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The 12th Shanghai International Fashion Drinks Competition Final & 2025 World Fashion Drinks Elite Competition

By
Tan Heng Hong
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The 12th Shanghai International Fashion Drinks Competition Final & 2025 World Fashion Drinks Elite Competition will be held in the National Exhibition and Convention Center (Shanghai) from March 30 to April 2, 2025.

The 12th Shanghai International Fashion Drinks Competition Final

Since 2014, the Shanghai International Fashion Drinks Competition (abbreviated as: Fashion Drinks Competition), initiated and organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., has gained recognition from both tea drinks industry and the public after 11 consecutive editions.

Fashion Drinks Competition of the year 2024 has held preliminary contests in eight cities, including Chengdu, Nanning, Hangzhou, Beijing, Shanghai, Shenzhen, Quanzhou, and Sanya. A total of 32 highly creative drinks contestants have been selected. They will gather at the national final competition venue to compete for the honor of the Chinese national champion in an exciting contest!

Not only has an overseas division been established for the first time, but it will also see the crowning of the first World Fashion Drinks Champion! At that time, the top six contestants from the 12th Fashion Drinks Competition will compete on the same stage with overseas fashion drinks competitors from Thailand, Malaysia, Singapore, and other places. They will exchange skills and showcase the charm and strength of Chinese trendy beverages on the world stage. Let’s take a look at the lineups of these two top-level fashion drinks competitions.

Chengdu Division

Nanning Division

Hangzhou Division

Beijing Division

Shanghai Division

Shenzhen Division

Quanzhou Division

Sanya Division

2025 World Fashion Drinks Elite Competition

The 12th season of the Fashion Drinks Competition has, for the first time, added an overseas division: the Thailand Division. At the 2025 World Fashion Drinks Elite Competition, in addition to the top contestants from the national finals of the 12th season of the Fashion Drinks Competition and the top contestants from Thailand, confirmed participants also include drinks-making experts from Malaysia and Singapore. They will all gather on the Fashion Drinks stage to compete for the championship honor of the “2025 World Fashion Drinks Elite Competition.”

The 2025 World Fashion Drinks Elite Competition is not only an international platform for overseas and domestic drinks-making experts to compete and showcase the charm and strength of tea beverages, but also provides a rare opportunity for observation and dialogue in the context of industry exchange and product innovation breakthroughs, as the ready-made tea drinks industry rides the wave of going global.

Let’s unveil the lineup of contestants.

Register here to join us on site: https://reg.hotelex.cn/zh-cn/user/register?utm_medium=events&utm_source=cyds&utm_campaign=hot25

Hopster Signature offers refined alcohol-free option

By
Tan Heng Hong
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Thailand’s TC Pharmaceutical Industries (TCP) has recently introduced Hopster Signature Hop Soda during Dry January, a period where people abstain from consuming alcohol for the entire month of January. This new drink is strategically positioned as a sophisticated non-alcoholic alternative, with packaging that mirrors the aesthetic of traditional alcoholic beverages, distinguishing it from the existing, more vibrantly packaged Hopster range (Raspberry Rose, Japanese Plum and Original).

Hopster Signature Hop Soda offers a guilt-free experience with zero sugar, calories, and alcohol, while still retaining the signature hop flavour found in all Hopster beverages.

Key takeaways: crafted to be a direct and compelling alternative to alcoholic drinks

Goody launches Cela guilt-free sparkling soda with kombucha & fibre

By
Tan Heng Hong
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Goody Group, known for brands like Star Kombucha, Mamapop, and Chill Cocktail, has launched Cela, a low-sugar, easy-to-drink sparkling beverage in Tropical Orange, Lime, Classic Cola and Berry Grape flavours.

Cela combines 8% kombucha with six types of fibre (Dextrin, FOS, chicory root, angelica root, chamomile and kudzu root) and Vitamin C, promoting digestive, gut health and immunity. The company positions Cela as a guilt-free soda, catering to the growing consumer demand for healthier beverage options.

Cela’s lime flavour is derived from genuine lime extracts, ensuring an authentic taste unlike synthetic alternatives.

Cela’s packaging boasts a modern, minimalist design with vibrant colours for a clean and energetic look, while its aluminum cans reflect a commitment to sustainability through high recyclability.

Goody’s approach in innovation is to improve existing products over creating entirely new ones, combining familiar ingredients to maintain great taste, while enhancing health benefits.

Click here to buy.

