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Bask Bear Coffee & Toasties sponsors Itam: A Sun Bear Story

By
Tan Heng Hong
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Tourism Malaysia Deputy Director-General Samuel Lee (third from left), together with (from left) Head of Secretariat Visit Malaysia 2026, Mohd Akbal Setia; Vice Chancellor APU, Prof. Dr. Ho Chin Kuan; Brainchild Pictures Malaysia Sdn Bhd Director Raymond Tan; Bask Bear Senior Brand Manager April Augustin; Deputy Vice Chancellor (Academic Development & Strategy) Prof. Ts. Dr. Murali A/L Raman and Head of School of Media Art and Design Debbie Liew.

Tourism Malaysia helps promote nation’s 1st sun bear documentary-feature

KUALA LUMPUR, 17 December 2025 – Bask Bear Coffee & Toasties, Malaysia’s fastest-growing coffee chain, is the official Food & Beverage (F&B) sponsor for Itam: A Sun Bear Story, Malaysia’s first feature-length documentary on the endangered Malayan sun bear.

This announcement was made during a media event unveiling the collaboration between producers Brainchild Pictures Malaysia Sdn Bhd and Tourism Malaysia to promote the film as part of Visit Malaysia 2026 (VM2026).

Tourism Malaysia Deputy Director-General Samuel Lee (centre), Vice Chancellor APU Prof. Dr. Ho Chin Kuan (left) and Brainchild Pictures Malaysia Sdn Bhd Director Raymond Tan, symbolically received Charcoal Toasties from Bask Bear mascot Brader BLE, flanked by VM2026 mascots, Wira and Manja.

Tourism Malaysia Deputy Director-General Samuel Lee and Brainchild Pictures Director Raymond Tan both symbolically received Charcoal Toasties from Bask Bear mascot Brader BLE flanked by VM2026 mascots, Wira and Manja.

This presentation of the brand’s Limited-Time-Offer (LTO) Charcoal Toastie marked its official sponsorship of the film, reflecting a shared commitment to sustainability, conservation and Malaysian storytelling. This LTO ends on Jan 21, 2026.

Bask Bear’s sponsorship of Itam: A Sun Bear Story marks a “full-circle” moment, as the brand drew its identity from the Malayan Sun Bear, known locally as Beruang Matahari

This sponsorship marks a “full-circle” moment, as the brand drew its identity from the Malayan Sun Bear, known locally as Beruang Matahari. The species, unique to Southeast Asia, symbolises the courage and warmth that have defined the brand since its inception.

For Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd, the partnership represents a natural alignment between brand purpose and national conservation efforts. 

“Bask Bear was inspired by the Malayan sun bear from day one, so supporting Itam is deeply personal for us,” said Loo. “This collaboration allows us to extend that inspiration beyond our cafés, turning awareness into action while celebrating a uniquely Malaysian story on a national and international stage.” 

“We are proud to support Itam, which Tourism Malaysia has recognised, and to acknowledge the vital work of the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan in protecting this endangered species,” he adds. 

Produced by Brainchild Pictures, Itam: A Sun Bear Story chronicles the rehabilitation and release journey of a rescued sun bear under the care of BSBCC. Through intimate storytelling

and striking cinematography, the film highlights the urgent need to protect one of Southeast Asia’s most endangered species and its fragile rainforest habitat. 

In response, Tan said collaborations with brands such as Bask Bear help broaden the film’s reach beyond traditional cinema audiences. 

“Itam: A Sun Bear Story is much more than a documentary; it is a call to protect one of Malaysia’s most vulnerable wildlife species. Itam’s journey from trauma to freedom mirrors the challenges faced by countless animals whose habitats are disappearing.  

“We are grateful to partners like Bask Bear for helping bring this conservation message to the public in a meaningful and accessible way,” he added. 

As part of its involvement, Bask Bear has rolled out an ongoing, ITAM-themed LTO menu inspired by the sun bear and Malaysia’s tropical forests, available until Jan 21, 2026. The offerings include its first-ever charcoal toasties and signature Aren® palm sugar beverages, sourced from local farmers in Borneo, reinforcing the brand’s ongoing support for local ingredients and environmental awareness. 

Bask Bear Coffee & Toasties’ ITAM-themed LTO menu, featuring its first-ever charcoal toast, draws visual inspiration from the sun bear’s dark coat and the lush sweetness of the tropical forest it calls home

The new line-up of food includes:

  • Cheezy Chicken Charcoal Toastie
  • Spicy Aren Chicken Charcoal Toastie
  • Spicy Aren Beef Charcoal Toastie
  • Cheezy Chicken Rice Bowl
  • Cheezy Fries & Tenders Bowl

In addition, the exclusive Aren beverages on offer:

  • Aren Aerocano
  • Aren Latte
  • Aren Cocoa

In tandem, Bask Bear will roll out a special collection of merchandise featuring its mascot, Brader BLE. The items, available nationwide for a limited time while stocks last, continue the brand’s tradition of turning cultural collaborations into collectable moments for fans. 

