Lipton Malaysia is on a mission to help Malaysians elevate their tea experience. Partnering with Volvic, they are urging consumers to discover the difference high-quality water can make. Lipton claims using Volvic water unlocks a richer, more flavourful cup of tea compared to standard water.
Volvic water is drawn from the heart of the Parc Naturel des Volcans d’Auvergne in central France. The pH neutral water is natural with a soft taste and has a light mineral composition.
While tea connoisseurs may prioritize high-quality water, especially for premium teas, and often opt for bottled mineral water, a good water filter machine offers a convenient and accessible solution for everyday tea lovers to potentially enhance their tea experience.
Malaysian bread manufacturer Mighty Bakery Sdn Bhd, selling its bread under the Mighty White brand, has unveiled its latest Curry Chicken Bun. The new savoury bun with extra fillings comes with an introductory price of RM 2.00.
Mighty White Curry Chicken Bun is a filling bread that is convenient to eat in place of a meal.
Van Houten Malaysia has made available its vegan series comprising Almond & Berries, Salted Caramel and Pink Himalayan Salt and Coconut and Almonds. The vegan series attract consumers who want a dairy-free chocolate option driven by ethical and health considerations.
Yeo Hiap Seng (Yeo’s) has introduced a new packaging for its yogurt drink in Malaysia to better communicate the product’s benefits. The front of the pack of Yeogurt yogurt drinks has cues that suggest digestive health, which is an improvement from the earlier design.
Yeogurt yogurt drink now has a new mixed berry flavour, the fifth flavour in the range.
In another development, Yeo’s has launched functional soy milk in Singapore and Cambodia, selling as Yeo’s Immuno Soymilk in Singapore and Yeo’s Immuni Soymilk in Cambodia.
In Cambodia, Yeo’s Soy Immuniti is made from 100% freshly extracted Canadian whole soybeans and is packed full of goodness thanks to the extra Vitamin B6 and zinc added to each can. Yeo’s Soy Immunito highlights calcium, B6 and zinc on front-of-pack in Singapore.
Yeo’s Immuno Soymilk has received Jakim’s halal certification in Malaysia, which means it will be launched in Malaysia soon.
Yeo’s is using the new functional soy milk to revitalise the soy milk category, which has seen better days.
From Left to Right: Amy Gan (Vice President of Marketing, Etika) and Ali Hassan (Mayor of KidZania KL)
Goodday Charge aims to cultivate good health and nutrition habits as an essential part of real life by leveraging on the realistic role-play experience KidZania offers to children
KUALA LUMPUR, 2 MAR 2024 – Today, Goodday Charge announced Malaysia’s 1st Smoothie Gym for Kids, located in KidZania, Kuala Lumpur. Believing that the healthy development of a child comes from a holistic approach, Goodday’s Smoothie Gym supports KidZania’s realistic role-play experience by introducing the element of fitness and nutrition as a rewarding part of a person’s day.
Teaming up with KidZania, this innovative smoothie gym allows children to pedal bicycles, powering the blender’s dynamo to create two delicious milk smoothies; Goodday Charge Chocolate Milk Smoothie OR Goodday Milk Strawberry Smoothie, infused with Goodday Charge’s delicious chocolate milk with energy, enriched with Vitamin B and other essential nutrients for sustained energy levels. In the context of real life, this would be someone
spending their salary on a gym membership, with a healthy smoothie as a reward after each workout.
Amy Gan (Vice President of Marketing, Etika)
On top of providing a window into the working life of an adult, Goodday Charge also hopes that this experience will teach children the value of investing time and money into habits that bring positive value to their lives.
Amy Gan, VP of Marketing at Etika Sdn Bhd, expressed the company’s philosophy and motivations in installing the smoothie gym. In a statement, Gan said, “Goodday’s Smoothie Gym is the first of its kind in Malaysia, which will help promote what we believe to be a good representation of a healthy adult life. Teaching children the value of work by earning KidZos, the benefits of exercise by pedalling to blend their smoothies, and then a reward at the end of the day which does not compromise on your health.”
“As parents, we want children to understand that a healthy lifestyle, including nutrition and exercise, is important. We make exercise more fun and rewarding with this Smoothie Gym. Goodday Charge is an excellent fitness partner, providing essential nutrition, particularly Vitamin B, for sustainable energy levels.”
