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Trash4Cash Spearheads the ‘Recycle Me!’ Campaign 2024 with AEON, Hiroyuki Industries and Coca-Cola Malaysia

KUALA LUMPUR, 12 DECEMBER 2024– Building on the success of last year’s ‘Recycle Me!’ Campaign, Trash4Cash Malaysia, together with its partners Coca-Cola Malaysia, AEON CO. (M) BHD. (AEON), and Hiroyuki Industries, proudly launches the 2024 edition of this community-driven recycling initiative. This ongoing effort reflects a shared commitment among key industry players to empower Malaysians to participate in recycling and contribute to a more sustainable future.

Campaign Overview

Running from 12 December 2024 to 12 December 2025, the campaign continues to promote easy and rewarding recycling while introducing key innovations to enhance the consumer experience. This year, Trash4Cash unveils a new and improved version of the ‘Recycle Me!’ bin, offering an upgraded user interface equipped with built-in WiFi and a sticker printer. These upgrades ensure a seamless recycling process for users and are part of Trash4Cash’s efforts to make recycling more accessible and engaging for the public.

Innovative Upgrades

  • New Bin Features: The bins now also feature a one-time registration system integrated with the Trash4Cash website, streamlining the experience for new users.
  • Mobile Integration: Consumers can continue using the Trash4Cash mobile application to submit proof of bottle deposits and receive rewards directly through the app.

“At Trash4Cash, our mission is to turn waste into value and make recycling an integral part of everyday life,” said Shafreez Redza bin Mhd Saiful Anuar, Chief Executive Officer, Trash4Cash Malaysia. “This year’s upgraded bins are a direct response to feedback and our continuous commitment to making recycling simpler, smarter, and more rewarding for everyone. Together with our partners, we aim to inspire communities to take ownership of waste management and build a cleaner Malaysia.”

The campaign, which operates across 15 AEON malls in Malaysia, underscores the vital role of collaboration in fostering environmental action. By strategically placing the upgraded ‘Recycle Me!’ bins in these malls, the campaign ensures that more Malaysians have the opportunity to contribute to sustainability efforts, providing convenient and accessible locations for consumers to participate in the recycling initiative.

Dr. Kasuma Satria bin Mat Jadi, Chief Human Resources & Sustainability Officer, AEON, commented, “Our ongoing partnership with Trash4Cash and other collaborators reinforces AEON Malaysia’s dedication to supporting sustainability efforts in our communities. This campaign makes it easier for Malaysians to be part of the recycling movement and to realize the positive impact of collective action.”

Highlighting the importance of creating value from recycled materials, Nakata Hiroyuki, Founder & Managing Director, Hiroyuki Industries, added, “Plastic isn’t waste – it’s a resource that holds immense potential when recycled properly. Through this campaign, we hope to inspire more people to see the value in recycling and make it a regular practice. We are proud to be a key partner in processing the plastic collected through this initiative and contributing to both the community and the environment. Together with our partners, we are helping to close the loop on plastic waste and create a sustainable future.”

The following AEON Malls are participating in the ‘Recycle Me!’ Campaign 2024:

Kuala Lumpur AEON Taman Maluri
AEON Alpha Angle
AEON Ampang Utara 2
AEON Metro Prima
Selangor AEON Bukit Tinggi
AEON Bandar Baru Klang
AEON Taman Equine
AEON Rawang
AEON Shah Alam
Negeri Sembilan AEON Seremban 2
AEON Nilai
Melaka AEON Bandaraya Melaka
Johor AEON Permas Jaya
AEON Tebrau City
AEON Bukit Indah

Paris Baguette Arrives in Penang with 13th Bakery Café Opening and an Exciting New Loyalty Program

(L-R) Mr. Moon TaeHwan, Franchise Director of Paris Baguette Southeast Asia, Dato’ Sydney Quays, Group Chief Executive Officer of Berjaya Food Berhad, YAB Tuan Chow Kon Yeow, Chief Minister of Penang, Ms Hana Lee, Chief Executive Office of Paris Baguette Southeast Asia, Ms Suanne Chuah, General Manger of Berjaya Paris Baguette

GEORGE TOWN, PENANG (12 December 2024) – Paris Baguette, the renowned global bakery café chain known for its French-Korean-inspired delicacies is thrilled to announce the grand opening of its first store in Penang at Gurney Plaza Mall. This milestone marks the brand’s northern expansion, bringing its signature premium baked goods and café experience to the vibrant Penang community.

