Coca-Cola Europacific Aboitiz Philippines (formerly Coca‑Cola Beverages Philippines) is broadening the flavor lineup of Lift, its entry into the country’s energy drink market, with the introduction of a strawberry variant. The new strawberry variant Berry Bolt adds to the existing citrus blast flavour first launched in 2025 as the company’s answer to the competitive energy drink segment. Lift is powered by vitamin B3, zinc and caffeine.
Coca‑Cola Beverages Philippines first introduced Lift Citrus Blast in regional markets in a returnable glass bottle format, before recently expanding the offering with PET packaging. The new Lift Berry Bolt is now available in PET bottles across East Visayas, including Cebu, Tacloban, Bohol, Samar and Leyte.
The Lift variants carry the tagline ‘Dare to Change,’ serving as a call‑to‑action that encourages consumers to switch to the new brand.
Bungkus Kaw Kaw has launched Riang Raya Kaw Kaw in Malaysia in collaboration with Ribena. During Ramadan, beverage brands often maximize the opportunity to capture both in‑home and out‑of‑home consumption by offering larger pack sizes. The new 1‑litre format not only makes it easier for consumers to share drinks with friends and family when breaking fast, but also delivers more value for money compared to standard sizes.
Riang Raya Kaw Kaw is available in the following variants:
Fresh Doze, the Thai brand known for its Press & Shake functional drinks, has introduced a new Lycopene Peach dispensing cap. This skin-enhancing supplement is designed to promote a naturally radiant, rosy complexion while strengthening your internal defenses against sun damage. Each serving harnesses the combined power of 40 mg of tomato-derived lycopene, 500 mg of Vitamin C and Niacinamide (Vitamin B3) to nourish and protect your skin
The drink carries a sweet peach aroma, making it more appealing for those who dislike the taste of fresh tomatoes.
Fresh Doze Lycopene Peach contains 0% fat, no artificial colors, and just 15 calories per serving, priced at THB 18 per unit.
Could the matcha craze and the success of Ito En’s Matcha Love — featuring its innovative powder‑in‑cap technology — reignite consumer interest in Fresh Doze, a key player in the powder-in-cap segment in Thailand.
Kerry’s consumer research shows that digestive health has become the number one functional health need globally, with 76% of consumers believing gut health affects overall health and wellbeing
JAKARTA, Indonesia, Feb. 26, 2026 /PRNewswire/ — Kerry’s BC30™ (Bacillus coagulans GBI‑30, 6086), a resilient, spore‑forming probiotic ingredient, has received regulatory approval in Indonesia for use with the “Live Culture” claim across applicable general food categories. The approval follows the inclusion of BC30™ in Indonesia’s permitted microorganism list under PERBPOM No. 38/2023, which defines the microorganisms permitted for use in processed foods in Indonesia.
Products containing BC30™ may communicate “Live Culture” on pack and in marketing communications, in full compliance with Indonesia’s National Agency of Drug and Food Control (BPOM) requirements. The approval applies to general food categories, excluding Category 13.0 – Special Nutrition Products, which are regulated separately under Indonesia’s food category framework.
“This approval represents an important step forward for manufacturers looking to develop credible, compliant functional foods in Indonesia,” said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. “Being able to communicate a ‘Live Culture’ claim with BC30™ provides new opportunities to meet consumer interest in digestive health, while maintaining the formulation stability and quality required for food and beverage applications.”
Kerry’s consumer research shows that digestive health has become the number one functional health need globally, with 76% of consumers believing gut health affects overall health and wellbeing. Across Southeast Asia, consumers increasingly seek functional foods and beverages that support everyday digestive wellbeing.
Designed for food and beverage applications, BC30™ (Bacillus coagulans GBI‑30, 6086) is known for its ability to remain viable through manufacturing, storage, and digestion, helping deliver live cultures to the gut.
