Dr. Worawat Chinpingkliew, Chief Executive Officer and Managing Director of Thai Coconut Public Company Limited, or “COCOCO,” announced that the company, as a leading exporter of processed coconut milk and coconut water products in Thailand, will introduce new product innovations at THAIFEX – Anuga Asia 2025. This event is the largest international food and beverage exhibition in Asia. COCOCO is set to unveil new products that highlight creativity and continuous development, aiming for global recognition and meeting consumer demand worldwide in terms of health, taste, and sustainable consumption.
Sparkling Coconut Yogurt Drink + Prebiotic
Thai Tea with Coconut Milk
Coconut Hydration Drink
Thai Premium Street Food
Private Label Services
Participating in THAIFEX – Anuga Asia 2025 is a crucial opportunity to showcase the potential of Thai brands on the international stage. It reinforces COCOCO’s role as a leader in coconut product innovation while introducing new offerings to business partners, stakeholders, and interested parties worldwide. This platform also serves as an important avenue for expanding business networks, building brand awareness, and opening future export opportunities.
With strong resources, advanced production technology, and a commitment to health-focused and sustainable products, COCOCO is confident that this event will be a significant step in solidifying Thai coconut products on the global stage.
Interested visitors can explore the exhibition from May 27 to May 31, 2025.
Sustainability and food wellness trend bring great opportunity
20 May 2025 – Eka Global, a longevity packaging leader, will showcase its advanced packaging and eco-friendly product solutions at THAIFEX-ANUGA Asia 2025, reinforcing its position as a sustainable answer to market volatility and the growing global trends in food wellness and sustainability. The company’s latest products and innovations are on display at booth No. 1-UU68 at the world-renowned food and beverage exhibition, held in Bangkok from May 27-31, 2025, at IMPACT, Muang Thong Thani.
Chaiwat Nantiruj, Group CEO of Eka Global, said that Thailand remains one of the major markets in the Asia-Pacific region, with significant influence in driving global food trends. The Asia-Pacific food market accounts for 37.8% of the global food tourism market and is projected to grow to USD 6.22 trillion by 2033. Meanwhile, consumers worldwide are increasingly focused on sustainability, driving global demand for environmentally friendly packaging and food wellness. Many are also willing to pay more for products that support their own health and the quality of life of their pets.
To further strengthen its leadership in the global longevity packaging market, Eka Global will showcase its innovative packaging solutions at THAIFEX-ANUGA Asia 2025, with a particular focus on green products—including packaging for both ready-to-eat meals and premium pet food. Participation in this major regional food fair presents a key opportunity for Eka Global to connect and discuss business with food producers seeking packaging solutions that enhance competitiveness in the global market.
“This year, Eka Global will continue to focus on sustainable packaging solutions, which are a top priority for our business partners in the US and Europe,” said Chaiwat. “The market is highly volatile at the moment. The US reciprocal tariff policy will lead to higher import taxes on products from Thailand. We are also seeing increased competition from China in the Thai market. However, India presents a great opportunity for us due to its high growth rate.”
In Malaysia, Thailand’s SNNP is introducing a unique way to enjoy its Bento seafood snack— by dipping it into cold drinks. This creative twist enhances the snack’s crispiness, offering an extra crunchy bite when chilled. The refreshing combination brings a new texture and taste experience, making Bento an even more exciting treat for seafood lovers.
SNNP first showcased this innovative way of enjoying its Bento seafood snack at the Thaifex food expo in Bangkok a few years ago.
Bento is available at 7-Eleven, Aeon, Aeon Big and Kedai Mesra PETRONAS
Mezete, known for its gourmet hummus and sauces, has introduced its latest packaging design in Malaysia, a tribute to the rich and vibrant cultural heritage of the Middle East. Drawing inspiration from the dynamic energy of bustling souks and the intricate artistry of Arabic typography, the new design reflects the brand’s commitment to authenticity and tradition.