Ms Suanne Chuah, General Manager Of Berjaya Paris Baguette

The grand opening ceremony was graced by the presence of YAB Tuan Chow Kon Yeow, Chief Minister of Penang, alongside distinguished guests including Group Chief Executive Officer of Berjaya Food Berhad- Dato’ Sydney Quays, Chief Executive Officer of Paris Baguette Southeast Asia- Ms. Hana Lee, Franchise Director of Paris Baguette Southeast Asia- Mr. Moon TaeHwan, and General Manager of Berjaya Paris Baguette- Ms. Suanne Chuah.

“We are honoured to expand Paris Baguette’s presence to Penang, a state renowned for its cultural vibrancy and appreciation for quality food,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “The launch of our 13th bakery café represents an important step in our Group’s growth strategy, reinforcing our commitment to bringing premium offerings and exceptional dining experiences to communities across Malaysia and the world.” added Dato’ Sydney.

The event also saw the launch of PB Rewards, an exciting new loyalty program that turns every visit into a rewarding experience. PB Rewards Members can earn points for every RM1 spent, redeemable for exclusive treats, great savings, and complimentary products. Depending on the tiers, members get to enjoy perks like birthday rewards, milestone gifts, and even double points days! New members get a RM10 welcome voucher, and with just 100 points, customers can claim a complimentary product. PB Rewards also unlocks members-only privileges, early access to menu items, and invites to special events. 

“I am thrilled that Penangites will now have the opportunity to enjoy the same delightful experience.” said YAB Tuan Chow Kon Yeow, Chief Minister of Penang. “With Paris Baguette and Berjaya Food Berhad’s unwavering dedication to excellence and craftsmanship, I have no doubt that this store will quickly become a cherished destination for Penangites and visitors alike.

Signature Fresh Yogurt Cream Cake

Stepping into the spacious 2,871-square-foot bakery café, customers will be greeted with an enticing selection of the finest creations at the dedicated ‘Bread Island’. Complementing this is a charming alfresco area that seamlessly integrates open-air relaxation with a warm, inviting interior, offering the perfect atmosphere. Renowned for its craftsmanship, the menu features indulgent delights such as the signature Mushroom Soup in a Bread Bowl, Paris Baguette’s patented Natural Yeast Bread, and the light and spongy Yogurt Cream Cake. Adding to the experience are the fan-favorite Korean Milk Bread, the ever-popular Royal Pudding, and a variety of artisanal pastas, gourmet sandwiches, and a heartwarming brunch menu designed to suit every occasion. 

Natural Yeast Bread

For more information, visit the Paris Baguette website at https://parisbaguette.com.my, sign up for PB Rewards at https://rewards.parisbaguette.com.my, and follow their latest updates on Facebook @my.parisbaguette.

Salmon Cream Cheese Croissant Sandwich

Two new mouthwatering cream rolls from Mighty White

Mighty White introduces two new mouthwatering cream rolls: Peanut Butter and Mango Lychee. The Peanut Butter Cream Roll offers a rich and creamy peanut butter filling. The Mango Lychee Cream Roll offers a refreshing blend of sweet mango and tangy lychee flavors, providing a burst of fruity goodness in every bite. The mango lychee combination adds to the brand’s current popular lychee and strawberry combination.

Massimo Bread limited edition Divino Prawn Sambal is spicy treat

Massimo Bread has unveiled Divino Prawn Sambal as a spicy, savoury bun enveloped in soft and fluffy bread. As a limited edition product, Divino Prawn Sambal is the ideal choice for a spicy snack or a quick meal.

Tao Kae Noi, 7-Eleven and zbing z offer an immersive Roblox experience, new flavours

Thai seaweed snack brand Tao Kae Noi has partnered with 7-Eleven and zbing z, a popular Roblox content creator, to launch a groundbreaking in-game campaign. The Tao Kae Noi World x 7-Eleven: Adventure in the Seaweed World with zbing z. will run from December 2024 to May 2025 where players can earn in-game codes to redeem physical products at 7-Eleven stores or vice versa.

The game features a specially designed Roblox map that recreates Tao Kae Noi’s seaweed factory and 7-Eleven stores. The Roblox map offers a variety of missions and challenges, including:

  • Embark on an underwater adventure and become the ultimate seaweed tycoon
  • Dive into the depths of the ocean to harvest the freshest seaweed
  • Cultivate your own seaweed farm
  • Build a thriving seaweed factory to produce the most delicious seaweed snack products

The popular Roblox content creator has designed exclusive in-game items and will make in-game appearances.

