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#AyamBersamaMu: Berbuka Puasa Bersama Ayam Brand™ 2026

By
Tan Heng Hong
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Ayam Brand™ representatives, children and caretakers from Rumah Penyayang Darul Ilmi Gombak, and invited guests at the #AyamBersamaMu: Berbuka Puasa Bersama Ayam Brand™ 2026 event.

The initiative brings together children and caretakers of Rumah Penyayang Darul Ilmi Gombak in a meaningful iftar gathering.

KUALA LUMPUR, 12 March 2026 – In the spirit of Ramadan, Ayam Brand™ hosted #AyamBersamaMu: Berbuka Puasa Bersama Ayam Brand™ 2026, a simple yet meaningful berbuka puasa session with the children and caretakers of Rumah Penyayang Darul Ilmi Gombak. 

Organised with support from NGO Dignity for Children Foundation under the #AyamBersamaMu initiative, the gathering brought together approximately 55 children and 12 caretakers for an evening centred on sharing a meal, strengthening bonds, and embracing the values of compassion and generosity that define the holy month.

Children gather around a large wok as the ayam kurma dish is prepared using Ayam Brand™ products during the #AyamBersamaMu berbuka puasa gathering.

As the call to prayer marked the time to break fast, everyone came together over a specially prepared meal enjoyed side by side, a reminder that the month is not only about nourishment, but also about community and gratitude. The evening was kept intentionally simple yet heartfelt, focusing on the joy of eating together and creating a warm, welcoming space for the children.

Supporting underserved communities has always been close to Ayam Brand™’s heart. Through #AyamBersamaMu, the brand continues its commitment to making nutritious food more accessible, working alongside community partners to contribute where it can and support those in need.

Guests, children, and caretakers sharing the moment of breaking fast together during the #AyamBersamaMu iftar session hosted by Ayam Brand™.

In anticipation of Hari Raya, the children also received Raya packets, adding a festive touch to the occasion. Ayam Brand™ also contributed food products to support the orphanage’s ongoing needs.

“At Ayam Brand™, we believe Ramadan is a time to pause and reflect on how we can give back in meaningful ways. Sharing iftar together is a small gesture, but we hope it brings warmth and a sense of belonging to the children,” said Teoh Wei Ling, Marketing Director at Ayam Brand™. 

While Ayam Brand™’s Ramadan and Raya campaign, “Makan Ceria, Kongsi Bersama”, celebrates the joy of sharing meals with loved ones, this CSR initiative extends that spirit into the wider community, ensuring the warmth of iftar is experienced by children in care.

Through #AyamBersamaMu, Ayam Brand™ continues to support underserved communities by combining compassion, nourishment, and meaningful partnerships to uplift underserved communities nationwide. 

Kopi Kenangan launches Indonesia’s first Mocha Mint Espresso RTD

By
Tan Heng Hong
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Kopi Kenangan, one of Indonesia’s leading coffee chains, has introduced the nation’s first mocha mint espresso in a convenient ready‑to‑drink bottled format. This innovative flavour marks the brand’s continued effort to enrich Indonesia’s RTD coffee lineup by bringing popular café favourites into the packaged category.

The refreshing mint‑infused coffee, blended with rich mocha notes, offers consumers a new way to enjoy café‑style indulgence anytime, anywhere.

Kopi Kenangan, together with other leading coffee chains, is well positioned to translate popular foodservice coffee trends into convenient packaged formats, thanks to their strong brand recognition and loyal customer base.

The Mocha Mint Espresso is now available at Alfamart outlets.

Poketto Japanese-inspired crustless sandwich has a limited edition Mori Apple flavour

By
Tan Heng Hong
-
Image credit: Sunshine Bakeries Malaysia

Sunshine Bakeries is bringing a touch of Japan to local bread aisles with the launch of its limited‑edition Sunshine Poketto Sandwich Mori Apple. This new variant combines the rich creaminess of Hokkaido milk with refreshing apple bits, all wrapped in Sunshine’s signature soft, crustless bread. The result is a delightful balance of indulgence and freshness, designed to make everyday snacking feel a little more special.

This seasonal flavour builds on the existing Poketto range — a Japanese‑inspired crustless sandwich line that currently includes Strawberry, Tiramisu and Hokkaido Milk varieties.