To qualify for the “Live Culture” claim in Indonesia, products containing BC30™ must meet several key regulatory conditions. These include the declaration of the full genus, species, and strain name: Bacillus coagulans GBI‑30, 6086, in the ingredient statement. Finished products must deliver a minimum of 1 × 10⁶ CFU per gram or millilitre at the end of shelf life, supported by appropriate analytical data. In addition, clear storage instructions must be stated on finished goods to ensure compliance with BPOM requirements.
The approval of BC30™ supports Kerry’s ongoing commitment to enabling science‑based, compliant innovation in functional foods and beverages tailored to local market needs.
Boost Juice Malaysia has launched Refreshing Ramadan Crushes to help consumers recharge and feel energised when breaking fast. Made with real fruit flavours and smooth sorbet, the drinks are enhanced with Energiser Wellmune — a yeast beta‑glucan postbiotic designed to support immunity, improve mental clarity, and provide a healthy energy boost.
In Malaysia, Wellmune is typically promoted for general immunity support, while its role in supporting healthy energy levels is rarely highlighted. The partnership with Boost Juice during the fasting month helps showcase Wellmune’s energy‑boosting benefits.
A fast-track pathway to leadership, featuring local rotations and an international placement, now open for applications.
PETALING JAYA, 27 February 2026 – Heineken Malaysia Berhad (HEINEKEN Malaysia) is inviting ambitious young Malaysians to apply for its Global Graduate Program (GGP) 2026, with applications open from 2 to 27 March for its upcoming September 2026 intake. The GGP is HEINEKEN’s flagship accelerated development program, designed to build the next generation of leaders across its global network of operating companies, now launching in Malaysia.
The GGP offers young talents a fast‑track pathway to leadership, enabling participants to gain experience and responsibilities at an accelerated pace compared to traditional career tracks. A defining feature is its global exposure, where the talents will benefit from cross-market experiences, on-the-job learning, and immersion into HEINEKEN’s international culture, offering Malaysian graduates a distinctive edge within the local graduate program landscape while contributing to a purpose-driven organisation rooted in Brewing the Joy of True Togetherness to inspire a better world.
Victoria Ang, People Director of HEINEKEN Malaysia
Victoria Ang, People Director of HEINEKEN Malaysia, said, “At HEINEKEN Malaysia, we are building a future-fit, high-performance culture driven by curiosity, courage, and empowerment. Through the GGP, we invest early in high-potential talent, equipping them to lead with impact and shape the future of our business. We are excited to welcome young Malaysians who aspire to challenge themselves and build truly global careers with us.”
GGP’s three-year journey comprises:
Foundational & Cross-Functional Rotation (12 months) – You’ll build strong, core functional skills while collaborating with teams across the business, gaining broad commercial, and operational insights.
International Placement (6 months) – Embark on an overseas assignment at one of HEINEKEN’s operating companies, gaining exposure to new markets and diverse cultures.
Landing Role (18 months) – Step into a management role to apply your learning and accelerate your leadership growth.
Upon completion, graduates then transition into a fast-tracked development journey, positioning them to reach Senior Manager level within 10 years.
Since the introduction of the GGP in Malaysia, participants from the most recent intake have undertaken international placements across HEINEKEN’s global network, including Ireland, the Netherlands, and others, reflecting the program’s global mobility and reach.
William Loo, a current GGP graduate, will be heading to the Netherlands for his international placement. He shares his advice to aspiring applicants: “Never be afraid to ask questions, stay curious and be proactive. Growth accelerates when you tap into the experience of those around you.”
Jasmine Reynell, heading to Ireland for her international assignment, added: “Don’t compare your journey to others — focus on learning and embrace mistakes as part of growth. Real progress takes time, and that’s perfectly fine.”
Who can apply?
The Global Graduate Program seeks ambitious graduates ready to take their first step into a global career. Ideal applicants should meet the following criteria:
Education: A Bachelor’s or Master’s degree with interest in careers within Supply Chain and Sales.
Work Experience: Applicants may have up to one year of working experience, excluding internships.
Languages: Proficiency in English is essential.
Work Rights: Applicants must have the legal right to work in Malaysia.
Mobility: Applicants must be prepared for global mobility.
