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Malaysian enterprises can now proactively defend against evolving digital threats with CelcomDigi’s AI-powered cyber security solutions

By
Tan Heng Hong
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From left to right: Romlan bin Sarpin, Head – Enterprise Sales, Public Sector, GLCs & Named Accounts, CelcomDigi; CM Lim, Head of Presales, Bridgenet; Suresh Sankaran Srinivasan, Group Head – Cyber Security & Data Privacy, Axiata CFC; Alex Foo Chen Dah, Head – Enterprise Solutions & Strategic Alliances, CelcomDigi; Ts. Afizulazha Abdullah, Chief Enterprise Business Officer, CelcomDigi; Abid Abdul Adam, Group Chief Risk & Compliance Officer, Axiata Group; Keane Leong, Group Chief Executive Officer, Bridgenet; Mohd Nazeem Mohd Nasir, Head – Enterprise Strategy & Business Performance, CelcomDigi; Sivakumar A/L S. Nagaretnam, Head – Cyber Security, CelcomDigi; Patricia Chooi Po-Po, Head – Enterprise Sales (Strategic & Corporate Accounts), CelcomDigi; Queenie Lee, Sales Director, Bridgenet

PETALING JAYA, 25 July 2025 – CelcomDigi Berhad (“CelcomDigi”) today launched a new range of AI-driven cyber security solutions to help large enterprises across industries build higher resilience against evolving digital threats. These always-on services enable real-time threat prediction, detection, response, and recovery across three core areas: Managed Security Services, Strategy and Assessment, and Infrastructure Security. These solutions are certified by the National Cyber Security Agency (NACSA), aligned with the National Cyber Security Agency (NIST) framework, and backed by over 150 security experts and global partners.

CelcomDigi’s Chief Enterprise Business Officer, Ts. Afizulazha Abdullah said, “Robust end-to-end cyber security architecture is critical in today’s age. With data breaches in Malaysia rising 29% in Q1 2025[1], predictive and adaptive security strategies are at the forefront of safeguarding operations, protecting customer trust, and ensuring business continuity. Our mission is to ensure businesses are equipped with effective, reliable solutions to counter evolving digital threats.” These solutions were unveiled during an exclusive cyber threat simulation session attended by C-suite leaders from key industries.

As cyber threats become more targeted and complex, CelcomDigi’s Managed Security Services help businesses detect, respond to, and defend against sophisticated attacks, all while maintaining business continuity through its 24/7 Security Operations Centre (SOC). Key capabilities include Security Awareness & Preparedness, Managed Detection & Response, Vulnerability Management, Penetration Testing, Threat Intelligence, and Offensive Security.

CelcomDigi’s Strategy and Assessment service enables businesses to strengthen their cyber defence with expert consultation and advisory support. Enterprises start with an assessment of their current security architecture and readiness for potential breaches, followed by tailored guidance on the right security strategies and end-to-end implementation support. This allows businesses to be empowered to make smarter and more informed security decisions suited to their needs.

To complement this, CelcomDigi’s Infrastructure Security solutions equip businesses with the right tools and technology to address vulnerabilities and secure their digital environment. With a layered approach that combines proactive and reactive defences, the offering includes data centre and cloud security, cyber security hardware, firewalls and threat management, identity and access control, DDoS protection, internet and web security, as well as endpoint, mobile, and email security, ensuring businesses remain secure and future ready.

The exclusive cyber threat simulation session was held in partnership with Axiata Cyber Fusion Centre and Bridgenet Solutions to prepare business leaders with proactive strategies to strengthen their organisations’ digital defences. The immersive experience provided first-hand insight into how cyber threats can disrupt operations and damage reputations. Participants observed real-time threat monitoring and response, with a live cyberattack simulation that made clear why businesses need to be ready.

The programme also featured a roundtable to address real-world cyber security challenges, from sector-specific vulnerabilities and readiness gaps to the pressing need for coordinated response strategies. The discussion brought together industry experts to exchange insights, share best practices, and explore practical approaches to strengthening cyber resilience across enterprise environments.

CelcomDigi’s latest cyber security solutions for large enterprises build on its broader offerings for businesses of all sizes. This reflects the company’s commitment to advancing enterprise digitalisation and helping organisations stay secure, competitive, and future-ready in a rapidly evolving threat landscape.

