Friday, November 7, 2025
Home Blog Page 530

Guinness Malaysia: Revolutionising consumer experience and brand immersion through the House of Guinness

By
Tan Heng Hong
-
Brand Ambassadors of Guinness at House of Guinness

The brand’s eight-week-long first-ever mission-based immersive experiential activation was fully booked throughout for fans to discover the innovation of Guinness Draught in a Can.

5th October 2022, KUALA LUMPUR – Guinness Malaysia grabbed the attention of fans from all walks of life with the launch of House of Guinness back in July. The one-of-a-kind event introduced Guinness Draught in a Can into the Malaysian market, in a fully immersive and experiential way. Lovers of the brew got to discover the magical innovation behind the latest entrant of the Heineken Malaysia Berhad portfolio, all the while taking their usual drinking experience to the next level.

When fans arrived at the location, they had to earn their taste of Guinness Draught in a Can by successfully completing three missions. After learning about the history and evolution of Guinness, guests were sent off to complete their first mission with the hint ‘The Widget is the Key’, where they had to grab the right widget in a blower room. This is where the nitrogen widget – a white plastic ball filled with nitrogen gas inside each Guinness Draught in a Can – came to play.

A guest trying their hand at the first mission at House of Guinness

 

They were then ushered to their second task, ‘Activate the Widget’ – a highly Instagrammable mission – evoking the magic of this innovative product with a light show representing the widgets and nitrogen. Lastly, the ‘Release the Nitrogen’ mission saw fans stepping into a giant Guinness Draught in a Can. Within the can, they had to release the nitrogen to experience the iconic surge and settle that gives Guinness its cold, creamy head. At the end, those who successfully completed all three missions were awarded the title of Guinness Innovation Expert and their first sip of Guinness Draught in a Can.

Guests cheers to smooth and creamy Guinness Draught in a Can

In the span of eight weeks, the House of Guinness saw a total of 14,580 visitors, including members of the media, influencers, and lovers of Guinness coming together to celebrate and welcome the brew into the Malaysian market. Their attendance has set Guinness Malaysia on fire across various social media platforms, with a total of 6.6 million reach. The campaign’s PR efforts also garnered earned media coverage with a score of 97% on the Media Quality Index (MQI), and 77 million PR impressions to date.

“We invited Guinness lovers as well as new drinkers to immerse themselves in the House of Guinness with its unique experiences. Through this call to adventure, fans learned about Guinness Draught in a Can in a playful way, and visually got a taste of why this product is so innovative. The experience was curated to resonate with the passion points of Millennials and Gen-Z of legal drinking age. The amazing response and turnout are a testament to the brand’s ambition,” said Shaun Lim, Marketing Manager of Guinness Malaysia.

With the collaborative effort from all stakeholders and agencies, including Sambal Lab, who was the key driver for the concept, strategy, design and build, creatives, and implementation of the House of Guinness, the brand was able to introduce Guinness Draught in a Can to the Malaysian market in a disruptive way. The good news is, this is not the end as Guinness Malaysia will be back with even more reasons to celebrate in conjunction with International Stout Day 2022. Look out for more updates in the coming weeks.

All activities at the House of Guinness were conducted in full accordance with the Standard Operating Procedures set by the government. For more information about Guinness Draught in a Can, visit Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.

MONKEY SHOULDER CELEBRATES MALAYSIA’S BARTENDING TALENT WITH THE ULTIMATE BARTENDER CHAMPIONSHIP

By
Tan Heng Hong
-
Darwin Ng of Kuala Lumpur’s Jann Bar

[Malaysia, 6 October] – Darwin Ng of Kuala Lumpur’s Jann Bar has emerged victorious in the Malaysian edition of Monkey Shoulder’s 2022 Ultimate Bartender Championship (UBC).

A global competition platform, the Ultimate Bartender Championship aims to develop the next generation of bartenders and tests essential bartending skills that are crucial to being a good well-rounded bartender.

Combining high-energy fun with various challenges, this objective bartender super-league comprised six rounds that tested Skills that Pay the Bills.

This month, over 40 of Malaysia’s best bartenders battled it out, but only one has emerged victorious. Despite being relatively new to the scene, Darwin Ng’s passion and hard work saw him walking away with eternal bragging rights and the UBC winner’s ring.

What started as sheer appreciation for a really good drink kicked off his bartending career two and a half years ago. Since then, Darwin has been relentless in perfecting his craft and went into the Ultimate Bartender Championship with a strategy in mind. Parting words of wisdom for future UBC participants, Darwin said, “Know your classic cocktails and come in with a game plan. Everything else will fall into place!”

