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World of Smooth 2025 Culminates in a Smooth and Unforgettable CarlsCrib – Smooth Edition Finale

CarlsCrib Event

World of Smooth 2025 Culminates in a Smooth and Unforgettable CarlsCrib – Smooth Edition Finale A multi-sensory celebration of spicy bites, smooth beer, surprise drops, and pure

KUALA LUMPUR, 19 November 2025 – Carlsberg Smooth Draught turned up the heat and cooled it down in the smoothest way, as CarlsCrib Smooth Edition drew approximately 5,000 guests to Sentul Depot for the flagship finale of World of Smooth 2025 across two days. The immersive hangout brought to life everything Malaysians love about the spicy food culture, pairing fiery food with the smoothest beer in town and delivering an experience made for good vibes and great company.

CarlsCrib

“With World of Smooth 2025, we are levelling up the Spicy Trail journey. Food is at the heart of the Malaysian culture, and our passion for spicy flavours deserves to be celebrated alongside the effortlessly smooth brew that is Carlsberg Smooth Draught. At Carlsberg, it is always about more than just beer, it is about delivering experiences that are unique, cool and right on trend. From spicy food collabs to the coolest tunes, this campaign brings together everything that is made #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

In addition to Smooth Street, guests explored three other themed areas inspired by Chinese, Indian and Thai flavours, each serving favourites across various food vendors. The first 500 guests each day received a complimentary Spicy Passport, unlocking a smooth and spicy tasting journey that paired spicy bites with ice cold Carlsberg Smooth Draught at every turn. From Mala Chicken and Bo bo Ji to Pani Puri, Squid Balls and cooling Mini Ice Cream, visitors discovered a curated selection of spicy flavours that brought the campaign idea to life.

Shiga Lin with Fans

Heat moved from the streets to the stage with six music acts from Hong Kong, Malaysia, Italy and Thailand igniting Sentul Depot with high energy performances. Fans enjoyed Shiga Lin’s Cantopop masterclass, smooth sonic vibes from Tydel, energetic Indian-influenced rhythms from YuNoHoo and electrifying DJ sets from Angemi, Roxy June and DJ Tick featuring Reeve. Live band Fang Kong amplified the atmosphere throughout the evenings with raw, immersive music that set the tone for the night.

Hands on cocktail workshops with Soma Bar

Guests also enjoyed hands on cocktail workshops with Soma Bar, interactive games such as the Spicy Hammer and Claw Machine, posed at the AI enhanced photo booth for instant social media content, and explored a variety of eye-catching spots perfect for capturing their #BestWithCarlsberg moments. As part of its #CELEBRATERESPONSIBLY campaign, Carlsberg also partnered with Grab and Buddy Driver to provide guests with ride promotion codes.

CarlsCrib Smooth Edition capped off a nationwide journey that celebrated Malaysia’s fiery food culture and the smooth refreshment of Carlsberg Smooth Draught. From September to November, the World of Smooth 2025 campaign invited fans to explore flavour-packed experiences, such as recommendations for food pairings and the Smoothest Self-Heating Steamboat Set created in partnership with MiX Store, allowing fans to customise their heat and smoothness level using Carlsberg Smooth Draught.

Consumers can continue to enjoy the World of Smooth 2025 with campaign rewards and contests still running nationwide through 30 November 2025. Consumers who purchase RM90 worth of Carlsberg Smooth Draught at participating pubs, or six big bottles at eateries, or two six-can packs at super and hypermarkets, 99Speedmart or online platforms, stand a chance to take home the limited-edition miniBluetooth speakers that have been turning heads throughout the campaign.

Those visiting convenience stores can also enter for a chance to win the full set by purchasing any Carlsberg Smooth Draught can at participating outlets. With spicy flavours, smooth refreshment and exclusive collectibles up for grabs until the end of November, the celebration continues across Malaysia.

For more details, visit https://bestwithcarlsberg.my/wos/. And remember to always
#CELEBRATERESPONSIBLY. If you drink, don’t drive. For non-Muslims aged 21 and above only.

Tune Talk Ignites Malaysia’s Youth Esports Revolution, Championing the Next Generation of Digital Dreamers

The Tune Talk × ACS Edu Tour Season 4 is officially launched! The nationwide esports initiative continues to empower Malaysia’s youth through competition, creativity, and community — building the next generation of digital talent and changemakers.

10 November 2025, Kuala Lumpur – The energy is electric as CRIT & Tune Talk, Asia’s leading cloud-native telco, kicks off Season 4 of the ACS EDU TOUR — a nationwide esports phenomenon empowering young Malaysians to level up from players to professionals.

Now in its fourth consecutive year, the ACS EDU TOUR has grown into one of Malaysia’s most dynamic youth empowerment movements, uniting students from universities and colleges across the nation through the shared passion of gaming, creativity, and community.

