CP-Meiji has recently launched Probiotic Drink Fermented Milk in two flavours: lemon and original. This fermented milk is free from added sugar and is packed with 3 billion probiotics per bottle. It is low in cholesterol, fat-free and contains only 60kcal per 300ml.
Thanks to Japanese innovation, the drink boasts a light, smooth texture and an ‘AHHH-RO-I’ sensation.
Key takeaways: light and smooth with a refreshing taste
CP Foods has launched new Smart Soup under its Innoweness range in Thailand. This ready-to-eat soup offers a complete formula, ideal for people from all walks of life, including the elderly, patients in recovery, working people, health enthusiasts, and the younger generation.
Smart Soup comprises:
Key takeaways: nutritionally-balanced soup for specialised nutrition
Profitability remained steady, supported by effective cost management and financial efficiency
6 May 2025 – Heineken Malaysia Berhad (HEINEKEN Malaysia) announced its financial results for the first quarter ended 31 March 2025 (1QFY25), delivering steady performance and sustaining its momentum in a dynamic market landscape.
In the first quarter, the Group experienced a slight decline in revenue by 3% compared to the same quarter in 2024. The decrease is primarily influenced by the timing of Chinese New Year (CNY), with this year’s festive period occurring in January, resulting in an earlier sell-in activity that took place in the fourth quarter of last year. In comparison, CNY in 2024 occurred in February, driving a more concentrated sales period within the first quarter as sales momentum spanned over two months. Despite the slight decline in revenue in 1QFY25, the Group successfully maintained steady Profit Before Tax (PBT) of RM161 million and net profit of RM122 million, demonstrating strength and stability.
Commenting on the results, Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “Our performance this quarter was impacted by an earlier CNY and post-festive demand normalisation. We are resilient in maintaining our profitability, and it reflects our disciplined cost management and focus on financial efficiency. As we build momentum for 2025, we will continue our growth journey through our EverGreen strategy. This strategy is anchored on driving superior growth with a cost-conscious mindset, catering to evolving consumer preferences, embedding sustainability into our operations, investing in becoming the best-connected brewer, and most importantly, unlocking the potential of our people.”
The Group continued to drive brand strength and consumer engagement through impactful activations in the first quarter. Heineken®’s “Celebrate Boring” campaign encouraged people to disconnect from their screens and reconnect with real-life interactions, reclaiming over 1.2 million minutes of screen-free time, by locking their phones away. Tiger Beer’s ‘Together We Roar’ CNY campaign inspired courage with vibrant on-ground experiences like Tiger Town featuring an exciting lineup of festive performances, games, and activities designed to bring people together. Meanwhile, Guinness brought the spirit of Ireland to life with its St. Patrick’s celebration , uniting fans nationwide through music, camaraderie and a perfectly poured pint across bars and pubs nationwide.
On outlook, Martijn shared, “As we move forward, we expect consumer sentiment to be
influenced by the inflationary pressures and ongoing global economic uncertainties driven by the tariffs-driven and escalating geopolitical trade tensions, which may affect consumer confidence and spending behavior. Nevertheless, we will continue to navigate the dynamic landscape with agility, driving topline growth through targeted commercial initiatives while maintaining disciplined cost control and operational efficiency to sustain healthy margins. We will continue to future-proof the business, as we execute our EverGreen strategy in navigating the evolving external environment.”
The Board of Directors does not recommend any dividend in respect of the quarter ended 31 March 2025.
HEINEKEN Malaysia significantly contributes to the nation’s socio-economic development. In 2024, the Group paid RM1.45 billion in taxes, representing 52% of its total revenue. The excise duty is one of the highest in the world. This highlights HEINEKEN Malaysia’s contribution to the economy and creating value for the country and its people.
The Group applauds the Government’s decision to maintain excise duties on beers in Budget 2025, as any hike in excise rates will drive greater demand for illicit alcohol. HEINEKEN Malaysia regards illicit alcohol as a serious issue and remains committed to supporting the Government in mitigating illicit trade through holistic efforts, including enforcement collaboration and raising greater awareness in the market.
