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CPF Signs Partnership with the National Hanwoo Association and Reborn Agency to Promote Premium Corn Silage and Elevate South Korea’s Hanwoo Beef Industry

Charoen Pokphand Foods Public Company Limited (CPF) has signed a Memorandum of Understanding (MOU) for exporting of premium-quality CP corn silage to South Korea, in partnership with the National Hanwoo Association and Reborn Agency Inc. The signing ceremony was held on 3 December at True Digital Park, Thailand. The collaboration aims to enhance the quality of Hanwoo beef cattle farming, open international opportunities for Thailand’s high-quality corn silage, and strengthen the sustainability of the livestock industries in both South Korea and Thailand.

Under this collaboration, CPF will serve as the producer and supplier of premium corn silage, with development spanning from corn variety selection, cultivation methods, harvesting, and fermentation, all supported by the company’s research and advanced feed production technologies. CPF is also committed to ensuring a sufficient and consistent supply that meets the demands of the South Korean market.

The National Hanwoo Association, as the end user, will utilize CPF’s premium corn silage in Hanwoo beef cattle farming to enhance meat quality, consistency, and overall production efficiency. The Association will also cooperate in monitoring, data collection, and performance evaluation, with the goal of further improving and developing corn silage products in the future.

Meanwhile, Reborn Agency Inc. will act as the import and distribution partner, responsible for importing corn silage from Thailand and distributing it to beef and dairy cattle farmers across South Korea, ensuring efficient logistics and broad coverage of target user groups.

Regarding the key strengths of CP Corn Silage, CPF has selected and developed special corn varieties specifically suited for animal feed. The cultivation process is conducted under strict safety standards, with harvesting carefully controlled at optimal maturity stages featuring a high milk line and appropriate moisture levels. The silage is packed in airtight, UV-protective packaging to ensure optimal fermentation. Produced from whole-plant corn including ears, CP Corn Silage is a premium-grade product that delivers consistent nutritional value and is suitable for both dairy and beef cattle, supporting improved feeding efficiency and sustainable livestock performance.

Mr. Min Gyeong-cheon, President of the National Hanwoo Association, stated :
“Hanwoo cattle are a breed with a long heritage of more than 5,000 years. The Association aims to continuously enhance their nutritional value, as well as improve quality and taste, in order to build global recognition for Hanwoo beef. After personally visiting and observing CPF’s corn silage production process, we gained strong confidence in this partnership and decided to sign the MOU, as CP Corn Silage is safe and truly well suited for Hanwoo cattle. When Hanwoo cattle are fed with high-quality corn silage, it naturally leads to high-quality Hanwoo beef.”

Reflecting strong confidence in the quality and potential of CP Corn Silage, the National Hanwoo Association has indicated an initial annual demand of approximately 4,000 tons, with plans to increase procurement volumes continuously each year to support the growth of the Hanwoo beef industry and the rising demand for high-quality animal feed in South Korea.

This three-party collaboration underscores a shared commitment to integrating expertise in feed production, technology, and market management to advance the Hanwoo beef industry through high-quality feed solutions at the upstream level, while fostering sustainable agricultural and economic cooperation between Thailand and South Korea.

Cat & the Fiddle’s new concept stores features their first-ever Freshly Baked Basque Cheesecake

Cat & the Fiddle’s New Concept Store at Westgate

Dine-in and enjoy the newly-launched Italian Sandwiches at the all-new Westgate and Tampines 1 outlets

Singapore, 17 December 2025 – Homegrown cheesecake specialist Cat & the Fiddle expands its offerings with a warm, gooey Freshly Baked Basque Cheesecake, baked fresh daily and exclusively at its new concept stores in Westgate and Tampines 1. This new concept caters to a growing popularity of warm cakes, while staying true to the brand’s signature cheesecake recipes.  

Five interesting ways to enjoy the Freshly Baked Basque Cheesecake 

Cat & the Fiddle – brand new Freshly Baked Basque Cheesecake, exclusively available at Westgate and Tampines 1 New Concept Stores

Basque cheesecakes trace their origins to the 1990s, distinguished by their high-temperature bake that caramelises the exterior while keeping the centre irresistibly creamy and custardy. Its soft, molten centre and crustless, charred surface make it a uniquely indulgent and highly sought-after dessert. To elevate the basque cheesecake experience, Cat & the Fiddle has introduced five interesting ways to enjoy it: 

  1. Enjoy it warm with a scoop of ice cream 
  2. Turn it into a Basque Cheesecake Affogato with a shot of espresso
  3. Blowtorch the top for a crème brûlée-style finish 
  4. Dip crackers or breadsticks into the molten centre 
  5. Spread it over bread for a satisfying snack

Soon, dessert lovers will also be able to select the level of sweetness or opt for a sugar-alternative in the bake-to-order basque cheesecakes. While sugar is essential for binding the batter and forming the base of desserts, Cat & the Fiddle aims to help health-conscious consumers enjoy these indulgent cheesecakes while staying mindful of their wellness goals.

