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Amway Rolls Out Nationwide Weight Management Programme Focusing on Gut Health to Address Non-Communicable Diseases

By
Tan Heng Hong
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Mike Duong, Managing Director of AMWAY Malaysia delivered his speech at the “Gut Reset-Weight Management” media briefing.

‘BIG HEALTH’ and Sustainable Entrepreneurship as 2 Key Thrusts for the Group in 2023

PETALING JAYA, 2 March 2023 – Amway (Malaysia) Holdings Berhad (“AMWAY Malaysia”) is committed to further strengthening its efforts to address non-communicable diseases (NCDs) including a key focus on weight management by launching the “Gut Reset-Weight Management” educational and awareness campaign nationwide. This is in line with AMWAY Malaysia’s efforts to support Malaysia’s focus towards preventive healthcare as the growing prevalence of NCDs is placing an increased strain on the country’s health system, with an annual healthcare cost exceeding RM9.65 billion.[1]

Diabetes, high cholesterol, high blood pressure and obesity are a growing health problem for many Malaysians, as evidenced by alarming statistics. According to the National Health and Morbidity Survey (NHMS) 2019, an estimated 1.7 million Malaysians have three major risk factors for cardiovascular disease, while 3.4 million Malaysians have two major risk factors. In addition, the NHMS found that about one in five adult Malaysians live with diabetes, one in three with hypertension, two in five with high cholesterol and nearly half are either overweight or obese.[2]

AMWAY Malaysia’s Managing Director, Mr Michael Jonathan Duong said, “In response to our government’s strategy to support the fight against non-communicable diseases, AMWAY, as a leading health and wellness company, recognizes the critical role of the private sector in addressing our national health concerns. With this in mind, AMWAY Malaysia is stepping up efforts to provide healthier lifestyle products and solutions through the “Gut Reset-Weight Management” educational and awareness campaign, with the aim of encouraging Malaysians to adopt a healthy lifestyle to avoid the risks of non-communicable diseases.”

As AMWAY’s flagship brand, Nutrilite™ offers a range of nutritional and dietary supplements that help improve overall wellness. The “Gut Reset-Weight Management” campaign has a core focus on healthy gut as it is a critical precursor to healthy weight in the long term. The campaign will include a personalized weight and nutritional needs management programme that encompasses a balanced diet, supplements, exercise and a holistic lifestyle change. The programme is aimed at providing essential daily nutrients and fibre one needs for overall weight control. In addition, the programme offers an individual health screening through an exclusive partnership with Innoquest Pathology, a leading diagnostic company in Malaysia for over 30 years. The launch of the “Gut Reset-Weight Management” campaign forms an important milestone for AMWAY Malaysia this year, further strengthening Nutrilite™’s market position globally for nearly 90 years.

Tackling NCDs is one of AMWAY Malaysia’s key thrusts within its 6 Pillars of Focus for 2023, referred to as the “BIG HEALTH” initiative. And as consumers increasingly focus on health and wellness, AMWAY Malaysia will continue to offer product solutions that are infused with technology and rely on sound research to support a healthier lifestyle for Malaysians.

For 2023, AMWAY Malaysia’s second focus is to build a more sustainable entrepreneurship model to support Amway Business Owners (ABOs), which will drive the Group’s business growth. “One of the most important aspects of our business is to sustain and grow our AMWAY entrepreneurs. We strive to support our Amway Business Owners in their entrepreneurial journey towards generating sustainable income and creating value through mutually beneficial partnerships by helping them discover their full potential and achieve their goals. With over 400,000 ABOs within our network, we continuously focus on ABO-centric programmes and incentives, as we journey together towards AMWAY Malaysia’s 50th anniversary vision to be one of the leading health and wellness companies in Malaysia by 2026,” Duong said.

AMWAY Malaysia registered a new record revenue of RM1,514.8 million in the financial year ended December 31, 2022 (FY2022), up 1.9% from RM1,485.9 million recorded in the previous financial year. The increase in sales was mainly due to strong demand for health and wellness as well as personal care products under the Lead with Nutrition initiative. Meanwhile, its net profit recorded a stellar growth of 109% to RM76.88 million compared to RM36.78 million registered in FY2021.

“AMWAY Malaysia has never been stronger, and we are certainly looking forward to building a profitable, sustainable future.” Duong concluded.