Also taking place today was the handing over of the Key To The City by the Mayor of KidZania, Ali Hassan to Vice President of Marketing for Etika Sdn Bhd, Amy Gan officially welcoming Goodday Charge to the city as a Purpose Partner providing children with engaging activities and skill that can be used in real life.
Ali Hassan, Mayor of KidZania Kuala Lumpur said, “We commend Goodday Charge’s efforts today, which aligns with our core values. By establishing this gym, we hope to not only get the children pedalling to a better future, but also educate parents on the benefits of providing a wholesome and balanced development. Kidzania Kuala Lumpur welcomes all children to come and experience Goodday’s 1st Smoothie Gym themselves.”
“We want to thank Goodday Charge for becoming our Purpose Partner, joining an illustrious list of brands that have and still continue to make an impact in children’s lives. We look forward to more initiatives from them. Their creativity and passion for the healthy development of children is clear and reminds us at KidZania of why we do what we do.”
Ayam Brand Malaysia has launched four new local cooking pastes to make delicious local meals convenient even for novice cooks to prepare cook at home. The new cooking pastes Kurma Paste, Hot Chilli Creamy Coconut Paste, Spicy Tomato Paste, Fish Curry Paste. are free from MSG, flavour enhancers and preservatives.
The Malaysian market for cooking pastes is crowded with various brands, making it a challenging space for companies to succeed. However, Ayam Brand’s growing range of cooking pastes suggests that consumers appreciate the brand’s commitment to quality and deliciousness.
Ayam Brand’s launching of the new cooking pastes coincides with the upcoming Ramadan in March 2024.
Hausboom and fashion house Bulan Bintang have collaborated to launch a limited-edition packaging that rewards consumers during the fasting month of Ramadan and Raya. Lucky consumers can win ‘duit raya’ worth up to RM 5,000, Bulan Bintang vouchers and a golden ticket. Find out more at Hausboom.
ZUS Coffee has partnered with the local fashion house Bulan Bintang to launch two new one-litre drinks for the upcoming Ramadan. As part of the Ramadan-Raya ZUS Coffee, ‘Seribu Warna ZUS’ campaign, consumers can bring home ZUS Coffee’s popular drinks, Vietnamese Spanish Latte and Watermelon Berry Refresher. This one-litre drink is ideal for sharing with friends and family during the fasting month and Raya.
As a homegrown coffee brand, ZUS Coffee has been partnering with local Malaysian brands to drive home the message that local is also high in quality. Local brands have gained currency as consumers increasingly perceive local brands positively, thanks to improvements in quality and taste and geopolitical concerns..
CJ Foods Malaysia, the unit of South Korea’s CJ Foods, has made available its first Jakim halal-certified Korean Mandu in Malaysia: chicken, Korean spicy chicken, and beef bulgogi. The company has also unveiled two variations of Hoppang: japchae and Korean spicy chicken to suit the Malaysian palate. Hoppang (호빵) is a hot and steamy bun with vegetable or meat stuffing.
These products will be exclusively available at CU convenience stores in Kuala Lumpur before being sold in other mainstream retailers in the first half of 2024.
CJ Foods has the number one market share in mandu in South Korea the US and Vietnam.
Taisho Pharmaceutical (M) Sdn Bhd has released Malaysia’s latest carbonated energy drink, Livita Sparkling with Honey. This Livita Sparkling comes in a new modern slim can with the usual energy drink taste.
Livita Sparkling with Honey is sweetened with honey, stevia, sucralose and erythritol to keep the sugar level low at 4.8g/100ml. Each can (250ml) provides 111% of the daily value of niacin, 163% of vitamin B2 and 180% of vitamin B6.
The product’s name, Livita Sparkling, is prominent on the packaging due to the use of the white background, and the word honey in green appears rather artistic.
FamilyMart Malaysia has launched an interesting Vanilla Sofuto now made from genuine Madagascar vanilla beans. These days, a lot of vanilla flavoured food and...
Kuala Lumpur, 28 February 2018 – Festive seasons are a time for celebration, and during Chinese New Year, the nation’s favourite convenience store 7-Eleven...