In line with its Brew a Better World sustainability ambition, HEINEKEN Malaysia continues to support local communities through the HEINEKEN Cares programme. This programme, organised in partnership with Sokong and four non-governmental organisations (NGOs), aims to strengthen community resilience in the areas of water access and food security to empower communities with knowledge and tools. To date, these NGOs have received RM220,000 to support underserved communities. For more information on HEINEKEN Malaysia, please visit www.heinekenmalaysia.com.
CP Thailand has launched two new dipping sauces for spicy food enthusiasts, including:
Attractive Benefits For Professional Bodies And Employees Of Registered Companies
Members of professional bodies and employees of registered companies in Malaysia can now enjoy benefits under a Professional Affiliates Programme designed by JAECOO Malaysia.
JAECOO Malaysia Vice President, Emily Lek, explains, “Given the positive feedback and requests from corporates and professionals, JAECOO Malaysia is happy to introduce our very own Professional Affiliates Programme. This is another step forward in our efforts to elevate the brand and grow closer to the heart of fans and customers.”
Benefits under the Professional Affiliates Programme including discounts currently apply to the purchase of JAECOO J7 All-wheel Drive, Two-wheel Drive, and Plug-in Hybrid Vehicle (PHEV) variants from 1 May 2025. This programme is aimed at reaching both aspiring and experienced working professionals in Malaysia. The Professional Affiliates Programme is applicable to all individuals that are members of professional organisations and associations, financial & insurance services, corporate organisations, including content creators recognised as JAECOO Brand Ambassadors.
Interested parties can walk into any JAECOO-authorised showroom across Malaysia and verify their eligibility by providing relevant documentation, such as proof of membership with professional bodies, provision of proof of employment, and other related documents, as advised by JAECOO dealers. Benefits of the programme also extend to direct family members of the eligible individual including spouse, parents and children.
Expanding on the added benefits of being an owner under the JAECOO brand, Lek shares, “We look forward to welcoming new owners to the JAECOO family who automatically become part of our J-Club community. In addition to best-in-class vehicles and after-sales care, owners can look forward to engaging with other JAECOO owners through the J-Club’s social activities.”
For more information about the Professional Affiliates Programme by JAECOO Malaysia, please visit www.jaecoo.com.my and stay updated by following JAECOO Malaysia’s social platforms.
Get ready to vibe with Heineken®’s REFRESHING SESSIONS with unexpected takeovers in the city! From supermarket aisles to bookstore shelves, Heineken® is serving up unforgettable DJ sets in the most unpredictable spots—bringing people together through music, good vibes, and a cool, refreshing Heineken®.
QRA @ Arcoris, Mont Kiara | 21st May, 2025 | 5PM – 10PM
Heineken® is turning up the heat at QRA with an exciting lineup of electrifying DJs:
Get ready as your local supermarket transforms into a vibrant sonic playground!
Eslite Spectrum @ Starhill Gallery, Bukit Bintang | 28th May, 2025 | 5PM – 10PM Heineken® REFRESHING SESSIONS moves to the aisles of Eslite Bookstore with:
Through Heineken®’s collaboration with Timeleft, an app that brings strangers together, you’ll meet new music buddies over dinner—just in time to savour the beats together. Want to be part of these REFRESHING SESSIONS? Leave a comment on the Instagram post and receive an invite from Heineken® via DM.
EXCLUSIVE REWARDS:
Follow @HeinekenMY on Instagram and Facebook for more updates #RefreshYourMusic #HeinekenMY #RefreshingSessions
When you drive, never drink
*Only available to non-Muslims aged 21 and above.
Win exclusive merchandise and prizes worth RM1 million including the Ultimate Liverpool FC experience! Grab a chance to watch LFC live in Liverpool, UK or Hong Kong with your best mate!
