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HAVE AN UPLIFTING KITKAT BREAK WITH THE NEW LIMITED-EDITION KITKAT DARK COOKIES

By
Tan Heng Hong
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Petaling Jaya, Selangor, July 27, 2022 – KITKAT, one of the Malaysian’s favourite chocolate countlines brand, reveals a new variant to its wonderful selection of chocolaty delights, the limited-edition KITKAT Dark Cookies. This special treat will excite with its distinctive mix of chocolate, wafer and crunchy dark cookies.

Chocolate enthusiasts looking for something beyond the conventional KITKAT will be delighted with the all new KITKAT Dark Cookies, a perfect snacking treat with its delicious pairing of ingredients that include a dark chocolate cookie crumble blended in confection, perfectly blending to the crisp of the KITKAT wafer with milk chocolate cream layers. Just one bite and you’re immediately rewarded with a rich cocoa taste, the signature KITKAT crispy wafer, and a hint of crunchy dark cookie crumble texture – an uplifting break from your favourite chocolate brand!

This new limited-edition KITKAT is created with Malaysians in mind as it makes for a perfect KITKAT break while juggling daily responsibilities of life. In line with the brand’s proposition to create smiley breaks everyday, the added texture of crunchiness from the dark cookie crumble on top of the signature KITKAT wafer will surely bring smiles to chocolate lovers.

Frédéric Porchet, Nestlé (Malaysia) Berhad’s Business Executive Officer for Confectionery in Malaysia and Singapore, said, “KITKAT is constantly reinvigorating the category with new and exhilarating products and flavours. We are inspired by the support we’ve enjoyed here in Malaysia as well as how Malaysians are always eager to try new things. We want to continuously offer new treats and delights; therefore, we work very hard with our research and development team to come up with products that will excite chocolate lovers all around. The results are the unique KITKAT variants Malaysians have come to enjoy over the years, and now our latest KITKAT Dark Cookies which I hope will become a favourite for many too.”

KITKAT Dark Cookies comes in two product offerings:

The 4-Finger Dark Cookies single-pack and the Multipack containing five pieces of 2-Finger Dark Cookies will be available nationwide effective mid-July. For more information, log on to www.facebook.com/KitKatMalaysia and www.instagram.com/KitKatMalaysia

Have a Break, Have a KITKAT! Make your chocolate moment more indulgent and rewarding with the limited-edition KITKAT Dark Cookies!

#HaveABreakHaveAKITKAT

#KITKATDarkCookies

#KITKATMalaysia

@Kitkatmalaysia

MAGGI Unveils Healthier Whole Grain Nutri-licious Noodles With Italian Flavours

By
Tan Heng Hong
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MAGGI's healthier range of instant noodles - Nutri-licious

Kuala Lumpur, July 27, 2022 – MAGGI recently rolled out its brand new range of instant noodles, MAGGI Nutri-licious, for discerning consumers who seek healthier choices in food consumption. MAGGI Nutri-licious is the first instant noodles in Malaysia to be certified with the Healthier Choice Logo (HCL)[1], a voluntary front-of-pack labelling initiative by the Ministry of Health for heathier food choices.

MAGGI Nutri-licious comes in two Italian-inspired flavours, Aglio Olio and Tomato Delight, both made with whole grain wheat flour sourced from Australia. Utilising air-dried technology, the noodle cake is baked to reduce the fat content as well as to make the noodles springier in texture. Besides the goodness of whole grain, it is also a source of protein, fibre and vitamin B6, providing a healthier option for the entire family.

Juan (second from right) with MAGGI team members presenting the new Nutri-licious range

According to Mr Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad, MAGGI Nutri-licious is a timely introduction as healthy eating and lifestyle trends are growing in popularity. “For Malaysians, our staple food comprises mainly rice and noodles. Mindful of the evolving health trends and the rise of health-conscious consumers, we are enhancing one of Malaysian’s favourite instant noodles by offering consumers MAGGI’s first, healthier range of instant noodles that are packed with essential nutrients such as protein and fibre.

In line with our brand promise, You and MAGGI, Cook the Difference, MAGGI continues to support healthier and tastier food choices through our latest product innovation, upon gaining consumer insights into their lifestyle, consumption habits and food trend. Consumers who are seeking an easy-to-prepare, tasty and affordable meal now have a healthier option at their fingertips – and as always, are encouraged to add their favourite vegetables and proteins such as seafood, meat or egg to achieve a balanced and more nutritious meal,” said Juan.

