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Prepare For HUATEVER Chinese New Year With Grab

By
Tan Heng Hong
-

Chinese New Year celebrations in Malaysia for the past two years have definitely been unique and intimate, due to the circumstances. However, with borders reopening, many will be able to ring in The Year of The Tiger with their loved ones again – signifying a “comeback” for Chinese New Year with many planning to go all out with their celebrations! 

Hassan Alsagoff, Country Marketing Head of Grab Malaysia, shared the inspiration for Grab’s HUATEVER campaign, “This year’s Chinese New Year is filled with excitement and anticipation, especially since it will be the first in the new normal that Malaysians are able to travel and meet their loved ones again. We know how precious this is now more than ever, which is why we were empowered to double down on our offerings for the season. To help Malaysians focus on reconnecting with family and friends, while we and our community of partners help to make everything they could possibly need for a memorable celebration just a tap away.”     

Whether it’s the best varieties of Yee Sang, shopping in preparation for the festivities, or sending gifts to family and friends – Grab wants to help you make up for lost time with an even greater variety of HUATEVER you need to make the festivities prosperous.  

Here are just some of the ways Grab is enhancing the way Malaysians can go about preparing for quintessential Chinese New Year traditions conveniently: 

  1. Toss for luck with over 100 types of Yee Sang
    A symbol of abundance and raising one’s fortune and prosperity for the year, no Chinese New Year meal is ever complete without Yee Sang. And with multitudes of taste buds to cater to, GrabFood is back with an ever bigger line-up of Yee Sang varieties to choose from with over 100 types nationwide – from traditional, classic varieties that we’re all used to, to ones featuring premium ingredients and even unique alterations to suit all kinds of diets.
  2. Have a lavish reunion dinner without the stress
    A once-in-a-year affair, the reunion dinner which is held on the eve of Chinese New Year is also traditionally held at home and is an important feast where leftovers are a must – signifying a year of abundance and prosperity! With so much anticipation around one meal, it can get stressful preparing everything from scratch. Hence GrabFood is making it even more convenient with a wide variety of traditional festive staples to choose from. On top of that, users can also enjoy up to 50% off or pay RM8.88 on selected meals on GrabFood.
  3. Ensuring the home is fully stocked with CNY goodies
    With any festive occasion, there’s always certain items that we’re expected to have in our homes. So whether it’s CNY cookies to last the year, crates of mandarin oranges, or just essential items for hosting family members who are visiting, have by simply ordering them through GrabMart. For additional savings, users can also get all their essentials for hosting and gifting at up to 50% OFF with FREE delivery on GrabMart!
  4. Show off a HUAT new look everyday without breaking bank
    Traditionally believed to symbolize new hopes and beginnings for the year, it isn’t uncommon to see a relative or friend splurge on a brand new outfit for each day of the festivities. With up to 30% off both online and offline stores when transacting with GrabPay, having a CNY shopping spree can be guilt-free. On top of that, start the year on the right note by accumulating GrabRewards with your GrabPay transactions to enjoy more deals and savings in the coming year.
  5. Conveniently share the wealth with loved ones
    The most recognizable CNY tradition comes in the form of a little red envelope – the Angpow. Not only that, gift giving in general is typical for the occasion. So for those who are still unable to return home, Grab has got you covered by helping you deliver all your well wishes safely:

    • GrabPay: Give an e-angpow and just transfer the prosperity to loved ones via the GrabPay wallet.
    • GrabGifts: Go all out on gifting and earn rewards too! Just send a total of 5X gifts using Grab’s recently revamped GrabGifts tile, and receive 888 GrabRewards as well as a RM10 GrabFood voucher.
    • GrabExpress: Save over RM150 on up to 200 deliveries per month with the newly launched Super Sender Subscription plan.

*Grab tip: With GrabGifts new ‘100+ Cities Delivery (BETA)’ feature, users can now order and send food and physical gifts from GrabFood and GrabMart to their loved ones across Malaysia, Indonesia, Myanmar, the Philippines, Singapore and Thailand. 

Highlighting the various ways Grab is helping Malaysians celebrate these traditions is Grab’s Chinese New Year brand film: Prepare For HUATEVER 

*For more information on the various promotions in conjunction with this year’s Chinese New Year festivities, please visit: HUATEVER

Roll In The K-Wave Fun With JACK ‘N JILL Roller Coaster’s New Korean-Inspired Spicy Seaweed Flavour!