Organised by CRIT Malaysia, the fourth edition doesn’t just celebrate champions — it creates them. The 2025 season introduces participants to real-world career pathways across Malaysia’s thriving digital economy, from game development and event production to broadcasting, project management, and marketing.

And this year, the stakes got even higher. In addition to a RM200,000 prize pool, CRIT has added a next-level twist: the champion team will earn a professional contract with CRIT, taking their game global. It’s a defining step in esports, turning Malaysian student gamers into professional athletes and proving what “Zero to Hero” truly means.

Sixteen team captains representing universities and colleges across Malaysia kick off the Tune Talk × ACS Edu Tour Season 4 — a platform dedicated to nurturing young talent and shaping future opportunities within the esports and digital ecosystem.

“At Tune Talk, we’ve always believed that esports are more than just games — it’s a culture, a career, and a catalyst for self-expression,” said Jill Yeap, Head of Marketing at Tune Talk. “We’re here to fuel that fire with real speed and no limits. Tune Talk has always gone beyond data and connectivity — we’re powering dreams, breaking barriers, and giving youth the platform to express and excel.”

Yeap added that the initiative also marks the continuation of the Tune Talk Youth Esports Programme, a long-term commitment to build Malaysia’s esports talent pipeline and make digital empowerment accessible, inclusive, and aspirational for all.

(From left) Past champions of the ACS Edu Tour; Mr. Ahmed Faris Amir, CEO of Esports Integrated; (middle) Mr. Joshua Lew, Co-Founder of CRIT Esports Malaysia; and Co-founder and CEO of Tune Talk, Mr. Gurtaj Singh Padda, together with past champions of the ACS Edu Tour — celebrating the spirit of youth empowerment and collaboration through esports.

Echoing the sentiment, Joshua Lew, Co-Founder of CRIT Esports Malaysia said, “With Tune Talk’s support, we’ve been able to take the ACS EDU TOUR Season 4 to new heights — reaching more campuses and inspiring more young Malaysians than ever before. Together, we’re not just running a tournament, we’re building a movement that connects passion with purpose and turns players into professionals.”

As Malaysia’s fastest growing Mobile Network Operator, Tune Talk is redefining what it means to be a telco for the digital generation. Being the nation’s only fully cloud-native operator, Tune Talk brings together speed, agility, and innovation to deliver more than connectivity — it delivers empowerment.

Beyond the screen, Tune Talk’s commitment to empowerment extends into real-life protection. Reinforcing its promise of enabling and safeguarding Malaysians, the telco recently enhanced its built-in Personal Accident (PA) insurance coverage, offering up to RM150,000 protection at no extra cost for all Epik Plan users.

This initiative underscores Tune Talk’s belief that true connection goes beyond data — it’s about delivering real value, peace of mind, and protection to communities both online and offline.

Guided by its bold brand purpose, “Tune Up Your World,” Tune Talk is giving young Malaysians the freedom to express, create, and connect on their own terms. From cutting-edge 5G plans and gaming-centric rewards to purpose-driven initiatives like the ACS Edu Tour, Tune Talk is leading the charge in shaping a fast, fearless, and future-ready Malaysia.

Tai Sun Brings Back The Joy Of Snacking To Malaysians With A Bold New Nut Range

From spicy to sweet, Tai Sun’s latest range turns everyday munching into a moment of flavour, fun and personality – Tai Sun nuts for every vibe

Petaling Jaya, 20 November 2025 – Tai Sun, one of Malaysia’s most trusted snack makers, is redefining what it means to snack local with the launch of its bold new nut range — Chilli Peanut Crackers, Samba Mix, Deluxe Mix and Satay Broad Beans.

Backed by almost 60 years of snack-making expertise, Tai Sun continues to serve joy, flavour and creativity to Malaysians. The new range debuts the brand’s latest campaign,  “Nuts For Every Vibe. For Real.” – a playful nod to how every mood and moment has a Tai Sun nut that fits perfectly.

“Snacking should be fun, creative and full of personality. With this new range, we wanted to give Malaysians more ways to enjoy nuts — whether they’re catching up with friends, on the go or simply craving a flavour-packed pick-me-up,” said Esther Loo, third-generation member of the Tai Sun family and Head of Sales and Marketing for Tai Sun Malaysia and Singapore.

Where Craft Meets Crunch

Crafted from premium nuts and legumes, each pack captures a uniquely Malaysian flavour story — from the tingling, vibrant flavour of chilli and spices in the Samba Mix to the comforting crunch of Satay Broad Beans. The new range reflects Tai Sun’s continued commitment to quality and innovation, while staying rooted in its proudly local heritage.

