Win Win Food Malaysia has launched new snacks including Tomo and more. Tomo is a crunchy stick with mouth-watering sauce including Chocolate & Peanut; Chocolate & Vanilla and Double Chocolate.
Other new products from the Malaysian snack food makers are WinStars and Joystix. WinStars is a flavoured snack perfect for breakfast that comes in two flavours: chocolate and honey. Joystix is a biscuit coated with chocolate/vanilla cream.
Housed along Singapore’s downtown core, the latest Pullman property is
set to become the epicenter of experiences with its design-led and forwardthinking approach to hospitality
SINGAPORE, 25 SEPTEMBER 2023 – Pullman Hotels & Resorts, a premium brand part of global hospitality player Accor, is pleased to announce that the highly anticipated Pullman Singapore Hill Street will start welcoming guests from 1 October 2023. Developed and owned by EL Development Pte Ltd, a leading Singapore-based real estate and investment company, the new 5-star hotel will make its mark as the company’s first foray into hotels with the most story-led property yet under the Pullman brand.
Entrance Feature Wall
Centrally located, Pullman Singapore Hill Street is poised to become the newest gathering point for modern nomads, who can call its 350 rooms their base, complemented by three sharp culinary concepts to explore, and a dynamic network of partnerships as a platform for some of Singapore’s cult favorite brands.
Power FitnessExecutive Lounge
“With a prime position at the intersection of culture, entertainment, and business, we are honored to be the first Pullman in the world that pays homage to the brand’s roots in luxury train travel—from the keen design details that represent a modern take on the bygone era, to the spirit of high touch hospitality, and exciting journeys through thoughtfully curated spaces—the true meaning of innovative hospitality today is captured in a singular property, perfect for adventurous travelers,” says Mazen Abilmona, General Manager of Pullman Singapore Hill Street.
Swimming Pool
Designed by Singapore’s DP Architects, Pullman Singapore Hill Street is envisioned to be the first property that translates the George Pullman sleeping car past to a modern context—whether it’s from afar or the moment guests step into the lobby, up to the tiniest details. Built from the ground-up with cues from its surroundings, the property stands out as a visionary future of the locale with its contrast of terracotta-colored tiles, pockets of lush greenery and an extensive glass façade that allows clear views from every room.
Deluxe Room with Murphy Bed
PERKS FOR THE FIRST GUESTS
Pullman Singapore Hill Street is now taking reservations for October 2023 and beyond. In celebration of its momentous opening, guests can take advantage of an exclusive offer during the first two months of operations (valid until 30 November 2023).
MOGA
Members of ALL – Accor Live Limitless:
10% savings on room rate based on best available rates.
Complimentary buffet breakfast for two persons daily
S$28 Nett F&B dining credits per room daily that can be utilized across in-house restaurants
Mark your calendars for the travel event of the year as Klook Travel Fest 2023 (KTF) returns, bigger, bolder, and better than ever before!
Scheduled to take place on October 14 and 15 at the iconic Marina Bay Sands Expo and Convention Centre, this two-day extravaganza is anchored in the theme ‘Up Your Travel Game’, as it introduces an engaging and spirited ‘bootcamp’ adventure for visitors to discover their travel personality persona. Visitors can look forward to the “Leader of the Pack, powered by American Tourister,” featuring incredible prizes, 1-for-1 flash deals, immersive experience zones, and a first-of-its-kind exclusive area reserved for our valued Klook Gold members!
Get your free KTF entrance pass here and sign up for the “Leader of the Pack, powered by American Tourister” here!
Note: You will need to show your Entrance Pass to be eligible for the event giveaways and Early Bird goodie bags (limited to the first 200 guests daily).
Raffles Place is inviting everyone to an interactive communal dining experience in the Park
Singapore, 29 September 2023 – This October, Raffles Place Alliance is kicking off the year-end festivities with the third edition of their UNWIND @ Raffles Place series, themed “Taste of Home at Raffles Place”. Participate in a one-of-a-kind communal dining experience set against skyscrapers and the lush greenery of the park and enjoy an unforgettable dining experience. While you dine, enjoy your favourite lawn games, live DJ sets and an outdoor movie screening, all happening at the heart of Singapore’s Central Business District. Don’t miss out on the fun on 21 October from 4pm to 9.30pm!
