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HEINEKEN Malaysia Reports 2025 Results

L: Martijn van Keulen, Managing Director of HEINEKEN Malaysia, R: Jana Hanneman, Finance Director of HEINEKEN Malaysia at the financial briefing.

Group Delivers Steady Performance Through Disciplined Execution, Consistent Dividend Payout and Unveils EverGreen 2030 Value Creation Strategy

  • Revenue held steady at RM2.8 billion (FY24: RM2.8 billion)
  • Profit Before Tax (PBT) increased by 4% to RM607.7 million (FY24: RM584.3 million)
  • Net profit moderated by 2% to RM459.3 million (FY24: RM466.7 million)

Heineken Malaysia Berhad (HEINEKEN Malaysia) today announced its financial results for the full year ended 31 December 2025 (FY25), delivering a broadly stable performance amid a challenging operating environment.

The Group’s FY25 revenue reached RM2.8 billion, reflecting a slight uplift from FY24. This performance underscores the Group’s ability to sustain topline performance despite challenging operating environment and softer consumer sentiment.

Profit Before Tax (PBT) rose by 4% year-on-year to RM607.7 million, supported by disciplined cost management and consistent operational execution across the business.

Net profit for the year eased 2% to RM459.3 million, primarily driven by the non‑recurrence of reinvestment tax allowance that benefited FY24 performance. Excluding this one-off factor, the Group’s underlying profitability would have shown an improvement of approximately 4%.

For the fourth quarter ended 31 December 2025 (4QFY25), revenue increased by 2% to RM839 million compared to the same period last year, mainly driven by excise duty increase in November 2025, further supported by effective revenue management and distribution efforts, as well as strategic commercial initiatives. PBT for the quarter rose by 8%, reflecting improved revenue performance and sustained cost discipline.

Commenting on the results, Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “HEINEKEN Malaysia delivered a steady performance in 2025, underpinned by robust revenue strategies and efficient cost management. Despite challenging operating environment and softer consumer sentiment, we maintained solid profitability, demonstrating the resilience of our business fundamentals and the steadfast commitment of our people.”

Reflecting this performance, the Board has declared a single-tier final dividend of 112 sen per stock unit for FY25, subject to shareholders’ approval at the upcoming 62nd Annual General Meeting. Upon approval, this will bring the total declared dividend for FY25 to 152 sen per stock unit. The dividend payout ratio for the year is 100%.

The Group boosted brand engagement in 2025, earning four Putra Brand and Putra Aria awards — Platinum for Heineken®, Gold for Tiger Beer and Guinness and Bronze for Edelweiss. Brand highlights in last quarter of the year include:

  • Guinness Clubhouse, Malaysia’s first football-themed stay experience in Kuala Lumpur, leveraging Guinness’ role as the official beer of the Premier League.
  • Heineken® Phones Off, Tap On, reinforces that celebrations are better when phones take a break, introducing a new 5-Litre Draught Home Bar Package to spark real-life connections.
  • Edelweiss Lemon Honey, a limited-edition flavour expanding the brand’s lighter, flavour-led offering.
  • Star Academy 2025 trained 1,500 bartenders nationwide and celebrated a historic milestone with the naming of its first female champion.

The Group’s focus on talent excellence and sustainability earned recognitions in 2025, including:

  • Inclusion in Fortune 100 Best Companies to Work For™ Southeast Asia 2025
  • Recognitions on the UN Global Compact Malaysia & Brunei (UNGC MYB) ESG Select List 2025 for water stewardship, climate action and circularity
  • Awarded top honour for the Nature and Biodiversity category at the UNGC MYB 2025 Awards.

Looking ahead, Martijn added: “We expect external conditions to be more challenging, with macroeconomic uncertainty, inflationary pressures, and the impact of excise duty increase in November 2025 on beer likely to continue weighing on consumer sentiment and demand. We remain focused on productivity improvements and operational efficiency, strengthening our core business through portfolio and channel optimisation, and the acceleration of our digital transformation to deliver long-term value.”

He highlighted: “We acknowledge and appreciate the Royal Malaysian Customs Department for stepping up its enforcement efforts against illicit trade, which strengthens the industry ecosystem and safeguards legitimate industry players.”

The conclusion of the EverGreen 2025 strategy cycle marks the Group’s transition to EverGreen 2030, a sharpened five‑year strategy that provides a clear roadmap for sustainable, long‑term value creation. The EverGreen 2030 is anchored on three strategic pillars:

  • Accelerating Growth by strengthening our brand portfolios, driving innovation and elevating consumers and customers centricity.
  • Stepping Up Productivity by driving cost efficiency and generating value for growth.
  • Becoming Future Fit by advancing digital transformation, sustainability leadership, and a high performance, people driven culture.