The new noodles range have been given an unprecedented European twist with two tasty Italian-inspired flavours. The Tomato Delight is a fusion of sweet and tangy tomato paste flavour while the Aglio Olio uses aromatic garlic oil to whet one’s appetite with its distinct and savoury garlic taste.

In a pioneering move for the MAGGI brand in Malaysia, MAGGI Nutri-licious utilises 30% of recyclable plastic packaging in its outer pack in support of preserving the environment, further strengthening Nestlé’s sustainable commitments in meeting its ambition to reduce one third of its virgin plastics usage by 2025.

Consultant dietitian Indra Balaratnam said it is recommended to include whole grains into one’s diet. Whole grains are nutritious as well as rich in dietary fibre, vitamins and minerals which offer various health benefits. “Whole grain foods are associated with lower risk of heart diseases, Type 2 diabetes and certain cancers, and support digestive functions and weight management.”

Indra also emphasised that it is important to analyse the ingredients and nutritional values of the food we consume. “Having a balanced meal is of utmost importance – everyone is encouraged to emulate the concept of “Suku Suku Separuh” or “Quarter Quarter Half” towards building healthier eating habits,” added Indra.

 Quarter Quarter Half concept of the Malaysian Healthy Plate, is a quick visual technique to help plan a balanced meal by dividing food portions in the following manner:

  • One quarter of the plate filled with carbohydrate sources such as rice, noodles or bread
  • One quarter of the plate for protein sources like fish, poultry, meat or egg
  • Half of the plate for fruits and vegetables

For more information on MAGGI Nutri-licious, please visit https://www.maggi.my/en/maggi-happenings/maggi-nutri-licious/

[1] https://myhcl.moh.gov.my/index.php/site/productlist (as of 20 June 2022)

Oatly and DKSH Expand Strategic Partnership to Malaysia

By
Tan Heng Hong
-
Photo (left to right): Steven Wong, Business Development Director, SEA, Oatly Asia; Ariel Liao, Head of East Asia, Oatly Asia; Puneet Mishra, Head Country Management and Vice President, FMCG, DKSH Malaysia

Following the collaboration which started in early 2022, DKSH has announced its partnership with Swedish brand Oatly in Malaysia through an official launch event. With this agreement, DKSH’s Business Unit Consumer Goods further capitalizes its regional leadership position in the distribution of fast-moving consumer goods in Asia.

Kuala Lumpur, July 27, 2022 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, has announced its expanded partnership in Malaysia with Oatly Asia, a Sweden-based food and beverage company that markets the world’s original and largest oat drink company Oatly.

During the official launch event, there was also a barista latte art show featuring established barista Muhammad Zakir from Barista Guide Asia, where he showcased the diversified application of Oatly’s oat drinks in the food and beverage industry.

The partnership between the two companies started in early 2022 in other markets in Asia Pacific. Since then, DKSH has successfully grown Oatly’s market share and proven to be their trusted partner.

Under the new agreement, DKSH Malaysia will provide full-agency market expansion services for Oatly’s line of oat drinks, including the Barista, Deluxe, Enriched, Chocolate, and Organic flavor range, across all trade channels as well as Food Services targeted to the HORECA (hotel, restaurant, and café) industry.

Puneet Mishra, Head, Country Management and Vice President, FMCG, DKSH Malaysia, said: “Since the start of the COVID-19 pandemic, Malaysia’s plant-based and vegan market is on an upward trajectory with the people becoming more health- and environmentally conscious. This surging demand has triggered greater innovation in terms of menus, supplies, and products in the market. We are honored and excited to support Oatly in this meaningful mission to promote a sustainable lifestyle among the Malaysians.”

An Epicurean exBEERience for 200 Carlsberg Smooth Draught Lovers

By
Tan Heng Hong
-
Winners cheers to a memorable Carlsberg Real Smooth, Real Spicy evening

The Real Spicy, Real Smooth campaign with Chef Mano Thevar reaches its pinnacle in an
extravagant grand finale for loyal fans!