This initiative builds on Bask Bear’s previous conservation efforts, including its 2023 ‘Save Our Sun Bear’ adoption and awareness campaign in support of BSBCC. Collectively, these efforts reflect a growing movement among Malaysian brands to integrate sustainability into business innovation. 

The collaboration between Brainchild Pictures and Tourism Malaysia positions Itam: A Sun Bear Story as a national symbol for ecotourism leading into VM2026.

IRAMA Signature Marks Its Debut in Putrajaya with its Grand Opening at IOI City Mall

By
Tan Heng Hong
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From left: En Arshad Kamarulzaman, Puan Bella Rahman, Puan Sarina bt Yusof, Puan Shukriah Yon, En Ikhwan Siru & En Ikmal Siru during the ribbon cutting ceremony

PUTRAJAYA, 12 DECEMBER 2025 — Irama Dining Group proudly celebrates a signifi cant milestone with the offi cial opening of IRAMA Signature, its latest and most refi ned gastronomic destination at IOI City Mall, Putrajaya. The grand ceremony was offi ciated by IDG founders En. Arshad Kamarulzaman, Puan Bella alongside IRAMA Signature’s co-owners En. Ikhwan Siru, and En. Ikmal Siru, marking an important chapter for the homegrown culinary brand.

The event, attended by distinguished guests, media, partners, and industry friends, began at 10.30 am and ended at 12.30 pm, celebrating IRAMA’s continued commitment to elevating modern Malay gastronomy.

IRAMA Signature brings together the most celebrated dishes from IRAMA Dining Group’s family of restaurants, offering a dining experience that blends modern sophistication with the timeless fl avours of Malaysia. The concept honours the nation’s culinary heritage while introducing contemporary techniques and presentation.

“From the very beginning, our mission has been to preserve the soul of Malay cuisine while presenting it in a way that resonates with today’s diners. Said Arshad Kamarulzaman – Founder of Irama Dining Group (IDG).

IRAMA Signature is the culmination of that dream, a home where our culinary stories, traditions, and inspirations converge. We are deeply grateful for the support that has allowed us to bring this vision to life, and we look forward to welcoming guests into a space that feels both familiar and extraordinary.” Said Ikhwan Siru, Co Owner – IRAMA Signature IOI City Mall Putrajaya.

A Space That Marries Modern Luxury & Malaysian Identity

Designed with both comfort and refi nement in mind, IRAMA Signature features a modern yet classic interior, inspired by the warmth of Malaysian hospitality and elevated through contemporary design elements.

A central highlight of the space is the IRAMA Portrait which serves as a visual tribute to culture, identity, and the IRAMA story.

The restaurant offers a versatile dining experience with both indoor and outdoor seating areas, allowing guests to choose the environment that suits them best. With the capacity to accommodate up to 150 guests at once, it is ideal for both casual dining and larger gatherings.

Additionally, three (3) private dining rooms provide the perfect setting for intimate events, corporate meetings, family celebrations, or exclusive hosting. Altogether, these thoughtfully curated features come together to create a dining experience that is authentic, elegant, yet distinctly Malaysian.

IRAMA Signature is located at Lot GE-11, Symphony Walk, Ground Floor IOI City Mall Putrajaya.

Follow us on social media:

Instagram: irama.signature

TikTok: irama_signature

Facebook: irama.signature

The Golden Duck Co. turns up the heat in Singapore with fiery new Mala potato ridges

By
Tan Heng Hong
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The Golden Duck Co. has unveiled an exciting addition to its snack lineup in Singapore — two brand‑new potato ridges that pack a punch with bold, fiery flavours. Inspired by the heat and intensity of mala cuisine, these ridged chips come in two tantalizing varieties: Sichuan Mala Hot Pot, which delivers the signature numbing spice of Sichuan peppercorns, and Extra Spicy Mala Hot Pot, crafted for those who crave an even more intense, tongue‑tingling kick.”

Both flavours are inspired by the bold and vibrant Chinese mala hot pot cuisine, which has flourished within Singapore’s dynamic food scene.

SIGEP Asia & Restaurant Asia 2026 to feature “The Asia Selection for the Bakery World Championship – Bread in the City” in conjunction with the UIBC Congress in Singapore

By
Tan Heng Hong
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Singapore, 10 December 2025  –  The upcoming SIGEP Asia and Restaurant Asia 2026 which is organised by IEG Asia and co-organised with Restaurant Association Singapore, will mark a milestone year for the global bakery and confectionery community. The shows will take place from 15 to 17 July 2026 at the Sands Expo and Convention Centre at Marina Bay Sands.

