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Local Premier Mattress Brand Woosa Brings Back Its Iconic Pop-up Event At Suntec City

Woosa’s Suntec pop-up in March 2024

From 24 to 30 March, catch a live model showcase featuring a gamer, a couple, and a solo sleeper. Don’t miss out on this unique display, and experience the comfort of Woosa mattresses along with exclusive discounts and deals!

Singapore, 19 March 2025 — Woosa, Singapore’s premier mattress brand known for its unparalleled comfort and innovation, is excited to announce its upcoming pop-up at Suntec City Convention Atrium, happening from 24 March to 30 March 2025.

This will mark the second time Woosa will be hosting its pop-up, offering shoppers a hands-on experience with its luxuriously crafted mattresses. Shoppers can explore a range of customisable options, from stylish bed frames, adjustable bases, to quality bed linens, creating a sleep environment tailored to their specific needs and wants. Plus, they can look forward to exclusive discounts on Woosa’s bestselling models.

Customers who make a purchase during the event will have the chance to enter a lucky draw to win a complete waiver of their bill. To participate, they simply need to take a photo of the stage, share it on their Instagram Stories, and, once verified, they will receive a lucky draw ticket. The draw will be held on Sunday, and the winners will be announced on Woosa’s social media platforms.

Woosa’s Jurong Point pop-up in June 2024

Woosa’s attention grabbing “sleeping beauty” live model display expands with two additional models, creating a broader showcase of how Woosa’s adjustable beds can suit Singaporean’s diverse needs. This includes a gamer, a couple, and the traditional “sleeping beauty”, which reflects a typical solo sleeper, — each demonstrating the versatility of Woosa’s sleep products for a range of lifestyles.

Designed for Every Sleeper: Play, Love, and Dream with Woosa

At Woosa’s Suntec pop-up, sleep meets lifestyle with an immersive live model showcase featuring three distinct personas.

The Gamer embodies late-night marathons and high-intensity play, effortlessly transitioning from game mode to rest mode with the perfect adjustable bed for ultimate comfort. The Couple represents cosy nights in and lazy Sunday mornings, highlighting how Woosa’s sleep essentials cater to shared moments and individual comfort preferences. Finally, the Solo Sleeper, the modern day Sleeping Beauty, showcases the art of self-care and deep, uninterrupted rest. Whether gaming, cuddling, or simply unwinding, Woosa’s adjustable beds and sleep accessories are designed to adapt to different lifestyles, ensuring a personalised and restful sleep experience for every individual.

The Key Ingredients of a Woosa Mattress

Turn your bedtimes into a ritual you look forward to with Woosa’s exceptional mattresses. Much like a delectably crafted cake, each Woosa mattress is a proprietary concoction of the highest quality foam and latex in precise layers to provide the right balance of support, resilience, and durability. Crafted by experts in Belgium, Woosa’s mattresses are CertiPUR-US and OEKO-TEX Class 1 certified which makes it perfect for the whole family.

Play, Love, Dream – Elevating Every Moment, from Bedtime to Playtime

Woosa offers three different types of mattresses, each available in two versions: Standard and Plush.

A recent addition, the Plush addresses the desire for a mattress that cradles and cuddles, to provide a cloud-like sensation for a more indulgent sleep experience with enhanced pressure relief and comfort. Not to be confused with a mattress topper, each Plush mattress is thoughtfully engineered with varying compositions, allowing sleepers to enjoy the same exceptional support and benefits with an elevated sense of comfort.

The Original Mattress Standard and Plush

The Original Plush Mattress; from SGD 2349

The Original Mattress, Woosa’s signature and hero product since its inception, features a highly adaptive 4-layer construction consisting of Woosa’s Cloud Foam and SonocoreⓇ Natural Latex addresses the needs of most sleeping positions.

For an even more pillowy support, the Original Plush Mattress features a soft, quilted design where the PLUSH TOP balances perfectly with the PLUSH CORE for a signature medium-firm feel. It uses Talalay® Latex, which works in harmony with the quilted Cloud Foam surface to provide an airy bounce and superior pressure relief for a more luxurious sleep experience.

