Malaysia Dairy Industries has positioned its Marigold HL Chocolate Milk in Singapore as “More Than Just Milk,” a flavoured fresh milk drink that helps to replenish what’s lost during workout or exercise. By marketing the fresh milk as a post-exercise recovery drink, it makes Marigold HL Chocolate Milk relevant with the rising number of consumers who are interested in fitness, a trend that is rising in Singapore.
Did you know swimming develops your core, lower back, forearm muscles and more? 💪 MARIGOLD HL Chocolate Milk contains a mix of protein and carbohydrates which will help these muscles repair well and replenish your energy after a swim. 🏊Put back what the swim took out with MARIGOLD HL Chocolate Milk.
Posted by MARIGOLD HL Milk SG on Isnin, 5 November 2018
Marigold HL Chocolate Milk contains a mix of protein and carbohydrates which will help muscles repair well and replenish the energy after a workout or exercise.
The marketing material promotes the consumption of the chocolate milk from a 1L carton, which is a very Western thing but fits the post-recovery exercise theme perfectly as it conveys the sense of strength.