The fresh packaging completes the glow-up — featuring vibrant colours, resealable freshness, and a sleek design that fits right into today’s on-the-go lifestyle. Whether it’s tossed into your gym bag, perched on your desk or shared during a road trip, Tai Sun’s new look makes snacking feel effortlessly stylish.

A Celebration of Creativity and Collaboration

Tai Sun Chocolate Workshop

To mark the launch, Tai Sun hosted an exclusive Chocolate Workshop in collaboration with artisanal chocolatier Cocoraw at Kedai Coklat to explore how Tai Sun’s nuts could be used beyond traditional snacking — from chocolate infusions and dessert toppings to playful festive recipes.

“People no longer snack just to satisfy hunger; snacking today is a way we connect, share and express who we are,” Esther added. “That’s the spirit behind Nuts For Every Vibe. For Real. — and through our collaboration with Cocoraw, we wanted to bring that energy to life through flavour and design.”

“At Cocoraw, we’ve always believed in celebrating Malaysian flavours in unexpected ways,” shared Lee See Pin, Chocolatier and Co-founder of Cocoraw. “Working with Tai Sun was a natural fit — their new nut range brings such bold, authentic flavours that pair beautifully with our handcrafted chocolate. Together, we wanted to show that local brands can collaborate to create something truly exciting for Malaysian taste buds.”

Tai Sun x Cocoraw Limited Edition Chocolates

The excitement doesn’t stop there. This December, Tai Sun unveils the Tai Sun x Cocoraw Limited Edition Chocolate Collection — handcrafted chocolates infused with bold new nut flavours, each with its own vibe-led attitude. The lineup consists of Hot Tea Nugget, Delulu Gem, Hot Take Florentine and Soft Launch Stick. Think crunch, cocoa and pure personality — the kind of playful, flavour-packed bites made for gifting, sharing or keeping entirely for yourself. The limited-edition collaboration will be available for purchase until January 31, 2026.

Whether you’re craving a spicy kick, a nutty crunch or a guilt-free nibble, Tai Sun’s new range is now available at major supermarkets, convenience stores and online retailers nationwide.

So, this Christmas, make your snack game stronger. Swap the same old chips for Tai Sun nuts — and rediscover how fun, flavourful and proudly Malaysian snacking can be. Stay tuned for the Tai Sun x Cocoraw Limited Edition Chocolates, the ultimate festive indulgence that’s made to share, gift and enjoy!

To find out more about the  Tai Sun x Cocoraw Limited Edition Chocolates, log on to – https://www.instagram.com/taisun.my or https://www.instagram.com/cocoraw.me

BIRU-PUTIH-HATI MALAYSIA – ONE HEALTH EVENT

Image credit: Minimeinsights.com

Healthy Farming, Healthy Food, Healthy People

Résidence de France, Kuala Lumpur – 11 November 2025 – The Biru-Putih-Hati Malaysia – One Health Event was co-organized by Bleu-Blanc-Cœur International, in partnership with the French Embassy and Business France Malaysia (https://www.businessfrance.fr/), the trade and investment arm of the French Embassy.

The event brought together leaders from Malaysia and France to explore how agriculture and nutrition can drive healthier, more sustainable, and inclusive food systems. Stakeholders included representatives from the Ministry of Health (MOH), Ministry of Agriculture, Department of Veterinary Services (DVS), universities, Rhone Ma Holdings Berhad, and key industry, retail, and media players.

QPlus Omega-3 & DHA enriched eggs by Hock Soon Poultry Farm Sdn. Bhd. with the Biru-Putih-Hati logo. Image credit: Minimeinsights.com

A Shared Vision: “Healthy Farming, Healthy Food, Healthy People”

Jérémie Renaud, International Development Manager of Bleu-Blanc-Cœur

Mr. Jérémie Renaud, International Development Manager of Bleu-Blanc-Cœur, introduced Biru-Putih-Hati, the Malaysian chapter of the global One Health initiative active in 18 countries. Founded in France 25 years ago, Bleu-Blanc-Cœur connects farmers, scientists, and consumers to deliver food that improves human health, animal welfare, and environmental impact.

“Biru-Putih-Hati is not just a label; it’s a bridge between science and everyday Malaysian food,” said Mr. Renaud.

National Perspectives

Rusidah Selamat (MOH), Director of Nutrition Division

Ms. Rusidah Selamat (MOH), Director of Nutrition Division, presented Malaysia’s National Nutrition Policy 3.0, emphasizing a multi-sectoral approach to combat malnutrition and promote healthier diets. Dr. Nik Khairol Reza bin Md Yazin, Public Health Medicine Consultant, highlighted public health priorities and disease prevention. Dr. Satvinder Kaur (UCSI University, author of Malaysia’s Dietary Guidelines 2020–2030) stressed the importance of nutrition education and community engagement. Dr. Rahaizanwati Abdul Rahim (DVS), Assistant Director of Livestock Industry Development, shared Malaysia’s Sustainable Livestock Strategy, emphasizing Good Animal Husbandry Practices (MyGAP) for food safety and farm sustainability.

