Yen Viet, a Vietnamese brand, has released new instant noodles infused with bird’s nest, fresh ingredients and a rich broth. This instant bowl noodle also contains PharmaGABA, which supports stress reduction and increased concentration. Notably, it contains no MSG and no preservatives, providing consumers with peace of mind.
Key takeaways: innovating with bird’s nest: now enhanced with GABA
Omachi has released the Omachi Spaghetti Party, a limited-edition box of mixed noodles featuring two spaghetti flavours: Spa-bonara and Spa-spicy. The product includes two compartments for the noodles, accompanied by real meat and vegetable toppings. Users can enhance the fun with a special “Mix or Dare” card set.
Only 1,000 units are available starting April 1, 2025. Consumers can purchase them at E-Mart in Ho Chi Minh City or order from Masan Consumer’s stores on ShopeeMall, LazMall, and Tiktokshop.
Key takeaways: instant spaghetti, but with an unexpected playful twist
Vitaday aims to help Thai consumers achieve a more relaxed state of mind with its new Vitamin Water, containing Vitamin B and GABA. These ingredients promote brain relaxation, alleviating stress and anxiety. Vitaday’s latest product is designed for everyone, whether studying, working, exercising or seeking a refreshing beverage for any occasion.
The brand emphasises that stress triggers the release of neurotransmitters, causing anxiety, insomnia and agitation. However, GABA works to regulate these neurotransmitters, resulting in reduced anxiety, relaxation, boosted brain function and easier sleep.
With proper hydration, Vitaday’s marketing highlights that their new drink, containing a B-complex vitamin, particularly B6, aids in sodium excretion.
Vitaday has also presented its drink as a solution for dry skin prevention through hydration, while also providing support for brain function and memory.
Vitaday also suggests its drink as a helpful addition to relaxation techniques like listening to music or reading before bed, to address insomnia.
Vitaday promotes its new drink with vitamin B, GABA and magnesium for both pre and post-workout consumption, claiming it boosts metabolism and endurance before exercise, and supports muscle recovery and reduces cramps after.
Key takeaways: create more use cases for vitamin B and GABA
Plantae has introduced a flavourful Thai Tea addition to its Bottle On The Go Plant Protein Drink. The drink offers 31g of protein from a blend of soy, pea, rice, sunflower seed and pumpkin seed – all in a sugar-free, 180-calorie treat. Enjoy the rich taste of Thai tea without the caffeine jitters (1mg/100ml), anytime, anywhere. Thai Tea now joins the existing range of Strawberry, Chocolate and Milk Tea flavours.
Plantae has introduced three new flavours to its Lite collection – Tropical Blend, Banana Milk and Coffee Latte, formulated with fat-burning ingredients such as L-Carnitine L-tartrate, CLA and green tea extract. Additionally, Plantae Lite includes 2% Capsaicin (chili extract), green coffee bean and green tea powder to boost metabolism. The drink is designed to promote satiety with high plant-based fiber and aid in muscle building with 16g of plant-based protein.
Alongside Plantae Lite, the brand has introduced Plantae Deep, featuring 150mg of research-backed PharmaGABA to enhance sleep without side effects. This supplement promotes deep, uninterrupted sleep through L-Theanine, calming the mind and reducing nighttime disturbances. It also includes Magnesium Oxide, enhancing L-Theanine’s effects and easing muscle tension, a common sleep disruptor.
Plantae Deep features a unique blend of 33 natural whole foods, carefully selected for their sleep-enhancing properties. The relaxing whole food blend, including Chrysanthemum indicum, Chamomile, Lemon balm, Basil and Blueberry, promotes relaxation and induces drowsiness. The deep sleep whole food blend, with Peppermint, Pumpkin Seed, Tart Cherry, Jujube and Turmeric, works to improve sleep duration and quality.
Key takeaways: tasty supplements with indulgent taste, research-backed ingredients, nutrient rich and burden-free and guilt-free
For this festive season, Domino’s Pizza Malaysia has unveiled its new ShaWAHma Pizza, available in two variants. The ShaWAHma Beef features fragrant spiced beef chunks, creamy Shawarma sauce, mozzarella, fresh cucumbers, onions, and cherry tomatoes, finished with a drizzle of tangy garlic mayo. For an extra cheesy experience, the Cheese Volcano ShaWAHma Beef includes a molten cheddar dip.
Key takeaways: Middle Eastern-inspired pizza
Coolblog Malaysia has joined the viral Dubai chocolate craze, launching a drinkable version called the Pistachio Kunafa Chocolate. This festive season special is part of their new Pistachios series, which also includes the Pistachio Milky drink.
