Orion Vietnam has introduced a special collaboration for its An Rice Crackers, teaming up with Orion’s own snack labels O’Star and Swing to deliver an irresistible new duo of flavours.
Grilled Rib Flavour – the signature taste from O’Star, rich BBQ, trendy and super delicious.
Baked Potato Cheese Flavour – an upgraded version of the familiar cheese taste, now with more cheese, stronger aroma, creamy richness and irresistible crunch.
Second year of SAFI’s initiative supports 25 outstanding female students in their pursuit of education and leadership
KUALA LUMPUR, 19 December 2025 – SAFI, Malaysia’s No.1 halal beauty brand, announced the recipients of its second annual Biasiswa Siswi SAFI Scholarship Programme, distributing up to RM1,000,000* in educational funding to 25 exceptional Malaysian female students. Each recipient is set to receive financial support of up to RM40,000* to pursue higher education at public universities (IPTA).
The programme was established with the understanding that countless talented Malaysian women face significant barriers including financial constraints, family responsibilities, and societal expectations that could interfere with their academic aspirations. Through the Biasiswa Siswi SAFI Scholarship Programme, SAFI reaffirms its commitment in ensuring that deserving students are not held back from pursuing their educational goals. This year’s programme received over 20,700 applications—approximately 21 times more than the previous year—underscoring the substantial and growing need for educational support among Malaysian women.
“SAFI believes that true beauty extends beyond what meets the eye – it emerges from confidence, knowledge, and the opportunities that shape a woman’s future. We are dedicated to women’s development because we’ve seen time and time again that when a woman is empowered with opportunity, she doesn’t merely transform her own life. She uplifts her entire family and community,” said Kazlina Mohd Kassim, SAFI Brands and Insights Specialist. “Seeing these young women achieve their dreams makes every effort worthwhile. The Biasiswa Siswi SAFI Scholarship is about more than providing financial assistance, it’s about investing in potential and creating pathways where none existed before. Each of these 25 recipients has shown extraordinary resilience and ambition. They’ve proven they have what it takes to succeed, and we are proud to stand beside them as they write the next chapter of their stories.”
Following the programme’s launch in March 2025 through SAFI’s emotionally resonant Raya film, thousands of applications were received from eligible Malaysian female students aged 18 to 25 with a minimum CGPA of 3.0. Initial applications were thoroughly reviewed for eligibility and alignment with SAFI’s mission to empower and inspire young women. Shortlisted candidates were then invited to submit self-introduction videos elaborating on their motivations, aspirations, and why they deserved this scholarship. The top 40 finalists then participated in a comprehensive online bootcamp designed to evaluate personality, communication skills, leadership qualities, resourcefulness, and critical thinking. From this exceptional group, 25 outstanding scholars were selected as this year’s recipients. Today, SAFI is not merely announcing scholarship awardees, but celebrating the realisation of 25 young Malaysian women’s aspirations—reflecting the brand’s commitment to giving back to the community that has trusted SAFI as Malaysia’s No. 1 halal beauty brand for over 35 years, by reinvesting in the future of the next generation of women.
This year’s recipients are:
“This scholarship means everything to my family and me. The financial relief will allow me to pursue my goal of pursuing higher education and has also stood as validation that our dreams matter, that the potential of young Malaysian women is recognised,” shared Nur Qaidatul Anira Binti Abdullah Suwandy from University Malaysia Sarawak. “Thanks to the Biasiswa Siswi SAFI Scholarship Programme, I can now fully concentrate on my studies without the burden of financial stress. I am determined to make the most of this incredible opportunity.”
What distinguishes the Biasiswa Siswi SAFI Scholarship Programme is its holistic and student-centric approach to empowerment. Unlike student loans, the scholarship does not require repayment, ensuring recipients graduate without financial burden or long-term stress. Scholars are also not contractually bound to SAFI after graduation; instead, they are supported through value-added career development opportunities such as internships and priority consideration for SAFI’s Management Trainee Programme—allowing them to focus fully on building their futures with confidence and independence.
To maximise reach and accessibility, SAFI conducted extensive on-ground engagement throughout April and May 2025 with two-day roadshows at five major universities and single-day activations at 15 additional campuses spanning from the Klang Valley to Perlis and Sabah. The outreach initiative culminated in the SAFI Raya Roadshow, further amplifying programme awareness amongst prospective applicants.
