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eslite spectrum Kuala Lumpur, Melinda Looi Concept Store, and Cancer Research Malaysia unite to support Breast Cancer Awareness Month

By
Tan Heng Hong
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  • eslite Members Point Donation to Charity;
  • Exclusive T-shirt collection by Dissyco;
  • Various initiatives to raise public’s awareness about Breast Cancer: 7th-8th Oct inspiring talks and workshops; 15th Oct free breast check-up for public; 20th – 22nd Oct Wear it Pink Day.

Turning the page of October, eslite spectrum Kuala Lumpur proudly announces its inaugural Empowering Pink campaign: Turning Page for a Rosy Tomorrow. Taking place from 6th Oct 2023 (Fri) – 31st Oct 2023 (Tues), this 26-day event marks a dedicated effort to raise awareness during Breast Cancer Awareness Month. eslite spectrum Kuala Lumpur is collaborating with Melinda Looi Concept Store (MLCS), Cancer Research Malaysia (CRMY), and the Breast Cancer Welfare Association Malaysia (BCWA) to host a series of impactful activities at eslite spectrum Kuala Lumpur.

The Empowering Pink campaign aims to empower breast cancer awareness and contribute to the cause by raising funds for Cancer Research Malaysia (CRMY). To achieve this, eslite spectrum Kuala Lumpur is encouraging participation in Melinda Looi Concept Store’s MELpowering Pink events, including charity workshops and sharing sessions by survivors and caregivers on 7th Oct 2023 (Sat) and 8th Oct 2023 (Sun).  Interesting workshops will be hosted such as painting XIXILI lingerie with Nini Marini (Malaysian artist), creating food art with Chef Nathalie from Nathalie Gourmet Studio, making pink ribbon brooch with Melinda Looi, learning about collage art with local artist Anisa Abdullah and many more. A portion of the proceeds from these workshops will be donated to support CRMY’s vital research initiatives. On top of this, there will be an in-depth discussion segment, moderated by seasoned host Asha Gill, featuring Cancer Research Malaysia’s Founding Chief Executive Dr. Teo Soo-Hwang and Lead Clinician Professor Yip Cheng Har, as they delve into why breast cancer is becoming increasingly prevalent among Asian populations.

Another effort will be contributed by Breast Cancer Welfare Association Malaysia (BCWA) on the 15th October (Sun) to support the National Metastatic Breast Cancer Awareness Day on 13th October. BCWA will be setting up an inflatable tent for Clinical Breast Examination at eslite spectrum Kuala Lumpur from 12 pm – 5 pm to help the public in early detection and raise awareness of breast health. This initiative is free for public.

In a bid to delve deeper into the prevention and knowledge of breast cancer, eslite spectrum Kuala Lumpur has also worked with Cancer Research Malaysia (CRMY) to create a small exhibition to showcase the in-depth general information of research reports. CRMY is an independent, non-profit organization dedicated to advancing the fight against cancer. Their research focuses on niche cancers frequently found in the Asian population. CRMY is determined to break the stranglehold of cancer on people’s lives, striving for innovative prevention and cure methods.

Additionally, eslite spectrum Kuala Lumpur has thoughtfully curated a series of ‘Empowering Pink’ promotions, including a gashapon game called “Blooming Chance” where customers have the chance to win eslite’s Empowering Pink Health Check Journal —a valuable tool promoting well-being and the prevention of breast cancer. In collaboration with local fashion brand, Dissyco, a special pink October T-shirt has been designed and will be gifted to customers who spend RM500 or more in-store. Moreover, customers can make a meaningful contribution to charity by purchasing the special pink merchandise from Uncle Jeff Drinks, Little Eden Succulents, Twenty’s Handy, and Claire Organics. A portion of the proceeds will be donated to Cancer Research Malaysia. But that’s not all—customers can also receive RM10 shopping vouchers by sharing their pink purchases on social media. Finally, eslite members can show support for great cause by donating their member points via the eslite MY app. All donations will proceed to support Cancer Research Malaysia, with donors receiving a thank-you letter as a token of appreciation.

eslite spectrum Kuala Lumpur is encouraging the public to support the official Breast Cancer Awareness Day on 20th Oct 2023, by joining the weekend of ‘Wear it Pink Day’ from 20th Oct 2023 (Fri) – 22nd Oct 2023 (Sun) to receive special gifts with a minimum spend of RM100 and enjoy double eslite member points on 20th Oct 2023 (Fri).

