KUALA LUMPUR, 17 April 2026 – Satisfy your food cravings this18 April on ShopeeFood Day while enjoying more rewards on every order. Whether it’s exploring new food options or reordering your favourites, users can maximise their savings with up to 99% off vouchers drop, exclusive prizes and Shopee Coins on Shopee Live, and unlimited free delivery from nearby stalls, all stackable with dailyShopee VIP vouchers.
Score Up to 99% Off and Win Big This ShopeeFood Day
From hearty meals to sweet treats, users can enjoy up to 99% off vouchers with no minimum spend across all ShopeeFood merchants, alongside free delivery from participating nearby stores nationwide,including Mixue, Bask Bear, and Pizza Hut. Voucher drops will take place five times throughout the day at 9AM, 11AM, 3PM, 5PM, and 7PM.
Beyond these deals, users can unlock even more rewards on Shopee Live. Tune in from 12PM–2PM and 6PM–8PM for a chance to win up to 250,000 Shopee Coins, vouchers up to RM10,000, and exciting prizes worth RM7,000 when purchasing ShopeeFood vouchers during the livestream.
Keep an eye out for prizes such as:
Dreame Vacuum Cleaner (worth RM899)
Philips Airfryer (worth RM580)
Lululemon Gift Card (worth RM500)
Xiaomi Smart Humidifier (worth RM179)
Touch ‘n Go eWallet reload pins (worth RM100)
Stack Shopee VIP Perks with ShopeeFood Day Deals for Bigger Rewards
Make the most of ShopeeFood Day by stacking daily Shopee VIP perks with platform-wide deals. New Shopee VIP subscribers can enjoy up to 99% off vouchers with no minimum spend, while existing subscribers can get up to RM20 off on their orders. With unlimited free delivery and 25% off self-pickup, users can enjoy greater flexibility and added savings on every order.
From now until 30 April, Shopee VIP subscribers get exclusive access to 50% off Mixue orders storewide, making it the perfect time to indulge in fan-favourites like Creamy Mango Boba, O-Crispy Sundae, and Super-Triple Milk Tea.
Don’t Miss Out on ShopeeFood Day
This ShopeeFood Day on 18 April is the best time to enjoy your favourite meals with up to 99% off, free delivery, and exciting prizes on Shopee Live. For even more value and savings, Shopee VIP subscribers can stack their everyday perks on top of these deals to unlock additional benefits with every meal.
Sign up for a Shopee VIP free 1-month trial today to upsize your ShopeeFood experience. For more details on ShopeeFood Day, visit here.
New formulation combines natural probiotics, Vitamin E, age-appropriate fluoride and Xylitol to help repair early dental caries in 14 days*
KUALA LUMPUR, 13 April 2026 – As part of its ongoing commitment to children’s oral health, Kodomo, Malaysia’s trusted children’s oral care specialist, continues to champion early oral care, that helps protect and support children’s overall oral health, with the introduction of its new Probiotic Kids Toothpaste. Designed to make brushing more effective and enjoyable, the product also helps protect against dental caries—more commonly known as cavities—from an early age.
The newly improved formula goes beyond traditional toothpaste by supporting a healthier oral environment and not just cleaner teeth. It helps repair early signs of tooth decay in as little as 14 days, while natural probiotics help to balance oral bacteria and act as a natural alternative for caries prevention. Vitamin E helps support gum health, while 5% Xylitol and age-appropriate fluoride strengthen enamel and help protect against cavities.
The new Probiotic Toothpaste range also reflects this focus on championing oral health, with a gentle formulation that is 0% sugar, SLS, and parabens, making it safe for everyday use. Available in fun, fruity flavours, it is designed to make brushing more enjoyable for children, encouraging better habits from an early age while giving parents added peace of mind.
For many parents, getting children to brush their teeth properly is a daily challenge, often accompanied by concerns about hidden sugars, early cavities, and whether enough is being done to protect long-term oral health. Kodomo’s latest innovation is developed with these everyday realities in mind, supporting both effective care and positive routines from a young age.