SHAH ALAM, 27 July 2022 – The Carlsberg Smooth Draught ‘Real Spicy, Real Smooth’ dining exBEERience has been an anticipated affair ever since the news made headlines. As anxious contestants gripped the edge of their seats in fervent excitement, 100 lucky winners and their partners were awarded the coveted prize of experiencing the edgiest contemporary Indian cuisine and Carlsberg’s signature refreshing smooth brew, Carlsberg Smooth Draught, in one fiery night of gastronomic symphony.

Monica Lai, Owner of The RuMa Hotel and Residences, Chef Mano Thevar and Pearl Lai, Director of Corporate Affairs and Sustainability of Carlsberg Malaysia

Spearheaded by the culinary maven – two Michelin-starred Chef Mano Thevar, the exclusive food pairing event delivered not just star-studded treatment but a four-course meal that brought to life the combinations of spicy Indian cuisine complemented and infused with Carlsberg Smooth Draught. The blend of heat and spice that graciously worked the palate coupled with the refreshing and hoppy taste of Carlsberg Smooth Draught induced a medley of unexplored flavours that took diners on an epicurean journey.

The delectable spread prepared by Chef Mano Thevar

According to Lye Say Hong, “I’m super excited to be able to enjoy the experience of fine dining with Carlsberg! Never in my life have I won a prize, so this means a lot to me. When I first tried Carlsberg Smooth Draught I was intrigued. It was very smooth, which got me going. I fell in love with it! I am very excited to participate in tonight’s event.”

Winners of the Real Spicy, Real Smooth gastronomic experience

“I’ve personally never tried beer with spicy food before, so my first thoughts were I really want to win this prize. I really love spicy food and I love Carlsberg so when I won, I was over the top. I’m enjoying every single moment of this event and I really want to thank Carlsberg for this superb experience, they really are the best beer in the world!” said Thiban Eaganathan, another lucky winner.

Raising their glasses to a Real Spicy, Real Smooth epicurean journey

Kicking-off the evening with mouth-watering welcome bites, Chef Mano Thevar initiated diners with fluffy Chilli Cheese Kulcha served with a deliciously creamy Carlsberg Smooth Draught infused butter. Once guests were seated, they were treated to the culinary performance of Chef Mano and his crew working like clockwork behind the open kitchen. The debut for the evening came in an explosion of layered flavours that encapsulated the senses with an opening snack of Beetroot Chaat, Maitake Mushroom Samosa and Chettinad Chicken Taco or Vindaloo Jackfruit Taco on the vegetarian menu.

For the appetiser, a perfectly seared Hokkaido Scallop submerged in a rich coconut sothi infused with Carlsberg Smooth Draught delivered depths of velvety essence with each mouthful, while non-meat eaters indulged in a beautiful Zucchini Blossom coated with the same sultry gravy.

The mains which offered either Saratoga Lamb Korma, Crispy Amadai or Cauliflower Malabar immersed the tastebuds with spicy earthy flavours blended with Carlsberg Smooth Draught as one of the key ingredients. Each mouthful delivered a magical fusion of hot and piquant cuisine elevated by the refreshing smoothness of Carlsberg Smooth Draught, bringing guests on a mouth-watering joyride.

The meal was then strikingly concluded with Rasmalai, a Carlsberg Smooth Draught infused ice-cream, to wash down the heat induced feast.

“This was a really great campaign by Carlsberg. I’ve always been a fan of Carlsberg Smooth Draught, and this was something truly unique. I even got a chance to tap my own beer for the very first time and learn about what goes into the creation of Carlsberg Smooth Draught which was really interesting. The fact that the food was created by a Malaysian Michelin-starred chef was really the cherry on top of the cake for my partner and I, we were very proud to be part of this experience,” mentioned Ricknesh Kishor, another winner of the dining exBEERience.

The versatility of Carlsberg Smooth Draught delivers endless new and innovative adventures that will allow drinkers to really explore the depths of its flavour. With special thanks to Chef Mano Thevar and The RuMa Hotel and Residences in making the campaign a success, Carlsberg Malaysia now looks to bringing more exciting and contemporary campaigns to the fore.

Visit https://www.probablythebest.com.my/ to find out more about our upcoming promotions in-store and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg’s latest activities and giveaways.