Have a Communal Dining Experience at the Park
Dine under the stars with a dining experience in Raffles Place Park. In collaboration with Awkward Party and VIBE Bistro, the experience is inspired by Raffles Place and draws on elevated wedding and glam picnic aesthetics, with an Awkward Party twist.
With cool props and dramatics, this will be a chic outdoor wedding feast with a twist! A limited edition menu from VIBE Bistro will be presented in two dinner seatings, from 5.30pm to 7pm and 8pm to 9:30pm respectively, accompanied by unconventional installations made using mundane objects such as cutlery, table cloths, and candelabra that become larger-than-life centrepieces.
Featuring local fusion favourites, the dinner menu showcases dishes like Hainanese chicken salad, Singapore crab pasta and laksa salmon and mouth-watering appetisers such as mushroom quesadillas, vegetarian spring rolls and chicken satay.
There’s no better way to unwind on a Saturday than with the all-time favourite lawn games at the park! Happening from 4pm to 9:30pm, take a shot at croquet and badminton and stand a chance to collect goodies upon completion of each lawn game!
Croquet: Hit the balls with a mallet through hoops embedded in the grass playing court and score points with every successful hit. Once the game is completed, the first 50 participants can redeem beverage vouchers from Gloria Jean’s Coffees at Republic Plaza*.
Badminton: Strike a shuttlecock using racquets over the net and into the opponent’s court to score points. For the first 50 participants*, end the game on a high note by redeeming a free immunobooster shot from EGA Juice Clinic.
*While stocks last, terms and conditions apply.
Groove to Music by live DJs
Your weekend is just getting started from 4pm to 7:30pm, when live DJ sets played from The Solar Sound System’s solar-powered system featuring DJs from the Nomad Solar Sound Crew keep you hyped and groovy as you lounge on #RPchairs in Raffles Place Park.
Available in armchairs and recliners, bean bags or swings, pick your favourite #RPchair or bring your own picnic mats and chill with us as the sun sets.
Wind Down with a Wondrous Musical of Mamma Mia! Here We Go Again
Your weekend is just getting started from 4pm to 7:30pm, when live DJ sets played from The Solar Sound System’s solar-powered system featuring DJs from the Nomad Solar Sound Crew keep you hyped and groovy as you lounge on #RPchairs in Raffles Place Park.
Available in armchairs and recliners, bean bags or swings, pick your favourite #RPchair or bring your own picnic mats and chill with us as the sun sets.
Wind Down with a Wondrous Musical of Mamma Mia! Here We Go Again
Be part of the SOFY Cooling Fresh #CoolGilerrr Pop-up Event from 29 September to 8 October to witness the innovation and five senses consumer engagements
KUALA LUMPUR, MALAYSIA, 29 September 2023 — SOFY, a No.1 Sanitary Pad Brand from Japan partners with Watsons to introduce the #CoolGilerrr campaign to support Malaysian women beat period heat with the SOFY Cooling Fresh sanitary pads range.
In collaboration with Asia’s leading health and beauty retailer, Watsons, SOFY is organising the SOFY Cooling Fresh #CoolGilerrr pop-up event which is a unique initiative aimed at empowering women to stay refreshed throughout their day, without any discomfort. The pop-up event is open to the public and will be held at the Starhill Kuala Lumpur, from 29 September to 8 October from 10am till 10pm. This pop-up event promises to be a true celebration of women’s health and comfort, featuring interactive displays and the opportunity to experience the revolutionary SOFY Cooling Fresh first-hand. Members of the public are welcome to join SOFY for a day of empowerment and discover how SOFY is transforming how women experience their periods. There will also be opportunities to redeem a complimentary soft serve ice cream, enjoy some of SOFY’s special promotions and participate in meaningful donation program
Ms. Amanda Wong Yoke Pui, Senior Brand Manager of SOFY Malaysia & Singapore, said, “SOFY Cooling Fresh Pads represent a leap forward in menstrual comfort. Ever since the launch of the First Ever Cooling Fresh pad range in 2018, we continuously strived to improve our products and ensure that women feel fresh, comfortable, and confident in every aspect of their lives. At SOFY, we aim to provide a refreshing, confidence-boosting experience, even in the most demanding weather conditions. ”
“According to our yearly usage and attitude study, 7 out of 10 women experience rash or skin irritation during period. This is especially apparent amongst younger girls who tend to wear sanitary pads for longer hours. Our SOFY Cooling Fresh range are meant to address the Malaysian heat challenges, ” Ms. Amanda Wong elaborated.