The organisers are delighted to announce that two major events will take place in conjunction with the shows – The Asia Selection 2026 – the official qualifying round for the Bakery World Cup “Bread in the City 2027” and The International Union of Bakers and Confectioners (UIBC) Congress 2026, bringing together international talent, craftsmanship and innovation from across the world.

The Asia Selection for the Bakery World Championship – “Bread in the City”

The “Bread in the City” – Asia Selection 2026 will spotlight the region’s most skilled bakers where eventually two chosen winners will advance to the Bakery World Championship – “Bread in the City 2027” in Rimini, Italy at SIGEP WORLD 2027.

Organised by IEG Asia and Singapore Bakery & Confectionery Trade Association (SBCTA) and, endorsed by Richemont Club International and Richemont Club Italy, this high-level competition will feature 8 elite teams from across the Asia-Pacific region. The teams will compete across multiple categories from Bread Making to Pizza Making to Viennoiserie and more, each reflecting a blend of technical mastery, regional inspiration and creative expression.

The distinguished judging panel will comprise industry leaders and experts from the Richemont Club International, with judges invited by SBCTA to evaluate the contestants’ craftsmanship, innovation, and presentation.

According to Dr Ilaria Cicero, CEO of IEG Asia, “Bringing ‘Bread in the City’ to Singapore reflects our commitment to celebrating Asia’s remarkable talent in bakery. This platform shines a global spotlight on the region’s craftsmanship, creativity and passion, offering the best bakers in Asia the opportunity to compete, learn and ultimately represent our region on the world stage. We are honoured to support the next generation of bakery excellence at SIGEP Asia and Restaurant Asia 2026.”

Building on this perspective, Matteo Cunsolo, President of Richemont Club Italy, underlined the global resonance of the competition. He said, “The Asia Selection for Bread in the City holds great significance for Richemont. Bread is a universal symbol that connects cultures and people, and its appreciation extends across the globe. The opportunity to showcase and witness teams from distant countries embrace the art of baking and challenge themselves in this craft is truly inspiring. We are deeply honoured to host the Asian team at the Bread in the City World Championship final and to celebrate the shared passion that unites the global bakery community.”

Echoing this commitment from a regional standpoint, Forest Lim, President of SBCTA, emphasised the importance of Asia’s role in the global bakery landscape. He said, “The Bread in the City – Asia Selection 2026 represents a defining moment for Asia’s bakery community. Hosting this competition in Singapore reflects our region’s growing contribution to global baking excellence. This event is not only about celebrating craftsmanship; it’s about recognising the innovation, discipline, and collaboration that define today’s bakers. We are proud to work with the Italian Exhibition Group to bring this platform to Asia, and we look forward to seeing the region’s best talents rise to the world stage in Rimini. Bread in the City is where the artistry of baking meets opportunity — and we invite industry partners to join us in supporting this remarkable showcase of skill, passion, and progress.”

UIBC Congress 2026

The International Union of Bakers and Confectioners (UIBC), representing the bakery and confectionery industry across the globe will hold its 2026 Congress from 13 to 15 July 2026 in Singapore in conjunction with SIGEP Asia 2026 and Restaurant Asia 2026.

The congress will bring together international leaders, master bakers and confectionery experts to exchange insights, celebrate craftsmanship and discuss emerging trends shaping the bakery industry’s future. UIBC delegates will also explore the innovations and advancements in F&B, Foodservice and Ho.Re.Ca. showcased at SIGEP Asia 2026 and Restaurant Asia 2026.

“The UIBC’s presence reflects the region’s growing importance in the global bakery landscape and presents a valuable opportunity for industry professionals to exchange insights, celebrate craftsmanship and be inspired by innovation, a spirit that SIGEP Asia and Restaurant Asia also proudly champions for our global and regional bakery communities.” said Dr Ilaria Cicero, CEO of IEG Asia.

“UIBC (the International Union of Bakers and Confectioners) will hold its 2026 annual congress in Singapore, coinciding with SIGEP Asia. Bakers and confectioners representing 40 countries worldwide will meet to discuss the future of their crafts, and to elect the World Baker and World Confectioner of the Year 2026, who will take over from the Spaniard José Roldán and Singaporean Joanne Huang respectively,”  said José Maria Fernandez, Secretary General of UIBC.

Note:

The Asian bakery market is valued at approximately USD210.38 billion in 2025 and is projected to grow to between USD283 billion by 2035, according to major market research firm, Mordor Intelligence. Key drivers include urbanisation, rising incomes, busy lifestyles, and a growing demand for convenient and western-style baked goods.

