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7-Eleven Philippines reinvents Pan de Coco with new 7-Fresh Coco Pao

By
Tan Heng Hong
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7-Eleven Philippines is giving the classic Pan de Coco a fresh twist with its latest creation—the 7-Fresh Coco Pao. Available exclusively at 7-Eleven stores in Cagayan de Oro (CDO), this new offering blends the soft, pillowy texture of siopao with a rich bukayo (sweetened shredded coconut) filling. Priced from just PHP 35, it’s a modern take on a beloved Filipino favorite.

Pan de Coco, traditionally a sweet bread roll filled with bukayo, has long been a staple in local bakeries and snack counters across the Philippines.

Mentos releases pocket-sized fruit mint pack in Malaysia

By
Tan Heng Hong
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The all-new 1cm-thin Mentos Fruit Mint pack is now available exclusively at 7-Eleven Malaysia for a limited time only. Designed with convenience in mind, this ultra-slim packaging is just 1cm thick—perfect for slipping into your pocket, purse or even the smallest compartments of your bag. Innovative packaging creates new opportunities for brands to tap into diverse consumption moments.

Sunshine Bakeries Malaysia elevates the corn cream bun experience

By
Tan Heng Hong
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Sunshine Bakeries Malaysia has introduced the Royal Buttercorn, a limited edition cream bun enriched with Hokkaido milk. This indulgent creation reimagines texture by incorporating corn pieces offering a fresh twist on the classic corn cream bun, an already beloved flavour in their the cream bun segment in Malaysia.

Sunshine Bakeries Royal Buttercorn is available in the Klang Valley, Negeri Sembilan, Penang, Johor and Malacca.

Road to Give 2025: Running with Heart at MOXY Putrajaya (IOI Resort City)

By
Tan Heng Hong
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Putrajaya, Malaysia — 22 October 2025 – The spirit of giving ran strong at Moxy Putrajaya as associates, families, and partners came together for Road To Give 2025, hosted by the Moxy Putrajaya team. This year’s event welcomed an inspiring 923 runners, including 81 junior participants, marking another milestone in Marriott International’s 11th year of this signature global charity run.

What began as a simple run has grown into something much greater — a celebration of unity, compassion, and purpose. Road To Give isn’t about distance or timing — it’s about heart. It’s about thousands moving together for causes that matter, making real impact in the communities where we live and work.

As part of Marriott International Malaysia’s five-region Road To Give activation from 11 to 19 October, Moxy Putrajaya joined fellow hotels in Desaru, Penang, Langkawi, and Kuala Besut in championing this year’s causes, which include:

  • Funding a new distribution truck for Kechara Soup Kitchen Society to reach more Malaysians in need.
  • A RM50,000 contribution to support Langkawi Autism Care Centre.
  • Continued assistance for early intervention at Kiwanis Down Syndrome Foundation Johor Bahru.

Marriott International’s growing family of 54 operating hotels across Malaysia — spanning 18 distinctive brands with 20 more in the pipeline — proves that no matter the category, whether Luxury, Premium, Select, Classic, or Distinctive, our purpose remains the same: to serve, to uplift, and to lead with impact.

The success of the event was made possible through the passion and teamwork of the associates from hotels under IOI Properties Group, who played an active role in the planning and execution of the run alongside the Moxy Putrajaya team.

At Moxy Putrajaya, the day was filled with energy, color, and community spirit. Beyond the 5KM, 10KM, and Junior Runs, guests enjoyed a range of family-friendly activities, including bowling, ping pong, throw ball, sand painting, face painting, and Kicktopia games.

Adding flavor to the fun, the five IOI Resort City hotels came together to curate delicious treats for the runners:

  • Putrajaya Marriott Hotel: Roti John Sardine
  • Le Méridien Putrajaya Hotel: Chocolate & Banana Focaccia Bread
  • Palm Garden Putrajaya Hotel: Banana Smoothies
  • Moxy Putrajaya Hotel: Chicken Satay Wraps, Sparkling Juice
  • Four Points by Sheraton Puchong Hotel: Chicken Slice and Egg Croissant Sandwich
Chicken Slice & Egg Croissant Sandwich by Four Points by Sheraton Puchong Hotel

The event was made possible through the generous support of IOI Properties, IOI City Mall, Kechara Soup Kitchen, Nestlé, UFC Refresh Coconut Water, Drinho Sparkling Tea, Dilmah Tea, Green Fusion, SIMA Parking, and MPS Sepang.

