Häagen-Dazs honours its unsung female founder Rose Mattus with its biggest global free scoop giveaway and the launch of The Rose Project to celebrate #WomenWhoDontHoldBack this International Women’s Day
KUALA LUMPUR, 1 March 2023 – Reuben Mattus made ice cream, but Rose Mattus really made Häagen-Dazs. A trailblazing woman who didn’t hold back, Rose broke glass ceilings in 1960s’ New York and made Häagen-Dazs a trendsetter prized by ice cream fanatics with her ingenious marketing & brand building tactics. While Reuben focused on obsessively creating the best quality products and flavours that would become the quintessential symbol of luxury and indulgence, Rose basically ran the business so her husband could become successful. Her favourite Häagen-Dazs flavour? The iconic Vanilla. On International Women’s Day, Häagen-Dazs Vanilla ice cream will be rebranded as the ‘Founder’s Favourite’ in recognition of Rose’s life-long love for it.
Over 100 Häagen-Dazs Shops around the world will offer free Vanilla ice cream scoops to everyone in its biggest global giveaway to date, while proudly rebranding as a woman-founded business established 1960. In Malaysia, this will take place in all Häagen-Dazs Shops in a Buy 2 Get 1 promotion between 6-10 Mar (Mon-Fri).
As part of the celebration, a limited-edition IWD run of 1960 Häagen-Dazs ‘Founder’s Favourite’ ice cream pints has been created to honour Rose. The pints will be available in all Haagen-Dazs Shops throughout the month of March and consumers can redeem this limited offer by nominating someone for The Rose Project.
This International Women’s Day also sees the launch of ‘The Rose Project’, a purpose-driven initiative with a $100k bursary to support #WomenWhoDon’tHoldBack, honouring the legacy of Rose Mattus.
Rose was a true business partner to Reuben and alongside their daughter Doris, they created the blueprint of the brand’s shops franchise business yet Rose’s contribution is relatively unsung compared to that of her husband who is credited with the brand creation. On 8th March 2023 this will change with the launch of ‘The Rose Project’, which aims to support talented unsung women across all fields around the world who Don’t Hold Back and who deserve recognition. This initiative shines a light on Rose Mattus’ own story and her Don’t Hold Back spirit and aims to inspire everyone to share their own story.
Nominations are now open for you to nominate an unsung woman (including yourself) that you believe deserves recognition for their trailblazing efforts, achievements and societal contributions. From these nominations, 50 ‘WOMEN WHO DON’T HOLD BACK’ will be selected for their commendable efforts and then put forward for the opportunity to win one of five monetary grants of $20,000 each. The Rose Project fund will enable these five Rose Project Honourees to continue their exceptional work and unleash their potential (or even give to a cause they’re passionate about).
Nominations can be submitted via https://iwd.haagen-dazs.global/. Alternatively, comment on a Häagen-Dazs social media post celebrating the 2023 International Women’s Day campaign tagging the woman that you would like to nominate and a short description why, using the hashtag #RoseProject.
February 23, 2023 – Ezaki Glico Co., Ltd. started operations at its new production subsidiary in Indonesia, “PT Glico Manufacturing Indonesia”, a production base that will supply “Pocky” globally, and initiated shipments to the Indonesian domestic market. Glico
will begin production and exports to the U.S. market this spring, and aims to ensure a stable supply to markets in the Southeast Asia and North America, where demand is expected to increase.
“As a 101-year-old company, Glico has its eyes set on accelerating its growth in Southeast Asia and globally, led by our flagship brand Pocky,” said Hideaki Nagahisa, COO of Glico Asia Pacific Pte. Ltd. “With the state-of-the-art production facility at Glico Manufacturing Indonesia, which is our largest to-date, and along with our factories in Thailand, we are
confident of meeting current and future demand in Indonesia, its ASEAN markets and in
North America. We will continue to deliver the quality taste of Glico and Japan to
Southeast Asia and beyond.”