However, dental caries, commonly known as cavities, remains one of the most common oral health concerns among young children, often developing earlier than many parents expect. Left unaddressed, it can lead to discomfort, infection, and longer-term dental complications, making early intervention and consistent care especially important.
“We’re seeing early signs of decay appear much sooner in children today,” said Mr Tomotaka Oka, Managing Director at Southern Lion. “For many parents, oral care is not just about brushing – it’s about knowing they are doing the right thing for their child, even when routines can be challenging. With our Probiotic Toothpaste, we wanted to go beyond basic cleaning to support early intervention, helping to repair early signs of decay, balance oral bacteria, and strengthen teeth with the right level of fluoride for each age group. Ultimately, it’s about giving parents greater confidence while making brushing a routine children can enjoy every day.
Developed with age-specific needs in mind, the toothpaste recognises that children require different levels of care as they grow. The variant for children aged 0.5 to 5 years contains 600 ppm fluoride and comes in a Strawberry Milk flavour, while the variant for children aged 6 years and above contains 1,000 ppm fluoride and features a Peach Berry flavour. Both are designed to encourage consistent brushing habits through flavours children enjoy.
Complementing the toothpaste is Kodomo’s Soft and Slim Toothbrush range, designed to support effective cleaning habits from a young age. It features soft, tapered bristles that clean along gumlines and between teeth, along with practical details such as thumb grips and suction cups to help children handle and store their toothbrushes independently.
Bringing Oral care to Life – Kodomo Probiotics Roadshow 2026
Dental caries are not always immediately visible and can develop silently in its early stages, particularly among young children whose oral hygiene habits are still forming. With dietary sugars, milk residue and inconsistent brushing routines contributing to risk, early education and preventive care play an important role in protecting children’s long-term oral health.
To bring this awareness about early oral health and the brand’s new range to life, families can visit the Kodomo Probiotics Roadshow 2026 at the Centre Court, Mid Valley Megamall Kuala Lumpur from 13 to 19 April 2026. The roadshow features interactive, superhero-themed activities designed to make oral health engaging for children. Through movement-based games, personalised photo keepsakes and a Spin and Win experience, the event encourages positive brushing habits in a fun and accessible way.
Parents and families are encouraged to visit the roadshow to learn more about children’s oral health and experience the new range firsthand. Backed by Lion Corporation, the No. 1 oral care company in Japan since 1891, Kodomo continues to be trusted by parents for safe and effective oral care solutions by simply combining innovation with everyday care to support healthier smiles for the next generation.
Milshack Meal Replacement by Ricu’s Secret is a convenient Korean‑inspired drink offered in a spout pouch format in Indonesia. To enjoy it, consumers simply add water before consumption, creating a cereal‑based beverage that is available in chocolate flavour and packed with high protein content.
The spout pouch format has become synonymous with Korean meal replacement drinks, and Milshack adopts this familiar style while making it more accessible. By emulating the popular Korean format but offering it at a more affordable price point, local players like Ricu’s Secret are positioning Milshack as a practical, protein‑rich option for everyday consumers seeking both nutrition, convenience and affordability.
Ricu’s Secret also offers two additional products: Nutrichips Mixed Fruit & Veggies, created using vacuum‑frying technology for a healthier crunch, and a fruity‑flavoured drink powder in convenient stick format. The drink powder is high in fibre and enriched with essential vitamins B2, B6, B12 and C, making it both a tasty and functional option for consumers seeking added nutrition.
Indonesia’s Garudafood has extended its OKKY brand into the confectionery segment with the launch of OKKY Jelly Candy. This innovative treat features a dual texture — a chewy, springy jelly exterior paired with a juicy, fruit‑flavoured liquid center.
With its playful textures and burst of fruity flavor, OKKY Jelly Candy is designed to appeal to younger consumers seeking fun, interactive snacking experiences.
OKKY Jelly Candy is priced at just IDR 500, making it an affordable treat that’s accessible to the wider market.
Haus Brew, by Singapore’s Gourmet Supplies, has recently introduced two refreshing limited‑edition drinks at Shell Select. As part of its Oriental Treasure series, the Hawthorn Mint Tea with Peach offers a cooling, minty twist to beat the tropical heat. Complementing it is the Grape Mint Lemonade, another freshly brewed limited‑edition drink that delivers a burst of fruity and minty zest to cool down.
