Thai RTD tea giant Ichitan is introducing a bold new flavour experience to Indonesia with the launch of Chiz Tea, the country’s first-ever ready-to-drink cheese tea.
Ichitan has held the top spot in Indonesia’s milk tea market for three consecutive years, according to Nielsen data, commanding a dominant 52% value share in Q2 2025 across the ready-to-drink tea category (excluding cup formats).
The company saw a decline in sales value in Indonesia during the first half of 2025, but this was balanced by an increase in volume growth compared to the same period in 2024. Revenue was dragged down by poor performance in the modern trade for both value and volume.
Pos Malaysia Berhad (“Pos Malaysia”), the nation’s leading post and parcel service provider, is proud to announce the launch of an exclusive limited-edition sneaker collection in collaboration with local footwear brand SNIIKA, marking the first collaboration of its kind between two homegrown brands.Â
The exclusive sneakers, priced at RM130, is available for pre-order from 25 August to 12 September 2025, with orders ready for collection starting 25 November 2025. Customers can pre-order the limited-edition sneakers online at https://shop.pos.com.my/ or visit any Pos Malaysia outlet nationwide during the pre-order period.Â
The collaboration celebrates local creativity and craftsmanship while supporting homegrown talent in Malaysia’s growing fashion industry. This partnership embodies the spirit of #LokalSapotLokal (Local Support Local), reinforcing Pos Malaysia’s commitment to championing Malaysian-made products and fostering collaborations that keep local talent and businesses at the forefront.Â
This innovative project first sparked earlier this year during an employee’s one-on-one session with Pos Malaysia’s Group Chief Marketing, Communications and Sustainability Officer, Fiona Liao. During the conversation, a bold vision was shared — to reimagine Pos Malaysia beyond stamps and traditional campaigns and bring its iconic identity into the world of fashion and creativity. Fiona’s enthusiastic response, “Let’s do it!”, set the wheels in motion. That vision has now become reality with the launch of Pos Malaysia x SNIIKA — the first-ever Pos Malaysia shoes.Â
The design showcases a custom colourway inspired by Pos Malaysia’s signature red, white, and blue, breathing new life into the brand with a fresh, stylish twist. This milestone project embodies the passion and creativity at the heart of the company’s #DriveInnovation spirit. It represents a meaningful step in the company’s journey to embrace fresh, imaginative ideas, while honouring the rich legacy and heritage of the brand that Malaysians have cherished for generations. By choosing to collaborate with SNIIKA, a proudly Malaysian brand, Pos Malaysia demonstrates that world-class design and quality can be found right here at home, proving that supporting local doesn’t mean compromising on excellence.Â
This project also represents the company’s’ commitment to supporting local brands and celebrating meaningful collaborations, bringing together Pos Malaysia’s retail expertise with SNIIKA’s innovative design approach. Through this #LokalSapotLokal initiative, both brands aim to inspire other Malaysian companies to seek partnerships within the local ecosystem, creating a ripple effect that strengthens the entire Malaysian creative and business landscape.
At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow. This collaboration with SNIIKA exemplifies our dedication to connecting with Malaysia’s creative community and supporting local businesses to thrive.Â
SNIIKA, recognised for its quality craftsmanship and distinctive design aesthetic in Malaysia’s footwear scene, brings its signature style to this exclusive release, creating a highly anticipated collectible for sneaker enthusiasts and supporters of local fashion.Â
Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.
7-Eleven Philippines has unveiled its new 7-Fresh Pistachio Chocolate Collection, riding the wave of the global pistachio craze. This indulgent lineup includes Brownie Bars, Eclairs, and Croissants, all infused with rich pistachio flavour, starting at just PHP 69. The collection is now available at 7-Eleven stores across Central and North Luzon, giving pistachio lovers a delicious reason to drop by.