[1] The annual health-care cost of cardiovascular diseases, diabetes and cancer in Malaysia exceeds RM 9.65 billion

[2] National Health and Morbidity Survey 2019

 

Re.juve offers new Coco Kopyor and Guava Line

By
Tan Heng Hong
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Re.juve, a cold-pressed juice chain operated by Indonesia’s PT Sewu Segar Primatama, has launched Coco Kopyor and Guava Line (Beat Guava dan Green Guava).

Coco Kopyor Elixirs is made from pandan wangi coconut, kopyor coconut and fresh lemon with vitamin B7 (65% of daily intake) to maintain skin, nail and hair conditions. The drink is also high in manganese (100% of daily intake) and is a source of fibre (14% of daily intake) and vitamin C (30% of daily intake).

The guava line is described as the first cold-pressed guava juice and is made from fresh crystal guava, fresh pineapple, fresh beet/spinach. It is high in fibre (up to 28% of daily intake), high in vitamin C (100% of daily intake), source of vitamin B6, B9 and Vit K and high in manganese (55% of daily intake).

Nutifood new instant cereal drinks offers calcium, complete nutrition and for diabetics

By
Tan Heng Hong
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Vietnam’s Nutifood has expanded into instant cereal drink with three functional cereal products catering to three specific segments. Nutifood developed the nutritious cereal with formulation from the Nutifood Nutrition Research Institute in Sweden (NNRIS) taking into account the Vietnamese health conditions.

Nutifood Värna Calcium contains nano calcium and hydrolyzed collagen to help strengthen bones and joints.

Nutifood Värna Complete comes with 12 vitamins and minerals to help maintain healthy bones, digestion and the immune system.

Nutifood Värna Diabetes is low in GI and has cordyceps and 9 essential vitamins and minerals to help strengthen the immune system. The cereal contains isomaltulose and fiber to help stabilize the blood sugar levels. It also has MUFA and PUFA, which may lower levels of unhealthy cholesterol and reduce the risk of heart disease.

Nutifood’s new cereal drink products can serve as inspiration for other cereal drink players from Southeast Asia when they want to innovate in the functional space.

Lemonilo captures the morning with new Michoco 4-in-1 Nature Start

By
Tan Heng Hong
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Lemonilo is capturing the healthy indulgent moment in the morning with the launch of the new Michoco 4-in-1 Nature Start in Indonesia. The company, known for disrupting the instant noodle category with a healthier alternative, has previously launched Lemonilo Michoco 3-in-1 in 2020.

Lemolino Michoco 4-in-1 Nature Start is a healthy chocolate drink with milk, malt and is sweetened with natural palm sugar. It is a source of iron and calcium. The drink is sold in a powdered mix format.

Lemolino Michoco 4-in-1 Nature Start mainly targets children. Parents can now give their children a chocolate drink that is healthy and is certified as a Healthier Choice by the Indonesian FDA.

Miaow Miaow Brings Back Nostalgic Memories With Classic Flavours

By
Tan Heng Hong
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Kicks Off The Campaign With “Iconic Miaowments” In Mydin Subang Jaya From 2nd to 5th March 2023

Kuala Lumpur, March 2, 2023 – Miaow Miaow, Malaysia’s much-loved homegrown snack brand is back again to evoke nostalgic memories of our childhood with their five classic flavours, namely the Cuttlefish Flavoured Crackers, Chicken Flavoured Crackers, Prawn Crackers, Potato Chips and Green Peas Snack. The campaign, “Iconic Miaowments” which was kicked off by Jason Ch’ng, Chief Operating Officer of Miaow Miaow Food Products Sdn. Bhd. in Mydin Subang Jaya this morning will be followed by an exciting roadshow that will run from today till Sunday, 5th March 2023.

(from left) : Mr Siva Prakash, Head of Merchandising Mydin Mohamed Holdings Berhad; Mr Ch’ng Poh Tee – Managing Director of Miaow Miaow; Mr Chink Poh Cheng – Group Managing Director of Miaow Miaow; Dato Murad Ali bin Mydin, Executive Director Mydin Mohamed Holdings Berhad; Mr. Jason Ch’ng – Chief Operating Officer of Miaow Miaow; Mr. Danny Goh, Sales GM from Miaow Miaow Group – Desa Southern Agency; Ms. Jessky Hah, Marketing Manager of Miaow Miaow

Commenting on this, Mr Jason Ch’ng said, “The concept behind our roadshow here in Mydin is inspired by our humble beginnings in the 80s. For most Malaysians, they would probably remember us as the snack that they munched on while they were kids or even shared with their loved ones. Through this roadshow, we hope to provide attendees and visitors the chance to relive their childhood while enjoying our snacks, hence why we have chosen to bring back some traditional and classic games such as Hopscotch, sand art and more.”