Mamee Monster, best known for its noodle snacks, is leaning on a ‘crunchier than ever’ positioning and celebrity endorsement to promote its latest So Crunchy range with Iman Troye. As the name suggests, the product delivers extra crunch, while Iman Troye’s involvement helps the brand connect not only with Gen Z but also with a wider audience.
Iman Troye is a Malaysian singer, model, and social media personality best known for her pop ballad style and breakout single Teman, which garnered millions of views and streams, as well as festive hits like Pejam Celik Hari Raya.
Alongside its classic flavours, Mamee Monster So Crunchy now introduces a limited‑edition onion variant.
Limited-edition Strawberry Cookies & Cream Cheesecake, and Mint Cookies & Cream Cheesecake offer sweet ways to honour Mum and Dad
Singapore, 15 April 2026 – Mother’s Day and Father’s Day are cherished occasions to pause and celebrate the love, guidance and unwavering support of the parents who shape our lives. Whether through quiet family moments at home, heartfelt gatherings over a meal, or thoughtful gifts shared across generations, these special days are a time to express gratitude to the mothers and fathers who have given so much.
This year, Cat & the Fiddle marks the precious occasion with two limited-edition cheesecake creations, thoughtfully crafted for Mother’s Day and Father’s Day celebrations. Introducing the Strawberry Cookies & Cream Cheesecake and Mint Cookies & Cream Cheesecake – two indulgent treats inspired by familiar, comforting flavours, and made for meaningful moments shared with loved ones.
Available from 10 April 2026, with the earliest collection and delivery date from 1 May 2026, these special creations are designed to be the centrepiece of family celebrations, intimate surprises, and sweet expressions of appreciation.
Limited-edition Cheesecakes for Mother’s Day and Father’s Day
Created to honour the mothers and fathers who have shaped our lives with love, strength and quiet devotion, Cat & the Fiddle’s two limited-edition cheesecakes offer different expressions of comfort, indulgence and familiarity.
The Strawberry Cookies & Cream Cheesecake brings together the comforting richness of strawberry-infused cream cheese with the familiar crunch of OREO® chocolate biscuit. Smooth, creamy and lightly fruity, the cheesecake offers a refreshing yet indulgent flavour profile that feels both nostalgic and special.
Alongside it, the Mint Cookies & Cream Cheesecake offers a cool and refreshing twist inspired by Cat & the Fiddle’s crowd-favourite Classic OREO® Cookies & Cream Cheesecake. Featuring creamy peppermint-infused cream cheese layered with an OREO® chocolate biscuit base, it is rich, smooth and balanced with just the right touch of mint.
Together, the two cheesecakes offer families a choice of flavours to suit every celebration – whether for those who prefer something fruity and comforting, or something refreshing and indulgent.
Photo Credits: Cat &the Fiddle
The Strawberry Cookies & Cream Cheesecake is available at S$48.90 for a whole cake and S$6.90 per slice.
The Mint Cookies & Cream Cheesecake is available at S$52.90 for a whole cake and S$6.90 per slice.
Photo Credits: Cat &the Fiddle
Whether chosen for a quiet family meal, a celebratory gathering or a thoughtful gift, both cheesecakes offer a delicious way to mark the occasion and create lasting memories together.
Thoughtful Cheesecakes for Meaningful Celebrations
Whether presented as a thoughtful gift, shared over a family meal, or enjoyed together at home, Cat & the Fiddle’s Mother’s Day and Father’s Day cheesecakes are made to create memorable moments around the table.
Perfect for intimate celebrations and family gatherings alike, these limited-edition creations offer a heartfelt way to say thank you to the people who have given so much love over the years.
Both the Strawberry Cookies & Cream Cheesecake and Mint Cookies & Cream Cheesecake are available via Cat & the Fiddle’s e-commerce store and retail outlets from 10 April 2026, with the earliest collection and delivery date from 1 May 2026.
All Cat & the Fiddle products are halal-certified.