Of course, as part of living a safe and responsible life, we advocate responsible consumption, always remember if you drink, don’t drive – #CelebrateResponsibly.

 

New Wise Cottage Fries that pair well with Yakin chili sauce now available

By
Tan Heng Hong
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Image by Minimeinsights.com

Wise Cottage Fries has collaborated with Yakin, a local Malaysian sauce brand, to elevate the snacking experience. Each pack of Wise Cottage Fries come with two packets of Yakin Chili Sauce where you can dip it, drizzle it or squeeze it on the potato chips. The chips are made of 100% imported potato crinkle-cut to perfection.

The new Wise Cottage Fries with Yakin is available at 7-Eleven. The key to the success of this collaboration is the sauce.

CQ @ Clarke Quay to be transformed into a day-and-night destination with asset enhancement initiative

By
Tan Heng Hong
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As part of the creative placemaking effort of CQ @ Clarke Quay, the refreshed property façade at Tan Tye Place will be adorned with vibrant murals that celebrate life in the area.
  • The warehouses’ godown typology and façade will be restored to house new concepts in a conserved heritage setting
  • Alfresco dining areas and community spaces will be refreshed
  • Cooler daytime temperatures with upgraded thermal comfort infrastructure
  • Green building rating to be upgraded to BCA Green Mark GoldPLUS
  • Continues to operate throughout the asset enhancement period

Singapore, 26 July 2022 – Clarke Quay, Singapore’s iconic riverfront dining and lifestyle hub owned by CapitaLand Integrated Commercial Trust (CICT) and managed by CapitaLand Investment Limited (CLI), is extending its appeal from a nightlife attraction to a day-and-night destination with a S$62.0 million asset enhancement initiative (AEI).  The scope of the AEI includes improving the daytime thermal comfort of the property’s inner streets, introducing tenants with an exciting blend of lifestyle and F&B concepts that best utilise the reinstated godown typology of the conserved warehouses at Block B, enhancing the selection of day-and-night dining options, updating the outdoor refreshment areas (ORAs) and working with tenants to make the property a pet-friendly attraction.  Popularly known as “CQ” for short, the property has added its initials to its name and will be marketed as “CQ @ Clarke Quay” locally and internationally to reflect its modern interpretation of Clarke Quay’s rich heritage.

The revamped CQ @ Clarke Quay will introduce more retail and lifestyle tenants that maximise the reinstated godown typology of the conserved warehouses at Block B. This is an interior view of a heritage warehouse unit with skylight

Located along the Singapore River at the fringe of Singapore’s Central Business District, CQ @ Clarke Quay is a unique conserved landmark with beautiful shophouses as well as restored waterfront godowns which were Singapore’s key warehousing facilities in the nineteenth century.  After the AEI, CQ @ Clarke Quay will comprise three main zones, each with an exciting mix of day-to-night offerings.  The three zones are:

  • The Riverfront (Blocks A and D), featuring riverside dining in an alfresco or heritage shophouse setting;
  • The Warehouses (Block B), offering an exciting blend of retail lifestyle and F&B concepts in a conserved godown; and
  • The Circuit (Blocks C and E), showcasing high-energy concepts, entertainment and F&B establishments.

To date, pre-commitment from tenants and leases in advanced negotiations have reached over 70% of CQ @ Clarke Quay’s net lettable area.  The new tenant mix will offer a wide spectrum of day trade activities and retail offerings including breakfast and lunch options.  The Warehouses will feature an all-new brewery concept by an award-winning hospitality group.  Other tenants in The Warehouses include a new music lifestyle experience by Swee Lee; a grocer with in-store dining concept curated by FairPrice Finest; a grand coffeehouse flagship by a Singapore specialty coffee brand; and a beauty salon and pottery-themed café Catching the Waves by Initia Group.  Tenants in the other zones include spa and massage chain Natureland and Chinese seafood restaurant Seafood Paradise.  Adrenaline junkies can look forward to Asia’s tallest Slingshot, an exhilarating ride that catapults 70 metres above Singapore River.  In addition, existing key tenants Zouk Group and 1-Group will be refining their concepts to expand their day-to-night offerings in line with the repositioning of CQ @ Clarke Quay.