Local Voices & Industry Action
Dr. Lim Ban Keong, Managing Director of Rhone Ma Holdings Berhad, shared his experience as the first Malaysian partner of Biru-Putih-Hati. Through this collaboration, Rhone Ma gains access to Biru-Putih-Hati expertise, enhancing animal health, product quality, and environmental outcomes.

“The collaboration has been smooth, structured, and business-oriented — a real opportunity for Malaysia,” said Dr. Lim.

Toward a “One Health” Malaysia
Launched in 2024 in the presence of Malaysia’s Deputy Minister of Agriculture, Dato’ Sri Arthur Joseph Kurup, Biru-Putih-Hati is the first national initiative linking health, nutrition, and climate objectives under a single banner. Its mission is to make nutritious, tasty, and affordable food accessible to all Malaysians, while supporting local agriculture and reducing environmental impact.

Co-organized by:

  1. The Embassy of France : https://my.ambafrance.org/-English- https://www.facebook.com/FranceinMalaysia/
  2. Business France Malaysia : https://www.businessfrance.fr/en
  3. Bleu-Blanc-Cœur International : https://international.bleu-blanc-coeur.org/

McDonald’s Malaysia Gives Back with the Return of the Most Awaited Prosperity Burger

(6th from left) Dato' Haji Azmir Jaafar, Managing Director & Local Operating Partner and (5th from left) Melati Abdul Hai, Senior Vice President & Chief Impact Officer with Senior Management Team of McDonald's Malaysia, invited fans of Prosperity Burger to enjoy a set meal while donating 20 sen to the Ronald McDonald House Charities (RMHC) Malaysia

For every Prosperity Burger meal purchased from 20 November to 31 December 2025, McDonald’s Malaysia donates RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia

KUALA LUMPUR, 17 NOVEMBER 2025 – The Prosperity Burger is back, inviting Malaysians to share moments of warmth, joy, and togetherness. As McDonald’s Malaysia ushers in this highly anticipated annual tradition, it invites everyone to reflect on the true meaning of prosperity — “it’s not about what you have, it’s who you have” – our family and friends, the people we care about, our colleagues and our communities, those who give us support, encouragement, laughter and love.

Proudly made in Malaysia since 1994 with its signature black pepper sauce, it has become one of McDonald’s most iconic creations. It has brought families and friends together to share wonderful moments of prosperity together. This year, to commemorate the return of the Prosperity Burger, McDonald’s Malaysia launched the campaign behind “Prosperity Kembali, Lebih Bererti” coupling the return of Malaysia’s favourite black pepper burger with something even more meaningful.

The Prosperity Burger has become a cherished tradition for Malaysians, representing more than just a meal—it’s a beacon of hope, a symbol of togetherness and shared memories. Every year, Malaysians from all walks of life, especially families and friends get together to share special moments while enjoying the Prosperity Burger,” said Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia.

“We’re always excited to bring back the Prosperity burger, but this year is extra special as we leverage this beloved tradition to also do good for children in need, by highlighting and supporting our charity of choice, Ronald McDonald House Charities (RMHC)” added Melati.

Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Chin Mei Lee, Chief Marketing Officer, McDonald’s Malaysia at the launch of the Prosperity Burger yesterday where 20 sen from each Prosperity McValue Meal will be donated to (Ronald McDonald Welfare Association (RMHC) Malaysia.

Prosperity means nothing if it’s not shared, therefore in line with this year’s theme of “Prosperity Kembali, Lebih Bererti,” it was announced that between 20 November to 31 December 2025, McDonald’s Malaysia will donate RM0.20 to Ronald McDonald House Charities (RMHC) Malaysia for every Prosperity Burger meal purchased. Each contribution goes directly towards supporting RMHC programmes including the Ronald McDonald House (providing accommodation for families of paediatric patients seeking treatment), Gift of Smile (cleft lip and palate surgeries), Back-to-School (school essentials for underprivileged children), and Sensory Rooms (therapy spaces for children with special needs).

Dato’ Haji Azmir Jaafar, Managing Director & Local Operating Partner and Melati Abdul Hai, Senior Vice President and Chief Impact Officer of McDonald’s Malaysia viewing the Back-To-School Pack Program and Gift of Smile displays – both programs will benefit from the 20 sen donated for each Prosperity Value Meal sold.

“We are pleased to partner with Malaysians who are Prosperity Burger lovers, in our effort to give back,” Melati added. “When you enjoy a Prosperity meal, you’re also lending a hand to RMHC and changing the lives of children in need across Malaysia.”