“The response has been extraordinary and deeply moving,” added Kazlina. “Every application represents young women with aspirations, challenges, and admirable ambition. Whilst we could only award 25 recipients this year, we are committed to expanding our impact and reaching even more deserving students in the years ahead.
*Terms and Conditions apply.
First Malaysia-China Nutritional & Functional Medicine (NFM) collaboration
GUANGZHOU, Monday, 22 December 2025 – RENN Asia Wellness, a home-grown brand focussing on Nutritional and Functional Medicine (NFM), is pioneering Malaysia-China cooperation in this field with the opening of a centre here last Friday, 19 December, attended by representatives from both countries.
Kuala Lumpur-based RENN Asia will extend its expertise to China in collaboration with Jian Shi Tang (JST) of Guangzhou to operate a first-of-its-kind wellness centre at the prestigious Leatop Plaza in Tianhe District of Guangzhou and adopting its Malaysian-developed NFM clinical framework.
Under a collaboration agreement signed on Friday between RENN Asia founder and CEO Jonathan Chew and JST founder Zhang Chu Guang, RENN Asia will provide JST with clinical expertise, programme design, and operational protocols.
The ceremony was witnessed by Prof. Dato’ Sri Steve Yap, President of the Association of Nutritional and Functional Medicine Practitioners Malaysia (ANFMP), leading Guangzhou academicians, the local medical fraternity and invited guests from the Malaysian community in Guangzhou.
Trade Commissioner of Matrade Guangzhou, Puan Farhana Kamaruddin, attended the ceremony and reception as a supportive guest to reflect Malaysia’s commitment to strengthening cooperation in the health and wellness sector.
This collaboration places Malaysia among the first in the region to export a full chronic-disease management model to China, starting with diabetes care.
China is grappling with one of the world’s largest diabetes epidemics, estimated at more than 140 million adults. Rising complications and healthcare expenditures have accelerated the search for preventive and functional medicine solutions capable of reducing long-term disease progression.
Despite strong national efforts, persistent gaps remain in preventive and functional care models, particularly those that integrate nutrition, root-cause investigation, lifestyle medicine, personalised diagnostics, and long-term monitoring. The introduction of a Malaysian-developed NFM framework is seen as a strategic complement to China’s evolving healthcare reforms.
The Malaysian-led NFM initiative offers a structured, root-cause focused alternative. Rather than merely managing symptoms, NFM emphasises personalised assessment, lifestyle and nutrition intervention, metabolic optimisation and preventive care. By doing so, it aims to stabilise or even reverse elements of metabolic dysfunction, a critically needed tool in China’s fight against chronic disease.
Chew said the presence of Prof Dato’ Sri Steve Yap as the doyen of NFM in Malaysia has reinforced the professional and scientific credibility of the NFM framework and signalled confidence that it could be scaled up regionally.
To this, Yap added: “One of the world’s largest healthcare markets is now adopting a homegrown Malaysian NFM framework. This is a significant milestone for Malaysia as it shows Malaysians could export its know-how and solutions to benefit other countries.”
RENN Asia will supply not only the NFM protocols and programme design but also experienced Malaysian practitioners as advisers for the initial launch phase. This approach ensures that the first centre accurately reflects the rigorous standards and holistic philosophy developed in Malaysia through years of clinical experience.
“Bringing a Malaysian-refined NFM framework into China shows that we can be a provider of practical healthcare solutions to other nations,” Chew said.
“Our role is not only to export knowledge, but to support JST in building a system that can sustainably transform community health outcomes in Guangzhou and eventually across China,” he added.
For JST, the partnership represents a strategic opportunity to lead the transformation of chronic disease management in Guangzhou.
“For JST, we see tremendous potential in RENN Asia’s NFM framework. Its emphasis on personalised assessment and root-cause intervention aligns with the future direction of healthcare in China,” said JST lead medical practitioner Dr Dai Qi Ming.
“Starting with diabetes, we aim to demonstrate measurable improvements in client health and quality of life,” he added.
Both organisations plan to scale the partnership to other chronic conditions once the diabetes programme demonstrates stable outcomes. Future expansion areas include cardiovascular disease, liver and metabolic disorders, hormonal imbalances, and allergy-related conditions — all of which contribute significantly to China’s rising chronic disease burden.