These priorities remain aligned with HEINEKEN’s global ambition to future-proof the business while delivering balanced growth for long term value. Visit www.heinekenmalaysia.com for more.

Luckin Coffee Malaysia celebrates CNY 2026 with Pineapple Creamy Latte

Luckin Coffee Malaysia has launched its latest seasonal creation for Chinese New Year 2026 — the Pineapple Creamy Latte. This festive drink blends tangy golden pineapple with silky milk and Luckin’s award‑winning espresso, resulting in a creamy, refreshing sip that perfectly captures the holiday spirit.

In Singapore, Luckin Coffee’s Chinese New Year creation is known as Ong Lai Latte.

Korea Travel Fair 2026: Experience K‑Culture Like Never Before

Now Boarding Korea: Your Journey into K-Culture

Singapore, 9 February 2026 – Get ready to step into the world of K-culture! Korea Tourism Organization (KTO) proudly presents Korea Travel Fair 2026, taking place from 6 to 8 March 2026 (Friday to Sunday) at Plaza Singapura, from 10:30am to 9:00pm daily.

Building on last year’s celebration of 50 years of Korea–Singapore diplomatic ties, this year’s edition promises three days of immersive experiences, exclusive travel deals, hands-on cultural activities, and star-studded highlights designed for K-culture enthusiasts of all ages.

“Korea Travel Fair 2026 is designed as more than a travel showcase – it’s an invitation to experience Korea through its culture, creativity, and lifestyle,” said Ms Ahn Hyo-won, Director of the Singapore Office at Korea Tourism Organization. “From regional travel inspiration to K-pop performances and culinary experiences, we hope visitors leave inspired to explore Korea in their own way.

A Lifestyle Showcase Of Korea’s Travel, Culture And Trends

The Korea Travel Fair is an annual highlight for Singaporeans eager to explore the best of Korean tourism in one place. Serving as a one-stop gateway to Korean travel, the fair brings together destinations, travel inspiration, hands-on cultural experiences, and exclusive promotions under one roof.

This year, visitors can explore offerings from more than 20 exhibitors, including Regional TourismOrganizations (RTOs) from Jeju, Busan, and Gangwon, alongside major travel agents with limited-timepromotions and exclusive packages available only during the event.

Adding to the excitement, the Opening Ceremony on 7 March will feature a special appearance by Hallyu star Ji Chang-wook, highlighting the powerful connection between Korean pop culture and travel inspiration.

Discover Korea, One Region At A Time

Explore Korea through its vibrant landscapes, unique traditions, and regional flavours:

Jeju – The Island of Natural Wonders From volcanic terrain and UNESCO heritage sites to
fragrant tangerine orchards, Jeju offers a serene escape rooted in nature and island traditions.

Busan – The Vibrant Coastal Metropolis Korea’s iconic port city pulses with energy, blending scenic beaches, lively street markets, and a dynamic food culture shaped by the sea.

Gangwon – Mountains Meet the Sea Known for its alpine scenery, scenic hiking trails,
and peaceful retreats, Gangwon is a playground for nature lovers and adventure seekers alike.

Visitors can discover these regions at dedicated RTO booths, discovering signature experiences, travel routes, and exclusive promotions.

Participating travel agents – including ASA Holidays, Chan Brothers Travel, CTC Travel, EU Holidays, Hong Thai Travel, Jun-Air Travel, L.G.E Travel, Nam Ho Travel, SA Tours, Super Travels and WTS Travel – will also offer event-only packages, with bookings eligible for a gift redemption.

Immerse Yourself in K‑Culture Across Three Event Zones

Spanning three event areas at Plaza Singapura – the Main Atrium, The Alley, and Canopy Plaza, Korea Travel Fair 2026 brings K-culture to life with interactive zones, themed workshops, and live showcases.

Taste Your Way Through Korea 

K-food takes centre stage at the fair! At the Colours of Korea: K-Travel Energy Finder, visitors can uncover their ideal travel destinations and discover representative dishes from 10 different Korean regions, complete with a personalised result slip, a K-food promotional voucher from SEORAE.

Foodies can also enjoy a SEORAE JIB food truck, offering tastings and on-site sales, and catch the Celebrity Chef Showcase on Sunday, 8 March, featuring live culinary demonstrations.

