Ichitan has launched Ichitan Tea Play, a ready-to-drink green tea made from premium young tea leaves. This invigorating drink boasts twice the natural caffeine from tea leaves, combined with a refreshing mixed fruit flavour that balances sour and sweet notes.
Energy is a sought-after benefit, but consumer preferences vary, with some opting out of energy drinks and ready-to-drink coffee. Ichitan Tea Play is positioned as a natural energiser, providing consumers with a refreshing and invigorating alternative to traditional energy drinks or coffee.
For summer relief, Ichitan has launched Green Tea with Chrysanthemum and Honey, a refreshing green tea with fragrant chrysanthemum, in a wide-mouth bottle.
Key takeaways: emphasise the natural energy benefits of RTD tea
Suntory PepsiCo Beverage (Thailand) Co., Ltd. will invest THB 1 billion in 2025, marking the largest investment in seven years since the joint venture between Suntory and PepsiCo in Thailand, revealed Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., according to a report by Prachachat Business Newspaper.
To meet the rising market demand for carbonated soft drinks, Suntory PepsiCo is making a major investment to boost production capacity at its Saraburi factory by 50%.
With a current market share of 39.1%, placing them second, Pepsi aims to capture 40% of the market in 2025.
In 2024, the cola segment grew by 4-5%, and despite a slower start in 2025 due to cooler weather, the company remains optimistic about continued growth. This confidence stems from the anticipated hot season, which typically drives 35% of annual sales.
TCP Group’s Red Bull has partnered with global artist BamBam – Kunpimook, whose image is now featured on Red Bull Soda packaging as the brand’s new ambassador. Red Bull Soda, introduced two years ago with a refreshing soda twist, targets consumers aged 18-35 and now has a new Summer Berry flavour.
Mr. Varawut Pongchinpak, Chief Commercial Officer – Thailand of TCP Group, stated “Red Bull Soda is the category leader in Thailand’s premium energy drink market. This year, we’re accelerating brand momentum with the ‘Recharge and Refresh’ strategy—built to spark energy and inspire passion, empowering consumers to live life at full speed all day long. We’re targeting a twofold increase in sales from last year with key drivers through our partnership with BamBam Kunpimook Bhuwakul, our new global brand ambassador, whose dynamic persona, passion, and global fanbase align seamlessly with the Red Bull brand. This collaboration will elevate Red Bull’s impact both in Thailand and worldwide.”
TCP has the leading market share in the premium energy drink market in Thailand with a 60% share, of which Red Bull Soda sales grew by 40% in 2024, Red Bull Extra up by 40% and the female-focused Ready increased by 10%, said Varawut Pongchinpak in an interview with Brand Inside.
TCP’s energy drink business is divided into 75% mass energy drinks, led by the Krating Daeng brand, and 25% premium energy drinks.
Varawut stated that energy drink market growth is currently sluggish due to stable purchasing power and delayed summer heat, despite summer usually boosting sales by 10%, or 30% of the year’s total, reported Brand Inside.
The energy drink market was valued at THB 22 billion in 2024 with premium energy drink accounting for 10% of the market. TCP expects the energy drink market to grow by an average of 6% in 2025.
Key takeaways: tailor to the preferences of young consumers and an easy-to-drink propositions
Vida Zero is now available in Malaysia in a larger volume, still offering zero calories, zero sugar, and zero colouring. The larger pack size covers Salty Lychee, Green Apple and Original Citrus flavours.
To celebrate Raya, Vida Malaysia is also offering Vida Zero in festive packaging featuring seven designs, each with festive-related messages on the packaging. The beverage’s festive campaign features actor Zul Ariffin.
Key takeaways: festive marketing and bigger volume for sharing
MOS Burger has introducd its first-ever Tokyo Hamburg Rice Burger in Thailand. This premium rice burger features Japanese ingredients, spinach and barley rice, a Japanese-style hamburger steak, grilled tomatoes, cheese and a rich sauce. Tokyo Hamburg is available from THB 169.
MOS Burger recently opened a new branch at One Bangkok, a central Bangkok lifestyle destination, exclusively offering the Wagyu Burger menu, a must-try for meat lovers.
Smoke Bacon Wagyu Burger: A tender Wagyu beef burger enhanced with the smoky flavor of smoked bacon, lettuce, tomatoes, and onions, topped with egg-infused tartar sauce and ketchup. Price: THB 249.
