CP-Meiji has introduced flavored milk in Thailand, featuring Japanese fruits. The Meiji Japanese Fruit Milk comes in charming packaging and is available in two flavours: Fuji Apple and Kyoho Grape. It is now available at all 7-Eleven outlets, priced at THB 29 per 400ml unit.
ZUS Coffee is taking on other tea players, especially Chagee, with the launch of its ZUS Tea series. Initially available on Grab, ZUS Tea comes in four choices: Iced Jasmine Milk Tea, Hot Jasmine Milk Tea, Hot Dark Oolong Milk and Hot White Peach Oolong, priced at RM 9.90 each. The original price of these drinks is RM 12.20, which is still more affordable than Chagee’s, priced from RM 12.74. A noteworthy aspect of ZUS Tea is that, in addition to cold offerings, they also provide a hot tea option.
Effective 19 May, each purchase of one ZUS Tea Series beverage will include one scratch card, offering an exciting hidden reward. Prizes range from GrabFood and ZUS Coffee vouchers to exclusive gifts from Nelissa Hilman and even a pair of round-trip flight tickets.
By expanding into tea, ZUS can tap into consumption during different times of the day eg afternoon tea while also reaching tea lovers.
Take takeaways: ZUS taking on tea
Nestlé Thailand has transformed the popular Thai dessert, Kanom Piak Poon Bai Toey—also known as Pandan Coconut Sweet Pudding—into a chewy mochi ice cream. This limited-edition treat features aromatic, velvety-smooth pandan-flavored ice cream, perfectly complemented by a luscious, creamy coconut sauce filling.
Key takeaways: reimagine traditional Thai dessert
F&N’s Magnolia Ice Cream has launched its latest treat in Thailand—the CANDY POP Ice Cream, designed to deliver double the deliciousness with its two irresistible layers. The first layer bursts with a refreshingly sweet and tangy flavour, while the second is luxuriously smooth, fragrant with creamy milk, and complemented by crunchy candy bits for an extra delightful texture.
Priced at THB 10, the ice cream is available in two flavours: Lemon & Cream and Strawberry & Cream.
Key takeaways: this ice cream showcases the combination of ice cream with candy.
Mister Donut, Thailand’s leading donut brand, is introducing a delightful new treat that goes beyond donuts—Mochi Ice Cream. Enjoy the fun, chewy texture of mochi paired with rich, creamy ice cream for an irresistibly delicious experience. This refreshing new menu is perfect for cooling off this summer.
Experience this delicious new flavour sensation today until 30 June 2025 at 18 participating Mister Donut branches in Thailand.
The four flavours are:
Key takeaways: ice cream in mochi format
Magnolia, a renowned ice cream brand by F&N, has teamed up with Hershey’s, the globally recognised chocolate brand, to elevate the ice cream experience in Thailand. This exciting collaboration unites two iconic names to introduce the Magnolia Hershey’s ice cream series, promising a truly indulgent treat.
The new Magnolia Hershey’s ice cream series showcases two of Hershey’s all-time favorite flavours:
This partnership follows last year’s highly successful collaboration, which resulted in strong sales and significant online buzz.
Key takeaways: collabration
Campbell’s Soup Malaysia is offering a limited-edition vintage Campbell’s Soup sling bag with every purchase of a special pack. The bundle contains two Campbell’s Soups and the sling bag, shaped like a giant Campbell’s Soup can. It is available at Lotus’s, Village Grocer and other supermarkets.
Key takeaways: merchandise marketing
BOH, a leading tea brand in Malaysia, has launched BOH Teh Wangi Ros made from natural rose essence with (no articificial flavouring). The natural sweetness is from stevia leaves.
Ingredients: Black Tea Leaf, Natural Rose Essence 5.3% and Stevia Leaf 2.5%
BOH also has another existing product, which is BOH Seri Songket Lychee with Rose with an aromatic note of lychee.
Bangkok Airways welcomes May with a nostalgic treat, offering a taste of childhood memories through the traditional Thai dessert, Granny Fu’s Steamed Banana Cake. Passengers can enjoy its delicate texture and the perfect blend of Namwa bananas with the fragrant aroma of young banana leaves. This special dessert is available throughout May at the Blue-Ribbon Club Lounge and Boutique Lounge at Suvarnabhumi Airport
Indulge in the comforting flavors of Granny Fu’s Steamed Banana Cake, along with Bangkok Airways’ premium amenities and exceptional service.
Samyang has introduced its export-only MEP in Malaysia, featuring two new flavors: Grilled Garlic Shrimp and Black Pepper Chicken. MEP offers a variety of globally-inspired flavors—available now at 7-Eleven stores across Malaysia.
In Thailand, Samyang has partnered with CP ALL, the distribution affiliate of CP Group, to offer its MEP products at local 7-Eleven stores operated by CP ALL.