The joint initiative aims to generate long-term impact by reducing avoidable complications, lowering treatment costs, and improving clients’ independence and quality of life. Through this collaboration, Malaysia’s contribution extends beyond clinical expertise to knowledge export, professional capacity building, and regional health innovation.
KUALA LUMPUR (18 December 2025) – Experience festive dining and holiday happenings with The Marini’s Group. Enjoy Spanish cuisine with the cityscape and skyscrapers as your backdrop at Mesa on 51 and then party away up high or head on over to our latest club, Müro.
Mesa on 51 Restaurant
The Mesa on 51 Restaurant is offering special prix fixe festive menus for Christmas and New Year’s Eve – enjoy the fresh and bold flavours of Spanish cuisine and the lofty views of the city in holiday style.
The five-course meal begins with individual servings of an amuse-bouche duo to whet your appetite. Savour the delicate flavours of Marinated Ocean Trout with sour cream and Avruga caviar on mixed seeds crackers, and a Foie Gras Torchon Mini Burger with mixed berries.
The culinary adventure continues with next two courses – sharing plates of tapas and a paella, all bursting with flavour. They are:
Guests can opt for either the meaty Carillera or the delicate Bacalao En Salsa Verde as their choice of protein for the main course. The Carillera is a braised Wagyu beef cheek served with truffle boletus mushroom purée and baby carrots while the Bacalao En Salsa Verde is a seared cod fish with green clam sauce and celeriac cream.
For dessert, it’s a duo of delectable delights – the Tronco De Navidad and Pastelitos. The Tronco De Navidad is our version of a Christmas log cake – an indulgent hazelnut chocolate entremet layered with praline and mousse, served with berries and vanilla gelato. Dinner ends with Pastelitos, a serving of four delicate, bite-sized Christmas pastries.
If you’re looking for a New Year’s Eve dinner with a view of the KLCC fireworks show and more, the Mesa on 51 Restaurant is the perfect place to be at. The five-course dinner starts with individual servings of an amuse-bouche combo – Marinated Salmon with squid ink tosta, guacamole, trout roe and wasabi stems, and Foie Gras Torchon Mini Burger with mixed berries.
Be prepared to share the mouthwatering plates of tapas. The selection consists of:
For the rice dish, Mesa on 51 will be serving a sharing portion of Meloso de Carabinero y Boletus – creamy paella rice with cuttlefish, topped with a refreshing carabinero prawn tartare.
For the main course, choose between a hearty Filete Trufado, or the lighter Bacalao 3 Textures Cod Fish. The Filete Trufado is a grilled Wagyu tenderloin Score 5, served with truffle jus, parsnip purée and grilled asparagus while the Bacalao 3 Textures Cod Fish has cod fish served as a confit, mousse and with crispy skin together with Avruga caviar, red capsicum glaze and edamame.
The dinner and the year come to a sweet end with the Semifrio de Turrón, an nougat semifreddo with almond tuille and raspberry coulis and Las Uvas de la Suerte – the Spanish “12 grapes of luck” presented in the form of grape gummies. Traditionally eaten at midnight, the grapes represent good fortune in the coming year and as well as each month of the new year.
The Mesa on 51 Christmas Eve and Christmas Day 2025 set is available on 24 December and 25 December and is priced at RM680++ per person while the Mesa on 51 New Year’s Eve 2024 menu is only available on 31 December at RM1,180++ per person for window seating and RM1,180++ per person for non-window seating.
Mesa on 51 Nikkei Lounge
This year, celebrate Christmas Eve the Mesa way. Sip on handcrafted cocktails, enjoy festive bites, and let the music keep you going all night long. Have a happy holiday gathering with us with everyone dancing merrily in a new, fun, Mesa way. The party starts at 9.00pm on 24 December 2025.
Mesa on 51 is located on Level 51, Permata Sapura Tower. For reservations, contact +603 2386 6030 (from 10am to 8pm), +6017-688 0167, email reservations@marinisgroup.com or visit https://reservations.marinisgroup.com/.