The Original Standard Mattress; from SGD 1549

The Mysa Mattress Standard and Plush

The Mysa Standard Mattress primarily features the proprietary Woosa Cloud Foam for a soft yet adaptive surface for medium-plush, hotel-style comfort that contours and supports the body throughout the night. It is perfect for side, stomach, or light-back sleepers.

The Mysa Plush Mattress features triple layers of Woosa Cloud Foam, sandwiched between layers of thick Sonocore® latex, delivering a comforting cloud-like sensation that gently cradles the entire body. This eliminates pressure across the body like a weightless hug, even as users move throughout the night.

The Mysa Plush Mattress; from SGD 2749

The Terra Mattress Standard and Plush

The Terra Standard Mattress features double layers of Sonocore® Latex that provides targeted support to key areas like the hips and lower back. The Terra range is best suited for back sleepers, or heavy side sleepers seeking the right composition of firmness and comfort.

What sets the Terra Plush Mattresses apart is the combination of a quilted Cloud Foam PLUSH Top with firm Sonocore® Latex, providing a touch of airy comfort on an ultra-firm core for enhanced pressure-relieving performance.

The Terra Plush Mattress; from SGD 2549

Support Your Sleep with the Right Base 

Woosa’s mattress bases elevate both the form and function, seamlessly blending functionality and style to take our sleep experience, quite literally, to the next level.

Woosa’s Storage Adjustable Base seamlessly combines the functionality of a storage base with the ergonomics of an adjustable base. The adjustable base allows users to adjust their head and foot positions for ultimate comfort, whether they are sleeping, reading, or lounging. Woosa’s DUALPOINT Back-Tilt design offers adjustable lumbar support, helps alleviate discomfort for those with back issues or chronic pain. Additionally, the 4-zone vibrational massage delivers a rhythmic pulsing sensation, mimicking the calming effect of counting sheep, thus helping users fall asleep faster by focusing their minds on the soothing rhythm.

The storage base that the adjustable base sits on features a state-of-the-art SUSPA hydraulic system, exclusively manufactured in Denmark, offering a smooth lift mechanism and for safety, requires deliberate force to close.

With its unique sit-in design, innovative functionality, and ample storage capacity, the Storage Adjustable Base is the ultimate solution for those seeking both style and practicality in their bedroom setup. Plus, with over 300 customisable combinations of headboard design, colour, and material, shoppers can personalise the bed frame to suit their tastes and preferences.

Tailored to different preferences, the Storage and Adjustable Bases are also sold separately. On its own, the storage base boasts a 30cm depth, large enough to fit a large-sized travel luggage.

Recharge Your Wallet with Exclusive Deals

At Woosa’s Suntec pop-up, shoppers can enjoy incredible savings on a wide range of products. With discounts of up to $249 off on mattresses, along with an additional 10% off when bundling any mattress and base, it’s the perfect opportunity to upgrade their sleep experience.

The first 10 customers each day will receive complimentary gifts** — either one Woosa bolster worth $149 with a minimum spend of $3,000, or two Woosa pillows worth $338 with a minimum spend of $5,000. For the weekend special, the first 20 shoppers on both Saturday and Sunday, will also receive these exclusive gifts.

Item

Discount*

$149 off Standard Mattresses

$249 off Plush Mattresses

$149 off all Bases (Adjustable, Storage Adjustable, and Storage)

For even greater value, customers can bundle any Mattress and Base together to receive an additional 10% discount off their entire purchase

Customers who purchase two of the same Bedding Accessories item will enjoy 30% off the second item

*Please note that these promotions cannot be combined with other discounts or codes, and complimentary gifts are limited to one redemption per bill, per delivery address

**These complimentary gifts are only applicable with a single receipt purchase

Shoppers are invited to join Woosa at the Suntec pop-up to discover the perfect sleep solution tailored to their unique lifestyle needs. They can enjoy amazing deals while experiencing firsthand the transformative comfort of Woosa’s adjustable mattresses and bases, designed to enhance their daily life.

