New coconut series launched to mark 50 million cups of Bang Bang sold

KUALA LUMPUR, 20 September 2024 – Tealive, the top regional lifestyle tea brand, today officially launched its first heritage outlet at Medan Pasar here to begin “brewing positivity” from a renovated shophouse, just a stone’s throw away from the confluence of rivers where Kuala Lumpur began.

The launch witnessed a unique fusion of heritage and innovation as Tealive also introduced its new Bang Bang Coconut series to celebrate the success of its famed Bang Bang range with 50 million cups sold to date.

This outlet features a unique European-style brunch concept, paying homage to the area’s rich history that is sure to take many customers down memory lane to colonial times. Medan Pasar which means Market Square in Bahasa Malaysia is part of the city’s iconic heritage enclave just across the river from Masjid Jamek, often referred to as the point where Kuala Lumpur was founded.

Bryan Loo, founder and CEO of Loob Holding Sdn Bhd said this double occasion marked an exciting chapter in Tealive’s journey as it continues to captivate taste buds across Malaysia and beyond, all while “brewing positivity” for its customers, reiterating the brand’s tagline.

“We are grateful to our loyal customers for enabling us to achieve this incredible 50-millionth cup milestone. To celebrate this, we introduce a flavour that truly resonates with Malaysians – coconut, a taste loved by people across the world and one that perfectly complements our Bang Bang series.”

The Bang Bang Coconut series takes Tealive’s iconic Bang Bang Milk Tea, Fresh Milk, and Chocolate to the next level with a refreshing twist. Infused with tropical coconut, the drink also features Tealive’s beloved brown sugar pearls, which add a warm and satisfying texture.

This drink is a celebration of flavours that have come to define Tealive’s growing presence as Southeast Asia’s leading lifestyle tea brand.

In addition to Bang Bang Coconut, Tealive is also introducing two more new coconut-based drinks to its menu – Coconut Smoothie and Coconut Velvet Latte. Both beverages offer a cool, indulgent escape perfect for a sunny day, adding to the rich array of choices Tealive is known for.

“These drinks are designed for everyone. Whether you’re looking for a rich and creamy smoothie or a unique twist on your favourite latte, the Bang Bang Coconut series has something for everyone,” Loo explained.

“The new lineup reflects our ongoing mission to innovate and deliver the best beverage experiences to our customers, while keeping them excited and engaged with fresh, unique flavours. It’s all part of our Brewing Positivity campaign, which is to pump our loyal fans up further with new tastes and frontiers as we look to create and stir up a positive atmosphere and mindset in everything we do.

“We are a brand Born in Malaysia, Raised for the World, and we want to spread our liquid positivity through every cup we serve,” Loo added.

This century-old shop right across the enclave’s landmark Clock Tower erected in 1937 to commemorate the coronation of King George VI, has been transformed into Tealive’s first dedicated heritage outlet.

The European-style brunch concept enhances the venue’s ambience, making it a great spot for customers to enjoy their favourite drinks while appreciating the historic location where KL began centuries ago.

“Our heritage outlet is a tribute to that nostalgic spirit, blending the past with the present, and offering a space for everyone to enjoy,” Loo quipped.

Tealive’s commitment to crafting world-class beverages and delivering memorable experiences continues with the introduction of these coconut-based drinks.

The Bang Bang Coconut series, available for a limited time only, will include:

• Bang Bang Coconut with Brown Sugar Warm Pearls – The signature drink combining tropical coconut with Tealive’s Bang Bang brown sugar warm pearls, a perfect fusion of refreshing and indulgent.
• Coconut Smoothie with Black Diamond – A cool, icy blend with rich coconut flavour, enhanced with chewy Black Diamond jelly. Perfect for hot days.
• Coconut Velvet Latte – A smooth and creamy latte with rich, tropical notes of coconut that elevate the classic coffee experience.

Customers can enjoy these new drinks starting at just RM9.90 to RM12.90, making them an accessible treat for all.

For customers who visit Tealive Plus outlets, they’ll find the Coconut Smoothie comes with Aloe Vera topping instead of Black Diamond jelly.

“We are thrilled to be launching these drinks in such a special setting. We want our customers to not only enjoy their beverages but also feel connected to the heritage that surrounds them,” Loo said.