 

Rising Stars Shine at Gatorade Malaysia Closed 2025

By
Tan Heng Hong
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Gatorade Malaysia Close 2025 Winners of the Women’s Singles Open (19 & 35) Category Left to right: Foo Bee Fon (1st Runner Up), Ms. Delima Ibrahim, President of Malaysia Pickleball Association, Laurel Yong Loong Er (Champion), Shahmeez Reza, Senior Manager, Trade Marketing & Marketing Services, Etika Sdn Bhd, and Lim Xin Yu (2nd Runner-Up)

Nation’s first official pickleball championship crowns junior and senior champions, highlighting the sport’s rapid growth and inclusivity.

Kuala Lumpur, 11 December 2025 – The inaugural Gatorade Malaysia Closed 2025,
the nation’s first-ever official pickleball championship, concluded this past weekend
with thrilling matches, fierce competition, and memorable highlights that brought
Malaysia’s best players together on one court.

Competitors battled not just for medals, but for official national ranking points,
marking a major step toward establishing pickleball as a recognised competitive
sport in Malaysia. Emerging talents, junior athletes, and seasoned players delivered
fast-paced rallies and strategic play that reflected Malaysia’s rapidly growing
pickleball community.

Gatorade Malaysia Closed 2025, organized by the Malaysia Pickleball Association
(MPA) in collaboration with the Kuala Lumpur Pickleball Association (KLPA), all
matches were officiated under national standards. Winners earned ranking points to
climb Malaysia’s official pickleball ladder, on top of championship titles that
celebrate their skill, discipline, and sportsmanship.

Gatorade Malaysia Close 2025 Winners of the Men’s Singles 35+ Category
Left to right: Ritchie Lee (1st Runner Up), Mohd Faizal Bin Othman (Champion), and Ahmad Hazeeq (2nd Runner-Up)

The tournament drew a diverse field, from promising juniors to former national
sportsmen—illustrating pickleball’s increasing appeal as both a recreational game
and a serious competitive platform. The event showcased a sport beginning to
transition into a structured national ecosystem, supported by official rules, coaching
pathways, and competitive progression.

“We’re delighted to have Gatorade supporting the inaugural Malaysia Closed 2025,”
said Delima Ibrahim, the Competition Chairwoman of the Malaysia Pickleball
Association. “Their involvement helps grow the sport at all levels, especially from
the grassroot and junior levels who are discovering pickleball as a hobby, to
competitive athletes refining their skills. It’s encouraging to see corporate partners
like them who share our vision of building an inclusive and sustainable pickleball
community.”

Tournament Highlights

The Gatorade Malaysia Closed 2025 featured multiple categories across all age
groups, from Under 12 and Under 15 juniors to adult divisions, bringing together
Malaysia’s emerging and established pickleball talent. National stars such as
Keevan Raj, former national hockey player, and Izran Farroukh, ex-SUKMA tennis
player, competed at the highest level, delivering fast-paced, thrilling matches that
highlighted the sport’s growing popularity and inclusive appeal.

Adult categories produced memorable moments, with Mohd Faizal Bin Othman,
Men’s Singles 35+ champion, dedicating his victory to his family: “I’m grateful for
Gatorade’s support and the opportunities this tournament provides for athletes and
the pickleball community. Events like these inspire younger players to elevate their
game.”

Lim Xin Yu, 2nd Runner-Up in the Women’s Singles Open, added: “I’m thrilled to
have secured 3rd place. A big thank you to Gatorade for organizing this
tournament-I hope to see more events like this, and I dream of pickleball one day
being part of SUKMA, the SEA Games, and even the Olympics.”

As a global brand trusted by elite athletes and the sports drink of choice for players,
Gatorade also has a special focus on grassroots development, supporting young
talent and helping them discover their potential. The junior players shone throughout
the tournament, demonstrating skill, determination, and passion for the sport. Boys
Doubles U18 champion Dzarif Dzakwan said, “I feel amazing to be part of this
tournament. It motivates me to keep improving both on and off the court.”

Pickleball in Malaysia: A Rapid Rise

Once a niche pastime, pickleball has exploded in Malaysia over the past year. The
country is now the No.1 pickleball nation in Asia and among the top three
fastest-growing nations globally, with over 143,000 active players competing across
more than 400 courts nationwide. With new venues, community events, and a strong
national tournament schedule, the sport is rapidly gaining popularity across all age
groups.

Players go head-to-head in a thrilling rally at the Gatorade Malaysia Closed 2025.

Globally, pickleball has been the fastest-growing sport, thanks to its accessibility,
fast-paced yet low-impact gameplay, and broad appeal. Malaysia is now beginning
to emulate this model, laying the foundations for a sustainable, inclusive, and
competitive pickleball ecosystem that nurtures talent and fosters national pride.

For winners listings by categories, please see HERE.

Help Extended To Flood-Hit Families And Businesses Across Northern States As Ai-CHA Distributes Relief Packs And Supplies

By
Tan Heng Hong
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Ai-CHA Volunteers with staff from Jabatan Kebajikan Masyarakat & Pasukan Perubatan/Kesihatan during distribution of relief packs at Pusat Pemindahan Sementara (PPS) Mangsa Banjir Sekolah Kebangsaan Kampung Bahagia.