Mr Tony Tan, CEO of the manager of CICT, said: “Along with acquisitions and divestments, AEIs are part of CICT’s multi-pronged portfolio reconstitution strategy to rejuvenate and create more value in our portfolio.  The repositioning of CQ @ Clarke Quay is a timely move that will broaden its appeal to families in tandem with the urban renewal of the Singapore River precinct to incorporate more leisure amenities and residential developments, such as the 696-unit CanningHill Piers sited adjacent to CQ @ Clarke Quay.  In addition, the property income is expected to be sustainable on a stabilised basis post pandemic and after the AEI.  We are also pleased to take this opportunity to upgrade the green rating of CQ @ Clarke Quay, upon which all 21 properties in our Singapore portfolio would have achieved a minimum rating of BCA Green Mark Gold.”

Mr Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CLI, said: “As Singapore eases its COVID-19 community measures and reopens its borders, we have been actively positioning our downtown properties to welcome the return of more shoppers and tourists with experiential lifestyle concepts and vibrant community events.  We are confident that the transformation of CQ @ Clarke Quay into a day-and-night destination with a wide range of lifestyle and F&B offerings enjoyed in beautiful riverfront and heritage settings will become a key highlight in the rejuvenation of the Singapore River precinct.  It will also complement and generate new synergies with CapitaLand’s other downtown properties.  We look forward to working closely with our tenants to ensure that the revamped CQ @ Clarke Quay continues to be globally known and locally loved, popular with both tourists and locals.”

NESTLÉ OMEGA PLUS Calls On All Malaysians to Walk as a Nation to Combat Heart Disease this World Heart Month

By
Tan Heng Hong
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Launch of WAMM 2022 - L to R – Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, Toh Puan Dr Aishah Ong, Chairman of IJNF, Lam Pui Yuee, Business Executive Officer, Milks Business Unit, Nestlé (Malaysia) Berhad, Dato' Dr. Aljafri Abdul Majid, Chairman of YJM.
  • NESTLÉ OMEGA PLUS’s month-long Walk A Million Miles event returns this September, for the third year running
  • Themed JOM MALAYSIA, LANGKAH BERSAMA, JANTUNG DIJAGA, Walk A Million Miles 2022 aims to empower Malaysians to walk towards a heart-healthy nation
  • NESTLÉ OMEGA PLUS will donate RM100,000 to YJM and IJNF in support of heart patients in need, upon achievement of one million miles collectively

Petaling Jaya, 15 July 2022 – NESTLE OMEGA PLUS’s month-long Walk A Million Miles event returns this September, for the third year running. Themed ‘Jom Malaysia, Langkah Bersama, Jantung Dijaga’, Walk A Million Miles 2022 aims to inspire Malaysians across the nation to pledge for their heart health and start walking together for 30 days this September during World Heart Month.

“According to the Ministry of Health Malaysia high cholesterol is a major risk factor for heart disease, the main killer disease which affects more than 8 million adults in Malaysia. As the leading heart health advocate in Malaysia, NESTLÉ OMEGA PLUS has been championing heart health awareness for over 20 years, bringing issues affecting heart health, including high cholesterol, to the forefront. This is why we work with partners like Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara Foundation (IJNF) to organize events like Walk A Million Miles,” said Juan Aranols, Chief Executive Officer of NESTLÉ Malaysia.

“To date, more than 25,000 Malaysians have participated in the NESTLE OMEGA PLUS Walk A Million Miles from all over the nation and together we have walked over 2.5 million miles through our two previous editions. This year, we want to galvanize even more Malaysians to join us in this fight against heart disease and cholesterol. We urge Malaysians to take care of their own heart health as well as to encourage their friends, families and colleagues at work to join us in this journey towards a heart healthy nation,” he added.

To further empower Malaysians to start walking to fight heart diseases and high cholesterol together towards a heart healthy nation, NESTLÉ OMEGA PLUS pledges to donate RM100,000 to long-standing partners Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara Foundation (IJNF) in support of heart patients in need upon the achievement of one million miles collectively for Walk A Million Miles 2022.

Toh Puan Dr Aishah Ong, Chairman of IJNF said, “We are truly grateful that we’re able to support the medical treatment and surgery costs of underprivileged heart patients. We would like to save lives of as many underprivileged heart patients as possible and welcome corporates to partner and contribute towards our mission as how NESTLE OMEGA PLUS have been supporting us.”

