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CEDEA debuts Korea‑inspired Eomuk Bar in cheese tasty and Korean spicy flavourss

By
Tan Heng Hong
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CEDEA, Indonesia’s leading frozen seafood brand, has introduced its newest product—the CEDEA Snack Korea Eomuk Bar. This ready‑to‑eat Korean fish cake is available in two flavours: Cheese Tasty and Korean Spicy.

The launch follows the brand’s earlier 2024 releases of the Eomuk Bar (Cheese and Vegetable) and the Korean Stick corndog.

Available at Indomaret, the latest CEDEA Eomuk Bars provide easy access as a ready snack.

Vico expands beyond drink with Vico Bytes

By
Tan Heng Hong
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Vico, the chocolate malt drink from Malaysia’s Maestro Swiss Industries Sdn. Bhd., has broadened its product line with the introduction of biscuit sticks. Evolving from its signature malt drink to ice cream and now biscuit sticks, the brand continues its mission to leverage its popularity and expand into more consumption occasions. The new Vico Bytes, infused with malt chocolate, come in two tempting flavours: Salted Caramel and Classic.

Wonda introduces Lychee Flavoured Black Coffee in Malaysia

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Etika’s coffee brand, Wonda, has unveiled its newest innovation in Malaysia — the Lychee Flavoured Black Coffee Drink. This launch follows closely after the introduction of the brand’s all‑new Wonda Black Coffee.

The Lychee Flavoured Black Coffee Drink combines the rich aroma of Arabica and Robusta beans with the fruity flavour note of lychee, delivering a refreshing, fruity coffee experience.

Meanwhile, the all‑new Wonda Black Coffee is crafted to be ‘zero bitter,’ directly addressing the common concern of consumers who prefer a smoother, less bitter and more accessible flavour profile.

The brand cleverly connects its ‘zero bitter’ message to the bitterness of heartbreak with the tagline, ‘Leave the bitterness to your ex, your coffee needn’t to be.’ This strategy echoes the light‑hearted style of competitor ZUS Coffee’s RTD tagline, ‘Manis macam janji ex you’ (Sweet like your ex’s promises), which can be interpreted in various ways. Ultimately, these messages are relatable and help brands build stronger connections with their audience.

New Mộc Châu Creamery rooted in 70 years of dairy heritage

By
Tan Heng Hong
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Vinamilk‑owned Mộc Châu Milk has officially introduced Mộc Châu Creamery, a premium fresh milk brand that builds on nearly 70 years of Mộc Châu’s dairy heritage, celebrating single‑origin quality and reinforcing the company’s commitment to sustainable growth.

Mộc Châu Creamery super‑premium single‑origin UHT milk highlights the brand’s heritage, aiming to appeal to quality‑focused and taste‑driven consumers beyond its traditional northern base.

Mộc Châu Creamery emphasises the superior quality of single‑origin milk, sourced entirely from a closed ecosystem within Mộc Châu’s ‘Golden Belt’ — located 1,050 meters above sea level, with a year‑round cool climate averaging 15–20°C. Products under the Mộc Châu Creamery include UHT milk and yogurt.

Shae.Co goes beyond matcha with new limited‑time Hojicha series

By
Tan Heng Hong
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Shae.Co, the Malaysian brand known for its creative coconut shakes and coconut‑based delights, is turning heads with its new Hojicha series. While matcha’s vibrant green has long dominated the scene, the rich brown tones of hojicha are now stepping into the spotlight.

Crafted with tea leaves grown in China and roasted in Japan, Shae.Co delivers the best of both worlds in every sip. The Shae.Co Hojicha range is available for a limited time only from 12 December 2025 until 31 January 2026.

Indofood brings Dalgona Coffee and Peach Mochi to its new Korean ice cream series

By
Tan Heng Hong
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Indofood has introduced a new Korean‑inspired ice cream range in Indonesia, the Choc Rocks Bar Korean Series. The lineup features two unique flavours: Dalgona Coffee, with its sweet‑bitter profile that enhances every bite, and Peach Mochi, which delivers the refreshing taste of peach paired with delightfully chewy mochi.