As part of the prize, Darwin will also be rewarded with a trip abroad, joining other 2022 UBC winners from Indonesia, Thailand and Singapore.

A Test of Skills that Pay the Bills

Putting the usual ten-minute cocktail-making showcase to the side, the Ultimate Bartender Championship had participants battling it out in six high-energy challenges to prove their competency in all aspects of what it takes to be at the top of their game.

The fun ensued as the competition kicked off with the Quiz round, a quick-fire multiple choice section that tests bartenders’ industry know how. Up next was the Pouring round, which saw competitors accurately dishing out five drinks in the shortest amount of time possible.

The third and arguably the most challenging round was the Nosing Challenge. Using nothing but memory and their sense of smell, the bartenders were tasked to identify five different spirit categories in three minutes. Additional props were awarded to the sharpest noses that could identify specific brands.

Following that was the Table Service Challenge. Meant to establish a clear standard of service, participants had the tall task of taking an order, collecting the drinks and then serving them in the right order to the right person as quickly as possible without committing any blunders.

Finally, in the ultimate test to prove they’re #madeformixing, the Perfect Serve Challenge had the bartenders make and serve two Monkey Shoulder cocktails – the Rob Roy and a Ginger Monkey – as quickly and as accurately as possible. Participants were judged based on speed, balance, taste, and most importantly: if it leaves a paying customer happy.

Only the contestants with the four highest scores from the previous challenges progressed in the competition, where they faced off in the Round Building challenge comprising the semi-final and final stages. The finalists raced against the clock to make six drinks in the semi-finals, and 10 drinks in the finals.

Determining the champion depended on only the highest standards of the judging panel, who were asked if they would pay for the drink based on the accuracy of ingredients and method, speed, and of course, taste.

For more information on the competition, visit. https://www.ultimatebartenderchampionship.com/.

Pledge For Timeless Bonds With Ribena’s #RibenaBondingPledge Movement

By
Tan Heng Hong
-

Ribena Encourages Malaysians to Pledge Their Bonding Moments with Loved Ones Through the Timeless Goodness, Timeless Bonds Campaign

Kuala Lumpur, 7 October 2022 – In conjunction with the recently launched Timeless Goodness, Timeless Bonds campaign, Ribena today introduces the #RibenaBondingPledge movement which encourages Malaysians to spend more treasured bonding moments with friends and family.

Life is filled with many unforgettable bonding moments, like the special closeness a daughter shares with her mum, or inside jokes shared with best friends – precious moments that give you a sense of comfort, much like the familiar, delicious taste of Ribena. Unfortunately, amidst the daily hustle and bustle of life, those special moments can sometimes be neglected.

It is for this reason that through this campaign, Ribena looks to remind Malaysians to actively cherish these special moments despite how busy life can get. With Ribena’s refreshing taste and natural goodness, it is the perfect catalyst for such a movement.

The campaign aims to generate a movement of embracing relationships and special moments with loved ones, with the #RibenaBondingPledge contest looking to reward Malaysians with attractive GrabPay credits and exclusive movie tickets to one of the most anticipated experiences around – GSC Aurum.

(L-R) Lam Hui Min, Head of Marketing, Beverage at Suntory Beverage & Food Malaysia Sdn Bhd; Rodney Tan, Marketing Director at Suntory Beverage & Food Malaysia; actress Zahirah Macwilson; and host Azura Zainal; take a photo after pinning up their own #RibenaBondingPledge at the Timeless Goodness, Timeless Bonds event.

Lam Hui Min, Head of Marketing, Beverage at Suntory Beverage and Food Malaysia Sdn Bhd shared that Ribena hopes to encourage more people to actively create special, timeless moments with each other. “Be it, close friends, or family members, precious time spent together creating meaningful bonding moments can sometimes be sidelined in our current day lifestyles. As a brand that champions togetherness, Ribena emphasizes the importance of enhancing relationships through these carefully crafted engagements. We want to provide this campaign as an opportunity to help fellow Malaysians reclaim and refresh these connections with one another.”

The #RibenaBondingPledge begins on 6 October 2022 and will run until 5 November 2022, with 12 winners to be chosen each week until the end of the campaign. To participate, all you need to do is head to Ribena’s official Instagram. Next, refer to the steps below:

  1. Share the pinned contest announcement post to your Instagram Story
  2. Include a caption on how you pledge to create timeless moments with your loved ones
  3. Tag 3 friends and @ribenamy
  4. BONUS: include a photo of your best bonding moment to be in the running for the main prize!