Maison Ichipan’s Jasmine Coffee Stick has landed at 7-Eleven stores across Mindanao. In addition to Mindanao, Jasmine Coffee Stick can be found at Cebu, Bohol, Leyte and Cagayan de Oro. This bold, flavour-packed mini treat is your perfect pocket-sized pick-me-up, ready to energise you. Also available in the range are Cheese Stick and Brownie Stick.
The Cebu City-based Maison Ichipan uses Japanese technology to bake bread with a smooth texture and mild sweetness.
Vai Vitamin Active Infusion – Enery Boost has officially launched in the Philippines, offering a wholesome, natural alternative to conventional energy drinks. Packed with guarana and ginseng, it delivers a clean, sustainable energy boost, no jitters, just vitality. The formula also includes taurine, an essential amino acid that supports energy metabolism and muscle performance.
This sugar-free beverage is sweetened with natural ingredients, completely free from artificial colors and added sugars, making it a smarter choice for those who want to energise without compromise.
Vai Vitamin Active Infusion – Energy Boost is yet another example of a new addition to the functional beverage scene, emphasising a natural, jitter-free approach to boosting energy.
Joining the new lineup is Vai Vitamin Active Infusion – Immunity Boost, a nutrient-rich option fortified with key vitamins and minerals including vitamin C, vitamin D, and zinc to support your immune system. Also part of the range is Brain Boost, formulated with vitamins B1, B6, B12 and L-theanine—ingredients known to support cognitive function and mental clarity.
Immunity Boost offers a crisp acai berry taste, Brain Boost delivers a grape flavour, and Energy Boost brings a lively tropical blend.
Top winners of Ultimate Butchers Challenge 2025
(L-R) 1st Runner-up Central Food Wholesale Ltd (THAILAND), Grand Champion EZ Meat (TAIWAN)
2nd Runner-up Butcher Box Pte Ltd (SINGAPORE)
flanked by (from left) Valeska Regional Manager - South East Asia, Meat & Livestock Australia (MLA), Head Judge Khairul Anuar Muhamad,
(from right) MLA Malaysia Country Rep & Singapore Trade Development Manager Rose Yong, MLA Senior Technical Specialist Calvin Gung, Trade and Investment Director (Malaysia) for Investment NSW Alia Jaafar.
Professional butchery needs an uplift in this country as trained butchers are increasingly hard to find. To reinvigorate and grow the profession, the Aussie Meat Academy recently held the Ultimate Butchers Challenge in Kuala Lumpur.
Professional butchery is not just about cutting meat, it also showcases the butcher’s skill in deboning, portioning, creation and display of creative and practical applications, reducing wastes and increasing yields.
The Aussie Meat Academy ‘Ultimate Butchers Challenge’ is designed to advance the butchery profession by enhancing participants’ expertise in meat knowledge, cutting techniques, and essential cooking skills.
The challenge is supported by Meat & Livestock Australia (MLA), Investment New
South Wales, and hosted at UCSI University, Malaysia.
The butchers taking part in the challenge have to have at least a year’s experience in
their profession, and aged 40 and below.
There were 16 teams of two each, with at least one member being a professional butcher. Each team was provided with one chilled Australian beef and one Australian lamb cut to work with which were judged and tasted.
The teams were from Malaysia, Singapore, Taiwan, Thailand and Indonesia.
Ultimate Butchers Challenge 2025 – Grand Champion EZ Meat (TAIWAN) (third from left) Hung Wei Cheng (left) and Chang Wei Yu (middle)
The Grand Champion Butcher EZ Meat (Taiwan) received RM2,000, a trophy and awards certificate. The first runner-up Central Food Wholesale Ltd (Thailand) got RM1,000, and the second runner-up Butcher Box Pte Ltd (Singapore) RM800. Both runners-up also received a trophy and award certificates.
Ultimate Butchers Challenge 2025 – 1st Runner-up: Central Food Wholesale Ltd (THAILAND) (third from left) Nitiwat Phuengcharoen and Putipong Injai
There were also prizes of RM200 each for Best Meat Display Ideas, Best Value Added
Meat Ideas, Best Ultimate Tasting Dish and Best Presented Dish.
