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DKSH and I.P. One Expand Exclusive Partnership to Bring High-Quality Drinking Yogurt Products to Cambodia

By
Tan Heng Hong
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Cambodia, Phnom Penh, June 7, 2022 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has expanded the exclusive agreement with I.P. One Company Limited to include the distribution of their high-quality drinking yogurt under the brand IVY across Cambodia. IVY is a 100% natural UHT drinking yogurt made of delicately selected, good-quality ingredients from natural cow’s milk and premium real fruit juices with vitamin C and multivitamins.

Last year, DKSH Cambodia partnered with I.P. One to bring their extensive high-quality household products categories of laundry detergents, fabric softeners, and floor cleaners under the brands HYGIENE, VIXOL, and WHIZ to Cambodia. With the new agreement, as their trusted and strategic partner, DKSH will now help I.P. One to grow its business of drinking yogurt under the brand IVY in Cambodia by providing full-agency services form marketing and sales to distribution and logistics.

Suvat Kovanitch, Head of International Business of I.P. One, commented: “After having partnered with DKSH Cambodia in 2021, it is a great opportunity to expand this trusted partnership for another product category. DKSH is the right partner for us to help establish, promote, and grow our products effectively in the Cambodian market. We are confident in DKSH’s strong nationwide footprint, extensive distribution network, and experienced salesforce to further strengthen our brands’ commercial presence and continued growth in this market.”

Bishan Gautam, Vice President, FMCG Consumer Goods in Cambodia, said: “We are proud to be entrusted partner by I.P. One to expand our partnership to deliver growth for their drinking yogurt products in Cambodia. With our market insights, broad logistic network, more than 60 years of experience in Cambodia, and our excellent customer relationships in all retail channels across the country, we look forward to supporting I.P. One in expanding their brands. With this partnership, we will further capitalize on our regional leadership position in the distribution of fast-moving consumer goods in Asia.”

I.P. One recorded revenue of THB 6.07 billion in 2021, up 17.8% yoy (2020 yoy growth rate: 8.5% and 2019 yoy growth rate: 10.5%). Net profit in 2021 rose 8.6% yoy to THB 196 million, according to data from the Department of Business Development of the Thai Ministry of Commerce.

Dutch Mill from Thailand has successfully exported its yogurt drinks to the Philippines and has captured a sizable market share through a go-local distribution strategy with its local partner Monde Nissin.

DOMESTIC TRAVEL IN MALAYSIA SOARS AS BUS TICKET SALES JUMP 37% DURING RAYA HAJI

By
Tan Heng Hong
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redBus is now becoming more accountable for the safety of its customers, drivers, and the environment, with a comprehensive plan including paperless boarding systems, bus pass for frequent purchasers, additional routes and ferry services to further drive online distribution.

Bus travel sees a rise in demand across Malaysia during Raya Haji, according to Malaysia’s No. 1 bus booking app, redBus

KUALA LUMPUR, 29 JULY 2022 – Malaysians have now begun to travel freely, with demand for public transport like inter-city buses increasing, according to redBus, the largest bus e-ticketing platform in the world. redBus recorded an impressive increase of 37% in bus ticket sales during the week that led up to Raya Haji compared to a corresponding week the previous month. With domestic demand for bus travel skyrocketing, this report further proves that Malaysians now feel confident to commute using public transport, as they gradually revert back to their pre-pandemic travel patterns again.

More than 100,000 bus tickets were sold in the span of one week that led up to Raya Haji as people geared up to reunite with their family and friends

As per redBus, more than 100,000+ bus tickets were sold in the span of 1 week that led up to Raya Haji as people geared up for the long weekend to be back with their friends and family. The highest demand for buses was seen on the KL ←→ Malacca and KL ←→ Johor Bahru routes. The markets which saw the highest growth in ticket sales compared to the month before were KL at 50%, Penang at 44% and Perak at 42%. This increased demand has also allowed bus operators to gradually restore full services as more than 110 bus operators serviced 3000+ routes in the country during the Raya Haji season.