Frisian Flag Indonesia has introduced chocolate flavoured cereal drink (Susu Sereal Rasa Cokelat) in carton packaging to deliver extra convenience to consumers. The dairy company has previously launched a similar product but in a powdered format in sachet where the content needs to be mixed with water. Frisian Flag Susu Sereal Rasa Cokelat is certified as a Healthier Choice.
Similar to the sachet version, the RTD Frisian Flag Susu Sereal Rasa Cokelat is aimed at conquering the morning occasion with a healthy option that offers satiety benefit. The cereals are made from oats, riceberry and brown rice. The dairy drink is a source of calcium, iodine, protein, phosphorus, zinc, vitamin D, A and B complex.
Brands can start of with sachet before moving into carton or even into other packaging format depending on the occasions they want to target.
In another development, Frisian Flag has launched its shop on TikTok: frisianflagid to offer extra value to digitally-connected consumers who spend more of their time on social media.
The Classical Concert Featuring Italian Soloist, Domenico Nordio will be the inaugural programme for National Symphony Orchestra (NSO) in conjunction with its 30th Anniversary celebrations. Since its launch in 1993, NSO has successfully staged various performances with famous local stars such as Wings, Anuar Zain, Dato’ Sri Siti Nurhaliza, Dayang Nurfaizah, Yuna and many others. Among NSO’s overseas performances are at the Esplanade, Singapore (2003), Tokyo and Osaka, Japan in conjunction with the Asia Orchestra Week 2004.
This collaborative programme with the Embassy of Italy in Malaysia will feature the most famous violinist, Domenico Nordio. He gave his first recital at the age of ten (10) and won the Viotti International Competition in Vercelli when he was sixteen (16) years old. His talent in mastering the violin musical instrument has engraved his name on the international stage as he was often invited to perform with the leading orchestras in the world.
Violinist Domenico Nordio
Mr. Nasran Nawi, Conductor of NSO when speaking about their recent preparation for the concert said ‘First and foremost, we are enormously thankful to the Embassy of Italy in Malaysia for allowing NSO to perform with this prominent soloist, Domenico Nordio. Secondly, this kind of performance helps NSO’s musicians to hone their skills as professional musicians, a total of 39 NSO professional musicians will be performing for this concert’.
Director General of Istana Budaya, YBrs. Puan Zubaidah Mukhtar also mentioned that this programme mainly focuses on promoting NSO as the National Orchestra and Panggung Sari Theatre as one of the prestigious performance spaces in Malaysia. “We hope this programme will give exposure and draw the younger generation’s interest to know about symphony orchestras and western classical compositions. Concurrently, we work closely with the Italian Embassy in Malaysia to encourage more cultural programmes to be staged at Istana Budaya and believe this show will boost our country’s tourism sector”.
The 30th Anniversary celebration of NSO’s establishment will be held from 8th-11th March 2023 (9.00 a.m. to 5.00 p.m.) at Lobby Area, Istana Budaya. Various interesting activities await music lovers at Istana Budaya. Among the programmes are; Open Rehearsal, 30 Years of NSO Exhibition, Exhibition and Sale of Violin Musical Instruments, Violin Workshop, Soloist Domenico Nordio’s Exhibition, MasterClass by Datuk Mustafa Fuzer Nawi, Contemporary Italian Bow, Contemporary Italian Violin, Quartet by Genius Seni Muzik (GSM), Merchandise Sale and the most awaited performance, Classical Concert Featuring Italian Soloist, Domenico Nordio.
Istana Budaya welcome the public to participate in the programmes scheduled throughout the week, interested parties do not hesitate to contact Promotion Unit, Istana Budaya at 03-4026 5555 for more information. Tickets for the Classical Concert Featuring Italian Soloist, Domenico Nordio on sale from 27th February 2023 through Istana Budaya’s website, www.istanabudaya.gov.my and Box Office Counter, Istana Budaya starting 8th March – 10th March 2023 (11.00 a.m. to 4.30 p.m.), 11th March 2023 (2.00 p.m. to 9.00 p.m.) for RM30.00 (Grand Circle & Upper Circle).