Müro
‘Tis the season to be jolly and at Müro, we take that seriously. Müro, Kuala Lumpur’s latest nightspot, is the latest addition to The Marini’s Group family and the place to be for a party on the ground. All you need to do this Christmas Eve is dress in your Christmas party best and head on over to the Müro Ladies’ Night Christmas Eve Party.
This premier nightlife venue has been designed to deliver the best nightlife experience and beats to keep you on the dancefloor so get ready to dance the night away as Queen T and Radz spin the tunes for the evening. The party starts at 10.00pm.
Mesa on 51 is located on Level 51, Permata Sapura Tower on Jalan Pinang while Müro is at Lower Ground, The Starhill, at Jalan Bukit Bintang. For reservations, please contact +603 2386 6030 (from 10am to 8pm), +6017-688 0167, email reservations@marinisgroup.com or visit https://reservations.marinisgroup.com/.
About The Marini’s Group
Founded by restaurateur and entrepreneur Cav. Modesto Marini in 2012, The Marini’s Group prides itself on its F&B and entertainment brands for the different audiences – Marini’s on 57, Marble 8, M Marini Grand Caffè & Terrazza, Marigin Bar, Maristar and now, Mesa on 51. Each F&B outlet offers a unique dining and sensory experience.
Multi-award winning Marini’s on 57 is Malaysia’s most iconic rooftop destination with a rooftop bar, Michelin Select Italian restaurant and whisky lounge. It sits 876ft (267m) above sea level in the heart of Kuala Lumpur City and offers the city’s closest view of the Petronas Twin Towers and panoramic views of the city. A luxury establishment with an unparalleled level of service and exceptional contemporary Italian cuisine, it has become the preferred venue for numerous events and celebrations and a beacon for international celebrities, tourists, and socialites since opening in June 2012.
The three distinct spaces at Marini’s on 57 have each been designed to encapsulate and project different moods and energy to enthral all five senses. The establishment houses an extensive cigar and whisky collection and is the only luxury F&B venue in Malaysia to have released its own Sunset Hours compilation albums with music greats Jose Padilla, Chris Coco, Afterlife, and Simon Mills.
Marble 8 is Kuala Lumpur’s premier steakhouse which has added depth and elegance by reimagining the steak dining experience. Guests can expect to experience elevated steakhouse dining, exquisite flavours, authentic creations and luxurious charm when they visit this Michelin Select restaurant which specialises in dry-aged beef – their signature cuts are treated in their own inhouse custom-built dry-aging room.
Mesa on 51 is the latest rooftop destination by The Marini’s Group and brings a Spanish touch to its portfolio of luxury F&B establishments. Mesa on 51 is an entertainment and dining destination with stunning vistas of the Petronas Twin Towers, KLCC Park and other city landmarks. This contemporary venue consists of a Spanish cuisine restaurant with private dining rooms; an elegant Nikkei Lounge equipped with state-of-the-art audio-visual light technology and boosted by the Void sound system; and the Terrace Bar with its covered and al fresco seating and panoramic views. Mesa on 51 has been designed to provide guests with a multi-sensorial journey that whisks them away from the hustle and bustle of the city below to a rooftop haven with great music, mixology and Spanish cuisine in the centre of metropolitan KL.
Müro is Kuala Lumpur’s latest nightspot and the latest addition to The Marini’s Group family. This premier nightlife venue – located at The Starhill in the Bukit Bintang area – has been designed to deliver the best nightlife experience and beats with its daily themed nights and even more high energy nights when international deejays visit for stints behind the decks.
M Marini Grand Caffè & Terrazza is the country’s first champagne and caviar establishment and it combines Italian elegance with casual comfort to give guests a taste of Italian Caffè culture. At M Marini Grand Caffè & Terrazza, guests can enjoy the sophisticated offerings designed to delight epicurists, from Italian cuisine staples to local dishes.
MariGin Gin Bar is a traditional gin parlour with a twist, which offers concoctions that capture the cosmopolitan spirit of gin but with a local touch. This hidden gem in the heart of Kuala Lumpur is located at One KL.
Charoen Pokphand Foods Public Company Limited (CPF) has signed a Memorandum of Understanding (MOU) for exporting of premium-quality CP corn silage to South Korea, in partnership with the National Hanwoo Association and Reborn Agency Inc. The signing ceremony was held on 3 December at True Digital Park, Thailand. The collaboration aims to enhance the quality of Hanwoo beef cattle farming, open international opportunities for Thailand’s high-quality corn silage, and strengthen the sustainability of the livestock industries in both South Korea and Thailand.