Key takeaways: low-sugar healthy soda with kombucha, fibre and vitamin C

est Cola encourages consumers to Rise Up again with every sip

By
Tan Heng Hong
-

Est Cola in Thailand has released new packaging with positive messages on the pack, designed to be read upside down, encouraging people to “Rise Up” again with every sip. The packaging also features a serene blue sky and cloud motif. This new campaign reinforces the brand’s “Born to be Awesome” concept, further cementing the brand’s appeal among Gen Z.

For this summer, “est Cola, Look Up Together” invites Gen Z to create a “Look Up” culture, seek new experiences and find new inspirations. Est Cola has enlisted top-tier presenters representing all aspects of Gen Z culture: Thai singer and actor Jeff Satur, Thai model and actor Meen Nichkhun and Thai YouTuber SpriteDer SPD, to ignite excitement and create a comprehensive marketing connection with Gen Z.

Est Cola is amplifying its Gen Z engagement through cutting-edge AI technology, enabling users to create personalized songs by scanning their cans and inputting their unique style.

Suphorn Denpaisarn, First Vice President and Chief of Non-alcoholic Beverage Business – Thailand, stated that the rebranding with the ‘Born to be Awesome’ concept has been consistently successful, enabling est Cola to capture hearts and become a well-received carbonated beverage brand, particularly among Gen Z customers. This has led to est Cola experiencing consistently strong sales growth over the past two years, with a 19% increase in volume sales compared to the previous year (data from NielsenIQ, February 2024 – January 2025).

Hooray! Protein Coffee offers energy and 21g protein

By
Tan Heng Hong
-

Consumers in Thailand can now enjoy a protein-packed pick-me-up with the new Hooray! Coffee Protein, delivering both caffeine and 21g of protein. This drink specifically targets the morning occasion with a coffee drink made from 100% real Arabica coffee beans and is free from added sugar and lactose.

Hooray! Coffee Protein is perfect for on-the-go consumers, providing a quick and satisfying morning meal with 21g of protein for sustained energy and fullness. Hooray!, renowned for its protein-rich beverages, stresses the use of real Arabica beans to communicate the drink’s identity as authentic coffee, rather than simply a dairy-free beverage with coffee flavouring.

Key takeaways: coffee drink with high protein

Tao Kae Noi’s Pizza & Truffle Seaweed hits 7-Eleven

By
Tan Heng Hong
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Thai seaweed snack brand Tao Kae Noi has released two new flavours – Chicken Deluxe Pizza and Black Truffle. Consumers throughout Thailand can now find these new and exciting flavour options at their local 7-Eleven stores.

The seaweed snack player has also launched tempura seaweed in two flavours – original and spicy. The more you shake, the more perfect it becomes.

Key takeaways: culinary-inspired flavours

Selecta Philippines drops sweet summer lineup

By
Tan Heng Hong
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Filipino summer just got sweeter! Selecta has released a limited-time lineup of ice cream flavours: Coco Mango, Ube Cake, Langkasuy and Cornetto Apple Crumble. Grab them now via GrabFood, GrabMart, or your local stores including at 7-Eleven. Langkasuy refers to a Filipino ice cream flavor combining jackfruit (langka) and cashew (kasuy).

Image credit: https://www.facebook.com/photo/?fbid=10212778228568462&set=a.1105887305298

The Cornetto Apple Crumble ice cream is also available in Thailand.

Image credit: https://www.facebook.com/profile.php?id=61551087387672

Additionally, three more Selecta ice cream products are now available in the Philippines: Wonder Waffle Ice Cream Sandwich, Selecta Boom Boom Max Berry Crunchy and Selecta Boom Boom Cheese.

Image credit: https://www.facebook.com/photo?fbid=10212783504300352&set=a.1105887305298
Image credit: https://www.facebook.com/photo/?fbid=1167745071816044&set=pcb.1167512361839315

Key takeaways: summer local treats

 

Dutchie’s summer splash: watermelon & lychee yogurt

By
Tan Heng Hong
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The Dutchie yogurt brand of Thailand’s Dutch Mill has launched yogurt (90g) in refreshing watermelon and lychee summer flavours. The yogurt is packed with chewy coconut jelly for a fun texture, and the refreshing fruit flavours are complemented by the added health benefits of inulin fiber, which supports healthy digestion.

