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Binggrae to Expand Presence in Southeast Asia Through Participation in ‘THAIFEX 2025’

By
Tan Heng Hong
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A bird's eye view of the booth of Binggrae 'THAIFEX 2025'

SEOUL, South Korea, May 23, 2025 /PRNewswire/ — Binggrae, South Korea’s leading food company, has announced its participation in ‘THAIFEX – Anuga Asia 2025,’ as part of its broader strategy to expand into Southeast Asian markets.

Binggrae is renowned for its diverse product lineup, including the best-selling Banana Flavored Milk and the iconic Melona ice bar. Since its founding in 1967, Binggrae has become a household name in Korea.

Binggrae will operate a promotional booth (1-KK29) at the exhibition, which will take place from May 27 to 31 in Bangkok, Thailand. Visitors will have the opportunity to explore Binggrae’s flagship products — such as Melona, Banana Flavored Milk, and Samanco (fish-shaped ice cream) — which are already available in Thailand and other Southeast Asian markets. Binggrae also aims to forge new global business partnerships during the event. Additionally, the company will showcase new product launches, as well as popular ice cream products from its subsidiary, Haitai Ice, positioning the event as a springboard for future sales growth across the region.

THAIFEX – Anuga Asia is Southeast Asia’s largest food and beverage trade show, co-hosted by Koelnmesse — the global exhibition organizer behind ANUGA, the world’s largest food trade fair held in Germany — and the Thai government. Alongside SEOUL FOOD and FOODEX Japan, it is considered one of the top three food industry exhibitions in Asia, drawing participation from over 3,100 companies representing 52 countries.

Binggrae has been exporting its ice cream products including Melona and Samanco to Thailand since 2007. These items are currently sold at premium supermarket chains such as Gourmet Market, Foodland, and Max Valu. The company has also installed branded freezers in these retail locations to enhance visibility and engagement with Thai consumers.

Looking ahead, Binggrae plans to accelerate its expansion in Southeast Asia by securing broader distribution across Thailand. The company intends to strengthen brand recognition for its ice cream portfolio through targeted marketing campaigns, with Melona at the forefront. Furthermore, Binggrae will introduce new export-exclusive Banana Flavored Milk products designed for ambient distribution, further diversifying its offerings in the region.

Meanwhile Binggrae recently launched an official global YouTube channel, O My Guide (www.youtube.com/@OMG_omyguide), which features engaging K-food content tailored to international audiences.

A Binggrae spokesperson commented, “Our participation in THAIFEX 2025 is a key step toward raising awareness of our core products among Thai consumers and accelerating our entry into the high-potential Southeast Asian market.”

 

Eastroc powers into Malaysia with a listing at 99 Speedmart

By
Tan Heng Hong
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Image credit: Eastroc

China’s Eastroc energy drink is now available at 99 Speedmart, Malaysia’s largest minimarket chain, marking its further expansion into the Southeast Asian country with a population of around 35 million people. This move is part of a broader trend of Chinese food and drink enterprises growing overseas. The Malaysian-sold Eastroc energy drink is produced in China and holds SSPY halal certification, recognised by JAKIM.

In the future, Eastroc will likely source its products from Indonesia where it plans to invest to USD 200 million in Indonesia to produce and distribute its soft drinks.

Image credit: Eastroc

In Malaysia, Eastroc’s energy drink contains ginseng, guarana, taurine and astragali radix with total sugar of 3.2g/100ml.

Priced at an affordable RM 2.30 for a 250ml PET bottle at 99 Speedmart, Eastroc is employing a competitive pricing strategy to capture market share in Malaysia’s energy drink market.

Eastroc’s strategic use of the Malay language in its communications in Malaysia demonstrates a clear intention to reach and appeal to the broader consumer market.

NRF reinforces its leadership as a global leader in Asian sauces and seasonings and reparing to launch two new products at THAIFEX – ANUGA ASIA 2025

By
Tan Heng Hong
-

16 May 2025 – NRF Instant Produce Public Company Limited (NRF) further cements its status as the global leader in Asian sauces and seasonings under the theme “Thai Kitchen Flavors, Global Quality,” as it prepares to launch two new products at THAIFEX – ANUGA ASIA 2025.