At the heart of Mezete’s vision is a clear purpose: “We exist as we are passionate about championing the world of Middle Eastern food.” This guiding principle drives every aspect of the brand, ensuring that quality and tradition remain at the forefront.
Mezete is distributed in Malaysia by Sangla Foods.
Available at Jaya Grocer, Village Grocer, The Food Merchant, B.I.G, AEON, Cold Storage, Mercato, ISETAN, NSK Grocer, d’Market, QRA, Urban Fresh and Online
Shoon Fatt Biscuit, a well-known brand in Malaysia, has recently unveiled its latest creation—Crunchy Temptations. Designed to deliver a delightful crunch with every bite, this new product range caters to a variety of taste preferences.
Crunchy Temptations is available in four delicious flavors, each crafted to satisfy different cravings:
Chocolate Oat
Hazelnut Oat
Butter and Vegetable
Crunchy Temptations
With its carefully selected ingredients and satisfying textures, Crunchy Temptations promises a flavourful snack experience for all biscuit lovers. Whether enjoyed with a cup of tea or as an on-the-go treat, Shoon Fatt Biscuit’s latest offering is sure to become a favorite among consumers.
Available at Aeon, Caring Pharmacy, GT Mart and 24 Xpress
From upcycled drinks and stress-relief coffee to compostable wraps and precision food processing, visitors at THAIFEX – ANUGA ASIA 2025 will witness the most innovative products that serve specific purposes. These breakthrough solutions reflect the evolving shift in trends across the F&B landscape, shaping how we eat, drink, and innovate.
BANGKOK, May 19, 2025— THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential F&B trade show, will be showcasing 60 trend-setting food and beverage ideas from across the globe as part of THAIFEX – Anuga tasteInnovation Show 2025. With nearly 800 submissions received across 9 F&B categories, the jury recognised 10 winners and 50 finalists for their ideas and trends that will steer the future of F&B, in functionality, sustainability, and tech-enabled innovation.
These shortlisted products and solutions reflect closely to the trending F&B topics in Asia. According to Innova Market Insights*, Asian consumers have started to focus on health, nutrition and quality products, with:
37% prioritising mental and emotional wellness
34% opting for age-specific nutrition products
33% seeking gut health benefits
Breakthrough products from THAIFEX – ANUGA tasteInnovation Show 2025
Functional Health Innovations: Products that are mainly in drinkable formats which offer targeted benefits for stress, immunity and digestion beyond nutrition – this is in line with where the F&B market in Asia is headed.
GABA Calm Drip Coffee by FOODHO (Winner) – Crafted from 100% Arabica beans and infused with GABAbiotics, a patented postbiotic, this smooth, aromatic coffee offers rich flavour with functional benefits for stress relief and mood balance.
Coffogenic Drink by Hillkoff (Winner) – Coffogenic is a functional drink crafted from coffee pulp, transforming a by-product and agricultural waste into a high-value innovative food product that can prevent non-communicable diseases.
hello m’arch quinoa coffee by Morning Arch (Winner) – A plant-based quinoa coffee that delivers a rich and smooth flavour complete with protein, fiber, and essential nutrients. It is made from premium Arabica coffee, organic tricolor quinoa, organic soy powder, isolated soy protein, and brown rice.
Namwa Banana with Brown Rice Powder by 4Care Inno (Finalist) – Made from pea protein, Namwa banana, and brown rice, this powder mix supports muscle growth, recovery and is easily digestible. It comes fortified with prebiotics and probiotics that helps strengthen the immune system.
Konjaco Potassium Drink by F W Inter Trading (Finalist) – An aromatic coconut water drink mixed with konjac that is not only high in potassium, but also low in calories. The drink is good for the nervous and muscular systems and can reduce the risk of high blood pressure and stroke.
Sustainable Formats & Clean-Label Solutions: Innovations that reduce waste, enhance transparency, and maintain product quality.