First introduced in 2018, SOFY Cooling Fresh is designed to provide up to five (5) hours of Minty Cool Sensation across a diverse selection of products ranging from Day to Night, Maxi to Ultra Slim, helping women beat the inevitable Malaysian heat during their periods. It also further expands its product line up with Natural Cucumber range in October 2022 to cater the consumer who wish would soothe her skin with mild cool sensation.
Topped with Cool Mint Sheet, SOFY® Cooling Fresh (Mint) provides up to 5 Hours Minty Cool Sensation, which helps calm heat rash and allow women to feel refreshed until the next pad change.
In addition, the pads contain Natural Plant Essential Oils, which can effectively prevent odours and provide an enduring sense of freshness. The pads are also Hypoallergenic and Dermatologically Tested, that is safe for all skin types.
COOLING DEGREE: ❄️ ❄️ ❄️ ❄️ ❄️
SOFY® Cooling Fresh (Cucumber) – Sensitive Cool
Infused with Natural Cucumber Extracts, the SOFY® Cooling Fresh (Cucumber) provides a mild cool sensation and helps reduce stuffiness, even on sensitive skin types. It is Hypoallergenic and Dermatologically Tested and safe for all skin types. Lastly, Its Ultra Slim design wand superior absorption, allows women to go on about their day with confidence and peace of mind.
Wednesday 27 September 2023 – ‘Fanta’, the vibrant and playful brand under the Coca-Cola Thailand beverage portfolio, is once again making waves in the snack industry by teaming up with the renowned brand Pringles, a leading producer of potato chips from the United States.
The launch of the ‘Fanta’ x Pringles Duo Campaign encourages consumers to participate in entertaining missions and vie for exciting prizes, creating memorable and creative moments. Participants are invited to share their enjoyable and distinctive snack-time stories through social media channels. This campaign highlights the joyful and exhilarating experiences that ‘Fanta’ offers, combining the refreshing deliciousness of a variety of fruit-flavored carbonated drinks that complement the flavors of snacks perfectly.
Mrs. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos, said about the partnership: “This collaboration further solidifies ‘Fanta’ ‘s reputation as a brand dedicated to fun and consistently delivering exciting experiences to consumers. We are thrilled to join forces with Pringles, the renowned American potato chip brand, which has captured the hearts of people in over 140 countries worldwide. With a constant stream of new flavors tailored to the preferences of each country, including Thailand, there is a wide array of options to entice Gen Z consumers. Furthermore, ‘Fanta’ and Pringles are uniting to enhance the joy of snacking. By indulging in the delightful combination of these two brands, you can enjoy an uninterrupted snacking experience that promises uniqueness and excitement like never before. Together, this ‘Fanta’ x Pringles collaboration has the power to transform dull moments into moments of extreme fun throughout the day.”
‘Fanta’ is making a big move to delight Gen Zs by launching engaging gamified activities on social media platforms as part of the ‘Fanta’ x Pringles Duo Campaign. In collaboration with Pringles, the ChampionCHIP challenge is taking fun to new heights with two exciting missions: capturing moments by snapping photos while enjoying Pringles snacks alongside any flavor or size of ‘Fanta’ for an irresistibly enjoyable experience; and expressing emotions and sharing the joy by incorporating the snack duo of ‘Fanta’ and Pringles as central elements, then uploading the missions to social media with the hashtag #ภารกิจคู่ซ่าแฟนต้าคู่พริงเกิลส์ and #FantaTH. These missions will run throughout September and October 2023. To amplify the fun, ‘Fanta’ is enlisting content creators to join in and enhance the overall experience for consumers throughout the campaign. Participants will have a chance to win exciting prizes, including a voucher for a two-night stay at The Standard Hua Hin (with breakfast), an Instax Mini 12 Polaroid camera, and many more enticing rewards.
