Heritage Group has introduced the Almond Breeze 25 kcal Light Up Your Day campaign, highlighting its Unsweetened almond milk as the lowest‑calorie option in the market at just 25 kcal per serving. Made with premium California almonds, the drink is sugar‑free and cholesterol‑free, appealing to health‑conscious consumers who want wellness without sacrificing taste.
To strengthen its image, Almond Breeze has appointed Thai superstar Yaya Urassaya Sperbund as brand ambassador, embodying a modern, healthy lifestyle full of positivity.
The alternative milk market in Thailand is projected to grow over 30% in 2025, driven by health, sustainability, and reduced animal product consumption. Almond Breeze, already the No. 1 almond milk brand in both the U.S. and Thailand for three consecutive years, aims to reinforce its leadership through this campaign.
Marketing will span online and offline advertising, influencer collaborations, CSR activities, and product sampling, positioning “25 kcal” as a memorable brand marker. Heritage emphasizes Almond Breeze as more than a beverage — a balanced lifestyle choice that combines nutrition, convenience and taste.
To celebrate the festive season, Mondelez Malaysia has introduced Cadbury Dairy Milk Silk Mousse — a decadent new treat that combines the signature creamy richness of Cadbury milk chocolate with a delicate, aerated mousse center. This indulgent creation is crafted to deliver a lighter, melt‑in‑the‑mouth texture while still offering the familiar, comforting taste that chocolate lovers cherish.
Me Hay, the sugar‑free soju brand from Thailand’s Boon Rawd Trading, has introduced a new Honey Lemon flavour, joining its existing lineup of Red Sorbet, Honeydew Melon, Japanese Plum, Green Grape, and Fresh.
As Thailand’s first sugar‑free soju, Me Hay caters to health‑conscious modern consumers while preserving the authentic Korean taste and quality.
In South Korea, sugar‑free soju is transforming drinking culture as health‑conscious consumers seek lighter options. Traditionally regarded as a calorie‑dense spirit, soju is now being reimagined. In Thailand, brands like Me Hay are helping to extend this sugar‑free trend to new markets.
Sna’ap Dubai Chocolate by Chef Nouel Catis, a Filipino creator known for making the viral Dubai chocolate, has recently made available its creations in Singapore. The growing Dubai chocolate trend has evolved into a showcase of local flavours and textures.
Chef Nouel Catis’ Sna’ap Dubai Chocolate collection features four creations inspired by Middle Eastern, Filipino and Japanese flavours.
Dubai Chocolate: Pistachio Kunafa – Milk/Dark: The original icon: crisp kunafa and roasted pistachios folded into velvety 39% milk or bold 60% dark chocolate, inspired by Middle Eastern flavors.
Manila Chocolate – Ube Baklava: A tribute to Filipino and Middle Eastern flavors, blending creamy 39% milk chocolate with sweet ube, crunchy cashews, and flaky baklava.
Fukuoka Chocolate: Inspired by Fukuoka’s legendary Amaou strawberries, this creation is an artful harmony of strawberries, Lotus biscuits, white chocolate, and almonds.
Abu Dhabi Chocolate: Inspired by Abu Dhabi’s rich heritage, this creation unites saffron, cardamom, tahina, dates, and a radiant gold-leaf finish for a luxurious, nostalgic indulgence.
Other expressions of the Dubai Chocolate trend in various markets include:
Ülker Istanbul Chocolate (Turkey) — a blend of authentic Turkish milk chocolate, crunchy hazelnuts, and crispy kadaifi, inspired by the rich culture and flavors of Istanbul.
In Algeria, Moment El Djazair is a new chocolate bar inspired by Makrout El Louz, blending Algerian heritage with elegance to create an exceptional treat with a unique taste. Makrout El Louz is a traditional Algerian almond cookie, often enjoyed during celebrations such as Eid, weddings, and family gatherings.
Kopiko is spreading festive cheer across the Philippines this holiday season with the launch of two limited‑edition Blanca Winter Blend dessert coffees.
Each indulgent cup is crafted to capture the warmth of the holidays, available in two delightful topping choices — one with big, chewy marshmallows that melt into creamy sweetness, and the other finished with a generous sprinkle of rich chocolate flakes for a decadent crunch.
KUALA LUMPUR, 18 December 2025 – ZUS COFFEE is wrapping up the year with maximum comfort and a mission to spread chill vibes. Following last year’s heartwarming success, the beloved Chocolate ChubbyBara Series is back, inviting everyone to hit the reset button with chocolate-infused indulgence and adorable, relaxation-inspired treats.