Prakash Sangam, Chief Executive Officer of redBus observed “We are beginning to see an accelerating demand for inter-city bus transit in Malaysia. I think it is safe to say that this is a new phase post-pandemic, where we are witnessing high confidence amongst Malaysians to undertake travel aided by unrestricted access to all parts of the country. The festival of Raya Haji has seen high enthusiasm among the people for travel and the trends point to a strong demand for homecoming. We also see this consumer confidence as a positive sentiment for the Malaysian economy, as we expect the bus travel sector to grow by about 30% over the next 6 months with an addition of up to 5000 new jobs in the Malaysian bus travel sector during the same period.”

Krishnan Ramaswami, Senior Vice President – SEA Business of redBus further added “While redBus is striving to become more accountable for the safety of our customers, drivers, and the environment, we are initiating a comprehensive plan including paperless boarding systems, bus pass for frequent purchasers, servicing additional routes and ferry services, among others, to further drive online distribution. We are also parallelly working closely with the Ministry of Transport and several bus operators to further improve the transportation sector by embracing the worldwide trend for a sustainable and resilient future.”

For more information about redBus and its latest updates, please visit redBus’ official website,  Facebook page or Instagram page.

llaollao LAUNCHING FIRST FLAGSHIP STORE IN MALAYSIA WITH LATEST ADDITIONS TO MENU

By
Tan Heng Hong
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Mr Kai Young, Director of Woodpeckers Group shared his goals for llaollao to expand with another 20 outlets nationwide by the end of 2022 - further spreading llaollao’s joy among fellow Malaysians.

llaollao personifying dynamism, freshness and a passion for authentic froyo with refreshed outlook of the brand’s first flagship store in Pavilion Kuala Lumpur

KUALA LUMPUR, 29 JULY 2022 – Buenos Dias Malaysians! World’s leading European frozen yoghurt (froyo) brand, llaollao (pronounced yao-yao) has unveiled a new and exciting flagship store for its loyal fans in Malaysia! Since its first global launch in 2009, llaollao has been providing a healthier, creamier and cooler choice for every froyo lover in the world. Gearing up for the next step, llaollao Malaysia is widening its horizon by introducing the latest and world’s largest flagship store here in Pavilion Kuala Lumpur, complete with exceptional additions to the menu and infinite choice of toppings.

llaollao is determined to stand strong in its core mission to keep moving and growing – proving their might to become a true Malaysian household brand.

Strategically located at the heart of Kuala Lumpur, this flagship store is set to showcase its brand exclusivity by creating a comforting destination for customers to enjoy their favourite healthy froyo with delectable toppings, ranging from freshly cut fruits to crunchy toppings and delicious sauces that are exclusively imported from Spain. In conjunction with the launch, llaollao will also be unveiling a new line-up of products such as llaollao Brioche, llaollao Brownies, llaollao Frappe and llaollao NEXT to give its customers the freedom of creating their own version of frozen delight thanks to the boundless combination of toppings.

Mr Tan Kai Young, Director of Woodpeckers Group Sdn Bhd (the brand owner of llaollao Malaysia) mentioned that having served Malaysians with all natural and healthy choices of froyo for 7 years, llaollao is dedicated to provide prime-quality products that will coax their long-standing customers to cherish every moment of ‘froyo pleasure’ together.

“At llaollao, our customers’ satisfaction and happiness always come first. After years of serving Malaysians since 2015, we are confident that we want to further expand our footprints in Malaysia by unveiling the world’s largest flagship store right here in one of the iconic shopping destinations in Malaysia,” said Mr. Tan.

“We are always steadfast in our vision to make our yoghurt a product that is widely accepted for its enormous health benefits, and as we want to make our froyo taste to have the llaollao element, the extraordinary flavours of our products are uniquely created to match everyone’s palate with a variety of combinations that customers are unable to find elsewhere.”

Mr Kai Young (middle), Mr Juanjo (right), Mr Santiago Lozano (second right), Ms Chuah Yiing Huey (left), and Mr Lovell Ho (second left) at the largest llaollao flagship store in the world, with four new additions to the menu and merchandise that are only available at the flagship outlet store.