More information on CelcomDigi’s AI-powered security solutions is available on CelcomDigi’s business website.

[1] Source: MyCert: Malaysia data breaches up 29% in Q1 2025

Wall’s debuts Feast Crunchy Max in Indonesia

By
Tan Heng Hong
-

Wall’s has officially launched its latest treat, Feast Crunchy Max, in Indonesia—bringing a bold new twist to ice cream lovers across the country. Touted as “crunchy and chocolatey to the max,” this indulgent creation features a combination of crisp wafer and rich chocolate—crafted to deliver maximum satisfaction.

This product is currently offered only in selected regions across Indonesia: Sumatra, Kalimantan, Sulawesi, Papua, and Maluku.

Try over 30 sports for free in one weekend. Join us at the Decathlon Sports Fest from 2 – 3 August at Kallang

By
Tan Heng Hong
-

From cycling, football, pickleball to pony experience, experience one epic weekend of sports, movement and family fun at the first-ever Decathlon Sports Fest this SG60

Singapore, July 25, 2025 | For the first time ever in Singapore, Decathlon Sports Fest invites everyone, from toddlers to seniors, to experience the joy of sport like never before. Happening from 2 – 3 August 2025, at Decathlon Singapore Lab (Kallang), this free event will transform the entire adjacent outdoor carpark into Singapore’s largest multi-sport festival, complete with sports try-outs, coaching, food, and prizes. Regardless of your age or skill level, this two-day festival invites you to discover, play and fall in love with sport in a safe, guided, and fun-first environment, all for free.

“At Decathlon, we believe that everyone should be able to play, enjoy and discover the benefits of sports,” says Stephan Veyret, Decathlon Singapore CEO. “Whether you’re 1 or 99, a total beginner or a seasoned athlete, we invite you to try out over 30 sports at the Decathlon Sports Fest, all for free. We are delighted that over 20 local sports clubs and communities have come together to organise this unique sporting experience for the Singaporean community during SG60. And we are heartened by the support of likeminded partners who have come on board the first-ever Decathlon Sports Fest in Singapore.”

Try Over 30 Sports Absolutely Free. No Experience Needed

Led by certified instructors and passionate coaches from over 20 local sports clubs and communities, this festival is designed for everyone, from the sporty to the simply curious. From water to wheels, courts to calm zones, here is your chance to discover the wonders of movement by trying over 30 sports.

Score Big with the Decathlon Sports Fest Passport

Start your Sports Fest journey by collecting your Passport at the Welcome Desk and accumulate stamps for every sport you try. Redeem a free Marigold drink with five stamps.

Decathlon members who collect 10 stamps will earn 200 Decathlon points, which is redeemable for a $5 Decathlon voucher. Submit your completed Passport at the Welcome Desk and stand to win amazing prizes from Decathlon and supporting partners including class passes from TRIFECTA and Ninja Lab classes, a Tilt 500 Folding Bike (worth $369.90), a Kiprun GPS 500 smartwatch (worth $199.90) and more! Simply sign up to be a member via the Decathlon website, app, or on-site at the event.

A Sustainable Sports Fest

Through our Second Life and Buy Back initiatives, Decathlon is committed to giving every sports product a sustainable future with zero product waste.

We buy back Decathlon bicycles all year-round for up to 80% of the original retail value returned as store credit. Exclusively at the upcoming Decathlon Sports Fest, we will extend our Buy Back program to include Decathlon weights — including dumbbells, kettlebells, and dumbbell kits, in exchange for store credits to support your next sporting adventure!

You can also help extend the lifespan of a product by purchasing quality pre-loved Second Life items, at even more affordable prices.

Ride to the Decathlon Sports Fest on your Decathlon bicycle and get a 20% discount on cycling services ranging from a basic security check or a full bike reconditioning. In line with our mission to give every sports product a sustainable future, each product used at Sports Fest will be given a second life after the event.

Fuel Up & Feel the Festive Vibes

The Decathlon Sports Fest is a full-on festival experience. Attendees can refuel with a diverse array of tasty eats and cool drinks from over 10 food vendors, including Halal and vegetarian options. Come hungry for fun, and let Sports Fest take care of the rest.

