MilkLife, a brand under Savoria, has ventured into Indonesia’s yogurt drink market with the launch of its new 252ml shelf-stable yogurt beverage. Available in two delicious flavors, Blueberry and Mango & Peach, this convenient drink not only offers a refreshing taste but also serves as a source of dietary fibre, supporting a balanced and health-conscious lifestyle.
Grass-fed provenance and advanced R&D connect European dairy from Ireland with Singapore’s food innovation ecosystem and regional HQs
SINGAPORE, Sept 8, 2025 – (ACN Newswire) – Building on the success of the European dairy exports from Ireland to Asia, which exceeded €440 million in 2024, the European Union and Ireland today launched the “European Dairy – Ireland, Where Nature Meets Science” campaign. This €3.2 million co-funded investment aims to strengthen Asia’s nutrition pipeline and foster long-term trade partnerships. Positioning Singapore as the regional hub, the three-year project running until 2028 will focus on building supply resilience, and driving new partnerships across Singapore, China, and Vietnam.
Singapore stands at the heart of Asia’s food innovation and trade ecosystem. Its world-class safety standards, research infrastructure, and regional influence empower European dairy to meet Asia’s demand for sustainable, traceable, and science-driven ingredients in a volatile global market.
Her Excellency Sarah McGrath, Ambassador of Ireland to Singapore, said,“This campaign is a symbol of Ireland’s commitment to strengthening the bridges between Europe and Asia. By launching in Singapore, we are reinforcing not only a vital trade relationship but also our shared pursuit of innovation, research, and sustainable development in food. Ireland’s expertise in science-driven agriculture, combined with Asia’s leadership in food innovation, creates an opportunity to deepen trust and collaboration across sectors. This initiative reflects the spirit of partnership that will define the future of our cultural and economic ties.”
Driving this mission is Bord Bia – the Irish Food Board, which champions the national and international growth of Ireland’s food, drink, and horticulture sectors. With a strategic network of offices across Europe, the Middle East, Africa, the United States, and Asia (Singapore, Shanghai, Tokyo), Bord Bia connects European producers from Ireland with priority partners in these key markets, strengthening trade links and fostering long-term collaboration.
Lisa Phelan, Director for Southeast Asia and Australia and New Zealand at Bord Bia, explained, “Ireland’s grass-fed, sustainably produced dairy, supported by Origin Green, our pioneering national food and drink sustainability programme, brings provenance, quality, and science-driven innovation – but we cannot achieve impact alone. By collaborating with Singapore, which combines technological expertise, research capabilities, and regional market knowledge, we can secure Asia’s nutrition future with dairy that is trusted, traceable, and future-ready. This campaign exemplifies how Europe’s strengths and Asia’s innovation ecosystem can come together to drive sustainable, long-term food solutions.”
Europe’s Flagship for Sustainable Dairy – Ireland
In Europe, Ireland leads in sustainable dairy production, combining grass-fed farming at scale with advanced science and research and development. Key credentials include:
The campaign aims to:
Reaffirm European Dairy’s reputation as high-quality dairy suppliers
2. Provide traceable, science-driven ingredients
3. Connect Singaporean firms with European Union innovation pipelines
For more information, visit https://european-dairy.eu
Indonesia’s Garudafood has introduced Okky Koko Ion, celebrated as the country’s first isotonic beverage infused with nata de coco. Packaged in a budget-friendly 220ml cup, it is designed for the traditional trade market, delivering a refreshing hydration experience with a unique, chewy texture. Okky Koko Ion competes with OT Group’s Isocup, which is available in various flavours.
As Chinese beverage foodservice brands gain traction across Southeast Asia, could we eventually see food innovations incorporating their signature drink flavours? The rise of mala as an emerging spicy flavour in the region is a clear testament to this growing trend.