Key takeaways: summer flavours

Find Love or Celebrate Special Moments at Quayside Isle @ Sentosa Cove

By
Tan Heng Hong
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  • With its breathtaking marina backdrop, Quayside Isle @ Sentosa Cove sets the stage for unforgettable weddings, bridal photoshoots, and events
  • On 29 March, it partners with dating event organiser SinglePore for its first-ever matchmaking bar crawl — an exciting way to find love and make new connections

Singapore, 17 March 2025 – Celebrate love, new connections, and unforgettable moments at Quayside Isle, the picturesque marina-front destination that’s home to a bevy of unique dining concepts located in the luxurious enclave of Sentosa Cove.

On 29 March, the scenic destination will host its first-ever singles bar crawl in collaboration with dating event organiser SinglePore, inviting singles for an afternoon of great drinks, good vibes, and three chances to meet that special someone.

Already found your significant other? Quayside Isle also offers the perfect setting for life’s most memorable celebrations. From intimate wedding receptions to corporate gatherings, family days, or private events, Quayside Isle and its exceptional dining concepts offer versatile spaces and packages to suit every occasion — all set against a gorgeous marina-front view.

Match & Mingle Bar Crawl Matchmaking Event

Let sparks fly at the first-ever Quayside Isle x SinglePore Bar Crawl Matchmaking Event! Here are all the details at a glance:

Date: Saturday, 29 March, 2025

Time: 3pm – 6pm

Address: Quayside Isle, 31 Ocean Way, Singapore 098375

Who’s it for: Heterosexual singles aged 25-38

How to sign up: Purchase your ticket, priced at $40 for a single ticket or $70 for a male-female pair, at the Eventbrite link.

Three matches, three bars, three hours: The Bar Crawl Matchmaking Event offers guests three exciting opportunities to connect with someone special against the backdrop of Quayside Isle’s scenic marina-front — the perfect place for romance to blossom.

The experience unfolds through a series of mini-dates, hopping between restaurants such as Greenwood Fish Market, Sabio by the Sea, Tapas Bar & Grill, Miska Cafe and Common Man Coffee Roasters. Guests will enjoy a complimentary drink from a curated menu at each stop while making their connections. If sparks fly, feel free to order more and keep the conversation going!

Quayside Isle: The Perfect Place for Memorable Celebrations

Quayside Isle and its dining concepts offer more than just stunning views and delectable food: They create versatile, unforgettable experiences tailored to every occasion. Whether it’s arranging an all-inclusive waterfront wedding or curating an afternoon of fun teambuilding activities, every moment at Quayside Isle is thoughtfully designed to create lasting memories.

Planning to tie the knot? Greenwood Fish Market offers all-inclusive wedding packages to take care of your big day seamlessly, from a fresh seafood feast, to a private sailing experience to Singapore’s Southern Islands, and a luxurious staycation at W Hotel.

The ideal destination for corporate events, family gatherings, and special celebrations, Quayside Isle offers versatile dining experiences designed to impress. For a unique teambuilding activity or celebration, Anatta Culinary Academy offers fun hands-on workshops that range from cooking challenges to ice cream and pasta-making. Equipped with premium appliances and led by expert chefs, groups of 6 to 60 can bond over food, and enjoy their creations after. Get in touch, and they’ll tailor the perfect event for you.

Miska Cafe’s flexible buffet offerings make it easy to host celebrations of any size, whether you’re catering a gathering for 20 or 50. Their fresh Mediterranean dishes — which include succulent grilled meats like prime rib eye steak, and grilled seafood like squid and salmon — are sure to please any palate. Plus, add a fun twist to your gathering with cocktail pitchers with flavours like rum and soda and their signature Miska Mule.

Sabio by the Sea

For delectable Spanish fare by the marina, head over to Sabio by the Sea, Tapas Bar & Grill. Treat your guests to an all-you-can-eat buffet with dishes served directly to your table, with authentic Spanish tapas and dishes like Paella Valenciana, Jamón Serrano, and Croquetas de Jamon. Opt for the Party Kit drink package, which includes unlimited pours of drinks such as their homemade Sangria, bottled beer, and house liquors and wine, or go for the live bar which serves up handcrafted cocktails made to order.

For more information on Quayside Isle and its range of marina-front dining options, please visit the official website here.

To register for the Quayside Isle x SinglePore matchmaking bar crawl, reserve your ticket now on Eventbrite.

New Meiji Bulgaria Natural Yuzu Orange Flavour Set Yoghurt with orange sacs

By
Tan Heng Hong
-

CP-Meiji has released its latest Meiji Bulgaria Natural Yuzu Orange Flavour Set Yoghurt in Thailand. This yogurt features orange sacs. The set yogurt is known for its LB81 live culture strain from Bulgaria, which promotes digestive health and gut balance.

Key takeaways: new flavour with orange sacs texture

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