KUALA LUMPUR, 10 December 2025 — Flood victims across the northern states received much-needed assistance over the weekend as thousands of relief bags were distributed to families affected by the recent disaster in Perlis, Kedah, Penang and Perak. The two-day effort, carried out on 5 and 6 December, was part of a coordinated mission under the Ai-CARE initiative, spearheaded by Ai-CHA, the fast-growing beverage brand from Indonesia known for its high-quality ice cream and tea served at affordable prices, through its Malaysian team.

More than 6,000 relief bags worth over RM100,000 containing instant ramen, Ai-CHA tea bags and vouchers were distributed across 12 locations, including schools, welfare homes, mosques and community centres such as SK Kampung Bahagia, SK Sultan Abdul Aziz, Rumah Anak Yatim Amal Solehah Pendang, Masjid Zahir, Masjid Al-Bukhari, Rumah Teduh Perlis, Superkids Care Centre and several local community institutions.

Alongside community support, the mission also extended help to businesses hit by the recent floods. At least five Ai-CHA outlets in the northern region suffered varying degrees of damage, prompting the brand’s head office to step in with more than RM13,000 in essential supplies for all 92 northern outlets and RM15,000 in cash vouchers to the five outlets affected by the floods in order to help franchisees restock and reopen. The support package also included RM5,000 in logistical assistance and RM10,000 for Ai-CHA staff affected during this period.

To support the northern outlets recover from the floods, Ai‑CHA will run a special in-store promotion from 15 to 21 December 2025, offering Passion Fruit and Hawaiian Nut beverages for just RM3 per cup. Licensees can run the promotion without added financial pressure as all 92 northern outlets will receive free Passion Fruit Jam worth more than RM13,000 supplied by the Ai-CHA Malaysia headquarters, allowing them to continue offering accessible prices to residents while maintaining outlet sustainability during the post-flood recovery phase.

All logistics during the CSR mission were carried out solely by Ai-CHA’s internal team, with 15 volunteers coordinating distributions and reaching affected families across multiple districts. The effort was jointly led by Group Regional General Manager Vincent Ong Wei Ho and Country Manager for West Malaysia & Singapore, Low Hon Yau, both of whom were present throughout the operation.

Speaking after the mission, Ong said the relief work reflected the organisation’s long-held belief that what is gained from society should be returned to society. “When our communities are hurting, we cannot stand idly by and watch,” he remarked. “The people in these northern states have always supported our outlets, and through this mission, we want them to know we will always stand by them too.”

Founded in 2019 by the Lie brothers in Indonesia, Ai‑CHA has rapidly expanded internationally and now operates in 31 countries across Asia and Africa. Since opening its first Malaysian store in 2024, the brand has grown to more than 600 outlets nationwide. Ai‑CHA pairs its dedication to great customer experiences with a strong commitment to communities through initiatives like Ai‑CARE, which has helped over 50,000 people nationwide and continues to provide help wherever it is needed.

To keep up-to-date with the latest Ai-CARE activities, follow Ai-CHA Malaysia’s social media pages on Facebook, Instagram and TikTok (@aicha.officialmalaysia). To check out the locations of Ai-CHA stores near you, visit aichamy.com/our-store.

Sun Life Survey Reveals Many Malaysians Struggle with Wealth and Legacy Preservation, While Family Business Succession Remains Underprepared

By
Tan Heng Hong
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Mr Ho Teck Seng, President & Country Head of Sun Life Malaysia
  • More than seven in 10 (72%) say having the protection to ensure their family’s financial stability is the driving factor in legacy planning.
  • Over two thirds (68%) are concerned wealth may not be preserved beyond their children’s generation.
  • Just over a third (34%) of all business-owning families have a fully developed succession plan in place.
  • Of the next generation, only 37% are fully willing to take over their family businesses.
  • Half (59%) say they are reluctant to take over the family business because they value their independence.

Kuala Lumpur, 12 December 2025 – A new Sun Life Asia survey reveals that families across Asia are navigating a pivotal moment in legacy planning and family business succession. In Malaysia, only 34% of respondents have a fully developed succession plan, leaving two thirds underprepared. While 60% of families prioritise practical legacy goals such as essential needs, long-term wealth creation and education, more than two thirds (68%) worry their wealth will not last beyond their children’s generation.

The research, titled Passing the torch: Building lasting legacies in Asia, surveyed over 3,000 respondents across Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Vietnam, and highlights the attitudes, behaviours and aspirations surrounding legacy planning. A companion survey of 1,823 respondents further explores the unique perspectives of family business owners and their sentiments on the challenges involved in passing on enterprises to the next generation.