Allison Yee named as ASICS Malaysia’s Female Brand Ambassador for 2025

19 MARCH 2025, KUALA LUMPUR – ASICS Malaysia announced the appointment of Allison Yee, a celebrated Malaysian endurance athlete and influencer, as its newest brand ambassador. The partnership between ASICS Malaysia and Allison Yee represents the brand’s commitment in fostering a healthier and more active lifestyle in the female community.

Graduating with a degree in Food Science and Technology from University Putra Malaysia, Allison began her athletic journey with casual running in 2014. Over the years, she progressed into competitive endurance sports, making her mark in events like the 2019 SEA Games Duathlon, 2018 IRONMAN triathlon and 2024 Tokyo Marathon.

Beyond her success as an athlete, Allison has built a strong presence as a content creator, blending her passion for running in her early 20s. Her engaging content documenting her athletic progress has cultivated a loyal and growing fanbase. With her energetic approach, Allison has become a compelling voice for running and well-being in Malaysia, inspiring and empowering others to lead active lifestyles.

“I’m proud to be part of the ASICS family—a brand that’s been with me since I laced up my first pair of GEL-KAYANO. My passion for running has only grown stronger over the years, and I love sharing that journey with my peers—whether it’s through training tips or just motivating them to keep striving. With ASICS by my side, I hope to inspire more people to embrace an active lifestyle and discover the essence of sports,” said Allison Yee, Brand Ambassador of ASICS Malaysia.

“We are delighted and honoured to welcome Allison Yee into the ASICS family, as the newly appointed ASICS Malaysia Brand Ambassador. Her passion, perseverance, and commitment to pursuing her dreams, as well as leading a healthy lifestyle are a great representation of the brand’s essence. We are confident that Allison will inspire more Malaysians, especially women, to embrace an active lifestyle, embodying the ‘Sound Mind, Sound Body’ philosophy,” shared Boon Tib Soom Nik, Country Manager of ASICS Malaysia.

MoveHER: ASICS Women’s Day Celebration

In celebration of International Women’s Day, ASICS Malaysia hosted the MoveHER event, dedicated to empowering women through fitness, wellness, and community. As part of the event, attendees participated in a Women in Sports sharing session and strength training workshop for running led by Ili Kamal and Allison Yee.

Attendees also enjoyed an exclusive preview of the latest ASICS Nagino™ collection, which will be available on asics.com and all ASICS stores starting from 20 March 2025 onwards.

Elevate your own fitness journey and join the OneASICS membership program for exclusive benefits and insights at https://www.asics.com/my/en-my/mk/oneasicsmy

To find out more about the NAGINO™ collection and the latest technologies,

please visit :

Website: ASICS.COM

Facebook: ASICS

Instagram: @asicsmalaysia  

Celebrate Hari Raya with Cat & the Fiddle

Photo Credits: Cat & the Fiddle

Singapore, 17 March 2025  –  Annually, Muslims around the world observe Ramadan, a month of fasting, reflection, prayer and community. As the fasting month draws to a close, Muslims will begin to joyfully prepare for Hari Raya which officially commences with the sighting of the new crescent moon. This is followed by celebratory gatherings with family, friends and neighbours.

In preparation for the Hari Raya celebrations, delicious cookies, also known as kuih raya, are shared, either as gifts or served during visits to spread festive cheer. These cookies are also consumed after the breaking of the fast during Ramadan. This year, Cat & the Fiddle introduces two new flavours to its cookies collection – Cereal Butter, and Coconut Gula Melaka Cookies, traditional favourites with a unique twist.

For a taste of traditional flavours, the Coconut Gula Melaka Cookies are infused with the rich essence of gula melaka, derived from palm trees and an integral ingredient in Asian cooking and baking. Each adorable CAT-shaped cookie is generously sprinkled with desiccated coconut that is baked to perfection to add a subtle nutty flavour.

Oh-so-crunchy and utterly irresistible, the Cereal Butter Cookie is sure to be a game-changer for fans of cookies. Made with luscious butter and perfectly coated in cereal for the perfect crunch, it is a snack that will be loved by all generations in the household and will be finished in seconds!