Walk a Mile 2019

Based on statistics in Malaysia, heart diseases increase with age especially for those who are above 40 years of age. Fast-paced lives, sedentary lifestyles and unhealthy diets are among the factors that lead to high cholesterol levels. Fortunately, risk factors such as high cholesterol can be minimized with a healthy, balanced diet and active lifestyle. Walking an average of 30 minutes or more a day combined with a balanced diet can lower cholesterol.

Lam Pui Yuee, Business Executive Officer, Milks Business Unit, Nestlé (Malaysia) said, “To support Malaysians in their journey to better heart health, NESTLÉ OMEGA PLUS range of products have been developed with the Malaysian consumers in mind. 1.2g of ACTICOL plant sterols in two glasses of NESTLÉ OMEGA PLUS a day is proven to effectively lower cholesterol levels.”

“To encourage more Malaysians to get on this journey, we also just launched the NESTLÉ OMEGA PLUS Dark Choc in powder format, made with the goodness of milk and delicious cocoa. We want to entice Malaysians with variety and great taste, so they feel good and enjoy themselves while managing their cholesterol levels. So, this September, make sure you sign up for Walk A Million Miles, because walking with NESTLÉ OMEGA PLUS Dark Choc, trust me, heart health has never tasted better,” she adds.

This year, Malaysians can participate in the Walk A Million Miles for FREE, from wherever they are, by signing up for the Walk A Million Miles 2022 challenge within the BookDoc app.

For more information on Walk A Million Miles 2022 and NESTLÉ OMEGA PLUS, please visit www.nestle.com.my or our Facebook page at https://www.facebook.com/NestleOmegaPlus.

Tiger Beer and Pestle and Mortar Clothing (PMC) launch the Tiger Uncage Fund

By
Tan Heng Hong
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(L to R) Joyce Lim, Marketing Manager of Tiger Beer and Hugh Koh, Founder of Pestle and Mortar Clothing, announcing the launch of the Tiger Uncage Fund

Joyce Lim, Marketing Manager of Tiger Beer, and Hugh Koh, founder of Pestle and Mortar Clothing (PMC) announced the launch of the Tiger Uncage Fund, where four up-and-coming artists will receive a RM50,000 grant each, with the proceeds gathered from the sales of ‘The Tiger Archives’. This exclusive NFT collection was created in collaboration with Pestle Mortar Clothing (PMC) as part of Tiger Beer’s initiative in conjunction with the Year of the Tiger.

NFT holders and members of the media got a first look at the eight finalists’ profiles – Apoh, Jay Ivanez, Kai Yi Wong, Leon Sapphire, Luvenia, Rachel Chong, Shu, and Wai Chun.

The Discord community will be voting for their preferred talents from the eight finalists, and the four winners will be revealed at the end of July 2022.

For more information, visit Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.

Amp up the fun and deliciousness in your family moments with MAGNOLIA this World Ice Cream Day

By
Tan Heng Hong
-

Singapore, 25 July 2022  –  Ice cream is not only a fan favourite dessert after a good meal, it also brings about immense fun and enjoyment when eaten together with family and friends. This World Ice Cream Day, MAGNOLIA amps up the fun to encourage family celebratory moments with wonderful and exciting deals that promises awesome experiences.

Make family moments more meaningful by repurposing ice cream tubs

Who says the fun must end when the tub is empty? Beyond just indulging in the ice cream, make family moments fun by re-purposing the empty ice cream tubs together, once they are finished. Turn the empty ice cream tubs into sewing kits, organisers, piggy banks, or tissue box holders – the possibilities are endless. To learn about the various ways to re-purpose, MAGNOLIA is now giving ice cream lovers an opportunity to attend an up-cycling workshop.

Running from now to 19 August 2022, simply spend S$10 on MAGNOLIA ice cream to redeem a FREE up-cycling workshop worth S$40 per pax by Green Sproutz Singapore (limited to 100 pax, first come first serve), and a chance to win family outings Night Safari tickets for a family of four in a lucky draw contest (limited to eight sets).