Papa Pipi strengthens appeal of 7‑Eleven Malaysia’s private label products

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

7‑Eleven Malaysia has recently teamed up with Papa Pipi, a family‑friendly short animation series featuring Papa Zola and his charming daughter Pipi Zola, to promote its private label products. The collaboration follows the success of Papa Zola The Movie, which has become the highest‑grossing animated film in Malaysia and ranks among the nation’s top box office hits.

The characters Papa Zola and Pipi Zola now appear on the packaging of 7‑Eleven’s latest UHT reconstituted milk range, available in full cream and chocolate flavours. Notably, this milk is produced by Farm Fresh Bhd, one of Malaysia’s leading dairy companies.

New Soi 55 Thai Garlic Lime Sauce joins Grab Signature range

By
Tan Heng Hong
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Image credit: Jaya Grocer

Grab Malaysia has expanded its Grab Signature packaged range through a collaboration with Soi 55 Thai Kitchen, a popular Thai restaurant chain in the country. The new Grab Signatures Soi 55 Thai Garlic Lime Sauce (200g) delivers the signature sour and spicy kick to Thai steamed fish, making it easier to recreate authentic Thai flavours at home without the complexity of traditional preparation.

The Grab Signatures Soi 55 Thai Garlic Lime Sauce (200g) is now available at Jaya Grocer and on GrabMart.

Food & Hospitality Asia 2026 Returns as the Biggest Event in a Decade

By
Tan Heng Hong
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  • Over 2,750 Exhibitors from 50+ Countries to Showcase 800,000+ Food & Beverage
    Innovations, co-locating with Prowine Singapore and IndusFood Asia
  • European Union Debuts as Region of Honour, bringing together the best Premium
    Products from the Region
  • Brand New FutureFWD feature area showcasing latest Food Technology Solutions,
    Expanded Coffee, Bar & Tea as well as strong presence in Fresh Produce and Dairy
    Segments
  • Young Chefs Grand Prix Debuts Alongside Asian Pastry Cup and FHA Bakery &
    Dessert Challenges

SINGAPORE, 11 March 2026 – Food & Hospitality Asia (FHA), Asia’s Premier International Food and Hospitality event, makes a return this 21-24 April 2026 at the Singapore EXPO, with Mr. Alvin Tan, Minister of State for the Ministry of Trade and Industry, as the Guest of Honour. Bringing together FHA F&B (Food & Beverage) and FHA HoReCa (Hotel, Restaurant, Cafe), as well as co-locating with Prowine Singapore and IndusFood Asia in a single edition, the unified event cements itself as the ultimate one-stop platform for Asia’s F&B professionals and industry leaders to source efficiently from global suppliers, establish valuable connections, and gain fresh insights on the latest market trends.

FHA 2026 will cover 18 segments across the full spectrum of the food, beverage, and
hospitality industries. The biggest FHA event in a decade, this year’s key segments for food and beverage include spotlights on Fresh Produce, Convenience Food, Fine Food, Halal, Seafood, Wine & Spirits. For HoReCa, an expanded Coffee, Tea, and Bar segment joins the lineup alongside Bakery, Pastry & Gelato, Foodservice Technology, and more.

An estimated 2,750 exhibitors, including 76 group pavilions from over 50 countries and
regions, are set to participate, alongside 80,000 attendees from more than 115 countries.
Notably, over 38% of exhibitors are first-time participants, showcasing more than 800,000 products, brands, and innovations, adding unprecedented diversity and innovation to the event. With 80% of exhibitors being international, the European Union takes centre stage as the Region of Honour, highlighting its exceptional offerings.

What’s new at FHA 2026

Debuting at FHA 2026, FutureFWD is a groundbreaking 4-day event showcasing nextgeneration solutions that transform operations and customer experiences across hospitality, foodservice, retail, and technology. The FutureFWD Seminar highlights digital innovation, sustainability, and shifting consumer expectations, featuring expert keynotes, panels, and networking to deliver actionable insights and connections for business success. Industry leaders are revolutionizing food service and hospitality: RestoSuite drives operational excellence, Singtel Stack-EZ, Seito, and Xilnex Holdings streamline efficiency with digital integration, and Rolo Robotics and Koomi boost productivity through automation and advanced point-of-sale technologies. Lunchbox Asia and OpenTable redefine customer engagement, Zennio enhances personalized guest experiences, and Razer Fintech/Fiuu transforms secure payment solutions. Together, these innovators are shaping the future of hospitality.