For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage and social media accounts:
Designed for modern lifestyles, uDream.AI delivers personalised, AI-powered recovery at home in just 20 minutes
PETALING JAYA, 16 April 2026 – In a world where stress is constant and time is limited, recovery is becoming an essential part of everyday living. Responding to this shift, OSIM Malaysia unveils OSIM uDream.AI, the world’s only well-being chair designed to deliver a personalised, AI-powered recovery experience at home in just 20 minutes.
More than a conventional massage chair, OSIM uDream.AI reflects a new approach to modern wellness, one that goes beyond passive relaxation to deliver a more intelligent, personalised and immersive recovery journey. By combining science, technology and global wellness expertise into one seamless solution, OSIM is redefining how consumers manage stress, rest and overall well-being from the comfort of home.
“Wellness today is no longer just about relaxation. People are looking for smarter, more effective ways to recover from daily stress, fatigue, and poor sleep without having to step away for hours. With OSIM uDream.AI, we wanted to create a personalised recovery experience that fits into modern lifestyles, bringing together technology, wellness expertise and multi-sensory innovation in one seamless solution at home,” said Ms. Chia Sook Fun, General Manager, OSIM Malaysia.
At the heart of the experience is AI Wellness Technology developed in collaboration with Binah.ai, a global leader in health monitoring innovation. Using remote photoplethysmography (rPPG), the system uses a smartphone camera to assess key wellness indicators such as heart rate, respiratory rate, blood pressure, oxygen saturation and stress levels within seconds. These insights are translated into a personalised Stress Score, enabling uDream.AI to recommend a recovery programme tailored to each user’s real-time condition, transforming wellness from a passive experience into one that is more responsive, measurable and personalised.
A Personalised Wellness Experience, Powered by AI
To deliver a more advanced recovery experience, OSIM uDream.AI brings together a thoughtfully curated combination of wellness disciplines, sensory innovation, and global expertise into one integrated experience. As expectations around wellness evolve, the role of massage technology is also shifting, moving closer to the intuition and responsiveness of trained therapists.
Unlike conventional massage chairs that rely on pre-programmed techniques, uDream.AI’s advanced massage technology is developed with insights from leading wellness experts across three established disciplines, including Khun Pie (Thailand), Physician Liu Yu Cheng (China) and Mr. Sato Tsuyoshi (Japan). By bringing together these distinct therapeutic approaches into a single, cohesive system, uDream.AI delivers a more human-like experience designed to help relieve tension, support circulation and restore physical balance, setting a new benchmark for at-home recovery.
This is further complemented by mood light technology developed with Sensortech, immersive acoustics powered by Devialet, emotion-driven scent innovation created with dsm-firmenich, and an exclusive wellness tea experience co-created with TWG Tea. Together, these elements reflect OSIM’s vision of bringing global wellness home through a fully integrated 20-minute experience designed to support a deeper physical and mental reset.
Complementing its technology and sensory features is a cocoon-like design inspired by the Chambered Nautilus, long associated with the golden ratio and a sense of natural harmony, creating an enveloping, private space that enhances comfort and immersion. Reinforcing its design credentials, uDream.AI has also received the Red Dot Award 2026, one of the world’s most recognised accolades for product design excellence.
With uDream.AI, OSIM is setting a new direction for home wellness, where recovery is no longer occasional but seamlessly integrated into everyday life. By combining intelligent technology with immersive sensory experiences, OSIM brings the depth of global wellness expertise into the home, redefining how individuals reset, recharge and take control of their well-being in a fast-paced world.
Mr. Azri Fahmi (left), representative of Serba Wangi Sdn. Bhd., and Mr. Alfian Basir, Director of Nasi Lemak Burung Hantu, marked the launch of the Nuuna x Nasi Lemak Burung Hantu collaboration, reimagining the brand’s signature nasi lemak flavours in instant noodles and vermicelli formats.
Nuuna collaborates with Nasi Lemak Burung Hantu to launch signature nasi lemak instant noodles and vermicelli.