Brands including Tao Kae Noi and Lay’s Max are leveraging the popularity of gaming YouTubers to connect with younger audiences and create immersive gaming experiences.

In another development, Tao Kae Noi has released fried seaweed in two delicious flavours: Chicken Deluxe Pizza packed with bold pizza flavours and Black Truffle, which offers a luxurious and indulgent treat.

Joyday goes premium with Joyday Premice

Joyday is going premium with Joyday Premice, a new creamy vanilla ice cream, swirled with delicious caramel sauce and coated in rich Belgian chocolate. This ice cream is also topped with crunchy almonds and cashews, making it perfect for your self-reward moment.

Joyday is offering a special experience to consumers to to indulge in the premium delights of Joyday Premice at Alfa Tower, Tangerang in Indonesia from 11-13 December 2024.

WITH A STRIKING NEW LOOK, TIGER® UNVEILS ‘HUAT IN THE HEARTLANDS’ CONTEST OFFERING $880,880 WORTH OF CASH PRIZES

Tiger® marks new era with its biggest cash giveaway, offering three grand prizes of $88,888 and ten prizes of $8,888, with the purchase Tiger® or Tiger Crystal quart bottles at select coffee shops, hawker centres and Chinese restaurants.

SINGAPORENov. 29, 2024 /PRNewswire/ — Tiger Beer marks an exciting new chapter with its refreshed look, reflecting progress and innovation while staying true to its roots and embracing the future.

Born on the streets of Singapore, Tiger® has deep roots in the community. To usher in this new era, the brand is rolling out the ‘Huat in the Heartlands’ contest, highlighting its rich heritage and bringing festive cheer to the neighbourhoods. This is a nod to Tiger’s role as a local icon and a celebration of the connections in familiar places—coffee shops and hawker centres—that are an integral part of Singapore’s culture.

Starting 25 November 2024, look out for $880,880 worth of hidden cash prizes under the caps of Tiger® and Tiger Crystal quart bottles—your chance to win is just a drink away.

Celebrating A New Era of Tiger Beer

In 1965, Tiger® marked Singapore’s independence by launching the nation’s first canned beer. Today, its vibrant new visual identity paves the way for a bold future while serving as a reminder that nearly a century on, there is still something fresh brewing at Tiger®.

“This brand evolution reflects our efforts to better connect with Singaporeans in more meaningful ways, while strengthening Tiger’s position as a beloved fearless icon of our local culture,” said Gerald Yeo, Marketing Director, Asia Pacific Breweries Singapore. “With the Huat in the Heartlands contest, we look forward to celebrating the spirit of progress driven by the collective strength and courage that binds Singaporeans together, one neighbourhood at a time.”

Join in Tiger Beer’s Huat in the Heartlands

Tiger® is offering its biggest prizes ever—three grand prizes of $88,888 and ten prizes of $8,888—hidden under the caps of Tiger® and Tiger Crystal quart bottles at select coffee shops, hawker centres, and Chinese restaurants. This is your chance to discover what’s been brewing in the heartlands—an exciting contest brings Singaporeans together in the places they feel most at home, with the added excitement of discovery and the joy of shared moments with friends and family.

That’s not all! Once the grand prizes of $88,888 and ten prizes of $8,888 are uncovered, Tiger® will throw a lively community celebration at the winning outlet, and everyone is invited to join in the fun. More details will be shared once the prizes have been found.

More chances to Huat with Tiger® this Lunar New Year

Keeping the festivities going into the new year with even more chances to ‘huat’ this Lunar New Year. Tiger® is bringing excitement to the heartlands with a series of high-energy roadshows.

From 27 December till 25 January, these neighbourhood roadshows will bring festive cheer through a range of interactive activities. Join the Lucky Plinko game and win up to $50,000 worth of prizes, amongst other surprises, with every 2 Tiger or Tiger Crystal quart bottles purchased. Plus, get an extra taste of star power, featuring local celebrities like popular Getai artiste Lee Pei Fen and acclaimed Singaporean comedian and host Patricia Mok, who will be fronting the celebrations and bringing their own energy to selected roadshows!

The series reinforces Tiger’s commitment to creating refreshing experiences for Singapore while celebrating the unique charm of local neighbourhoods and the shared pride of our communities.