‘Fanta’ is gearing up to assemble a fun-filled army and deploy the dynamic duo, the charming couple ‘Off’ – Jumpol Adulkittiporn and ‘Gun’ – Atthaphan Phunsawat at Central Festival Hat Yai on November 11, 2023. This special event offers fans of both ‘Off’ and ‘Gun’ an exclusive opportunity to win the coveted title of ‘LUCKY FAN’ and participate in entertaining games and activities with their beloved actors. Throughout the event, there will be engaging activities at booths for everyone to enjoy, along with numerous exciting prizes to look forward to. Stay tuned for more details!
Indulge in extra ‘Snacking Moments’ with ‘Fanta’, the beloved fizzy drink available in four delicious flavors: ‘Fanta’ Orange, ‘Fanta’ Grape Pop, , ‘Fanta’ Strawberry and ‘Fanta’ Fruit Punch, along with ‘Fanta’ Sugar-Free variants, all conveniently found at nationwide convenience stores, supermarkets, and hypermarkets, as well as on various e-commerce websites. Share your delightful ‘Fanta’ snacking experiences with us and stay updated by visiting our official Facebook page: https://www.facebook.com/FantaThailand.
Wednesday 27 September 2023 – Pepsi beverage by Suntory PepsiCo Beverage (Thailand) Company Limited regenerated the Raspberry-flavored fizzy drink pleasure among fashion-forward enthusiasts by reviving the “Pepsi No Sugar Raspberry” flavor variant that is assured to rekindle surprisingly delicious, fruit-flavored Pepsi to beat the heat.
Pepsi No Sugar Raspberry uniquely features a harmonious combination of unexpectedly enchanting and mellow flavor and appealing raspberry-infused aroma while Pepsi’s iconic fizzy flavor is still retained.
Pepsi No Sugar Raspberry boasts a perfect mixture between mild sour, slightly sweet, and fascinating raspberry scent for soft drink lovers to fully enjoy the next-generation fruit-flavored Pepsi No Sugar and get freshened up the moment you take your first gulp.
The new raspberry-inspired Pepsi No Sugar comes with captivating pink color packaging to appeal to fashion-focused fans.
It is available at limited production!! It is available for purchase in three sizes: 325-ml can, 345-ml PET bottle, and 550-ml PET bottle. The new Pepsi No Sugar Raspberry is gradually hitting the market. Interested customers can purchase it at all convenience stores, retail and wholesale outlets, supermarkets and leading shopping department stores nationwide.
Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, alongside the Bask Bear mascot during Bask Bear’s 100th store carnival.
Buy a ‘Double Perfection Toastie’ & win 1-year free toasties Home-grown innovative brand now brewing from 220 locations
KUALA LUMPUR: A “Bear Paw” serving freshly-brewed coffee through a “bear hole” takes centre stage as Bask Bear Coffee celebrates its 100th physical store milestone at Suria KLCC here on Wednesday (Sept 27).
Customers also get to win prizes at this five-day carnival featuring to a variety of games and activities centred around the Malayan sun bear from which Bask Bear Coffee draws its brand inspiration.
For those who cannot make it to the carnival, they can try their luck at winning a “Golden Ticket” to get a year’s supply of toasties by purchasing the Double Perfection Toastie, a special menu item available for a limited time. The Double Perfection Toastie is available at all stores which offer toasties.
Founder and CEO of Loob Holding Sdn Bhd Bryan Loo said 10 “Golden Tickets” are up for grabs as a way of rewarding customers and thanking them for their continuous support. The contest ends Sept 30.
This carnival marks the successful transformation of this Malaysian innovative coffee disruptor best known for going online during the pandemic lockdown and being the most delivered virtual coffee then.
Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, displaying the ‘Bear Paw’ service at Bask Bear’s 100th store carnival.
As the only coffee brand inspired by the basking Malayan sun bear, Bask Bear Coffee is spearheading sun bear conservation efforts with its “Save Sun Bear Fund” launched last month to adopt a sun bear at the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan, Sabah.
As such, it’s not a surprise that the carnival ending this Sunday is themed “Beary Surprise” and Bask Bear Coffee will contribute RM1 to BSBCC for each in-store transaction.
