Indofood Ice Cream‘s Choc Rocks brand has launched two new Korean-inspired ice cream flavors: Goguma Mochi and Mint Chocolate. The Goguma Mochi flavour is inspired by the popular Korean sweet potato (goguma), while the Mint Chocolate flavor offers a refreshing combination of mint and chocolate.
OAT DAILY, the non-dairy milk with zero cholesterol and low sugar from Indonesia, has recently introduced a new Purple Ube flavour to its convenient oat powder range. Purple Ube flavour joins the current flavour range of Double Oat, Belgian Chocolate and Java Coffee.
Ovaltine, a 90-year-old Thai favorite, launches its upgraded Malt Power formula, offering a richer taste and nutritional boost. The new packaging and “Brighten Your Life” campaign emphasise positive energy and family support.
Ovaltine has launched a heartwarming campaign featuring young model, Rinda. Despite facing societal challenges due to her unique qualities, Rinda’s positive outlook has been shaped by the encouraging words of her family. Her story serves as an inspiration to others, showcasing the transformative power of positivity.
Suzuki Gourmet Coffee has released the new Hokkaido Mocha in Singapore to celebrate the festive season. The new Hokkaido Mocha, which is made with Hokkaido milk, is smooth, creamy and bursting with rich coffee flavour. Get yours now at 7-Eleven.
Thai President Foods has collaborated with Netflix to introduce a limited-edition Mama Oriental Kitchen Spicy Korean Sauce with Squid Ink Flavoured Instant Noodle, timed with the highly anticipated release of Squid Game season 2. In line with the theme of Squid Game, this limited-edition instant noodle s infused with squid ink, giving it a unique black colour.
Tiger roars into the new year, inspiring consumers to celebrate their supporters through exciting promotions and activations.
KUALA LUMPUR, 16th December 2024 – This Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger is dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey. The campaign features energising on-ground activations, promotions, and exclusive collaborations.
Tiger’s mission this year is to remind everyone to cherish the bonds that have fuelled their progress. By celebrating those who have stood by them – their crew, their pack, their day ones – Tiger encourages consumers to share this festive period with those who inspire and uplift.
Brand Activation
Celebrate Your Fellow Tigers at ‘Tiger Town’
From 9th to 12th January 2025, ‘Tiger Town’ will come to life at Piazza, Pavilion Bukit Jalil – a vibrant space where bonds and success roar the loudest. In collaboration with popular Live Cafe Bar, Tǎng Píng, ‘Tiger Town’ will feature an exciting lineup of festive performances, games, and activities celebrating the people who contribute to every journey of progress.
Designed to bring people together in the spirit of celebration, this activation promises an unforgettable experience filled with giveaways, food, crafts, and live music including performances by popular artists 3P and Jeryl Lee. Consumers can book tables for groups of eight at RM 388 for a three-hour session where they will receive 20 bottles (325ml each) from Tiger’s portfolio of beers, a ‘Yee Sang’ set, 16 skewers and six bottles of water as they enjoy Tiger Town. For more information and to secure table bookings now, visit tigercny.tigerbeer.com or pre-register to attend the event here to receive a free bottle of Tiger Crystal.
“Chinese New Year is a time for us to roar together as we make courageous strides into the Year of the Snake. With an array of exciting promotions, activations, and giveaways designed to bring fellow Tigers closer together, we are eager to see how our consumers celebrate and energise their connections with the people closest to them. This year, we are thrilled to collaborate with Tǎng Píng to create a vibrant Tiger Town experience, where bonds and success are celebrated in the spirit of festivity,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
Promotions and Giveaways
Tiger is also bringing the festive cheer to selected coffee shops and food courts with enticing promotions from now until 15th February 2025. Patrons who purchase big bottles of Tiger, Tiger Crystal, or selected beers under HEINEKEN Malaysia’s portfolio of brands can check under their bottle caps to see if they are eligible for the redemption of the 10g 999.9 Tiger Gold Coin, a Tiger Automatic Card Dealer, or Tiger premium playing cards. When at participating bars and pubs, patrons stand to win the Tiger Mahjong Set and RM 88 TnG E-Wallet credit when spending RM 90 and above on participating brands.