With the Capybara — the world’s chillest rodent — as its spirit animal, ZUS COFFEE is tapping into that ultimate sense of calm amid the year-end rush. The comeback series is already a hit, with over 450,000 cups sold just two weeks in — exceeding its initial launch’s performance in 2024.
The Chocolate ChubbyBara Lineup
These premium chocolate drinks are designed to be a soft hug in a cup, with flavours that are well-loved throughout the year, including:
Finally Pistachio Chocolate: A comforting indulgence that feels like wrapping yourself in a soft blanket.
Australian Chocolate: Dive into that rich, classic comforting flavour, made with 100% Australian Chocolate for pure, decadent bliss.
Double Chocolate Chip Frappe: For true chocolate lovers but even more indulgent.
Frosted Mint Chocolate: Cool, breezy with a refreshing minty lift that’s perfect for staying light and chill.
Supporting Zoo Negara’s Chill Masters
ZUS COFFEE’s capybara inspiration extends far beyond the cup. The brand has collaborated with Zoo Negara Malaysia to adopt its resident capybaras, providing financial contribution that goes directly towards their wellbeing, including food, supplements, enrichment, medical needs, and habitat maintenance.
This initiative reflects ZUS COFFEE’s commitment to channelling its success towards conservation efforts, offering customers the joy of indulgence while giving back to the wider community. As the year draws to a close, the capybara spirit also serves as a gentle reminder to relax and reset before stepping into the new year.
Stay tuned to ZUS COFFEE’s social media channels for more updates on this Chocolate ChubbyBara Series
Philippine-based Pacific Synergy Food and Beverage Corp has broadened its Nutrifizz lineup, the sugar‑free prebiotic soda designed to support gut health, with the launch of two new flavours: Cream Soda and Cola. These additions complement the existing range of Yogurt and Lemon Lime, giving consumers more refreshing options to enjoy while benefiting from the drink’s functional prebiotic formulation.
Nutrifizz is sweetened with erythritol and formulated with prebiotics sourced from corn cobs. Its distribution in the Philippines continues to grow, with availability now at 7‑Eleven, Lawson, SM Stores, Landers and Robinsons Supermarket.
Nutrifizz addresses the market need for an affordable functional soda, offering prebiotics in a deliciously refreshing format. For comparison, a 320ml can of Coke Zero Sugar Vanilla is priced at PHP 37.5 on SM Stores’ online platform, while a 330ml can of Nutrifizz Lemon Lime retails for PHP 44.5 at the same outlet, making Nutrifizz only 18.7% more expensive than Coke Zero.
Nutrifizz’s future growth will be fueled by continued flavour innovations, anchored in its prebiotic, better‑for‑you positioning.
Designed for those stepping into the new year with purpose and togetherness
KUALA LUMPUR, 19 December 2025 – This Chinese New Year (CNY), Tiger Beer continues to rally consumers to 敢敢冲 (Dare to Charge Forward), a bold way to step into the year ahead with purpose and togetherness. Rooted in familiar CNY aspirations of ambition, connection, and celebration, Tiger expresses this year’s festive spirit through collaborations and designs that blend tradition with contemporary Asian creativity. As the first reveal in Tiger’s CNY line-up, these collectibles set the tone for more experiences and surprises that will unfold throughout the season.
To express the spirit of 敢敢冲 in a way that feels both progressive and meaningful, Tiger has partnered with Malaysian contemporary calligraphy artist Jameson Yap, whose signature River Stroke (流書) technique bridges heritage and modern design. For the collaboration, his expressive approach reinterprets themes often associated with CNY traditions, from wellbeing to harmony and shared prosperity, through bold, contemporary calligraphy.
Calligraphy Ceramic Plates, Mugs Blind Box and Mahjong Set
Crafted for homes that celebrate with personality, this year’s collection includes ceramic plates, mugs, and a four-player mahjong set, each featuring custom calligraphy. The plates and mugs come in five CNY-themed designs, including a mystery edition for collectors looking to complete the full series. Together, these pieces blend tradition with contemporary artistry, and are designed to be seen, shared, and remembered.
Tiger also continues its collaboration with atmos, the Tokyo-based streetwear label recognised for its influence across Asian sneaker and street culture. atmos brings a street-style lens to Tiger’s festive direction, adding a bold, modern edge that complements the brand’s Asian creative energy.