(From left) Toh Mei Ling, Chief Financial Officer of Loob Holding Sdn Bhd; Ng Yau Chuan, Chief Marketing and Digital Officer of Loob Holding Sdn Bhd; Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd; Francis Tan, Chief Operating Officer of Suria KLCC Sdn Bhd and Ameer Thajudeen, General Manager of Suria KLCC Sdn Bhd, officially launching Bask Bear’s 100th store carnival.
“We are grateful for the support of all our customers for having come thus far. Bask Bear Coffee was introduced just before the pandemic hit Malaysia and we had to quickly transform ourselves into a virtual brand. With the tremendous support of Malaysians, we quickly became the most delivered virtual coffee during the lockdown.
“As we come out of the pandemic, we need to re-focus on having physical stores. Last year, we set our goal to achieve our 100th physical store milestone in the third quarter of this year and we achieved it,” he said.
The brand still has 120 virtual stores now so its network is a total of 220 stores combined, he added, including two flagship Bask Bear Supreme outlets.
On sun bear conservation, Loo explained that Bask Bear Coffee’s journey extends beyond brewing coffee; it’s about brewing a conservation movement, preserving Malaysia’s national heritage, and caring for our environment.
The brand had adopted an orphaned sun bear at BSBCC named Tenom and is now raising funds to adopt a second bear. Relating how the first adoption came about, Loo said when news broke that Tenom has been rescued and was being rehabilitated at BSBCC, they immediately reached out and offered to help.
“Having worked closely with BSBCC before, we felt we had to get the message out to all Malaysians that we need to protect our sun bears, not to hunt them or take them home as pets.
“We then felt that there is so much to be done to educate Malaysians about sun bear conservation so we launched a fund to adopt a second bear. This time, it’s more to spread awareness that sun bears belong to the forest. Their home is the forest, so we want to shout out to everyone out there: ‘Love our sun bear, keep it home – at its home in the forest, not your home or mine’,” he quipped.
Bask Bear Coffee has a heritage of close affinity with Borneo as it features a unique Bornean palm sugar called Aren® that is naturally sourced and produced by local farmers in Borneo.
“This exclusive Aren® Palm Sugar supply arrangement with Loob not only enables more consistent income for these farmers but also provides a healthier option with a lower glycaemic index than brown sugar or even honey.
“We’re the first coffee brand to infuse this Aren® Palm Sugar, which is well-loved for its delicious savoury sweetness with a tinge of caramel!” he enthused.
Bask Bear Coffee’s coffee brewing is not just about the perfect cup; it’s about crafting an experience that encompasses sustainability, social responsibility, and a deep appreciation for Malaysia’s natural treasures.
In a message for the carnival’s fund-raiser, BSBCC founder and CEO Dr Wong Siew Te hoped this campaign would help raise further awareness that sun bears are protected animals.
“The sun bears are symbolic because they represent our ecosystem’s health. They’re a symbol that our forest ecosystem is thriving.
“We hope the campaigns we do with Bask Bear Coffee will raise awareness that we need to do more for our bears and would encourage others to join our ‘Adopt a Sun Bear’ campaign,” he said.
Loo hoped that Bask Bear Coffee would be an example that business success can go hand-in-hand with heritage conservation and sustainability.
“We wish to show that through our unique approach to coffee brewing and our steadfast dedication to sun bear conservation, Malaysians see us as not just a coffee chain but also a symbol of responsible entrepreneurship and a beacon of hope for the protection of our natural heritage,” he said.
Experience a fusion of flavours like never before with Pepsi Sour and Pepsi Cloud! Crafted by Pepsi and ZUS Coffee, Malaysians can look forward to the perfect pick-me-up nationwide
KUALA LUMPUR, 25 September 2023 – Get ready for a caffeine-infused adventure as Pepsi and ZUS Coffee come together for an exciting collaboration to hit ZUS Coffee outlets nationwide in September. Coffee enthusiasts can now savour two exclusive drink variants, the Pepsi Sour and Pepsi Cloud, promising a delightful and diverse taste, through the ONE collaboration, elevating your regular coffee experience.