At hypermarkets and supermarkets, consumers can look forward to exclusive giveaways such as the Bear Multicooker Hotpot and the La Gourmet Cast Iron Pot, while selected 99Speedmarts will offer collectible Thermoflasks. Shoppers at convenience stores, provisions, and mini markets who purchase cans of beers under HEINEKEN Malaysia’s portfolio of brands can scan the QR code and submit the receipt to participate in a contest to get their hands on the Samsung Galaxy Z Fold6 or RM 88 TnG E-Wallet credit.
For those who wish to enjoy their favourite brews at home this CNY, Drinkies offers the perfect solution. With the purchase of carton bundles on Drinkies, consumers will receive a Bear Hotpot and a La Gourmet Cast Iron Pot from now until 12th February 2025.
For more information on the activation and promotion mechanics, head to tigercny.tigerbeer.com and follow the brand’s Instagram and Facebook for more updates. All promotions are subject to T&Cs and available while stocks last. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
Partnership with Tottenham Hotspur deepens Tiger’s commitment to championing football passion and collective progress, aligning with its belief that progress is not a solo act
SINGAPORE, Dec. 17, 2024 /PRNewswire/ — Tiger® Beer continues to champion boldness and progress, proudly becoming the Official International Beer Partner of Tottenham Hotspur Football Club. This marks Tiger’s second partnership with a prominent English Premier League club, following its recent sponsorship announcement of Manchester United. Through these multi-year partnerships, the iconic Asian brewer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
“At Tiger® Beer, we believe that individual courage is rooted in collective support,” said Sean O’Donnell, Global Brand Director of Tiger® Beer. “Our partnerships with iconic clubs like Tottenham Hotspur, embody our belief that progress isn’t a solo act. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another.”
Tiger® Beer’s expanding football partnerships underscores its commitment to fuelling football passion in Asia and beyond. With over 195 million fans in Asia, Spurs are a natural ally in Tiger® Beer’s commitment to ignite football passion throughout the region.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football.”
Harnessing the insights from its recent survey of 2,000 football fans, where almost 3 in 4 view fan activities as crucial to unite supporters of their chosen club, Tiger® Beer is dedicated to delivering thrilling fan experiences for Spurs fans. These will include activations, opportunities to watch the team train and exclusive training and coaching experiences.
Together with Tiger® Beer, football fans around the globe can uncage their tigers and unite as one to celebrate their football passion. Fans are invited to join the journey as Tiger® Beer and its partners come together to create unforgettable, legendary experiences. Fans can follow @tigerbeer on Instagram for exclusive events, promotions, and opportunities to engage with their favourite clubs like never before.
City Square Mall, known for its family-friendly atmosphere and vibrant shopping experience, is welcoming an exciting lineup of new F&B restaurants at their newly-opened Level 4 Gastro Square — just in time for the festive season!
The vibrant 24,000 sq ft space offers a wide variety of culinary delights, from international flavors to beloved local favourites. With its lively atmosphere and diverse dining options, Gastro Square promises a memorable gastronomic experience that will satisfy all.
Delight in New F&B Concepts at Level 4 Gastro Square
As part of the mall’s ongoing renovation, a new atrium has been added on Levels 2, 3, and 4, creating even more room for exciting experiences. This upgrade has paved the way for an expanded dining scene, with Level 4 now home to a wide range of new restaurants. Additionally, Level 4 will also introduce a community space and performance area where families can gather.
Chickita
Chickita (#04-33/34), a popular flame-grilled chicken chain from Vietnam has arrived in Singapore and is opening its first store in City Square Mall. Known for its flavour-packed, consciously-sourced chicken, each bite is sure to tantalise your taste buds. There are also six unique sauces to choose from — Roasted Red Chilli, Hot Chilli Boss, Mango Citrus, Chilli Lime Nori, Lemongrass Lime Leaf Mixed Spices and Asian BBQ — to cater to both adults and kids.
Kok Sen Restaurant
For a casual dining experience with a focus on local flavours, head to Kok Sen Restaurant (#04-31/32) which serves traditional Tze Char-style dishes. A beloved F&B restaurant since 1970, it has been awarded the Michelin Bib Gourmand for eight consecutive years. Known for its dedication to traditional flavours, Kok Sen Restaurant has become a favourite among both locals and visitors. After 54 years of serving up memorable meals, the restaurant is excited to open its second outlet at City Square Mall.