Glow Up, K-Style

The K-Beauty Zone features skincare consultations by INNISFREE and interactive experiences by BEAUTY PLAY. Daily K-Beauty shows on stage highlight live skincare and makeup demonstrations by BEAUTY PLAY and JUNGSAEMMOOL, giving visitors a front-row look at the latest Korean beauty trends and techniques.

Power Up With K-Wellness

K-wellness will also be in the spotlight with KOLMAR, a proud partner of KTO, which will present a dedicated K-Wellness Room at the Main Atrium and an activation zone at The Alley. Visitors can explore on-site promotions and sales for CONDITION, take part in a simple 3-step stamp mission for a sure-win lucky dip, and stand a chance to win
bonus prizes by visiting the photo zone with Ji Chang-wook and sharing the photos on social media.

Create, Craft, And Take Home A Piece of Korea

Among the fair’s creative highlights is the Shoe Charm Making Workshop by MY CHOI, presented by KTO and happening on Friday, 6 March. Visitors can design and craft their own playful shoe charms inspired by contemporary Korean aesthetics – perfect for adding a pop of Korean flair to sneakers or bags.

On Saturday, 7 March, the Paper Flower Making Workshop by FLOFI invites participants to create elegant paper blooms using delicate folding and layering techniques. The finished creations make meaningful gifts for International Women’s Day or beautiful keepsakes for the home.

Beyond these signature workshops, visitors can dive into a line-up of hands-on activities inspired by Korean culture and creativity. Highlights include the Norigae Making Workshop by SUUM KNOT, where participants can craft a traditional Korean accessory using threads, beads, and charms; the DIY Musical Box Making Workshop by Jeju Tourism Organization, where participants can craft a charming Jeju-themed musical box as a keepsake; the DIY Gwangan Bridge Colouring Workshop by Busan Tourism Organization, which invites visitors to bring Busan’s iconic seaside landmark to life with their own creative touches; and the DIY Hand Fan Sticker Decoration Workshop by Gangwon State, where guests can design a personalised hand fan using playful stickers inspired by Gangwon’s scenic landscapes. Together, these workshops offer an engaging way to experience the unique charm of Korea’s regions – all in one place.

Opening Ceremony Highlights: Ji Chang‑Wook

The Opening Ceremony on 7 March kicks off with a welcome address by KTO and His Excellency Hong Jin-wook, Ambassador of the Republic of Korea to the Republic of Singapore, followed by a high-energy performance by the hit Korean musical Dream High.

Based on the beloved Korean drama, Dream High brings K-pop energy to the stage with live vocals, dynamic choreography, and an inspiring story about ambition and friendship. The all-star cast includes Luna (f(x)), Kim Dong-hyun (Golden Child), Kang Seung-sik and Lim Se-jun – making it a standout highlight for fans of K-music and musical theatre

As part of its global momentum, Dream High will light up the fair across all three days of the fair from 6 to 8 March 2026, ahead of the original Seoul run of Dream High Reboot (Season 3) from 18 July to 27 September 2026, followed by performances in Gongju in November.

Another unmissable highlight is the Celebrity Travel Talk with Ji Chang-wook, global brand ambassador of CONDITION under KOLMAR Global who continues to make a strong impact on the international stage. In this session, Ji Chang-wook will connect with fans in Singapore as he shares personal travel stories, recommends must-visit destinations, and spotlights iconic Korean dishes. The session offers a rare and intimate opportunity to discover the tastes, journeys, and inspirations that shape the actor beyond the camera.

Ji Chang-wook is best known for his performances in hit dramas such as Healer (2014–2015), The K2 (2016), The Worst of Evil (2023), and The Manipulated (2025), and is set to appear in the upcoming drama The Scandal (2026) and film Colony (2026).

Culinary Showcase: A Feast For The Senses

On 8 March 2026, food enthusiasts can enjoy a live Culinary Showcase, featuring star chefs from Chef & My Fridge and Culinary Class Wars.

Jung Ji-sun

Renowned chefs Jung Ji-sun and Jung Ho-young will present signature dishes, sharing
the stories, inspirations, and techniques behind Korea’s vibrant culinary scene.

Jung Ho-young

Complete, Collect and Win

The Boarding Pass Challenge invites visitors to complete five interactive touchpoints, showcasing Korea’s culture and travel highlights. Participants who finish all challenges can redeem a specially curated gift.

Daily lucky draws offer prizes including luggage, dining vouchers, and even round-trip air tickets to Korea for two.

Admission to Korea Travel Fair 2026 is free.