Aside from officially launching the “Iconic Miaowments” campaign, Miaow Miaow also took this opportunity to unveil their latest video titled, “Iconic Miaowments” which highlights the evolution of the main character and how Miaow Miaow has accompanied her and her friends throughout their childhood along with all the memorable games and happy moments together.

“Miaow Miaow has come a long way from when we first started in 1989 and now, we are immensely proud to share that we are available in nearly 40 countries worldwide, with Saudi and China being one of our biggest markets. Aside from that, we are also exploring opportunities to tap into more markets and hope to introduce more new varieties in the near future,” added Mr Jason Ch’ng.

Miaow Miaow’s core purpose has always been to enrich consumers’ lives with some “heartmiaowting” taste and provide them with a sense of familiarity from their good old childhood days. Through all that Miaow Miaow does, the brand believes in enriching people’s lives by offering a wide variety of delicious and quality snack that suits different lifestyle and cultures while also allowing consumers to seek happiness through continuous learning, growth and achievements.

Some of the best-selling snack options that was featured at the event were:

  • Miaow Miaow Prawn Crackers – Made with prawns and stored at low temperature to retain its freshness, this snack is delicately roasted to ensure there is authentic prawn flavour with every crunch.
  • Miaow Miaow Potato Chips – Rich in potato taste that satisfies your cravings and gives you a delightful experience.
  • Miaow Miaow Green Peas – If you love green peas, you will definitely love this one! These green peas are uniquely shaped for you and your family to enjoy.
  • Miaow Miaow Chicken Crackers – Your classic childhood taste that enables you to reminisce or create fond family memories. Enriched with rich chicken taste in every bite.
  • Miaow Miaow Cuttlefish Crackers – A flavourful cuttlefish snack that will leave you wanting more.

“Mydin was the ideal partner for this roadshow because of our common traits – being a Malaysian brand themselves with over 60 years of heritage and a strong presence across Malaysia. We are extremely proud and grateful to have the opportunity to work alongside Mydin,” concluded Mr Jason Ch’ng.

Having first established themselves in Batu Pahat as a family distribution business, Miaow Miaow specializes in manufacturing, supplying, and exporting various snacks, selling at an affordable price that suits all age groups with different lifestyles and cultures in countries around the world.

Other than Mydin, Miaow Miaow snacks can be purchased at leading supermarkets, hypermarkets and some of the traditional trades such as Aeon, Aeon Big, TF Value, The Stores, Econsave and others.

 

Ayam Brand new cooking paste focuses on Malaysian favourite spicy dishes

By
Tan Heng Hong
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Image Credit: Ayam Brand Malaysia

Ayam Brand Malaysia has recently launched its cooking paste in flexible pouches to help home cooks prepare authentic home cooked meals at home. The series includes Rendang Paste, Chicken Curry Paste, Sambal Tumis Paste and Asam Pedas Paste.

The 180g pack sells for RM 5.00 on Ayam Brand’s official store on Shopee.

Ayam Brand has earlier launched a range of Thai spicy cooking paste that comes in a more unique 3x50g cup preportioned format. The Malaysian flavoured cooking paste in flexible pouches is more suitable for local consumers as it delivers a greater sense of value.

Promex new UHT milk is made with New Zealand grass-fed milk

By
Tan Heng Hong
-

Promac Enterprises Sdn Bhd, better known for its Promex dairy brand, has launched a new range of UHT milk in Malaysia made with New Zealand grass-fed milk. This is a UHT recombined milk with a protein count of 3.1g/100ml.

Promex UHT comes in full cream, low fat and chocolate. The retail price of Promex UHT milk at AEON Supermarket is RM 6.99 per litre, which is slightly cheaper than Goodman Fielder’s Meadow Fresh at RM 7.17 per litre.

Promex has been extending its product range into butter and UHT milk in recent years with a focus on its New Zealand-sourced milk ingredients.

Buy now on Lazada or Shopee.

Kawan Food joins the meat-free movement

By
Tan Heng Hong
-

Kawan Food Bhd, Malaysia’s leading frozen food manufacturer, has recently unveiled its range of meat-free range comprising meat-free nuggets and meat-free fingers.

Kawan Food currently has a range of plant-based snacks with lighty crumbed texture including products like potato balls, sweet potato fingers and falafel.

