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Nestlé Malaysia unleashes Drumstick Stranger Things Ice Cream ahead of season 5 premiere

By
Tan Heng Hong
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With the highly anticipated premiere of Stranger Things Season 5 set for November 2025 on Netflix, Nestlé Malaysia has unveiled its latest themed treat: Drumstick Stranger Things Ice Cream. The globally acclaimed series continues to captivate not only audiences but also the food industry, inspiring a wave of collaborations across the globe.

The Nestlé x Stranger Things collaboration delivers a mouthwatering blend of chocolate and vanilla ice cream, topped with a berry sauce designed to resemble a cracking portal—capturing the essence of the Stranger Things universe in every bite.

 

 

 

 

Innovative packaging breathes new life into gum market with Doublemint’s latest launch

By
Tan Heng Hong
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Doublemint Refresher Gum has made its debut in Malaysia, offering a sugar-free chewing experience in a sleek canister bottle designed for on-the-go freshness. As the gum category faces a slow decline in consumer engagement, innovative and practical packaging like this is becoming essential to spark renewed interest. The gum is available in two refreshing flavours: Fruit Mix and Peppermint.

L-Men muscles into mealtime with high-protein Platinum Noodles

By
Tan Heng Hong
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L-Men, Nutrifood Indonesia’s specialized nutrition brand focused on men’s health and fitness, is branching out into a new product category: noodles. The newly launched L-Men Platinum Noodles offer a high-protein alternative with 24 grams of protein per serving, while keeping fat and sodium levels low.

This expansion gives L-Men consumers a convenient, protein-rich option to support their fitness goals at mealtime. For L-Men, this expansion allows the brand to tap into a wider range of consumption moments and integrate more seamlessly into consumers’ daily routines.

New est Glow Edition captivates young, novelty-driven consumers

By
Tan Heng Hong
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est, a carbonated soft drink brand under Thai Beverage, has unveiled its latest innovation — est Glow Edition, a vibrant new line of sodas that illuminate when exposed to light. This playful twist enhances the fun factor of traditional fizzy drinks, designed to captivate young, novelty-driven consumers who form the heart of est’s consumer base.

While brightly colored beverages often face criticism for their association with artificial additives and health concerns, their vibrant hues continue to captivate young consumers, symbolizing excitement and playful indulgence. Rather than relying on artificial coloring, brands can opt for natural alternatives that enhance consumer acceptance while preserving the playful appeal of vibrant beverages.

The est Glow Edition has four flavours:

  • Electric Green
  • Sigma Blue
  • Pinky Winky
  • Flashy Yellow

The brand has appointed GELBOYS, a fast-rising teen idol group, as its product ambassadors — a strategic move that aligns perfectly with its target audience and fosters a deeper emotional bond between the brand and young consumers.

Est employs an exclusive distribution strategy by offering each flavor through distinct sales channels, prompting consumers to seek out different variants. This approach adds an element of discovery and excitement to the shopping experience, making it more engaging and rewarding.

The luminous hues of est Glow Edition perfectly complement the Halloween spirit. To amplify the festive vibe, the brand is launching a themed activation — the glow-overload lab experience — at the PMCU SIAM HALLOWEEN 2025 at Siam Square Block I from October 24 to 26, 2025.

Est achieved a 6% increase in volume sales, defying the overall decline in the flavoured soft drink market in Thailand, which contracted by 6% to THB 17.39 billion in the 12 months leading up to August 2025, according to NielsenIQ. est’s market share in modern trade channels surged to 24.6% as of June 2025.

 

The Laughing Cow Launches Pizza-Flavoured Breadsticks with a Cheeky Surprise

By
Tan Heng Hong
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Singapore, 23 October 2025 – The Laughing Cow is serving up a bold new way to snack with the launch of The Laughing Cow’s Cheez Dipper Pizza Breadsticks. This savoury new variant joins the brand’s beloved Cheez Dipper lineup, bringing a playful twist to the iconic pairing of creamy cheese dip and crispy breadsticks in pizza flavour, expanding the brand’s footprint in the healthy snacking segment.

Already available in plain, strawberry and blueberry variants, The Laughing Cow Cheez Dippers have become a go-to choice for families and young snackers in Singapore. With the introduction of pizza-flavoured breadsticks, the brand takes its step into savoury snacking – offering a flavour-forward experience that’s both satisfying and wholesome.

Made from cow’s milk and naturally rich in calcium, The Laughing Cow Cheez Dippers are free from artificial flavours, colours and preservatives. Each portion is individually sealed and perfectly sized for school lunches, desk-side cravings or on-the-go indulgence. It’s a dip-and-crunch moment made for those who crave delight in every bite.

Alamjit Singh Sekhon, General Manager – South East Asia, shared, “We are really excited to introduce The Laughing Cow’s Cheez Dipper Pizza Breadsticks, the newest addition to The Laughing Cow range in Singapore. Snacking is a fun moment, with pizza as a universally loved flavour among kids. Under The Laughing Cow brand, we are launching a delicious and nutritious product inspired by this loved flavour. Pizza-flavoured breadsticks combined with The Laughing Cow’s cheese dip come together to create The Laughing Cow’s Cheez Dipper Pizza Breadsticks. The variant is also rich in calcium, which is a key
micronutrient deficiency. Pizza Dippers is in line with our philosophy of ‘For all for good’ to have nutritious snacking accessible and enjoyable for everyone.”

The Laughing Cow Blind Box Plushie Series

To support the launch, The Laughing Cow is introducing a limited-edition blind box plushie series inspired by snack-time moods. With every $12 spent on The Laughing Cow products, fans can redeem one blind box plushie from the brand’s exciting new collectible lineup.