KUALA LUMPUR, 16 APRIL 2026 — Nasi lemak has always been Malaysia’s most craveable meal – and now, in one of the first collaborations of its kind, a beloved restaurant’s signature taste is being brought into an instant noodle format not as a loose interpretation, but as a faithful translation of the real thing. Nuuna, the instant noodle brand by Serba Wangi Sdn. Bhd., has joined forces with Nasi Lemak Burung Hantu (NLBH) to bring one of Malaysia’s most sought-after nasi lemak experiences into a range of instant noodles and instant vermicelli.
The distinction matters. The Malaysian market is no stranger to nasi lemak-flavoured instant products, but most draw from a generic interpretation of the dish. This collaboration takes a different approach entirely – anchoring the product to the specific, recognisable taste profile that has made Nasi Lemak Burung Hantu a household name and a go-to for Malaysians who are serious about their nasi lemak. Every element has been developed to reflect what loyal NLBH customers already know and love: the deep heat of the sambal, the toasty fragrance of fried shallots and garlic, the savoury punch of anchovies, the brightness of tamarind, and the rich, layered base that ties it all together – now ready in minutes, and in a format that noodle lovers can call their own. It is this dedication to getting Malaysian flavours right that Serba Wangi, backed by its heritage in rice and local food culture through its Jati brand, brings to everything it creates.
Mr. Azri Fahmi of Serba Wangi shared that building on the company’s strong heritage in rice and local food culture, the collaboration aims to translate the familiar flavours of Nasi Lemak Burung Hantu into a convenient noodle format – while preserving the taste Malaysians know and love.
Mr. Azri Fahmi, representative spokesperson for Serba Wangi Sdn. Bhd. said the collaboration came from a genuine desire to push beyond what nasi lemak-flavoured instant noodles have typically offered.
“There are already products out there that reference nasi lemak as a flavour, but we wanted to do something more specific and more meaningful than that. Nasi Lemak Burung Hantu has a flavour that Malaysians actively seek out – it has a real identity, a real following,” said Mr Azri Fahmi.
“At Serba Wangi, bringing a flavour that Malaysians already love into a format that they are equally familiar with felt like a natural step. We know that not everyone reaches for nasi lemak in the same way – some want to sit down for a full experience, and some want something fast that still hits the same notes. This range is for the latter. It’s for the person who loves noodles, loves NLBH, and wants both at once – without having to wait or compromise.”
The range is designed to meet Malaysians wherever hunger strikes – a quick lunch, a late-night craving, or anything in between. It is not about replacing the nasi lemak experience, but about extending it to those who reach for noodles first, offering the best of both in a single, convenient bowl.
“Nasi Lemak Burung Hantu has always been about giving Malaysians a nasi lemak experience they keep coming back to. Partnering with Serba Wangi to bring that same flavour into an instant format felt like a natural way to reach more Malaysians – especially those who grew up with our taste but don’t always have the time to sit down for a plate. We’re proud that what’s in that bowl still feels like us,” said Mr. Alfian Basir, Director of Nasi Lemak Burung Hantu.
“Malaysians are increasingly seeking food experiences that combine the familiar with the convenient. What we wanted to create is something that carries that same sense of satisfaction – where the sambal is right, and the whole thing just comes together. That experience shouldn’t be limited to one format,” said Mr. Azri Fahmi.
Priced at RM7.99, the Nuuna x Nasi Lemak Burung Hantu Instant Fried Noodles and Instant Fried Vermicelli with Sambal are now available at Jaya Grocer outlets nationwide, as well as via the SW Food official e-store.
Priced at RM7.99, the range is now available exclusively at Jaya Grocer outlets nationwide, as well as through the SW Food Official e-store on TikTok Shop, Shopee, and Lazada.
Follow Nuuna on Facebook (NuunaMalaysia), and (@nuunamalaysia) for Instagram and TikTok and SW Food Official e-store on https://shopee.com.my/sw_food to stay updated on the latest launches, and get yours before it sells out!
About Nuuna
Launched on February 26, 2023, Nuuna introduced its latest product, the first instant fried bihun (vermicelli) in Malaysia.