Malaysia becomes the first overseas host country for the initiative, with the exhibition running until 1 March 2026.
More than 40 original works are showcased, featuring National Intangible Cultural Heritage inheritor Zhou Shuying and contemporary artist Cui Xiaoqing, presenting traditional craftsmanship through a contemporary visual language.
The exhibition features an immersive “Cube” digital space, a live Master Work3station demonstration, and an AI interactive experience zone, alongside a cultural exchange between Chinese paper-cutting and Malaysian batik artisans.
KUALA LUMPUR, 27 February 2026 – The “Chain of Civilization – Digital Intangible Cultural Heritage (ICH) Co-Creation Initiative” marked its global first overseas stop in Kuala Lumpur today at LaLaport Bukit Bintang City Centre (also known as LaLaport BBCC). As the initiative’s debut outside China, Malaysia serves as its inaugural international host. The exhibition is open to the public from 27 February to 1 March 2026.
The “Chain of Civilization – Digital Intangible Cultural Heritage Co-creation Initiative” is one of the key international cultural exchange programmes for 2025. With the concept of a “chain” at its core, the project symbolises the interconnectedness and shared development of civilisations. It is designed to roll out in different countries under annual thematic chapters. By fusing digital innovation with heritage traditions, the initiative aims to shape a new “cultural gateway” for the contemporary era, presenting Chinese culture through innovative expressions, fostering mutual learning among civilisations, and establishing a new marker for cultural exchange.
Titled “Chinese Visions on Paper”, the exhibition centres on Yuxian paper-cutting, a recognised National Intangible Cultural Heritage of China. Through digital technology and immersive spatial design, the showcase highlights how traditional craftsmanship can be reinterpreted in a contemporary context, while adding fresh momentum to Malaysia–China cultural exchanges.
Using Intangible Heritage as a Bridge for Malaysia–China Cultural Exchange
“Paper-cutting embodies the essence of Eastern wisdom and serves as a vessel carrying the centuries-old exchanges between China and Malaysia. Today, paper-cutting has become a regular feature of cultural exchanges between our two countries,” said Zheng Xuefang, Minister of the Embassy of the People’s Republic of China in Malaysia. “Today’s event is not merely a showcase of a Chinese intangible cultural heritage craft, but a continuation of a cultural bond that transcends mountains and seas. We hope digital technology can become a powerful wing for the transmission of intangible heritage, enabling Malaysian traditional culture to reach China, and allowing China’s intangible cultural treasures to connect with Malaysian youth,” he added.
Mr Zhu Xiaojian, Director of the Cultural Heritage Protection and Utilisation Committee, China Arts Development Association noted that paper-cutting is more than a folk art form. “It carries people’s aspirations for a better life and symbolises blessings of harmony and reunion. The vitality of intangible heritage depends not only on preservation, but also on effective dissemination. In the digital era, the integration of heritage and technology opens up new pathways for cultural communication,” he said.
He added that the programme seeks to present Chinese ICH through digital visuals, online engagement and immersive experiences, making it more accessible and relatable to overseas audiences.
Over 40 Works Reflect Contemporary Expressions of Eastern Aesthetics
Zhou Shuying, a third-generation inheritor of Yuxian paper-cutting
The exhibition presents more than 40 original works, including the “Twelve Zodiac” and “Flora & Fauna of Fortune” series by Zhou Shuying, a third-generation inheritor of Yuxian paper-cutting.
Having trained under her father from a young age, Zhou has mastered traditional techniques such as sketching, carving and colouring. Building on this foundation, she continues to innovate, extending paper-cutting from traditional decorative window art into contemporary thematic works and public art spaces.
The showcase also features works from contemporary artist Cui Xiaoqing’s “Thousand-Pattern Project”. By reinterpreting Chinese character structures and traditional paper-cut patterns, the series explores the relationship between folk art and modern design language, offering a new contemporary lens on intangible heritage.
Immersive Installations and Interactive Experiences
Moving beyond a conventional static exhibition format, the event introduces an immersive “Cube” digital space. Through light projections and moving visuals, visitors can experience the intricate details and aesthetics of paper-cutting in a multi-sensory environment.