Jack’s Place
Jack’s Place (#04-39/40), the beloved family-favourite known for its sizzling steaks, specialty meals, and delicious cakes, is now opening its latest outlet at City Square Mall. With a legacy dating back to 1966, Jack’s Place has remained a trusted name for quality food and memorable dining experiences. Today, the founder of Jack’s Place Mr Say Lip Hai still runs the kitchen, dishing up hearty meals in a cosy, welcoming atmosphere for families to enjoy.
Chef Vo Quoc Vietnamese Cuisines
Chef Vo Quoc Vietnamese Cuisines (#04-41) is bringing the vibrant flavours of Vietnam to City Square Mall, offering an authentic culinary experience that blends regional traditions with modern creativity. Known for its dedication to fresh, high-quality ingredients and expert techniques, the restaurant presents a menu of over 100 carefully crafted dishes, each capturing the rich essence of Vietnamese cuisine. From the simplicity of street food to the elegance of royal banquets, every dish is designed to evoke nostalgia while introducing bold, innovative flavours. This new dining destination promises to deliver a memorable experience that bridges tradition and modern culinary for all to enjoy.
Nong Geng Ji Hunan Home-Style Cuisine
Renowned as the leading brand of Hunan cuisine in China, Nong Geng Ji Hunan Home-Style Cuisine (#04-35/36) is now bringing its authentic and flavourful Hunan dishes to Singapore with its new outlet at City Square Mall. With over 100 locations worldwide, Nong Geng Ji is celebrated for its traditional Hunan cooking techniques and uses only the freshest native Hunan ingredients. Diners can look forward to a tantalising selection of signature dishes, including Stir-Fried Pork with Abalone and Chilli, Signature Grass Fish Fillet with Chilli, and more, all set to deliver an unforgettable taste of Hunan right in the heart of Singapore.
Whether you are in the mood for international flavours, comforting local dishes, or something new and exciting, Gastro Square at City Square Mall is the ultimate dining destination to enjoy great food, good company, and unforgettable memories.
Shopee Affiliates help drive 1 in 4 orders, empowering local businesses nationwide
KUALA LUMPUR, 16 December 2024 – Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. This remarkable growth reflects their dedication to meeting customers’ needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide.
Malaysians’ favourite local brands, such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes Official Store, and Popi Official Store, generated some of the highest orders from their livestream sessions. Shopee Affiliates further bolstered visibility for sellers, driving 1 in 4 orders for local businesses, including allblue5367, HYGR, and Panna Lab. They also posted over 1 million Shopee Videos, significantly boosting visibility for local sellers.
Malaysians enjoyed substantial savings during the campaign, with over RM400 million in savings achieved through Shopee’s Lowest Price Guaranteed. Additionally, over 51 million Shopee Coins were claimed on Shopee Live, highlighting consumer’s participation during the streams and the great value and shoppers could enjoy during the event.
The diverse product categories on the platform further reflect how Shopee successfully meets Malaysians’ needs and preferences. Health & Beauty (Skincare), Home & Living (Home Improvement), and Groceries & Pets (Household Supplies) emerged as the top categories during 12.12, underscoring the variety of products available to shoppers. Popular search terms included women’s sandals, powerbanks, baju kurung, iPhone cases, and women’s blouses, while the most purchased items ranged from Muslimah jerseys to makeup foundations, facial tissues, and ready-to-eat dendeng.
“As we celebrate Shopee’s 9th anniversary, the 12.12 campaign has been a meaningful way to close the year, reflecting our commitment to empowering local businesses and delivering great shopping experiences. This year’s success is a testament to the dedication of our sellers, the engagement of our affiliates, and the trust of our customers. We’re excited for our 10th year ahead, with even more exciting plans in the works. We truly appreciate the support of everyone involved and look forward to continuing this journey of growth and success together,” said Tan Ming Kit, Head of Marketing & Business Intelligence at Shopee Malaysia.
The 12.12 campaign highlighted Shopee’s role in supporting local businesses and connecting them with buyers across Malaysia. Beyond the Klang Valley, cities like Johor Bahru, Kinta, Seremban, Kuantan, and Kota Bharu were among top contributors by orders, reflecting Shopee’s commitment to reaching and serving Malaysians nationwide.
The EU-ASEAN Business Council launched its latest report, “Enhancing FMCG Competitiveness in ASEAN: Industry Challenges and Recommendations for the Food & Beverage Industry”. This report is the first publication by the Council covering the Fast-Moving Consumer Goods (FMCG) sector, providing a detailed analysis of the key issues impacting the food and beverage industry, and mapping out the varying nutritional standards across ASEAN member states.