In 2024, Guangdong Jiashili Food Group Co., Ltd., one of the leading Chinese producers of biscuits and baked goods, introduced a rich coconut latte-flavored sandwich biscuit in China, positioning itself among the domestic players innovating with this emerging flavour trend.
In Indonesia, Naraya has launched its Narabis Coconut Latte Puff Crisps, marking an early foray into coconut latte-inspired snacks. However, this flavour remains a niche offering within the local market for now.
Vietnamese coconut coffee offers a promising direction for flavour innovation in food products—exemplified by Orion’s coconut coffee-flavored Gouté biscuit.
These examples from Indonesia and Vietnam suggest that coconut latte and coconut coffee flavours in biscuits are emerging signals of a broader trend.
Experience next-level cleaning technology that removes invisible body grime for hygienically clean laundry and longer-lasting fabric!
Kuala Lumpur, 26 August 2025 – Laundry may look clean, but is it truly hygienic? While visible stains and odours are easy to detect, the No. 1 hidden laundry enemy behind foul smells, colour fading, and yellowing white clothes is often overlooked – invisible body grime! This sticky mixture of sweat, body oil, dirt, and dead skin cells wraps tightly around fabric fibres and sticks deep in our fabrics even after repeated washing, trapping and causing odour and dirt build-up over time.
Recognising the limitations of normal detergents, which often clean only at surface-level and mask odours with fragrance without removing the invisible body grime, TOP, Malaysia’s No.1^ detergent brand, proudly launches TOP Ultra Nano Fresh Tech, the 1st of its kind breakthrough technology in Malaysia from Lion Japan. Powered by cutting-edge advanced nano-bio enzymes that penetrate deep into fabric layers to effectively remove invisible body grime, delivering hygienically clean laundry with lingering freshness for longer-lasting fabric.
As consumer lifestyles evolve and climate change contributes to increased perspiration and lingering of sweat on clothes, consumers today demand more from their laundry cleaning products. Invisible body grime not only causes foul smells but also causes colour fading and yellowing over time. TOP Ultra Nano Fresh Tech is developed to meet the needs of everyone —from busy professionals to active families—who seek a comprehensive solution that ensures daily laundry is not just visibly clean, but deeply hygienic. With every wash, it offers confidence, peace of mind, and freshness that truly lasts.
“As Malaysia’s No. 1^ detergent brand, TOP is committed to pushing the boundaries of technology to address Malaysians’ laundry concerns and needs,” said Mr. Tomotaka Oka, Managing Director at Southern Lion Sdn. Bhd. “We listen closely to what consumers need and use those insights to keep improving our products. That’s why we’ve created the new TOP Ultra Nano Fresh Tech — a powerful innovation that goes beyond the surface to deeply clean clothes and fight the real cause of unpleasant smells, fading colours, and yellowing whites: Invisible Body Grime you can’t see. With this, we’re not just cleaning clothes, we’re helping Malaysians live better, and feel on TOP with EveryWear.”
It’s Not Clean Until It’s TOP Clean
TOP Ultra Nano Fresh Tech from Lion Japan, powered with advanced nano bio-enzymes offers:
The new TOP Ultra Nano Fresh Tech penetrates deeply at the nano level and beyond microscopic dirt to remove invisible body grime. Say goodbye to foul smells and other malodours that linger on your clothes!
Feel TOP EveryWear, Clean That Moves with You
Every outfit holds and creates precious memories of where you are going, who you care for, and how you show up in the world. With Ultra Nano Fresh Tech, TOP supports the daily rhythm of Malaysians by keeping garments hygienically clean, fresh-smelling, and ready for every moment.
Whether you’re powering through a long work day, getting the kids ready for school, or giving your best at the gym, you deserve the confidence of knowing your clothes are truly clean—deep down. The all-new TOP goes beyond surface-level fabric care, delivering a new standard of hygiene that helps you look better, feel better, and live better every day.
Welcome to the New World of Clean, where TOP Clean isn’t just seen, it’s deeply felt. Because it’s not clean until it’s TOP Clean.