Triple Cheese Wagyu Burger: A tender Wagyu beef burger that cheese lovers will adore, featuring mozzarella, cheddar, and parmesan cheeses, served with salad greens, pizza sauce, and mayonnaise. Price: THB 249.
Salsa Wagyu Burger: A zesty, Mexican-inspired Wagyu burger served with a tortilla wrap, lettuce, tomatoes, and onions, topped with salsa and avocado sauce. Price: THB 229.
Teriyaki Egg Tartar Wagyu Burger: A thick, juicy Wagyu beef burger enriched with rich teriyaki sauce, topped with egg-infused tartar sauce and ketchup, served with lettuce, tomatoes, and onions. Price: THB 199.
For a festive return, Burger King Indonesia has re-released the Ayam Bumbu Hitam Madura. Available in 2023, the menu item is a chicken-based adaptation of the famous Madura dish, Bebek Madura Bumbu Hitam, which uses kluwek to create its signature black spice. The dish is paired with Frestea jasmine tea with basil seeds.
Bangkok, 26 March 2025 — Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, announces its outstanding achievements over the past seven years, marking consistent average growth of 8.2%, double the overall growth rate of Thailand’s non-alcoholic beverage market. The company reveals its strategic plans for 2025, continuing the “Must Win” strategy to strengthen its presence in carbonated soft drinks, ready-to-drink tea and coffee markets; accelerate growth in the energy drink category; develop innovative products served to health-conscious trends; bring joy and excitement to consumers through engaging marketing campaigns; and emphasize interactive consumer experiences and compelling content to foster deeper consumer connections. Moreover, Suntory PepsiCo Thailand remains committed to driving business growth while sustainably upholding social responsibility and environmental stewardship to become “The Most Beloved Beverage Company in Thailand with True Gemba Centricity.”
Mr. Tanuj Chadha
Mr. Tanuj Chadha, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Co., Ltd., proudly stated, “Over the past seven years, Suntory PepsiCo Thailand has achieved consistent growth. We significantly improved our market share in the carbonated soft drink segment, especially in low and no-sugar categories, aligning with the growing health-conscious consumer trends. Moreover, we were the first player to use 100% recycled PET bottles (rPET) in Thailand’s beverage market, reinforcing sustainable resource utilization and aligning with the growing eco-friendly trend. These accomplishments clearly demonstrate our leadership position in Thailand’s beverage market, driven primarily by our ‘Must Win’ strategy, which includes.
1) Strengthen Core of carbonated beveragesby launching new flavors, particularly products with low and no sugar, delivering outstanding performance with an average growth of 16.1% for Pepsi Zero Sugar.
2) Portfolio Transformation with healthier and great-tasting innovative products across beverage categories, including exciting new flavors for ready-to-drink Oolong Tea ‘TEA+’ and ready-to-drink ‘BOSS’ Coffee. We also deliver unique consumer experiences through new energy drink like Sting.
3) Win with Customers via reach and exceptional service by outlet and category expansion nationwide, offering the right products with the right shopper experiences and leveraging AI Technology to add future capabilities.
4) Insulated Long Term by efficient operations and fostering sustainability
The company has delivered quality and safety products that meet food standards as well as respond to consumers’ demand with high-efficiency production lines that could produce an average of 1,300 million liters per year. The company is dedicated to efficient water management to minimize water loss at every production stage, using less than 1.40 liters of water to produce 1 liter of beverage. We also promote water conservation through the ‘Mizuiku’ program, continuously raising awareness about the importance of water resources and the environment among the youth since 2019.
Continue to expand sustainable packaging management by actively promoting proper segregation and collection of used PET bottles for recycling into new ones, called ‘Bottle-to-Bottle Recycling.’ Apart from being the first player using 100% rPET bottles in Thailand’s beverage market, we have expanded using rPET 100% bottles to Pepsi and TEA+ portfolios- now covering 18 SKUs, representing the highest adoption of rPET bottles in the beverage market. These initiatives enabled the company to significantly reduce the use of Virgin PET plastic by over 8,300 tons (March 2018 – December 2024).
5) Develop an organization by enhancing employees’ capabilities to reach their full potential while growing alongside the company and building a truly employee-centric culture. These efforts have earned us numerous prestigious recognitions. Most recently, Suntory PepsiCo Thailand was named one of the ‘Top 50 Companies in Thailand 2025’ by WorkVenture, recognized as one of the most desirable workplaces for the young generation for the second consecutive year (2024–2025).”