With Asia experiencing the largest intergenerational wealth transfer in the coming decade, the findings underscore the region’s growing need for structured, well-communicated, and future-focused legacy and succession plans.

Families Prioritise Security While Worrying About Wealth Longevity

More than seven in 10 (72%) say having protection in place to ensure their family’s financial security is the most important factor in legacy planning. This is followed by having a clear and smoothly communicated estate plan to reduce confusion or disputes (49%) and educating future generations about financial responsibilities or financial management after inheritance (48%).

Most respondents prefer the wealth they leave behind to meet essentials such as housing and healthcare (60%). An equally significant proportion want their legacy invested for long-term wealth creation (60%) through financial assets, life insurance or the family business, with education funding (56%) also ranking highly.

However, over two-thirds (68%) fear their wealth may not last beyond their children’s generation, and more than half (55%) worry that their heirs are not financially equipped to manage inherited assets. Only 25% are confident their children will uphold wishes around wealth transfer and preserve assets.

Mr Ho Teck Seng, President and Country Head of Sun Life Malaysia, said: “In Malaysia, we’re witnessing families redefine what legacy truly means – moving beyond financial assets to embrace a more holistic approach that includes financial security, education, and meaningful living for future generations. Our findings reveal a significant gap between intentions and implementation, highlighting the importance of early planning, proper guidance, and open conversations within families to ensure that both wealth and values endure through generations.”

Defining a Meaningful Legacy

Malaysian families define their legacy in multidimensional terms. When asked about the type of legacy they want to leave behind, 38% cite passing on wealth, including money, property, or other valuable assets including family business, followed by family traditions (16%) and wanting to have a personal influence on family and friends (15%).

Worries extend beyond financial matters to the preservation of family values — only 27% of respondents believe their children will uphold family traditions.

Family Business Succession: Intent Strong but Plans Underdeveloped

Family businesses make up 85% of companies in Asia Pacific1, and SMEs account for 97% of all regional enterprises2. The region is home to 18% of the world’s 500 largest family businesses3, underscoring the importance of structured succession plans.

Yet succession preparedness remains low. While 93% of business-owning families intend to establish legacy plans, only 34% of Malaysian family businesses currently have a fully developed business succession plan, leaving two-thirds underprepared. Another 22% have partial plans, 21% are still developing plans, and 17% admit they have nothing in place but intend to act someday.

Communication Gaps Threaten Continuity

For the next generation who are currently involved in their family business operations, only 49% say older generations have fully communicated with them about legacy plans. These planning discussions are even less frequent among family business owners where the next generation is not involved in the business, falling to just 22% of instances.

The majority of those who are involved in family enterprises say legacy conversations took place over formal family meetings (57%), followed by one-on-one formal conversations (48%) and only through written documentation (e.g., wills, letters) (39%). When asked about the ideal forum for legacy planning conversations, respondents reinforced this preference, favouring formal family meetings (61%) followed by formal one-on-one conversations (44%) and written documentation coming next (41%).

A Generational Divide

A growing generation gap is threatening the future of Asia’s family enterprises. Many are not interested in inheriting the family business driven by a desire for independence, the fear of responsibility and shifting values.

Of those active in their family business, only 43% of family business owners surveyed believe the next generation is fully willing to take over. On the other hand, of the next generation currently not involved in family business operations, just 37% say they are fully willing to take over the business.

The report indicates a sharp generational divide, with respondents reluctant to run the family business due to various reasons and priorities. More than half (59%) of family members who are not currently involved in the business and are reluctant to take over say they fear the responsibilities. Others cite the desire for independence (49%), a lack of interest (49%), and a lack of preparation or experience (31%) as their reasons for stepping away.

Many underprepared despite growing awareness

Even as awareness of legacy planning grows across the region, preparedness remains low. Only 19% feel fully prepared in terms of legacy arrangements if they were to pass away today, a figure that rises modestly to 35% among the affluent. Just 15% have completed and communicated their legacy plans, while nearly half (39%) have only partial plans, and 23% admit to having nothing at all.

While awareness of tools like wills, trusts and advisors is high, uptake is low. More than seven in 10 (77%) know about wills and estate planning documents, yet just 38% use them. Similarly, 72% are aware of financial advisors but only 36% have sought professional advice.

56% of those surveyed with a family business have ever sought financial planning advice. Among those to have sought or plan to seek advice in the future, 71% rank expert knowledge as one of the three most important factors when choosing a financial professional. This is followed by a personalised, tailored approach (53%), followed by trustworthiness and integrity (49%).

David Broom, Chief Client & Distribution Officer at Sun Life, said:” Families are talking but not planning. While more people recognise the need for open conversations about wealth and inheritance, many of these discussions still lack structure and follow through, leaving important legacy decisions unresolved or misunderstood. Formal discussions with the whole family give clarity, prevent conflict, and ensure a more enduring legacy.”