Please refer to the appendix for where you can experience the fun and be part of the celebration in your neighborhood.

Follow us on @tigerbeersg for the latest updates, and to find out where the next big celebration is happening. From now till early February, Tiger Beer will be bringing even more chances to win, plus other activities and surprises.

To learn more about Tiger Beer’s bold new chapter and how you can be part of this exciting journey, visit https://www.drinkies.sg/brands/tigercny25.

Nestlé Highlights its Sustainable Model for Dairy Farming, Driving 
“Regenerative Agriculture” to Restore the Environment, Enhance Farmers’ Livelihoods, and Offer High-quality Products for Thai Consumers

Image from Nestle (Thai)

Nestlé (Thai) Ltd. recently showcased its sustainable model for dairy farming based on Regenerative Agriculture practices to help protect the environment and reduce the impact of global warming. Following this sustainable model will help increase farmers’ incomes by improving the quantity and quality of the milk they produce, while meeting consumer demands by using high-quality raw materials from sustainable sources to produce tasty and nutritious products for Thai consumers.

Thailand currently produces around 2,800 to 3,000 tons of raw milk per day. While the market for total liquid milk products has grown by 7% over the past year, raw milk production is declining due to the rising cost of animal feed, the impact of global warming, and a decreasing number of dairy farmers. Due to a lack of systematic farm management, the dairy industry is also a major source of methane gas emissions. As a leading global food and beverage company, Nestlé recognizes these challenges, which is why it partners with dairy farmers to promote sustainable farming practices through Regenerative Agriculture. This approach to managing dairy farms helps them become more efficient while improving the quality and quantity of raw milk, reducing costs for farmers and protecting the environment.

Ms. Salinla Seehaphan, Corporate Affairs Director, Nestlé (Thai) Ltd., said, “Raw milk is an essential ingredient for Nestlé to produce well-known products under popular brands such as MILO, BEAR Brand, and NESCAFÉ. This is why we prioritize high-quality raw milk from sustainable sourcing that minimizes environmental impacts. Nestlé has implemented a project to reduce greenhouse gas emissions on dairy farms, an important part of the company’s ambition of achieving Net Zero by 2050. We are proud that 100% of our raw milk meets sustainable sourcing standards. Nestlé will continue to pass on goodness to consumers, ensuring we deliver the highest-quality products while protecting the environment and improving the quality of life for Thai dairy farmers.”

Sustainable model for dairy farming
The dairy industry generates methane emissions that can potentially impact global warming 26 times more than carbon dioxide (CO2) does. To address this, Nestlé has been working with Thai dairy farmers for more than 40 years to transform the industry by promoting Regenerative Agriculture practices. These practices include protecting and restoring soil fertility to enhance biodiversity and water resources that ensures a steady source of cattle feed; replacing chemical fertilizers with dried cow manure as organic fertilizer to reduce environmental impacts; using solar energy as a renewable energy source; and restoring the environment in plantation plots to replenish natural resources.

Mr. Sirawat Pintadis, Agricultural Services Manager, Nestlé (Thai) Ltd., who worked onsite and closely with farmers, revealed that Nestlé was the first to introduce Regenerative Agriculture practices to dairy farms. Regenerative Agriculture focuses on three key areas for comprehensive dairy farm management: 1. Developing effective feed and nutrition management, 2. Efficient farm waste management, and 3. Supporting the use of renewable energy.

Said: “We advise farmers to plant various types of beans and plants in forage grass plots for cows to supplement their diet with protein nutrients. This increases average output to 13.5 kg. of raw milk per cow per day, which is higher than the national average of 11.7 kg. per cow per day. It also improves the nutritional value of raw milk, as protein levels have increased from 2.94% in 2023 to 3.02% today. A protein level in milk above 3% reflects a cow’s healthy condition, which can boost the nutritional benefits for consumers. In addition, planting multi-crops enhances biodiversity for the grassland while protecting and restoring the soil and overall farm environment.”

Nestlé also encourages farmers to manage cattle manure efficiently by drying it. Once dried, it can be used as an organic fertilizer to increase soil fertility for forage grass plots. Some of the manure can be sold, generating another source of income. Transforming waste from “manure to money” can add 40,000 baht to a dairy farmer’s annual income. Nestlé also supports installing biogas wells for composting cattle manure, using the resulting methane gas as a source of household energy. This approach efficiently manages farm waste while significantly reducing carbon emissions from animal manure. Drying the manure prevents fermentation and reduces methane production, contributing to a more sustainable farming system.

