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Edelweiss Introduces New Lemon Honey Flavour in Malaysia

The limited-edition variant blends smooth wheat beer with zesty lemon and gentle honey notes for a naturally refreshing taste

KUALA LUMPUR, 17 November 2025 – Edelweiss, the premium wheat beer born in the Alps, is bringing you a new way to unwind with the launch of its limited-edition Edelweiss Lemon Honey flavour — available exclusively in Peninsular Malaysia.

Blending zesty lemon with smooth honey, Edelweiss Lemon Honey offers a mix of sweet and tangy notes for a naturally crisp taste. Each sip reveals the signature smoothness of Edelweiss wheat beer, now complemented by gentle hints of lemon and honey.

Now available in 320ml cans, it’s crafted to be your companion for sharing easygoing moments with your partner or friends.

“Edelweiss has always been about exploring new flavours inspired by nature. With Lemon Honey, we’ve brought together zesty citrus and gentle honey sweetness to create a smooth, balanced taste that feels distinctly Edelweiss – and one that complements the flavours many Malaysians already enjoy,” said Sean O’Donnell, Marketing Director, HEINEKEN Malaysia.

To celebrate the launch, shoppers who purchase any Edelweiss product from 1 November to 31 December 2025 stand to win an all-expenses-paid trip for two to Club Med Phuket worth RM8,000 or Touch ’n Go eWallet credits worth RM30. Terms and conditions apply.

Edelweiss Lemon Honey, a limited-edition flavour exclusive to Peninsular Malaysia, can be found at major supermarkets, hypermarkets, and convenience stores, as well as online via HEINEKEN Malaysia’s Shopee, and Lazada official store.

For more information on Edelweiss Lemon Honey and ongoing promotions, visit @edelweissbeer.my on Instagram.

Edelweiss and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Edelweiss advocates responsible consumption and urges consumers to not drink and drive.

ZUS Coffee Celebrates 1,000-Store Milestone — From One Humble Kiosk To Southeast Asia

KUALA LUMPUR, 17 November 2025 In 2019, ZUS COFFEE began its journey with one humble kiosk in the heart of Kuala Lumpur, and six years in, the homegrown coffee brand celebrates its 1,000th store milestone, making its specialty coffee available throughout the Southeast Asian region. 

In Malaysia, the speed-to-market is undeniable, with one new store opening every 27 hours in 2024. This special achievement represents the brand’s dedication to bringing innovation in specialty beverages and multicultural joy — from Malaysia, the Philippines, Singapore, Brunei, and most recently, Thailand — while showcasing one of the fastest growths by a Southeast Asian coffee chain.

Taste The World Series: Flavours Rooted in Home

In celebration of this extraordinary regional milestone, ZUS COFFEE proudly introduces Taste The World, a regional drink series. Each cup tells the story of a loved local flavour — inspired by the unique countries that shaped its journey. This multi-cultural lineup serves as a show of appreciation to the communities that have welcomed ZUS from the start.

Taste the World features four local flavours from Southeast Asia:

  • The toasty delight of Malaysia’s ZUS Gula Melaka
  • The comfort of the Philippines’ Iced Ube Latte
  • The bold kick of Singapore’s Iced Kopitiam Double Espresso
  • The creamy charm of Thailand’s Thai Milk Tea

Of the four featured drinks, the two that launched in Malaysia earlier this year have already become fan favourites with over 2.5 million cups of ZUS Gula Melaka and 1.5 million cups of Ube Latte enjoyed to date — signalling the region’s love for flavours that tastes unmistakably like home. With Thai Milk Tea being the newest addition of growing Southeast Asian flavours, about 100,000 cups have been sold since launching on 3rd November 2025.

ZUS COFFEE Sets Sights on Global Expansion

“The Taste the World series reflects the spirit of ZUS —curious, daring, and bold enough to reinvent what specialty coffee and beverages can be. Consumers are evolving, and so are we. If a brand from a relatively small nation can grow across borders, then we hope it shows that anyone can dream big too,” Venon Tian, Group Chief Operating Officer of ZUS COFFEE shared.

Venon added, “Whether you’re visiting your neighbourhood store or discovering us in a new city, our goal is the same: to be your ‘2.5 space’ —a seat, WiFi, and a reliable cup that inspires you to go for it.” 

Looking ahead, ZUS COFFEE plans to further expand globally, bringing high-quality, accessible coffee to more communities and making great coffee an everyday Necessity.