Dissyco, one of the esteemed partners in eslite spectrum KL will be introducing an exclusive Special Edition PINK T-shirt as part of the storewide Gift-With-Purchase (GWP) promotion – Spend RM500 & above to receive this Dissyco Special Edition Pink T-shirt. Limited pieces available, first-come-first-serve.

Customers get to win eslite’s Empowering Pink Health Check Journal where customers get to do self-reflection, track habits, and set goals for a healthy lifestyle.

Brewer’s #CELEBRATERESPONSIBLY Goes Bar Hopping in KL’s 50 Trendiest Hotspots!

By
Tan Heng Hong
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Carlsberg Malaysia's #CELEBRATERESPONSIBLY Goes Bar Hopping in KL’s 50 Trendiest Hotspots!

Enjoy happy hour with peace of mind this Global Beer Responsible Day as Carlsberg Malaysia’s employee ambassadors ramps up action.

SHAH ALAM, 3 October 2023 – Celebrating Global Beer Responsible Day this year, Carlsberg Malaysia partnered with BuddyDriver by TREVO to offer discounted rides for consumers, making bar hopping safer at 50 bars and pubs in Kuala Lumpur. Thirty-three employees supported the campaign by volunteering to be a #CELEBRATERESPONSIBLY employee ambassador, spreading the importance of responsible consumption and advocating against drink-driving.

In line with the brewer’s commitment to delivering on its ZERO Irresponsible Drinking programme, Carlsberg Malaysia has rolled out its #CELEBRATERESPONSIBLY campaign for the eighth consecutive year. The campaign aims to raise awareness amongst consumers on the permitted national blood alcohol content (BAC) limit of 0.05% and to provide convenient alternatives for consumers to get home after drinking, empowering them to make responsible choices while enjoying their favourite brew.

Over the course of four Fridays – on 22 September, 6 October, 13 October, and 20 October 2023, from 8.00pm to 11.00pm, at KL’s drinking hotspots including Changkat, Cheras, Solaris, Mont Kiara, Publika, Plaza Arakadia, Sri Petaling, Hartamas, and Old Klang Road, consumers are encouraged to look out for the #CELEBRATERESPONSIBLY employee ambassadors along with their BuddyDriver partners. By using the promotional code CELEBRATERESPONSIBLY, first-time users can claim a one-hour free BuddyDriver ride, with up to RM53 off, or they can use the code CELEBRATERESPONSIBLY10 for a 10% discount on subsequent rides, capped at RM30.

Pearl Lai, Carlsberg Malaysia’s Corporate Affairs – Sustainability Director

Carlsberg Malaysia’s Corporate Affairs & Sustainability Director Pearl Lai, said, “Consumers have the power to create change around drinking and driving by embracing responsible habits of opting for ehailing or chauffeur-on-call services. Through our #CELEBRATERESPONSIBLY campaign, we provided consumers with an avenue to measure their BAC levels and share the knowledge on one’s alcohol tolerance.”

“This year, we ramped up our efforts to collaborate with 50 entertainment outlets aiming to reach out to some 800 consumers over four weeks of activations. Consumers will be able to make informed choices on their preferred ways to travel home if their BAC level exceeds 0.05% and to make conscious efforts to curb drink-driving. Our goal is to enable beer lovers to enjoy their favourite brews at their usual bars with peace of mind,” Lai added.

Nicholas Tan, Corporate – Marketing Activation Senior Executive for Carlsberg Malaysia

“It is incredible to see so many co-workers volunteer as employee ambassadors to raise awareness around responsible drinking. We are also happy to see that more and more people are opting for a safer way to get home and to avoid drink-driving as this encourages us to get out there and reach out to even more consumers. It has definitely been a meaningful mission for us and I take great pride in leading this volunteering programme,” mentioned Nicholas Tan, Corporate & Marketing Activation Senior Executive, Carlsberg Malaysia.

“We are extremely proud to join Carlsberg Malaysia in its #CELEBRATERESPONSIBLY campaign. With road incidents rising, and road safety being a concern, we are committed to offer a safe, reliable service that makes it affordable to pre-book a professional driver on the TREVO app for the short term. Promoting responsible drinking is also part of our objectives and we are happy to be in partnership with a brand that shares that same purpose,” commented Shylendra Nathan, Chief Executive Officer of SOCAR Mobility Malaysia, who oversees the overall operations of the group that includes SOCAR and TREVO.