Participating products include MAGNOLIA’s 1.5L ice cream tubs, specifically the Coconut,
Vanilla, Chocolate, Chocolate Chip, Raspberry Ripple, Tripolitan, Neapolitan, and Tutti Frutti flavours with a Recommended Selling Price (RSP) of S$6.30 a tub; MAGNOLIA Tropical Sling Multipack at a RSP of S$4.80 per pack; and MAGNOLIA’s Mag-A-Cone Multipacks, specifically Chocolate & Cookies and Cream, Strawberry & Vanilla, Vanilla & Chocolate and packs at S$8.00 per pack (RSP). MAGNOLIA ice creams are Halal-certified, and are available at all leading supermarkets and hypermarkets.

Cybersecurity remains key to digital transformation and adoption in Malaysia SMEs, says Kaspersky

By
Tan Heng Hong
-

25 July 2022

The Malaysian government introduced Malaysia Digital as the new national strategic initiative to encourage and attract companies, talents, and investments in the country. One of the key focus of Malaysia Digital is digitalising small and medium enterprises (SMEs).

Kaspersky’s latest research on digital payments showed that among the countries in Southeast Asia, consumers in Malaysia (72%) strongly favoured the SME’s adoption of digital payment systems, which was ahead of Singapore (68%) and the Philippines (68%).

“There are no questions about the efficiency and convenience digital payments has to offer, with consumers wanting the same thing at every touch point of the online or offline purchasing journey.

Businesses and individuals need to be quick to adapt to the new realities of a digital economy, and it is comforting to see that many have managed to pivot successfully to e-payments in such a short period of time. However, the speedy adoption process of digital payments need to be tempered with realism – one that takes into consideration some of the sentiments people have around trust if they want to strengthen and future-proof their digital payments architecture,” comments Chris Connell, Managing Director for Asia Pacific and Vice President for Global Sales Network at Kaspersky.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky, also added that the research by Kaspersky proves that Malaysia is ahead of its peers in the region when it comes to digital adoption.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky

“It is noteworthy that the Malaysian government is propelling the SMEs to the next level through the Malaysia Digital initiative. SMEs are the key driver of employment and economic growth in the country, and almost 99% of total business establishments in Malaysia are small and medium businesses.” says Yeo.

When SME owners are faced with the responsibilities of production economics, financial reports and marketing all at the same time, cybersecurity can often appear complicated and at times, unnecessary. However this disregard of IT security is being exploited by cybercriminals.

Kaspersky Financial Threat Report 2021 attributed small businesses remain the most targeted by cybercriminal groups like Zbot, SpyEye, CliptoShuffler and Emotet, among others. It is alarming that 47% of SMBs struggle to find money to improve protection from cyber risks.

Another set of Kaspersky data showed that for businesses that experienced a data breach, more than a quarter (28%) admitted they did not have appropriate IT solutions in place. The same percentage conceded that their businesses lack internal IT knowledge and experience. The same research also revealed that more than 22% of SMEs do not have policy to regulate, or restrict, access to internal infrastructure by a third party.

“Business owners of SMEs would need to take better care of online security in order to enjoy the full benefits of Malaysia Digital. Our own research showed that almost one in two (42%) consumers in Malaysia will not purchase from a company that suffered a data breach or a form of cyberattack. Building SME’s cybersecurity posture is protecting its cash flow and its valuable reputation so the time to act is now,” adds Yeo.

To protect SMEs, Kaspersky recommends:

  • Providing staff with basic cybersecurity hygiene training as many targeted attacks start with phishing or other social engineering techniques.
  • Using a protection solution like Kaspersky Managed Detection and Response that continuously hunt, detect and respond to threats targeting businesses.
  • Taking key data protection measures. Always safeguard corporate data and devices, including by using password protection, encrypting work devices and ensuring data is backed up.
  • Keeping work devices physically safe – do not leave them unattended in public, always lock them and use strong passwords and encryption software.

Survey Methodology

The Kaspersky “Mapping a digitally secure path for the future of payments in APAC” report studies our interactions with online payments. It also examines our attitudes towards them, which hold the key to understanding the factors that will further drive or stem the adoption of this technology. The study was conducted by research agency YouGov in key territories in APAC, including Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam (10 countries). Survey responses were gathered in July 2021 with a total of 1,618 respondents surveyed across the stated countries.

The respondents ranged from 18-65 years of age, all of which are working professionals who are digital payment users.

Through this study, when the behavior of the population of a market is generalized, it is in reference to the group of respondents sampled above.

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