Heritage Group launches Almond Breeze 25 kcal campaign in Thailand with Yaya Urassaya as brand ambassador

By
Tan Heng Hong
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Heritage Group has introduced the Almond Breeze 25 kcal Light Up Your Day campaign, highlighting its Unsweetened almond milk as the lowest‑calorie option in the market at just 25 kcal per serving. Made with premium California almonds, the drink is sugar‑free and cholesterol‑free, appealing to health‑conscious consumers who want wellness without sacrificing taste.

To strengthen its image, Almond Breeze has appointed Thai superstar Yaya Urassaya Sperbund as brand ambassador, embodying a modern, healthy lifestyle full of positivity.

The alternative milk market in Thailand is projected to grow over 30% in 2025, driven by health, sustainability, and reduced animal product consumption. Almond Breeze, already the No. 1 almond milk brand in both the U.S. and Thailand for three consecutive years, aims to reinforce its leadership through this campaign.

Marketing will span online and offline advertising, influencer collaborations, CSR activities, and product sampling, positioning “25 kcal” as a memorable brand marker. Heritage emphasizes Almond Breeze as more than a beverage — a balanced lifestyle choice that combines nutrition, convenience and taste.

Mondelez Malaysia unwraps Cadbury Dairy Milk Silk Mousse for festive celebration

By
Tan Heng Hong
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To celebrate the festive season, Mondelez Malaysia has introduced Cadbury Dairy Milk Silk Mousse — a decadent new treat that combines the signature creamy richness of Cadbury milk chocolate with a delicate, aerated mousse center. This indulgent creation is crafted to deliver a lighter, melt‑in‑the‑mouth texture while still offering the familiar, comforting taste that chocolate lovers cherish.

Sugar-free soju brand Me Hay debuts new honey lemon flavour

By
Tan Heng Hong
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Me Hay, the sugar‑free soju brand from Thailand’s Boon Rawd Trading, has introduced a new Honey Lemon flavour, joining its existing lineup of Red Sorbet, Honeydew Melon, Japanese Plum, Green Grape, and Fresh.

As Thailand’s first sugar‑free soju, Me Hay caters to health‑conscious modern consumers while preserving the authentic Korean taste and quality.

In South Korea, sugar‑free soju is transforming drinking culture as health‑conscious consumers seek lighter options. Traditionally regarded as a calorie‑dense spirit, soju is now being reimagined. In Thailand, brands like Me Hay are helping to extend this sugar‑free trend to new markets.

Dubai chocolate creator brings four creations to Singapore

By
Tan Heng Hong
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Sna’ap Dubai Chocolate by Chef Nouel Catis, a Filipino creator known for making the viral Dubai chocolate, has recently made available its creations in Singapore. The growing Dubai chocolate trend has evolved into a showcase of local flavours and textures.

Chef Nouel Catis’ Sna’ap Dubai Chocolate collection features four creations inspired by Middle Eastern, Filipino and Japanese flavours.

Dubai Chocolate: Pistachio Kunafa – Milk/Dark: The original icon: crisp kunafa and roasted pistachios folded into velvety 39% milk or bold 60% dark chocolate, inspired by Middle Eastern flavors.

Manila Chocolate – Ube Baklava: A tribute to Filipino and Middle Eastern flavors, blending creamy 39% milk chocolate with sweet ube, crunchy cashews, and flaky baklava.

Fukuoka Chocolate: Inspired by Fukuoka’s legendary Amaou strawberries, this creation is an artful harmony of strawberries, Lotus biscuits, white chocolate, and almonds.

Abu Dhabi Chocolate: Inspired by Abu Dhabi’s rich heritage, this creation unites saffron, cardamom, tahina, dates, and a radiant gold-leaf finish for a luxurious, nostalgic indulgence.

Other expressions of the Dubai Chocolate trend in various markets include:

Ülker Istanbul Chocolate (Turkey) — a blend of authentic Turkish milk chocolate, crunchy hazelnuts, and crispy kadaifi, inspired by the rich culture and flavors of Istanbul.

Lindt Tokyo-Style Chocolate Matcha Strawberry is made with premium, ceremonial grade Chamei Minami matcha, crispy Genmai roasted rice and fruity strawberries.

In Algeria, Moment El Djazair is a new chocolate bar inspired by Makrout El Louz, blending Algerian heritage with elegance to create an exceptional treat with a unique taste. Makrout El Louz is a traditional Algerian almond cookie, often enjoyed during celebrations such as Eid, weddings, and family gatherings.

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