Refreshing Coconut Water by UFC

Moxy Putrajaya also welcomed the NextGen Marriott Business Councils Malaysia, who showcased their community-driven initiatives during the event.

The day concluded with the recognition of top runners — Top 20 finishers each for the 5KM, 10KM, and Junior categories — who embodied the true meaning of Road To Give: running with heart, for a cause.

We could not be prouder to stand together for the 11th year of Road To Give — stronger, louder, and more meaningful than ever. Every stride today reflects our shared commitment to making a positive difference.

As the sun set over Putrajaya, one thing was clear — Marriott doesn’t wait for change. We run towards it.

Carlsberg Smooth Draught Heats Up the Street with World of Smooth 2025

By
Tan Heng Hong
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A multi-sensory exploration of spicy bites, smooth beer, surprise drops, and pure good vibes done #BestWithCarlsberg

KUALA LUMPUR, 24 October 2025 – Things are about to get real spicy and Carlsberg is cooling it down in the smoothest way with World of Smooth 2025. A nationwide celebration of Malaysia’s fiery food culture — perfectly paired with the smoothest beer in town. From September to November, fans can expect one-of-a-kind experiences, from flavourful food trails to music-fuelled alleyway takeovers that turn everyday hangouts into smooth and unforgettable moments.

World of Smooth 2025 kicks off with the Smooth & Spicy Food Trail — a flavour-packed adventure across Malaysia’s hottest eats. From kurau cili garam in Malacca to tongue-tingling mala hotpot in Johor, each stop delivers fiery flavours, perfectly balanced with the signature smoothness of Carlsberg Smooth Draught. The trail is a flavour journey where every bite turns up the heat, and every sip of Carlsberg Smooth Draught cools it down just right.

Every location has been handpicked for the ultimate pairing experience, where Carlsberg Smooth Draught’s easy-pour pull-off cap, smooth-as-silk finish, and refreshing body prove that it’s made for spice. Whether you’re sweating over sambal or indulging in aromatic Thai delicacies, an ice-cold Carlsberg Smooth Draught resets your palate and keeps the taste adventure going strong — because hot flavours deserve a beer that can keep up.

Carlsberg is also collaborating with MiX store to launch the Smoothest Self-Heating Steamboat Set, a portable, fiery-hot feast that’s ready in 15-minutes. Just pour in a can of Carlsberg Smooth Draught to boost flavour and tame the heat. You can even customise the beer’s intensity by pouring 100%, 50%, or 30% — depending on how smooth you like your steamboat experience. With punchy soup bases and premium ingredients, it’s the ultimate pairing for spice chasers on the go.

“With World of Smooth 2025, we’re levelling up the ‘Spicy Trail’ journey. Food is at the heart of Malaysian culture, and our passion for spicy flavours deserves to be celebrated alongside the effortlessly smooth brew that is Carlsberg Smooth Draught. At Carlsberg, it’s always been about more than just beer, it’s about delivering experiences that are unique, cool, and right on trend. From spicy food collabs to the coolest tunes, this campaign brings together everything that’s made #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.

The big World of Smooth showcase? CarlsCrib: Smooth Edition — a two-day experiential takeover happening from 14 to 15 November at Sentul Depot, Kuala Lumpur — designed to be an immersive hangout built for foodies, music heads, and beer lovers alike. Guests can explore a curated line-up of spicy food flavours from around the region, challenge their taste buds across escalating heat levels, and chill out with an ice-cold Carlsberg Smooth Draught at every turn.

But the heat doesn’t stop there. The weekend is set to light up with a fiery lineup of international and local acts, headlined by Shiga Lin, the Hong Kong singer and actress bringing the Fiery Heatwave. The beats keep rolling with Tydel delivering smooth sonic vibes and YuNoHoo turning up the heat with Indian-influenced rap rhythms. Over at the DJ stage, expect full-throttle energy from DJ Angemi (Italy), DJ Roxy June (Thailand), and local favourite DJ Tick. For those craving something live and loud, Fang Kong will bring the house down with raw, immersive music. So, what are you waiting for? Register now at https://carlscrib.my/ and redeem a complimentary Carlsberg Smooth Draught!