M Wrap® Real Bio 100% Compostable Food Film by MMP Corporation (Winner) – Thailand’s first 100% compostable food-grade film, decomposing into compost within 180 days while ensuring safety with an extended shelf life.
FLAVORWATCH by Gat Foods (Winner) – A natural solution for preventing Thermophillic Acidophilic Bacteria (TAB) spoilage in clear, fruit-based non-alcoholic beverages, maintaining the best taste and quality for every drinking occasion.
Food Tech & Processing Innovation: Solutions that streamline production and improve energy efficiency across the value chain.
Green Novel Tech by Kamonpat (Winner) – Unique technology for rapid, uniform, and energy-efficient thermal processing with Continuous Flow Ohmic Heating System, ideal for pasteurisation, sterilisation, and precise heating for F&B.
“FLAVORWATCH is an innovative clean label, natural flavouring that protects the distinct qualities of beverages from Thermophilic Acidophilic Bacteria (TAB) spoilage, providing manufacturers with a peace of mind, knowing that the taste of their products will not be altered by excessive thermal processing. This award is an ideal platform for us to introduce our innovation to a wider pool of beverage manufacturers beyond the region,” said Shachar Shaine, Chief Executive Officer of Gat Foods.
Sunny Tsu, Founder of FOODHO, shared, “The tasteInnovation Award is an incredible opportunity for us to introduce GABA Calm Drip Coffee to global audiences. Today’s consumers are seeking more than just a caffeine boost — they want mindful products that support mental wellbeing and fit seamlessly into their everyday lives.”
Taste and experience flavours from around the world at THAIFEX – ANUGA 2025
Beyond the THAIFEX – ANUGA tasteInnovation Show, visitors can explore the rest of the booths and events happening at THAIFEX – ANUGA ASIA 2025, organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, taking place from 27-31 May at IMPACT, Muang Thong Thani, Bangkok, Thailand. Visitor registration is now open! For more information, please visit www.thaifex-anuga.asia
You may refer to the full list of winners and finalists in the Appendix here.
Tealive has expanded its tea offerings in Malaysia with the launch of the Light Milk Tea series, a 198kcal option based on regular size without added sugar and snowy topping. This lower-calorie option targets consumers who prioritise a sugar-free and topping-free experience, while others may opt for more indulgent, higher-calorie choices.
The Light Milk Tea range comprises Snowy Da Hong Pao Light Milk Tea, Jasmine Peach Milk Tea with Real Peach, and Snowy Jasmine Green Light Milk Tea.
Interestingly, the Light Milk Tea is also available in a special edition Gawai & Kaamatan Festival Cup, exclusively in East Malaysia.
With local coffee chain ZUS and other mainland Chinese competitors entering into tea in a big way, the heat is now on for beverage chains to grow the tea drink market through product differentiation.
Key takeaways: product differentiation is key to winning the tea battle
From pantry staple to Omega-3-rich meals, Ayam Brand™ reimagines sardines and mackerel for the modern Malaysian kitchen
Trends may come and go, but some flavours stay timeless. For over 130 years, Ayam Brand™ sardines and mackerel have been a staple in Malaysian kitchens. While we always love familiar favourites like kari mackerel and sambal sardin, there’s so much more you can do with a can. It’s time we explore canned fish as the base for something creative, fusion, and makan lain macam. Because this isn’t just your nenek’s sardines anymore, it’s your next best recipe waiting to happen with that segar tetap terasa goodness in every bite.
Beyond opening up a world of flavour and fun in the kitchen, did you know Ayam Brand™ sardines and mackerel also pack a powerful nutritional punch that often goes unnoticed? Here’s the real kicker. Ayam Brand™ sardines can have up to 7 times more Omega-3 than freshly cooked fish1. Not only that, Ayam Brand™ sardines and mackerels are also sustainably caught from cold seas and are naturally rich in Omega-3 fatty acids, specifically EPA and DHA*: two types of “healthy fats” that support key organs like the heart, brain, and eyes, which the body does not naturally produce.