At the end of each week, 3 winners will walk away with the main prize: two (2) tickets each to the much-coveted GSC Aurum Theatre (The Gardens Mall). Meanwhile, 9 lucky runners-up will each take home RM100 in GrabPay credits. It’s so simple, even your favorite influencers Naddy Sushi and Zahirah Macwilson will be joining in the fun with their own pledge!

But that’s not all! The first 2,000 participants to share their pledges with the relevant tags and hashtags will also receive RM30 worth of Ribena products for FREE.

The Timeless Goodness, Timeless Bonds campaign comes on the heels of Ribena’s special Bonding Moments exhibit, which is a collection of heart-warming photos and stories of unique bonding moments shared by everyday Malaysians. Furthermore, Ribena will also be hosting a live pledge wall, where Malaysians are welcome to stop by and participate with their pledges live. Simply bring along your loved ones and pledges to be displayed, participants are also encouraged to snap a photo with the pledge wall and post it up on the social channels using the hashtag #RibenaBondingPledge. The exhibit is available for all members of the public to view at GSC at the Starling from now until 12 October 2022.

With its delicious, refreshing taste, and ample vitamin C to meet your daily 100% requirements, Ribena is best consumed in a cold, icy glass – and it tastes even better when shared during precious, timeless bonding moments with your loved ones. Whether you’re sharing the 1l cordial in an icy jug with your family, or grabbing a quick Ribena cheerpack or PET bottle on the go with your best friend, Ribena comes in different formats to quench your thirst and cater to your every need in one go.

For more information about the Ribena Pledge movement and entry steps, log on to the official Ribena Facebook and Instagram platforms at @RibenaMalaysia.

Event listing: Malaysia Veg Fest — KL Edition will be held on 7-9 October 2022 at Paradigm Mall

By
Tan Heng Hong
-

The Malaysia Veg Fest — KL Edition will be held on 7-9 October 2022 at Paradigm Mall in PJ. It will feature over 30 vegan, vegetarian and plant-based brands including Phuture, Nanka and Mushroom Lah. See you all there.

Tealive is offering free oatmilk upgrade in October 2022

By
Tan Heng Hong
-

In October 2022, Tealive is offering free oatmilk upgrade this month with selected Tealive drinks. With Oatside oatmilk drink, you will experience why this 100% plant-based milk is a global barista’s favourite.

Offer valid for Walk-In, Self Pick-Up & Delivery. Applicable to selected drinks as listed on www.tealive.com.my/whats-happening​

Celebrate The Organic Life with Alce Neroℱ

By
Tan Heng Hong
-

The First Step To A Healthier, More Earth-Friendly Diet

Shah Alam, October 04, 2022 – Ready to embrace a more organic lifestyle? Alce Neroℱ, the leading organic brand in Italy is here to help you celebrate your first steps to a healthier, more earth-friendly diet.

There are many benefits to organic food and organic farming including greener, cleaner food, reduced exposure to pesticides, sustainable agriculture practices and helping to combat climate change, and maintaining biodiversity.

All Natural Is Not Organic – Here Are The Differences

‘Natural’ and  ‘Organic’ are often used interchangeably but they are very different.

Organic food is defined by the USDA as food that is produced without the use of synthetic chemicals, fertilisers, or pesticides. To be labelled ‘organic’ a product must meet specific requirements, and be tested by certifying bodies. Organic farming methods are kinder to the environment, and are more labour intensive than conventional farming with the prices of organic food often being higher than conventionally grown food.

Alce Neroℱ’s farm-to-table concept is made possible by working with its network of organic farmers, making the produce much healthier as they are grown without pesticides or synthetic chemicals, non-polluting and with no Genetically Modified Organisms (GMOs) to meet global organic certification standards. All Alce Neroℱ products are certified organic displaying European Organic Certification and the Japanese Organic Certification.

‘Natural’ in terms of agriculture means that the product has not been chemically treated. The use of the word ‘natural’ on labels is not regulated by the FDA, so it is used more loosely and more frequently compared to products certified and labelled ‘organic.’

Research points to the benefits of a balanced diet that includes certified organic foods as it is absent of chemicals from pesticides, that may affect our bodies. Even low levels of pesticide exposure in an extended period of time can affect young children’s neurological and behavioural development, with evidence showing links between pesticide exposure to neonatal reflexes, psychomotor and mental development, and attention-deficit hyperactivity disorders[1]. Switching to an organic diet reduces exposure to organophosphates, a type of neurotoxicant pesticide that can cause significantly lower activity in the central and peripheral nervous system. It can be found in many commercially produced non-organic foods[2].