Pos Malaysia Announces Official Partners for Pos Malaysia Run 2025

Pos Malaysia Berhad (“Pos Malaysia”), the nation’s leading postal and parcel service provider is proud to announce its official partners for Pos Malaysia Run 2025, Malaysia’s premier community running event with the theme “Jom Laju for Fun.” The event unites Malaysians from all walks of life to celebrate health, sustainability, and the joy of movement through strong collaborations with leading brands and organisations. 

Pos Malaysia Run is presented in partnership with FWD Insurance Berhad and FWD Takaful Berhad as the main partners, reflecting a shared commitment to empowering Malaysians to lead active and healthier lifestyles. Venue partners include the historic Stadium Merdeka and Amanah Saham Nasional Berhad (ASNB), providing the perfect backdrop for an event that combines heritage, community, and progress. 

Supporting the event is an exciting line-up of partners representing diverse industries, including Proton E.MAS (EV Car as the lead vehicle for the 10KM run), Blueshark Malaysia (EV Bike for Grand Prize Lucky Draw), Sunway Lagoon (Theme Park), Reebok Watch, NatureLoop (Sustainability Medal), Spin (Running Tee), CUCKOO (Home Appliances), DIADORA (Sports Shoe), Montigo (Merchandise), Shokubutsu (Shampoo), Watsons, Extra Joss, Woods , Mustika Ratu (Women’s Health), Blood, 361° (Sports Apparel), OPACK (Reusable Cup), Pos Shop, Pos Fulfill, 3D Advertiser, and MAL. 

Pos Malaysia Run 2025 is sanctioned by the Federal Territory Athletics Association (FTAAA), ensuring professional race standards and a well-organised event experience. It is supported by the Jabatan Polis Siasatan Trafik (JPST), Dewan Bandaraya Kuala Lumpur (DBKL), and Yayasan Jantung Negara (YJN); all of whom play vital roles in ensuring participant safety, smooth operations, and the promotion of heart health awareness. 

This year’s run has already attracted over 7,000 participants across various categories, including the 10km Men Open (16-44yrs), 10km Women Open (16-44yrs), 10km Men Veteran (45yrs and above), 10km Women Veteran (45yrs and above), 10km Corporate Relay Run (5km x 2pax) (18yrs & above), 5.8km Individual Fun Run (5yrs & above), 5.8km Group of 4 Fun Run (5yrs & above) and ‘Special Category’ for Persons with Disabilities (OKU), highlighting the event’s broad appeal and the growing enthusiasm for community fitness. 

Together with its partners, Pos Malaysia continues to champion the importance of community well-being and sustainability. This year’s run will also feature environmentally conscious initiatives such as reusable cups and sustainable race merchandise, reflecting Pos Malaysia’s commitment to greener practices. 

Pos Malaysia Run 2025 stands as a celebration of unity, fitness, and purpose, encouraging Malaysians to move forward together for a healthier, more sustainable future.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

JungKwanJang Launches Online Stores in Thailand, Accelerating Expansion into the Southeast Asian Market

Everytime Grapefruit (left), HongSamWon (Right)
  • Launches on Thailand’s largest retail platforms, 7-Eleven and All Online, through a partnership with major conglomerate CP Group
  • Targets health- and beauty-conscious Thai millennials with key products like Everytime and Hongsamwon
  • Gains strong local attention through the hit variety show “The Celeb Wars”, solidifying its image as a leading K-health brand

BANGKOK and SEOUL, South KoreaNov. 18, 2025 /PRNewswire/ –– South Korea’s leading health supplement brand JungKwanJang is accelerating its global expansion, including Southeast Asia, by launching its products on major online shopping platforms in Thailand.

Through a new partnership with Thailand’s global conglomerate CP Group, Korea Ginseng Corp. (KGC) has launched signature products such as Everytime (Grapefruit/Lemon) and Hongsamwon on the online malls of 7-Eleven and All Online.

These products target Thailand’s key young adult consumers, which is highly interested in K-health and K-beauty. KGC will continue marketing efforts that emphasize product quality and match local lifestyles.

Building on its CP Group partnership, KGC plans to expand into more Thai distribution channels and pursue strategic marketing across ASEAN.

Recently, JungKwanJang products like Everytime and Hongsamwon appeared on Thailand’s popular variety show “The Celeb Wars,” earning strong local responses. The show introduced JungKwanJang as Korea’s representative red ginseng brand, and the brand’s influencer finished as runner-up, further boosting the brand’s local visibility after the broadcast.

Beyond ThailandKGC is actively pursuing business expansion throughout the ASEAN region. In June last year, the company held an exclusive brand event at Suria KLCC, a landmark shopping mall in Kuala Lumpur, Malaysia, offering tastings of Everytime and Hongsamwon and engaging local consumers through various brand events.