“Malaysians have always had a soft spot for Ayam Brand™’s sardines and mackerels. They have long been a familiar favourite across generations. It’s comfort food that reminds you of home, of family, and of simpler times,” says Teoh Wei Ling, Head of Marketing at Ayam Brand™.
Through Makan Lain Macam, we want to inspire Malaysians to have fun in the kitchen and see just how versatile these classics can be. While dishes like kari mackerel, sambal sardin, or even roti sardin gulung will always have a place at the table, there’s also something exciting about trying something different or new, knowing it’s still packed with nutritious goodness.”
Craving something bold and satisfying? With just a can (or two), Ayam Brand™ makes it easy to whip up dishes that feel familiar, taste refreshingly new, full of flavour and endless possibilities:
Sardine Mac & Cheese Balls, the Ultimate Fusion Comfort Food
Sardine Mac & Cheese balls
Think crispy on the outside, melty on the inside. Sardine Mac & Cheese Balls combines cheesy macaroni, melty cheese, and mashed sardines into bite-sized delights. Shape into bite-sized balls, coat in breadcrumbs, and air-fry until golden. It’s a snackable crowd-pleaser that proves canned food can still surprise you.
Mackerel Masak Merah, with a Spicy Malaysian Kick
Mackerel Masak Merah
Spicy, rich, and oh-so-sedap. Mackerel Masak Merah is a bold twist on a Malaysian classic that comes together in minutes. Sauté Ayam Brand™’s Spicy Tomato Paste until fragrant, stir in a can of mackerel, and let the flavours simmer to perfection. Serve with buttery rice for a comforting, flavour-packed meal that tastes like home, with a little heat.
Your next favourite dish might just be a can away. Because Makan Lain Macam isn’t about reinventing the wheel, but reimagining the meals we already know and love, and having fun while making it!
Ayam Brand™ ‘s sardine and mackerel are available in four sizes (155g, 230g, 300g, 425g). For a limited time only, Ayam Brand™ is offering a Buy 2 Sardines or Mackerels (425g) and Get 1 Free Ayam Brand™ Fried Chilli Mackerel (155g), available at selected stores.
What better way to stock up and start experimenting in the kitchen? Check out the full range of easy, fusion-friendly recipes at www.ayambrand.com.my/recipes. Whether you’re a student, a parent, or just someone tired of the same old dinner routine, these fusion recipes are here for you to Makan Lain Macam. Follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook for fresh ideas, cooking tips, and more. hen
KUALA LUMPUR, 19 May 2025 —
*EPA (Eicosapentaenoic acid) helps with heart health and blood circulation, keeping you energetic and always on-the-go.2,3; while DHA (Docosahexaenoic acid) gives your brain and eyes the fuel it needs to stay sharp, helping with memory, focus, and clear thinking.2,3
Jubilee World Pageant Co-Founder Datin Aimee Claire (back row, 7th from left), toured RENN Asia Wellness’ centre at Vivo @ 9 Seputeh here with 20 finalists where they were introduced to the range of services and facilities available.
Hosts 20 beauty contestants to showcase of regenerative anti-ageing medicine
KUALA LUMPUR, 19th May 2025: Jubilee World Pageant, a platform that empowers women to focus on inner development, social impact and holistic wellness, today appointed RENN Asia Wellness as its collaborative partner for the 2025 edition of this beauty pageant.
To mark the occasion, Jubilee World Pageant Co-Founder Datin Aimee Claire, toured RENN Asia Wellness’ centre at Vivo @ 9 Seputeh here with 20 finalists where they were introduced to the range of services and facilities available.
She also signed a Memorandum of Understanding appointing RENN Asia Wellness as its Diamond Partner. RENN Asia was represented by its Nutritional & Functional Medicine Practitioner, Dr Luke Lee, on behalf of founder and CEO Jonathan Chew, who said this collaboration signified a shared commitment to empowering women through holistic wellness and regenerative health solutions.