Tiger x atmos Poker Set
Making its debut this year, the first-ever Tiger x atmos Poker Set merges atmos’ design sensibility with a touch of CNY tradition, offering a streetwear-inspired twist on a familiar festive classic. The Poker Set also provides an early preview of a wider Tiger x atmos collaboration arriving later in the season, giving audiences a first glimpse of how both brands will continue championing bold Asian creativity.
Festive collectibles and rewards are available across participating outlets
This season, participating outlets nationwide will feature a range of limited-edition items and prizes.
Tiger Gold Ang Pao & Calligraphy Ceramic Mug Blind Box at Coffee Shops, Food Courts, and Chinese Restaurants
Tiger Gold Ang Pao
Consumers who purchase big bottles of Tiger Beer, Tiger Crystal, or selected beers under HEINEKEN Malaysia’s portfolio of brands at participating coffee shops, food courts, and Chinese restaurants can check under the bottle caps, as selected caps may feature special characters indicating prizes that may be won.
Selected eligible caps may be redeemed for the 10g 999.9 Tiger Gold Ang Pao worth RM6,200+, while those who collect six limited-edition caps, including at least one from Tiger Crystal, may redeem a Ceramic Mug featuring calligraphy by Jameson Yap.
All redemptions for this channel may be completed via the hotline at 1800-22-8220, available Monday–Sunday, 3 pm–11 pm.
Calligraphy Ceramic Plate Blind Box & Mahjong Set at Supermarkets, Hypermarkets, Lazada, and Shopee
At participating supermarkets, hypermarkets, and the HEINEKEN Official Stores on Lazada and Shopee, shoppers who spend RM138 and above on Tiger Crystal, Tiger Soju Flavoured Lager, or selected HEINEKEN Malaysia beers can redeem one Ceramic Plate featuring calligraphy designs. The plates come in five designs, including a mystery edition, allowing collectors to complete the full series over multiple redemptions.
Those looking for a larger keepsake can redeem the Limited-Edition Mahjong Set, available with a RM588 spend in supermarkets and hypermarkets or RM688 on Lazada or Shopee, inclusive of at least one carton of Tiger Crystal.
Tiger x atmos Exclusive Poker Set at Restaurants, Pubs, and Bars
Customers of restaurants, pubs, and bars who spend RM90 and above on Tiger Beer, Tiger Crystal, Tiger Soju Flavoured Lager, or other selected HEINEKEN Malaysia beers stand to win a Tiger x atmos Poker Set or RM88 TNG eWallet credit. Receipts with the purchase of bottled beer count as one entry, while receipts with draught beer count as two entries.
99 Speedmart Cash Vouchers, Tiger Rummy Set and Samsung Galaxy Z Fold 7
Samsung Galaxy Z Fold 7 at Convenience stores
Shoppers at participating convenience stores who purchase RM20 worth of Tiger Crystal, Tiger Soju Flavoured Lager, or selected HEINEKEN Malaysia beers will stand to win a Samsung Galaxy Z Fold 7.
99 Speedmart Cash Vouchers & Tiger Rummy Set At 99 Speedmarts
At 99 Speedmart outlets, shoppers who purchase one carton of Tiger, Tiger Crystal, Tiger Soju Flavoured Lager, or selected HEINEKEN Malaysia products stand to win prizes, including the Tiger rummy set, RM1,000 worth of 99 Speedmart Vouchers, or RM500 worth of 99 Speedmart Vouchers.
To participate, shoppers can submit their entries via the Tiger Chinese New Year microsite at tigercny.tigerbeer.com.
For more information on the activation and promotion mechanics, visit tigercny.tigerbeer.com and follow the brand on Instagram and Facebook for updates. All promotions are subject to Terms and Conditions and available while stocks last.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
Families from Ronald McDonald House (RMH) at Tunku Azizah Hospital, together with the StarCruises crew, celebrated a full day of joy aboard the Star Voyager at Port Klang
Special Event Brings Joy to Children and Families Ahead of Port Klang Sailing Season
20 December 2025 | Kuala Lumpur — StarCruises, in collaboration with the Ronald McDonald House Charities Malaysia (RMHC Malaysia), today hosted nearly 200 families and paediatric patients aboard the Star Voyager cruise ship during a special port-stay event. The patients and their families are beneficiaries of the Ronald McDonald House (RMH), a facility that serves as a “home away from home” for families accompanying their children while receiving treatment at Hospital Tunku Azizah, Kuala Lumpur.
A tour of interesting places and facilities aboard the Star Voyager with families and RMHC staff, guided by the ship’s crew
This event marks the maiden voyage of the Star Voyager for the 2025/2026 season from Port Klang, operating from 19 December 2025 to 2 February 2026, with destinations including Phuket, Singapore and Bintan.