Carlsberg Malaysia has reached 5,397 consumers through its various #CELEBRATERESPONSIBLY activations and brewery visits since the beginning of the year. With a mission to achieve ‘ZERO Irresponsible Drinking’, which also supports the UNSDG Goal #3 – Ensure healthy lives and promote well-being for all at all ages, the brewer increased its efforts and resources with the deployment of 41 employee ambassadors across five activations and three large-scale music festivals nationwide.

Always remember, #CELEBRATERESPONSIBLY – if you drink, don’t drive!

Aussie Meat Academy Ultimate Young Butchers Challenge on 19 and 20 September at Culinaire Malaysia, at FHM 2023

By
Tan Heng Hong
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Class 14 Winners Group Photo

Professional butchery is becoming a dying profession in the country. To this end the Aussie Meat Academy, under the auspices of Meat & Livestock Australia, has placed initiatives to refresh and develop skilful and knowledgeable young butchers to secure the future of the retail and foodservice industry in Malaysia.

Professional butchery is not just about cutting meat, it also showcases the butcher’s skill in deboning, breaking down primals into an assortment of cuts like grill or pan steaks, stir fry strips, cubes, yakiniku, shabu-shabu, sukiyaki, burgers and sausage making, marination and value-adding.

Retail butchers would need to present and display meat attractively in the meat chiller counters, applying price tag labelling, reducing meat wastages, increasing yields and most importantly providing convenience and practical meat products for consumers.

For foodservice butchers, there are not many being hired in the hotel industry now due to rising costs.  However, if a hotel has many restaurants to cater to, the butchers will be required to have skills like meat cutting, deboning, marinating, sausage making, dry aging and preparation for oven roast, grill and creative cooking.  The goal is to ensure the meat is cut and prepared for the chefs to cook to precision, tenderness and customers’ satisfaction.

Judges evaluating Liao

These butchery skills were called upon in the Ultimate Young Butchers Competition organised by the Aussie Meat Academy at Culinaire Malaysia 2023. The butchery event was part of Food & Hotel Malaysia 2023 (FHM), from 19 to 22 September at the Kuala Lumpur Convention Centre.

The competition encouraged plus set a benchmark and new platform to promote the butchery profession, a sense of belonging to professionalism and to support the foodservice and retail industry.

Most people may think butchery has no future career path, but this is untrue as many butchers have become Executive Chefs and Store Managers. The butchery skills set is recognisable and the demand for butchers is high especially in the retail industry and neighbouring countries like Singapore are constantly sourcing for skilled butchers.

There were 24 participants from Malaysia, Singapore, Indonesia and Taiwan in the competition, all of whom have at least one year butchery experience and are aged 38 and below.

Part of the competition requires the candidate to demonstrate by breaking up a Primal of an Aussie Lamb and Beef cut into different sub-primal cuts and submitting ideas within the given time frame that are applicable to foodservice or/and retail requirements

Participants will also have to cook a western or an Asian main course, to be presented in western style, among other requirements.

The competition was in four sessions over two days, with the winners disclosed on 22 September, the last day of FHM 2023 during the FHM Closing dinner.

Zamri competition dish

The butchery champion Liao Ci-Hong of Yun Chang Beef Restaurant, Taiwan received RM3,000 and a trophy. The first runner-up Lai Chih Lun of  Gourmet’s Partner, Taiwan won RM2,000 and a trophy, and the second runner-up Mohd Zamri Bin Mohd Ramli of TFP Retail Sdn Bhd, Malaysia received RM1,000 and a trophy.

“The competition is to promote butchery as a profession,” said Rose Yong, Malaysia Country Representative, Meat & Livestock Australia. “It’s a good career, working in big supermarkets and hotels. Some big hotels hire butchers not only to cut meat but also to make sausages, roast meat in a combi oven, do sous vide and smoking.”

Hence the competency, versatility and skills of the butcher are invaluable in the foodservice  industry.  The competition showcases practical ideas, efficiency and competency as a benchmark for butchers. Following the competition, Meat & Livestock Australia will continue to upgrade butchers’ skills and knowledge with specific training under the Aussie Meat Academy framework.