Nuuna offers a variety of flavors, including Original Instant Bihun Goreng, Spicy Instant Bihun Goreng, Spicy Cheese Flavour Instant Vermicelli, Nasi Lemak Flavor Instant Vermicelli, Nasi Lemak Flavour Instant Noodles, and Spicy Cheese Flavour Instant Noodles.
It symbolizes closeness and reflects the values of family and togetherness in enjoying meals, in line with its slogan “Enjoy Happiness Together.”
Since its establishment in 1993, Serba Wangi Sdn. Bhd. has grown to become one of the nation’s leading rice millers and wholesalers focusing on the rice business. The business covers an extensive scale of activities ranging from milling, processing, packaging to the distribution of various rice and rice products under the flagship brand JATI.
Focusing holistically on the rice business, Serba Wangi Sdn. Bhd. Reputable products in the market include Kapal Layar, Carnation, Songhe Noble Pine Crane, Songhe Lotus, Fres-Harves, and ecoBrown’s.
Making strides in 2019, Serba Wangi Sdn Bhd launched a new brand known as Jati Signature, which is a premium rice brand as a gift to all consumers for their loyal support over the year.
For the latest Jati Malaysia news, activities, and promotions, please follow Jati Malaysia on Facebook (facebook.com/jatiMalaysia) and Instagram (@jatimalaysia).
About Nasi Lemak Burung Hantu
Nasi Lemak Burung Hantu is a homegrown Malaysian F&B brand known for serving quality nasi lemak in a modern dining experience.
With multiple outlets across Malaysia, the brand serves customers daily from breakfast through late night, bringing back the familiar comfort and nostalgic flavours of Malaysia’s beloved national dish in a setting that is both accessible and contemporary for today’s diners.
Guided by its commitment to quality, consistency, and community engagement, Nasi Lemak Burung Hantu continues to strengthen its presence as a contemporary Malaysian dining brand under its slogan, #MakingOurNationalDishGreatAgain.
Ajinomoto Strengthens its 2026 Food Market Leadership with the Launch of ‘UMAI (Ajinomoto Brand)’ — A New Era of Frozen Ready-to-Eat Meals Elevating the “Eat Well, Live Well” Experience for the New Generation
RTE frozen food gains popularity for convenience-focused urban lifestyles.
Ajinomoto launches UMAI, authentic Japanese frozen food combining food innovation with “AminoScience,” designed for healthy living for Thailand’s new generation.
Announces Pond Naravit Lertratkosum as presenter, UMAI reframes what frozen food means in 2026 as premium, nutritious, and genuinely Japanese.
Bangkok, 9 April 2026 – Ajinomoto Co., (Thailand) Ltd., a global leader in “AminoScience” and nutrition-based food innovation, has officially launched UMAI (Ajinomoto Brand), a new premium line of authentic Japanese frozen ready-to-eat (RTE) meals designed to support an “Eat Well, Live Well” lifestyle for modern consumers.
Backed by Japan’s No. 1 frozen gyoza expertise, UMAI responds to the growing demand in 2026 for premium convenience by delivering great taste, health, and quality from the first bite. UMAI is pleased to introduce Pond Naravit Lertratkosum as its first presenter, reflecting the brand’s modern lifestyle positioning. The launch event, held at Central Ladprao, brought the concept of delicious living to the new generation and consumers through immersive brand experiences.
RTE Frozen Food Evolution: From Backup Food to Primary Meal
Krungsri Research reports that Thailand’s RTE frozen food market is approaching a value of 20 billion baht and is projected to grow at an average of 2.3% to 3.3% annually from 2026 to 2028. As consumer behavior shifts significantly, frozen food is no longer seen as just a “backup option”. For today’s urban consumers, it’s becoming an everyday choice. Growth is driven by urban lifestyles, the rise of smaller households, and the rapid expansion of modern trade and online grocery platforms. As consumers prioritize efficiency, ready-to-eat frozen meals are gaining popularity for their ability to deliver quality, variety, and satisfying dining experiences at home.
Additional insights from Mintel and Euromonitor highlight growing demand for convenient yet premium restaurant-quality meals with authentic international flavors, especially Japanese cuisine, better food innovations, and elevated at-home dining experiences.