In a never-before-seen collaboration, the creative minds of Pepsi and ZUS Coffee have worked together to brew something special where opposite flavours unite: the Pepsi Sour – a clever twist on the classic combination of Pepsi and coffee that is refreshing and invigorating with hints of zestiness, making it the perfect pick-me-up drink for any time of the day. The collaboration will also feature Pepsi Cloud – a delicious creation and a nostalgic nod to classic vanilla float sodas, with a modern twist that combines the bold flavours of Pepsi and Velvet Creme, a ZUS Coffee special touch that will tantalise taste buds and leave visitors craving more. These drinks are not just about combining two distinct flavours, but fusing two worlds into ONE extraordinary taste that will transform your regular coffee experience.
These two exclusive drink variants will launch in stores on 25 September 2023. Prior to the exclusive launch in stores, the two drinks were also available for pre-launch purchase from 22 September 2023 from 290 stores nationwide via Grab. Grabfood users will be able to get early access by clicking on the special section via the For You section on the app.
Adding to the excitement coffee enthusiasts will experience in conjunction with the drink
launch, Pepsi and ZUS Coffee will also introduce a unique interactive element that will entice customers. At selected ZUS Coffee stores, a boldly designed vending machine will be available for customers to stand a chance to unlock a Limited Edition ZUS x Pepsi Merchandise, a fusion of the creative forces behind Pepsi and ZUS Coffee. The selected ZUS Coffee stores with vending machines are located in Mid Valley, IOI Rio City, University Kebangsaan Malaysia (UKM), Cheras Leisure Mall, Kota Damansara, Sri Gombak, IOI Conezion and Section 13, Shah Alam.
To stand the chance of collecting the Limited Edition ZUS x Pepsi Merchandise, customers can do so through two easy methods. They can simply collect the merchandise as a gift via purchase on the ZUS Coffee App or the vending machine in selected stores!
If customers want to get it as a gift via the ZUS Coffee App, all they would need to do is
purchase a minimum of RM30 in a single order and select the pickup option. They only need to make sure that one of the drink orders is the Pepsi ZUS Coffee variant.
For those who want to experience the vending machine in selected stores for a chance to get the Limited Edition ZUS x Pepsi Merchandise, all you have to do is purchase two drinks and choose from the variants to obtain a unique code. Scan the code to participate in a challenge to receive the Limited Edition ZUS x Pepsi Merchandise once you successfully complete it!
Etika’s Vice President of Marketing, Amy Gan, said, “Pepsi is thrilled to be partnering with ZUS for an extraordinary collaboration to bring our customers a one-of-a-kind brew through Pepsi Sour and Pepsi Cloud that will intrigue your taste buds. This partnership with ZUS Coffee is a bold unique initiative that allows us to create a flavour innovation like never before. Through the creativity of research, we have merged two very different types of beverages, which we hope will bring excitement to Malaysians nationwide.”
ZUS Coffee’s Vice President of Growth & Marketing, Stephy Foong, said, “It’s ZUS Coffee’s
honour to work with a multinational brand like Pepsi to bring exciting flavours to the Malaysian community and create a wave, not only on everyone’s taste buds, but in beverage innovation as innovation and community are two things that we hold very close to heart at ZUS Coffee, and we’re glad to have Pepsi as a partner on this journey.”
The Pepsi and ZUS Coffee collaboration will run from 22 September 2023 to 22 October 2023, giving coffee enthusiasts ample time to head to any of ZUS Coffee’s outlets to savour the refreshing flavours of Pepsi Sour and Pepsi Cloud!
Take advantage of this exclusive collaboration designed to ignite your taste buds as you discover the new bold flavours of Pepsi and coffee combined. Visit us at selected ZUS Coffee outlets nationwide.
(From left to right) Ng Jia Jun, Deputy General Manager of CHAGEE Malaysia and Jack Chong Cai Liang, Head of CHAGEE International received the Halal Certification for CHAGEE Malaysia, from Mohd Shahril Bin Abd Samat, Senior Assistant Director of the Department of Islamic Development in Malaysia (JAKIM), accompanied by CHAGEE crew members.