SHAH ALAM, 5 May 2025 – In celebration of the beautiful game of football, Carlsberg is levelling up its #BestWithCarlsberg experience – rallying fans to reconnect with their mates and make game nights epic again. Anchored on the brand’s mission of giving more people access to more of the best, the campaign invites consumers to drop the excuses and rediscover the joy of shared football moments.
With late-night matches and mates flaking, Carlsberg knows the struggle is real. A recent consumer study showed that fans feel disconnected and stressed when trying to round up the crew. That is why Carlsberg is jumping in with real solutions to bring people back together. As part of the campaign, the brand is setting fans up with everything they need for a great night of football: exclusive jersey giveaways, next-level matchday hangouts, cold beers delivered right to the doorstep, and for the ultimate dream, nabbing once-in-a-lifetime trips to the United Kingdom and Hong Kong to catch Liverpool FC live. It is taking usual match nights and turning them into something that feels effortless, connected, and worth getting excited about, so that fans can go all in for game nights.
“We’re all about enabling unforgettable moments for football fans – because we are fans too,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “At Carlsberg, we believe the best moments in life are meant to be shared. Football is more than a game, it’s an experience that brings people together. Our role is to enable fans to enjoy it to the fullest, with a cold Carlsberg in hand, their best mates around them, and nothing getting in the way of the moment. Through our #BestWithCarlsberg campaign, we offer probably the best beers, the best vibes, and the best matchday experiences our consumers can have.”
To start, Carlsberg is taking over a major match night showdown with viewing parties that bring the game to life in full 360 on the 11th of May. Fans can expect match-viewing events happening simultaneously, from Kuala Lumpur right up to Penang and Johor Bahru, kitted out with exciting activities.
Taking football nights to the next level is CarlsCrib, a specially curated space for the ultimate football fan, the casual watcher, and everyone in between, happening on 24 and 25 May 2025 at JAM, Petaling Jaya. Designed to bring “the best of everything” under one roof, CarlsCrib is where football passion meets high-energy entertainment, all specially brewed together by Carlsberg.
This next-level event promises to transform match viewing into an epic celebration, offering not just a game night but a full-blown football festival. Attendees can expect stadium-quality screens and multiple viewing zones, including a locker room-style setup for a fully immersive vibe.
Beyond the match, CarlsCrib takes things up a notch with an electrifying entertainment line-up. Fans can catch international headliners like DJ VINAI from Italy and Pakho Chau from Hong Kong, alongside homegrown talents Dior and DJ Nahsyk, setting the tone for two nights of non-stop energy.
The experience extends beyond the stage with curated activities including a football juggler workshop, interactive simulators, and a sports arcade, all designed to fuel the football fever, for both hardcore fans and casual fans as well as their mates. Immersive zones like the Locker Room and CarlsBar offer cocktail workshops and ice-cold brews all night. And to top it off, two pairs of ticket giveaways to the Liverpool FC vs AC Milan match live in Hong Kong further elevate the excitement of each night.
To further raise the bar on #BestWithCarlsberg moments, Carlsberg is rolling out a special consumer promotion that gives fans the chance to win two epic prizes. For the ultimate Grand Prize, Carlsberg is granting the wishes of 10 incredibly lucky diehards (plus their chosen comrade) with a chance to catch Liverpool FC play live at Anfield Stadium in the UK! Imagine the roar of the Kopites, the electric atmosphere of a packed stadium, and the sheer thrill of witnessing football history unfold before their very eyes – all made #BestWithCarlsberg. And if the Grand Prize doesn’t land, no worries — 1,300 lucky fans will still score a legendary Liverpool FC retro jersey to rep the Reds in style.
To participate and score the ultimate football fantasy, fans only have to purchase a Carlsberg six-pack at hypermarts and supermarkets, participating convenience stores, 99 Speedmart, or their favourite e-comms channel, or purchase one bucket at their favourite watering hole or buy three bottles at food courts and eateries to be in the running for the coveted trip of a lifetime.