Good things come in pairs – the perfect gift 

The spirit of gifting during Hari Raya is a cherished tradition that fosters a sense of joy, unity and gratitude among family, friends and neighbours. Exchanging thoughtful gifts, such as kuih raya, strengthens bonds and symbolises goodwill. Encased in a beautiful Hari Raya-themed gift box by Cat the Fiddle, it makes the perfect gift this year, with every cookie shaped in the adorable CAT!

Halal-certified, the Cereal Butter and Coconut Gula Melaka Cookies are available at Cat & the Fiddle’s e-commerce store or retail outlets. The prices of each product are as follows:

  • Ramadan Twin Cookie Set – S$35.80 per set (Usual Price: S$39.80)
  • Cereal Butter Cookies – $19.90 per tin
  • Coconut Gula Melaka Cookies – $19.90 per tin 

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:

 

Nature Valley Unveils New Crunchy Oats & Choco Chips Bar!

 Indulge in the Ultimate Wholesome Snack for Every Lifestyle & Craving

MALAYSIA, 13 March 2025 – Nature Valley, the number one granola bar brand in the world, is thrilled to introduce the newest addition to its popular Crunchy series: Oats & Choco Chips. Designed to satisfy every craving while providing a nourishing boost, this new flavour lets snackers crunch into 100% whole grain oats paired with rich chocolate chips – the ideal treat for anyone seeking a wholesome snack on the go.

Nature Valley’s story began in 1973 with the launch of its original granola cereal. Recognising the demand for portable snacks, the brand revolutionised the category in 1975 by creating the world’s first granola bar – built for every adventure, large or small. Nearly five decades later, Nature Valley remains the global leader in granola bars, with 3.6 billion bars sold each year – translating to 9.8 million bars enjoyed daily worldwide. In today’s world, where nearly 90% of life is spent indoors, Nature Valley continues to make it easy to carry a piece of nature wherever life takes you.

As more consumers prioritise healthier snack choices that align with their active, wellness-focused lifestyles, Nature Valley remains committed to providing wholesome and delicious options that support positive energy and wellbeing. The new Crunchy Oats &
Choco Chips flavour, like all Nature Valley products, is crafted with the finest halal-certified ingredients, free from artificial flavours, colours, and high fructose corn syrup. It’s natural energy, with no asterisks attached.

Built for versatility and convenience, the Crunchy Oats & Choco Chip bar fits seamlessly into any lifestyle or craving. Made to keep up with life’s pace, these two-bar packs are perfect for on-the-go snacking, with one bar to enjoy now and another to save for later or
share the moment with someone else. It’s an ideal desk-drawer staple for professionals between meetings, a simple yet wholesome after-school treat for health-conscious parents, and a convenient source of energy for fitness enthusiasts between workouts.

Embrace Adventure with Nature Valley’s Special Promotion

Starting in March 2025, Nature Valley is excited to launch an exclusive GWP offer! Spend 2 boxes on Nature Valley Crunchy Bars at participating retailers and redeem a limited-edition Campsite Mug at customer service counters, while stocks last. Available in two colours and complete with a fun sticker sheet, this collectible is perfect for adding that dash of adventure to your day.

Nature Valley’s Crunchy Oats & Choco Chips bars are now available at major supermarkets and retailers such as Aeon, Aeon Big, Giant, Jaya Grocer, and Village Grocer.

More information can be found on Nature Valley Malaysia’s Instagram!

7-Eleven’s EZYGO partners with NuaTair for halal beef steak sandwich

Image credit: เนื้อแท้

7-Eleven’s EZYGO brand has partnered with NuaTair, a popular halal restaurant chain in Thailand known for showcasing premium Australian beef through Thailand’s famous local dishes and international menu.

Consumers can now find EZYGO x NuaTair by NSL Foods Beef Steak with Thai Spicy Dipping Sauce Cheese Toasted Sandwich at 7-Eleven locations in Thailand.