“Some dairy farms still face energy infrastructure challenges, such as being inaccessible or having an unstable electricity supply. To address this, Nestlé encourages farmers to install solar panels to pump groundwater into their pastures, ensuring reliable year-round access to water sources. This has helped many farmers reduce energy costs while providing electricity for household use. All of these Regenerative Agriculture practices in dairy farming helped reduce carbon emissions by approximately 2,000 tons in 2022 when compared to 2018,” added Sirawat.

Mr. Worawat Viangkaew, a representative of dairy farmers in Phimai District, Nakhon Ratchasima province, highlighted the key challenges in dairy farming. They include limited access to electricity, declining milk yields from cows, reduced quality of raw milk, and the rising cost of concentrated feed. These issues have contributed to a decrease in the number of dairy farmers.

“I started my dairy farm in 2018 and joined Nestlé’s program in 2021 as a member of Phimai Dairy Cooperative Limited. Nestlé’s agronomists visited our farms, discussed the problems we face, then helped find ways to increase yields by introducing Regenerative Agriculture practices. Under this program, we initiated a pilot dairy farm with multi-species plots of Ruzi grass mixed with legumes. We also built biogas systems, began drying cow manure, and installed solar panels as the electricity grid has not yet reached the area. The pilot farm now operates entirely on solar power, uses groundwater to maintain grass plots year-round, and generates additional income by selling dried cow manure,” he said.

By adopting Regenerative Agriculture practices, farmers have enhanced their knowledge about livestock farming and now supply raw milk to Nestlé fully certified under GAP (Good Agricultural Practices) standards set by the Department of Livestock Development. To date, Nestlé has educated over 160 farmers from three cooperatives on Regenerative Agriculture techniques and inspired more than 40 dairy farmers to adopt these practices. To support these farmers, Nestlé ensures a reliable market by purchasing raw milk from them through Dairy Cooperatives Limited at a fair price in line with established purchasing standards.

Leading Thai dairy farms towards the Net Zero goal
Nestlé remains committed to driving its “Good for You, Good for the Planet” strategy while promoting Regenerative Agriculture practices focused on protecting, renewing, and restoring the environment, as outlined in its sustainability roadmap for Net Zero 2050. The company will continue developing and delivering high-quality and tasty products to Thai consumers under brands including MILO, BEAR Brand, and NESCAFÉ, all made using raw milk sourced from sustainable farming.

Purra targets pet lovers through a collaboration with French illustrator Agathe Singer

Purra, the popular Thai mineral water brand by Boon Rawd Trading Co., Ltd., continues to solidify its position as a fashion and lifestyle brand with the recent launch of its new limited edition collection. The latest collaboration features the work of renowned French illustrator Agathe Singer.

The new BFF Collection features six unique designs by Agathe Singer, depicting the special bond between humans and their beloved pets. The illustrations showcase three dog breeds (Corgi, Italian Greyhound, and Dachshund) and three cat breeds (Ragdoll, Scottish Fold, and American Shorthair).

Brands are leveraging pet marketing to connect with pet parents, as pet ownership is increasing and is linked to global demographic changes. We have seen a recent marketing campaign in China where the dairy giant Mengniu partnered with the Beijing Aita Animal Protection Foundation (北京爱它动物保护公益基金会) to launch a cat-themed milk product. The packaging features cat paw prints, and a portion of the proceeds is donated to the foundation to help stray cats find new homes.

 

Sunsweet to use Tetra Recart for sweet corn products

Image from positioningmag.com

Tetra Pak and Sunsweet have partnered to use Tetra Recart packaging for Sunsweet‘s sweet corn products. By utilizing Tetra Recart, a recyclable packaging solution made from renewable materials, the two companies demonstrate their commitment to eco-friendly practices.

The two companies have signed an agreement for a production and packaging line for Tetra Recart aseptic packaging at Sunsweet’s facility in San Pa Tong district, Chiang Mai, Thailand. This will be used to package Sunsweet’s sweet corn products.

Sunsweet’s sweet corn products packaged in Tetra Recart will be available in European, American, Japanese, and other international markets starting in the fourth quarter of 2025.

Tetra Pak is promoting the use of Tetra Recart, which is a modern, sustainable food carton package for canned food. The users in Asia include Del Monte Asia with its soup products and congee from the Royal Chitralada Projects.

 

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