Mr. Anawat Sangkhasap
Mr. Anawat Sangkhasap, Chief Marketing Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., said, “Suntory PepsiCo Thailand’s success stems from our deep understanding of consumer behavior and our relentless innovation in product development and consumer experience. Over the past few years, consumer behavior has shifted significantly—with growing health consciousness, willingness to spend for new and joyful experiences, and increased sustainability awareness. Consumers now also seek products that deliver real value for money. Overall, the beverage market continues to grow steadily, particularly in low or no-sugar products across carbonated beverages and energy drink categories. We are actively advancing the carbonated soft drink market by refreshing our brand image and proposition to better connect with Gen Z consumers. We are also accelerating our premium ready-to-drink tea and coffee portfolio, which continues to gain popularity. At the same time, we are penetrating the energy drink segment and implementing integrated 360-degree marketing campaigns across all product categories to effectively reach consumers nationwide.”
Mr. Yosayut Sahawatcharin
Mr. Yosayut Sahawatcharin, Chief People & Culture and Corporate Affairs Officer at Suntory PepsiCo Beverage (Thailand) Co., Ltd., stated, “Beyond business growth, Suntory PepsiCo Thailand is deeply committed to cultivating a strong performance-driven culture guided by a ‘People-First’ concept, nurturing and empowering our employees to grow alongside the company. We offer opportunities to enhance their capability and build career paths across various functions—whether they are based at our headquarters or manufacturing plants. Diverse working experiences and career growth, including regional and global exposure, have also been provided for high-potential talent. Additionally, we encourage active employee engagement and foster an inclusive culture, creating a workplace where everyone is encouraged to speak up, share ideas, and truly feel part of the organization. Importantly, we champion social and environmental initiatives that reflect our commitment to sustainability and our corporate value of ‘Growing for Good.’ These efforts make Suntory PepsiCo Thailand a desirable workplace where people thrive.”
In 2025, Suntory PepsiCo Thailand will accelerate portfolio transformation by launching new innovative products that respond to fast-changing consumer needs. We will sharpen commercial and supply chain capacity by expanding production capacity, leveraging digital technology to consistently deliver high-quality products with great taste and increasing customer satisfaction. Importantly, we remain committed to building our performance-driven cultureand talent. By staying focused on our ‘Must Win’ strategy, we aim to become ‘The Most Beloved Beverage Company in Thailand with True Gemba Centricity.'” Mr. Tanuj concluded.
YanKer Shop Food Co., Ltd. (盐津铺子), the Chinese snack food company that focuses on traditional Chinese flavours, announced in February 2025 of a plan to establish a wholly-owned subsidiary Yanjin Food (Thailand）Co., Ltd. and invest in the construction of a production base in Thailand.
The project’s investment amount is approximately RMB 220 million (USD 30 million). The primary focus will be on building a smart production base with konjac and potato chips as core products.
This follows an early January 2025 announcement of plans to establish a Vietnamese subsidiary, Yanjin Food Vietnam Co., Ltd., to support the company’s overseas business strategy.
Key takeaways: Chinese snack company expands its foodhold in Southeast Asia
From left to right: Mawardi Yunus, Ruby and Amir Nanawi with the Scott Kitchen Towel mascots and goodie bags filled with exclusive merchandise.
KUALA LUMPUR, 28 March 2025 – Following Scott’s groundbreaking initiative aimed at encouraging healthier indulgence, the paper towel brand revealed that its “Kalori Kurang, Raya Lebih Riang” movement helped Ramadan bazaar-goers reduce calorie intake by up to 6 million calories.
Oil from ayam goreng being absorbed by Scott Calorie Absorb Towels which can help reduce excess oil by 127 calories per sheet.
Present across three major Ramadan bazaars namely Bazar Ramadan Stadium Shah Alam, Bazar Ramadan USJ 4 and Bazar Ramadan Dato Keramat AU1, Scott distributed an astonishing 49,040 sheets of its Scott Calorie Absorb Kitchen Towels. Each sheet is tested and proven to be able to absorb up to 127 kcal which equates to more than 1 teaspoon of excess oil, therefore, eliminating an estimate of up to 6,228,080 kcal from delicacies like keropok lekor, cucur udang, and ayam goreng.