By
Tan Heng Hong
-

JACK ‘n JILL Roller Coaster’s new limited-edition flavour, Spicy Seaweed, is now available in Malaysia. JACK ‘n JILL Roller Coaster Spicy Seaweed offers just the right amount of spicy kick combined with the savoury taste of seaweed in the popular JACK ‘n JILL Roller Coaster crunchy potato rings.

The new flavour is set to become a favourite snack for many Malaysians who are already familiar with the flavoursome cuisine of Korea. To top off the fun from snacking on this awesome new flavour, fans will also get a chance to win a total of RM20,000 worth of prizes which includes the Grand Prize of a Samsung Galaxy S Series mobile phone when they participate in the JACK ‘n JILL Roller Coaster K-wave Fun & Win Contest. Other prizes up for grabs are a Samsung Galaxy Tab S7 Wi-Fi, a Samsung Galaxy Watch 4 Classic, and 30 cash prizes worth RM250 each.

The K-wave Fun & Win Contest runs from 1 Feb to 31 March 2022, and it is super easy to be in the running for the attractive prizes:

Step 1: Purchase RM5 worth of JACK ‘n JILL Roller Coaster with at least one latest Spicy Seaweed flavour. Make sure to retain the receipt.

Step 2: Take a creative photo of you doing the K-wave Fun Masit-da pose with BOTH JACK ‘n JILL Roller Coaster Spicy Seaweed packaging and its potato ring(s).

Step 3: Upload the photo to your Instagram or Facebook page, and make sure to tag JACK ‘n JILL Roller Coaster Facebook or Instagram pages, and hashtag #JACKnJILLRollerCoasterSpicySeaweed #JACKnJILLRollerCoasterMasitda.

Not sure what photos to take? Let JACK ‘n JILL Roller Coaster K-inspired influencers and faces of the contest give you some ideas! Follow Alex Ho (@alex_hkf), Kasih Iris Leona (@kasihirisleona) and Akmal Zahiruddin (@zahirzxm) on their social media to see how they are rolling out the K-wave Fun Masit-da pose in a fun and creative way with JACK ‘n JILL Roller Coaster Spicy Seaweed.

For more information, please visit www.urc.com.my or www.facebook.com/urc.rollercoaster. Let the fun times roll with JACK ‘n JILL Roller Coaster new Spicy Seaweed.

Tiger Beer and PMC roar into the Metaverse, supporting the creative industry through ‘The Tiger Archives’ NFT collection

By
Tan Heng Hong
-

27th January, Kuala Lumpur – Tiger Beer, the number one international premium beer in Asia, and Malaysian streetwear pioneer PMC (Pestle & Mortar Clothing) are roaring into the Year of the Tiger, launching an NFT (non-fungible token) collection of Lucky Tigers. The launch is a key part of Tiger Beer’s ‘The Year of Your Tiger’ campaign, designed to ignite a movement that encourages people everywhere to set aside their fears and achieve bold ambitions in 2022.

Dubbed ‘The Tiger Archives’, the collection of 6,688 NFTs features PMC’s take on Chinese archival tiger artwork inspired by Tiger Beer’s bottles through the years, each unique and fully drawn by hand.

Recognising the resilience of creators during the pandemic, Tiger Beer and PMC are coming together to pay it forward through Tiger Beer’s Uncage platform. Proceeds from The Tiger Archives will go towards supporting local musicians and artists throughout 2022, the Year of the Tiger.

Sean O’Donnell, Global Brand Director, Tiger Beer comments: “Tigers are renowned for being bold and courageous. This spirit has always been intrinsic to Tiger Beer – everyone said brewing beer in the tropics was impossible until we did it. The Year of the Tiger is the perfect opportunity for us all to embody the symbolic power of the Tiger, and uncage our bold ambitions for the year ahead. The Tiger Archives is the perfect realisation of this. These Lucky Tigers are unique, progressive and stunningly created. By sharing proceeds from The Tiger Archives with local musicians and artists, we hope to support creatives to realise their bold ambitions in 2022.”