Meat & Livestock Australia (MLA) exhibited at the Food & Hotel Malaysia 2023 together with newly approved Australian beef and sheep meat exporters: Beaufort River Meats, Midfield Commodities, Midfield Meat International and Stella Foods Australia.

Under the FHM Trend Talks series, show visitors joined two of MLA’s engaging panel discussions on “Embracing Sustainability: Australian Red Meat Industry Revolution” and “How to achieve Profitability with Secondary Meat Cuts”.

  

Nibou debuts coolest jelly drink DRINME

By
Tan Heng Hong
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Malaysia’s Nibou Food & Beverages has launched DRINME jelly drink in Lemonade, Mixed Berry and Mango flavours. Judging by the packaging design, this jelly drink is aimed at teenagers.

To support the launch, the company is organising a contest with a chance to win cash prize worth RM 500 and vouchers.

Here’s how to join:

  • Purchase 1 carton of DRINME
  • Snap a photo/video with DRINME (any flavor)
  • Post it to your Instagram feed and tag @‌niboufnb.my
  • Send receipt to our Instagram page for verification

Contest Period: 28 September 2023 to 27 October 2023

Drinkme has a total sugar content of 8.9g/100g.

Buy on Nibou’s official Shopee store.

Story of Young Love Wins Lazada’s “Proj. Add to Life” Film Competition

By
Tan Heng Hong
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Short film submission “Add M to Life” emerges Malaysian winner in regional competition

Kuala Lumpur, 3 October 2023 – Lazada’s Proj. Add to Life film competition concluded today with the filmic debut of “Add M to Life” by 24-year-old student and aspiring filmmaker, Rubathinesh Nair. The film was the best of 45 entries that answered the open call in June, making it the Malaysian winner of the regional competition, which took place throughout Southeast Asia in countries where Lazada is based including Philippines, Thailand, Vietnam, Indonesia, and Singapore.

Initially submitted as a story concept, “Add M to Life” won the hearts of the panel of esteemed judges with a charming story about new neighbours whose relationship is fraught with misunderstandings, as they learn to embrace life’s intricacies and discover the true essence of living. As they go through many magical moments together, they discover that every morning, mistake, and moment they have encountered – every M – was meaningful to them. The film won production funding of up to USD50,000 (approximately RM230,000), and was then developed under the guidance and invaluable mentorship of acclaimed and local film industry leaders under the Directors Think Tank.

Irene Cheah, Lazada Malaysia’s Chief Marketing Officer highlighted that the Proj. Add to Life initiative is an effort by Lazada to empower the creative talents of Malaysia’s aspiring filmmakers. The pioneer eCommerce platform aims to help enable Malaysian youth to pursue their passion in the arts and film, as well as craft deeper, richer, and more meaningful stories about Malaysia such as about our culture, beliefs, and way of life.

“Lazada has always endeavoured to be more than just an eCommerce platform; we intend to be a bridge that connects consumers with their passions, desires, and aspirations. When shoppers add to cart, they are also effectively adding to life the things that are meaningful to them. Proj. Add to Life is our way of allowing young consumers, budding filmmakers, and creative visionaries to share their unique interpretations of what ‘Add to Life’ means to them, while giving them the opportunity to add creativity to their life by expressing themselves through film,” she said.

 Maurice Noone, co-founder and film director at Directors Think Tank, who was also a mentor and judge for the competition said, “Fostering young talent has always been a priority for Directors Think Tank and we applaud Lazada’s efforts in creating this platform for young, aspiring filmmakers. What we liked most about the Rubathinesh’s winning script was the approach he proposed, which was a little bit more theatrical than a conventional film. We are really proud to do our part for the next generation of filmmakers and were excited to help Ruba realise his vision. There is no doubt that the creativity and talent showcased by our younger generation is awe-inspiring and I’m optimistic for the future of the film industry, especially in Malaysia.”

Bringing M to Life

With the support and feedback of Directors Think Tank, Rubathinesh further developed his ideas about this heart-warming tale of boy meets girl with a theatrical twist on the conventional love story. “Add M to Life” was then filmed under the guidance of Benedict Lazaroo, one of Directors Think Tank’s producers and a short film enthusiast.