Turning up the vibes, Carlsberg Smooth Draught is also dropping the smoothest collectible of the year – a series of limited-edition mini-Bluetooth speakers, designed to bring the full flavour of the World of Smooth to life. Each speaker comes in a mystery blind box featuring five vibrant designs — and for the lucky few, one secret exclusive version is hidden inside, waiting to be collected!

Happening now until November 2025, every purchase of Carlsberg Smooth Draught could land consumers one of these ultra-coveted sonic sidekicks. Whether it’s buying RM90 worth of Carlsberg Smooth Draught at the local pub, six big bottles at your favourite eateries or picking up two 6-can packs at super-hyper markets, 99Speedmart or online sites, beer lovers stand a chance to score this ultimate smooth companion.

Want the full set? Hit up the convenience store promo — just buy any Carlsberg Smooth Draught can at participating stores for a chance to win all speaker designs in an exclusive bundle.

Whether you’re chasing heat, beats, or just the next cool hangout, World of Smooth 2025 is where it’s all going down. Grab your crew, and get ready to taste, vibe, and unbox your way through the best and smoothest celebration of the year.

For more details, visit https://bestwithcarlsberg.my/wos/. And remember to always #CELEBRATERESPONSIBLY. If you drink, don’t drive. For non-Muslims aged 21 and above only.

Nestlé Malaysia unleashes Drumstick Stranger Things Ice Cream ahead of season 5 premiere

By
Tan Heng Hong
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With the highly anticipated premiere of Stranger Things Season 5 set for November 2025 on Netflix, Nestlé Malaysia has unveiled its latest themed treat: Drumstick Stranger Things Ice Cream. The globally acclaimed series continues to captivate not only audiences but also the food industry, inspiring a wave of collaborations across the globe.

The Nestlé x Stranger Things collaboration delivers a mouthwatering blend of chocolate and vanilla ice cream, topped with a berry sauce designed to resemble a cracking portal—capturing the essence of the Stranger Things universe in every bite.

 

 

 

 

Innovative packaging breathes new life into gum market with Doublemint’s latest launch

By
Tan Heng Hong
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Doublemint Refresher Gum has made its debut in Malaysia, offering a sugar-free chewing experience in a sleek canister bottle designed for on-the-go freshness. As the gum category faces a slow decline in consumer engagement, innovative and practical packaging like this is becoming essential to spark renewed interest. The gum is available in two refreshing flavours: Fruit Mix and Peppermint.

L-Men muscles into mealtime with high-protein Platinum Noodles

By
Tan Heng Hong
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L-Men, Nutrifood Indonesia’s specialized nutrition brand focused on men’s health and fitness, is branching out into a new product category: noodles. The newly launched L-Men Platinum Noodles offer a high-protein alternative with 24 grams of protein per serving, while keeping fat and sodium levels low.

This expansion gives L-Men consumers a convenient, protein-rich option to support their fitness goals at mealtime. For L-Men, this expansion allows the brand to tap into a wider range of consumption moments and integrate more seamlessly into consumers’ daily routines.

New est Glow Edition captivates young, novelty-driven consumers

By
Tan Heng Hong
-

est, a carbonated soft drink brand under Thai Beverage, has unveiled its latest innovation — est Glow Edition, a vibrant new line of sodas that illuminate when exposed to light. This playful twist enhances the fun factor of traditional fizzy drinks, designed to captivate young, novelty-driven consumers who form the heart of est’s consumer base.

While brightly colored beverages often face criticism for their association with artificial additives and health concerns, their vibrant hues continue to captivate young consumers, symbolizing excitement and playful indulgence. Rather than relying on artificial coloring, brands can opt for natural alternatives that enhance consumer acceptance while preserving the playful appeal of vibrant beverages.

The est Glow Edition has four flavours:

  • Electric Green
  • Sigma Blue
  • Pinky Winky
  • Flashy Yellow

The brand has appointed GELBOYS, a fast-rising teen idol group, as its product ambassadors — a strategic move that aligns perfectly with its target audience and fosters a deeper emotional bond between the brand and young consumers.

