Wall’s Indonesia has announced its Wall’s Sweet Corn is the first ice cream in Indonesia to have received the Healthier Choice (Pilihan Lebih Sehat) logo. The logo was granted by BPOM to encourage consumers to choose a healthier choice.
Aice is gaining ground against Wall’s in ice cream as Aice relates well with consumers who want something that is affordable yet fun to consume. Having a Healthier Choice logo will not fundamentally change the competitive landscape. We believe more ice cream producers in Indonesia will eventually embrace the Healthier Choice scheme as part of the corporate commitment towards healthy snacking.