At the event, NRF will highlight its popular product, “Crispy Fried Shallots with Spicy Fried Chilies in Rice Bran Oil,” renowned for the crisp aroma of fried shallots combined with the well-balanced heat of fried chilies, blended in premium rice bran oil free from MSG, preservatives, or any impurities. This product has received excellent acclaim both domestically and internationally—especially among health-conscious consumers and those following a vegan diet, who can enjoy it with complete confidence.

A major highlight of this year’s exhibition is the launch of two new flavor innovations from the Phokwan brand: • Crispy Fingerroot Chili Sauce in Rice Bran Oil, and • Mala-flavored Crispy Fried Shallot & Chili Sauce in Rice Bran Oil.

These new sauces have been meticulously crafted to cater to emerging consumption trends in search of novel tastes and unique dining experiences while steadfastly upholding quality and health-conscious principles. Both flavors have been developed by NRF’s expert R&D team, who specialize in authentic Thai ingredients and possess deep insights into modern consumer behavior, thereby perfectly complementing the diversity of culinary menus.

During the five-day event, attendees will have the opportunity to sample special menus curated by the Phokwan brand—renowned experts in flavor creation—with live preparation of signature dishes to experience the authentic taste first-hand. Additionally, on May 31, a special event will feature renowned actress Pingky Saviga Chaidech demonstrating how to cook using Phokwan products, accompanied by a host of engaging activities and exclusive giveaways for visitors.

By participating in THAIFEX – ANUGA ASIA 2025, NRF aims to expand the market for Asian seasonings and sauces to new global customers, particularly targeting modern, health-conscious consumers who love cooking and seek high-quality products with distinctive flavors—all while continuing its mission to bring the tastes of Thai kitchens to the world.

Innovative Food and Beverage Holding Co., Ltd. Brings a Lineup of Global Beverage Brands to THAIFEX – Anuga Asia 2025

By
Tan Heng Hong
-

Innovative Food and Beverage Holding Co., Ltd. is bringing its lineup of world-renowned beverage brands to THAIFEX – Anuga Asia 2025 at Challenger Hall 1, booth number 1-MM15 at Impact Muang Thong Thani from May 27 to 31 this year.

May 20, 2025 – Innovative Food and Beverage Holding Co., Ltd., the distributor of products under the IF and INNOCOCO brands and utilizing the industry’s most advanced Cold Aseptic Technology, will participate in the 8th edition of THAIFEX – Anuga Asia 2025 to reinforce its image as a global leader in the beverage market.

At the event, visitors will experience the group’s product lineup. This includes the IF brand showcasing its flagship coconut water product along with new offerings within the Thai Street Drink Series—such as Thai tea and pink milk—and a Fruit Tea series that delivers the authentic taste of tea and real fruits.

INNOCOCO, another coconut water brand designed for health enthusiasts and fitness aficionados, will also feature plant-based snacks—healthy alternatives for consumers—and introduce a new product that will be available for sale soon.

We invite you to discover global beverage and healthy snack alternatives at Challenger Hall 1, booth number 1-MM15 at Impact Muang Thong Thani during THAIFEX – Anuga Asia 2025, from May 27 to 31, 2025.

GROWING IN TANDEM WITH DEMAND, OMODA I JAECOO MALAYSIA EXPANDS PARTS WAREHOUSE FACILITIES

By
Tan Heng Hong
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The new warehouse significantly expands the storage and logistics capacity for all brands within the extensive automotive group with a built-up area of 88,000 sq. ft., more than double the previous facility.

New Shah Alam Warehouse Enhances Aftersales Support To Uphold Customer Satisfaction

Kuala Lumpur, 20 May 2025 – OMODA | JAECOO Malaysia continues to experience significant growth in its customer base and dealership network, owing to positive market demand. Led by a customer-centric strategy, the premium off-road challenger SUV brand has recently extended its facilities to include a new parts warehouse to ensure seamless aftersales support for customers nationwide. Located in Shah Alam, the facility is owned and operated by Chery Corporate Malaysia, established to support its portfolio of brands.

