The Kabrew Real Lemon Highball, a popular drink from South Korea featuring a real lemon slice, has finally arrived in Singapore. Priced at SGD 7.50 at 7-Eleven, this refreshing highball offers a sweet-tart flavor and fizzy carbonation. We anticipate other producers in the region will follow suit with similar products.
Celebrate with Drinkies with exclusive promotions on Draught Beer Package until 30th October 2024.
ETALING JAYA, 15 October 2024 â Drinkies, the innovative Direct-to-Consumer (D2C) platform by Heineken Malaysia Berhad (HEINEKEN Malaysia), has triumphed at the prestigious Asian Experience Awards 2024 in Singapore, a platform that recognises the ingenious initiatives of creative companies in delivering meaningful experiences to their stakeholders, clinching not one, but two major victories. The awards include the Malaysia Product Experience of the Year and Malaysia Service Experience of the Year in the e-commerce category. To commemorate this achievement, consumers can enjoy 10% off Drinkies Draught Beer Packages when signing up with Drinkies, valid until 30th October 2024.
Launched in 2018, Drinkies is one of the pioneering platforms offering an innovative ‘online bar’ concept, providing consumers with a convenient way to order their favourite alcoholic beverages.Â
The awards recognise two key projects:
Bringing the Bar Home: The Draught Beer Party Package: The Draught Beer Party Package by Drinkies transforms home celebrations into vibrant experiences, offering freshly tapped draught beers for any occasion. Launched to meet the rising demand for at-home gatherings, this service features a portable draught beer system that ensures each pour is as fresh and enjoyable as that from a local pub. To elevate the experience further, the package includes an interactive beer-pouring masterclass, allowing consumers to immerse themselves in the art of pouring beer. This innovative offering has not only strengthened the bond between HEINEKEN Malaysia and its consumers, but has also made it the best-selling draught product on the Drinkies platform.
Drinkies Turbo Charges Growth Through Star Bar: The Star Bar initiative was introduced on Drinkies to allow users to discover world-class beer brands and local events, reiterating Drinkiesâ mission to elevate every drinking occasion. Drinkies aims to connect consumers through both digital and in-person experiences, offering exclusive benefits and promotions. Users can enjoy their beers at participating bars in their neighbourhood, redeeming the best bar offers directly through the app. By leveraging a network of HEINEKEN Malaysia-exclusive bars, Drinkies delivers its users a premium drinking experience.
Luke Kakol, Head of Digital & Technology at HEINEKEN Malaysia, shared, âWhen we first envisioned Drinkies, our goal was to create a convenient, timely, and dependable platform for consumers to easily access their favourite beer and cider. Today, we are proud to see Drinkies recognised at the Asian Experience Awards 2024. Initiatives like the Draught Beer Party Package and Star Bar have set a new standard in the industry for how beer can be enjoyed. With that, we aim to continue raising the bar with our brands in meaningful ways, making sure we continuously find new ways to elevate every drinking occasion. A big thank you to all our consumers, partners, and team for their unwavering support!âÂ
To experience the convenience of Drinkies and order your favourite beverages, download the Drinkies app from the App Store, or Play Store. In conjunction with the wins, enjoy 10% off Drinkies Draught Beer Packages when signing up, valid until 30th October 2024.
For the latest updates and promotions, follow Drinkies on Facebook at Drinkies Malaysia and Instagram at @drinkiesmy.
Drinkies and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to #EnjoyResponsibly: when you drive, never drink.Â
Tuesday 15 October 2024 – Thai Glico Co., Ltd. has officially launched Glico Almond Koka Mixed 3 nuts, the latest addition to its range of “Glico Almond Koka,” which is Japan’s best-selling almond milk, With rising health consciousness among Thai consumers, the company hopes to captivate more discerning tastebuds with an expanded Almond Koka range as it sees significant potential in the plant-based milk sector in Thailand, where the market growing over 40%.
“Glico Almond Koka has been the No. 1 Almond Milk in Japan for 7 consecutive years1. Since launching Almond Koka in 2023, the company has quickly ascended to become one of the leaders in Thailand’s plant-based milk market as consumers take to Almond Koka warmly. Currently valued at 1,800 billion Baht, this market is experiencing a robust growth rate of 40%2, and expected to continue.