Crusty, soft schiacciata sandwiches 

Beef Pastrami Schiacciata Sandwich

The new concept stores will also feature a cosy dine-in seating, where diners can enjoy Italian-themed sandwiches, prepared in the same sumptuous, generous style that has taken the internet by storm. The large, thin Tuscan schiacciata bread, which is crunchy on the outside and soft on the inside, is used for each sandwich, filled generously with protein, fresh greens, and a drizzle of olive oil. Bread enthusiasts and casual diners can choose from four mouth-watering variations – Turkey Ham, Honey Baked Chicken Ham, Beef Pastrami and Smoked Salmon Schiacciata Sandwiches. These sandwiches will launch at the Tampines 1 New Concept Store end-December 2025.

Honey-baked Chicken Ham Schiacciata Sandwich

It has been more than a decade since Cat & the Fiddle began delighting cheesecake enthusiasts and accompanying them through countless milestones, celebrations, and special occasions with its masterfully crafted cheesecakes made from the finest ingredients. Today, the cheesecake specialist offers more than 15 flavours, ranging from perennial favourites to Asian-inspired creations and contemporary trends to satisfy the ever-evolving tastes of enthusiastic consumers. Its expanded line-up also includes newly introduced petite cheesecakes, as well as artisanal pastries such as éclairs, macarons, and cookies.

“We are thrilled to unveil our brand-new concept stores at Westgate and Tampines 1, which prepares warm, molten-centre, bake-to-order basque cheesecakes daily. This new concept marks an exciting milestone for Cat & the Fiddle, reinforcing our mission of offering the best cheesecakes in Singapore. We remain committed to maintaining, and surpassing, the expectations of our loyal customers and delighting everyone who comes to our to experience our cheesecake firsthand. Thank you for your unwavering support over the past decade. We look forward to many more exciting opportunities ahead,” Daniel Tay, Founder and Group Chairman of Cat & the Fiddle, Old Seng Choong, and Foodgnostic. 

Halal-certified, Cat & the Fiddle’s Freshly Baked Basque Cheesecake retails at S$19.90 each, and Schiacciata Sandwich at S$15.90, all exclusively at its Westgate and upcoming Tampines 1 stores. 

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:

●      Official website: www.catandthefiddle.com

●      Instagram: www.instagram.com/catandthefiddlecakes

●      TikTok: www.tiktok.com/@catandthefiddlecakes

●      Facebook: www.facebook.com/catthefiddle 

Gallop into prosperity with Old Seng Choong’s Year of the Horse auspicious collection

Honouring the spirit of family, unity and abundance with a curated selection of festive treats crafted to welcome a flourishing Year of the Horse

Singapore, 18 December 2025 – Chinese New Year, also known as the Spring Festival, is a cherished celebration of family, renewal, and enduring traditions. As one of the most significant occasions in the Chinese calendar, the festive season invites loved ones to come together in unity and honour the cultural heritage passed down through generations. It is a time filled with well-wishes for good fortune, health, and happiness – auspicious blessings that set a hopeful tone for the year ahead. 

At Old Seng Choong, Chinese New Year holds a significant place in the brand’s heritage. Founded by renowned pastry chef Daniel Tay as a tribute to his father – a dedicated baker and confectioner for over 30 years – Old Seng Choong continues to uphold this legacy by creating traditional festive treats that bring families together for life’s most memorable celebrations. 

The values of family, unity, and tradition have been at the heart of Old Seng Choong since its inception. Its thoughtfully crafted festive collection is designed not only to delight the senses, but also to serve as a heartfelt reminder of the precious moments shared with loved ones during Chinese New Year. 

In celebration of the Year of the Horse, Old Seng Choong presents a vibrant collection featuring auspicious flavours and exquisite gift-ready packaging inspired by the horse – a powerful symbol of vitality, progress, and abundance. Each Chinese New Year item, excluding Nian Gao, comes elegantly presented with a limited-edition scarf, making every gift an expression of well-wishes for swift success and prosperity in the year ahead.