OMODA I JAECOO Malaysia Vice President, Emily Lek, explained, “The centrally located Chery Corporate Malaysia Warehouse is pivotal in supporting our growing dealership network while upholding the premium aftersales service standards our customers expect.”

Reaffirming the brand’s commitment to the Malaysian market, Lek added, “As we redefine attainable luxury, the customer experience remains at the heart of OMODA I JAECOO Malaysia’s mission. Beyond vibrant customer touchpoints, it’s essential that our network dynamically supports the aftersales needs of our expanding customer base. The new warehouse positions OMODA I JAECOO to grow alongside the Malaysian market and supports our expanding export business in the ASEAN region.” 

Operational since March 2025, the Chery Corporate Malaysia warehouse is strategically located in Shah Alam’s Hicom Industrial Estate. With a built-up area of 88,000 sq. ft., more than double the previous facility, it significantly expands the storage and logistics capacity for all brands within the extensive automotive group. 

The facility houses approximately 10,000 parts for all OMODA | JAECOO models in Malaysia, alongside an iCAUR parts stockpile, ensuring network readiness ahead of the brand’s debut model, the iCAUR 03, slated to launch in Q3 2025. 

The OMODA | JAECOO network now comprises 45 dealerships nationwide, covering sales and after-sales support. Meanwhile, iCAUR has announced 11 dealer partners, with additional expansions planned across Malaysia. 

For more information about OMODA | JAECOO Malaysia dealerships, please visit their official website and stay updated by following OMODA | JAECOO Malaysia’s social platforms.

Payday Shopping with NEX’s Monthly Payday Frenzy, From Now Till October 2025

By
Tan Heng Hong
-

Nothing says payday like a well-deserved treat. On 23–25 May, you can shop your heart out at NEX and get rewarded with a $20 eNEX voucher when you spend $300 in a single transaction and scan your NEXrewards QR at participating stores.

This monthly promotion takes place over the last weekend (Friday–Sunday) of each month, and will continue through to October 2025.

With over 20 exciting deals across various brands like Epitex and Swarovski and diverse categories including home and lifestyle, jewellery and watches, electronics and telcos, there is something for everyone to enjoy.

Not sure where to begin? Here are some of our picks to kickstart your shopping list:

Give your home the glow-up it deserves

Epitex
  • Epitex

If you’re looking to refresh your home, upgrading your bedding can be a simple yet impactful first step. Epitex’s bedding is made with TENCEL™ Modal fibers – extra fine fibres from raw material wood that are lightweight, soft and breathable.

In addition to being soft to the touch – even after multiple washes – the material also has a natural sheen that enhances the aesthetic of your bedroom.

Treat yourself – or surprise someone special

Swarovski Gema drop earrings
  • Swarovski

If you’re looking for a timeless gift option, Swarovski has you covered – from elegant jewellery to classic watches, there’s something for every occasion. With your NEX voucher, it’s the perfect excuse to finally get that piece you’ve been eyeing – or surprise someone special with a little sparkle.

G-SHOCK’s latest series: Black and Bold Red
  • G-SHOCK

For fans of the classic G-SHOCK, you can now shop their latest collection – the Black and Bold Red series – inspired by their signature black and red identity.

These timepieces feature all-black bezels, bands, and dials, elevated with high-saturation colour LCDs for enhanced visibility, even in low light. Turn on the backlight, and the digital text illuminates – built for both style and function.

Boost your workflow with a gadget upgrade

iStudio’s May promotion – available at iStudio retail stores only.
  • iStudio

If you needed a sign to upgrade your Apple gear – this is it. From 18–31 May 2025, iStudio is offering up to $250 off selected products. That includes the all-new iPad Pro (13-inch, M4), now from just $1,749 (U.P. $1,999).

Whether you’re levelling up your work setup or treating yourself to a tech refresh, there’s no better time to make the switch.

For more information, visit this link.

  • OPPO

For Android users looking to improve their productivity, the new OPPO Find N5 offers a compelling option. With a foldable screen that still maintains a slim design, the device stands out for users who want the flexibility of a tablet without sacrificing portability.

Co-developed with Hasselblad, the camera system delivers impressive image quality, while its water-resistant design adds peace of mind for everyday use.