Mr. Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd., said “As global health consciousness rises, Glico strives to develop products that enhance customer well-being by conducting research and development focused on nutritious and high-value offerings while innovating to meet consumer demands and foster brand loyalty. Glico is dedicated to enhancing consumer value through its company purpose of ‘Healthier Days, Wellbeing for Life’. The company aims to achieve this by promoting good health and creating a customer-oriented value chain and investing in key areas. In Thailand, we have observed an increasing shift toward plant-based options like almond milk, seeing this as a significant opportunity in this expanding sector. To tap into this opportunity further, we are introducing “Glico Almond Koka Mixed 3 nuts” which is crafted from not one but three superfoods: almonds, walnuts, and hazelnuts, making it a palatable natural boost to one’s day.”
Thailand is the first Southeast Asian country to introduce Almond Koka Mixed 3 nuts, marking yet another milestone for Glico as it continues to expand its health and wellness category after being loved for decades for its confectionery and ice cream products. The Glico Almond Koka Mixed 3 Nuts will augment the current Almond Koka range, which is now offered in three flavors: Original, Unsweetened, and Chocolate.
Miss Tikhamporn Peanvijarnpong, Health & Wellness Brand Manager of Thai Glico Co., Ltd, added on “Almond Koka Mixed 3 nuts stands out with its unique taste and aroma from a blend of almonds, walnuts, and hazelnuts. It is not only delicious and easy to drink but also packed with nutrition that promotes overall well-being; regular consumption can even improve skin health. With these compelling benefits, Glico is confident that Almond Koka will become a popular daily beverage in Thailand, just as it has in Japan. To further boost sales and achieve company targets, the brand has once again enlisted Mai Davika Hoorne as the presenter for Glico Almond Koka.”
As the face of Almond Koka, Mai Davika embodies a new generation of Thais who prioritize daily health and beauty regimens while striving for long-term wellness. She represents consumers who are dedicated to skincare and overall health. These are known benefits of Almond Koka, which is rich in Vitamin E, providing 100% of the daily recommended intake. Its high fiber content aids digestion and contains 0% cholesterol. Most importantly, Almond Koka is plant-based, making it suitable for vegans and those with lactose intolerance. Despite fierce competition in the market, Glico is confident that Almond Koka will become a preferred beverage among consumers.
Glico Almond Koka Mixed 3 nuts, original, unsweetened and chocolate are now available at leading retailers nationwide.
1 INTAGE SRI Almond Milk Category value sales 2018 – 2024
2 Nielsen as of Aug’24
Carlsberg Smooth Draught Invites Consumers to âRaikan Kebanggaan Sabah & Sarawakâ
SHAH ALAM, 14 October 2024 â Carlsberg Smooth Draughtâs âRaikan Kebanggaan Sabah & Sarawakâ campaign continues, staying true to its âBy Locals, For Localsâ spirit by celebrating the rich heritage and pride of Sabah and Sarawak. This year, the campaign partners with three inspiring local heroesâSarawakâs Olympic diver Pandelela Rinong, Sabahâs K-Pop sensation Isaac Voo, and Miss Universe Malaysia 2020, Francisca Luhong, who is now a model and TV host. Each of these figures represent the unique culture and pride of Sabah and Sarawak.
The Raikan Kebanggaan Sabah & Sarawak campaign and artist-edition cans are a toast to Borneoâs celebrated figures, encouraging Sabahan and Sarawakians to embrace their roots. From achieving historic milestones to representing Malaysia on the global stage, these local heroes are deeply connected to their heritage. By teaming up with these amazing personalities, Carlsberg Smooth Draught aims to honour the creativity, resilience, and spirit of Sabah and Sarawak that they so proudly represent.
From securing multiple gold medals to making history as Malaysiaâs first female Olympic medallist, Sarawakian diver Pandelela Rinong draws strength from her roots. âWhen I think of Sarawak, the word peace comes to mindâit is similar to the kind of feeling I get from being near the waters. Growing up I was surrounded by people from all walks of life who have inspired and encouraged me to turn my love for diving into something greater. Through my achievements, I hope to inspire everyone to celebrate our unique heritage.â
As Malaysiaâs first K-Pop idol, Isaac Voo draws deep inspiration from his roots, especially through music and dance, âAs a Sabahan, Iâve always appreciated the love we share for music and dance, which has played a huge role in my success as a K-POP idol. I hope to inspire others just as my community has inspired me.â
Francisca Luhong is part of Sarawakâs orang Ulu community, with her heritage being a source of strength and pride, âSometimes you donât realize how much heritage impacts your life. I never would have thought it would bring me to one of my biggest life milestones. Itâs a big part of our culture to dance, to celebrate. So, whenever my community celebrates my wins together with me, I feel an immense sense of pride for making my community proud.â
To hear more of their stories, head over to @CarlsbergMY on Instagram and watch the full videos.