Key takeaways: Dubai chocolate trend
Preserved Food Specialty Co., Ltd. (PFS), the largest freeze-dried product manufacturer in Thailand and Southeast Asia, has launched new products in the health and well-being segment.
The company currently offers Coffee Dreamy Non-dairy Creamer, Dreamy – Bubble Milk Tea 3in1, Dreamy Choco Milk, Dreamy Coffee Mix, Dreamy Milky Cream, Dreamy Cocoa Powder and other products.
PFS’s Bite Me Yogurt Smoothie Freeze Dry is a new freeze-dried yogurt and fruit smoothies with vitamin C, vitamin E and fibre.
The other new PFS’ products are Dreamy Fruit Tea in five flavours: apple, yuzu, peach, mixed berry, and honey lemon as well as Dreamy Natural Oat Milk Creamer, which is a creamer made from coconut oil and oat milk protein.
To mark their 30th anniversary and the start of their fourth decade, PFS has unveiled a new logo that embodies their future aspirations.
Partake in the festivities that include irresistible deals marked by the launch of a new line-up of Petite Cheesecakes!
Singapore, 26 March 2025 A whisk, a wish and a whole lot of cheesecake magic – Singapore’s homegrown cheesecake brand, Cat & the Fiddle is celebrating its 11th anniversary in the most whimsical way possible. From whisking up delightful deals to serving up brand-new creations, this milestone celebration is one that will leave fans purring with joy.
Launched in 2014, Cat & the Fiddle is helmed by renowned local pastry chef Daniel Tay. Known for its whimsical take on cheesecakes inspired by Asian flavours, the brand’s best-sellers include Milo Dinosaur, inspired by the beloved local chocolate drink and Mao Shan Wang Durian Cheesecake, a tribute to the king of fruits. Cat & the Fiddle currently counts seven retail outlets in Singapore including two Cat & the Fiddle Café at Woods Square and Punggol Golf Range.
All products and promotions will be available online at www.catandthefiddle.com or at its brick-and-mortar outlets islandwide. Please refer to Annex A in the attached document for the full list of retail outlets and their operating hours.
11th ANNIVERSARY NEW ADDITIONS – A Purr-fect Bite of Happiness
5-Inch Petite Cheesecake
They say good things come in small packages, and this year, Cat & the Fiddle is proving just that! To celebrate 11 years of spreading cheesecake joy, the brand is introducing the Petite Cheesecake (5-inch whole cake at S$35.90) – small in size but BIG on taste, for intimate celebrations or solo indulgence.
Available in three crowd-pleaser flavours – Cookies & Cream, Sweet Strawberry, and Classic New York – this decadent treat delivers the same creamy, dreamy goodness that fans know and love, just in a smaller, cuter form.
Make Your Own Fickle – Now Available Online!
Back by popular demand, Make Your Own Fickle; S$62.90 is making its grand return, this time, with the convenience of online ordering! For those who love variety, customers may now also mix and match their preferred combination via Cat & the Fiddle’s e-commerce platform.
Mobile Collection Points – Bringing Cheesecake Closer to Homes!
From 27 March – 20 April 2025, Cat & the Fiddle’s Mobile Collection will be popping up across the island so fans can enjoy their favourite cheesecakes at even more convenient locations. Please refer to Annex B in the attached document for the full list of locations as well as time slots.
For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:
● Official website: www.catandthefiddle.com
● Instagram: www.instagram.com/catandthefiddlecakes
● TikTok: www.tiktok.com/@catandthefiddlecakes
● Facebook: www.facebook.com/catthefiddle
Mayora Indah’s Wow Spageti has introduced a new Aglio Olio flavour in Indonesia. This product provides a spicy garlic pasta experience, bringing a taste of Italy to Indonesian consumers. Along with Meaty Bolognese and Creamy Carbonara, Wow Spageti provides Indonesian consumers with an affordable Italian-inspired meal option.
Mayora Indah has taken its Wow Spageti brand to the Philippines, rebranded as Wow Pasta, to capitalise on the Filipino market’s demand for affordable pasta.
Key takeaways: affordable option
Wonhae DIY Cafe has launched at Beanspot within Alfamart locations in Indonesia. This pouch drink, influenced by Korean beverage trends, is designed for consumption by pouring it over ice. These Korean Pouch Drinks are available in three flavours: Peach Lemonade, Pineapple Lemonade and Blue Lemonade.
Akasha Wira International, an Indonesian company, created Wonhae to offer affordable, halal-certified Korean-inspired products to Indonesian consumers.
Key takeaways: make Korean-inspired products accessible to a wide local audience