Oliver Kau Marketing Manager of WONDA Coffee; Amy Gan, Vice President of Marketing of Etika Sdn Bhd; Qhourunissa, freestyle footballer and Yip Chong Wai Jacob, official adjudicator of Guinness World Record showcasing the certificate from Guinness World Records for 'The Largest Online Video Chain of People Performing Football Kick-ups'
WONDA Coffee becomes the first to create the longest football juggling video in the world
Kuala Lumpur, 28 February 2023 – WONDA Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offers the smooth taste of freshly brewed coffee in a can, has successfully made its mark in the Guinness World Records for ‘The Largest Online Video Chain of People Performing Football Juggle’, participated by football enthusiasts across Malaysia.
The record title was presented by an official adjudicator from Guinness World Records to Amy Gan, Vice President of Marketing of Etika Sdn Bhd – earning themselves yet another magnificent triumph and significant milestone.
In conjunction with the last FIFA World Cup, WONDA Coffee had organised its #WONDABolaCorner campaign to connect fellow Malaysians at every corner with their fervent enthusiasm for football by encouraging them to participate in an activity that would leave a historical significance while highlighting one of the country’s best-sellers, WONDA Kopi Tarik.
Amy Gan, Vice president of Marketing of Etika Sdn Bhd delivering her speech at the certificate presentation ceremony of Guinness World Records
As football is a game that can be played almost everywhere, WONDA Kopi Tarik likewise has given Malaysians an exciting experience to indulge in its freshly brewed coffee throughout this campaign with a presence at every corner to accompany them while watching “The Most Watched Game on Earth” – acting as the enabler in uniting Malaysians to achieve world recognition via football platform despite not making It in the World Cup.
Malaysians are known for their devotion to football, hence WONDA attempted to bring them together to break the previous record for “The Most People in an Online Chain Passing a Football” by taking it a step further and doing a football juggle. To juggle a football requires a certain level of skill as it is not as easy as just passing a ball. In an effort to galvanise more Malaysians into this exciting motion, some of Malaysia’s world-class football talents such as Mohd Faiz Subri, Safiq Rahim, Qhouirunnisa, Steffi Sidhu and others had also initiated the effort to spark further excitement among Malaysians to achieve historical moments together with WONDA Coffee.
Amy Gan mentioned that WONDA Coffee has been determined to unite Malaysians by transcending geographical boundaries across the country via social media to create history like never before – which is to attempt the Guinness World Records involving all Malaysians to record a video of themselves juggling the football for a minimum of two kick-ups without dropping it.
“The initiative has been a massive success that can be validated by the overwhelming response and mass participation of Malaysians which far surpassed our initial expectations. We truly appreciate and would like to thank everyone for the tremendous support throughout this activity and we hope it will contribute to connecting communities at every corner through the shared goal of breaking worldwide records.
“We are very honoured to have been awarded such privileged recognition and undoubtedly, the endorsement was another feather in our cap after the year-long efforts in championing the spirit of togetherness among Malaysians towards a more united Malaysia with WONDA Coffee. It spells further excitement for WONDA Coffee as it strengthens our position as one of the leading RTD Coffee brands and our excellence in appealing to local consumers,” added Amy.
In the past, Etika has been credited with setting significant industry milestones, and after breaking a number of records, the company is committed to setting more in the future.
For more information on the feat achieved by WONDA Coffee, please visit
Need For Improved Awareness On Recognising Risk Factors And Early Detection of Diabetes
Kuala Lumpur, Malaysia – 28 February 2023 – Sun Life Malaysia, a life insurance and family takaful company, recently announced the findings from its 2022 nationwide blood glucose screening community outreach initiative – the Brighter Health Screening Programme. The results showed that 41% of the 6,892 screened, equating to 2 in 5 Malaysians aged 18 years and older, had elevated blood glucose readings[1].
