Calbee Thailand has introduced its latest spicy innovation—Jaxx Habanero Chili Sauce Potato Chips. Accompanied by a flavourful dip, these chips allow you to customise your heat level, creating a personalised fiery snacking experience.
Thai President Foods has launched a Mala-flavoured instant noodle in a cup format in Thailand. The company has launched Mala-flavoured products in the past to capitalize on the growing consumer interest in the spicy mala flavour. which continues to captivate the interest of Thai consumers.
Key takeaways: Mala flavour on the rise
Ajinomoto has launched a ready-to-eat congee under Ajinomoto Quick Meal, providing consumers with a quick and convenient solution for a satisfying meal. The porridge is made with 100% real jasmine rice and contains real meat (pork/chicken) in every spoonful.
Ingredients (Ajinomoto Quick Meal Pork): Congee (Jasmine rice, water) 92.7%, Pork 6%, Pork Seasoning Powder (Iodized salt, sugar, garlic powder, pepper powder) 1.3%, Flavor Enhancers (Monosodium L-Glutamate, Disodium 5′-ribonucleotides), Food Additive (Maltodextrin), Natural Color (INS 150a), Natural and Artificial Flavors.
Ingredients (Ajinomoto Quick Meal Chicken): Congee (Jasmine rice, water) 92.7%, Chicken 6%, Chicken Seasoning Powder (Iodized salt, sugar, garlic powder, pepper powder) 1.3%, Flavor Enhancers (Monosodium L-Glutamate, Disodium 5’-ribonucleotides), Food Additive (Maltodextrin), Natural Color (INS 150a), Natural and Artificial Flavors.
Allergen Information: Contains wheat, soybeans, and may contain milk, shrimp, crab, and fish.
How to Serve:
Product Shelf Life: 18 months from the date of manufacture (as indicated on the packaging).
Key takeaways: ready-to-eat from the pouch
Thai-based firm Smile Organics has unveiled its latest innovation, the POWCO Energy Bar – Gel in Bar, which combines the benefits of both an energy gel and an energy bar into a single product.
It is easy to consume, rapidly absorbed, and provides an immediate burst of energy, keeping you satisfied throughout your activity. This energy bar is ideal for running, cycling, and other types of training. It is available in complete formulas for both Recovery & Endurance, and is 100% vegan.
The new product contains cluster dextrin, BCAA, and MCT oil, enhancing performance and endurance.
Smile Organics also produces POWCO ULTRA BOOST, the only energy gel in Thailand with a medium glycemic index, as well as the POWCO Coconut Energy Bar (Cluster Dextrin + MCT Oil + BCAA) and POWCO Potassium Energy Gummy.
Kantin Lab in Malaysia has launched its latest brand, RIA, a potato chip line featuring three exciting flavours: Himalayan Salt, Thai Green Chili, and Sambal Berapi. Made with 100% imported potatoes, RIA offers a satisfyingly crunchy texture.
In another development, Kantin Lab’s Salted Egg Yolk and Sambal Pedas potato chips are now at MR D.I.Y.
Berli Jucker Foods in Thailand has recently launched its latest BJC Dozo Rice Mix, a crispy multigrain rice snack made from rice, oats, and whole wheat. This triangle-shaped treat is available in two delightful flavors: Savory Original and Tomato & Cheese.
Ajinomoto’s Birdy Café has introduced a new Caramel Macchiato flavour in Thailand, offering a smooth caramel sweetness and rich coffee depth. Enjoy premium-quality coffee, meticulously crafted using Double Extraction—where the first layer captures its rich aroma and the second layer preserves its bold intensity.c
Wall’s new Ice Ball is an innovative, ball-shaped, shareable treat made with real fruit juice. Beat the heat with Wall’s Ice Ball, where every bite delivers a burst of cool, juicy freshness. Available in Red Grape and Green Apple flavours.
Retailing at THB 35, this refreshing treat is conveniently available at 7-Eleven, major department stores, and Wall’s ice cream freezers near you.
Key takeaways: fruit-flavoured ice balls
To offer consumers added value, CP-Meiji has relaunched Meiji Yogurt in Thailand with a new formula that includes granola. The packaging now prominently features the word ‘probiotic’ to highlight its digestive health benefits. The upgraded yogurt, available in Original and Coconut Jelly flavours, maintains its previous pricing at THB 15.
Key takeaways: value added with granola
CP-Meiji has released a new packaging design for its Meiji Lactose Free milk to encourage consumers with lactose intolerance to consume its lactose-free milk. From April 26, 2025, to May 31, 2025, the 300ml Meiji Lactose Free is priced at THB 35 (down from THB 37), and the 947ml is retailed at THB 70 (down from THB 76).
As part of the redesign, the dairy company has transitioned the Meiji Lactose Free series from plastic to carton packaging.
The phrase “Lactose Free” is more prominently displayed on the new packaging, making it easily identifiable for consumers.
Key takeaways: focus on highlighting lactose free