As part of their grand opening, llaollao is offering an exclusive 15% discount on selected items upon registration on MyllaollaoClub. With new menu choices making its entrance in the flagship store and prime-quality toppings imported from Spain, llaollao is confident that they will be able to deliver the best to their fans to experience a nutritionally-balanced and completely customisable yet delicioso cup of froyo in its new flagship store. On top of that, fans can also purchase llaollao’s first ever line of merchandise including tote bags, t-shirts and tumblers exclusively in the flagship store or via llaollao’s official store on Shopee and Lazada.

llaollao is not looking to rest on their laurels amidst the slew of achievements, as they are targeting to expand with another 20 outlets nationwide by the end of 2022 to further spread llaollao’s joy among fellow Malaysians.

“Standing strong in our core mission, it has kept us moving and growing even through tough times and successfully becoming a true Malaysian household brand today. In addition to new stores coming up in Malaysia, we are going to have more promotions and innovative products that are only available for our fellow Malaysians who enjoy their favourite froyo brand. We hope this will further excite and keep our customers coming for more frozen delight as it opens up to more customisable options for our fans to try,” added Mr. Tan.

For more information about llaollao or latest news, please visit llaollao Malaysia Official Website, llaollao Official Facebook, Instagram and Tik Tok.

Live Better, Be Better with The Newly Launched FOLLOW ME Extra Strength Natural Anti-Bacterial Range

By
Tan Heng Hong
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FOLLOW ME Deluxe Gold Formula is Enriched with Extra Strength Plant-based Anti-Bacterial that Detox and Deep Cleanses 99.999% Germs

Kuala Lumpur, 27 July 2022: FOLLOW METM introduces the new first-of-its-kind Anti-Bacterial Body Wash Deluxe Gold Range with enhanced Natural Anti-Bacterial Protection – FOLLOW METM Anti-Bacterial Deep Cleansing Charcoal and FOLLOW METM Anti-Bacterial Daily Detox Tea Tree.

The all-new FOLLOW METM Deluxe Gold Anti-Bacterial body wash is formulated with a superior extra strength plant-based formulation that kills 99.999% germs and harmful bacteria. The Deluxe Gold is a gold standard formulation that is enriched with natural plant extracts such as tea tree & charcoal that is well known to further enhance the anti-bacterial properties which protect with blooming and refreshing fragrance. The creation of the product aims to amplify the user bathing experience, enabling peace of mind with its natural anti-bacterial formula that protects. It is also dermatologically tested with 0% paraben and 0% triclosan which is proven to be gentle on all skin types. The FOLLOW METM Deluxe Gold is certified Halal, proven safe, gentle, and suitable for the entire family.

“As a brand that takes pride in the advancement of Japanese technology in beauty and wellness, FOLLOW METM has always been committed to providing the best quality in the products available. FOLLOW METM is one of the pioneering beauty and personal care brands in Malaysia and continues to provide innovative products throughout the years that suit the Malaysian lifestyle and needs,” said Patrick Ee, General Manager of Tohtonku Malaysia & Singapore. “Anti-bacterial has now become a popular criterion in most Malaysian beauty products, our aim with this new launch is to provide an extra-strength formulation using natural ingredients from plant-based extracts that helps not only detox and deep clean, but gently protects the skin from harmful germs and bacteria,” he added.

The FOLLOW METM Deluxe Gold Anti-Bacterial series certified Halal and contains a more potent formulation that kills 99.999% germs with superior plant-derived anti-bacterial properties that have been tested on E. Coli and Salmonella bacteria. The new FOLLOW MEℱ formulation with natural charcoal and tea tree extracts is dermatologically tested to detox and deep cleanse with alcohol-free, soap-free, and mineral oil-free properties.

FOLLOW METM Anti-Bacterial Deep Cleansing Charcoal

FOLLOW MEℱ Deluxe Gold Deep Cleansing Anti-Bacterial Body Wash; a superior formulation and certified Halal, enriched with natural charcoal extract to deeply cleanse and effectively eliminate 99.999% germs. Charcoal provides various skin benefits such as deep cleansing and exfoliation of pores without stripping the face skin’s natural oil. It also removes deeper impurities including dead skins and blackheads as it detoxifies and tightens skin and pores. It is non-irritant, dermatologically tested, and gentle to the skin. It is a natural and complete bacterial protection for the entire family.