Under this collaboration, CPF will serve as the producer and supplier of premium corn silage, with development spanning from corn variety selection, cultivation methods, harvesting, and fermentation, all supported by the company’s research and advanced feed production technologies. CPF is also committed to ensuring a sufficient and consistent supply that meets the demands of the South Korean market.
The National Hanwoo Association, as the end user, will utilize CPF’s premium corn silage in Hanwoo beef cattle farming to enhance meat quality, consistency, and overall production efficiency. The Association will also cooperate in monitoring, data collection, and performance evaluation, with the goal of further improving and developing corn silage products in the future.
Meanwhile, Reborn Agency Inc. will act as the import and distribution partner, responsible for importing corn silage from Thailand and distributing it to beef and dairy cattle farmers across South Korea, ensuring efficient logistics and broad coverage of target user groups.
Regarding the key strengths of CP Corn Silage, CPF has selected and developed special corn varieties specifically suited for animal feed. The cultivation process is conducted under strict safety standards, with harvesting carefully controlled at optimal maturity stages featuring a high milk line and appropriate moisture levels. The silage is packed in airtight, UV-protective packaging to ensure optimal fermentation. Produced from whole-plant corn including ears, CP Corn Silage is a premium-grade product that delivers consistent nutritional value and is suitable for both dairy and beef cattle, supporting improved feeding efficiency and sustainable livestock performance.
Mr. Min Gyeong-cheon, President of the National Hanwoo Association, stated :
“Hanwoo cattle are a breed with a long heritage of more than 5,000 years. The Association aims to continuously enhance their nutritional value, as well as improve quality and taste, in order to build global recognition for Hanwoo beef. After personally visiting and observing CPF’s corn silage production process, we gained strong confidence in this partnership and decided to sign the MOU, as CP Corn Silage is safe and truly well suited for Hanwoo cattle. When Hanwoo cattle are fed with high-quality corn silage, it naturally leads to high-quality Hanwoo beef.”
Reflecting strong confidence in the quality and potential of CP Corn Silage, the National Hanwoo Association has indicated an initial annual demand of approximately 4,000 tons, with plans to increase procurement volumes continuously each year to support the growth of the Hanwoo beef industry and the rising demand for high-quality animal feed in South Korea.
This three-party collaboration underscores a shared commitment to integrating expertise in feed production, technology, and market management to advance the Hanwoo beef industry through high-quality feed solutions at the upstream level, while fostering sustainable agricultural and economic cooperation between Thailand and South Korea.
Dine-in and enjoy the newly-launched Italian Sandwiches at the all-new Westgate and Tampines 1 outlets
Singapore, 17 December 2025 – Homegrown cheesecake specialist Cat & the Fiddle expands its offerings with a warm, gooey Freshly Baked Basque Cheesecake, baked fresh daily and exclusively at its new concept stores in Westgate and Tampines 1. This new concept caters to a growing popularity of warm cakes, while staying true to the brand’s signature cheesecake recipes.
Five interesting ways to enjoy the Freshly Baked Basque Cheesecake
Basque cheesecakes trace their origins to the 1990s, distinguished by their high-temperature bake that caramelises the exterior while keeping the centre irresistibly creamy and custardy. Its soft, molten centre and crustless, charred surface make it a uniquely indulgent and highly sought-after dessert. To elevate the basque cheesecake experience, Cat & the Fiddle has introduced five interesting ways to enjoy it:
Soon, dessert lovers will also be able to select the level of sweetness or opt for a sugar-alternative in the bake-to-order basque cheesecakes. While sugar is essential for binding the batter and forming the base of desserts, Cat & the Fiddle aims to help health-conscious consumers enjoy these indulgent cheesecakes while staying mindful of their wellness goals.