The new TOP with Ultra Nano Fresh Tech is now available nationwide at major supermarkets, hypermarkets, and minimarkets, in both liquid and powder formats to suit every washing preference.
For more information about TOP and its latest improved products, kindly visit:
Official website (http://topdetergent.com.my/)
Facebook (https://www.facebook.com/TOPdetergentMY)
Instagram (https://www.instagram.com/topdetergentmy/)
The latest Astro Originals series highlights the challenges faced by a girl striving to become a professional gymnast.
Kuala Lumpur, 4 September 2025 – Renowned for captivating drama enthusiasts and the Malaysian public with its bold, genre-defying storytelling, Astro Originals returns with a fresh new offering for all audiences — Generasi: Perfect 10, a drama adapted from a true story about a young girl striving to fulfil her dream of becoming a professional gymnast. The series will premiere on 19 September 2025, airing every Friday from 12 AM on OnDemand, or at 9 PM on Astro Ria (Channel 104) and Astro Citra (Channel 108).
As the first sports-themed series from the Astro Originals brand, this high-intensity drama immerses viewers in the competitive world of professional gymnastics, while highlighting the emotional toll of pursuing perfection—a theme rarely explored on Malaysian television. This 8-episode series follows the story of Ezie, a young girl who has been passionate about gymnastics since childhood and dreams of becoming a professional athlete. When her school’s gymnastics club is suddenly shut down, Ezie takes a bold step by applying to the most prestigious sports academy in the state. Her acceptance marks the beginning of an emotional journey through fierce competition, personal growth, and confronting harsh realities in the pursuit of her dreams.
Beyond its compelling storyline, the series also touches on deep social issues—from the search for life direction and the vital role of family support in building self-confidence, to the resilience of women in pursuing their dreams and the competitive spirit to change one’s fate.
Generasi: Perfect 10 is produced by Astro Shaw and directed by Sling Ng and helmed by showrunner Nas Addina. This energetic series stars Arena Wan (Ezie), Arabella Ellen (Victoria), Sofia Jane (Coach Sue), Ellyza Azizi (Amal), Daniel Fong (Jun), Sharifah Sakinah (Coach Farah), Qi Razali (Azfar), and Sherie Merlis (Nazma).
Executive Producer of ‘Generasi: Perfect 10’ and Vice President, Head of Astro Shaw & Malay Nusantara Business at Astro, Raja Jastina Raja Arshad, said, “This series presents a narrative that touches on humanitarian and social themes, especially for teenage girls in their pursuit of dreams and search for identity. Through this series, Astro Shaw also aims to celebrate the spirit of Malaysian athletes and the communities that shape them. We hope Generasi: Perfect 10 becomes a manifestation of resilience and the transformative power that defines them as champions.”
Amy Gan, Vice President of Marketing at Etika Sdn Bhd., said, “Generasi: Perfect 10 marks the fifth series in our collaboration with Astro Originals. With every chapter, we’ve showcased stories that embody the spirit of Goodday Charge — fortified chocolate milk that provides the nutrition and energy to keep pushing forward. The narrative ‘memang ada yang hebat, sehingga munculnya yang terhebat’ reflects not just resilience and ambition, but also the idea of always striving to be greater. Just as Goodday Charge powers Malaysians with sustained energy and essential nutrients, these stories remind us that true greatness comes from the drive to go beyond limits and rise stronger each time.”
The Astro Originals Premium Series marks the third collaboration with the iconic local brand, Goodday Charge—the first enriched milk in Malaysia containing 10 essential nutrients to help sustain your energy throughout the day. This strategic partnership includes joint marketing promotion initiatives for both brands as well as product placement. Astro Shaw has also produced a special 30-second video for Goodday in conjunction with this collaboration.