Adding a touch of innovation, the campaign features two unique Instagram filtersâone for Sabah https://qr.page/g/jYVTtg9O4Z and one for Sarawak https://qr.page/g/34jdJSjn0ql. By using the filters to scan any Carlsberg Smooth Draught can, consumers can unlock an immersive AR experience that www.carlsbergmalaysia.com.my showcases iconic Bornean symbols such as the Hornbill and Orangutan, the traditional Longhouse, the classical Sape, as well as the rare Rafflesia and the magnificent Mount Kinabalu.
For a more enhanced AR experience, visit these bars in Sabah and Sarawak until the end of October to enjoy the unique AR features live in a vibrant setting!
Sabah
Kota Kinabalu: Moginum Restobar, Biru Biru Café & Bar
Tawau: Craft Brew
Sandakan: OT Bistro
Sarawak
Kuching: The Tipplers, Snack 19 Bistro
Bintulu: 4K Bar & Bistro
Miri: Octo Gastrobar
Visit https://carlsbergsabahsarawak.com to find out more about the campaign or âLikeâ and âFollowâ @CarlsbergMY on Facebook and Instagram for Carlsberg Smooth Draughtâs latest activities and giveaways.
At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, donât drive â #CELEBRATERESPONSIBLY.
KUALA LUMPUR, 14 October 2024 – Shopee Affiliates were a key success driver for brands as trusted livestreamers and content creators generated close to one million Shopee Videos during Shopee Malaysiaâs 10.10 Brands Festivalâa 34X increase compared to a typical day, driving overall sales growth for Shopee Mall brands on the platform. As a whole, new and existing Shopee Mall brands experienced a total of 8X growth uplift, and 6X increase in orders, when compared to an average day as Shopee Affiliates continues to help local brands grow through interactive content and personal shopping experience.
Top brands featured by Shopee Affiliates included SKINTIFIC, Glad2Glow, Panda Eyes, Dr. Cardin, and Masdora, based on order volume.
New brands on Shopee Mall participating in Shopee Malaysiaâs 10.10 Brands Festival for the first time saw their sales grow 36X when compared to an average day. These brands also saw their campaign day orders increase by 13X, fueled by increased Shopeeâs commitment to Lowest Price Guaranteed, exclusive promotions, and high visibility through Shopeeâs in-app features, such as Shopee Live and Shopee Video, and support from Shopee Affiliates.
âThis 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day. Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream. We are also thrilled to report that Shopee has helped Malaysians save more than RM70 million through enticing platform- and store-wide vouchers,â said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
Shopee also observed a growing consumer interest in womenâs fashion and beauty products, with Health & Beauty, Home & Living, and Groceries & Pets leading in spending this 10.10. Top product categories included skincare products, home improvement tools, and supplements, while top searches featured power banks, sandals, blouses, slippers, and mobile phone accessories.
Shopee’s 10.10 Brands Festival has once again highlighted its commitment to empowering brands and driving substantial sales growth. The event provided a dynamic platform for local and international brands to connect with consumers, showcase their products, and maximize their reach. Shopee is dedicated to fostering a vibrant e-commerce ecosystem in Malaysia, supporting brands in their growth journeys, and enhancing the overall shopping experience for consumers.
Thai Union has unveiled Sealect Tuna Topping in Thailand to expand the usage occasion for tuna. The tuna topping is low in calorie at 40-80kcal and be poured straight from the pouch, making it the perfect addition to any meal. Tuna Topping is available in chili fish sauce and vegetable broth. Tuna Topping is available now at 7-Eleven stores.
Ajinomoto Co., (Thailand) Ltd. has introduced a new campaign to engage the elderly community and promote their nutritional supplements. The campaign includes a community platform and three inspiring commercials.
To meet this growing need, Ajinomoto has launched a new campaign showcasing the skills and experiences of three inspiring elderly creators. These individuals demonstrate that life after retirement can be fulfilling and passionate.