Joyce Lim, Marketing Manager of Tiger Beer Malaysia also added, “As an occasion that only comes once every 12 years, the Year of the Tiger is a very special year for us, and our year-long campaign starts with Chinese New Year. Through this, we want to encourage people to uncage their inner tiger and go all out in 2022. This foray into NFTs showcases the brand’s roaring spirit, and we hope to continue breaking boundaries with our long-standing partner, PMC”.

Owning one of these NFTs does not just bring luck. To bridge the metaverse with real life, NFT holders unlock a series of exclusive perks and curated experiences. The Tiger Archives will be open for public mint on 30th January 2022.

“One of our main drivers for The Tiger Archives is to educate newcomers into the metaverse and illuminate this space for our community. We want to show how the metaverse enables endless possibilities, and are excited for our community to join us on this adventure,” said PMC Founder Hugh Koh.

Those in Malaysia can head over to The Tiger Archives’ ongoing pop-up at Tiffin at the Yard, Sentul Depot, where a preview of the NFTs is being showcased until 7th February 2022.

A preview of the NFT artwork and photos from The Tiger Archives’ pop up in Kuala Lumpur can be found here:  https://bit.ly/3rOD0XD

For more information and the latest updates, visit:

The Tiger Archives’ website tiger.pestlemortarclothing.com

The Tiger Archives’     Discord server discord.pestlemortarclothing.com

Tiger Beer’s CNY campaign yearofthetiger.tigerbeer.com

* The ‘Tiger Archives’ NFT is now sold out (within 10 minutes of going live)

Tealive Mangold is the new prosperi-tea topped with precious toppings like green tea jelly and sago

By
Tan Heng Hong
-

Tealive is celebrating the Year of the Tiger with Tealive Mangold that offers richness of mango and precious toppings like green tea jelly and sago. Tealive describes each sip tastes like treasure. The use of the words gold and treasure as well as the golden coloured toppings help to strengthened the auspiciousness of the latest “prosperi-tea.”

Tealive Mangold is available in four types:

  • Mangold Tea
  • Mangold Milkshake
  • Mangold Organic Oat Milk
  • Mangold Collagen Milkshake

Mangold Organic Oat Milk is designed for people on a dairy-free, plant-based diet, while the Mangold Collagen Milkshake is clearly targeting females.

Minor Food rolls out 15 new branches of ‘Chick-A-Boom Pop-Up Store’ in 1/2022 More dine-in for secret recipe-fried chicken at 200 locations nationwide

By
Tan Heng Hong
-

Tuesday 25 January 2022 – The Minor Food Group Public Company Limited continues to roll out Chic-A-Boom Pop-Up Stores in 15 Bangkok and upcountry locations, as well as offering it as a dine-in and take-away experience at 220 branches of The Pizza Company nationwide. Fried chicken fans get to experience the surprising taste of American style fried chicken, which overcomes previous limitations by highlighting a variety of exotic and unique flavors. These are paired with 7 types of secret sauces and a monthly surprise secret recipe sauce to keep interest spiced up. This provides a dining experience of unlimited fun for Gen Z consumers who love new challenges and experiences. Anyone can experience the delicious taste from 27 January 2022 onwards.

Mr. Panusak Suesatboon, General Manager of The Pizza Company under the operation of The Minor Food Group Public Company Limited related that The Pizza Company’s December launch of “Chick-A-Boom”, a new fried chicken brand, had been very successful with a lot of attention from consumers. The first “Chick-A-Boom Pop-up Store” in Thailand was set up to meet the demands of consumers looking for a new experience. For only one month on January, 15 Chic-A-Boom pop-up stores will be launched in Bangkok. Chic-A-Boom will also be in Chiang Mai, Pattaya, Khon Kaen, Nakhon Ratchasima, etc., from 27 January 2022 onwards. Chick-A-Boom chicken will also be available for sale as dine-in and take-away at The Pizza Company at more than 220 branches across the country, giving customers easy access to all the combinations of Chic-A-Boom. It is expected that the expansion of such services will double the sale growth of fried chicken at The Pizza Company.

The unique and distinct “Chick-A-Boom” flavors have revolutionized the monotony of fried chicken with new experiences, by enhancing customers’ joy with the brand under the concept “Limitless Fun Experience/ Never like others/ Never boring” highlighting a variety of additional new flavors of fried chicken to make customers enthusiastic. “Chickira” is a new mascot intended to make the brand more memorable and more of a customer favorite. Chickira is a hen with a feminine, playful, naughty look, inspired by Chickira’s character design from America’s pop culture superheroes, adding colors making the brand look lively, exotic and unique,” commented Mr. Panusak.