This event reflects StarCruises’ ongoing commitment to supporting and engaging with local communities. As part of its Corporate Social Responsibility (CSR) programme under the theme “Bringing Hope and Happiness Onboard and Beyond,” the initiative underscores the company’s dedication to fostering meaningful collaborations across various ports and destinations throughout Asia.
In line with this spirit, StarCruises is proud to collaborate with RMHC Malaysia, which provides temporary accommodation through the Ronald McDonald House (RMH) for families with children undergoing medical treatment, offering comfort and support during challenging times.
Special memento exchange between StarCruises and RMHC Malaysia. From left to right: StarCruises mascot, Pin Pin; Mr. Michael Goh (President, StarCruises); Mr. Nasri Md. Nordin (General Manager, RMHC Malaysia); Mr. Mithun Shetty (Hotel Director, Star Voyager); and McDonald’s mascot, Hamburglar.
“On behalf of StarCruises, we are delighted to have the RMHC families with us aboard the Star Voyager. As we begin our Port Klang deployment this season, it was a joy for our crew to spend the day with the children and their families, sharing smiles, laughter and memorable moments together. We hope this day has brought happiness to everyone involved and created lasting memories,” said Michael Goh, President, StarDream Cruises.
This special event brought together families, crew members and special guests for a joyful experience, featuring appearances by the StarCruises and McDonald’s mascots, as well as family-friendly acrobatic performances, magic shows and dance performances by the Star Voyager team.
Adding to the joy of the event, StarCruises further surprised RMHC families by gifting selected families with complimentary cruise packages, giving them something special to look forward to — a future cruise holiday aboard Star Voyager or her sister ship, Genting Dream under Dream Cruises, departing from Port Klang.
RMH families were also treated to a delightful Halal afternoon tea at The Lido restaurant, the ship’s inclusive dining venue featuring a dedicated Halal-certified section. Children were entertained with balloon art, clown performances, and creative craft activities. Crew members also took them on tours of the ship, showcasing its recreational facilities and onboard attractions. The ship’s crew engaged warmly with the young patients, making the experience full of joy and happiness.
“StarCruises and RMHC Malaysia hope that collaborations like this can serve as an example for other companies to support families facing challenges while accompanying their children undergoing long-term medical treatment in hospitals. Experiences like these provide families with the opportunity to take a temporary break from the stressful hospital environment. Companies and the community can also assist families by contributing through RMHC Malaysia,”said Mohd Nasri Mohd Nordin, General Manager of RMHC Malaysia.
“Aryan was very excited to have the opportunity to visit the cruise ship. It was something we never imagined, especially after going through challenging times. My husband and I once slept in the hospital lobby while Aryan underwent surgery. So, we are truly grateful to RMHC for providing comfortable accommodation and to StarCruises for brightening our lives with this special event. This joyful once-in-a-lifetime experience will surely be remembered by Aryan forever,”said Mrs. Rohaya, mother of Aryan Haiqal, who was born with a serious congenital condition.
StarCruises’ mission is also aligned with RMHC Malaysia’s, as it is committed to continuously supporting and contributing to local communities, in line with the company’s efforts to make the cruising experience a platform that delivers benefits and positive impact to society.
To support families with children undergoing medical treatment, donations to Ronald McDonald House Charities (RMHC) Malaysia can be made at: https://rmhc-malaysia.my/
Vinamilk ADM, the fortified and sterilized nutritional milk from Vietnam’s Vinamilk, now comes in a new A2 variant. ADM A2 delivers 23 essential nutrients for children — including Vitamin A, D3, Calcium, Zinc, and Selenium — in a low‑sugar formulation. With the inclusion of A2 protein, the milk is easier to absorb and digest.
ADM A2 (plain low sugar variant) is now part of the ADM lineup, alongside the plain low‑sugar variant, plain with sugar, strawberry flavour and chocolate flavour.
Vinamilk has further expanded its pillow milk portfolio with a low‑sugar milk enriched with 100% A2 protein sourced from the US. Unlike A1 protein, A2 protein is more easily absorbed and digested, making it better suited for children’s sensitive digestive systems. Enhanced with essential micronutrients including Vitamin A, D3, Calcium and soluble fibre, the formulation supports healthy vision, strong bones and gentle digestion.
Vietnamese companies are turning their attention to jelly sticks. These portable, affordable snacks come in various fruity flavours and food service-inspired flavours like bubble...