AIMS TO OPEN ITS 300TH OUTLET by 2025
Selangor, 25 September 2023 – Tea friends rejoice! Premium tea beverage brand CHAGEE Malaysia celebrates its new milestone today, announcing that it has received Halal certification from the Department of Islamic Development in Malaysia (JAKIM) for its five outlets, with 30 others in the pipeline to be Halal certified by year end. CHAGEE Malaysia aims to open its 300th outlet by 2025, while continuing its efforts in phases to ensure that all its outlets will be Halal-certified.
According to Ng Jia Jun, Deputy General Manager of CHAGEE Malaysia, “With the Halal certification, tea friends can continue to indulge in their favourite CHAGEE brews with a refreshed trust and confidence, especially amongst our Muslim community which represents the largest population in Malaysia. Whether you are sipping our classic fresh milk tea blends or exploring our innovative fruit tea creations, you can be assured that every cup of CHAGEE tea meets the highest standards of Halal integrity as well as food safety and operational standards.”
During the media event, Mohd Shahril Bin Abd Samat, Senior Assistant Director from the Department of Islamic Development in Malaysia (JAKIM) presented the Halal certificate to CHAGEE Malaysia, signifying CHAGEE’s commitment to adhering to Halal standards and ensuring that its exquisite range of tea meets the dietary requirements of its Muslim customers.
With the boost of confidence through the Halal certification from JAKIM, coupled with the bright market prospects and a growing tea-drinking trend, CHAGEE has set its sights to increase its current 70 outlets to a total of 300 outlets across Malaysia by the end of 2025, as part of its long-term vision to strengthen, curate and grow the tea-drinking culture in the country. To date, CHAGEE has sold more than 10,000,000 cups in Malaysia and is confident to continue this uptrend through its expansion plan to reach out to a wider base of customers.
During the “Conversations with CHAGEE” session, Ng engaged in a “tea talk” with two tea friends and longtime CHAGEE lovers, Sara Muzam and Shu Faye, where they exchanged thoughts on tea trends, fun facts, intricacies and personal tea-drinking traits and experiences with CHAGEE Malaysia.
Sara Muzam enthused, “The tea drinking culture in Malaysia is definitely expanding as many are increasingly aware of the health benefits of tea and that it can be enjoyed with different ingredients and flavours to conjure various moods and experiences. I truly enjoy my cup of CHAGEE tea beverage – it’s a convenient pick-me-up as my daily perk and its lovable tea taste is truly refreshing! My favourite is the White Peach Oolong Milk Tea. Try it!”
CHAGEE is a trendsetter, being one of the earliest regional tea-focused chains to lead the rise of the new generation of tea beverages in 2017. CHAGEE’s footprint has been extending far and wide, with a robust presence in the Asia Pacific region, including Malaysia, Thailand, Singapore and other countries. With over 2,400 outlets globally, CHAGEE continues to unite tea lovers around the globe, sharing its passion for remarkable tea experiences.
“We are committed to delivering not only exceptional taste but also peace of mind to all tea friends who choose to make CHAGEE a part of their daily lifestyle. That is why this Halal certification really gives us a big boost to not only grow our presence in Malaysia but also continuously innovate our offerings to cater to the diverse communities here,” concluded Ng.
Capitalising on its brand’s unique proposition of offering the best tea flavours with a premium experience, CHAGEE aims to continuously innovate its beverage menu and in-store engagements in its aim to promote a healthier lifestyle. In line with this plan, CHAGEE unveiled its upcoming branding and flagship experience for its tea friends to immerse in CHAGEE’s unique propositions.
To mark the momentous celebration of its Halal certification and to rally consumers’ excitement surrounding this key milestone, CHAGEE is bringing back its most popular campaign, “Big Big News, Big Big Tear & Win!” promo blitz on 7 October 2023, offering the largest prize pool to date. Amazing prizes include the Dior Saddle Pouch Bag, Gucci Cardholder, YSL Lipsticks, L’Occitane Lotion, dUCK Shopping Bag, free CHAGEE Milk Tea and many more. Customers simply need to purchase any large White Peach Oolong Milk Tea, Jasmine Green Milk Tea or the Da Hong Pao Milk Tea (700 ml) which will be automatically upgraded to a Big Big Cup. They can then proceed to tear the bottom lid of the cup to reveal their special prize!
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