Exclusively for fans of Astro Originals’ premium series, ‘Generasi: Perfect 10’ will also be available for early viewing On Demand via Astro GO starting at midnight, as well as on the sooka app. Stay updated and watch exciting clips through the official social media platforms of Astro Gempak and Astro Shaw on Instagram, TikTok, Facebook, and X.
Viewers can enjoy this new programme and exclusive ‘Generasi: Perfect 10’ content by subscribing to the Astro One Pack for only RM49.99/month. Stream endless entertainment for the whole family and enhance your streaming experience with Astro Fibre 500Mbps and the Entertainment Pack at RM139.99/month. Visit www.astro.com.my or WhatsApp 03-9543 3838 to subscribe or upgrade today.
Terms and conditions apply.
Stand a chance to win a 3D2N trip to Seoul and meet the rising K-Pop star up close!
SINGAPORE, 5 September 2025 — Kinder Bueno is transforming your favourite snack into an unforgettable K-Pop journey. This September, the beloved chocolate brand joins forces with rising K-Pop sensation Pagaehun to launch the Kinder Bueno K-Pop Experience in Singapore. Consumers can now indulge in their favourite chocolate and stand a chance to win an exciting 3D2N trip to Seoul, South Korea, which includes an exclusive music session where they can sing, dance, and play games with Pagaehun.
Pagaehun is a K-Pop singer who debuted in November 2023 under ATCM with the digital single “OXO.” Gaining attention for his warm, storytelling style and emotional tracks like “You Know What I Mean” and the viral hit “Play With Me,” he quickly built an international fanbase. His 2024 mini-album Exam and 2025 release “Hi+Fiv3” — a nostalgic nod to early 2000s campus romance and retro R&B — further showcased his flair for blending genres. A 2024 Melon Music Awards (MMA) New Artist nominee, Pagaehun draws inspiration from jazz, blues, and global pop, aiming to spread positivity through heartfelt melodies.
PROMOTION DETAILS
From 1 – 30 September 2025, every bite of Kinder Bueno could take customers closer to an unforgettable adventure. Picture the vibrant streets of Seoul lit with neon, the buzz of K-Pop culture, and the excitement of exploring the city’s unique charm. To enter, simply purchase any Kinder Bueno product, snap a photo of the receipt, and upload it to www.kinder.com/sgkpop to be one of the 2 lucky winners to win a trip to Seoul!
Alternatively, customers can also dance their way to Seoul with the Kinder Bueno x Pagaehun Dance Challenge! It will run from 1 September – 15 November 2025 and no purchase is required. Everyone is invited to recreate their own version of the signature dance, post it on Instagram or TikTok, and include the hashtag #KBDanceChallengePagaehunSG to showcase their moves. Pagaehun will be the judge and the best dancer will win the trip plus meet him in the exclusive music session.
Alliance Bank’s cinematic celebration of SME grit earns Malaysia Book of Records title, inspiring the next generation of founders
Kuala Lumpur, 8 September 2025 – Alliance Bank Malaysia Berhad (“Alliance Bank” or the “Bank”) has made history, earning a Malaysia Book of Records title for producing Malaysia’s First Feature-Length SME Business Pitch Film with the launch of The Ultimate Elevator Pitch™, on iQIYI; it is now available to be watched on YouTube. This milestone marks a bold new chapter in the Bank’s decade-long mission to champion small and medium enterprises (SMEs), who are the backbone of the nation’s economy, through its flagship programme BizSmart® Challenge.
In 2024, BizSmart® Challenge launched its Accelerator Edition, a game-changer that introduced the high-pressure 60-second elevator pitch format, pushing finalists to distil their business ideas into concise, compelling stories. The concept was also meant to emulate the real-world intensity faced by business owners in their entrepreneurship. Thus inspired the creation of The Ultimate Elevator Pitch™; Malaysia’s first-ever feature-length SME business pitch film, capturing the grit, creativity, and resilience of the nation’s entrepreneurs.