The competition is to encourage and set a new platform to promote the butchery profession, professionalism and to support the foodservice and retail industry.
A strong butcher’s resume includes tasks like cutting and de-boning meat, preparing displays, weighing and labelling products, reducing waste, and increasing yields. However, to be a competent butcher, he should be familiar with all beef and lamb cuts for various cooking methods and share this knowledge with customers, while precision cutting helps maximise yield, minimise waste, and improve eating quality for shoppers.
The Aussie Meat Academy ‘Ultimate Butchers Challenge’ encourages butchers to learn, innovate, and share new ideas and trends within the industry.
The competing teams for the Ultimate Butchers Challenge 2025 were judged by a panel of 5 led by Khairul Anuar Muhamad as Head Judge, himself being Lambassador & Senior Lecturer II at Taylor’s Culinary Institute, Faculty of Social Sciences and Leisure Management; Adrian Chong, Aussie Beef Mate & Executive Chef Hyatt Regency Kinabalu; Ridzwan Rasit, Lambassador & Executive Sous Chef, Hilton Kuala Lumpur; Eric Siew, Lambassador & owner / Executive Chef of ABANICO Your Deli Restaurant; Richard Tay, Aussie Beef Mate & Head Chef at CALIA, Pavilion Kuala Lumpur.
Ultimate Butchers Challenge 2025 – 2nd Runner-up: Butcher Box Pte Ltd (SINGAPORE) (third from left) Lai Chung Leang and Mendiola Aaron Gil Adarve (middle)
Aussie Meat Academy Ultimate Butchers Challenge 2025 Winners’ List
Grand Champion : EZ Meat (TAIWAN)
1st Runner Up : Central Food Wholesale Ltd (THAILAND)
2nd Runner Up : Butcher Box Pte Ltd (SINGAPORE)
Best Knives Skills : Village Grocer Malaysia
Best Meat Utilization and Yield : AEON RETAIL Malaysia
Best Meat Preparation : PT. RESWARA MASYA MANA, Indonesia
Best Ultimate Dish : EQ Hotel Kuala Lumpur
Most Innovative Meat Display & Presentation : EZ Meat Taiwan
Additional Awards : RM200 + certificates
Special Tajima Beef Dish Award : Ben’s Grocer, Malaysia
Lambassadors Choice Award : Jaya Grocer 1, Malaysia
As MILO’s popularity as a beverage gradually declines in Malaysia, it has become increasingly important to diversify its product formats—offering fresh, creative ways to reconnect with consumers and sustain brand relevance.
Sunshine Bakeries has unveiled two indulgent new additions to cream bun series in Singapore, are available for a limited time only. The launch features two distinct flavours designed to match your mood and elevate your snacking experience.
Whether you are in the mood for tranquility or temptation, Sunshine’s latest creations bring a touch of luxury to everyday snacking. The Uji Matcha cream bun is made from premium uji matcha from Kyoto.
The Boom Bevlab Sdn Bhd, the company behind Hausboom Sparkling Real Juice, has broadened its isotonic beverage lineup in Malaysia by introducing Boom+ Isotonic in PET bottles. This new packaging format complements its current offering in aluminium cans, providing consumers with more convenient options for hydration.
The resealable packaging also allows the brand to tap into a wider range of consumption moments, offering greater convenience and flexibility for on-the-go lifestyles.
BOOM+ Isotonic Original is available at 7-Eleven for a special price of RM 2.50 (Normal price is RM3.00) until 28 September 2025.
This bold new flavour is likely to homage to Malaysia’s beloved street burger scene, offering a playful twist on a local classic.
Renowned for its signature nasi lemak potato chips, Kantin Lab has also previously introduced cheese burger flavoured tempeh chips, continuing its streak of inventive, culturally inspired creations.
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