DITP Enhances Traffic, BTS Access, and Parking Plans for “THAIFEX – ANUGA ASIA 2025” Pink Line Recommended — Direct Access to the Venue via “IMPACT Muang Thong Thani” and “Muang Thong Thani Lake” Stations

By
Tan Heng Hong
-

As one of the organisers of THAIFEX – ANUGA ASIA 2025, the Department of International Trade Promotion (DITP), Ministry of Commerce, has announced its readiness in terms of transportation and traffic management, aiming to welcome over 100,000 participants from around the world. To ensure smooth access to the venue, DITP strongly encourages the use of public transport — particularly the BTS Pink Line, which now includes two new stations: “IMPACT Muang Thong Thani” and “Muang Thong Thani Lake.” These additions will significantly improve convenience and help reduce potential traffic congestion during the event.

Visitors taking the extended BTS Pink Line can alight at IMPACT Muang Thong Thani Station (MT01), Exit 3, and walk directly to Challenger Hall 1 via the Skywalk. Alternatively, they may get off at Muang Thong Thani Lake Station (MT02), Exit 4, which provides direct Skywalk access to Hall 12 of the IMPACT Exhibition Center.

In addition, various forms of public transport are available within the IMPACT complex, including shuttle buses, minivans, public buses, motorcycle taxis, pick-up taxis (locally known as ‘songthaews’), and a designated taxi stand in front of IMPACT Arena.

For those who need to travel by private car, the organisers have arranged eight designated parking areas. These include three indoor parking zones: P1 at Challenger Halls, P2 at IMPACT Forum, and P3 behind Hall 5. Additionally, five outdoor parking areas are available: P4 behind Halls 11–12, P5 behind Halls 7–8, The Portal parking lot, Active Square, and the Lakeside area. 

DITP reaffirms its readiness to ensure a smooth and well-organised experience for all attendees and looks forward to welcoming entrepreneurs and visitors from around the world to THAIFEX – ANUGA ASIA 2025 — Asia’s leading food and beverage trade show. The event will take place from 27 to 31 May 2025. Trade days will run from 27 to 30 May, 10:00–18:00 hrs, while 31 May will be open to both trade and public visitors from 10:00 to 20:00 hrs. The exhibition will be held at IMPACT Challenger Halls 1–3 and IMPACT Exhibition Centre Halls 5–12, IMPACT Muang Thong Thani. 

For more information about THAIFEX – ANUGA ASIA 2025, please contact the Department of International Trade Promotion (DITP) at 1169 or visit www.ditp.go.th. To register for the event, please visit https://registration.thaifex-anuga.com/el/9An5Wm

6 Super Wow Tips for Finding the “Real Deals” on Lazada’s 6.6 Super Wow Sale

By
Tan Heng Hong
-

KUALA LUMPUR, 21 MAY 2025 – Lazada’s 6.6 Super Wow Sale is just around the corner, and it’s shaping up to be the ultimate shopping event of the season! With June on the horizon, this mega sale kicks off the mid-year shopping frenzy, bringing unbeatable discounts across electronics, beauty, home essentials, fashion and much more.

Whether you’re looking to refresh your wardrobe, upgrade your tech, or snag amazing deals on household must-haves, the 6.6 sale has something for everyone. But with so many offers to choose from, how do you ensure you’re getting the real deals? We’ve got you covered with these top tips to help you shop smarter, save more, and make the most of Lazada’s 6.6 Super Wow Sale!

Tip 1: Start Shopping Early – Don’t Wait for June!

Why wait when you can start shopping now? Although Lazada’s 6.6 Super Wow Sale officially kicks off on 31 May 2025 at 8pm and runs until 8 June 2025, there’s no need to hold off on grabbing those bargains. You can already head to the Lazada app to start adding items to your cart now with Chup Dulu deals – exclusive offers that let you lock in the best prices ahead of time. Secure those deals early and pay the balance on 1 June to beat the rush.