UMAI, Healthy Frozen Ready-to-Eat Meals
“Our ‘Eat Well, Live Well’ slogan is evolving for 2026 and beyond. The launch of UMAI represents an important step in how we respond to changing consumer lifestyles,” said Ms. Roann Co, Director of Ajinomoto Co., (Thailand) Ltd. “Ajinomoto is meeting ready-to-eat demand by leveraging its position as the No. 1 frozen gyoza brand in Japan to deliver authentic Japanese flavors powered by advanced food technology. Through our expertise in ‘AminoScience,’ we aim to elevate the frozen food market by offering well-balanced Japanese taste, good nutrition, and quality you can feel from the very first bite, all in one.”
Mr. Kittikun Wattanachote, Household Frozen Food Business Manager of Ajinomoto Co. (Thailand) Ltd., added, “UMAI offers an authentic, premium, and modern Japanese food experience. By combining food innovation that helps preserve food quality with international quality control standards, we want consumers to feel confident that frozen food today can be delicious, convenient, and high quality at the same time. We have developed popular Japanese menu items that deliver restaurant-quality taste with easy, convenient preparation. We preserve the integrity of every ingredient to ensure a signature ‘First Bite Experience.’ By combining authentic Japanese taste with modern convenience, UMAI meets the needs of today’s fast-paced lifestyles. Pond Naravit Lertratkosum will help UMAI connect to the new generation of consumers and strengthen engagement with our audiences.”
Lifestyle Meets Flavor: The Pond Naravit Connection
UMAI targets consumers aged 25-45, especially urban professionals, young adults, and small families seeking convenient, time-saving, high-quality meals with a restaurant-like experience. The brand also prioritizes sustainability by using packaging that reduces plastic waste while maintaining food quality.
To bring this modern vision to life, UMAI has appointed Pond Naravit Lertratkosum as its official brand presenter. A New Gen icon known for his bright personality and genuine love for Japanese cuisine, Pond represents UMAI’s modern, energetic, and health-conscious lifestyle, positioning redefining frozen food as something people choose, not something people settle for.
Where Can You Buy UMAI?
UMAI products are available at Mitsukoshi: One Bangkok, Lopia (Chaengwattana), Tops, Japanese specialty supermarkets (such as Donki and UFM Fuji), and major online grocery platforms. Stay updated on the latest activities and exclusive promotions via Facebook: Ajinomoto Easy Meals / X: Ajieasymeals / IG: Ajinomoto.easymeals / TikTok: AjinomotoEasyMeals
UMAI’s Lineup Designed for Discovery
UMAI Hanetsuki Pork Gyoza (250 g | 142 baht): The famous “feathered” gyoza that requires no oil and no water to cook, delivering a perfect crispy crust every time.
Umai Pork Gyoza 12 pieces and 30 pieces (238 g | 142 baht and 600 g | 279 baht): Made from premium, high-quality pork with a meaty, juicy filling. A perfectly balanced blend of pepper, garlic, and ginger tailored to Thai tastes. Meticulously wrapped for quality.
Umai Gyoza Pops (104 g | 89 baht): Authentic Japanese flavor featuring juicy chicken and a fragrant ginger aroma. Air-fryer ready for a perfect crunch. Quick, convenient, and ready in minutes.
UMAI Takoyaki (195 g | 169 baht): Made with carefully selected octopus for the perfect texture. Crispy on the outside, yet soft and creamy on the inside.
UMAI Ebi Katsu (300 g | 180 baht): Chunky, juicy shrimp pieces with a rich broth flavor. Perfect as an air-fryer snack.
Umai Teriyaki Chicken (140 g | 89 baht): Japanese-style chicken teriyaki. Juicy, tender, and glazed in a rich, sweet-savory sauce. Enjoy restaurant-quality flavor right at home.
UMAI Japanese Fried Chicken – Karaage (225 g | 139 baht): Selected high-quality chicken that stays crispy on the outside and juicy on the inside.
Charoen Pokphand Foods Public Company Limited (CP Foods) reported its 2024 financial performance with a net profit that exceeded expectations, driven by balanced operations...