Event Details:

  • What: Decathlon Sports Fest
  • When: 2 – 3 August 2025, 9am – 7pm
  • Where: Decathlon Singapore Lab (Kallang), 230 Stadium Boulevard, S397799 and adjacent car park
  • Cost: Free admission and sport try-outs
  • Website: https://www.decathlon.sg/s/decathlon-sports-fest

 

 

MILO INTENSE roadshow returns

By
Tan Heng Hong
-

Nestlé Malaysia is bringing back the MILO INTENSE Roadshow with even more excitement. . Attendees can look forward to enjoying exquisite barista-crafted beverages, participating in a dynamic pickle-themed game and redeeming exclusive limited-edition bags.

The thoughtfully crafted Honey Osmanthus Dark Chocolate beverage offers a distinctive flavor profile, showcasing the innovative potential of pairing MILO with osmanthus.

Celebrating MILO’s 75th anniversary

To commemorate MILO’s 75th anniversary, a special limited-edition can is available for purchase, featuring illustrations of iconic MILO vans in Malaysia spanning different eras.

Also available is the limited edition gifting tin box containing 4 MILO biscuits cylinder and 2 MILO Intense 33g sticks.

F&N NutriWell launches new plant-based drinks

By
Tan Heng Hong
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F&N has introduced its new range of F&N NutriWell plant-based beverages in Malaysia, featuring Oat Milk, Almond Milk, Purple Rice Soy Milk and Oats & Quinoa Soy Milk. This innovative selection delivers plant-powered protein and is rich in vitamin D, with all products in the lineup being cholesterol-free.

Purchase any two packs of F&N NutriWell at Lotus’s to be eligible for a chance to win TNG e-Wallet credit valued up to RM9,000. The contest period is from 24 July 2025 to 3 September 2025.

Exchange your empty 1L plant-based milk carton for a complimentary NutriWell Oat Milk at any participating Lotus’s outlet. Simply present your used carton and enjoy the refreshing taste.

Boncafe (Thailand) shifts focus to e-commerce and household market, targeting THB 762 millio in revenue with eco-friendly coffee expansion

By
Tan Heng Hong
-

Boncafe (Thailand) Co., Ltd, Thailand’s leading provider of one-stop coffee and beverage solutions, is implementing a new three-pronged strategy for the second half of 2025: penetrating provincial markets, expanding its household customer base and increasing focus on e-commerce channels, reported prachachat.net.

Boncafe will increase sales and marketing of household coffee machines and slow down offline branch expansion to prioritise online channels, especially its own platform, to meet household consumer demand. Offline stores will continue to serve coffee shop and hotel operators. This strategy is expected to drive Boncafe’s 2025 revenue to THB 762 million (15% growth), with household customer revenue increasing from 20% to 40%.

The company will launch roadshows and workshops in Eastern and Western Thailand starting mid-July 2025, directly engaging coffee entrepreneurs and consumers. Key product highlights include Rainforest Alliance certified environmentally friendly coffee, organic coffee and alternative milk solutions (oat, almond, soy milk) developed for coffee preparation.

Despite current challenges, Ms. Usaphan Intheevorawong, CEO of Boncafe (Thailand) Co., Ltd. remains confident in the coffee industry’s growth potential. She pointed to rising health-conscious consumption habits—such as the growing trend of starting the day with a cup of black coffee—as a major driver. Meanwhile, hotels are shifting toward environmentally certified coffee beans, including organic and eco-friendly varieties, to meet sustainability standards. At the same time, café owners maintain strong demand for premium coffee machines, often priced in the million-baht range.

For the first half of 2025, the company has achieved sales equal to the entire year of 2024, said Ms. Usaphan.

Daily Deals, Smarter Shopping: Lazada Malaysia Taps into Everyday eCommerce Trends in Southeast Asia

By
Tan Heng Hong
-
As consumers in Southeast Asia embrace eCommerce as part of their daily lives, Lazada Malaysia launches daily themed promotions to convert casual browsing into effective purchases.