L-R: Old Seng Choong Bak Kwa, Assortment of Pineapple Tarts, Egg Rolls and Traditional Treats for Chinese New Year 2026

A Premium Delight for Festive Gatherings

Applewood Bak Kwa – S$68.80 (New, Premium Highlight)

A seasonal favourite returns with an elevated twist – the Applewood Bak KwaOld Seng Choong’s premium showcase for the Year of the Horse. Expertly marinated with the brand’s in-house blend and smoked over fragrant applewood, this bak kwa boasts a rich, smoky aroma and a tender bite that sets it apart. Each slice is individually vacuum-packed for freshness and beautifully presented in an auspicious horse-themed gift box, making it a luxurious treat for gifting or sharing with loved ones.

Old Seng Choong Bak Kwa (Box of 480g):

    1.  Applewood Bak Kwa – S$68.80 (New, Premium Highlight
    2. Traditional Bak Kwa – S$45.80
    3. Truffle Bak Kwa – S$48.80

Crispy Tokens of Affection

Egg Rolls – S$9.80 (New)

A staple during Chinese New Year, Egg Rolls, also known as “love letters”, are cherished not only as a fragrant, crispy delight but also for its romantic origins. Traditionally used by young lovers to exchange secret messages, they symbolise heartfelt sentiments taken to heart. Old Seng Choong’s brand-new Egg Rolls are presented in vibrant packaging featuring iconic Singapore landmarks, making them a festive choice for gifting this season. 

A Spirited New Flavour to Usher in the Year of the Horse

Mandarin Orange Pineapple Tarts (12 pcs) – S$45.80 (Back by Popular Demand)

Leading this year’s collection is the Mandarin Orange Pineapple Tarts, crafted specially for Chinese New Year, brought back by popular demand. Inspired by the tradition of presenting mandarin oranges as blessings of wealth and good fortune, this refreshing twist combines tangy mandarin with luscious pineapple jam encased in Old Seng Choong’s signature buttery crust.

In Hokkien, pineapple – “Ong Lai” – symbolises “fortune come”, and the addition of mandarin elevates this auspicious meaning even further. Bright, fragrant, and wonderfully festive, these Mandarin Orange Pineapple Tarts make an auspicious centrepiece on every reunion table and a thoughtful gift in the Year of the Horse.

A Festive Variety of Old Seng Choong Pineapple Tarts

Presented in beautifully designed horse-themed boxes, each set of Old Seng Choong’s Pineapple Tarts contains 12 generous pieces, perfectly shaped and meticulously baked to golden perfection. All Pineapple Tart boxes come accompanied by a limited-edition scarf featuring auspicious motifs and a spirited horse illustration symbolising joy and abundance in the Chinese New Year. Each of the three pineapple tart variants comes with a tart shell shaped in festive Chinese New Year motifs, to usher in prosperity, fortune, and good luck.

Old Seng Choong Pineapple Tarts (Box of 12 pieces):

    1. Mandarin Orange Pineapple Tarts – S$45.80 (Back by Popular Demand)
    2. Original Pineapple Tarts – S$38.80
    3. Truffle Bak Kwa Pineapple Tarts – S$45.80
    4. Assorted Pineapple Tarts – S$42.80

Traditional Chinese New Year Treats Filled with Familiar Comfort

Beyond the festive favourites, Old Seng Choong continues to honour Chinese culinary traditions with its selection of classic cakes beloved for generations. These nostalgic treats evoke warmth, abundance, and the familiar comforts of home – perfect for enjoying with family or gifting to those who appreciate timeless flavours. 

Old Seng Choong Traditional Chinese New Year Treats:

    1. Red Date Cake (750g) – S$38.80
    2. Carrot Cake (Traditional, 750g) – S$38.80
    3. Yam Cake (Traditional, 750g) – S$38.80
    4. Nian Gao (Traditional, 600g) – S$38.80
    5.  Kueh Lapis (450g) – S$42.80
    6. Prune Lapis (450g) – S$48.80

The Old Seng Choong traditional Chinese New Year treats – Yam Cake, Carrot Cake, Nian Gao and Red Date Cake, are available for pre-order from 18 December 2025. At the same time, the other selections can be purchased both in-store and on Old Seng Choong’s official website. The collection of traditional Chinese New Year treats begins on 5 January 2026.

From L to R: Old Seng Choong Pineapple Tart box, and Old Seng Choong Bak Kwa, Red Date Cake, Carrot Cake, and Yam Cake box

Auspicious Scarf for 2026 – Inspired by the Spirited Vitality of the Horse

Every item in this year’s collection is beautifully encased in packaging inspired by the vitality and elegance of the Horse. The rich red-and-blue colour palette, gold accents, and dynamic horse illustrations are designed to convey movement, momentum, and blessings of good fortune for the year ahead.