FOLLOW MEℱ Anti-Bacterial Daily Detox Tea Tree

FOLLOW MEℱ Deluxe Gold Daily Detox Anti-Bacterial Body Wash; a superior formulation and certified Halal, enriched with tea tree oil to enhance natural antibacterial protection and effectively eliminate 99.999% germs. The inclusion of tea tree in the daily skincare routine has many benefits. Traditionally, tea tree is used as a popular choice for treating acne due to its anti-inflammatory and antimicrobial properties. Similarly, tea tree can calm redness and swelling, as well as reduces acne scars, leaving skin smooth and clear after a satisfying cleanse. It is also non-irritant, dermatologically tested, and gentle to the skin.

FOLLOW METM Anti-Bacterial range was first launched in 2017 with the All-Day protection which consists of the active care hand wash, extra cool body wash and hand sanitiser. All FOLLOW METM Anti-Bacterial range are free from harmful ingredients (Paraben Free, Triclosan Free, Soap Free) and is dermatology tested using different natural extracts for different benefits for the skin.

Available nationwide and in official online stores on Shopee and Lazada, the all-new FOLLOW METM Deluxe Gold Anti-Bacteria range comes in 950ml and 220ml, worth RM17.90 and RM6.00 respectively.

For more information about FOLLOW METM and the Anti-Bacterial products series, visit www.followme.com.my or log on to the Facebook page and Instagram page.

NESH’S Launches Hero Series Air Purifier

By
Tan Heng Hong
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(from left) Senior Record Consultant of Malaysia Book of Records, Pn Siti Hajar Binti Johor, Director of iTazzo, Ms Fang Bee Gun, Research and Development Director of NESH and iTazzo, Mr Soh Tian Ee and Senior Consultant of Malaysia Book of Records, Mr Edwin Yeoh Tiong Chin with the Malaysia Book Of Records Award for the fastest egg white whipping blender for iTazzo i-Processor Blender

Receives recognitions from Malaysia Book Of Records for its water filtration systems 

Kuala Lumpur, July 27, 2022 – NESH, one of the most well-known household water filtration system brand names in Malaysia has launched it’s all new Hero Series Air Purifiers, here, today.

The water filtration expert with 32 years of experience determined that now is the right time to introduce air purifier systems that are suitable for every household.  The air purifier series is powered with five stages of filtration, and adopts medical grade H13 HEPA highly effective filter that effectively eliminate 99.97% of airborne ultra-fine particles as small as 0.3 micron and harmful air pollutants, such as bacteria, molds, viruses, pollen, spores, dust, pet hair, dander, dust mites and PM2.5 tiny particles.

According to the World Health Organization’s air quality data, almost the entire global population (99%) breathes air that exceeds WHO air quality limits, and threatens their health.

Malaysia’s air quality in 2021 was 3.9 times the WHO annual air quality guideline, and ranked 50th out of 118 countries surveyed with the worst air quality.

NESH brings its full range of quality products with unique key features for HeroPro Air Purifier and HeroMini Air Purifier which are designed to maximize users’ experience in providing a better, cleaner and healthier breathing experience.

HeroPro

HeroPro comes with purification and deodorization functions which covers up to 785 sqft or 73m2, equipped with 5 powerful stages of filtration: pre-filter, HEPA H13 medical grade filter, activated carbon filter, photocatalyst filter and UV light providing smart filter replacement reminder, ambient light detection and 3 types of mode: auto, silent, sleep.

HeroMini

While the small, convenient & portable HeroMini comes with 3 powerful stages of filtration: pre-filter, HEPA H13 medical grade filter and activated carbon filter providing aromatherapy function that is suitable for baby’s or children’s room, study room and office desk.