KUALA LUMPUR, 23 July 2025 – eCommerce in Southeast Asia is no longer just about seasonal mega campaigns and flash sales. In Malaysia, online shopping has shifted from being a supplementary option to becoming an essential part of daily life, with close to two-third (61.9%) of Malaysia’s internet users making at least one online purchase every week[1]. Consumers now rely on ecommerce platforms for everything from groceries and baby care, to home essentials and tech accessories.

Understanding this shift in consumer purchasing habits, Lazada Malaysia has introduced a daily category-themed campaign, offering exclusive deals tailored to each day’s featured category. The campaign brings a refreshed approach to online shopping that reflects how Malaysians are engaging with ecommerce platforms on a regular, even daily, basis.

From LazMom Mondays to LazGadget Tuesdays and beyond, each day highlights a different category, with participating brands offering tailored discounts, vouchers and curated product selections. This format not only makes it easier for shoppers to find what they need, but also encourages return visits and discovery:

  • LazMom Monday: Up to 50% off vouchers for mother & baby essentials – including baby food, baby feeding essentials, baby clothing and more, featuring well-loved brands like Neutrovis, Softlove, Buds Organic.
  • LazGadgets Tuesday: Up to 10% off vouchers for electronic accessories, mobile & tables, etc. from popular brands like Logitech, Belkin.
  • LazBeauty Wednesday: Shop the best of beauty brands from all over the world like Shu Uemura, Atelier Faye, Numbuzin and more beauty brands with 100% authentic guarantee.
  • LazHome Thursday: Up to 20% off, plus 15% off on full-sized Home & Living pieces featuring top items from MUJI, La Gourmet, EPLAS and ZUS Official Store.
  • LazActive & LazAuto Friday: Up to 15% off vouchers for sports, fitness and auto products from Fitness Concept, Hypergear, Trapo, Bosch Autoparts, Dodo Mat Official Store.
  • LazFashion Saturday: Get up to 70% off on bags, travel essentials, fashion accessories, shoes and apparel from Ray-Ban, anello, SNC, Samel, and more.
  • LazMart, LazPharmacy & LazPets Sunday: Stock up and save up to 70% off on groceries, health, household and pet supplies from Neutrovis, Ouji, Signature Market, Food Chain and JJANGX3.

Capturing Everyday Shopping with Curated Deals and Discounts

Building on its existing foundation, Lazada Malaysia’s Daily Campaign reflects a keen insight into local shoppers’ behavior: while mega sales remain popular, many local consumers now browse and shop online daily, often influenced by routine, timing and lifestyle cues.

For instance, a mother might open the Lazada app to intentionally complete her baby-related purchase in one go. In fact, a study from The Asian Parent[2] reveals that 40% of Malaysian mums say they visit a specific category – such as baby care – when shopping online, just as they would browse a physical aisle in a store. Based on these observations, Lazada Malaysia has curated daily themed promotions under LazMom Mondays – offering a relevant mix of products, vouchers and content to help mothers complete their intended purchases more efficiently and conveniently.

With more shoppers making online purchases at a higher frequency, more are also citing discounts and vouchers are the top decision-making factors – cited by more than half (51.2%) of shoppers respectively. These behaviors support Lazada’s strategic move to make deals more regular, targeted and habit-forming.

A Smart Play for Brands: Predictability, Performance and Planning

Lazada’s daily themes are not only designed for consumers – they also create strategic value for brands and sellers. With predictable high-traffic windows and targeted promotional support, brands can better plan inventory, optimize logistics and engage high-intent audiences more effectively.

The campaign also comes at a time where only 29% of platform Gross Merchandise Value (GMV) across the region came from brand-led commerce – a figure that lags significantly behind markets like China, where over 50% of ecommerce GMV is driven by branded sales[3]. This gap highlights another opportunity in how brands engage with consumers – to move beyond infrequent, mega campaigns and build daily engagement models that connect brands with consumers consistently.

Enabling the Next Phase of Malaysian eCommerce

Lazada Malaysia’s daily themed campaign initiative reflects a deeper commitment to driving the next evolution of online shopping – one where eCommerce is embedded into consumers’ everyday lives, as it offers shoppers a reason to return any day of the week.

It also reinforces Lazada’s commitment to delivering value beyond campaign spikes, with ongoing platform-wide benefits such as free shipping, daily discounts and stackable vouchers, trusted seller protections (including easy returns, refunds and change-of-mind policies), and extra savings through the Coins channel. As shopping becomes more habitual, Lazada ensures there’s always something worth checking out – no matter what day it is.

