KFC Thailand has made available KFC Thai Home Cookbook to showcase different ways to turn KFC fried chicken into new dishes. The cookbook also demonstrates how ordinary dishes such as porridge and noodle can be elevated into extraordinary dishes with the touch of KFC fried chicken. Click here to access the cookbook.
Stay-at-home consumers are struggling to find new ideas to cook during the pandemic period. Brands can take this opportunity to solve consumer’s pain point with creative meal ideas. For KFC, the latest KFC Thai Home Cookbook initiative gives assurance to consumers that their unfinished KFC fried chicken can be eventually be used as a cooking ingredient for the next meal. This in turn encourages consumers to go large with their KFC orders.