“When we launched the BizSmart® Challenge over a decade ago, our vision was to support entrepreneurs not just through financing, but through exposure, access, and belief,” said Mr Kellee Kam, Group Chief Executive Officer of Alliance Bank. “This recognition for Malaysia’s First Feature-Length SME Business Pitch Film is not only about the film itself, but about the founders, mentors, partners, and communities that make up our ecosystem. It’s a celebration of the dreamers and doers shaping Malaysia’s future. Our movie trended on iQIYI as No.1 for 3 consecutive weeks, which shows that telling the stories of resilient Malaysian entrepreneurs can interest and excite audiences.”
Premiered on 18 July 2025, the film offers unprecedented, behind-the-scenes access to the 2024 BizSmart® Challenge: Accelerator Edition. Selected from a record-breaking 593 submissions, 13 SME finalists took audiences on an unfiltered journey through mentorship, investor discussions, and the emotional highs and lows of building a business.
Mr Kam also shared, “By sharing the film with a wider audience, Alliance Bank aims to inspire aspiring founders and entrepreneurs by showing that with the right support, bold ideas can take flight. These stories go beyond business pitches; they are about resilience, creativity, and the courage to dream big. We want to be part of that journey, walking alongside them as they turn their visions into reality.”
Alliance Bank continues to champion SME growth through innovative solutions under its Alliance Digital SME proposition. This suite of digital-first offerings simplifies processing and documentation to enable quick access to funds. This includes targeted solutions, such as the Digital SME Financing, that are tailored to the working capital needs of businesses at different stages of growth, with same-day conditional approval available. Even businesses as young as six months in operation can access timely financing to seize opportunities and growth. To further strengthen financial resilience, the Alliance Digital SME Financial Health Check provides business owners with a complimentary report, offering useful insights to help them better understand their financial standing and make informed decisions.
A Creative Partnership with Purpose
The recognition of The Ultimate Elevator Pitch™ film, along with the impact of BizSmart® Challenge, reflects the bold ideas, relentless heart, and purposeful marketing that drive the Bank’s engagement with communities, brought to life in collaboration with its long-standing creative partner, Ampersand Advisory.
The idea for The Ultimate Elevator Pitch™ was born from a shared belief between Alliance Bank and the Ampersand Advisory team that entrepreneurship isn’t just a strategy, but it’s deeply human. By blending cinematic storytelling with the real-life drama of the BizSmart® Challenge, the film captures moments rarely seen: unguarded founder reflections, high-stakes investor debates, and the mentorship that shapes growth.
Mr Sandeep Joseph, CEO and Co-founder of Ampersand Advisory, added, “It’s not every day you get to say you’ve made Malaysia’s first feature-length SME business pitch film, and now, to have it recognised by the Malaysia Book of Records is the icing on the cake”. He continued, “In a world of short attention spans, we wanted to slow people down with something real; raw moments, unscripted emotion, and powerful stories of local entrepreneurs. This film proves that even a business pitch can move hearts.”
A Year of Momentum
The recognition from The Malaysia Book of Records underscores the significance of providing a powerful platform for Malaysian SMEs to share their stories. It also adds to a string of 2025 achievements for Alliance Bank, including:
Looking ahead, Alliance Bank will continue to grow its BizSmart® ecosystem, culminating in the BizSmart® Business Conference 2025 on 7 October 2025 in W Hotel, Kuala Lumpur. Themed “Boundaries Reimagined”, the conference will bring together over 25 visionary speakers, investors, and BizSmart® Challenge alumni to explore new growth frontiers for Malaysian SMEs.
To watch The Ultimate Elevator Pitch™ movie on YouTube, click here https://www.youtube.com/watch?v=IzJxsEIvNr0.
KUALA LUMPUR, 8th September 2025 – BigPay, a leading fintech in Southeast Asia and CTOS Data Systems Sdn Bhd, Malaysia’s leading credit reporting agency have announced a strategic collaboration to bring credit education and financial empowerment directly to users’ fingertips.