Take your first steps to a healthier, more earth-friendly diet with organic Alce Neroℱ products including pastas, pasta sauces and tomato purees, vinegars, extra virgin olive oil, honey, jams and spreads, among others. The wide range of Alce Neroℱ products add intense natural taste, organic goodness and proven health benefits to any meal.

Alce Neroℱ Pastas

Made from durum wheat, Alce Neroℱ pastas are rich in folic acid, iron and lutein, high in protein and dietary fibres while having a low glycaemic index[3].

Folic acid is an essential nutrient during pregnancy for the development of the baby as it prevents neural tube abnormalities in newborns. Iron deficiency can lead to anaemia. The non-heme (plant-based iron) found in durum wheat helps to fill iron deficiency. Lutein is a carotenoid that is necessary for eye health. It is found in durum wheat an can help to reduce the degeneration of tissue inside our eyes. A lutein rich diet is especially beneficial for the elderly who may have age-related degenerative eye-sight issues.

Alce Neroℱ pastas contain up to 12g of protein, 4.0g of dietary fibre per 100g while having 0mg of cholesterol and just 1.2g of fat per 100g.

Try Alce Neroℱ Organic Tricolore pastas that include tomatoes and spinach for the distinctive orange and green strands for the added goodness of organic vegetables.

Select the Alce Neroℱ Organic Pasta that suits your meal of the day including Alce Neroℱ Organic Fusilli, Organic Fusilli Tricolore, Organic Macaroni, Organic Penne Rigate, Organic Spaghetti, Organic Spaghettini, Organic Vehicle Shape Pasta, Organic Alphabet Pasta among others.

Alce Neroℱ Pasta Sauces

While tomatoes form the basis of many pasta sauces, according to a 2017 EWG Dirty Dozen report[4], tomatoes rank in the top ten most pesticide laden crops. This is more reason to select a delicious organic pasta sauce from Alce Neroℱ.

Tomatoes are rich in vitamins and minerals including Vitamin A,K, B1, B3, B5, B6 B7 and Vitamin C[5]. They also contain potassium, folate, iron, magnesium, chromium, choline, zinc and phosphorus. Vitamin C makes tomatoes promote healthy skin, while manganese and potassium help build healthier bones, and relieve muscle cramp. The Vitamin A in tomatoes helps improve vision especially night blindness and macular degeneration.

Enjoy authentic Italian Pasta Sauces including Alce Neroℱ Organic Pasta Sauce with Basil, Organic Pasta Sauce with Chilli, Organic Pasta Sauce with Onion and Basil, or Organic Pasta Sauce with Vegetables.

For an organically healthy and delicious quick meal, fix yourself a pack of Alce Neroℱ Organic Pasta topped with Alce Neroℱ Organic Pasta Sauce. Simply stunning.

Alce Neroℱ Jams 

Alce Neroℱ Organic Jam are made from more than 100 grams of fruit per 100 grams of finished product; without pectin, artificial flavouring or food colouring. The organically grown and harvested berries are cooked using the vacuum-pan method that uses low temperatures and extremely short cooking time to preserve the aroma, flavour and conserve nutrients.

Alce Neroℱ Organic Jams have numerous benefits. They are made with high quality fruits untainted with pesticides, herbicides or other chemical agents. They contain more fruit and less sugar for a higher antioxidant, fibre and vitamin content. The high fruit, low sugar content helps to regulate intestinal transit, absorption of other nutrients and improves satiety, the feeling of fullness that helps to curb appetite.

Choose from Alce Neroℱ Organic Strawberry, Organic Apricot, Organic Blueberry, Organic Plum, Organic Peach or Organic Mix Berries Jam. Add on bread, pancakes, yogurt, ice-cream, cakes, cookies and more for so many delicious and healthy possibilities.

Malaysians can use Alce Neroℱ products with confidence as it is certified Halal by official certification bodies recognized by JAKIM.

Availability

Alce Neroℱ products are available at AEON, Ben’s, Cold Storage, Giant, Jaya Grocer, Village Grocer, TF Value and via the Ayam Brand Shopee Official Store & Ayam Brand Lazada Official Store.

Promotion

Enhance the presentation of your organic dishes with a minimalist Alce Neroℱ Ceramic Nordic Plate, available while stocks last with purchase of RM30 and above of any Alce Neroℱ products from Jaya Grocer Bukit Jelutong, Jaya Grocer Empire and Jaya Grocer Gardens from 28 September to 9 October, 2022. Choose from sunshine yellow or dusty pink. Better yet, collect both colours!

For easy, quick and healthy recipes, please visit https://alcenero.asia/recipes.html and Facebook page https://www.facebook.com/AlceNeroMalaysia/.