The findings also showed that over 40% of adults over age 40 screened had high blood glucose, compared to around 15% for 18 to 30 year olds. Elevated blood glucose levels typically indicate an individual may be at-risk for Type 2 diabetes and these individuals are recommended to conduct further blood glucose tests with the doctor for a diagnosis.
Raymond Lew, CEO & President_ Country Head of Sun Life Malaysia
Commenting on the findings, Raymond Lew, CEO and President/Country Manager of Sun Life Malaysia said, “Sun Life Malaysia is committed to empowering Malaysians to lead healthier lives. We believe that prevention is always better than cure and we work collaboratively with our partners and stakeholders to educate and share relevant knowledge, particularly among underserved communities, to bridge the awareness gap.”
“2022 marks the fourth year since we embarked on the programme. The findings reaffirm our mission – we have to continue our efforts to raise awareness about diabetes, improve understanding of the risk factors and promote early detection given the high prevalence of prediabetes and diabetes in Malaysia,” he added.
Additionally, the findings of 40% of adults aged 40 and above having higher than normal blood glucose readings reveal a hard truth about the relationship between diabetes risk and age. Research has shown that diabetes risk increases with age, and this is partly due to the natural aging process and changes in metabolism that occur with age. This signals a need for individuals aged 40 and above to take preventive measures by regularly monitor their blood glucose levels to detect the risks of developing diabetes and prevent diabetes from the onset.
The findings also saw a higher percentage of younger adults, defined as people from age 18 to 30, had elevated blood glucose levels which could imply a worrying trend that the epidemic is putting more young people at risk. As such, it is important to ramp up efforts to educate the Malaysian youth that the risks of developing diabetes are influenced by lifestyle factors, such by being overweight, not exercising or having high blood pressure.
The screening programme also revealed the following insights:
1 in 5 people (28%) with high blood glucose are undiagnosed for diabetes, indicating a lack of awareness and risk for prediabetes.
75% of diagnosed diabetes patients had elevated blood glucose, indicating poor diabetes management.
2 in 5 people (37%) with high blood glucose had income below RM4000 per month (B40 Household Group).
72% out of the total 6,892 screened reported no diagnosis or doctor confirmation of diabetes.
For 2022 Brighter Health Programme, Sun Life Malaysia partnered with Walnut Wellness, Roche Malaysia, AM PM Pharmacy, Health Lane Family Pharmacy and MOG Eyewear (MOG), to offer complimentary blood glucose screenings across 204 participating pharmacies nationwide. The programme conducted a total of 6,892 screenings for participants aged 18 to 70 across a three-month period (22 August to 30 November 2022).
For more information on Sun Life Malaysia, visit www.sunlifemalaysia.com or follow our social media pages.
Huge crowd was seen at Coolblog’s MyTOWN Shopping Centre outlet taking pictures using the AR unicorn filter - which was introduced in conjunction with the launch of Coolblog's Magical Unicool drinks.
KUALA LUMPUR, 28 FEBRUARY 2023 – Pioneering kiosk-based Halal dessert and beverage brand, Coolblog reaffirmed that the long queue and massive crowd gathering spotted at Coolblog’s MyTown outlet following key influencer, Anidajaafar’s video that went viral recently was due to a unicorn being sighted at the outlet.
Customers at Coolblog were having fun experiencing the unicorn-sighting with the AR filter as seen in key influencer Anidajaafar’s viral video.
To further clarify, the unicorn that was “sighted” was an Augmented Reality (AR) unicorn which can be found through a QR Code at all Coolblog stores in conjunction with the brand’s recently launched Magical Unicool series.
Key influencer Anidajaafar trying out the AR filter to “catch” the unicorn in order to participate in Coolblog’s social media contest.