In SingaporeJungKwanJang has successfully established a modern herbal retail chain through partnerships with major malls and department stores, selling core products such as Everytime and Good Base (Pomegranate/Aronia). In Vietnam, the brand continues to achieve steady sales growth through localized marketing and brand communication, earning ‘Korean Health Food Brand of the Year’ award in 2023.

Furthermore, JungKwanJang red ginseng was showcased at the 2025 APEC Summit in Korea, with products placed in the accommodations of delegates from the U.S., ChinaThailand, and other nations as a symbol of Korean health culture.

KGC representative said, “With global interest in health rising and the functional food market growing, we plan to expand into Southeast Asia, starting with Thailand, develop products tailored to local needs, and strengthen marketing to bring the JungKwanJang brand closer to consumers.”

Recognized as Korea’s leading health supplement brand, JungKwanJang has long been loved by consumers worldwide, including in China and the United States. According to Euromonitor, JungKwanJang has ranked No. 1 in global red ginseng retail sales for 11 consecutive years, and in 2024, it held a 46% market share in the global ginseng retail market.

Massimo turns up the heat with limited‑edition X‑tra Spicy Prawn Sambal Roll

One of the approaches to product innovation is to enhance the heat intensity, and Malaysia-based The Italian Baker Sdn Bhd, operating under the Massimo brand, has embraced this strategy with its latest offering.

The newly introduced Massimo Divino X‑tra Spicy Prawn Sambal Roll features a bold prawn sambal filling in a charcoal bread. This limited‑edition product highlights the importance of innovation in sparking conversations with consumers who seek more adventurous options

Somersby Shandy debuts in Malaysia as a refreshing 0.5% alcohol drink

Carlsberg Malaysia has launched Somersby Shandy in Malaysia. This new product delivers a naturally refreshing taste and serves as the perfect thirst quencher for any time of the day. With an alcohol content of only 0.5%, Somersby Shandy offers consumers a light and approachable beverage experience.

The introduction of Somersby Shandy provides an excellent opportunity to familiarise consumers with the Somersby brand, serving as a gentle entry point before progressing to the brand’s stronger cider offerings.

Auntea Jenny brings TCM wisdom to tea culture with Multi-Grain Nourish Series in Malaysia

Auntea Jenny, the renowned Chinese milk tea brand, has unveiled its latest innovation — the Multi-Grain Nourish Series in Malaysia. Each drink is infused with five nutrient-rich black superfoods: black sesame, black beans, black rice, black goji berries and black wheat. Designed to nourish the body and refresh your energy, the series offers a wholesome twist on modern tea culture.

Available in three delicious options:

  • Multi-Grain Vitality Nourish Latte
  • Multi-Grain Boba Milk Tea
  • Multi-Grain Vitality Nourish Bottle

Interestingly, Auntea Jenny is giving a cute kidney baby plush toy to communicate how the in traditional Chinese Medicine (TCM), the black colour (element) is associated with the kidneys. Black-coloured foods are thought to tonify kidney energy (jing), support vitality and promote longevity.

Classic Asian dessert reimagined: été dairy introduces vegan Ginger Tofu Ice Cream Bar

Thailand’s été dairy has transformed the classic bowl of ginger syrup tofu pudding with toppings into a refreshing ice cream bar. The new Ginger Syrup Tofu Pudding Ice Cream Bar is generously filled with wholesome toppings in every bite, featuring four nutritious grains: soybeans, Japanese red beans, lotus seeds and Job’s tears.

Priced at just THB 25, this vegan-friendly delight offers a unique twist that’s both flavourful and satisfying — the perfect treat for anyone embracing a plant-based lifestyle.

Lanana partners with Pagi Sore to launch Heritage Series ready-to-eat meals

Lanana by Ralalifood, one of Indonesia’s leading ready-to-eat meal brands, has showcased a collaboration with Pagi Sore, the renowned restaurant celebrated for its authentic Padang cuisine, at SIAL InterFOOD 2025 held in Jakarta on 12-15 November 2025.

Branded as the Heritage Series, this partnership brings signature Pagi Sore flavours into convenient ready-to-eat (RTE) meals using retort packaging technology. Designed for busy professionals, travelers, hikers and outdoor enthusiasts, the range offers practical, nutritious and flavourful meals that can be enjoyed anytime, anywhere.

