Sizzler, one of Thailand’s largest and most successful casual dining restaurant with 32 outlets, has introduced Taste the Future. The new menu is 100% plant based and it taps into the growing popularity of plant-based proteins or faux meat. Even KFC has rolled out its first plant-based fried ‘chicken’ with Beyond Meat in Atlanta, US in August 2019.
Sizzler’s Taste the Future is a collaboration with Green Monday, which is a Hong Kong-based plant-based movement leader that is actively introducing Beyond Meat and Omnipork into Asia. The Taste the Future menu contains 3 menu items made from Beyond Meat including Beyond Steak and Beyond Chili Dog as well as Omni Steak that uses Ominipork. The prices range from THB 379 to THB 479.
Interestingly, the plant-based “pork” OminiPork by Hong Kong-based Right Treat is being produced in a factory in Thailand.
Green Monday launches in Thailand
Sizzler’s Taste the Future menu coincides with Green Monday’s official launch in Thailand in September 2019 to promote plant-based diet in the largely Buddhist country. Participating in the plant-based movement are some of the top hotel dining locations including Mei Jiang at The Peninsula Bangkok and You & Mee at Grand Hyatt Erawan Bangkok. Veganerie and Coffee Beans by Dao have also joined the movement.
Celebrities Vuthithorn “Woody” Milintachinda and Ramita Mahapreukpong “Gypso” have joined Green Monday as ambassadors in Thailand.
Retail pack of Omnipork available at Central Food Hall
From 28 September 2019, the retail pack of Omnipork will be available for consumers to purchase at Central Food Hall in Bangkok’s Pathum Wan District.
Also at the dining area at Central Food Hall in Chidlom and CentralWorld, diners can enjoy Beyond Burger that is 100% vegan with no cholesterol, no antibiotic and no GMOs.