At the centre of the exhibition, a “Master Workstation” allows visitors to observe live demonstrations of traditional processes, including sketching, cutting and colouring. This provides the public with a rare opportunity to witness the craftsmanship up close.
An AI Interactive Greeting Card zone further blends tradition with technology, enabling visitors to create personalised digital artworks inspired by paper-cut motifs and instantly generate customised images.
On the opening day, National Intangible Cultural Heritage inheritor Zhou Shuying and a Malaysian batik master conducted a joint sharing session, highlighting similarities and exchanges in motifs, colours and handcraft techniques between the two traditional art forms.
“The intangible cultural heritage not only strengthens cultural exchange between Malaysia and China, but also has strong potential within the cultural tourism sector,” said Mr Lee Thai Hung, Deputy Director-General, Tourism Malaysia. “Culture serves as an important bond between our two countries and a bridge that fosters harmony and mutual understanding. Through these intangible heritage arts, people can gain a deeper appreciation of each other’s cultures, allowing Malaysia–China relations to grow stronger and closer,” he added.
Background and Organisers
The “Chain of Civilization – Digital Intangible Cultural Heritage Co-Creation Initiative” is listed as a key cultural exchange initiative.
Guiding Organisation: China National Society for the Promotion of Arts and Culture
Co-Organisers: Beijing Poly Art Co., Ltd. Cultural Heritage Protection and Utilisation Committee, China Arts Development Association
Organiser: The Chain of Civilization Organising Committee
Partner: China Internet Information Center
Exhibition Period: 27 February – 1 March 2026
Venue: LaLaport Bukit Bintang City Centre (LaLaport BBCC), Kuala Lumpur
The Gongxi Raya, Kongsi Sukses event was attended by Khairil Ahmad (left), Vice President of Government Affairs & Public Policy, Lazada Malaysia, and Kevin Yap (right), Head of General Operations, Lazada Malaysia. With guests speaker (from left) Jimmy Sun, Head of Sales, Marketing and Operations at Jean Perry Malaysia; Christy Ng, Founder and Chief Executive Officer of Christy Ng Shoes; and Lazada’s Exclusive Strategic Content Creator Partners Stella Boo and Vickie Siah, shared perspectives on sustaining credibility and long term growth in today’s fast moving digital landscape.
As Lazada approaches its Riang Bersama 3.3 sale and Lazada’s birthday campaign season, the platform spotlights the ecosystem of creators, brands and sellers that play a shared role to power consumer confidence in 2026
KUALA LUMPUR, THURSDAY, 27 FEBRUARY 2026 – Malaysia is now Southeast Asia’s fastest-growing digital economy, reaching US$39 billion and posting 19% year-on-year expansion in 2025 (Google; Temasek; Bain & Company, 2025). Behind that headline figure is a more human story – one built by millions of individual choices about who to trust, which brands to return to and which voices to follow.
It is that story that Lazada Malaysia chose to put at the center of Gongxi Raya, Kongsi Sukses, a gathering that brought together homegrown entrepreneurs, about 100 digital creators, brand partners and community voices to explore how modern Malaysian success is built not in isolation, but through ecosystems of shared trust and collective opportunity.
Rather than a conventional brand showcase, Gongxi Raya, Kongsi Sukses was a candid conversation about what sustains growth in a digital economy where content moves fast, choices are endless and consumer attention is earned, not given. It also serves as an important lead-in to Lazada’s 3.3 and Birthday campaigns, where the platform is bringing its community together not only to drive excitement and discovery, but also to encourage more informed shopping behaviours among consumers, so Malaysians can shop online with greater confidence, awareness and trust.
Kaya Qin, Chief Executive Officer of Lazada Malaysia, emphasised the platform’s commitment to strengthening trust, authenticity and informed shopping as it builds towards its Riang Bersama 3.3 sale and Birthday campaign season
“2026 is about raising the standard of online shopping in Malaysia. Lazada is not only focused on bigger campaign moments, we are focused on building a destination of choice on LazMall where trust, authenticity and confidence are felt in every purchase. Together with our creators, brand partners and sellers, we are building a stronger Lazada experience that empowers consumers to shop smarter every day,” said Kaya Qin, Chief Executive Officer of Lazada Malaysia.