The Unicorn-inspired series which symbolised fantasy and fairytale was an inspiration that led Coolblog to create the series. Consisting of three aesthetically-pleasing drinks with Fluffy Cloud Bits, Unicool Magical, Unicool Dazzle and Unicool Twinkle are aimed at enlightening their customers’ gloomy day, while sparking joy in their mood!
Through this initiative, Coolblog hopes to not only elevate the mood of their customers who stepped in to the store but to also double the magical experience with a limited time promotion, where customers who share the images on their social media and tag Coolblog’s Facebook and Instagram will be able to enjoy a free drink voucher*.
Coolblog had expressed their surprise in seeing how Malaysians are especially interested in the unicorn-sighting initiative, and have requested their fans to expect more that are both delicious and interesting to come in the coming months!
*Terms and condition apply
For more information on Coolblog and their promotions, please visit:
The leading quick service restaurant also received Special Recognition for its commitment to Building Purposeful Talent
KUALA LUMPUR, 22 February 2023 – McDonald’s Malaysia was recently awarded two prestigious Human Resource awards, including the Best Employer Award 2022 and theBuilding Purposeful Talent Award2022 by Kincentric. This marks the eighth time the quick service restaurant received Kincentric’s Best Employer Award, as a recognition of McDonald’s continuous commitment to human resources management and talent development. At the same time, it also marks the first time McDonald’s was given Special Recognition for its commitment to Building Purposeful Talent.
“We are honoured with the recognition given by Kincentric and certainly it would not have been possible without the commitment of our employees for making McDonald’s such a great place to work at. An organisation is only as good as its people, and McDonald’s biggest assets are our employees who have time after time, shown dedication to our customers and the communities that we serve,” said Managing Director and Local Operating Partner, McDonald’s Malaysia, Dato’ Azmir Jaafar.
Kincentric’s Best Employer Award is awarded to organisations that have showcased competence and compassion as well as organisational agility in terms of their people practices as well as continuous business growth. “The award is indeed a reflection of McDonald’s Malaysia’s ongoing commitment and efforts in cultivating talents, providing necessary training as well as skill development programmes to support the national agenda of producing a highly skilled workforce,” added Dato’ Azmir.
At McDonald’s, employees are continuously engaged through the company’s Employee Value Proposition (EVP), which focuses on treating employees as an extended family and the company helps them to be on the path to exceptional careers. It focuses on the three core values of EVP, which includes family and friends, flexibility, and their future. This is strongly supported by its strategic career planning initiatives and programmes to assist each individual to grow and fulfil a satisfying, lifelong career for themselves.
Among the training and skills development programmes that the company offers is McDonald’s Vocational Apprentice Program under the National Dual Training System (SLDN), in collaboration with the Department of Skills Development and Ministry of Human Resources (MoHR), which helps youths to build a meaningful career beyond an “over-the-counter” job.
This 18-month industry-oriented training programme comprises of 70 percent practical training and 30 percent theoretical lessons. Participants are fully sponsored to be part of the programme, and to date McDonald’s Malaysia has trained more than 3,500 youths. A majority of the youth that have completed the programme are now employed by McDonald’s as Crew Trainers, with some already moving up the career ladder to become Crew Leaders and Restaurant Managers.
To further reach out to youths, McDonald’s Malaysia recently released an original drama series on Instagram Reels to capture the attention of those actively seeking employment. As part of its digital recruitment campaign, the company released the nine-episode mini drama series entitled “Kau Sundaeku” on Instagram Reels in December 2022, with each episode being one-minute long. The slice of life drama series revolves around a restaurant manager and three crew members from diverse backgrounds who find a home and the sense of belonging working at McDonald’s.
Yang Berhormat Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living and Dato’ Joshua Liew, Chief Executive Officer of Marrybrown officiated the launch of Marrybrown's Menu Rahmah meals.
The largest homegrown Halal QSR chain launches affordable meals as a way of giving back to the community and in appreciation of Malaysians’ continuous support.