The campaign was launched at Kuala Lumpur Tower, marking the beginning of a season that celebrates joy and generosity across the nation. Prior to the launch event, children from the Ronald McDonald House at Hospital Tunku Azizah and Hospital Canselor Tuanku Muhriz UKM, had a thrilling experience of a lifetime at the iconic landmark. 

As the Prosperity Burger, Curly Fries, and McFizz return to McDonald’s restaurants nationwide, McDonald’s Malaysia invites everyone to share not just a meal, but a sense of gratitude and kindness—because true prosperity is best enjoyed together.

 

The Wonderful Race 2025: Celebrating The All-Star Champion,

Mel John Chavez from Bar Somma

Singapore, 18 November 2025 – After a month of competition, Mel John Chavez from Bar Somma has emerged triumphant as the All-Star Champion of The Wonderful Race 2025. His winning creation, “King’s Melon” captivated judges with its creativity, craftsmanship, and distinctive character — securing the ultimate title in this year’s prestigious showcase of bartending excellence.

Judged by an esteemed panel of industry luminaries — Colton Payne (APAC Marketing Director, Brown-Forman), Daniel Goh (Co-Founder, Spirited Asia), and Kelvin Saquilayan (Head Bartender, St. Regis and Woodford Reserve The Wonderful Race 2025 Asia Champion) — the selection of this year’s winner was no easy feat. Each finalist displayed outstanding technique and innovation, but it was the remarkable harmony of taste, creativity, and storytelling, all while embodying the true essence of Woodford Reserve, that ultimately revealed our All-Star Champion.

The Competition Format

In the first round, the Top 10 finalists were tasked to craft their unique interpretation of the Old Fashioned — one of the world’s most iconic cocktails — under the theme ‘All-Star’. Each creation reflected the bartenders’ personal stories, inspirations, and flair, impressing the judges with both flavour and presentation.

The Top 5 then advanced to an intense yet exhilarating second round, where they faced a surprise challenge curated by Chef Joel Tan of HighHouse — to pair their mystery ingredient to a brand-new Woodford Reserve cocktail that they are required to craft on the spot. This challenge was specially curated as Woodford Reserve is the Official American Whiskey Sponsor of the World’s 50 Best Restaurant.

The 5 ingredients given were 1924 Blue Cheese, Wakaba Mush Melon, Jamón Ibérico de Bellota, Spanish Canned Baby Sardines, and Tom Yum Spice Padron Peppers.

Mel John Chavez, Bar Somma, “King’s Melon”
Huang Geng, Origin Bar, “La Bohema”
Chai Yu Heng, Nutmeg & Clove, “Pin Me A Manhattan”

The finalists were given only an hour to brainstorm on their concept, presentation, and come up with the best pairing of their mystery ingredient with the Old Fashioned. Despite the short amount of time, the top 5 finalists demonstrated exceptional creativity, composure, and craftsmanship, rising to the occasion with agility and mastery as they integrated the unexpected ingredient into their creations. After a thrilling round that kept the audience captivated, the Top 3 emerged:

Huang Geng from Origin Bar

Chai Yu Heng from Nutmeg & Clove as Second Runner-Up, Huang Geng from Origin Bar as First Runner-Up, and ultimately, Mel John Chavez from Bar Somma, who claimed the coveted Championship Title.

Chai Yu Heng from Nutmeg & Clove

The 2025 All-Star Champion

Our winner, Mel John Chavez, was presented with Mush Melon as his mystery ingredient. His winning cocktail showcased a vibrant fruity profile, combining the sweetness of Mush Melon with fresh lemon juice, elderflower, apple tonic, and Hojicha-infused bourbon whiskey, elegantly finished with a crown-shaped melon garnish. Keeping to the roots of the Old Fashioned and how it brings a tinge of sweetness, Mel John Chavez took that into account as he chose ingredients that were lower in sweetness to allow the flavour of the Old Fashioned to come through and complement each other.

As the champion, Mel will embark on an exclusive journey to the Woodford Reserve Distillery in Versailles, Kentucky, for an immersive experience in bourbon artistry, craftsmanship, and heritage — a fitting reward for this year’s most exceptional talent. He will also represent Singapore in the Woodford Reserve The Wonderful Race Asia Final competition 2026, where he would compete with regional champions across Asia as they vie for the coveted Asia Championship.

Kelvin Saquilayan, one of the judges and the champion of last year’s edition, shared his thoughts. “Standing on the other side of the bar this year reminded me how much passion and heart this competition inspires. Every finalist showed creativity in their versions of Old Fashioned while still respecting its roots, and that’s what The Wonderful Race is all about.”

The All-Star Old Fashioned: Reimagined A Timeless Classic

Now in its third edition, The Wonderful Race continues to honour bartending mastery as part of Old Fashioned Month, a global celebration of one of the world’s most iconic cocktails.