“Chick-A-Boom” emerged from forecasts of fried chicken market potential in Thailand, a large segment growing every year. Meanwhile, The Pizza Company has been known as the King of Wing, both for Korean chicken and BBQ chicken, since the early days. So creating a new brand to compete for market share is challenging.”

Mr. Panusak added that one specialty of Chic-A-Boom was a customized chicken set of sauce and side dishes. The three sets to choose from include Chicka – 6 pieces of chicken at 169 baht, Chicka Chicka – 12 pieces of chicken at 289 baht, and Chicka Chicka Chicka – 18 pieces of chicken at 389 baht. As for the sauce, Chick-A-Boom invites customers to taste the deliciousness with 7 kinds of sauce, including 1.) Wimpy – garlic flavor sauce 2.) Honey Boom – the sweet and mellow taste of honey loved by both children and adults, 3.) Smoky Bomb – smokey aroma sauce, 4.) Truffle – truffle sauce with authentic aroma, 5.) Buffalo – authentic American-style sauce with a tasty sour taste, 6.) Atomic – intense spicy and sweet sauce, and 7.) 7 Missiles – intense spicy sauce that spice lovers cannot miss.

Chick-A Boom has created another highlight for the menu: “The Killer”, 4 giant chicken skewers with popular corndog for 399 baht, that is suitable for social media posts to create a trend, and creating wide awareness to meet the needs of Gen Z consumers, teenagers and people in their first jobs, who are the main target groups. This group of consumers like to look for new and unconventional experiences to create content on social media and call for attention. When dining in at the restaurant, there are colorful flags on the table to call the staff, consisting of a red flag (Order) and yellow flag (SOS). With this flag-waving communication system, the staff are ready to serve customers conveniently throughout the meal. Consumers can experience these specialties at every “Chick-A-Boom Pop-up Store” branch, Mr. Panusak concluded.

Sugalight Ice Cream adds black sesame flavour to its guilt-free ice cream

By
Tan Heng Hong
-

Sugalight Ice Cream, a sugar-free, low-fat ice cream brand in Singapore, has added a new black sesame flavour to its range of indulgent but healthy ice cream.

Sugalight is an innovative healthy ice cream that addresses the modern day need for healthier snacks and diets. Sugalight is entirely developed and manufactured in Singapore. The ice cream is awarded the HPB ‘Healthier Choice’ logo.

Sugalight ice creams are as delicious without the use of sugars (sucrose, glucose, fructose). Natural sugar replacements (Xylitol and Maltitol) with much lower glycemic index (GI) are used instead. Xylitol and Maltitol are natural sweeteners that are HPB-approved sweeteners and do not contribute to tooth decay.

Sugalight ice creams are high in prebiotic soluble fibres which help the growth of beneficial gut bacteria.

Sugalight ice creams cut this fat level to 8% while still maintaining the creaminess you desire.

Chatime Malaysia ushers in Year of Tiger with Golden Berry

By
Tan Heng Hong
-

Chatime Malaysia has introduced a limited time only Golden Berry to usher in the Year of the Tiger. Chatime describes the drink as “experience the taste of our strawberry smoothie with banana swirls that will bring you to cloud nine – An adventure you never thought you needed.”

Please ensure to stir the drink 15 times for a full-bodied flavour. Available at all outlets nationwide. Grab yours now.

What is interesting about Chatime Golden Berry is that the ingredients strawberry and banana are not the usual ingredients associated with Chinese New Year.

Nestlé Thailand launches soy-based Milo as a dairy-free option

By
Tan Heng Hong
-

Nestlé Thailand has introduced a plant-based Milo to make the popular malted drink suitable for consumers who want a dairy-free, lactose-free option. The new Milo Soy is formulated with soy and malt to deliver the same goodness of Milo with all 9 essential amino acids, plant-based protein from soy, calcium and vitamin B complex. The new Milo Soy also taps into plant-based dietary trend.

Interestingly, Nestlé Malaysia introduced a plant-based Milo made from almond and soy with a strong emphasis on almond as the key ingredient.