Apart from highlighting the challenges on labelling, the paper pushes for the need to adopt a harmonised Front of Package Labelling (FoPL) and Back of Package Labelling (BoPL) system. Implementing digital solutions is also listed as a key strategy to address the implications of varying Graphic Health Warning Labels (GHWLs) on alcoholic beverages. Further, the report also discusses the application of taxes on Sugar-Sweetened Beverages (SSBs), stressing that SSB taxes have not proven to be successful in achieving its intended health goals. Rather, alternatives such as reformulation and resizing of food and beverage products are the more viable solutions to encourage ASEAN citizens to “consume healthy”.
To read more about the report, download the copy here.
On the launch of the report, Corine Tap, Asia President of FrieslandCampina commented, “I am delighted to see the EU-ASEAN Business Council’s pioneering report on the FMCG sector, a vital step in understanding the complexities within the food and beverage industry across the ASEAN region. The report’s insights into the diverse nutritional standards and industry challenges reflect the pressing need for increased dialogue and collaboration between policymakers and companies with a strong foundation in nutrition science. Despite rapid progress and rising affluence, many children in the region remain malnourished. To this end, FrieslandCampina takes a multistakeholder approach in addressing the Triple Burden of Malnutrition by providing access to nutrition to as many children as possible. This means supporting local governments in both policy and technical discussions, leveraging 150-years of dairy know-how in creating nutritious dairy products, and making them available at every corner store. We commend the Council for its leadership and look forward to engaging with stakeholders to implement the report’s findings.”
Danone’s Africa, Middle East and Asia President, Christian Stammkoetter said, “The launch of the FMCG paper is timely. With health as Danone’s North Star and the cornerstone of our impact, Danone has built a unique health-focused portfolio and are committed to pushing our impact even further. Over the years, our ambition is to lead and act on bringing health through food to as many people as possible, building on decades of research and scientific expertise in health C nutrition to help consumers and patients to maintain and support their health through nutritious food and sustainable healthier eating and drinking choices. Our action remains solid from offering tastier and healthier food and drinks, providing positive nutrition C hydration for healthier life, to Investing in nutrition and hydration science C research. At Danone, our health commitment which is built on the framework of the Health and Nutrition Pledge is clear through Danone Impact Journey”.
Chris Humphrey, Executive Chairman of the EU-ABC highlighted: “The FMCG sector is a vital contributor to economic development across ASEAN, supporting millions of jobs and driving substantial consumer expenditure. However, the sector also faces numerous challenges. Of significance is the disparities in standards across markets, and the issue on taxation on SSB. Additionally, the paper underscores the importance of exploring non-tax incentives and partnerships between industry stakeholders and policymakers to encourage healthier consumption patterns. It calls for a collaborative approach to implement education campaigns and support the reformulation of food and beverage products to achieve health objectives of ASEAN and enhance the competitiveness of the FMCG sector. Most critically, the key message of the report is focussed on empowering consumers, to provide them with the tools to make healthier choices, while supporting the efforts of the industry to innovate and reformulate products.”
About the EU-ASEAN Business Council
The EU-ASEAN Business Council (EU-ABC) is the primary voice for European business within the ASEAN region. Recognised by both the European Commission and the ASEAN Secretariat, and accredited under Annex 2 of the ASEAN Charter, the EU-ABC serves as an independent body committed to promoting European business interests and driving policy and regulatory changes that enhance trade and investment between Europe and ASEAN.
The EU-ABC is dedicated to advancing the interests of its members through strategic advocacy initiatives that cover various sectors and topics. Our mission is to influence policy and regulatory environments to foster a sustainable and competitive business landscape in the ASEAN region.
The EU-ABC’s membership consists of large European Multi-National Corporations and the nine European Chambers of Commerce from around Southeast Asia. The EU-ABC represents a diverse range of European industries cutting across almost every commercial sphere from car manufacturing through to financial services and including Fast Moving Consumer Goods and high-end electronics and communications. Our members all have a common interest in enhancing trade, commerce and investment between Europe and ASEAN.
The Executive Director of the EU-ASEAN Business Council is Mr Chris Humphrey, and its Chairman is Mr Jens Ruebbert. The Council is led by an elected Board consisting of corporate leaders representing a range of important industry sectors and representatives of the European Chambers of Commerce.
