1 October 2019. Heineken Malaysia Berhad (HEINEKEN Malaysia) celebrates yet another year of success, clinching three awards at the Putra Brand Awards 2019 for the tenth consecutive year. The star of the night, Heineken® won Platinum, while Tiger Beer and Guinness both won Gold. This year’s wins have brought HEINEKEN Malaysia’s total awards won at the Putra Brand Awards to 30 since 2010.
Launched in 2010, this prestigious award recognises brand-building excellence across various platforms, measured by consumer preference. This year, the Putra Brand Awards introduced for the first time its highest-ranking Platinum Award. Heineken® was awarded with the Platinum Award thanks to its exceptional position among Malaysian consumers as the beer brand of choice. In 2019, Heineken® has provided consumers with impressive experiences throughout its “Unmissable” UEFA Champions League and Live Your Music campaign. This is also the year when the brand’s iconic green label has been turned blue, the colour associated with the non-alcoholic category. Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, Heineken® Master Brewers created the new non-alcoholic Heineken® 0.0 using only natural ingredients, including Heineken®’s own A-yeast.
Commenting on the company’s wins, Roland Bala, Managing Director of HEINEKEN Malaysia said, “Our wins at this year’s Putra Brand Awards demonstrate our strong efforts in engaging with our consumers through innovative commercial and marketing campaigns. We are committed to not only delivering quality and innovative brands, but also providing our consumers with exceptional experiences. We want to thank our consumers who show their great support for Heineken®, Tiger Beer, and Guinness amongst the preferred brands in Malaysia.”
Pablo Chabot, Marketing Director of HEINEKEN Malaysia said, “It is a great honour to be recognised with the Platinum for Heineken® and Golds for Tiger Beer and Guinness, signifying HEINEKEN Malaysia’s successful brand-building efforts. We seek to exceed our consumers’ rising expectations with exciting brand experiences. Brands need to evolve with time: not just addressing consumer needs today, but also anticipating what they will need tomorrow. Innovation is key, and we are pleased that Heineken®, Tiger Beer, and Guinness are doing exactly that, take changing consumer preferences into account and ensure our brands stay relevant.”
Amongst Heineken®’s winning campaigns this year include the “Unmissable” UEFA Champions League campaign, which launched the Limited-Edition Heineken® Trophy Bottles & Cans nationwide. The campaign also introduced a special appearance of UEFA Champions League legend, Andrea Pirlo, in its feature video. Throughout the campaign, Heineken® also offered six of the biggest fans a once-in-alifetime experience to watch the UEFA Champions League Final live in Madrid. Staying true to the company’s consumer-inspired approach to innovation, Heineken® this year recently unveiled the nonalcoholic Heineken® 0.0, with an aim to introduce new drinking occasions; during lunch, whilst at work, after a workout or even before a drive, and provide an option for beer drinkers who enjoy the great taste of beer but not necessarily the effects of alcohol. Also, through research, we see that our consumers aspire to lead more moderate and healthy lifestyles. Heineken® 0.0 enables beer drinkers to moderate their alcohol consumption as part of a balanced lifestyle and has only 53 calories per bottle. Last August, Heineken® Live Your Music returned to push the tempo with a month of stellar line-ups. From electronica to future bass to indie, Heineken® rolled out a series of three high energy shows featuring Andrew Rayel, Flume, and Snow Patrol at KL Live, creating a month of fresh Live Your Music experiences for its fans.
Truly Malaysia’s No. 1 Beer, Tiger Beer welcomed the year with its “Uncage New Beginnings” campaign for Chinese New Year. Tiger Beer also continues encouraging Malaysians to ‘Uncage’ themselves through the Tiger ROAR Project, a new platform that celebrates emerging raw Malaysian talents. Additionally, Tiger Beer brought together football players to showcase their footie skills at the Tiger Street Football 2019 and presented the winning team an opportunity to play against football legend and Tiger Street Football Ambassador Rio Ferdinand. Last month, Tiger Beer welcomed to its iconic portfolio of brands Tiger Crystal, an ultra-refreshing, easy-to-drink pure lager with a lower bitterness. Over six thousand people attended Tiger Crystal’s launch at “Kuala Lumpur’s coolest bar” – a specially-constructed cold room with a sub-zero temperature – at The Square in Publika Mall.
Guinness, Malaysia’s favourite and the World’s No. 1 Stout, celebrated Guinness St. Patrick’s in March, which saw thousands of people get together at a two-day festival filled with amazing performances by local artistes, prizes, games, and cold, creamy Guinness Draught. Guinness continued its annual Perfect Pour contest, training bar staff around the country to master the unique two-part pour. This year, consumers also got in on the action with the touring Guinness Perfect Pour truck. As good in food as it is in a glass, Guinness collaborated with The Beer Factory to create a special Guinness-infused black snow skin mooncake, just in time for consumers to enjoy with their family and friends for the Mid-Autumn Festival.