Tip 2: Check Out at Specific Times for Even Bigger Discounts

To get the most out of Lazada’s 6.6 Super Wow Sale, make sure to shop the Crazy Brand Mega Offers dropping at specific times. These time-sensitive deals offer discounts of up to 90% off and are available only during selected windows throughout the sale period. Hot tip: here are the best time slots to maximise your savings – so set your reminders to make sure you don’t miss out on the awesome offers:

Date Time
31 May 2025 8pm-2am (1 June)
1 June 2025 12pm-2pm, 8pm-12am
5 June 2025 8pm-12am
6-8 June 2025 12am-2am, 12pm-2pm, 8pm-12am

 

There are also special promotions for early bird promotions from 7am-10am, as well as a Happy Hour Sale every day from 2pm-5pm.

Tip 3: Collect Your Vouchers Regularly

Maximise your savings when checking out with Campaign Vouchers offering up to RM1,000 off, plus Semua Free Shipping vouchers that help you save on delivery costs – available in the Voucher Centre daily. Additionally, your favourite sellers may offer additional discounts of up to 70% off with their own vouchers. Keep an eye out as you browse, so you can stack these vouchers and get the best possible deals!

Tip 4: Themed Days for Shopping Every Day

From 2 to 5 June, enjoy exclusive savings on Lazada with daily themed shopping events, each offering special deals for one day only. Start by stocking up on groceries and home necessities in bulk for better value with LazMart on 2 June, then grab the latest smart tech and appliances with deals under RM1,200 from LazGadgets on 3 June. On 4 June, enjoy comfort and convenience with Home & Lifestyle, offering everything from automotive goods and sports essentials, to home décor and more at exceptional value. Finally, on 5 June, Style & Glow brings you the trendiest beauty and fashion essentials from renowned brands, Korea, China, and beyond.

Tip 5: Jaw-Dropping RM16 Deals from Over 30 Brands

For unbeatable value you cannot find anywhere else, Lazada’s 6.6 sale features over RM60,000 worth of products from more than 30 top brands, priced at just RM16. From travel gear to home appliances and fashion accessories, these All Out Deals cover it all. Keep an eye on the Lazada app daily for the must-have steals of the day, which drops at 3pm and 9pm daily throughout the campaign, and be ready to check out in a flash — as only the quickest shoppers will score these incredible bargains!

Participating brands include Airwheel, American Tourister, Amgras, Beacon Mart, Bose, CANNON, Cricut, Dreame, Ecovacs, Epitex, GAIAS, Habib, Hisense, HONOR, Jean Perry, Levoit, Karcher, KitchenZ, Korkmaz, OGAWA, Razer, Sampoint, Samsonite, SellinCostAsia, Sonos, Ted Baker, Thule, Tineco, TTRacing, Universal Traveller, and WINNY.

Tip 6: Play the Lazada 6.6 Match and Win Carnival

Looking for extra savings and the chance to win iconic products? Simply search for Lazada 66 Match and Win on Google to find the microsite, where you can win RM6 Lazada vouchers daily. Plus, share your Match & Win card on TikTok with the hashtags #LazadaMY and #Lazada66MatchAndWin for a chance to win grand prizes, including gadgets, beauty products, and more from top brands like Apple, AMIRO, Anker, Dyson, Estee Lauder, LEGO, La Mer, PopMart, Rascals, Sulwhasoo, TRAPO, and many others! Tune in to LazLive on 6 June at 8pm to find out if you’re a winner. It’s an exciting way to add even more rewards to your 6.6 shopping experience!

Bonus Tip: Shop worry-free with hassle-free returns and refunds

Shoppers can look forward to a worry-free experience this sale season with Lazada’s easy and convenient returns process. Change of mind return is available as an option for most product categories. Whether it’s a fashion item that doesn’t quite fit or a colour that isn’t the right match, customers can request for a return in just a few clicks from their app. With free pick-up and drop-off options available, Lazada takes the hassle out of returns — so everyone can shop the best deals with confidence. For more information on Lazada’s change of mind policy, click here to find out more.

Now that you’re armed with these tips, get ready to make the most of Lazada’s 6.6 Super Wow Sale come 31 May at 8pm! Whether you’re hunting for massive savings, scoring brand-new products, or discovering exclusive deals, Lazada has you covered with the real deals you can trust. Happy shopping!