A two pack of Scott Calorie Absorb towels.
Scott also partnered directly with Ramadan bazaar vendors who incorporated Scott Calorie Absorb Kitchen Towels into their food preparation and serving processes. Before serving customers, vendors would dab Scott Calorie Absorb Kitchen Towels on freshly prepared dishes to remove excess oil, allowing the authenticity and flavour of beloved Ramadan specialities to remain intact while significantly reducing calorie content.
“What these numbers really demonstrate is that making simple but practical modifications to how we enjoy our foods can have an enormous collective impact,” explained Yap Li Vern, Marketing Manager of Scott. “Our ‘Kalori Kurang, Raya Lebih Riang’ movement showcases a straightforward method that helps to improve the nutritional profile of dishes without significantly altering cooking or eating habits.”
Bazaar vendors at Bazaar Ramadan Stadium Shah Alam using Scott Calorie Absorb Towels to help make their traditional delicacies healthier by removing up to 127 calories of excess oil.
Scott’s initiative stands as a response to the growing national concern about rising obesity rates, with Malaysia having the highest obesity rate in Southeast Asia. By reimagining a household staple as a practical tool to reduce oil consumption, Scott has pioneered an approach that honours Malaysian culinary traditions while empowering Malaysians with effective methods to indulge more healthily.
The campaign goes beyond Ramadan bazaar takeovers. In the spirit of Ramadan and upcoming Hari Raya celebrations, shoppers who spend a minimum of RM60 in a single receipt on any participating products of the Kimberly-Clark Nationwide Raya Promo, which includes Scott Calorie Absorb Kitchen Towel, will receive a classy 2-tier ceramic dessert stand. Meanwhile, those spending at least RM20 in a single receipt can join the contest to win a Gold Bar worth RM50,000. The promo ends on 15 April 2025.
Kuala Lumpur, 28 March 2025 — This Ramadan, Klook, a leading travel and experiences platform, is turning travel into an act of giving. In collaboration with Farm Fresh and Kechara Soup Kitchen (KSK Society), Klook is launching a heartfelt initiative to bring nourishment and joy to underprivileged communities across Malaysia. Through this meaningful partnership, 1,000 packs of Farm Fresh kurma milk will be donated to those in need, ensuring that fasting beneficiaries receive essential nourishment during this holy month.
“At Klook, we believe travel is more than just experiences—it’s about bringing people together, fostering meaningful connections, and giving back to the communities we touch. Ramadan is a time of gratitude and reflection, and we are honoured to turn every journey booked on Klook into an opportunity for kindness. Through this initiative, we hope to spread the joy of giving, ensuring that every booking made contributes directly to supporting those in need,” said Sarah Wan, General Manager, Indonesia, Malaysia, and Singapore, Klook.
“At Farm Fresh, we believe that nourishment goes beyond just food – it’s about fostering well-being and strengthening communities. We are delighted to partner with Klook and Kechara Soup Kitchen for this meaningful cause, ensuring that those observing Ramadan have access to wholesome, natural sustenance. As a brand rooted in fresh, high-quality dairy, we see this initiative as an opportunity to share the goodness of nature while giving back to the community,” said Azmi Zainal, Group Chief Operating Officer of Farm Fresh Berhad. As a source of natural energy and essential nutrients, kurma milk is a thoughtful way to help sustain those observing Ramadan.
Kechara Soup Kitchen has been serving marginalised communities in Malaysia for over 17 years, providing more than 1.3 million meals since its establishment. “This contribution helps us extend vital support to those facing hardships, ensuring they receive nourishment and care during the Ramadan season,” said Justin Cheah, Marketing Director at Kechara Soup Kitchen.
Beyond Ramadan, customers can continue supporting local communities by experiencing the heart of Farm Fresh’s mission. Visit Farm Fresh at UPM to witness firsthand how fresh, sustainable dairy is crafted, or enjoy a dinner at The Acre by Farm Fresh, where farm-to-table goodness brings people together over wholesome meals. Every visit supports a homegrown brand dedicated to enriching both health and community.
Love Earth Organic has unveiled the all-new Love Earth MamaBliss Lactation Powder with 100% plant-based goodness in Malaysia.
The product contains natural milk stimulants like...
8 April 2020 - Heineken Malaysia Berhad (HEINEKEN Malaysia) has been supporting its local communities and is committed to donating basic food items to...