The limited-edition scarf is adorned with matching motifs – a graceful fusion of classic Chinese artistry and festive symbolism – making it a cherished keepsake beyond the celebrations.
The limited-edition Old Seng Choong Year of the Horse scarf

Fortune Lucky Draw 

From 5 January 2026 to 16 February 2026, customers can participate in Old Seng Choong’s sure-win Fortune Lucky Draw at all retail outlets with every purchase of S$120 in a single transaction, for purchases made in-stores only. Stand a chance to win prizes such as 999 Gold Charms (2mg), Golden Horse Plush Toys, Poker Cards, and many more. All prizes are available while stocks last. Terms and conditions apply. 

For more information and updates, please visit Old Seng Choong’s official website and social media pages:

The Battle Levels Up: Mountain Dew And Honor Of Kings Unleash Dew Challenge Season 2 With An Expanded National Push

Dew Challenge Season 2 returns with the new Mountain Dew Major Melon and Honor of Kings, offering prizes worth up to RM750,000.

Kuala Lumpur, 18 December 2025 – Rising esports stars, professional gamers, and casual gaming enthusiasts – get ready to power up and compete! Malaysia’s biggest community gaming tournament is back – bigger, bolder, and more immersive. Mountain Dew and Honor of Kings, the world’s most-played mobile MOBA, today announced the launch of Dew Challenge Season 2, featuring an expanded national tournament, exclusive Mountain Dew in-game items, and a massive RM750,000 prize pool up for grabs.

Level Up in the Gorge: Mountain Dew Enters Honor of Kings

This year’s edition brings a deeper level of in-game integration from Honor of Kings, giving players a full Mountain Dew experience inside the Gorge:

Starting 20 December 2025, players can jump into the “Show Your Stripes!” in-game event, running through 9 January 2026. By completing themed missions, players will earn event coins that can be redeemed for exclusive Mountain Dew–designed cosmetics, including the Mountain Dew Major Melon Avatar Frame and the Major Melon Booster – Flowborn’s Headgear. These limited-time rewards are available only during the event period.

All registered participants of Dew Challenge Season 2 will unlock an exclusive in-game title banner, giving players a unique way to showcase their participation and stand out in the game. Alongside the event, a Mountain Dew-themed in-game environment will be available to all players from 20 December 2025 to 21 January 2026.

Battles will open with a Mountain Dew-themed round-start barrier that glows pink at kickoff, while the familiar Healing Dew item is transformed into a vibrant Major Melon bottle for players to use in combat. Please note that the event does not include a title banner unlock; title banners are reserved exclusively for participants of Dew Challenge S2.

“Honor of Kings and Mountain Dew share the same drive for pushing boundaries and energising communities,” said Amy Gan, Vice President of Marketing at Etika Sdn. Bhd. “Esports in Malaysia is fast maturing into a structured, professional ecosystem with real pathways for talent. We’re proud to support that growth. The inaugural Dew Challenge showcased the creativity of Malaysian gamers—and with Season 2, we’re levelling up the experience with more opportunities, more rewards, and more immersive gameplay.”

Amy added on, “The inaugural Dew Challenge highlighted the creativity and potential of Malaysian players, and we’re proud of the impact it made last season. The community has been eagerly looking forward to Season 2, and we’re excited to reach even more players across Malaysia. This year, we’ve made the tournament bigger, more immersive, and more accessible, giving gamers new ways to develop their skills, engage with the community, and showcase their talent on a larger stage.”

Echoing this commitment, Ashley Phuah, Senior Business Development Manager, Southeast Asia, Level Infinite, Tencent Games, said “Our continued partnership with Mountain Dew reflects our dedication to elevating Malaysia’s esports landscape. Beyond the competition, Dew Challenge Season 2 strengthens mobile esports infrastructure, supports structured tournaments, and helps position Malaysia as a leading hub for professional gaming in Southeast Asia.”

Grab Major Melon. Check the Cap. Get Rewarded Beyond the Game.

The tournament launches with a five-month season of high-stakes qualifying battles, exclusive digital rewards, and community-driven engagement, anchored by Mountain Dew’s latest launch, Major Melon — a refreshing watermelon-citrus flavoured beverage.

Redeem bottle cap codes from the new Mountain Dew Major Melon for exclusive rewards

As part of the Mountain Dew Dew Challenge Season 2, all Major Melon bottle caps will carry a unique redemption code inside. Fans can redeem the code at dewchallenge.com to win prizes, with a guaranteed Honor of Kings Everything Box on first redemption. Subsequent redemptions unlock chances to win additional rewards, including an ASUS ROG phone, with more in-game collaborations rolling out within the Honor of Kings app throughout the season.