The journey to bring this script to life was a 3-week endeavour – from pre-production to assembling the team comprising the Director of Photography, Art Director, Wardrobe Stylist, and Actors. Filming was an intense, three-day affair, with locations set in an apartment, a café in Bukit Bintang, and a street in the Pudu Area. Shot using anamorphic lenses, the film is set to music in a cinematic style. A drone was even used to capture a particular sequence on the balcony.

“It was important that it was Ruba’s vision that was captured, and not lost in the production process. We made sure to stay true to the spirit of the script as much as possible to create something engaging and memorable,” said Benedict.

“Being able to create this short film with Lazada was once-in-a-lifetime opportunity I had never imagined was possible for young filmmakers like me. Through this competition, I was able to explore the limits of my storytelling and experiment conveying a simple story to the audience in a unique way. More than the opportunity, it was the learning experience that I cherished, as this chance could be a springboard for me to further pursue a career in filmmaking,” said Rubathinesh Nair.

Watch “Add M to Life” here or learn more about Proj. Add to Life here.

New Great Taste Cream-O Coffee Mix with real Cream-O cookie crumbles

By
Tan Heng Hong
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URC has lately introduced Great Taste Cream-O Coffee Mix, a new coffee mix innovation in the Philippines with real Cream-O cookie crumbles. The new coffee mix combines the best of Great Taste coffee and Cream-O cookies, two of the company’s most popular products.

Companies are increasingly making full use of popular products from their own portfolios to bring new and exciting innovations to consumers. URC, as one of the largest branded consumer food and beverage companies in the country, is well-positioned to capitalize on this trend. With its strong portfolio of popular brands, URC has the potential to introduce many more innovative products by combining its popular brands and products.

URC offers new Jack ‘n Jill Hello! Desserts Choco Strawberry Cheesecake

By
Tan Heng Hong
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URC has recently launched Jack ‘n Jill Hello! Desserts Choco Strawberry Cheesecake in the Philippines. The new Hello! Desserts are cunchy wafers with delectable strawberry cheesecake cream filling covered in decadent chocolate. Going decadent in taste grounded on dessert is a formula for success.

Order online via:

Japanese functional drink KIIVA lands in Malaysia

By
Tan Heng Hong
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Image credit: Minimeinsights.com

KIIVA Malaysia Sdn Bhd has launched KIIVA, a functional carbonated soft drink in Malaysia. KIIVA is the world’s only drink brand founded by Japanese ex-Super GT Winner & entrepreneur, that delivers “Boost” to your life.

Image credit: Minimeinsights.com

In Japan, KIIVA is sold as an energy drink, but in Malaysia, this beverage with taurine, caffeine, and guarana is sold at 7-Eleven alongside other leading carbonated soft drinks.

In Malaysia, KIIVA is promoted as a Japanese brand for work, sports and driving. The beverage has a total caffeine per serving (325ml) of 62mg and the taurine content is 1,300mg/serving. Moreover, the drink has a total sugar of 4.4g/100ml.

KIIVA has been certified halal by JAKIM.

Guinness Nitrosurge puts the craft of draught in your hands

By
Tan Heng Hong
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Guinness Nitrosurge is now available at 7-Eleven in Singapore. Guinness Nitrosurge puts the craft of draught in your hands delivering beautifully smooth, pub-perfect Guinness pints wherever you are.

The device is small enough to fit in your pocket. The rechargeable Guinness Nitrosurge Device uses ultrasonic technology to create perfectly formed nitrogen bubbles and provide the iconic Guinness two-part pour.

The ergonomics, strength, and frequency of pulsing and flow patterns are carefully tuned to work exclusively with the specially designed Guinness Nitrosurge Cans, ensuring beautiful, great tasting Guinness Draught at every pour.

Alternatively, you can also purchase on Shopee Supermarket.

Suzuki Gourmet Coffee unveils RTD coffee made with real brewed coffee blended with Hokkaido milk

By
Tan Heng Hong
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Suzuki Gourmet Coffee, Singapore’s oldest coffee roastery, has launched its latest creation, the Hokkaido Latte and Hokkaido Milk Coffee, at 7-Eleven stores nationwide.

These new ready-to-drink (RTD) coffees are made with real brewed coffee artfully blended with Hokkaido milk, known for its rich and creamy flavor. The latest RTD coffee taps into the heritage of Suzuki Gourmet Coffee, which first started its operations in Bukit Timah in 1979, led by a Japanese coffee master’s passion and specialized roasting skills, Mr. Endo.

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