This year’s theme, the “All-Star Old Fashioned”, called on Singapore’s finest bartenders to reinterpret the timeless drink through creativity, storytelling, and innovation, transforming traditions into their unique version of an All-Star Old Fashioned.

Each cocktail holds a special story, from cultural inspirations to personal journeys, showcasing how techniques, emotions, and imagination can elevate a three-ingredient classic into artistry.

Chef Joel Tan Of Highhouse Raised The Stakes With A Flavour Challenge

Taking this year’s The Wonderful Race to a whole new level, the 2025 finale introduced a surprise twist — the Chef Joel Tan Challenge, where the boundaries between culinary artistry and mixology blurred in the most flavourful way.

In the second round, the Top 5 finalists faced a blind draw of five mystery ingredients hand-picked by Chef Joel Tan, Head Chef at HighHouse, Singapore’s renowned modern Pan-Asian rooftop restaurant. Each bartender was tasked to create an original Woodford Reserve cocktail pairing that complemented or elevated their chosen ingredient — ranging from 1924 Blue Cheese, Wakaba Mush Melon, Jamón Ibérico de Bellota to Spanish Canned Baby Sardines and Tom Yum Spice Padron Peppers.

“This challenge was all about pushing boundaries and bringing the kitchen and bar together. It was inspiring to see how each bartender transformed their mystery ingredient into something unexpected yet harmonious.” Said Chef Joel Tan.

This one-of-a-kind collaboration underscored Woodford Reserve’s position as a whiskey of remarkable depth and versatility, while strengthening its partnership with the World’s 50 Best Restaurants. Aligned with the brand’s identity of complexity, quality, and craftsmanship, the challenge brought together the worlds of gastronomy and mixology to engage and connect with a global audience of culinary enthusiasts. It also showcased the shared values that connect Woodford Reserve and HighHouse, such as focus, dedication, passion, and an unwavering pursuit of excellence as both champion fine craftsmanship,
diverse flavours, and exceptional, elevated experiences.

 

Nongshim Reveals Global Shin Ramyun Ad Featuring ‘aespa’

Nongshim Shin Ramyun Global Ambassador, aespa

SEOUL, South KoreaNov. 19, 2025 /PRNewswire/ — Nongshim has appointed the K-pop group aespa as the new Global Brand Ambassador for Shin Ramyun, marking the first time the brand has selected a worldwide representative. As influential global artists, aespa will help communicate the slogan ‘Spicy Happiness In Noodles’ and introduce Shin Ramyun’s signature taste, identity, and cultural appeal to audiences across major international markets.

A Nongshim representative stated “aespa’s strong cultural presence, authentic global reach, and ongoing engagement with Shin Ramyun and Chapagetti since 2021 made the group a natural and compelling ambassador for the brand’s next stage of global expansion.”

  • Global Shin Ramyun Commercial

Nongshim has released a new commercial featuring aespa on its official global YouTube channel. Produced in a music-video format, the film highlights the group’s vocals, performance style, and artistic identity.

The campaign song (or background music) for the commercial is aespa’s rendition of “Spice Up Your Life,” the iconic 1997 hit by the renowned British pop group Spice Girls, reinterpreted with the group’s signature charm. The commercial conveys the message of delivering the “spicy happiness” of Shin Ramyun to consumers around the world.

The commercial captures lively and joyful reactions from consumers and emphasizes how Shin Ramyun delivers a universally enjoyable experience. It also includes an original ‘Shin Ramyun Dance, featuring movements inspired by opening the package, adding water, preparing chopsticks, and finger gestures that represent each letter of ‘SHIN’. The commercial will be released across major overseas regions, including the United StatesChinaJapanEurope, and Southeast Asia.

  • Shin Ramyun × aespa Special Package Promotion

Nongshim will also introduce a special ‘aespa Special Package’of Shin Ramyun. The multi-pack will feature a group image of aespa, while single packs will showcase individual members. The package will be launched in China in November, followed by a global rollout including Korea.

In addition, selected Shin Ramyun and Shin Ramyun Toomba multi-packs will include photocards with member photos, handwritten messages, and QR codes linking to exclusive behind-the-scenes videos.

Additional offline activations are planned including branded pop-up experiences and various in-store promotions across global retail channels.

aespa commented, “Shin Ramyun has always been a brand we enjoy in our daily lives, whether on broadcasts or during tours. We’re excited to move from enjoying the product to officially representing it, and we look forward to sharing its appeal with fans around the world.”