JOHOR BAHRU, 27 FEBRUARY 2023 – Largest homegrown Halal Quick Service Restaurant (QSR) chain, Marrybrown has officially announced its participation in the Menu Rahmah programme initiated by the Domestic Trade and Cost of Living Ministry (KPDN). The initiative was kick-started with a launch ceremony officiated by Yang Berhormat Datuk Seri Salahuddin Ayub,Minister of Domestic Trade and Cost of Living at Marrybrown Paradigm Mall JB.
Marrybrown’s Menu Rahmah’s single meal is priced at RM5.00, where fans can choose between Menu Rahmah Burger Ayam or Menu Rahmah Nasi Kari with a bottle of Dasani Drinking Water. Customers can enjoy these fan-favourites at an affordable price starting today while stocks last. Available for dine-in or takeaway, the Menu Rahmah meals can be purchased at 12.00pm to 2.00pm and 6.00pm to 8.00pm daily at Marrybrown’s outlets nationwide.
YB Datuk Seri Salahuddin Ayub trying out Marrybrown’s Menu Rahmah meals at Marrybrown Paradigm Mall, Johor Bahru.
YB Datuk Seri Salahuddin Ayub commented that as the initiative is a privately driven effort, the importance of the participation from industry players is undeniable to make affordable meals available to more people within the low-income group.
“Since the launch of Menu Rahmah in January 2023, we have received positive feedback from the public and various industry players. Participation from industry players is vital for us to make this initiative more impactful, and collaborations with major brands such as Marrybrown is a great force to reach out to more people in need. We are pleased to join forces with Marrybrown as they hold the same beliefs which is to uplift communities in need as best they can,” said YB Datuk Seri Salahuddin.
Dato’ Joshua Liew, Chief Executive Officer of Marrybrown shared that as a brand that strives to provide “something different” to customers, they believe that all Malaysians regardless of income background should have the opportunity to indulge in good food as well.
“As a homegrown brand, we always do our part to reach out to the community in need and this time, we are pleased to work closely with the government to be a part of this meaningful initiative. This came at a timely opportunity for us to reach out to those in need while making our delicious goodness available to more people. Marrybrown is always happy to serve our customers regardless of background, and through our effort in launching Menu Rahmah meals, we hope our presence nationwide can allow more people to indulge in simple yet satisfying meals without breaking the bank,” said Dato’ Joshua.
In addition to the launch, Marrybrown Charities Association handed over 2,000 pieces of Menu Rahmah vouchers to Encik Mohamad bin Hapil, Director of Social Welfare Department Johor (JKM), which will be distributed to underprivileged groups for them to enjoy the meals. To provide more customers access to Menu Rahmah, Marrybrown will be opening three outlets in Tanah Merah, Kelantan; Bukit Tiram, Johor and Malaysia Heritage Studios, Melaka.
Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for the perfect dining experience.
For more information on Marrybrown, MB App, promotions and delivery services, please visit:
With all of today’s modern conveniences and technology, it’s more important than ever to get the proper nutrition to keep up with your growth and active lifestyle. Even though all nutrients are essential for growth, there are three types of nutrients for growth that you must be aware of: carbohydrates, fats, and proteins. When we talk about protein these days, many people envision someone with large muscles leaving the gym after a workout. Although the statement is correct in principle, the function of protein in our bodies extends beyond muscle building. Protein is in fact a crucial component of any diet, whether for adults or kids, as it serves as one of the main building blocks of the cells in our bodies.
Fernleaf Protein+ milk powder is one of Fernleaf’s newest products, introduced recently in Malaysia, that aims to help, and support Malaysians’ protein requirements. Irene Cheah, Marketing Director of Fonterra Brands (M) Sdn Bhd said, “Fernleaf Protein+ milk powder, a delicious and creamy high protein blend of milk powder and soy is suitable for the whole family from age 1 and above. It contains three types of protein that can help Malaysians to have adequate protein for their body, as part of a balanced diet.”