Gongxi Raya, Kongsi Sukses brought together 100 digital creators, brand partners and sellers as Lazada Malaysia spotlighted how shared trust and collaboration power a more confident 2026 shopping experience
Central to this edition was the formal recognition of the creator community as a pillar of Lazada’s ecosystem – not merely as a marketing channel, but as a driver of authenticity, engagement and consumer confidence. This reflects Lazada’s broader direction for 2026, where creators are increasingly seen not just as promoters, but as trusted voices who can help consumers make more critical and informed purchase decisions.
The event brought together four practitioners for a talk show style discussion on how trust and authenticity are built in today’s digital landscape. Representing the brand perspective, Jimmy Sun, Head of Sales, Marketing and Operations at Jean Perry Malaysia, and Christy Ng, Founder and Chief Executive Officer of Christy Ng Shoes, shared how consistency, transparency and customer connection shape long term consumer confidence. From the creator perspective, Lazada’s Exclusive Strategic Content Creator Partners, Vickie Siah and Stella Boo, spoke about building audience trust through credibility, relatability and responsible content. Across all four conversations, a consistent thread emerged: visibility without credibility is short lived, and growth without community is fragile.
“For a homegrown brand like Jean Perry, trust is built over time through consistency, product quality and delivering what customers expect every time they shop. Working with Lazada helps us strengthen that trust at scale because consumers can find our official store presence, compare product information clearly, and shop with greater confidence through a platform they can trust,” said Jimmy Sun, Head of Sales, Marketing and Operations, Jean Perry Malaysia.
Meanwhile, Christy Ng, Founder and Chief Executive Officer of Christy Ng Shoes, shared “As a digital first brand, Christy Ng has grown by staying consistent in quality, listening closely to our customers, and earning trust over time. Consumers today are more careful with every purchase, so authenticity and confidence matter more than ever. That is why working with Lazada makes sense for us, it helps us show up in a trusted online environment where customers can shop our brand with greater assurance.”
Lazada is responding to this by making trust not just a principle, but a long-term commercial strategy through the strengthening of its official brand and seller channels on LazMall, supporting responsible creator partnerships and maintaining platform safeguards that give consumers greater transparency over the products and people they choose.
Throughout 2026, Lazada Malaysia will continue to champion the message that shopping with confidence means shopping with awareness, especially as consumers navigate online risks such as scams, misleading listings and counterfeit goods. This includes encouraging Malaysians to prioritise trusted environments such as LazMall, buy from verified brands and sellers, check authenticity labels, review seller ratings and customer feedback, and understand return and refund policies before making a purchase.
As Lazada approaches its Riang Bersama 3.3 sale – one of the platform’s most significant shopping events of the year – Gongxi Raya, Kongsi Sukses signals the direction the platform is carrying into all its campaign seasons in 2026, where deals and promotions remain a key priority alongside a stronger focus on trust, authenticity and informed purchasing.
The 3.3 campaign will see shoppers access LazMall’s widest assortment of global brands, while reinforcing trust at the core of the shopper experience through verified stores, authenticity signals and greater purchase confidence. From 8.00pm on 2 March, Lazada turned up the festive momentum with a specially curated Raya infused Riang Bersama 3.3 sale, packed with standout deals, surprise drops and shopper rewards. Highlights include Raya deals of up to 90% off under the Crazy Brand Mega Offer with extra storewide vouchers on selected items, and up to 80% off international favourites via Global Brand Deals.
Shoppers can also stock up on daily essentials through Mesti Beli at highly competitive deals, while the RM13 All Out Surprise Deals unlock over RM130,000 worth of offers from brands including Habib, Ogawa and Ecovacs, available in limited quantities for a limited time. The excitement continues with Surprise Box from RM3, featuring items worth up to RM600, as well as Birthday Spend and Win, where shoppers stand to win prizes worth up to RM115,000.