Say Hello to the New Somersby Shandy

Refreshing moments just got more fun with Somersby’s No-Nonsense innovation

SHAH ALAM, 18 November 2025 – Somersby, famous for its fruit-flavoured alcoholic drinks, is bringing something excitingly different to Malaysia with the launch of Somersby Shandy. Only available in Malaysia and Singapore, Somersby Shandy marks the brand’s first venture into the shandy category, combining the crisp zest of lemonade with a smooth hint of beer. With just 0.5% ABV and conveniently packed in 320ml cans, a crisp and refreshing beverage that proves Somersby is more than just a cider brand.

Best served chilled, Somersby Shandy is the perfect thirst-quencher for any time of day whether you’re unwinding after work, celebrating with loved ones, or simply enjoying a well-deserved break with good friends.

Staying true to Somersby’s playful yet No-Nonsense spirit, this latest addition offers a refreshingly uncomplicated and effortlessly enjoyable experience. From Somersby’s renowned range of fruit ciders to the introduction of Somersby 0.0, and now Somersby Shandy, the brand continues to delight consumers with uncomplicated, feel-good options that fit any occasion.

“Somersby has always been driven by giving our consumers fun, quality options that fit seamlessly into their lives,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “Somersby Shandy marks our second innovation of the year and perfectly reflects our No-Nonsense spirit – simple, refreshing, and full of fun. We believe that great drinks don’t need to be complicated; they just need to taste good and bring people joy.” 

Somersby Shandy is here to add a refreshing touch to your celebrations! For the third consecutive year, Somersby, once again, teams up with JYNNS to offer exclusive Chinese New Year gifts alongside in-store sampling at selected supermarkets nationwide. It’s the perfect opportunity to experience the brand-new Somersby Shandy firsthand and discover your new favourite refreshment.

Available from November onwards at participating supermarkets, hypermarkets, and online platforms nationwide, Somersby Shandy is ready to bring a splash of fun and refreshment to your celebrations and everyday moments.

For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby and its refreshing range of ciders at www.somersby.com/my/. All activities are open to non- Muslims aged 21 years and above.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY.

All-New Saga Hits 10,000 Bookings – One Every 43 Seconds After Tentative Price Announcements

  • 10,000 bookings in 5 days — that’s 2,000/day, 83/hour, 1 every 43 seconds. Malaysia’s most iconic sedan continues to capture the hearts of drivers with its all-new features and engineering excellence.
  • Customer deliveries will begin immediately after the official launch.

Subang Jaya, 18 November 2025 – Malaysians have once again shown their love for the nation’s most iconic car as the All-New Saga records an impressive 10,000 bookings in just five days since tentative price was announced and order taking began on 10 November.

This extraordinary demand translates to 2,000 bookings per day, 83 every hour, or one new booking every 43 seconds — underscoring Malaysians’ continued confidence in PROTON’s latest evolution of its beloved sedan, which combines Impressive Performance, Comprehensive Safety, Optimised Intelligence, and Next-Gen Styling — making it the best value-for-money in town.

“The All-New Saga is more than just a car; it’s a symbol of national progress, reimagined for a new generation. To receive 10,000 bookings in only five days is both humbling and inspiring, and we thank Malaysians for their trust and support,” said Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer, PROTON.

“To ensure that customers can experience the All-New Saga as soon as possible, our production team in Tanjong Malim has been working diligently to ramp up supply, with vehicle deliveries set to begin immediately after the official launch,” he added.

Next-Level Features, Unmatched Value

Developed on PROTON’s new Advanced Modular Architecture (AMA), the All-New Saga represents the company’s next step in Malaysian-led design, engineering, and validation, supported by PROTON’s growing R&D capabilities. With full ownership of its intellectual property and a bold new direction in intelligent mobility, the All-New Saga demonstrates how far Malaysian automotive engineering has evolved — from a symbol of national pride to a global contender.

Featuring the new i-GT 1.5L engine paired with a smooth and fuel-efficient Continuously Variable Transmission (CVT), the All-New Saga continues PROTON’s tradition of refined performance tailored for everyday driving. Safety has also been significantly enhanced with nine Advanced Driver Assistance Systems (ADAS) and six airbags, ensuring comprehensive protection and greater driving confidence. Inside, the new 16-inch Integrated Dual Screen with wireless Apple CarPlay and Android Auto underscores PROTON’s commitment to smart, connected mobility. Completing the experience is a refreshed design that blends timeless Saga identity with modern sophistication, complemented by Sulaman Songket-inspired detailing that celebrates Malaysia’s rich cultural heritage.

Despite all these significant upgrades, the All-New Saga stays true to what Malaysians love most — exceptional value. With an indicative price range between RM40,000 and RM50,000, it offers performance, technology, and safety at this price points, all within everyone’s reach.