Cimory adds trendy matcha twist to Eat Milk series

Cimory has expanded its Eat Milk series in Indonesia with the launch of a trendy new Matcha flavour. Eat Milk offers consumers a novel way to enjoy milk in the form of a delightful pudding that’s best served chilled. It can be enjoyed on its own, used as a topping, or even as a filling.

With Eat Milk Matcha, Cimory introduces a refreshing twist that delivers a unique way to experience matcha.

The current Eat Milk lineup includes the following flavours: Chocolate, Chocolate Hazelnut and Marie Biscuits.

LOF Kun Indonesia debuts first chocolate malt drink with jelly

LOF Kun Indonesia has introduced the country’s first chocolate malt drink with jelly — the new LOF Kun Malt Jelly. Enriched with vitamins A, B1, and B6, the drink is designed to support children’s daily energy and activities. Its fun jelly texture adds a playful twist, making it especially appealing to young consumers.

LOF Kun, a dairy brand originally from Vietnam, is now expanding its footprint in Indonesia with innovative products tailored to children’s tastes and nutritional needs.

Riding into the Year of the Horse with the limited‑edition Tealive Mangold

Tealive has chosen mango as the key ingredient for its Chinese New Year drink in 2025. Riding into the Year of the Horse with a touch of gold, the limited‑edition Tealive Mangold lineup includes:

Mango Pomelo Smoothie 杨枝甘露 – Smooth, creamy mango with pomelo bits, topped with diced mango, konjac, and coconut jelly. A tropical classic in every sip. (Selected stores)

Mango Burst Smoothie – Creamy mango smoothie with real mango fruit, topped with diced mango, konjac, and coconut jelly for a rich, fruity treat.

Mango Ice Shaken Tea – Real mango shaken with fragrant jasmine tea. Light, refreshing, and perfect for sunny days.

Tealive Mangold will be available starting 7 February 2026.

NaiSnow’s Orange‑C Bottle brings festive citrus boost to Malaysia and Singapore

NaiSnow Malaysia has unveiled its Chinese New Year Seasonal Special, the Orange‑C Bottle. Crafted with seasonal mandarin orange and tangerine, the drink is perfectly paired with NaiSnow’s gold award‑winning jasmine tea. The result is a refreshing, citrus‑forward blend that delivers a double boost of Vitamin C — a festive, health‑conscious twist designed to capture the spirit of the season. The same drink is available in Singapore.

HEINEKEN Malaysia Leads in Holistic Water Management

HEINEKEN Malaysia recognised in the Nature & Biodiversity category at the Forward Faster Sustainability Awards 2026

Honoured by UNGCMYB for watershed management and progress on climate action

PETALING JAYA, 9 February 2026 – HEINEKEN Malaysia has been recognised in the Nature & Biodiversity category at the Forward Faster Sustainability Awards 2026 (FFSA 2026), organised by the UN Global Compact Network Malaysia & Brunei (UNGCMYB), for its holistic water management approach that improves operational efficiency while advancing watershed protection. 

As part of its Towards Healthy Watersheds initiative, HEINEKEN Malaysia has improved water efficiency by 21% since 2014 at its Sungei Way Brewery, while treating wastewater to standards that exceed the requirements set by the Department of Environment. Beyond the brewery, the company has established long-term public–private partnerships through its corporate responsibility arm, SPARK Foundation, working in close collaboration with NGOs and local communities, and in support of government agencies, to implement watershed rehabilitation initiatives under its W.A.T.E.R Project (Working Actively Towards Education and Rehabilitation).

Since 2007, HEINEKEN Malaysia has invested RM16 million in protecting water resources, recognising that water is essential not only for environmental health but also for social well-being, community health, and resilience. Through awareness programmes and investments in nature-based solutions such as river rehabilitation and reforestation, the company aims to support long-term water security across Sungai Way, Sungai Penchala, and the Sungai Selangor basin.

A before-and-after view of the Sungei Way River following watershed rehabilitation initiatives under the W.A.T.E.R. Project.

A key success story under the W.A.T.E.R Project is the transformation of the Sungei Way River, which has improved from heavily polluted (Class IV–V) to Class III, enabling it to support aquatic life once again. Through SPARK Foundation, the company has also constructed a 305-metre clay dyke within a peat swamp forest and reforested three hectares of degraded peatland at the Sungai Selangor river basin to increase water storage capacity by raising the peatland water table, contributing to peatland stability and long-term ecosystem resilience. 