Grab, the trusty on-demand lifeline, is also joining the Carlsberg squad as the ultimate game-day ally. Carlsberg’s perfectly chilled beer delivered in cooler bags is rolling out across the nation. Simply tap, order, and let the goods roll in, ensuring fans are never caught dry during those nail-biting moments.
With enticing prize giveaways totalling an impressive RM1,000,000, Carlsberg is elevating every football night into an unforgettable celebration. Whether you’re a die-hard Liverpool FC fan or otherwise, there’s something for everyone. Gather your friends and immerse yourself in the electric atmosphere as you cheer for your team. Because the most memorable moments in life are always better when shared with good company. Get ready to make every game night truly exceptional, no stress, no excuses.
Get ready to immerse yourself in the ultimate football season! Visit www.bestwithcarlsberg.my for up-to-date info or to learn more about the campaign, and follow @CarlsbergMY on Facebook and Instagram to stay ahead of the game.
Remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.
A Premier International Forum Showcasing Future Food Innovations, Sustainable Food Ecosystems, and Smart Investments. “RE-GENERATIVE FOOD & AI: TRANSFORMING OUR FOOD SYSTEM
Bio Buddy, in collaboration with TASTEBUD LAB and the FUTURE FOOD NETWORK, cordially invites entrepreneurs, investors, innovators, and members of the media to the 3rd annual Future Food System Conference & Show 2025, taking place on May 29, 2025, at Jupiter Room, IMPACT Muang Thong Thani. This is the largest international conference of the year on the future of food, held under the theme: “Re-generative Food & AI: Transforming Our Food System.”
Join leading stakeholders from Thailand, across Asia, and around the globe in igniting a dynamic food ecosystem—creating new opportunities for collaboration, innovation, and investment. This summit aims to empower entrepreneurs and food tech startups, accelerate the transition to a sustainable food system, and most importantly, stimulate strategic investments in Thailand’s future food sector.
Interested in joining us? Tickets are now available at: https://forms.gle/39XUabHkRgYLcFLt7
(Special promotion tickets available until May 15, 2025.)
Event Highlights You Won’t Want to Miss
Future Food System Leader Conference: A global stage uniting top FoodTech leaders and investors to explore strategic pathways for regenerating our food system toward security and sustainability. Experience exclusive future food tastings curated by visionary chefs and flavor innovators.
Re-generative Networking with Future Food Leaders: A next-generation networking experience designed to connect startups and emerging brands with investors, food corporates, and producers—creating powerful opportunities for business matching and innovation scaling.
Future Food Showcase Red Carpet: Step onto the Innovation Red Carpet, where visionary brands and food startups unveil breakthrough solutions. A bold celebration of Thailand’s potential on the global innovation stage.
Meet 25+ Renowned Speakers and Industry Leaders
Join an inspiring lineup of thought leaders, innovators, and food pioneers as they share insights, exchange ideas, and introduce you to the world of creative and cutting-edge Future Food experiences.
Speaker Highlights:
and many more distinguished speakers from the public sector, private enterprises, and forward-thinking startups all coming together to inspire and shape the future of food systems in Thailand and across the region.
List of Participating Companies from Last Year’s Event
For those interested in participating—including leading food organizations, food business operators, and startups in FoodTech and Biotech—please contact us for more information
LINE: @tastebudmkt
Tel: +66 95-732-4471
Website: www.tastebudlab.com
Email: tastebudthailand@gmail.com
Expanding beyond their popular oat milk range, Oatside has now launched its Oatside cereal bars in Malaysia. These 18g wholegrain oat bars, which debuted in Indonesia in 2024, offer a source of fiber and come in three tempting flavors: Strawberry White Chocolate, Peanut Butter and Chocolate.
Key takeaways: product range extension
Thailand’s summer just got a whole lot more refreshing with B’lue’s latest launch: B’lue Watermelon Smoothie Flavour and B’lue Yogurt Jelly Flavour. These exclusive summer drinks are not only delicious but also packed with Vitamins B3, B6, B12 and a fulfill 200% of your daily Vitamin C needs.
Key takeaways: unique yogurt jelly flavour