Crusty, soft schiacciata sandwiches
The new concept stores will also feature a cosy dine-in seating, where diners can enjoy Italian-themed sandwiches, prepared in the same sumptuous, generous style that has taken the internet by storm. The large, thin Tuscan schiacciata bread, which is crunchy on the outside and soft on the inside, is used for each sandwich, filled generously with protein, fresh greens, and a drizzle of olive oil. Bread enthusiasts and casual diners can choose from four mouth-watering variations – Turkey Ham, Honey Baked Chicken Ham, Beef Pastrami and Smoked Salmon Schiacciata Sandwiches. These sandwiches will launch at the Tampines 1 New Concept Store end-December 2025.
It has been more than a decade since Cat & the Fiddle began delighting cheesecake enthusiasts and accompanying them through countless milestones, celebrations, and special occasions with its masterfully crafted cheesecakes made from the finest ingredients. Today, the cheesecake specialist offers more than 15 flavours, ranging from perennial favourites to Asian-inspired creations and contemporary trends to satisfy the ever-evolving tastes of enthusiastic consumers. Its expanded line-up also includes newly introduced petite cheesecakes, as well as artisanal pastries such as éclairs, macarons, and cookies.
“We are thrilled to unveil our brand-new concept stores at Westgate and Tampines 1, which prepares warm, molten-centre, bake-to-order basque cheesecakes daily. This new concept marks an exciting milestone for Cat & the Fiddle, reinforcing our mission of offering the best cheesecakes in Singapore. We remain committed to maintaining, and surpassing, the expectations of our loyal customers and delighting everyone who comes to our to experience our cheesecake firsthand. Thank you for your unwavering support over the past decade. We look forward to many more exciting opportunities ahead,” Daniel Tay, Founder and Group Chairman of Cat & the Fiddle, Old Seng Choong, and Foodgnostic.
Halal-certified, Cat & the Fiddle’s Freshly Baked Basque Cheesecake retails at S$19.90 each, and Schiacciata Sandwich at S$15.90, all exclusively at its Westgate and upcoming Tampines 1 stores.
For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:
● Official website: www.catandthefiddle.com
● Instagram: www.instagram.com/catandthefiddlecakes
● TikTok: www.tiktok.com/@catandthefiddlecakes
● Facebook: www.facebook.com/catthefiddle
Honouring the spirit of family, unity and abundance with a curated selection of festive treats crafted to welcome a flourishing Year of the Horse
Singapore, 18 December 2025 – Chinese New Year, also known as the Spring Festival, is a cherished celebration of family, renewal, and enduring traditions. As one of the most significant occasions in the Chinese calendar, the festive season invites loved ones to come together in unity and honour the cultural heritage passed down through generations. It is a time filled with well-wishes for good fortune, health, and happiness – auspicious blessings that set a hopeful tone for the year ahead.
At Old Seng Choong, Chinese New Year holds a significant place in the brand’s heritage. Founded by renowned pastry chef Daniel Tay as a tribute to his father – a dedicated baker and confectioner for over 30 years – Old Seng Choong continues to uphold this legacy by creating traditional festive treats that bring families together for life’s most memorable celebrations.
The values of family, unity, and tradition have been at the heart of Old Seng Choong since its inception. Its thoughtfully crafted festive collection is designed not only to delight the senses, but also to serve as a heartfelt reminder of the precious moments shared with loved ones during Chinese New Year.
In celebration of the Year of the Horse, Old Seng Choong presents a vibrant collection featuring auspicious flavours and exquisite gift-ready packaging inspired by the horse – a powerful symbol of vitality, progress, and abundance. Each Chinese New Year item, excluding Nian Gao, comes elegantly presented with a limited-edition scarf, making every gift an expression of well-wishes for swift success and prosperity in the year ahead.
A Premium Delight for Festive Gatherings
Applewood Bak Kwa – S$68.80 (New, Premium Highlight)
A seasonal favourite returns with an elevated twist – the Applewood Bak Kwa, Old Seng Choong’s premium showcase for the Year of the Horse. Expertly marinated with the brand’s in-house blend and smoked over fragrant applewood, this bak kwa boasts a rich, smoky aroma and a tender bite that sets it apart. Each slice is individually vacuum-packed for freshness and beautifully presented in an auspicious horse-themed gift box, making it a luxurious treat for gifting or sharing with loved ones.