[1] Digital 2023 Global Overview Report, Data Reportal and Meltwater

[2] COVID-19 Wave II: The Digital Consumption of Malaysian Mothers, The Asian Parent insights

[3] ECommerce in Southeast Asia 2025 Report, Momentum Works

Kerry Expands Innovation Footprint in Southeast Asia with New Jakarta Office and RD&A Facility

By
Tan Heng Hong
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Kerry leaders and Ireland's ambassador to Indonesia H.E. Pádraig Francis at the opening of the new Jakarta office and RD&A facility

JAKARTA, Indonesia, July 24, 2025 /PRNewswire/ — Kerry, a global leader in taste and nutrition, officially opened an expanded office and Research, Development & Applications (RD&A) facility in RDTX Place, Kuningan, South Jakarta, reinforcing its commitment to foster co-creation with local customers and accelerate sustainable food innovation across Indonesia and key markets in Southeast Asia.

Kerry leaders and Ireland’s ambassador to Indonesia H.E. Pádraig Francis at the opening of the new Jakarta office and RD&A facility

The 1,200sqm space features two dedicated flavour creation and application labs for sweet and savoury applications, a fully equipped sensory suite, and a collaborative Co-Creation Lab for customers to work alongside Kerry’s scientists, flavourists, and application experts.

“This facility is a major step forward in our journey as a trusted innovation partner in Indonesia,” said Janeley Haryono, General Manager, Kerry Indonesia. “With customers collaborating directly with us, we’re enabling faster innovation and delivering solutions that are not only healthier but rooted in local preferences and ingredients. Our investment is in keeping with the Indonesian government’s ‘Making Indonesia 4.0’ initiative that emphasises the importance of the F&B sector in driving the nation towards becoming one of the world’s Top 10 economies by 20301.”

Siddharth Rastogi, Retail, Meat and Marketing Lead, Kerry Southeast Asia, commented: “Indonesia’s central location enables greater proximity to our key markets – allowing us to be closer to our regional customers to develop solutions together that are agile and relevant to rapidly shifting market dynamics. We’re excited to be a hub of food innovation excellence for the industry, helping to shape the future of food and beverage in the region.”

Indonesia’s food and beverage sector continues to be a major driver of the national economy, contributing 7.15% to GDP in the first half of 2024 and projected to grow by 4.53% by year-end. Despite rising costs and regulatory changes, the industry remains stable, buoyed by growing domestic consumption and changing consumer preferences. With a population expected to exceed 281 million by 2025, Indonesia’s demand for innovative, nutritious, and locally relevant food solutions remains strong2.

Kerry’s growing presence in Indonesia includes manufacturing plants in Cikarang and Karawang. Opened in 2023, the €30million Karawang facility is Kerry’s largest greenfield investment in Southeast Asia supporting food and beverage customers in all food categories, including beverage, snacks, and bakery, which are among the company’s fastest growing end use markets.

The new South Jakarta facility also reflects Kerry’s commitment to environmental responsibility. The site, currently under LEED Gold certification review, includes smart energy systems, daylight-responsive lighting, use of energy efficient and sustainable material, with construction waste management implemented throughout the build phase.

Remarked Ambassador of Ireland to Indonesia, H.E. Pádraig Francis, who was present at the opening, “The opening of Kerry’s new RD&A lab marks a significant milestone in Ireland’s economic engagement with Indonesia. It reflects a shared vision of innovation, collaboration, and sustainability. Kerry’s growing presence supports Indonesia’s aspirations in health, nutrition, and industrial development, and stands as part of a proud legacy of Irish companies contributing to inclusive, long-term progress in the region.”

Pos Malaysia’s ‘Jom Laju For Fun!’ Returns with Almost RM10,000 Cash Prizes and New Corporate Relay Category

By
Tan Heng Hong
-

Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, is excited to announce the return of the ‘Pos Malaysia Run 2025’. Following the overwhelming success of our inaugural event in 2024 which attracted 3,500 participants, this year’s annual fun run will continue to focus on community building and promoting a healthy lifestyle through green initiatives. The second edition, with the tagline ‘Jom Laju For Fun!’, offers participants the opportunity to enjoy a lively run with family and friends whilst engaging in exciting activities along the routes.