Your Credit Score at Your Fingertips
This partnership gives BigPay users direct access to their CTOS Score within the BigPay app, empowering them to track, understand, and improve their credit profile conveniently from their mobile devices.
As BigPay is a preferred method for payments within Asean’s leading digital booking platform AirAsia MOVE, the app is widely used for booking flights, hotels, and other travel services. This partnership comes at a time when Gen Z Malaysians are redefining travel. According to global data, leisure remains the leading inbound travel purpose to the Asean region. It accounts for 67.80% of all international arrivals in 2024, while business travel currently stands at 13.86%.
With a growing appetite for adventure and spontaneity, this generation is travelling more frequently, often prioritising experiences over material goods.
But while their wanderlust is strong, many face a common roadblock: understanding the factors that influence their eligibility and accessibility for financial products. This timely collaboration between CTOS and BigPay supports young Malaysians in taking the first step toward financial literacy.
“We’re excited to partner with BigPay to make financial education more inclusive for young Malaysians. By integrating the CTOS Score into a platform they already use daily, we’re helping them take control of their financial future, starting with understanding their credit health. With easy access to their CTOS Score, users can make informed financial decisions, and help them develop healthier credit habits that may improve their readiness when applying for financial products in the future, be it a dream trip or a first car,” said Kevin Loh, Interim Group CEO of CTOS Digital Berhad.
“BigPay has over 1.6 million carded users, with a large portion made up of young users. At BigPay, we believe financial empowerment starts with transparency and education. This collaboration with CTOS is a natural extension of our mission to help users make informed financial decisions, especially for the younger generation as they make the first step on their financial journeys,” said Aireen Omar, Group CEO of BigPay.
What Users Can Expect
✓ Instant access to CTOS Score via the BigPay app.
✓ Actionable financial health insights to help users understand their credit health.
✓ Educational tools to boost financial literacy.
Win a Flight Worth RM3,000
To celebrate the launch of this exciting collaboration, CTOS and BigPay are introducing a limited-time campaign for early users. From 2nd September 2025 to 2nd December 2025, users who purchase a CTOS Score Report via the BigPay app will be automatically entered into a lucky draw for a chance to win return flight tickets worth a total of RM3,000 to Perth, Australia, fully sponsored by CTOS. Whether it’s a tropical getaway or a city escape, two lucky winners will be able to turn their financial check-in into a travel opportunity.
Why This Matters
Based on a study of over 250,000 applications for financial products, CTOS data shows a strong link between higher credit scores and successful applications. Individuals with strong CTOS Scores are often better positioned to meet eligibility requirements and to access more favourable terms from licensed financial institutions. By enabling young Malaysians to monitor and manage their CTOS Score directly in the BigPay app, this partnership delivers real value at a time when financial decisions are more critical than ever.
Ready to take control of your financial future? Download the BigPay app today and check your CTOS Score today.
Google Play:https://bigpay.onelink.me/Jd8C/android
Apple Store:https://bigpay.onelink.me/Jd8C/ios
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Thai RTD tea giant Ichitan is introducing a bold new flavour experience to Indonesia with the launch of Chiz Tea, the country’s first-ever ready-to-drink cheese tea.
Leading the lineup is Ichitan Chiz Tea Roasted Cheese Milk Tea, crafted with premium cheese to deliver a rich, indulgent taste that brings café-quality indulgence to the convenience of the RTD tea category.
Ichitan has held the top spot in Indonesia’s milk tea market for three consecutive years, according to Nielsen data, commanding a dominant 52% value share in Q2 2025 across the ready-to-drink tea category (excluding cup formats).
The company saw a decline in sales value in Indonesia during the first half of 2025, but this was balanced by an increase in volume growth compared to the same period in 2024. Revenue was dragged down by poor performance in the modern trade for both value and volume.