The special launch variants include:

• Nasi Cincang Daging
• Nasi Ayam Pop
• Nasi Rendang Daging
• Nasi Ayam Gulai

ISTANA BUDAYA BAWAKAN NSO LAMBANG SARI SERIES “ORCHESTRA TALES: AN ADVENTURE THROUGH SOUND AND STORY” KE UNIVERSITI PUTRA MALAYSIA

SELANGOR, 13 NOVEMBER 2025 – Istana Budaya meneruskan kecemerlangan seni muzik klasikal barat dengan membawakan National Symphony Orchestra (NSO) Lambang Sari Series – “Orchestra Tales: An Adventure Through Sound and Story” ke Panggung Percubaan Universiti Putra Malaysia (UPM) dengan dua sesi persembahan iaitu sesi matinee pada jam 5.00 petang dan sesi malam pada jam 8.30 malam. 

Kerjasama strategik antara Istana Budaya dan Universiti Putra Malaysia (UPM) ini bertujuan memperkenalkan keindahan muzik klasik barat kepada para pelajar universiti. Ruang dan peluang yang diberikan oleh pihak UPM dimanfaatkan sepenuhnya dengan menghadirkan sebuah persembahan bertaraf dunia, di samping memberi peluang kepada 20 orang pelajar UPM untuk turut serta dalam produksi LSS di belakang tabir.

Persembahan yang berdurasi satu (1) jam ini menghimpunkan seramai 63 orang pemuzik berpengalaman di bawah pimpinan Konduktor Encik Eric Lee yang terkenal dengan keupayaannya menggabungkan disiplin klasik dengan ekspresi moden dalam sebuah persembahan yang dinamik dan bertenaga.

Antara karya yang dipersembahkan adalah termasuk:

  • Flying Theme from E.T. (The Extra-Terrestrial) – John Williams
  • Danzón No. 2 – Arturo Márquez
  • Peter and The Wolf (A Musical Tale for Children) Op. 67 – Serge Prokofiev
  • How Far I’ll Go (Moana) – gubahan Yeo Chow Shern, nyanyian Tria Aziz
  • Speechless (Aladdin) – gubahan Yeo Chow Shern, nyanyian Tria Aziz
  • Hakikat Cinta – gubahan Isaac Chia, nyanyian Dayang Nurfaizah
  • Umpan Jinak Di Air Tenang – gubahan Aubrey Suwito, nyanyian Dayang Nurfaizah

LSS kali ini turut menampilkan dua artis jemputan berbakat besar dan disegani dalam industri muzik tanah air iaitu Tria Aziz dan Dayang Nurfaizah yang turut memberikan sentuhan magis serta memperkayakan persembahan melalui vokal bertenaga dan penghayatan mendalam.

Tria Aziz yang membuat persembahan pada sesi matinee merupakan seorang guru vokal di Enfiniti Academy, akademi seni persembahan yang diiktiraf dengan pelbagai anugerah. Beliau juga merupakan penyanyi dan pelakon teater muzikal prolifik yang telah terlibat dalam lebih 20 produksi termasuk “DanSing Thru Broadway”, “Shout! The Mod Musical” dan “Aladdin: A Musical Comedy”. Antara pengiktirafan yang pernah diterimanya termasuk Persembahan Muzikal Terbaik (2014) oleh Boh Cameronian Arts Awards, Persembahan Muzikal Terbaik (Watak Pembantu) (2018), serta Vokal Terbaik dalam Muzik (2018).

Manakala Dayang Nurfaizah anak kelahiran Kuching, Sarawak, menghiasi pentas pada sesi malam dengan persembahan penuh jiwa dan keindahan vokalnya yang menjadi tanda aras dalam industri muzik tempatan. Dikenali dengan “suara emas” dan kemampuan luar biasa dalam menyampaikan lagu balada dan R&B, Dayang telah meraih pelbagai pengiktirafan di Anugerah Juara Lagu (AJL) dan Anugerah Planet Muzik (APM) menerusi lagu-lagu hits seperti “Lelaki Teragung”, “Di Pintu Syurga” dan “Haram”.

Selain membawa penonton yang hadir menyelami keajaiban dunia muzik melalui penceritaan dan alunan orkestra yang menggabungkan elemen sinematik, klasik dan popular yang penuh warna, imaginasi dan ekspresi. Melalui karya sinematik, kisah abadi dan lagu-lagu yang menyentuh jiwa, “Orchestra Tales: An Adventure Through Sound and Story” menampilkan orkestra sebagai pencerita utama yang menyampaikan makna bukan dengan kata-kata, tetapi dengan bahasa muzik sejagat yang merentasi generasi.

Untuk maklumat lebih lanjut, awam boleh melayari portal dan di setiap platfom media sosial Istana Budaya atau menghubungi Unit Perhubungan Awam, Istana Budaya di talian 03-4026 5555 / e-mel ke info@istanabudaya.gov.my

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