We are thrilled to announce our collaboration with IndusFood for the inaugural international launch of IndusFood Asia 2026, set to debut at FHA 2026. Supported by the Ministry of Commerce & Industry, Government of India, this strategic partnership unites two premier platforms to elevate Asia’s food and beverage trade while spotlighting India’s vibrant and innovative food and beverage ecosystem on the global stage.

New to FHA’s lineup, the Young Chefs Grand Prix is a premier competition for culinary
talents aged 25 and under, featuring over 300 participants from 10+ countries. This dynamic event tests creativity and adaptability through unique challenges like an ingredient-sourcing relay and live cook-off. A collaboration with the Singapore Chefs Association, Singapore Junior Chefs Club, and endorsed by Worldchefs, it joins popular events like the FHA Bakery Challenge, FHA Dessert Challenge, and Asian Pastry Cup, delivering an exciting showcase of culinary excellence.

The newly expanded Coffee, Tea and Bar segment now includes bar equipment and
solutions, reflecting the growing trend of cafés and restaurants across ASEAN integrating barstyle beverage offerings like craft cocktails, cold brew taps, and mixology-inspired
presentations. Featured manufacturers include Cimbali, Bravilor Bonamat, Melitta, Bunn-OMatic, Mazzer, Nuova Ricambi, Fiamma, Barsetto, Moseener, and Joper, showcasing premium coffee machines, grinders, and roasting equipment. Complementing this lineup are leading syrup and beverage brands such as DaVinci Gourmet, Monin, Shott Beverages, 1883 Maison Routin, and Australian Fruit Juice, offering innovative solutions to elevate drink creation and beverage service in the hospitality sector.

Must-see show segments

The Fresh Produce Segment bring together the industry’s most comprehensive network of leading producer in potato products. Featured names include McCain, one of the world’s
largest frozen potato manufacturers; Lamb Weston, a global innovator in frozen potato
solutions; Simplot, renowned for advanced processing technologies; and Agristo, a European leader in potato specialties. Regional champions such as Iscon Balaji, VLAM Potato, Papatos, McPatel, Funwave, Bizz Corporation, and Comfortly Food further solidify FHA as the premier platform for sourcing fresh, frozen, processed, and value-added potato products.

This year’s edition brings together the most comprehensive gathering of global Dairy
manufacturers, featuring industry leaders renowned for innovation and quality. Highlights include Savencia, specialists in premium cheeses like Elle & Vire; Lactalis, offering the iconic President brand; Sodiaal, home to Candia; Fonterra, creators of Anchor; Urenholt, makers of Emborg; and Ingredia, experts in milk proteins. Other notable names include VLAM Dairy, US Dairy Export Council, Saputo, Sterilgarda, AHDB Dairy, ZZA Mozzarella, Vandersterre, DMK, Molkerei Ammerland, and Ehrmann. This unparalleled lineup offers food service professionals and buyers direct access to innovations in cheese, butter, cream, milk powders, and plant-based alternatives.

Seminars not to miss

Seminars at FHA 2026 ignite bold conversations, driving lasting change in food and
hospitality.

The FHA Mainstage brings together leaders and pioneers to explore trends shaping Asia’s food and hospitality future. Through dynamic discussions and insights, it tackles consumer shifts, investment landscapes, and innovations in food safety and health, empowering the industry to move forward.

The FutureFWD Seminar bridges hospitality, foodservice, retail, and technology, focusing on digital innovation, sustainability, and evolving consumer expectations. With expert keynotes, panels, and networking, it delivers actionable insights and connections to help businesses thrive in a changing landscape.

The Sustainability Summit, aligned with UN Sustainable Development Goals, gathers
innovators and changemakers to turn ideas into action. From alternative proteins to lowcarbon hospitality, it’s where inspiration meets impact for people, business, and the planet.

Secure complimentary trade ticket to Asia’s Leading International F&B Event for a limited
time. Visit the official website at www.foodnhotelasia.com to register.