Financial literacy is a valuable family legacy

Families are turning financial education into another form of inheritance by passing on knowledge and experience of money management. When asked what actions they have taken, or plan to take to strengthen the next generation’s confidence, a majority say they are sharing personal financial experiences (58%), engaging in open financial discussions (55%), and teaching financial basics (55%).

Professional guidance towards legacy planning is also in growing demand. 42% of respondents have already engaged advisors, and 36% plan to do so. Affluent individuals lead the way, with 68% having sought advice, while nearly half of Gen Z respondents (40%) intend to do so, reflecting a generational shift toward structured support.

Bridging the Gap

Through the InsureLit 2.0 Campaign, Sun Life Malaysia is actively addressing the critical gap between awareness and action in legacy planning. This year-long initiative combines thought leadership research, educational resources like the Takaful 101 Explainer Series, and community engagement programs such as the InsureLit School Programme and University Youth Programme. By meeting Malaysians where they are, Sun Life Malaysia is empowering individuals and families to move beyond simply recognizing the importance of legacy planning to implementing meaningful strategies that secure their financial futures for generations to come.

The full report is available here

SL Legacy Planning Asia – MY Key Findings

1 https://www.russellreynolds.com/en/insights/articles/asian-family-businesses
2 https://msmepolicy.unescap.org/overview-msmes-asia-pacific-regions
3 https://www.ey.com/en_gl/insights/family-enterprise/family-business-index

Warning: You May Never Leave. The Best Bookstore in the World is Now Open

By
Tan Heng Hong
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The Largest 24-Hour Bookstore in Southeast Asia Opens Its Doors — A Record-Breaking Landmark Set to Redefine the the bookstore experience

Kuala Lumpur, 11 December 2025 — BookXcess has done it again. The bookstore chain has broken records with the unveiling of The Library by BookXcess — a 38,000 sqft, two-storey architectural landmark that now stands as the largest 24-hour bookstore in Southeast Asia. Built at a scale rarely seen anywhere in the world, it is designed to inspire, evolve, and stay alive around the clock.

This is more than a launch. This is the moment BookXcess makes history.

BookXcess has spent years challenging the conventions of bookstores. With The Library by BookXcess, the brand sparks a revolution: creating a space that the world has never seen before.

A Landmark That Will Define Generations

Rising over two dramatic levels at Sunway Square, The Library by BookXcess blends contemporary spectacle with Sunway’s tin-mining heritage. Visitors are welcomed into a soaring visual journey: floor-to-ceiling shelves, expansive mezzanines, sculptural lines, hidden reading nooks, and an ever-changing atmosphere that feels different by day, dusk, and deep night.

“Our goal is simple — to build spaces so iconic, memorable, and impressive that they inspire non-readers into reading,” said Andrew Yap, Co-Founder of BookXcess. “The Library by BookXcess is our boldest expression of that vision.”

This is the kind of space that becomes a global landmark — a place people travel for, talk about, and return to.

The Midnight Launch of The Library by BookXcess drew over 2,000 visitors, and was graced by the presence of Yang Amat Berhormat Dato’ Seri Amirudin Bin Shari, Menteri Besar Selangor as well as other esteemed guests, a testament to the space’s scale and grandeur, as well as the historical and monumental impact of its launch event.

“Tonight, we are not declaring independence. But at the stroke of midnight, Selangor is making a quieter promise, that knowledge, imagination and books will always have a place at the heart of our society.” Yang Amat Berhormat Dato’ Seri Amirudin Bin Shari, Menteri Besar Selangor commented on the midnight launch of the bookstore.

An Ecosystem of Lifestyle Partners Under One Roof

The Library by BookXcess is more than books — it’s a living ecosystem shaped by a curated lineup of Malaysian and global lifestyle brands:

  • Kenny Hills Bakers – Organic artisanal breads, pastries, and an all-new menu from a Malaysian-born neighbourhood bakery brand now joining the Sunway community.
  • Becon Stationery — quality stationery from a proudly Malaysian brand.
  • FRAK/TURE Fashion Studio — an avant-garde thrift and fashion concept with a brutalist, engineered aesthetic
  • Good Mojo Smoothies – A new Malaysian-grown smoothie and juice brand offering clean ingredients and bold, energising flavours.

Together, these partners create an all-day, all-night environment that invites visitors to explore, gather, study, create, collaborate — or simply linger and exist.

A 24/7 Lifeline for Sunway’s Massive Student Community

With tens of thousands of students living, studying and socialising within the Sunway education ecosystem, the need for a round-the-clock space has never been clearer.

Until now, it did not exist.

The Library by BookXcess is the only 24-hour bookstore in Malaysia, intentionally designed as a sanctuary for students to study, gather, reset, think and recharge at any hour.