Nutritionist Surainee Wahab
Even though most people understand the basics of protein, many are unaware that inadequate protein intake can impact the growth and operation of our cells. Nutritionist Surainee Wahab has outlined five main reasons why Malaysians should ensure that they consume adequate protein daily.
MAINTENANCE OF TISSUES – Our bones, muscles, skin, nails, and hair are all made from protein. Apart from repairing damaged cells, formation of hormones and enzymes, and transporting oxygen into red blood cells, protein also helps the body to build muscle mass, which makes it an important macronutrient to be consumed as an energy source on a regular basis along with right amounts of carbohydrates and fats.
SUPPORTS THE BODY DEFENCE SYSTEM – For both adults and children, getting enough protein helps the body to repair itself and recover from injuries. Protein also helps to support the body defence system to prevent unwanted infections and illnesses. Protein deficiency and malnutrition can have devastating effects on a person’s health, ranging from stunted growth and muscle loss to lowered body defence and problems with the heart and lungs.
OUR BODIES DO NOT NATURALLY PRODUCE ESSENTIAL AMINO ACIDS – Since our bodies do not produce essential amino acids, it must be consumed through diets containing protein. Essential amino acids are important to ensure our body can function at an optimum level.
HELPS MAKE A MEAL MORE SATIATING – High-protein foods such as protein-enriched dairy products help to make it easier to achieve the recommended daily intake, especially in cases where there is a lack of appetite, meal skipping, or picky attitudes towards food. Protein helps make a meal more satiating and supports in maintaining a healthy weight.
BUILDING BLOCK FOR MUSCULAR GROWTH – A high-protein diet aids in muscle gain. Protein is the fundamental building block for muscle growth. You can improve your muscle-building results by combining appropriate workout with a proper protein-rich diet. That is why protein is frequently associated with bodybuilders, gyms, and massive biceps.
“Milk is a great source of high-quality protein as it contains all the essential amino acids needed for the body to function optimally. Often, milk consumption is associated with numerous health benefits, including an increased intake of beneficial vitamins and minerals like calcium and phosphorus, which can help to build and maintain healthy bones and muscle mass,. Milk can also be fortified with vitamin D, which aids in calcium absorption,” said Surainee.
Cheah further explained the rationale behind the new product development and launch: “As a global dairy nutrition company with strong presence in Malaysia for almost 50 years, Fonterra is constantly innovating to meet the nutritional needs of everyone in the family. Our ambition over the years is to make a difference in the lives of 30-over million Malaysians and help to build a healthier society. With our well-loved family brand, Fernleaf, we bring the goodness of New Zealand dairy to Malaysian households, providing nutritious yet affordable products that contribute to a balanced diet.”
Start your day energised. Drink a glass of nutritious milk today! Introducing the new Fernleaf Protein+ milk powder, made with a unique blend of milk from New Zealand grass-fed cows, and three types of protein (whey, casein, and soy). Fernleaf Protein+ milk powder is delicious, creamy and is suitable to be enjoyed by the whole family from 1 year old and above. Each glass of Fernleaf Protein+ contains 10g of protein, which is 90% more protein than regular milk powder*. It is enriched with calcium, vitamin B2, and vitamin D, supporting you to meet your daily protein and nutritional needs!
Fernleaf Protein+ is available in two convenient sizes: 800g pouch (RM31.00) and 280g pouch (RM11.70). Though we can obtain protein from a variety of foods, including fish, chicken and eggs, by complementing our diets with protein-rich foods like Fernleaf Protein+ milk powder, however, we no longer have to devote a significant portion of our mornings for prepping and cooking. With a price of around RM1.40 per glass, everyone now has an affordable option for adequate daily protein intake and can reap the health benefits of a high-protein diet. To prepare, add three tablespoons of Fernleaf Protein+ milk powder to one glass (200ml) of warm water and stir well.You can drink it as is or make it into a popsicle, smoothie, protein bar, or many other things so you can enjoy it anywhere and at any time.