POKKA’s CNY Exclusive Collaboration with Salt Restaurant

By
Tan Heng Hong
-

In celebration of the Lunar New Year, POKKA launches an exclusive collaboration with Salt Restaurant – a yummy combination of POKKA’s popular picks: Jasmine Green Tea and Houjicha with Salt’s exclusive Garlic Cream Cheese Buns with Bak Kwa.

In this unconventional CNY combi that you shouldn’t miss, you can secure this exclusive set featuring Salt’s Garlic Cream Cheese Bun with Bak Kwa exclusive to this collaboration with POKKA. The indulgent pillowy soft potato bun filled with whipped French Cream Cheese with the fragrant garlic butter glaze and sweet-savoury bak kwa bits pairs perfectly with POKKA’s Jasmine Green Tea with its lightly sweet, floral flavour that is refreshing and easily everyone’s favourite drink. POKKA’s Houjicha’s smoky flavour accentuates the rich and savoury taste profile of the buns.

This exclusive POKKA x Salt collaboration set is available to order via DMs on @restaurantsalt.sg Instagram account or walk-in at 49 Circular Rd, Singapore 049404 from 27th January 2022 while stocks last. Each set retails at $28 which will include 2 Garlic Cream Cheese Buns with Bak Kwa and 2 of POKKA’s curated favourite drinks, a set of red packets and a pair of mandarin oranges to kickstart a prosperous and fulfilling Year of the Tiger.

FOLLOW ME Aims To Create A Safer Environment For Students By Donating Anti-Bacterial Hand Sanitisers To Schools

By
Tan Heng Hong
-

FOLLOW ME invites all schools to sign up for this initiative to receive complimentary bottles of hand sanitizer

KUALA LUMPUR, 19 January 2022 – With 2022 fast approaching, Malaysians are all excited to welcome in the new year with renewed hope. Whether it’s for business or for leisure, everybody is busy planning for the year ahead while adjusting to new norms. In the midst of all this, schools are also preparing for a new school year with in-person classes. Recognising the need for better hand hygiene in schools, FOLLOW ME is taking the initiative to supply primary and secondary schools with their Anti-Bacterial hand sanitizers to keep students, teachers and staff safe.

With this endeavour, FOLLOW ME aims to donate more than 120 bottles of 150ml Anti-Bacterial  hand sanitizers to each participating school with the objectives of highlighting the importance of maintaining personal hygiene, and helping students, teachers and parents curb the spread of COVID-19. The hand sanitizers will be distributed to all primary and secondary schools who register through this Google Forms: https://forms.gle/NxnLDaXWR3kVCsnD9.

In accordance with the latest government-mandated standard operating procedures (SOPs), schools are installing temperature monitors and re-arranging classroom settings to comply with social distancing measures. The guidelines also emphasize the necessity of providing sufficient hand sanitizers in every classroom, because hands are often considered a “germ hotspot” where bacteria or viruses could easily spread through contact. Thus, FOLLOW ME is joining the effort to ensure that every school is a safe and comfortable learning environment by donating hand sanitisers early in the new school year.

“FOLLOW ME has always been committed to providing safe and reliable personal hygiene products to Malaysians. As COVID-19 continues to make an increasing impact on the lives of more and more Malaysians everyday, we hope to play our part in helping everyone stay safe. We hope that we are able to encourage and support our education institutions to open their doors to students and to have students return to schools with an ease of mind through this contribution of hand sanitisers,” says Patrick Ee , General Manager of Tohtonku Malaysia & Singapore.

As part of the registration process, each school will need to provide FOLLOW ME with a school representative’s contact details and the necessary school information via the Google Form. Upon confirmation of the school’s and representative’s details, the FOLLOW ME team will arrange for the hand sanitizers to be delivered as efficiently as possible. In addition, FOLLOW ME invites and welcomes members of the public to inform school administrations to participate in this initiative and to receive complimentary hand sanitizers. There are more than 9,000 primary and secondary schools all across Malaysia, and FOLLOW ME is aiming to provide hand sanitizers to as many of these schools as possible. Therefore, FOLLOW ME urges all interested schools to register by the deadline of 13 February 2022.

Learn and explore more about FOLLOW ME’s products and ranges by visiting  www.followme.com.my. For the latest updates and promotions, please check out FOLLOW ME’s  Facebook page at www.facebook.com/followmemalaysia.

Click here to purchase FOLLOW ME products on Shopee.

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