Key takeaways: 7-Eleven collaborates with halal restaurant

Handy Herb expands Jelly Me with zinc-rich peach flavoured jelly

Thailand’s Sand-M Global Co Ltd, the maker of Handy Herb pocket-sized herbal solution to fit a modern healthy lifestyle, has broadened its Jelly Me line with the addition of Jelly Me Zinc.

The new peach-flavored Jelly Me Zinc snack supports healthy skin with zinc, and also features curcumin, collagen and niacinamide.

To attract younger consumers and females, the packaging has been redesigned with appealing characters.

Products in the range include Jelly Me Collagen, which contains collagen, biotin and zinc to improve skin complexion, hair and nails and Jelly Me Fibre, which has fibre, Triphala and rose extract to improve digestive health.

Key takeaways: maximise functional jelly format to support edible beauty need

 

Gasaco launches LEAFTY Chia Seed Fruit Tea

Vietnamese beverage manufacturer Gasaco has released LEAFTY Chia Seed Fruit Tea in four refreshing flavours – melon, peach, guava and soursop. The chia seed topping and the refreshing tea offer consumers with a drink that instantly activate a refreshing mood.

Key takeaways: fruity tea with chia seed topping

Why is Southeast Asia the perfect growth market for Davey?

Davey pumps

Why is Southeast Asia the perfect growth market for Davey?

Southeast Asia, renowned for its tropical beauty and diverse culture, has emerged as one of the world’s most dynamic growth markets. With a mix of mainland nations like Thailand, Vietnam, and Myanmar, alongside archipelagic countries such as the Philippines, Indonesia, and Brunei, the region offers immense opportunities for economic expansion. ASEAN’s growing population of 670 million, coupled with rapid industrialisation and urbanisation, has driven demand for essential infrastructure, including sustainable water management solutions.

While countries like Singapore and Malaysia lead the way in modern infrastructure and market-driven economies, the region’s expanding industries, rising e-commerce, and surge in data centre operations highlight the pressing need for efficient water systems in place, including high-quality water pumps, filtration, and other treatment solutions.

These needs position Southeast Asia as a prime market for Davey, a subsidiary of Waterco Limited and a leading manufacturer of water pumps to deliver innovative water solutions. Here’s a closer look at how the company can enhance Southeast Asia’s water management systems.

How can Davey meet regional needs?

With cutting-edge technology and innovative solutions, Davey Water Products are well-positioned to meet Southeast Asia’s increasing demand for efficient water management. The company’s diverse portfolio, ranging from industrial water pumps to advanced water treatment systems, directly addresses the region’s critical infrastructure needs. As Southeast Asia continues to urbanise and industrialise, sustainable water and electricity usage remain key concerns, particularly in developing markets where resource efficiency is paramount.

The region’s distinctive geography, marked by vast river systems, tropical rainforests, and sprawling coastlines, presents both challenges and opportunities for water management. Countries like Cambodia and Laos depend heavily on river water for agriculture and daily use, yet issues like deforestation and rapid urban expansion put pressure on water resources. Reliable drainage pumps and water treatment systems are essential to mitigating these risks.

Beyond geography, the region’s socio-political evolution has shaped its approach to water infrastructure. For instance, post-World War II recovery in Indochina underscored the necessity of robust water systems, while nations in the Malay Archipelago are increasingly integrating modern innovations such as artificial intelligence (AI) for real-time water quality monitoring, leak detection, and flood prediction. These advancements highlight the growing need for smart water management solutions across Southeast Asia.

  • Product differentiation and market strategy

To capture market share, employing a strategic approach to product differentiation is necessary. By integrating digital marketing, AI-driven outreach, and data-backed industry presentations, Davey can educate businesses and consumers on the superiority of its offerings. For example, growth charts, market matrices, and size-related data presented at industry conferences can reinforce brand presence.

At the same time, collaborating with local governments, NGOs, and trade associations can deepen regional footprint. These partnerships ensure efficient resource allocation, compliance with regional regulations, and alignment with local market needs.