(from left ) iTazzo i-Processor, NESH Qoozo, NESH Membrane Queen

“NESH is constantly enhancing our products, services and user experiences.  We have successfully done so for more than 32 years with our water filtration systems.  And now we are ready to expand our product offerings with the Hero Series Air Purifier.  We want to express our gratitude to our customers, who believe in our brand, products and services.  We want to bring more great products to Malaysian families.” says Ms Soh Yok Kim, Managing Director at NESH Marketing Sdn Bhd.

Speaking at the event, the NESH Activator, Ms Glanes Soh, told the media that NESH is confident that its air purifier series will be well accepted even in a crowded market. “Malaysia’s air purifier market was valued at USD68 million in 2020, and is anticipated to grow at an impressive rate of 5% in the forecast period 2022 till 2026.  We themed the Hero Air Purifier as ‘Breathe Like Never Before’ as we want to provide a never-before breathing experience to counter indoor air pollution, bacteria and viruses.  Much research & development, technological innovation and effort was put into conceptualising and bringing this product to life. We are certain Malaysian consumers will appreciate the Hero Series air purifiers,” she adds.

At the launch of NESH’s Hero Series Air Purifier, the brand received two Malaysia Book of Records recognitions, namely, The Most Output Holes in a Water Filter Membrane for NESH Membrane Queen and The First Water Filter with Ozonation System for NESH Qoozo.  NESH’ sister brand, iTazzo also received Malaysia Book of Records recognition for The Fastest Egg White Whipping Blender for iTazzo i-Processor.

Customers can expect exciting promotions from NESH including pre-order deals until 31st August 2022. The buy 1 free 1 promotion for the HeroPro Air Purifier at the offer price of RM2,888 comes with a free HeroMini air purifier worth RM 1,288. The first 50 customers who place their order are entitled to an exclusive deal of buy 1 HeroPro and get 2nd unit of HeroPro at 50% off.

Hero Series Air Purifiers are available at NESH website: www.nesh.com.my or order via e-commerce platform on Shopee & Lazada Official Store. For more convenience, directly contact NESH branches via https://nesh.com.my/contact/ or buy directly through Whatsapp  016-667 7487.

HAVE AN UPLIFTING KITKAT BREAK WITH THE NEW LIMITED-EDITION KITKAT DARK COOKIES

By
Tan Heng Hong
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Petaling Jaya, Selangor, July 27, 2022 – KITKAT, one of the Malaysian’s favourite chocolate countlines brand, reveals a new variant to its wonderful selection of chocolaty delights, the limited-edition KITKAT Dark Cookies. This special treat will excite with its distinctive mix of chocolate, wafer and crunchy dark cookies.

Chocolate enthusiasts looking for something beyond the conventional KITKAT will be delighted with the all new KITKAT Dark Cookies, a perfect snacking treat with its delicious pairing of ingredients that include a dark chocolate cookie crumble blended in confection, perfectly blending to the crisp of the KITKAT wafer with milk chocolate cream layers. Just one bite and you’re immediately rewarded with a rich cocoa taste, the signature KITKAT crispy wafer, and a hint of crunchy dark cookie crumble texture – an uplifting break from your favourite chocolate brand!

This new limited-edition KITKAT is created with Malaysians in mind as it makes for a perfect KITKAT break while juggling daily responsibilities of life. In line with the brand’s proposition to create smiley breaks everyday, the added texture of crunchiness from the dark cookie crumble on top of the signature KITKAT wafer will surely bring smiles to chocolate lovers.

FrĂ©dĂ©ric Porchet, NestlĂ© (Malaysia) Berhad’s Business Executive Officer for Confectionery in Malaysia and Singapore, said, “KITKAT is constantly reinvigorating the category with new and exhilarating products and flavours. We are inspired by the support we’ve enjoyed here in Malaysia as well as how Malaysians are always eager to try new things. We want to continuously offer new treats and delights; therefore, we work very hard with our research and development team to come up with products that will excite chocolate lovers all around. The results are the unique KITKAT variants Malaysians have come to enjoy over the years, and now our latest KITKAT Dark Cookies which I hope will become a favourite for many too.”