IKONIK TOGETHER-GATHER Brings the All-New Saga to the People

To celebrate the overwhelming response, the All-New Saga is making it ways to popular local food spots with IKONIK TOGETHER-GATHER. Following its first stops at Tapak Urban Street Dining, KLCC and Tebing, Bandar Dato’ Onn, Johor on 15 to 16 November 2025, IKONIK TOGETHER-GATHER will continue at Tapak Gravitas Jalan Baru, Penang and CarBoot Sale Taman Kerang, Kuantan from 21 to 23 November. This gives Malaysians the chance to get up close and personal with the All-New Saga ahead of its official launch.

Blending food, music, lifestyle, and community experiences, IKONIK TOGETHER-GATHER reflect how the Saga continues to evolve alongside the people who made it an icon, featuring fun activities, live engagements, and exciting giveaways for everyone to enjoy.

Book Now to Enjoy Exclusive Early Bird Offers!

With 10,000 bookings already secured, only 10,000 more customers remain eligible for Early Booking Offers. These offers apply to bookings made until the official launch day and with complete vehicle registration by 31 December 2025.

With units ready to be delivered immediately after the launch, customers are encouraged to book early to enjoy these limited time offers:

  • 1-Year Free Service or 20,000 KM, whichever comes first (inclusive of labour and service parts)
  • Limited Edition All-New Saga Touch ‘n Go Card

*Terms and conditions apply

The All-New Saga proudly carries the spirit of a nation — created by Malaysians, for Malaysians, and ready to stand on the global stage. With 10,000 bookings in just five days, it’s clear that this new chapter of the Saga continues to inspire connection, pride and confidence among drivers nationwide.

To learn more or to place a booking for Malaysia’s most iconic sedan, visit any PROTON authorised outlet nationwide. Don’t forget to follow Proton Cars Official on all major social media platforms for the latest updates, promotions, and exciting activities related to the All-New Saga.

 

Win a Tesla Model 3 and Over RM300,000 in Prizes with Canon’s “Canon Drive Your Dream” Contest

Canon rewards Malaysians who capture life through their lens with extraordinary prizes and an additional 1-Year Warranty for extra peace of mind.

Kuala Lumpur, 18 November 2025 — Canon Marketing Malaysia (“Canon”) is inviting
Malaysians to see, live, and capture what drives them through its nationwide “Canon
Drive Your Dream” campaign — a celebration of photography, passion, and the everyday
moments that make life extraordinary.

Running from 1 November 2025 to 31 January 2026, the contest offers over RM300,000
worth of prizes, including the Grand Prize: a Tesla Model 3, as well as Canon cameras,
lenses, and Apple iPhones — designed to inspire Malaysians to capture their passions,
their people, and their world in their own way.

Turning Inspiration Into Opportunity

Participation is straightforward. Customers need only purchase any eligible Canon
camera or lens from authorised Canon partners — including the Canon Official eStore —
during the contest period, and register their product by uploading a valid purchase
invoice or receipt to ylwc.canon.com.my within 14 days of purchase.

Every successful registration also includes an additional one-year warranty, extending
Canon’s existing 1+2 years coverage and offering greater peace of mind with every
purchase.

To complete their submission, participants simply answer two True/False contest
questions on the website and provide the required personal and purchase details,
together with a clear image of the receipt.

Entries that fulfil all requirements and provide correct answers will be verified and entered
into the official lucky draw, where participants stand a chance to win prizes worth over
RM300,000, including the Tesla Model 3 Grand Prize.

.Empowering Everyone to Capture What Matters

The “Canon Drive Your Dream” campaign reflects Canon’s belief that the power of
photography lies in everyone’s hands. Whether you’re a hobbyist exploring your first
camera, a parent capturing family milestones, or a traveller documenting your
adventures — Canon empowers Malaysians to express themselves through the art of
seeing and remembering.

“The ‘Canon Drive Your Dream’ campaign is designed to do more than reward our
customers — it strengthens our commitment to making quality imaging products
even more accessible during the peak year-end season. By offering premium
prizes, including the Tesla Model 3, and extending our warranty coverage, we aim
to give Malaysians greater confidence and value with every Canon purchase. This
campaign also supports our retail partners by driving footfall and encouraging
customers to upgrade their gear, ultimately inspiring more people to explore the
joy of photography,” said Edward Chang, Head of Image Communication Business
Division, Canon Marketing Malaysia.

Contest Details

Contest Period: 1 November 2025 – 31 January 2026

How to Enter: Purchase an eligible Canon camera or lens, register the product on
ylwc.canon.com.my, and submit your entry.

Prizes: Tesla Model 3, Apple iPhones, Canon cameras, Canon accessories, and
more.

Warranty: All participating products come with an additional one-year warranty
on top of the existing 1+2 year warranty with a total warranty of up to 4 years*
when you register online. (Terms & Conditions apply)

Full Terms: Visit ylwc.canon.com.my/promotion/254 or follow Canon Malaysia on
Facebook.

 

 

 

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