“Having a comfortable place to study has always been close to my heart. Back in Singapore, my friends and I sometimes went as far as Changi Airport just to find a quiet space to focus,” said Jacqueline Ng. “That need hasn’t changed. That’s why The Library exists — to be a pillar for this community.”

 

 

Carlsberg Malaysia Strengthens Human and Labour Rights Across Its Supply Chain

By
Tan Heng Hong
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Selected suppliers were recognised during 2025 Carlsberg Malaysia Supplier Day

Supplier Day calls to strengthen ethical, people-centered standards from policy to practice, and from compliance to culture

SHAH ALAM, 12 December 2025 – Carlsberg Malaysia recently convened its second Supplier Day, bringing together its network of upstream and manpower suppliers to reaffirm the brewer’s commitment to ethical, people-centric supply chain practices. This year’s edition focused on Human & Labour Rights — underlining the Company’s evolving ambition to move beyond policy and compliance, towards company culture and best-in-class practices.

Held in conjunction with International Human Rights Day, the supplier engagement event underscored Carlsberg Malaysia’s alignment with the newly launched Malaysia National Action Plan on Business & Human Rights (NAPBHR) 2025–2030, alongside the Company’s own refreshed Human Rights Global Policy. It focuses on a people-first approach across the Company’s value chain — highlighting the importance of ethical labour practices, transparency and accountability in sustaining responsible business growth.

More than just an event, the engagement also marks a significant milestone in living out Carlsberg Malaysia’s sustainability ambition of “Together Towards ZERO & Beyond” — embedding human dignity, fair labour practices and shared accountability as non-negotiable standards in every business relationship.

Stefano Clini, Managing Director of Carlsberg Malaysia

“We are advancing from “what we do” to “how we do it,” placing people at the heart of our business,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “Our ambition is clear and deeply meaningful: to build a value chain that is sustainable, inclusive, and people centric. One where every individual, regardless of their role, is treated with dignity, fairness, respect, and compassion.”

To translate policy into practical action, the Company introduced its Human & Labour Rights Starter Kit and Self-Assessment Framework to over 60 suppliers in attendance, equipping them with practical tools to identify, assess and address key risks, strengthen governance and close gaps in labour and human rights management. Designed as enablers rather than enforcement mechanisms, the tools aim to foster continuous improvement through shared learning and mutual accountability.

Industry insights were further strengthened through thought-leadership sharing led by Carlsberg Malaysia’s senior management, alongside expert perspectives from the United Nations Development Programme (UNDP) and KPMG Malaysia. These discussions explored how businesses can move beyond compliance and embed Human & Labour Rights into everyday decision-making — from procurement practices to value chain oversight.

“Integrating human rights governance into risk management and operational processes is increasingly recognised as a global best practice. Malaysian companies should begin assessing their exposure to human rights risks as part of strengthening competitiveness and meeting stakeholder expectations,” said Koh Ree Nie, Head of ESG Reporting and Assurance from KPMG in Malaysia.

The engagement also provided a platform for open dialogue with suppliers, reinforcing the shared responsibility required to uphold ethical standards. Suppliers in attendance expressed their commitment to elevating labour practices, improve transparency, and align operations with Carlsberg’s Human & Labour Rights expectations.

Supplier Group Picture

“Events like Supplier Day create space for open dialogues and collective learning,” said Roisin Quinn, Managing Director of One Complete Solution Sdn. Bhd., a member of SEDEX (Supplier Ethical Data Exchange), when receiving a token recognition at the event. “It reflects Carlsberg Malaysia’s commitment to true collaboration – working with us beyond setting expectations. It also strengthens trust and gives us clearer, actionable guidance on aligning human and labour practices.”

In today’s global business climate, stakeholders — from regulators to communities — are increasingly demanding transparency, accountability and respect for human and labour rights throughout the value chain. Through two consecutive years of supplier engagement, Carlsberg Malaysia is reaffirming its commitment, not only in brewing excellence but in people-first, sustainable and ethical business practices.

Lee Kum Kee serves up fiery Mala Crawfish Pasta in Kung Fu Pasta line in Singapore

By
Tan Heng Hong
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Lee Kum Kee has introduced the bold Mala Pasta with Crawfish Meat to its Kung Fu Pasta range in Singapore. Each Kung Fu Pasta dish is made with Lee Kum Kee’s renowned slow-brewed sauces, perfected over more than 130 years to deliver deep, home-style flavours in minutes. Simply cook the pasta, mix in the sauce and enjoy. Each pack come with a no-heat sauce pack.

The Kung Fu Pasta currently consists of Caramelized Shallot Pasta with Mushroom and Pomodoro with Oyster Flavoured Sauce. Building on this selection, Lee Kum Kee draws on its rich legacy of sauce-making to expand into a new line of convenient pasta noodles.

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