“We want Malaysians to enjoy the excitement of great deals with the confidence that they are buying from the right stores, choosing authentic products, and shopping with stronger protections. Mega campaigns will always be an important part of what we do, but what matters just as much is the reassuring everyday experience consumers have on Lazada through our brands and sellers on our platform, content creators, and community,” Kaya Qin added.
By bringing these voices together, Lazada reaffirms its commitment to building a digital economy anchored in credibility, collaboration and long-term value – ensuring that each campaign is not only larger in reach, but stronger in foundation. For Lazada Malaysia, Gongxi Raya, Kongsi Sukses is both a celebration of that progress and a commitment to the principles that will carry it forward.
For more information on Lazada Malaysia’s initiatives and upcoming campaigns, please visit Lazada Malaysia on its official Facebook, Instagram and Tiktok.
The festive month is set to be sweeter and more colourful this year as Pos Malaysia unveils its limited-edition 2026 Hari Raya merchandise collection — a celebration of Malaysian traditions, childhood memories and the joy of coming together during Syawal. Offered through Pos Malaysia’s online store, Philatelic Bureaus and selected Post Offices, the collection features beautifully illustrated Sampul Duit Hari Raya 2026, a playful range of acrylic charms, and the irresistibly adorable Kuih Krew plushies, as well as the Hari Raya 2026 Special Pack, a philatelic collectible designed in the same spirit as the popular CNY 2026 Special Pack.
The Hari Raya 2026 Special Pack, priced at RM20, carries a festive design adapted from this year’s Sampul Duit Raya key visual, and extends the narrative into an elegant keepsake for collectors. Each pack includes a miniature sheet with three 60‑sen stamps, a greeting card, an envelope, and two complimentary Sampul Duit Raya in two unique designs. Pre-orders begin on 26 February via the Pos Malaysia online store, with availability at selected Post Offices starting 5 March.
This year’s Sampul Duit Raya Pos Malaysia brings storytelling to life through whimsical illustrations by a local artist. When arranged together, the envelopes form a continuous festive parade scene filled with balik kampung warmth and Raya nostalgia. Each set priced at RM8 includes 10 premium envelopes finished with matte lamination, gold embossed elements and spot UV accents. Shoppers at Pos Shop can also enjoy these festive designs as a Gift‑With‑Purchase (GWP) — receive one set with a minimum in‑store spend of RM25, while stocks last.
Adding a sprinkle of fun to everyday accessories, Pos Malaysia also introduces the Hari Raya acrylic charms, a lively selection of acrylic charms featuring festive and postal icons such as the EV van, the classic post office, the cheerful Abang Pos and the iconic red postbox Malaysians know and love. To create continuity from the Sampul Raya collection, several charm elements are adapted directly from the envelope illustrations, extending the festive story into a collectible form. Priced at RM5 each, the lightweight and durable charms are perfect for keys, bags, phone straps, pouches or even as additions to Raya hampers. The charms will be available for online pre-order beginning 24 February, while selected Post Offices will offer them starting 9 March.
Completing the festive line-up is the adorable Kuih Krew Plushiewith shopping bag, inspired by Malaysia’s most beloved kuih raya. Soft, huggable and full of personality, the Kuih Krew brings each kuih to life in the sweetest way. Kapit Kutie takes its shape from the crisp, folded form of traditional kuih kapit, while Dahlia Darling charms with a floral design inspired by the iconic kuih dahlia or kuih semperit. Rounding out the trio is Bahulu Boo, modelled after the fluffy, round silhouette of classic kuih bahulu.
Each plushie comes paired with a mini Pos Malaysia shopping bag, making them not only delightful to display but wonderfully practical too — perfect for gifting, collecting or adding a playful touch to your festive décor. Priced at RM37 each, Kapit Kutie and Dahlia Darling will be available Kapit Kutie and Dahlia Darling will be available for online pre-order starting 24 February, and at selected Post Offices from 26 February, while Bahulu Boo arrives toward the end of April.