KITKAT Dark Cookies comes in two product offerings:

The 4-Finger Dark Cookies single-pack and the Multipack containing five pieces of 2-Finger Dark Cookies will be available nationwide effective mid-July. For more information, log on to www.facebook.com/KitKatMalaysia and www.instagram.com/KitKatMalaysia

Have a Break, Have a KITKAT! Make your chocolate moment more indulgent and rewarding with the limited-edition KITKAT Dark Cookies!

#HaveABreakHaveAKITKAT

#KITKATDarkCookies

#KITKATMalaysia

@Kitkatmalaysia

MAGGI Unveils Healthier Whole Grain Nutri-licious Noodles With Italian Flavours

By
Tan Heng Hong
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MAGGI's healthier range of instant noodles - Nutri-licious

Kuala Lumpur, July 27, 2022 – MAGGI recently rolled out its brand new range of instant noodles, MAGGI Nutri-licious, for discerning consumers who seek healthier choices in food consumption. MAGGI Nutri-licious is the first instant noodles in Malaysia to be certified with the Healthier Choice Logo (HCL)[1], a voluntary front-of-pack labelling initiative by the Ministry of Health for heathier food choices.

MAGGI Nutri-licious comes in two Italian-inspired flavours, Aglio Olio and Tomato Delight, both made with whole grain wheat flour sourced from Australia. Utilising air-dried technology, the noodle cake is baked to reduce the fat content as well as to make the noodles springier in texture. Besides the goodness of whole grain, it is also a source of protein, fibre and vitamin B6, providing a healthier option for the entire family.

Juan (second from right) with MAGGI team members presenting the new Nutri-licious range

According to Mr Juan Aranols, Chief Executive Officer, NestlĂ© (Malaysia) Berhad, MAGGI Nutri-licious is a timely introduction as healthy eating and lifestyle trends are growing in popularity. “For Malaysians, our staple food comprises mainly rice and noodles. Mindful of the evolving health trends and the rise of health-conscious consumers, we are enhancing one of Malaysian’s favourite instant noodles by offering consumers MAGGI’s first, healthier range of instant noodles that are packed with essential nutrients such as protein and fibre.

In line with our brand promise, You and MAGGI, Cook the Difference, MAGGI continues to support healthier and tastier food choices through our latest product innovation, upon gaining consumer insights into their lifestyle, consumption habits and food trend. Consumers who are seeking an easy-to-prepare, tasty and affordable meal now have a healthier option at their fingertips – and as always, are encouraged to add their favourite vegetables and proteins such as seafood, meat or egg to achieve a balanced and more nutritious meal,” said Juan.

The new noodles range have been given an unprecedented European twist with two tasty Italian-inspired flavours. The Tomato Delight is a fusion of sweet and tangy tomato paste flavour while the Aglio Olio uses aromatic garlic oil to whet one’s appetite with its distinct and savoury garlic taste.

In a pioneering move for the MAGGI brand in Malaysia, MAGGI Nutri-licious utilises 30% of recyclable plastic packaging in its outer pack in support of preserving the environment, further strengthening Nestlé’s sustainable commitments in meeting its ambition to reduce one third of its virgin plastics usage by 2025.

Consultant dietitian Indra Balaratnam said it is recommended to include whole grains into one’s diet. Whole grains are nutritious as well as rich in dietary fibre, vitamins and minerals which offer various health benefits. “Whole grain foods are associated with lower risk of heart diseases, Type 2 diabetes and certain cancers, and support digestive functions and weight management.”

Indra also emphasised that it is important to analyse the ingredients and nutritional values of the food we consume. “Having a balanced meal is of utmost importance – everyone is encouraged to emulate the concept of “Suku Suku Separuh” or “Quarter Quarter Half” towards building healthier eating habits,” added Indra.