Est employs an exclusive distribution strategy by offering each flavor through distinct sales channels, prompting consumers to seek out different variants. This approach adds an element of discovery and excitement to the shopping experience, making it more engaging and rewarding.

The luminous hues of est Glow Edition perfectly complement the Halloween spirit. To amplify the festive vibe, the brand is launching a themed activation — the glow-overload lab experience — at the PMCU SIAM HALLOWEEN 2025 at Siam Square Block I from October 24 to 26, 2025.

Est achieved a 6% increase in volume sales, defying the overall decline in the flavoured soft drink market in Thailand, which contracted by 6% to THB 17.39 billion in the 12 months leading up to August 2025, according to NielsenIQ. est’s market share in modern trade channels surged to 24.6% as of June 2025.

 

The Laughing Cow Launches Pizza-Flavoured Breadsticks with a Cheeky Surprise

By
Tan Heng Hong
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Singapore, 23 October 2025 – The Laughing Cow is serving up a bold new way to snack with the launch of The Laughing Cow’s Cheez Dipper Pizza Breadsticks. This savoury new variant joins the brand’s beloved Cheez Dipper lineup, bringing a playful twist to the iconic pairing of creamy cheese dip and crispy breadsticks in pizza flavour, expanding the brand’s footprint in the healthy snacking segment.

Already available in plain, strawberry and blueberry variants, The Laughing Cow Cheez Dippers have become a go-to choice for families and young snackers in Singapore. With the introduction of pizza-flavoured breadsticks, the brand takes its step into savoury snacking – offering a flavour-forward experience that’s both satisfying and wholesome.

Made from cow’s milk and naturally rich in calcium, The Laughing Cow Cheez Dippers are free from artificial flavours, colours and preservatives. Each portion is individually sealed and perfectly sized for school lunches, desk-side cravings or on-the-go indulgence. It’s a dip-and-crunch moment made for those who crave delight in every bite.

Alamjit Singh Sekhon, General Manager – South East Asia, shared, “We are really excited to introduce The Laughing Cow’s Cheez Dipper Pizza Breadsticks, the newest addition to The Laughing Cow range in Singapore. Snacking is a fun moment, with pizza as a universally loved flavour among kids. Under The Laughing Cow brand, we are launching a delicious and nutritious product inspired by this loved flavour. Pizza-flavoured breadsticks combined with The Laughing Cow’s cheese dip come together to create The Laughing Cow’s Cheez Dipper Pizza Breadsticks. The variant is also rich in calcium, which is a key
micronutrient deficiency. Pizza Dippers is in line with our philosophy of ‘For all for good’ to have nutritious snacking accessible and enjoyable for everyone.”

The Laughing Cow Blind Box Plushie Series

To support the launch, The Laughing Cow is introducing a limited-edition blind box plushie series inspired by snack-time moods. With every $12 spent on The Laughing Cow products, fans can redeem one blind box plushie from the brand’s exciting new collectible lineup.

Each plushie is a snack spirit character brought to life. From the wide-eyed Egg-cited for Cheese to the dramatically sweet Cry Berry, the crusty but lovable Grumpy Cheese Toast, and the unapologetically chill Whatever, I Will Eat Pizza. There’s also the delightfully dapper Cheeseful Monsieur Croissant and the every-sunny Merry Berry. Whether you’re collecting, gifting, or just vibing with your snack mood, these plushies add a layer of surprise and personality to every bite.

Available in major supermarkets and online platforms starting 10 October 2025, this new variant invites snackers to dip into joy and crunch into flavour. And from 17 October onwards, the collectible plushie series adds a cheeky surprise to the experience – turning everyday snacking into a moment of delight with The Laughing Cow.

Whether you’re a parent looking for a playful snack or a foodie chasing the next fun flavour, this is your chance to collect a little piece of happiness along the way.

In addition to Cheez Dippers, The Laughing Cow offers a wide array of products including Creamy Cheese Triangles, Belcubes, Cheese Slices, and Cheese Spread in Tub — alongside other beloved Bel brands like BabyBel and Kiri.

For more information on The Laughing Cow, visit https://www.thelaughingcow.com.

 

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