(From left) Joey Chun, Co-Founder of Jubilee World Pageant; Datin Aimee Claire, Co-Founder of Jubilee World Pageant and Dr Luke Lee, Nutritional & Functional Medicine Practitioner of RENN Asia Wellness, during the Jubilee World Pageant Press Conference held at RENN Asia Wellness
Dr Luke and team later showcased to the 20 beauties the centre’s innovative approaches to holistic wellness, health and beauty.
RENN Asia Wellness is known for its personalised, evidence-based regenerative medicine, having seamlessly integrated Nutritional and Functional Medicine (NFM) with Traditional Chinese Medicine (TCM) and conventional physiotherapy. Its integrative approach focuses on treating the root causes of health issues that often go unnoticedrather than merely addressing symptoms, promoting long-lasting wellness and vitality.
Chew emphasised the importance of proactive, regenerative functional medicine’s approach to address health problems at their root—before they manifest as visible symptoms or the onset of diseases. He also stressed the critical role of regenerative wellness in restoring optimal function at both the cellular and systemic levels. This will create effective anti-ageing solutions for clients.
“Many individuals carry hidden imbalances, whether hormonal, cellular, or metabolic, that quietly accelerate ageing and increase vulnerability to chronic conditions,” Chew said.
“Fatigue, skin issues, or stress-related symptoms are seen as normal by most, but they’re actually not. They’re signals. If you’ve ever wondered why your skincare routine doesn’t seem to ‘work’ or why you feel drained no matter how much you rest, it might be time to look beneath the surface,” he added.
While flawless skin may be the visual goal, RENN Asia’s approach challenges the quick-fix culture of conventional beauty. Rather than masking symptoms with creams or injectables, the centre delves deep into cellular health, inflammation, gut balance, and hormonal regulation because these internal systems dictate how our skin looks and behaves.
“You’re not just treating eczema or breakouts,” explained Chew. “You’re addressing inflammation, liver detox pathways, and nutrient absorption to bring the whole system back into harmony.”
Regenerative care is about empowering people with the knowledge, tools, and confidence to actively restore their health before it breaks down. RENN Asia’s regenerative framework integrates personalisednutritional plans and lifestyle modifications designed to reduce inflammation, improve circulation, and restore the body’s natural healing capacity.
By reducing systemic inflammation, enhancing cellular oxygenation, and improving metabolic efficiency, RENN Asia helps to reverse early dysfunctions like oxidative stress for sustainable health outcomes.
“Behind every nutritional plan and wellness consultation lies a story. At RENN Asia, clients don’t receive a ‘one-size-fits-all’ solution. Instead, their problems are treated with care that considers the complex tapestry of their lifestyle, biology, and goals,” said Chew.
“We’ve seen clients reclaim their energy, confidence, and clarity — not just in their complexion, but in their lives. That’s the promise of regenerative wellness: transformation that touches every layer of who you are.”
The Jubilee World Pageant, known for its emphasis on women’s empowerment, aligns seamlessly with RENN Asia’s mission to promote holistic well-being. The pageant celebrates not only external beauty but also the strength, intelligence, and resilience of women worldwide.
“Our partnership with RENN Asia Wellness represents a fusion of beauty and health,” said Datin Aimee. “By introducing our contestants to the cutting-edge regenerative health solutions, we aim to empower them to shine from the inside out.”
“We want our contestants to feel seen and supported not only on stage but also in their day-to-day lives as women managing multiple roles. Regenerative wellness helps restore what stress and time often take away—energy, clarity, and confidence,” she added.
Datin Aimee noted that many contestants face high-pressure lifestyles that often leave them exhausted, affecting their appearance and health. “RENN Asia’s support couldn’t have come at a better time. It’s an investment in the well-being of the women who represent our values,” she continued.