 Quarter Quarter Half concept of the Malaysian Healthy Plate, is a quick visual technique to help plan a balanced meal by dividing food portions in the following manner:

  • One quarter of the plate filled with carbohydrate sources such as rice, noodles or bread
  • One quarter of the plate for protein sources like fish, poultry, meat or egg
  • Half of the plate for fruits and vegetables

For more information on MAGGI Nutri-licious, please visit https://www.maggi.my/en/maggi-happenings/maggi-nutri-licious/

[1] https://myhcl.moh.gov.my/index.php/site/productlist (as of 20 June 2022)

Oatly and DKSH Expand Strategic Partnership to Malaysia

By
Tan Heng Hong
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Photo (left to right): Steven Wong, Business Development Director, SEA, Oatly Asia; Ariel Liao, Head of East Asia, Oatly Asia; Puneet Mishra, Head Country Management and Vice President, FMCG, DKSH Malaysia

Following the collaboration which started in early 2022, DKSH has announced its partnership with Swedish brand Oatly in Malaysia through an official launch event. With this agreement, DKSH’s Business Unit Consumer Goods further capitalizes its regional leadership position in the distribution of fast-moving consumer goods in Asia.

Kuala Lumpur, July 27, 2022 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has announced its expanded partnership in Malaysia with Oatly Asia, a Sweden-based food and beverage company that markets the world’s original and largest oat drink company Oatly.

During the official launch event, there was also a barista latte art show featuring established barista Muhammad Zakir from Barista Guide Asia, where he showcased the diversified application of Oatly’s oat drinks in the food and beverage industry.

The partnership between the two companies started in early 2022 in other markets in Asia Pacific. Since then, DKSH has successfully grown Oatly’s market share and proven to be their trusted partner.

Under the new agreement, DKSH Malaysia will provide full-agency market expansion services for Oatly’s line of oat drinks, including the Barista, Deluxe, Enriched, Chocolate, and Organic flavor range, across all trade channels as well as Food Services targeted to the HORECA (hotel, restaurant, and cafĂ©) industry.

Puneet Mishra, Head, Country Management and Vice President, FMCG, DKSH Malaysia, said: “Since the start of the COVID-19 pandemic, Malaysia’s plant-based and vegan market is on an upward trajectory with the people becoming more health- and environmentally conscious. This surging demand has triggered greater innovation in terms of menus, supplies, and products in the market. We are honored and excited to support Oatly in this meaningful mission to promote a sustainable lifestyle among the Malaysians.”

An Epicurean exBEERience for 200 Carlsberg Smooth Draught Lovers

By
Tan Heng Hong
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Winners cheers to a memorable Carlsberg Real Smooth, Real Spicy evening

The Real Spicy, Real Smooth campaign with Chef Mano Thevar reaches its pinnacle in an
extravagant grand finale for loyal fans!

SHAH ALAM, 27 July 2022 – The Carlsberg Smooth Draught ‘Real Spicy, Real Smooth’ dining exBEERience has been an anticipated affair ever since the news made headlines. As anxious contestants gripped the edge of their seats in fervent excitement, 100 lucky winners and their partners were awarded the coveted prize of experiencing the edgiest contemporary Indian cuisine and Carlsberg’s signature refreshing smooth brew, Carlsberg Smooth Draught, in one fiery night of gastronomic symphony.

Monica Lai, Owner of The RuMa Hotel and Residences, Chef Mano Thevar and Pearl Lai, Director of Corporate Affairs and Sustainability of Carlsberg Malaysia

Spearheaded by the culinary maven – two Michelin-starred Chef Mano Thevar, the exclusive food pairing event delivered not just star-studded treatment but a four-course meal that brought to life the combinations of spicy Indian cuisine complemented and infused with Carlsberg Smooth Draught. The blend of heat and spice that graciously worked the palate coupled with the refreshing and hoppy taste of Carlsberg Smooth Draught induced a medley of unexplored flavours that took diners on an epicurean journey.

The delectable spread prepared by Chef Mano Thevar

According to Lye Say Hong, “I’m super excited to be able to enjoy the experience of fine dining with Carlsberg! Never in my life have I won a prize, so this means a lot to me. When I first tried Carlsberg Smooth Draught I was intrigued. It was very smooth, which got me going. I fell in love with it! I am very excited to participate in tonight’s event.”