 

Digital Access Drives Shift as Nearly 7 in 10 Customers Turn to Digital Platforms to Buy Insurance

By
Tan Heng Hong
-

KUALA LUMPUR, 9 March 2026 – A decade ago, buying insurance for most Malaysians meant chasing agents and struggling to understand complex policies. Today, digital platforms are changing that experience, making it easier to buy and manage coverage.

Ernst & Young projects Malaysia’s digital insurance market could reach RM78 billion by 2030, yet around 10.2 million individuals remain underserved due to affordability and complexity. To close this gap, digital platforms with established user bases are simplifying insurance, giving more Malaysians easier access, flexibility, and greater choice.

According to the ShopeePay’s Insurance Trends Survey 2026, 88% of insurance buyers feel confident buying coverage digitally. A majority of customers (56%) cite convenience, affordability, and a faster, easier purchasing process as the main reasons they use the service.

Importantly, digital platforms are not only changing how insurance is purchased, they are expanding protection to first-time buyers. The survey found that 78% of personal accident (PA) insurance customers did not previously have PA insurance coverage before purchasing PA insurance product from MoneeInsure Agency, a registered corporate insurance/takaful agent, on the ShopeePay app, while 67% said they would not have bought PA insurance if they had not been exposed to it online. This highlights the role of digital platforms in increasing awareness and closing the protection gap among previously uninsured Malaysians.

The survey also found that 69% of motor (Car & Motorcycle) insurance customers and 46% of travel insurance customers now use digital platforms to access insurance information and make purchases. By providing anytime-anywhere access to plan details and policy management, online channels are helping make insurance more accessible, convenient, and user-friendly for Malaysians.

While purchasing digital insurance may feel easier for tech-native or urban customers, its impact extends far beyond convenience. Digital access plays a critical role in expanding coverage to underserved communities, particularly those outside major cities. Approximately 40% of insurance customers reside in non-urban areas, where access to traditional insurance agents may be limited. Supporting this, 16% of PA insurance customers report difficulty reaching an agent offline, underscoring how digital platforms help bridge meaningful access gaps for Malaysians who might otherwise face barriers to protection.

Payment flexibility is another key factor driving digital insurance adoption. The survey found that nearly 8 in 10 car insurance customers choose to pay with SPayLater, Malaysia’s leading BNPL service, allowing them to manage premiums more easily. Notably, almost half of these customers opt to split their payment into a 12-month installment plan.

As digital adoption accelerates, the findings suggest that insurance is no longer limited by geography, access to agents, or upfront affordability. Instead, digital platforms like ShopeePay, in partnership with MoneeInsure Agency, a registered corporate insurance/takaful agent, are reshaping how Malaysians protect themselves, which makes insurance more inclusive, flexible, and accessible than ever before.

To further enhance convenience for users, MoneeInsure Agency is offering a free road tax promotion as part of the ShopeePay Raya campaign. Join millions of other Malaysians and kick start your insurance journey by purchasing insurance products on the ShopeePay app.

F&N King’s Potong Signature Matcha presents the taste of spring – a delightful surprise of creamy matcha wrapped in sakura-flavoured chocolate

By
Tan Heng Hong
-
Photo Credits: F&N Foods

Reimagining the classic potong ice cream with a refined twist, pairing vibrant matcha with a delicate sakura chocolate coating for a seasonal indulgence

Singapore, 9 March 2025 – Every spring season, flavours inspired by renewal and freshness take centre stage – and matcha remains one of Asia’s most beloved favourites. This season, F&N King’s Potong Signature introduces a delightful new twist with F&N King’s Potong Signature Matcha, bringing together creamy matcha green tea ice confection wrapped in a sakura-flavoured chocolate coating for an unexpected yet harmonious indulgence.

At first bite, the smooth depth of matcha unfolds, followed by the gentle sweetness of sakura chocolate and the satisfying crunch of wafer pieces. More than just a frozen dessert, this creation celebrates the vibrancy of modern Asian flavours – familiar yet elevated – inspired by the fleeting beauty of sakura and the quiet indulgence of moments worth savouring.

A refined twist on an iconic favourite

Matcha has long been cherished across Asia for its distinctive character and depth. With F&N King’s Potong Signature Matcha, this classic flavour is reinterpreted through a contemporary taste palate, introducing a chocolate-coated exterior infused with subtle sakura notes – a delightful surprise that adds both visual elegance and layered texture.