Ajinomoto sees a significant opportunity in Thailand’s growing elderly population, focusing on promoting healthy aging and well-being. By 2042, Thailand’s elderly population aged 60 and above is set to reach 20-30% of total population, up from 19% at the moment. Among this group, approximately 4 million individuals are experiencing muscle and joint problems.
Ajinomoto launched its senior nutrition product AminoMOF in late 2023. AminoMOF is an innovative amino acid dietary supplement infused with collagen from Japan. Complete with a ‘leucine-enriched essential amino acid’ and eight other essential amino acids which the human body cannot naturally produce, AminoMOF effectively assists in the restoration of muscles and joints
Ajinomoto has also created a Facebook community called “Ajinomoto Amino House” to foster a sense of belonging and provide valuable resources for the elderly.
Loob Holding partners Eureka Restaurant & Café to open 5 outlets in first year
PETALING JAYA, 11 October 2024 â Loob Holding Sdn Bhd is collaborating with leading Dubai-based conglomerate Eureka Restaurant & CafĂ© to bring Tealive, the top Southeast Asian lifestyle tea brand, into the United Arab Emirates (UAE).
This marks its first foray into the lucrative Middle East market after having entered Africa and North America in the past two years.
Loob Holding founder and CEO Bryan Loo signed the Master Franchise Agreement in Dubai earlier this week with Eureka Restaurant & Café, represented by group founder, Abdulwahab Ilyas Galadari who is also a board member of the Ilyas & Mustafa Galadari (IMG) Group.
Both IMG Group and Eureka Restaurant & Cafe are diversified family-led conglomerates rooted in the broader Galadari family legacy, venturing into theme parks, Food & Beverage, technology, trading, commodities and investments.
With over 1,000 outlets in Southeast Asia, Mauritius, and Canada, the brand now looks to cater to the growing thirst for bubble tea and lifestyle beverages in the Middle East, starting with the UAE’s vibrant and diverse market.
“The UAE is an exciting market with a dynamic food and beverage landscape, and we are thrilled to introduce Tealive to this region,â Loo said.
âPartnering with Eureka is key to bringing our Tealive experience to the UAE, blending our innovative offerings with the local culture. We are confident this partnership will be the stepping stone to a successful Middle Eastern expansion.”
Galadari shared similar enthusiasm: “We are delighted to collaborate with Tealive to bring this globally popular brand to the UAE, which has a population of over 10.2 mil. Tealive’s unique tea offerings align perfectly with the UAE’s cosmopolitan lifestyle and diverse tastes. We see tremendous potential for growth, and together, we aim to establish Tealive as the go-to bubble tea brand in the region.”
The first phase of the expansion will focus on key cities, with the first flagship store scheduled to open in Dubai in early 2025 followed by four more within the first year of operations across major cities in UAE.
“Our partner Eureka Restaurant & CafĂ© is one of the leading players in the food and beverage space. We will leverage on their local expertise and network to develop the market further,â Loo said.
He added Tealive would continue its current regional strategy of starting small and scaling up fast with the right market conditions. âIn Eureka Restaurant & CafĂ©, we have a partner with the local knowledge and local expertise with immense international exposure and experience. Together, we are poised to rapidly expand and promote our unique lifestyle tea culture throughout UAE,â he said.
âOur partner is also involved in the largest theme park in UAE with about 20,000 visitors daily. Of course, weâll have our Tealive store there too,â Loo quipped.
Cornetto Hokkaido Milk is now available in Malaysia. This limited edition product is a milky and creamy delight topped with rainbow cereal crunch. Cornetto Hokkaido Milk is available exclusively at 7-Eleven.
Luen Heng F&B has been appointed as the official distributor of Wuliangye, a Chinese liquor brand, in Malaysia. Going global is a core strategy for Chinese spirit brands like Wuliangye to promote baijiu or Chinese distilled alcoholic beverage in the international stage.
The strong presence of the ethnic Chinese population, coupled with the increasing number of Chinese tourists and the growing overseas Chinese community, has made Southeast Asia, including Malaysia, popular markets for baijiu.
In another development, Wuliangye has recently expanded its reach into South Korea with the launch of its Wuliangye Highball. Wuliangye is known for its traditional baijiu products but we believe the new Wuliangye Highball can be an ideal product for the Malaysian market, offering a unique opportunity to increase brand awareness and consumer interest. As a premixed drink, it can also appeal to a younger demographic.