Old Seng Choong Bak Kwa (Box of 480g):
Crispy Tokens of Affection
Egg Rolls – S$9.80 (New)
A staple during Chinese New Year, Egg Rolls, also known as “love letters”, are cherished not only as a fragrant, crispy delight but also for its romantic origins. Traditionally used by young lovers to exchange secret messages, they symbolise heartfelt sentiments taken to heart. Old Seng Choong’s brand-new Egg Rolls are presented in vibrant packaging featuring iconic Singapore landmarks, making them a festive choice for gifting this season.
A Spirited New Flavour to Usher in the Year of the Horse
Mandarin Orange Pineapple Tarts (12 pcs) – S$45.80 (Back by Popular Demand)
Leading this year’s collection is the Mandarin Orange Pineapple Tarts, crafted specially for Chinese New Year, brought back by popular demand. Inspired by the tradition of presenting mandarin oranges as blessings of wealth and good fortune, this refreshing twist combines tangy mandarin with luscious pineapple jam encased in Old Seng Choong’s signature buttery crust.
In Hokkien, pineapple – “Ong Lai” – symbolises “fortune come”, and the addition of mandarin elevates this auspicious meaning even further. Bright, fragrant, and wonderfully festive, these Mandarin Orange Pineapple Tarts make an auspicious centrepiece on every reunion table and a thoughtful gift in the Year of the Horse.
A Festive Variety of Old Seng Choong Pineapple Tarts
Presented in beautifully designed horse-themed boxes, each set of Old Seng Choong’s Pineapple Tarts contains 12 generous pieces, perfectly shaped and meticulously baked to golden perfection. All Pineapple Tart boxes come accompanied by a limited-edition scarf featuring auspicious motifs and a spirited horse illustration symbolising joy and abundance in the Chinese New Year. Each of the three pineapple tart variants comes with a tart shell shaped in festive Chinese New Year motifs, to usher in prosperity, fortune, and good luck.
Old Seng Choong Pineapple Tarts (Box of 12 pieces):
Traditional Chinese New Year Treats Filled with Familiar Comfort
Beyond the festive favourites, Old Seng Choong continues to honour Chinese culinary traditions with its selection of classic cakes beloved for generations. These nostalgic treats evoke warmth, abundance, and the familiar comforts of home – perfect for enjoying with family or gifting to those who appreciate timeless flavours.
Old Seng Choong Traditional Chinese New Year Treats:
The Old Seng Choong traditional Chinese New Year treats – Yam Cake, Carrot Cake, Nian Gao and Red Date Cake, are available for pre-order from 18 December 2025. At the same time, the other selections can be purchased both in-store and on Old Seng Choong’s official website. The collection of traditional Chinese New Year treats begins on 5 January 2026.
Auspicious Scarf for 2026 – Inspired by the Spirited Vitality of the Horse
Every item in this year’s collection is beautifully encased in packaging inspired by the vitality and elegance of the Horse. The rich red-and-blue colour palette, gold accents, and dynamic horse illustrations are designed to convey movement, momentum, and blessings of good fortune for the year ahead.
Fortune Lucky Draw
From 5 January 2026 to 16 February 2026, customers can participate in Old Seng Choong’s sure-win Fortune Lucky Draw at all retail outlets with every purchase of S$120 in a single transaction, for purchases made in-stores only. Stand a chance to win prizes such as 999 Gold Charms (2mg), Golden Horse Plush Toys, Poker Cards, and many more. All prizes are available while stocks last. Terms and conditions apply.
For more information and updates, please visit Old Seng Choong’s official website and social media pages:
Dew Challenge Season 2 returns with the new Mountain Dew Major Melon and Honor of Kings, offering prizes worth up to RM750,000.
Kuala Lumpur, 18 December 2025 – Rising esports stars, professional gamers, and casual gaming enthusiasts – get ready to power up and compete! Malaysia’s biggest community gaming tournament is back – bigger, bolder, and more immersive. Mountain Dew and Honor of Kings, the world’s most-played mobile MOBA, today announced the launch of Dew Challenge Season 2, featuring an expanded national tournament, exclusive Mountain Dew in-game items, and a massive RM750,000 prize pool up for grabs.
