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Anchor Food Professionals Invites Malaysians to ‘Spread Joy, Spread Love’ through good food this season

More than RM 50,000 worth of food prizes are also up for grabs in the Anchor Legendairy campaign

Kuala Lumpur, 30th September 2022 – As the year inches closer to the end, Anchor Food Professionals is bringing back its nationwide campaign, Anchor Legendairy Spread Joy, Spread Love, which kickstarts on 1st October 2022 to celebrate the shared appreciation for good food with all Malaysians.

In this campaign, Anchor Food Professionals encourages everyone to seize the opportunity to satisfy not only their own tastebuds, but also of the people around them. Whether it is a shared meal, a pick-me-up, or a token of appreciation, it is the moments created together that fills the heart with joy. What better way to create these moments than with the wide selection of mouthwatering meals, delicious snacks, delectable desserts, and satisfying beverages made with Anchor dairy goodness! With over 800 participating restaurants, bakeries, and cafes nationwide, there is surely something for everyone.

Jack Tan, Foodservice Director of Fonterra Brands Malaysia said, “Anchor Food Professionals is more than just a trusted supplier of world-class dairy products. We work closely with all our customers to bring out the best in our natural dairy products, as it has always been at the heart of our brand to bring joy through any dish, no matter the cuisine. With the Anchor Legendairy Spread Joy, Spread Love campaign, we want to invite Malaysians to celebrate something we all have in common – the love for good food.”

The Anchor Food Professionals’ Anchor Legendairy Spread Joy, Spread Love campaign will be carried out in 3 phases. The first phase being a nationwide contest that will take place from 1st October 2022 to 30th November 2022 encourages Malaysians to celebrate each other and the plethora of dairy goodness made with Anchor that can be purchased from participating outlets. During this time, Malaysians will also be able to Spread Joy, Spread Love to those in need and stand a chance to win more than RM50,000 worth of food prizes simply by enjoying their favourite food and beverages! For every contest participation, Anchor Food Professionals will also be extending the joy and love by contributing RM1 to the food aid pool which will be channeled to those in need.

To take part in the contest[*], participants may follow these simple steps:

  1. Visit a participating F&B outlet. For a full list, please visit the contest website at https://bit.ly/AFPSpreadJoy-SpreadLove.
  2. Purchase selected food and beverage made using Anchor Dairy.
  3. Scan the QR code on the tent card, promotional leaflet, or sticker on the takeaway packaging displayed at participating restaurants, bakeries, and cafes, to visit the official contest website.
  4. Submit a photo of the receipt through WhatsApp by clicking on the “Upload Receipt Here!” button on the official contest website.

For more information about the contest and the Anchor Legendairy Spread Joy, Spread Love campaign, please visit the campaign website https://bit.ly/AFPSpreadJoy-SpreadLove  or Anchor Food Professionals official Facebook page www.facebook.com/AnchorFoodProfessionalsMY.

About Anchor Food Professionals

Anchor Food Professionals foodservice team are true consultants; working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants and cafes. The team helps businesses with all aspects of their operations – from front-of-house presentation, pricing, and promotion, as well as enhancing yield and taste to providing exciting new menu ideas.  Anchor Food Professionals uses their deep customer understanding, alongside their dairy expertise and Fonterra’s world-leading research and development capabilities to create high-quality dairy products.

[*] Terms and conditions apply


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