Beyond the event itself, the partnership aims to expand public awareness about how modern regenerative therapies can complement lifestyle changes, mental health efforts and physical self-care. While skincare routines and beauty products remain part of many women’s lives, RENN Asia promotes a more foundational approach—one rooted in science and long-term results.
“When a woman takes care of her inner ecosystem—her gut, hormones, blood oxygenation and mental clarity—her outer glow becomes inevitable,” Chew shared. “You can’t fake vitality. You can only re-energise yourself.”
“Where most industries treat ageing as a problem to be hidden, RENN Asia encourages clients to view it as an evolution. Instead of denying age, regenerative care enhances the body’s ability to age with strength, clarity, and vitality.
“We chose to work with Jubilee World Pageant because it speaks to real women with real stories. Whether it’s a mother of three, a cancer survivor, or a woman reinventing herself after 40, they’re the people who benefit most from our work.
“At the end of the day, RENN Asia’s message is universal: you deserve to feel like yourself again. Whether it’s clearer skin, better sleep, sharper focus, or emotional balance, regenerative wellness is not a luxury, but a right. RENN Asia invites every woman to begin her journey back to herself!” he quipped.
Together, RENN Asia Wellness and Jubilee World Pageant envision a future where beauty and health coexist harmoniously, fostering a world where individuals are empowered to take charge of their well-being.
About RENN Asia Wellness
RENN Asia Wellness offers personalised, evidence-based regenerative medicine by seamlessly integrating Nutritional and Functional Medicine (NFM) with Traditional Chinese Medicine (TCM) and conventional physiotherapy. Our focus is on treating the root causes of health issues rather than just the symptoms.
Our expert team is led by Jonathan Chew, a nutritional practitioner with 12 years of experience and a fellowship in anti-ageing, regenerative, and metabolic medicine, and Dr Luke Lee, a family physician with 20 years of experience and qualifications in nutritional medicine. Together, they bring a holistic, integrative approach to wellness.
About Jubilee World Pageant
Jubilee World Pageant is a platform for women to rediscover oneself, celebrate self-uniqueness and shine with confidence. Co-founded by Datin Aimee Claire and Joey Chun, Jubilee World Pageant gathers women from all walks of life to share strength, elegance and inspiration.
We emphasise strongly on women’s empowerment, encouraging women to embrace their inner beauty, power and charm.
In a world where trends evolve with every scroll, staying stylish and on-budget takes more than just good taste. For many fashion-forward Malaysians, keeping up with trends means shopping with intention and finding the best deals without compromising on looks.
Whether it’s snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.
Inspiration Hits: From Camera Rolls to Curated Feeds
It often starts with a vibe. A screenshot. A street style post. A saved look on social media.
Sharifah Rose
For Sharifah Rose, inspiration lives in her camera roll. “If I see something I love, I snap it or save it, and the best part is, there’s this feature on Shopee where I can just tap the camera icon, upload the photo, and it shows me a whole list of perfect matches. No more guessing keywords or scrolling endlessly.” Thanks to this visual search, what starts as a spark of inspiration turns into a plethora of choices, tailored to her taste. It’s part moodboard, part treasure hunt. From there, she uses size and colour filters to fine-tune her search, and before she knows it, her wishlist is filling itself.
Syamimi
For Syamimi, inspiration often comes from scrolling through curated style edits — especially those featuring her favourite influencers. “It’s like browsing your friends’ top recommendations, all in one place,” she says. “Shopee pulls together what influencers are wearing and loving, so it feels real and personal”. When she’s stuck for ideas or in between trends, it’s her shortcut to fresh styling inspo. “Sometimes I just want to know what people with good taste are wearing. I go there, see what’s trending, and suddenly I have a whole look in my cart.”
Building the Look: Try Before You Buy (Sort Of)
For creators like Syamimi and Asyraf Rozami, shopping is a multisensory experience, and they’re not doing it blindly.