Level Up in the Gorge: Mountain Dew Enters Honor of Kings
This year’s edition brings a deeper level of in-game integration from Honor of Kings, giving players a full Mountain Dew experience inside the Gorge:
Starting 20 December 2025, players can jump into the “Show Your Stripes!” in-game event, running through 9 January 2026. By completing themed missions, players will earn event coins that can be redeemed for exclusive Mountain Dew–designed cosmetics, including the Mountain Dew Major Melon Avatar Frame and the Major Melon Booster – Flowborn’s Headgear. These limited-time rewards are available only during the event period.
All registered participants of Dew Challenge Season 2 will unlock an exclusive in-game title banner, giving players a unique way to showcase their participation and stand out in the game. Alongside the event, a Mountain Dew-themed in-game environment will be available to all players from 20 December 2025 to 21 January 2026.
Battles will open with a Mountain Dew-themed round-start barrier that glows pink at kickoff, while the familiar Healing Dew item is transformed into a vibrant Major Melon bottle for players to use in combat. Please note that the event does not include a title banner unlock; title banners are reserved exclusively for participants of Dew Challenge S2.
“Honor of Kings and Mountain Dew share the same drive for pushing boundaries and energising communities,” said Amy Gan, Vice President of Marketing at Etika Sdn. Bhd. “Esports in Malaysia is fast maturing into a structured, professional ecosystem with real pathways for talent. We’re proud to support that growth. The inaugural Dew Challenge showcased the creativity of Malaysian gamers—and with Season 2, we’re levelling up the experience with more opportunities, more rewards, and more immersive gameplay.”
Amy added on, “The inaugural Dew Challenge highlighted the creativity and potential of Malaysian players, and we’re proud of the impact it made last season. The community has been eagerly looking forward to Season 2, and we’re excited to reach even more players across Malaysia. This year, we’ve made the tournament bigger, more immersive, and more accessible, giving gamers new ways to develop their skills, engage with the community, and showcase their talent on a larger stage.”
Echoing this commitment, Ashley Phuah, Senior Business Development Manager, Southeast Asia, Level Infinite, Tencent Games, said “Our continued partnership with Mountain Dew reflects our dedication to elevating Malaysia’s esports landscape. Beyond the competition, Dew Challenge Season 2 strengthens mobile esports infrastructure, supports structured tournaments, and helps position Malaysia as a leading hub for professional gaming in Southeast Asia.”
Grab Major Melon. Check the Cap. Get Rewarded Beyond the Game.
The tournament launches with a five-month season of high-stakes qualifying battles, exclusive digital rewards, and community-driven engagement, anchored by Mountain Dew’s latest launch, Major Melon — a refreshing watermelon-citrus flavoured beverage.
As part of the Mountain Dew Dew Challenge Season 2, all Major Melon bottle caps will carry a unique redemption code inside. Fans can redeem the code at dewchallenge.com to win prizes, with a guaranteed Honor of Kings Everything Box on first redemption. Subsequent redemptions unlock chances to win additional rewards, including an ASUS ROG phone, with more in-game collaborations rolling out within the Honor of Kings app throughout the season.
The season will also see exciting collaborations with selected F&B partners such as Fowlboys, with more details to be announced as the campaign unfolds. More tournaments, surprise activations, and a calendar of in-game and offline rewards will roll out through June 2026, keeping the energy high and the competition fierce. Whether you’re a rising esports contender or a casual player looking for thrills, Dew Challenge Season 2 is Malaysia’s ultimate battleground.
Register now at DewChallenge.com, and stay tuned to Mountain Dew Malaysia on Facebook and Instagram for the latest announcements, exclusive content, and player highlights.
CEDEA, Indonesia’s leading frozen seafood brand, has introduced its newest product—the CEDEA Snack Korea Eomuk Bar. This ready‑to‑eat Korean fish cake is available in two flavours: Cheese Tasty and Korean Spicy.
The launch follows the brand’s earlier 2024 releases of the Eomuk Bar (Cheese and Vegetable) and the Korean Stick corndog.
Available at Indomaret, the latest CEDEA Eomuk Bars provide easy access as a ready snack.
Vico, the chocolate malt drink from Malaysia’s Maestro Swiss Industries Sdn. Bhd., has broadened its product line with the introduction of biscuit sticks. Evolving from its signature malt drink to ice cream and now biscuit sticks, the brand continues its mission to leverage its popularity and expand into more consumption occasions. The new Vico Bytes, infused with malt chocolate, come in two tempting flavours: Salted Caramel and Classic.