This year’s event features an exciting addition with the introduction of the 10km Corporate Relay Run (5km x 2pax), designed to encourage team building and corporate participation in healthy lifestyle activities. The event also offers cash prizes worth almost RM10,000 across various competitive categories, adding an extra incentive for serious runners while maintaining the fun, inclusive spirit of the event.

The run is scheduled to take place on Saturday, 22 November 2025 at Stadium Merdeka in Kuala Lumpur, with the flag-off at 6.30AM. The event welcomes participants aged 5 years and above, offering multiple categories across two main distances. The 10km categories (open to all nationalities) include Men Open (16-44 years), Women Open (16-44 years), Men Veteran (45 years and above), Women Veteran (35 years and above), and Corporate Relay Run (5km x 2pax) for participants 16 years and above. The 5.8km categories (also open to all nationalities) feature Individual Fun Run and Group of 4 Fun Run, both welcoming participants from 5 years and above.

Registration is priced at RM75 for 10km and RM65 for 5.8km categories. Runners can register and purchase tickets at RaceXAsia from now until 19 October 2025. Take advantage of the early bird pricing, with a RM10 discount on each category: 10KM for RM65 and 5.8KM Fun Run for RM55. This special offer is available until 31 July 2025.

Each participating runner will receive the following entitlements:

  • Finisher medal
  • E-certificate
  • Drawstring bag with running tee and goodies from sponsors
  • Personal Accident (PA) insurance coverage

All finishers in the qualifying categories will receive a commemorative finisher medal thoughtfully crafted from recycled materials. To minimise carbon footprint, race packs will be delivered directly to participants using Pos Malaysia’s electric vans and bikes, eliminating the need for race pack collection. On event day, our electric bikes will provide eco-friendly marshal and operational support, demonstrating our commitment to sustainability and heritage in action.

This year, we are elevating the experience by hosting the event at the iconic Stadium Merdeka in Kuala Lumpur – the very ground where Malaysia’s independence was declared in 1957. This historic venue provides the perfect backdrop for celebrating unity, heritage, and progress whilst championing healthy living and environmental responsibility.

At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow. This commitment drives our responsibility to create long-term value through sustainable practices in every aspect of our business, and this event exemplifies that dedication. 

Pos Malaysia invites companies to join us as partners in this sustainable community event. Various partnership packages are available, offering different levels of commitment and benefits, with monetary contributions ranging from RM20K to RM100K. Alternatively, companies can support the event as in-kind partners. For further details on partnership opportunities, please contact us via email at sportsactivation@pos.com.my. 

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

The All-New Proton X50 Is Here: Malaysia’s No.1 B-Segment SUV Raises The Bar Once More

By
Tan Heng Hong
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From Left to Right: Mr Zhang Pengju, Geely Product Head; En Ainol Azmil Abu Bakar, Covering Deputy Chief Executive Officer, PROTON; Ybhg Datuk Hanafi Sakri, Deputy Secretary-General, Ministry of Investment, Trade and Industry (MITI); En Ahmad Jauhari Yahya, Board Member of PROTON; Dr Li Chunrong, Chief Executive Officer, PROTON; YBrs. Ts. Nizmar Mohd Nazar, Deputy CEO of Malaysian Automotive Robotic and IoT Institute (MARii); and Mr Zhang Qiang, Deputy Chief Executive Officer, PROTON Edar
  • Prices announced together with Exclusive GEMPAK! Deals package worth RM4,000
  • Deliveries to early bird customers to begin immediately after launch

Kuala Lumpur, 24 July 2025 – PROTON has officially launched the All-New PROTON X50, Malaysia’s best-selling B-segment SUV, which has won over drivers nationwide with its stylish design, advanced features, and impressive performance. Since it first hit Malaysian roads in 2020, the PROTON X50 has completely changed expectations for its class and reset goalposts with over 140,000 units sold, making it Malaysia’s best-selling B-segment SUV for five consecutive years.