For more details on the sale, check out the Lazada App or follow #LazadaMY on social media for the latest updates!

Tune Talk Unveils Malaysia’s First In-App Streaming and Gaming Features, Pioneering a New Era in Telco Innovation

By
Tan Heng Hong
-
Gurtaj Singh Padda, Co-founder, Executive Director and Chief Executive Officer at Tune Talk, and Jiayuan Mao, Director, Global Partnership of Jolibox, officiating the event.

No More Boring Data Plans – Games and Drama Are Now All at Your Fingertips

KUALA LUMPUR, 21 MAY 2025 – Tune Talk, Asia’s fastest-growing cloud-enabled telco, is proud to announce the launch of Games and Drama on the Tune Talk App, the country’s first-ever in-app streaming and gaming features by a telco. Fully integrated into the Tune Talk app, this entertainment hub allows users to watch dramas, play games, and earn rewards all in one place, with no extra downloads or logins required.

This entertainment-first milestone transforms the Tune Talk app into more than just a telco tool. It is now a digital playground where users can watch, play and earn Tune Talk Points for unlocking premium content and experiences. Whether the users are binge-watching on the LRT, beating game levels during their lunch break, or collecting points while on the go, it is a truly Epik entertainment experience – made possible in collaboration with our content partner, Jolibox.

The launch comes at a time when mobile entertainment is more relevant than ever. According to the Digital 2025: Malaysia report by DataReportal, 97.7% of the local population are internet users and there are 43.3 million cellular mobile connections in early 2025 – equivalent to 121% of the total population.[i] This underscores the nation’s readiness for integrated, app-based entertainment solutions.

To celebrate the launch, Tune Talk is offering one-month of free access exclusively to all subscribers, starting from the launch date. After the promotional period, Drama will be available for Epik 50+ subscribers, while Games will be accessible to both Epik 50+ and Epik 35+ subscribers.

Panel of experts shared their insights, knowledge and experience on the future of telco and the all-new Tune Talk In-App Entertainment Hub. [From left] Shawn Lim, the Head of Marketing at Tune Talk, Gurtaj Singh Padda, Co-founder, Executive Director and CEO at Tune Talk, and Nafis Nazri, Deputy Head, Product, Loyalty, and Insights at Tune Talk.
“This is just the beginning,” said Gurtaj Singh Padda, Co-founder, Executive Director and Chief Executive Officer of Tune Talk. “We are not just concerned about how people connect seamlessly; we are also changing what they can do with that connection. With our entertainment hub packed with games and drama, we’re turning the mobile experience into something fun, interactive, and personal for everyone, while also doing our part for the nation by making entertainment easily accessible to the underserved.”

Nafis Nazri, Deputy Head, Product, Loyalty, and Insights at Tune Talk, introducing the all-new Tune Talk In-App Entertainment Hub in an exclusive product demo session.

Games and Drama on the Tune Talk App seamlessly combines fun and functionality into a single app experience. Users can stream a curated selection of drama series on the go, while the games offer a variety of casual, no-download-needed games that are quick to play and easy to enjoy. To enhance the experience further, users can earn Tune Talk Points from every watch or play session, which can be redeemed to unlock content, skip ads, or enjoy exclusive in-app rewards.

Shawn Lim, Head of Marketing at Tune Talk, continues, “The entertainment hub transforms everyday connectivity into richer, more rewarding experiences. We have listened to our users, they want more engaging content, less friction, and seamless access. So, we delivered exactly that, straight into the app they already use every day.”

Jolibox – Powering the Entertainment Core

This game-changing in-app experience is made possible through a close partnership with Jolibox, a leading cloud entertainment platform that specializes in seamless content delivery and gamification. As Tune Talk’s main partner for both Games and Drama, Jolibox brings its technology and content expertise to power a truly integrated entertainment ecosystem.

Gurtaj Singh Padda, Co-founder, Executive Director and Chief Executive Officer at Tune Talk, and Jiayuan Mao, Director, Global Partnership of Jolibox, officiating the event.

