Clevo set to achieve 35% growth in sales in 2017
Indonesia’s PT Garudafood Putra Putri Jaya (GarudaFood Group) said sales of its Clevo flavoured UHT milk in 2017 is expected to accelerate to 35% compared with the projected growth of 18.5% for 2016. This information was conveyed by GarudaFood Head Corporate Communication Dian Astriana to Beritasatu.
Clevo contains choline
Clevo is high in choline and calcium. It is currently sold in a 125ml format for children with a price of IDR 2,800 (USD 0.21). The company has recently added Clevo 200ml for ‘big kids’ and Clevo Smoothy for young adults.
Clevo Smoothy weighs 250ml and comes in strawberry & blackcurrant and peach & lychee flavours. The price is IDR 7,800. All the flavoured milks are made at the factory in Rancaekek, Bandung. Clevo Smoothly contains nata de coco.
Targeting older consumers
Dairy brands are now targeting older consumers who used to consume flavoured milk but are now leaving the category. Recent examples of brands re-focusing on young adults include Frisian Flag coconut flavoured UHT milk and Indomilk Banana Milk.
Clevo was first launched at the end of 2009. By broadening the appeal with Clevo Smoothy and Clevo 200ml, Clevo will be able to grow with their consumers who are now older children or young adults.
Images above come from Garuda Food corporate milestone (2006-2011).