Additional efforts include installing 33 rainwater-harvesting systems that are linked to community gardens. These systems improve access to clean water, help mitigate water supply disruptions, reduce reliance on treated water for non-potable use, and alleviate pressure on shared water resources. By linking these water systems to community farming initiatives, HEINEKEN Malaysia also strengthens the water–food nexus, enabling small-scale agriculture, supporting local food production, and supplementing community livelihoods. These systems help communities manage water more reliably, ensuring crops can thrive and reducing vulnerability to water shortages. 

As a result of this integrated approach, HEINEKEN Malaysia has achieved over 200% water balancing since 2020, regenerating more than twice the volume of water used in its products. These outcomes are supported by independent verification using the Volumetric Water Benefit Accounting (VWBA) framework developed by the World Resources Institute (WRI), reinforcing transparency and accountability in measuring watershed impacts.

Speaking on the recognition, Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said: “A healthy watershed is at the heart of our water strategy. By managing water both internally and externally, we integrate operational efficiency, watershed protection, and community engagement to support long-term water security for our business and the communities in which we operate.”

Commenting on the broader significance of the recognition, Renuka Indrarajah, Corporate Affairs & Legal Director of HEINEKEN Malaysia, added: “Our W.A.T.E.R Project under the SPARK Foundation, launched in 2007, reflects a long-term approach that invests in nature-based solutions such as reforestation and rainwater harvesting to replenish more water than we use in our products. We are grateful to our partners, communities, and stakeholders whose collaboration has enabled us to drive meaningful impact both within our operations and far beyond our production site. Their continued support inspires us to keep pushing forward in our shared mission to protect and restore our watersheds.”

In addition to the FFSA 2026 recognition, HEINEKEN Malaysia was also named a 3-Star Lister on UNGCMYB’s ESG Select List 2025, reflecting continued progress across key environmental priorities, including water stewardship, climate action, and circular resource management.

Together, these recognitions highlight HEINEKEN Malaysia’s sustainability progress under its Brew a Better World (BaBW) strategy. Guided by practical, science-based action, the company continues to focus on delivering measurable environmental outcomes while supporting resilient ecosystems and communities.

To read HEINEKEN Malaysia’s Towards Healthy Watersheds impact case study published by UNGCMYB, visit: https://www.ungcmyb.org/sustainability-impact-case-studies-directory

 

A Little “Pow!” for the Festive Season with NakNak’s new Thai Basil Pow Series!

KUALA LUMPUR, 9 February 2026 – As Malaysians come together to celebrate Chinese New Year, Ramadan and Raya, NakNak is adding a little extra “pow” to the table with its new Thai Basil Pow! series. Created for sharing, indulgent moments, and everyday enjoyment, the limited-time menu invites Malaysians on a flavour-filled journey inspired by the aromatic and savoury charm of Thai basil.

Drawing inspiration from the iconic Pad Krapow, also known as the holy basil stir-fry, this new series brings together savoury minced chicken and a fragrant Thai basil mayo sauce across four exciting creations made for celebratory dining and everyday cravings alike.

Taking centre stage is the Original Nak Dak Basil Pow! where NakNak’s much loved crispy Korean boneless chicken is topped with aromatic Thai basil mayo sauce and savoury minced chicken. The dish offers a satisfying balance of crunch, creaminess, and umami. Priced from RM18.90, it is a must-try for NakNak fans.

Burger lovers can opt for the Basil Pow! Nak Dak Burger, featuring juicy chicken with crispy edges layered with fresh lettuce and red onion, drizzled with Thai basil mayo sauce and served on a soft, buttery bun. A satisfying choice for festive catch-ups or quick meals, it is priced from RM18.90.

Ideal for sharing during gatherings or as a snack with family and friends, the Loaded Basil Pow! Chicken Fries features straight-cut NakNak fries topped with savoury minced chicken and Thai basil mayo sauce, available from RM14.90. Completing the lineup is the Basil Pow! Chicken Rice, featuring steamed Korean short-grain rice topped with savoury minced chicken, priced from RM5.90.

The Thai Basil Pow! menu is available for a limited time only at all NakNak outlets nationwide, for dine-in and takeaway. As with every menu offering, NakNak remains committed to using fresh, quality ingredients and delivering flavours its customers can trust and enjoy.

For more information and updates, follow NakNak on its official website and Instagram.