The season will also see exciting collaborations with selected F&B partners such as Fowlboys, with more details to be announced as the campaign unfolds. More tournaments, surprise activations, and a calendar of in-game and offline rewards will roll out through June 2026, keeping the energy high and the competition fierce. Whether you’re a rising esports contender or a casual player looking for thrills, Dew Challenge Season 2 is Malaysia’s ultimate battleground.

Register now at DewChallenge.com, and stay tuned to Mountain Dew Malaysia on Facebook and Instagram for the latest announcements, exclusive content, and player highlights.

CEDEA debuts Korea‑inspired Eomuk Bar in cheese tasty and Korean spicy flavourss

CEDEA, Indonesia’s leading frozen seafood brand, has introduced its newest product—the CEDEA Snack Korea Eomuk Bar. This ready‑to‑eat Korean fish cake is available in two flavours: Cheese Tasty and Korean Spicy.

The launch follows the brand’s earlier 2024 releases of the Eomuk Bar (Cheese and Vegetable) and the Korean Stick corndog.

Available at Indomaret, the latest CEDEA Eomuk Bars provide easy access as a ready snack.

Vico expands beyond drink with Vico Bytes

Vico, the chocolate malt drink from Malaysia’s Maestro Swiss Industries Sdn. Bhd., has broadened its product line with the introduction of biscuit sticks. Evolving from its signature malt drink to ice cream and now biscuit sticks, the brand continues its mission to leverage its popularity and expand into more consumption occasions. The new Vico Bytes, infused with malt chocolate, come in two tempting flavours: Salted Caramel and Classic.

Wonda introduces Lychee Flavoured Black Coffee in Malaysia

Image credit: Minimeinsights.com

Etika’s coffee brand, Wonda, has unveiled its newest innovation in Malaysia — the Lychee Flavoured Black Coffee Drink. This launch follows closely after the introduction of the brand’s all‑new Wonda Black Coffee.

The Lychee Flavoured Black Coffee Drink combines the rich aroma of Arabica and Robusta beans with the fruity flavour note of lychee, delivering a refreshing, fruity coffee experience.

Meanwhile, the all‑new Wonda Black Coffee is crafted to be ‘zero bitter,’ directly addressing the common concern of consumers who prefer a smoother, less bitter and more accessible flavour profile.

The brand cleverly connects its ‘zero bitter’ message to the bitterness of heartbreak with the tagline, ‘Leave the bitterness to your ex, your coffee needn’t to be.’ This strategy echoes the light‑hearted style of competitor ZUS Coffee’s RTD tagline, ‘Manis macam janji ex you’ (Sweet like your ex’s promises), which can be interpreted in various ways. Ultimately, these messages are relatable and help brands build stronger connections with their audience.

New Mộc Châu Creamery rooted in 70 years of dairy heritage

Vinamilk‑owned Mộc Châu Milk has officially introduced Mộc Châu Creamery, a premium fresh milk brand that builds on nearly 70 years of Mộc Châu’s dairy heritage, celebrating single‑origin quality and reinforcing the company’s commitment to sustainable growth.

Mộc Châu Creamery super‑premium single‑origin UHT milk highlights the brand’s heritage, aiming to appeal to quality‑focused and taste‑driven consumers beyond its traditional northern base.

Mộc Châu Creamery emphasises the superior quality of single‑origin milk, sourced entirely from a closed ecosystem within Mộc Châu’s ‘Golden Belt’ — located 1,050 meters above sea level, with a year‑round cool climate averaging 15–20°C. Products under the Mộc Châu Creamery include UHT milk and yogurt.

Shae.Co goes beyond matcha with new limited‑time Hojicha series

Shae.Co, the Malaysian brand known for its creative coconut shakes and coconut‑based delights, is turning heads with its new Hojicha series. While matcha’s vibrant green has long dominated the scene, the rich brown tones of hojicha are now stepping into the spotlight.

Crafted with tea leaves grown in China and roasted in Japan, Shae.Co delivers the best of both worlds in every sip. The Shae.Co Hojicha range is available for a limited time only from 12 December 2025 until 31 January 2026.

Indofood brings Dalgona Coffee and Peach Mochi to its new Korean ice cream series

Indofood has introduced a new Korean‑inspired ice cream range in Indonesia, the Choc Rocks Bar Korean Series. The lineup features two unique flavours: Dalgona Coffee, with its sweet‑bitter profile that enhances every bite, and Peach Mochi, which delivers the refreshing taste of peach paired with delightfully chewy mochi.

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