Retaining the iconic square stick shape synonymous with F&N King’s Potong, the addition of a chocolate coating and wafer pieces transforms the familiar into something remarkably indulgent. It is a modern expression of a well-loved favourite, designed to excite the senses while staying true to its Asian roots, made to be enjoyed across generations.

Crafted for indulgence, made for shared moments

For over four decades, F&N King’s Potong ice cream has been enjoyed as part of everyday moments in Singapore – from simple personal treats to shared family indulgences. The F&N King’s Potong Signature range builds on this legacy, offering premium innovations that blend tradition with contemporary flavour inspirations.

With F&N King’s Potong Signature Matcha, the experience feels both new and comforting – a celebration of seasonal flavours, crafted to be enjoyed during quiet pauses or shared with loved ones, one delightful stick at a time.

A seasonal indulgence not to be missed

This halal-certified limited edition F&N King’s Potong Signature Matcha will be available, while stocks last, at S$1.50 per stick, or at S$7.75 per multipack of six sticks at major supermarkets and convenience stores islandwide.

For more information, please visit the following official websites and social media platforms:

·        Instagram: https://www.instagram.com/kingspotongsg/

·        Facebook: https://www.facebook.com/KingsPotongSingapore/

Let The Magic Of Dreams Take Over At Woosa’s Immersive The Lucid Lounge At Suntec City

By
Tan Heng Hong
-

From 16 to 22 March, drift off into Woosa’s Lucid Lounge with interactive stations from Aura Photography to Dream Reading, and be the first to taste a variety of specially-curated sleep teas crafted in collaboration with AMACHA

Singapore, 9 March 2026 — Woosa, Singapore’s premier mattress brand known for its luxurious comfort and imaginative retail concepts, unveils The Lucid Lounge, a new edition of its multi-sensorial pop-up at Suntec City. The pop up welcomes dreamers from 16 to 22 March 2026, 10am – 10pm daily (9pm on final day).

The experiential pop-up is designed to ignite curiosity and unravel the mysteries of a good night’s sleep. The space lulls dreamers on a journey of colour, intuition and playful discovery. Back by popular demand, Woosa is reintroducing complimentary activities for dreamers: aura photography and dream tarot reading, features originally offered at The Dream Carnival pop-up at Waterway Point in December.

Making its debut at The Lucid Lounge are Sleep Elixirs, crafted in collaboration with local tea brand AMACHA, and Woosa Sleep Care accessories. These new offerings are designed to encourage greater sleep awareness among Singaporeans, inviting them to experience and rediscover sleep through the senses.

The Lucid Lounge: A Dreamscape at Suntec

Date: 16 – 22 March 2026

Time: 10am – 10pm daily (9pm on final day)

Location: Suntec City Convention Centre Atrium Level 1 (near H&M, Uniqlo)

Discover the Colour of Your Rest

Begin your journey with a complimentary aura photography session (worth $50!). Using sensors that read biofeedback signals from the body, Woosa’s specialised camera translates these readings into colours that appear on the photograph, with each hue reflecting different emotional and energetic states. A soft blush, a glow of yellow, or a wash of blue—each shade tells a story about your sleep, your mood, and your inner calm. As no two energy readings are the same, every aura photograph is entirely unique to the individual.

At Woosa’s pop-up, guests will receive a complimentary Polaroid print along with interpretation results of their aura colours, offering insights into their current energy and how well they may have slept the night before.

Unveil Your Dream Story

Inspired by the charm of tarot, this personalised dream reading invites guests to reflect on the stories their dreams may be telling. Guided by Woosa’s dream readers, guests will pick a card while thinking of a recent dream to discover their dream archetype. Each card offers insights into sleep habits and emotional wellbeing, paired with gentle suggestions for more restorative nights ahead.

Sip Your Personalised Sleep Elixir

The experience is topped off with a tailored Sleep Elixir, specially crafted in collaboration with AMACHA using traditional Chinese herbs. Each sleep tea is designed to support relaxation and ease the body into rest. Dreamers will be recommended one of three specially concocted teas based on their dream reading.