“Livestreams are my version of window shopping,” says Syamimi. “On Shopee Live, you see the fabric move, how it fits on a real person. You can ask questions in real time, and sometimes, the seller even styles it live. It’s part fashion show, part styling session and often comes with live-exclusive vouchers that reward you for tuning in at just the right moment.”
Asyraf Rozami
Asyraf agrees. “Especially with menswear, I want to see how a blazer sits on the shoulders or whether the material has the right structure. Livestreams and videos give me that insight before I commit.” His personal rule? “Don’t buy until you’ve seen how it wears, and if you’re shopping on Shopee, always stack vouchers and keep an eye out for the Lagi Murah tag. It gives me peace of mind knowing I’m getting the best deal possible.”
Beyond livestreams, Syamimi also keeps an eye on Shopee Video, where fellow creators and affiliates casually review or style items they love. “It’s not just helpful, it’s fun. And when there are video-exclusive vouchers, it feels like a shortcut to looking put together and saving money.”
She also follows Shopee affiliates on social media, where they often share “Outfit of the Day (OOTD)” or “Get Ready With Shopee (GRWS)” videos and honest fashion reviews, highlighting their favourite finds with direct links. “It’s so easy — you see what they love, click the link, and poof, the item’s yours. No hunting, no guesswork.”
The Checkout Strategy: Mastering the Art of Affordable But Stylish Spending
Yaya
When it comes to checkout, timing and tactics make all the difference for these creators. Yaya is a true strategist, always on the lookout for the best ways to stack discounts and save. “I keep an eye out for exclusive fashion vouchers, especially during big campaigns,” she says. “I’ll see if I can stack store vouchers, platform codes, cashback, and free shipping, and if I’m just short of the minimum spend to unlock a voucher, I’ll add something small like socks or a belt to meet the requirement.” It’s part of her styling process: Look cute. Save smart.
Asyraf takes a more laid-back approach, but with the same intent. “I keep my wishlist in the cart. I’ll check back during the week and see if prices drop or if a deal appears. Sometimes, Shopee also suggests items based on what I’ve browsed, which makes the whole process feel intuitive.”
Hanisha Jaafar
Even Hanisha, who shops more spontaneously, notices the nudges. “I’ll be scrolling, and suddenly the item I liked before pops up with a great deal, it’s almost like the app knows what I want,” she laughs. “Sometimes I’ll find items with ‘Lagi Murah’ tag, it makes the decision easier as it tells me straight up this is the best deal I’m going to get.”
The Joy After Checkout: From Deals to Confidence
Smart shopping doesn’t stop at checkout — it’s also about peace of mind after the buy. Sharifah lights up recalling a Shopee Live-exclusive deal where she got a dress for half the price she expected. What made it better? Knowing she could return it stress-free if it didn’t fit. The same confidence powers Syamimi’s latest Shopee haul turns into her next GRWS (Get Ready With Shopee) video, with full confidence that she can return or exchange anything that doesn’t live up to her expectations.
Yaya finds five ways to remix a RM30 blazer across café hopping, shoots, and content, all while shopping smart and worry-free. Hanisha turns a last-minute brunch outfit into a full-day slay, all under RM100, backed by the comfort of knowing she’s protected if the item doesn’t fit right.
In a world where shopping smart is just as powerful as dressing well, these creators remind us that affordability doesn’t mean compromise. It means control, access, creativity — and the confidence of knowing you’re covered, even after checkout.
More Than a Deal: A New Kind of Fashion Mindset
There’s no template here. No one-size-fits-all. Just personal rituals that feel empowering because finding something you love, at a price that makes sense, is the new kind of reward.
Whether it starts with a camera search or a curated scroll, whether they wait for voucher drops or catch livestream-only steals, these creators show that the real flex isn’t how much you spend — it’s how good you feel knowing you made it work your way. After all, fashion isn’t just about what you wear. It’s how you get there.
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