Winners of the Real Spicy, Real Smooth gastronomic experience

“I’ve personally never tried beer with spicy food before, so my first thoughts were I really want to win this prize. I really love spicy food and I love Carlsberg so when I won, I was over the top. I’m enjoying every single moment of this event and I really want to thank Carlsberg for this superb experience, they really are the best beer in the world!” said Thiban Eaganathan, another lucky winner.

Raising their glasses to a Real Spicy, Real Smooth epicurean journey

Kicking-off the evening with mouth-watering welcome bites, Chef Mano Thevar initiated diners with fluffy Chilli Cheese Kulcha served with a deliciously creamy Carlsberg Smooth Draught infused butter. Once guests were seated, they were treated to the culinary performance of Chef Mano and his crew working like clockwork behind the open kitchen. The debut for the evening came in an explosion of layered flavours that encapsulated the senses with an opening snack of Beetroot Chaat, Maitake Mushroom Samosa and Chettinad Chicken Taco or Vindaloo Jackfruit Taco on the vegetarian menu.

For the appetiser, a perfectly seared Hokkaido Scallop submerged in a rich coconut sothi infused with Carlsberg Smooth Draught delivered depths of velvety essence with each mouthful, while non-meat eaters indulged in a beautiful Zucchini Blossom coated with the same sultry gravy.

The mains which offered either Saratoga Lamb Korma, Crispy Amadai or Cauliflower Malabar immersed the tastebuds with spicy earthy flavours blended with Carlsberg Smooth Draught as one of the key ingredients. Each mouthful delivered a magical fusion of hot and piquant cuisine elevated by the refreshing smoothness of Carlsberg Smooth Draught, bringing guests on a mouth-watering joyride.

The meal was then strikingly concluded with Rasmalai, a Carlsberg Smooth Draught infused ice-cream, to wash down the heat induced feast.

“This was a really great campaign by Carlsberg. I’ve always been a fan of Carlsberg Smooth Draught, and this was something truly unique. I even got a chance to tap my own beer for the very first time and learn about what goes into the creation of Carlsberg Smooth Draught which was really interesting. The fact that the food was created by a Malaysian Michelin-starred chef was really the cherry on top of the cake for my partner and I, we were very proud to be part of this experience,” mentioned Ricknesh Kishor, another winner of the dining exBEERience.

The versatility of Carlsberg Smooth Draught delivers endless new and innovative adventures that will allow drinkers to really explore the depths of its flavour. With special thanks to Chef Mano Thevar and The RuMa Hotel and Residences in making the campaign a success, Carlsberg Malaysia now looks to bringing more exciting and contemporary campaigns to the fore.

Visit https://www.probablythebest.com.my/ to find out more about our upcoming promotions in-store and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.

Of course, as part of living a safe and responsible life, we advocate responsible consumption, always remember if you drink, don’t drive – #CelebrateResponsibly.

 

New Wise Cottage Fries that pair well with Yakin chili sauce now available

By
Tan Heng Hong
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Image by Minimeinsights.com

Wise Cottage Fries has collaborated with Yakin, a local Malaysian sauce brand, to elevate the snacking experience. Each pack of Wise Cottage Fries come with two packets of Yakin Chili Sauce where you can dip it, drizzle it or squeeze it on the potato chips. The chips are made of 100% imported potato crinkle-cut to perfection.

The new Wise Cottage Fries with Yakin is available at 7-Eleven. The key to the success of this collaboration is the sauce.

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Etika Group’s CEO, Khalid Alvi, Joins the 2020 Aces Awards’ List...

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Kuala Lumpur, 26 April 2021 - Khalid Alvi, the Chief Executive Officer of Etika Group of Companies for Malaysia, Singapore, and Brunei is among...

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Nestlé GOODNES Kurma now available for Ramadan

Tan Heng Hong - 0
Nestlé Indonesia is joining the kurma bandwagon with the launch of Nestlé GOODNES Kurma to coincide with the fasting month of Ramadan 2022, which...

Quick commerce player ASTRO Indonesia launches more own label products

Doi Kham releases Cordyceps Juice with Ganoderma Lucidum (lingzhi)

Break the fast with Wall’s Arabian Delight ice cream

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