  • Cultural and geopolitical influences

Southeast Asia’s diverse cultural landscape, shaped by Chinese, Muslim, Indian and colonial influences, plays a crucial role in business strategies. The region’s strong emphasis on relationship-building means that the marketing approach must resonate with local values. Positioning solutions as both innovative and culturally relevant can enhance brand acceptance.

The political landscape also presents unique opportunities. While highly developed markets like Singapore offer regulatory stability, emerging economies such as Myanmar present untapped potential. By navigating these complex political and trade blocs, Davey can establish itself as a trusted water solutions provider in the region.

  • Sustainability and green initiatives

Southeast Asia grapples with environmental challenges such as rising urban temperatures, flooding, and deforestation. This increases the demand for advanced water management systems. Davey can lead this transition through eco-friendly technologies, such as low-energy water pumps that help cities and industries reduce their carbon footprint.

  • Emerging trends and innovations

The region’s digital transformation opens up exciting opportunities for smart water management. Davey’s integration of AI and IoT technologies enhances the efficiency of its products. For example, smart booster pumps and submersible pumps equipped with real-time monitoring capabilities can optimise water distribution in rapidly expanding urban areas.

  • Competitive edge through acquisitions

Partnering with local manufacturers or distributors could streamline Davey’s supply chain and enhance market reach. Several competitor water pump brands are well established in Southeast Asia. Acquisitions can provide access to established customer bases and deeper insights into local consumer behaviour.

  • Tourism and lifestyle influence

Southeast Asia’s booming tourism industry presents an indirect yet lucrative growth avenue. High-end resorts, luxury accommodations, and urban development increasingly require premium water solutions, such as pool pumps, spa water systems, and high-pressure water distribution networks. Davey is well-equipped to cater to this niche demand.

  • Regional collaboration and trade integration

Southeast Asia’s membership in trade blocs like ASEAN creates a favourable business environment. Reduced tariffs, streamlined customs procedures, and access to a skilled labour force facilitate smoother operations, ensuring faster delivery and enhanced customer service.

Southeast Asia’s rapid economic growth, evolving infrastructure, and increasing sustainability focus is an ideal market for Davey Water Products. By addressing the region’s diverse water management needs, ranging from urbanisation-driven challenges to cutting-edge sustainability solutions, the Australian brand can establish itself as a market leader. As Southeast Asia moves toward a more sustainable future, Davey’s commitment to innovation and excellence can solidify its role as a key player in the water management sector.

To know more about Davey’s extension in Southeast Asia and their water pumps, view their website here: https://www.davey.com.my/en/

Thailand’s Doi Kham launches new juice & herbal drinks

Thailand’s Doi Kham has introduced a new juice blending orange and tomato juices for a refreshing drink rich in Vitamin C, Vitamin E and lycopene. This 200ml beverage, priced at 15 THB, offers a nutritious and affordable option.

By blending orange juice with tomato juice, producers can offset the financial strain of higher orange juice prices resulting from agricultural challenges such as citrus greening disease and extreme weather events.

Additionally, Doi Kham has unveiled its latest Light Mixed Berry, a not-from-concentrate juice with 40% juice content. The drink is a blend of three types of berries—mulberry, strawberry, and ma-mao (Thai blueberry), which has a sour-sweet flavour profile.

In addition to Light Mixed Berry, Doi Kham has previously launched Instant Indian Gooseberry Drink with Honey and Yuzu Orange and Instant Ginger Drink with Honey and Yuzu Orange, offering the benefits from ginger and Indian gooseberry (amla).

The price is THB 145 (10 sachets per pack).

Key takeaways: promoting health benefits through locally derived ingredients and formulations to counter raw material cost challenges

EnVit vitamin water is your daily dose of refreshment and energy

EnVit vitamin water from Thailand’s Energy Complex Company Limited (EnCo) targets consumers, including office workers, who want refreshment and vitality. The key ingredients are vitamin C, which helps boost the body’s immune system. Zinc and vitamin B3, B6 and B12 help restore the body from lack of sleep, reduce fatigue, and invigorate the brain and body throughout the day.

Key takeaways: vitamin water with functional energy claim

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