Alce Neroℱ

Alce Neroℱ was established in the 1970’s, when two cooperatives of young Italian farmers decided to pioneer the organic revolution, producing wholesome food while respecting the environment. Alce Neroℱ combines old farming methods with the most advanced research on health and the environment. The techniques have evolved, but our seal of quality is still based on the simple ingredients that Alce Neroℱ was created from: love of food, respect for the environment, and banning of synthetic chemical substances. Today, Alce Neroℱ is the No 1 organic brand in Italy. Our producers are involved in all stages of manufacture, allowing us to enforce respect of our principles throughout the production process and accurately trace our food to its origins. Thus, we can guarantee high quality, 100% organic, authentically Italian products brought straight from our fields to your plate. Alce Neroℱ is famed for its organic certifications by the most stringent certification bodies from European Union and Japan.

In Malaysia, Alce Neroℱ carries a fine range of condiments, organic pasta, extra virgin olive oil, pasta sauces, jam and honey. For more information, please visit www.alcenero.asia

[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4247335/

[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5673499/

[3] https://bebodywise.com/blog/durum-wheat/

[4] https://www.ewg.org/news-insights/news-release/2017-dirty-dozen-strawberries-spinach-top-ewgs-list-pesticides-produce

[5] https://www.healthyoptions.com.ph/articles/tomato-sauce-5-surprising-health-benefits

Nutrifood launches Tropicana Slim Telur Asin and HiLo School Cotton Candy

By
Tan Heng Hong
-

Nutrifood Indonesia has launched Tropicana Slim Telur Asin or salted egg seasoning in Indonesia. The new salted egg seasoning is lower in sodium and fat, making it ideal for health-conscious consumers.

The company has also unveiled its latest HiLo School Cotton Candy 200ml and HiLo Chocolate Avocado 200ml. Both RTD flavoured milk drinks are high in calcium and vitamin D and low in fat.

Subway launches Plant-Based Katsu with First Pride

By
Tan Heng Hong
-

Subway Thailand has partnered with Tyson Foods’ First Pride to launch a new range of plant-based meals in conjunction with the Jae Festival or the Thai Vegetarian Festival. The new Plant-Based Katsu comes in footlong, 6 inch, bowl and wrap.

 

Predator Energy Drink coming to Malaysia

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Coca-Cola Refreshment Malaysia is bringing Predator Energy Drink to Malaysia. Predator is an affordable energy drink brand that embraces the conquering spirit. We knew Monster Energy is planning to roll out Predator energy drink in countries like Thailand, Malaysia and Myanmar as disclosed in Monster Energy’s Q2 2022 result earnings call. A LinkedIn feed by a local Coca-Cola sales executive in Malaysia has now confirmed the news.

We have found Predator Energy Drink (320ml) selling at myNEWS.com for RM 3.20, which is cheaper than most of the other energy drinks. The following is a pricing list of the energy drinks sold at myNEWS.com

  • Carabao Energy Drink (250ml) – RM 4.00
  • Red Bull Gold/Less Sugar (250ml) – RM 4.70
  • Power Root Tongkat Ali with Honey Extra C (250ml) – RM 4.40
  • Red Bull Plus (250ml) – RM 4.70
  • Red Bull Silver (250ml) – RM 6.40
  • Monster Energy (355ml) – RM 6.90
  • Sting Strawberry (330ml) – RM 4.80

 

 

The Coffee Club Thailand has collaborated with First Pride to launch plant-based burger

By
Tan Heng Hong
-

The Coffee Club Thailand has collaborated with Tyson Foods’ First Pride to launch Planted-base Chicken Burger for the Jae Festival or the Thai Vegetarian festival. This is the first partnership between the coffee chain and First Pride. The Planted-base Chicken Burger is priced at THB 195. Try now at The Coffee Club.

1...529530531...1,137Page 530 of 1,137

HOT NEWS

Malaysia Rises in ICCA 2024 Rankings with Kuala Lumpur Moving Up...

Tan Heng Hong - 0
KUALA LUMPUR, 5 June 2025 – Malaysia and Kuala Lumpur continue their upward trajectory in the ICCA (International Convention & Conference Association) 2024 Country...

MUST READ

All

Catch the Costa Coffee Truck This Month and Coffee is On...

Tan Heng Hong - 0
Sharing our obsession in every cup with Malaysians, all the way from the UK KUALA LUMPUR, 10 October 2019 - Costa Coffee, the second largest coffee...

Press Release: Coca-Cola Malaysia unveils new designs and new Coca-Cola Zero...

Indonesian president gives credence to jamu to fight COVID-19

The Coffee Bean & Tea LeafÂź Malaysia Brings New Flavors Both...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018