The three tea recipes are:

Sleeping Beauty 

  • Crafted with lavender, mint and mulberry—ingredients traditionally associated with calming the mind and cooling internal tension. Designed to help you relax with every sip.

Golden Sunset

  • Brewed with chamomile, red apple and lime for gentle nourishment with a lighter, fruit-forward profile. This sleep tea cradles dreamers in calm energy throughout the night for restful slumber.

Ruby Dream

  • A tonifying blend of dried mulberries, ginseng, and black goji berries—inspired by traditional principles of Qi and blood nourishment. This sleep tea nurtures the body, soothes the mind, and gently guides you into a calm, restorative rest.

Exclusively available only at The Lucid Lounge at Suntec City, entrance is free, and all activities are complimentary while stocks last. To participate, dreamers can follow Woosa’s Instagram and sign up with their email address at the Suntec City pop-up to receive a set of activity tickets. Each set includes tickets to aura photography for one, dream tarot reading for one and one bottle of Sleep Elixir.

Woosa Sleep Care’s First Appearance

Dreamers at The Lucid Lounge pop-up will get the chance to preview Woosa Sleep Care, a new product category designed to support the transition into rest through calming, sensory rituals. They are “simple tools for micro‑rest” and offer gentle, accessible ways to calm the nervous system before bedtime, reinforcing Woosa’s expanded vision of sleep as a full‑circle wellness journey.

Woosa Sleep Care will be available exclusively for sale in limited quantities at The Lucid Lounge from 16 to 22 March, prior to its official launch across showrooms, Woosa’s website, and Shopee next month. In addition, dreamers at the pop-up will enjoy 15% off Sleep Care, only at Suntec City.

Perks for dreamers

In addition, at the Lucid Lounge, visitors can enjoy exclusive promotions across Woosa’s mattress and accessory range. Woosa’s Sleep Specialists are available to offer dreamers personalised product recommendations for better sleep.

Item

Discount*

$149 off Standard Mattresses

$249 off Plush Mattresses

$149 off all Bases (Adjustable, Storage Adjustable, and Storage)

For even greater value, customers who bundle any mattress with a base will receive an additional 10% off their entire purchase.

Bedding accessories:

  • 15% off all items

*Please note that these promotions cannot be combined with other discounts or codes, and complimentary gifts are limited to one redemption per bill, per delivery address

**These complimentary gifts are only applicable with a single receipt purchase

The first 10 customers on weekdays and the first 20 on Saturday and Sunday, will receive complimentary gifts — either one Woosa bolster worth $149 with a minimum spend of $4,000, or two Woosa pillows worth $338 with a minimum spend of $6,000. Terms and conditions apply.

Three lucky customers can also stand a chance to walk away with a dream bed and have their entire bill waived, just by posting, tagging and following @woosasg on Instagram.

A playful journey of colour, intuition, and self-discovery—step into Woosa’s Lucid Lounge this March and uncover the secrets behind better sleep.

Sirap Bandung goes sparkling with new Caw2 Sirap Sparkling Lemon

By
Tan Heng Hong
-

Caw2 Sirap Sparkling Lemon offers a refreshing twist on Malaysia’s classic sirap bandung, reimagining the beloved rose‑milk drink into a fizzy, ready‑to‑drink blend of rose and lemon — without the milk. Traditionally known for its floral sweetness and creamy pink‑red hue, sirap bandung is a festive staple, now given a modern sparkling makeover.

The new drink also delivers a modern, upgraded fizzy twist on Malaysia’s classic rose syrup beverage. Instead of being mixed with just water, the familiar floral sweetness is now transformed into a refreshing carbonated format.

Now available in a portable 250ml PET bottle at KK Supermart and other retailers, Caw2 Sirap Sparkling Lemon makes this heritage drink more accessible and refreshing. Each serving contains 4.6g of sugar per 100ml and is crafted with carbonated water, rose and lemon flavors, stabiliser (INS 466), permitted acid regulators (INS 296, INS 338), preservative (INS 211), salt, sweeteners (INS 955*) and colouring (INS 122).

The word “Caw” is a playful take on the Malaysian slang of Hokkien origin “kaw”, which means strong or intense. By using the word “caw” twice the brand is signaling that the drink delivers a very bold, powerful flavour experience, while also giving it a catchy, modern identity.

*sucralose

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