ALL-NEW-X50 EXT Quarter Front Left Low-Angle

Developed in collaboration with Geely, this SUV is a truly global success story, with over 1.2 million units sold across 51 countries. This latest model introduces comprehensive upgrades inside and out, offering customers an even more refined, dynamic, and intelligent driving experience.

Prior to its launch, significant momentum had been building around the All-New PROTON X50. The strong early response reflects buyer confidence and the growing anticipation for the next-generation model. From its eye-catching new design and high-performance powertrain to industry-leading connectivity, buyers clearly love what they see.

The launch campaign, featuring a vibrant theme song by Malaysia powerhouse girl group De Fam and high engagement from media, KOLs, and the public, has helped strengthen emotional connection with the All-New PROTON X50. A series of localized roadshows showcased the X50’s bold, energetic character, underscoring its mass appeal.

Dr Li Chunrong, Chief Executive Officer, PROTON

“The All-New PROTON X50 reflects our continuous pursuit of excellence in automotive design and technology. Packed with cutting-edge features, engineered through stringent testing, and offered with specially tailored packages, this SUV goes beyond delivering what customers expect. Our ambition is to raise the standard for the B-segment, giving Malaysian drivers an experience that is smart, spirited, and truly next-generation, Made for Malaysia, Engineered for the World!” said Dr. Li Chunrong, Chief Executive Officer of PROTON.

Redefining the Standard in Design, Safety, Performance, and Connectivity

ALL-NEW X50 Dashboard

The All-New PROTON X50 ushers in a new era with a striking design evolution, enhanced ADAS Level 2, and a massive 14.6-inch infotainment display. One of its standout innovations is the world’s first Bahasa Melayu voice command system – a proud local-first that brings intuitive connectivity to more Malaysians in their everyday language.

ALL-NEW X50 Cockpit Flagship

Under the hood, the new 1.5TD i-GT engine paired with a 7-speed DCT delivers an impressive 133 kW and 290 Nm of torque, achieving 0–100 km/h in just 7.6 seconds – 0.3 seconds quicker than its predecessor. Coupled with a 4.7% improvement in fuel economy, it offers a perfect balance of power and efficiency.

ALL-NEW X50 14.6 inch Head Unit

Available in three well-equipped variants – Executive, Premium, and Flagship – the All-New PROTON X50 is built to match modern lifestyles while reaffirming PROTON’s vision for intelligent, forward-thinking mobility.

Official Pricing and Ownership Benefits Unveiled

The All-New PROTON X50 comes with a host of value-added packages designed to elevate the ownership journey. Every purchase includes the Standard Package, featuring a 5-year unlimited mileage warranty and six complimentary labour services. PROTON is also offering an exclusive upgraded 5-year data package with 2GB/month from 1GB/month previously.

The first 10,000 bookings that register their vehicles by 31 October 2025, will enjoy an exclusive GEMPAK! Deal, which features a rebate of RM4,000 and other attractive offers. This includes attractive financing options available from participating finance partners, with interest rates capped at 2.35% per annum for 5 years and 2.38% per annum for 7 years. PROTON is also offering up to RM2,000 trade-in support to help buyers step into the All-New PROTON X50 effortlessly.

Buyers who choose to insure their vehicle through the upgraded PROTON Insurance Program will enjoy additional 3 comprehensive suite of benefits – Special Perils coverage, Child seat coverage up to RM500 and personal accident coverage for passengers up to RM15,000 per person on top of the existing coverage including up to 10 years of betterment cost waiver, agreed value protection up to 12 years, all-driver coverage, key replacement coverage up to RM1,000, flood relief coverage up to RM1,000, personal accident coverage for policyholder up to RM15,000, and round-the-clock roadside assistance with towing services.

The on-the-road (OTR) prices for the All-New PROTON X50 are:

Variant Peninsular Malaysia East Malaysia
All-New PROTON X50 Executive RM 89,800 RM 91,800
All-New PROTON X50 Premium RM 101,800 RM 103,800
All-New PROTON X50 Flagship RM 113,300 RM 115,300

The prices after the Exclusive GEMPAK! Deal are:

Variant Peninsular Malaysia East Malaysia
All-New PROTON X50 Executive RM 85,800 RM 87,800
All-New PROTON X50 Premium RM 97,800 RM 99,800
All-New PROTON X50 Flagship RM 109,300 RM 111,300
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