“We are thrilled to collaborate with Tune Talk to bring this innovative experience to life,” said Jiayuan Mao, Director, Global Partnership at Jolibox. “At Jolibox, our mission is to redefine how people access and enjoy digital entertainment. By embedding our platform directly within the Tune Talk App, we’re breaking down barriers and making it easier than ever for Malaysians to watch, play, and be rewarded – all in one place.”

This initiative reflects Tune Talk’s long-term vision to become a lifestyle-first telco, leveraging cloud technology to deliver real value to modern users. Whether streaming or gaming, users can now unlock more by doing what they already love, all at their fingertips.

For more information, visit www.tunetalk.com/ or follow @TuneTalk on Facebook, Instagram, and X.

[i] https://datareportal.com/reports/digital-2025-malaysia

Carlsberg Unites Football Fans at CarlsCrib – Win Trip to Watch LFC vs AC Milan Live in Hong Kong

By
Tan Heng Hong
-

2 Lucky Winners and Their Mates Stand to Win Tickets to Watch Liverpool FC vs AC Milan in Hong Kong during Two-Day CarlsCrib Spectacle

SHAH ALAM, 21 May 2025 – Carlsberg is going all in for game nights with the ultimate football celebration at CarlsCrib, an all-in-one immersive celebration delivering best of football, music, food, entertainment and beer under one roof over two action-packed days. Happening on 24 and 25 May, the event will feature epic football moments and grand prize giveaways with two lucky winners and one of their mates each scoring a trip to watch Premier League Champions, Liverpool FC take on AC Milan live in Hong Kong.

As part of the #BestWithCarlsberg campaign, CarlsCrib will provide fans exclusive access to premium match screenings, epic performances, and engaging football-themed activities, reaffirming the brand’s mission to make football nights unforgettable. Carlsberg Malaysia Managing Director Stefano Clini shared, “CarlsCrib is our way of uniting football fans of every kind by bringing both diehard supporters and casual fans together, and providing access to more of the best – the best beer, the best vibes, and the best game night. We promise fans an elevated experience, and CarlsCrib will deliver in true #BestWithCarlsberg style.”

Guests will enjoy dynamic live performances by international headliners, Pakho Chau from Hong Kong, local star Dior, and VINAI from Italy, one of the top DJs in the world. Fans can explore vibrant zones throughout the venue, testing their football skill at the Golden Boot, going virtual at the e-Game Hub, showing off on the Flex Field, mixing cocktails at the hands-on CarlsBar Mixology Workshop as well as getting game-day ready with neon tattoo painting, grooming and braiding at the Styling Bench. CarlsCrib invites guests into a VIP locker-room-inspired setting, feauturing photo moments and exclusive memorabilia on display.

One of the biggest highlights at CarlsCrib will be the Grand Prize giveaway. Guests who purchase six cans of Carlsberg on-site will earn entries into the lucky draw, where each night, one lucky winner will walk away with a pair of match passes, flight tickets and training passes to catch LFC vs AC Milan live in Hong Kong.

While CarlsCrib is the showpiece, the celebrations continue through Carlsberg’s ongoing #BestWithCarlsberg consumer promotion. Ten football fans stand a chance to win the ultimate experience, a trip for two to see Liverpool FC live at Anfield Stadium in the UK. To enter, fans simply need to purchase a Carlsberg six-can pack from hypermarkets, supermarkets, convenience stores, 99 Speedmart, participating e-commerce platforms, or order Carlsberg at their favourite participating bars and eateries. In addition to the Grand Prizes to Anfield, the #BestWithCarlsberg campaign is also giving away 1,300 exclusive LFC retro jerseys, perfect for fans looking to represent the Reds in style.

To get fans all in for game nights, Carlsberg is also available on Grab, offering chilled beer delivery in specially designed cooler bags nationwide, ensuring Carlsberg is always within reach, so fans can focus on the match.

Altogether, the #BestWithCarlsberg campaign is giving away over RM1,000,000 in prizes, bringing mates together and turning match nights into memorable experiences. Whether cheering from home, the pub, or an electrifying event like CarlsCrib, football is always better when it’s #BestWithCarlsberg.

Immerse yourself in the ultimate football experience! Visit bestwithcarlsberg.my/football for more about the campaign, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.

Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.

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