The meat-free range completes Kawan Food’s plant-based offering with foods that can be consumed during more occassions such as midnight cravings. The new range also demonstrates the company’s ability to offer meat-free range that can be destined for both the local and export markets.

Kawan Food meat-free products can be conveniently prepared using an air fryer.

Shop now on Lazada and Shopee.

Strategic partnership signed by Nactarome APAC and Thai China Flavours and Fragrances (TCFF)

By
Tan Heng Hong
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Thai-China Flavours and Fragrances Industry (TCFF) has publicly announced a new strategic partnership agreement with Nactarome, a European group specialising in the production of natural flavourings, colours and functional ingredients.  The agreement has been signed by both companies on 1st  March 2023.

Nactarome focus on providing a comprehensive portfolio of all-in-one natural flavourings, extracts and functional ingredients to the global food and beverage industry. The group has seen exponential growth in the last five years, now comprising of eleven production sites with over 550 employees and a revenue of €160m Euros.

TCFF will represent Nactarome’s range of sweet and savoury flavours, Hydrolysed Vegetable Protein (HVP), yeast extracts and thermal process flavourings for food and beverage in the Thai local market. TCFF already boast extensive Thai manufacturing facilities including; liquid, blending, extraction and spray-drying technology.

Geoff Allen, Managing Director, Asia Pacific commented, “We’re really excited about this new venture. TCFF focus on natural, sustainable taste solutions which is a great fit for Nactarome. TCFF have been in the Thai market for over 30 years and it as an honour for us to be their partner of choice.  The partnership will help local customers to super charge their development process. It will allow us to combine the technical expertise of a large group whilst enjoying the local speed of service and historical understanding on Asian taste profiles.

Geoff Allen continues, “Nactarome’s core values revolve around a true understanding of local tastes, having teams on the ground to understand the marketplace. Our innovation teams and market knowledge will help bring a wider range of clean label solutions to food and beverage manufacturers in Thailand.”

Dr Bangon Kietthanakorn, Managing Director, TCFF commented, “Thai cuisine is diverse in sour, sweet, salty and spicy tastes with globally recognized dishes These sweet and savoury taste combinations are famous around the world. We create flavours that pull out the key  distinct characteristics in these dishes. We are honoured to be partnering with the Nactarome teams both in Asia and Europe to further develop key categories in sweet, savoury, dairy and beverage . This new partnership will bond the heritage of TCFF with Western culture so we can continue our promise of creating sustainable food and beverage for better lives.”

Grab launches “GrabExpress 2 Hours” service Delivering parcel within 2 hours, targeting social sellers in response to growing e-commerce trend

By
Tan Heng Hong
-

Thursday 02 March 2023 – Grab, a leading superapp in Southeast Asia, has launched a new service in Thailand, “GrabExpress 2 Hours,” an 2-hour express parcel delivery with the starting fee at only THB 36. The service comes with three highlights, “Instant delivery, Affordable price and Insurance protection” to provide an alternative for users, especially targeting among the social sellers whose adoption of on-demand parcel delivery service has increased significantly over the past two years. The service is in line with the growing online shopping trend and the continuous growth of the e-commerce market.

Maythinee Anavachkul, Director of Mobility, Express & Operations, Grab Thailand, said, “GrabExpress is another popular service among Grab users today as it meets the needs of modern consumers who want to send over documents or parcels quickly within a day. The service helps save users time and uplift the convenience through a door-to-door service, provided by Grab driver-partners. In addition to the group of users who request for a GrabExpress service to send their everyday items such as documents, food, or clothings, another group with significant increase in the service usage are the social sellers who ship the parcels and have them delivered to their customers almost instantly without having to wait for another couple days. The usage rate among this group has increased significantly, which corresponds to the exponential growth of e-commerce businesses during the COVID-19 pandemic, and are expected to continue growing by 18%* this year.”

In response to this rising trend, Grab, this year, developed and launched a new service called “GrabExpress 2 hours” to provide an express pick-up and delivery service of documents or parcels within only 2 hours. The service comes with three key highlights: Instant delivery with Grab driver-partners picking up the parcel within an hour and having it delivered to the recipient within 2 hours. Affordable price, starting at only THB 36, and insurance protection in case of loss or damage of up to THB 10,000. An additional coverage of up to THB 30,000 can also be purchased at only THB 2.”

“During this new service launch, Grab is also offering special promotions with discounts of up to 40% for new users when applying the 2HR code. Current users can also receive up to 15% discounts when applying the 2HOURS code. The promotion is available from March 9 – April 9, 2023,” concluded Maythinee.

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