Tealive, Foodie Pioneer Malaysia’s First E-Voucher Livestream

Bryan Loo (left) and Pinn Yang at the 12-hour OG Big Bang Livestream, a joint Tealive–Foodie activation redefining social commerce in Malaysia

2-hour activation reflects shared push into digital-first consumer engagement

KUALA LUMPUR, 5 February 2026 – Tealive, Southeast Asia’s leading lifestyle tea brand, and Foodie Media Berhad, Malaysia’s leading lifestyle-focused digital publisher, have achieved a significant milestone in the nation’s digital commerce by successfully co-organising its first e-voucher livestream sales campaign on TikTok Shop on 28 January 2026 after over a year of strategic planning.

Named the “OG Big Bang Livestream,” the campaign offered a carnival-style, all-day studio experience that combined entertainment, influencer engagement, and real-time purchasing to introduce a new e-voucher sales model on TikTok Shop.

The 12-hour livestream featured a curated lineup of creators, personalities, and brand leaders, representing Tealive’s most extensive collaboration with Super Creators to date. Alongside Loob Holding Founder and CEO Bryan Loo Woi Lip and Foodie Media Co-founder and CEO Nicholas Lim Pinn Yang, the All-Star lineup included Hungry Sam, LengYein, Tan Siew Siang (Uncle Siang), Ariz Lufias, Aireenasfj, and Bella Zahir. Their diversity enabled Tealive to connect authentically with a broad Malaysian audience and maintain engagement throughout the broadcast.

This initiative makes Tealive the first beverage brand in Malaysia to conduct large-scale e-voucher sales through TikTok Shop livestreaming, highlighting a shift in how brands convert attention into measurable transactions within social commerce.

Commenting on the milestone, Loo said: “The Tealive OG Big Bang Livestream represents a major milestone for us as we continue to evolve how we engage consumers through digital-first experiences. As our first-ever e-voucher livestream on TikTok Shop, this initiative reflects months of close collaboration with Foodie and TikTok Shop to create something truly new for the market.”

“By combining an all-star creator lineup, a 12-hour carnival-style livestream, and exclusive e-voucher offerings, we brought the Tealive experience to life in an engaging, accessible, and distinctly Malaysian way,” he shared.

“Looking ahead, this signals how livestream commerce can shape the future of the F&B industry by creating new opportunities for brands to drive growth, deepen consumer connections, and stay relevant in an increasingly digital-first landscape,” he added.

Foodie Media supported strategic planning and execution of the livestream commerce mechanics, bridging brand storytelling with platform-native purchasing behaviour.

According to Pinn Yang, the campaign demonstrated how livestream commerce could address persistent challenges in digital conversion.

Bryan Loo (left) and Pinn Yang headlining the OG Big Bang Livestream, Malaysia’s first e-voucher livestream sales on TikTok Shop

“We’ve been thinking about this for a long time, especially after seeing how China has successfully integrated F&B and tourism with content and livestream commerce to help brands sell online. Redemption has always been a challenge in this space, but we believe TikTok Shop can change that.

“Through the case study we did with Tealive, we see this as a strong showcase of what’s possible for both the industry and brands. By enabling viewers to instantly purchase deals directly from our videos or livestreams, we’re closing the loop between content, creators and conversion,” he said.

A key highlight of the livestream was the OG Bang Bang E-Voucher, available exclusively during the broadcast. Viewers can enjoy Buy 1 Free 1 and Buy 3 Free 2 deals on Tealive’s OG Bang Bang Mousse series, with e-vouchers issued as barcodes that can be shared and redeemed at over 800 Tealive outlets nationwide, providing a seamless online-to-offline redemption experience.

The OG Bang Bang drink features chewy pearls, Tealive’s signature brown sugar with a distinctive aroma and visible glaze, and a light mousse with a hint of Da Hong Pao. It is served in a biodegradable clear cup, reinforcing Tealive’s commitment to eco-friendly packaging.

In addition to e-vouchers, the livestream introduced Tealive’s new Joy Box, featuring Milk Tea, Coffee, and Coco variants, each bundled with a randomly packed premium tumbler. Limited-edition drops and livestream-only deals demonstrated how time-bound offers can be effectively integrated into social commerce.

The OG Big Bang Livestream recorded strong engagement and response, generating hundreds of thousands in sales value, underscoring the commercial viability of livestream-driven e-voucher sales.

Tealive stated that the OG Big Bang Livestream provides a blueprint for future social commerce, showing how brands can effectively integrate content, creators, and commerce to achieve measurable results. The activation’s success highlights Tealive and Foodie’s shared commitment to developing livestream-driven commerce, as both continue to pursue scalable digital-first strategies to engage consumers on platforms like TikTok Shop.

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