All items in this limited‑edition collection will be offered through the Pos Malaysia online store, with selected merchandise also available at selected Post Office and Pos Shop. As availability varies by item and release date, customers are encouraged to secure their favourites early as these festive treats are expected to sell out quickly.
Kuala Lumpur, 25 February 2026 – Julie’s returns with its annual Hari Raya short film, ‘Kenangan Tu Ke Mana?’, continuing the brand’s tradition of reflective festive storytelling. Known for its emotionally resonant narratives, the latest short film invites audiences to pause and reflect on the importance of being present with their loved ones. It serves as a gentle reminder that the moments we share today, become the memories that stay with us for a lifetime.
The short film follows Hidayah, a woman who visits Pusat Simpanan Memori, a place where memories from every stage of life are stored and revisited. Guided by a customer service officer named Zamri, Hidayah journeys through the chapters of her past, with her Hari Raya memories with her son Azmir taking centre stage. From lively celebrations during his childhood, to quieter and more distant moments as he grows older. These memories reveal a bond shaped by time and by promises that become harder to keep.
As Hidayah revisits these moments, subtle gaps and glitches begin to appear within her recollections. These disruptions hint at unresolved emotions and a growing distance between mother and son that has slowly formed over the years. Each memory invites viewers to reflect on presence and what it truly means to be there for the people who matter most. ‘Kenangan Tu Ke Mana?’ unfolds thoughtfully, drawing audiences into Hidayah’s search for meaning within these fragments and the memories she holds closest to her heart.
Reflecting on the short film, Tzy Horng Sai, Director of Julie’s Biscuits said, “Every year, Hari Raya carries with it a quiet magic, where moments linger in the heart, long after the celebrations have passed. With ‘Kenangan Tu Ke Mana?’, we wanted to shine a gentle light on the spaces between memories, the little gaps where understanding can fade, and the bonds that can grow stronger when nurtured with care. Just as Love Letters have been a sweet companion on festive tables, bringing people together to share and celebrate, this film is our way of celebrating presence, connection, and the simple acts of love that make Raya truly unforgettable. At Julie’s, we hope to create stories that warm hearts, spark reflection, and remind us all of the beauty in showing up for one another.”
Sharing his perspective, Creative Director of GOVT VCCP, Theophilues Tan said, “Hari Raya is often associated with togetherness, but we wanted to explore what that truly means today. In a time when we are constantly connected yet often emotionally distant, being present matters more than ever. Rather than focusing purely on tradition, the film examines the subtle gaps that can form in relationships over time, especially between parents and children. Through a science-fiction narrative, this film creates space to reflect on something deeply human: the moments we miss, the promises we postpone, the memories that quietly shape us and the choice to truly show up for the people who matter most.”
This Hari Raya, Julie’s invites audiences to watch ‘Kenangan Tu Ke Mana?’, and share it with their loved ones, encouraging everyone to reflect on cherished moments and continue creating memories that last a lifetime. This short film is now available for viewing on Julie’s official YouTube channel. For customers who are getting started with their Hari Raya preparations, can purchase the Julie’s Love Letters, a favourite during festive seasons, conveniently packed in a tub for gifting or snacking. For those who enjoy adding a personal touch to their celebrations, Julie’s also offers recipe inspiration on how Love Letters and other products can be incorporated into homemade Raya treats. Visit Julie’s recipe page to discover new ideas for the festive season.
The Love Letters are available in three classic flavours, namely Chocolate, Strawberry, and Vanilla. Get them at your nearest retail stores or online at the official Julie’s Shopee and Lazada flagship stores. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.
To watch Julie’s previous Hari Raya Short Films, click on the links below:
Coca-Cola Amatil Indonesia has introduced a new 250ml perfect size refreshment for its Coca-Cola, Sprite and Fanta range in mid-2017.
https://youtu.be/F_RL-9SLD4s
The new 250ml PET...
In Indonesia, Yuzuki Tea has unveiled an immunity-boosting tea known as Gan Gan Tea. The new beverage is made from natural ingredients including licorice...