Each plushie is a snack spirit character brought to life. From the wide-eyed Egg-cited for Cheese to the dramatically sweet Cry Berry, the crusty but lovable Grumpy Cheese Toast, and the unapologetically chill Whatever, I Will Eat Pizza. There’s also the delightfully dapper Cheeseful Monsieur Croissant and the every-sunny Merry Berry. Whether you’re collecting, gifting, or just vibing with your snack mood, these plushies add a layer of surprise and personality to every bite.

Available in major supermarkets and online platforms starting 10 October 2025, this new variant invites snackers to dip into joy and crunch into flavour. And from 17 October onwards, the collectible plushie series adds a cheeky surprise to the experience – turning everyday snacking into a moment of delight with The Laughing Cow.

Whether you’re a parent looking for a playful snack or a foodie chasing the next fun flavour, this is your chance to collect a little piece of happiness along the way.

In addition to Cheez Dippers, The Laughing Cow offers a wide array of products including Creamy Cheese Triangles, Belcubes, Cheese Slices, and Cheese Spread in Tub — alongside other beloved Bel brands like BabyBel and Kiri.

For more information on The Laughing Cow, visit https://www.thelaughingcow.com.

 

CU Malaysia and aT Kuala Lumpur Center Strengthen Partnership to Promote K-Food Nationwide

By
Tan Heng Hong
-

Exclusive K-Food Promotion Across 160 CU Stores and the First-Ever “K-Fresh Universe Malaysia 2025” to Showcase Authentic Korean Taste and Culture

Kuala Lumpur, 23 October 2025 – CU Malaysia, the country’s leading Korean convenience store chain, proudly announces its strengthened partnership with the Korea Agro-Fisheries & Food Trade Corporation (aT), a government agency under the Ministry of Agriculture, Food and Rural Affairs (MAFRA) of the Republic of Korea. Together, they are working closely to promote authentic Korean food and lifestyle experiences to Malaysians through nationwide promotions and cultural events.

As part of this collaboration, CU Malaysia is currently running a K-Food promotion across all 160 outlets nationwide, in partnership with the aT Kuala Lumpur Center. The promotion highlights a variety of exclusive imported Korean snacks and beverages, reflecting CU’s dedication to bringing distinctive and high-quality Korean products to Malaysian customers.

Through this campaign, shoppers can enjoy special deals such as Buy 2, Get 1 Free on selected snacks and a K-Food combo set at RM11.90, featuring CU Tteokbokki, Cantabile fruit drinks, and Istea pouch beverages. The promotion aims to make authentic Korean flavors more accessible to Malaysians, both during the festival and in their everyday lives.

The nationwide K-Food campaign complements the upcoming K-Fresh Universe Malaysia 2025, the first-ever Korean food and lifestyle festival in Malaysia, organised by aT with the support of CU Malaysia. The 10-day event will be held from 24 October to 2 November 2025, at Mytown Shopping Centre (Town Park & Sunken Garden) in Kuala Lumpur. It will feature a lively showcase of premium Korean fruits, authentic food ingredients, and freshly made Korean delicacies crafted from top-quality Korean produce.

Visitors can also enjoy a vibrant marketplace offering a wide range of K-snacks, desserts, and beverages. CU Malaysia will feature its signature Korean favorites, including CU Tteokbokki, Korean Corn Sausage, CU Gimbap, and other popular Korean drinks and desserts.

“We are delighted to present the K-Fresh Universe Malaysia 2025, an event that celebrates Korea’s rich food culture and lifestyle. CU Malaysia’s continued collaboration and support make this initiative even more meaningful. Together, we aim to expand the reach of K-Food in Malaysia and deepen cultural connections between our two countries,” said Mr. Chang Chung Ho, Director of aT Kuala Lumpur Center.

As aT Kuala Lumpur Center’s close partner, CU Malaysia plays a vital role in introducing the excellence of K-Food to Malaysians. Through its nationwide stores and participation in major cultural events, CU remains committed to promoting authentic Korean flavors, lifestyle, and innovation – bringing the heart of Korea to every Malaysian neighborhood.

The K-Fresh Universe Malaysia 2025 festival will run daily from 10:00 AM to 10:00 PM, and admission is free for all visitors. Experience 10 days of authentic Korean food, culture, and fun through exclusive combo deals, premium K-snacks, and genuine Korean products imported directly from Korea.

For more information, visit aT Kuala Lumpur Center’s official Instagram or Facebook page.

Decathlon SG Circular Bazaar Returns From 25 – 26 October

By
Tan Heng Hong
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The third iteration of Decathlon's Circular Bazaar will take place at Decathlon Singapore Lab in Kallang from Oct 25 to 26.

Decathlon Singapore is making it easier than ever to practice sports sustainably. Join us on 25–26 October to sell your pre-loved sports gear, now including weights, winter jackets and scooters & skateboards, and shop our Second Life range, enjoy on-the-spot bike check service and fun sports activities

SINGAPORE, 23 October – Decathlon Singapore is excited to announce the return of our Circular Bazaar this Saturday and Sunday, October 25 and 26, 2025.

After seeing the community embrace sustainable sports in our past Bazaars, we’re bringing the event back with major upgrades to our popular Buy Back program and some helpful new services. It’s a weekend dedicated to giving sports gear a second life, saving money, and trying new sports, all at Decathlon Singapore Lab (Kallang).

The Decathlon Buy Back Program Just Got Better

We want to help you clear out unused sports equipment and get real value back. We’re offering up to $800 back in Decathlon vouchers when we buy back your sports gear!

We’re Buying Back More Gear: In addition to Decathlon bikes and fitness machines, we are now officially accepting Decathlon weights, scooters, skateboards, and winter gear! If it’s a Decathlon product, bring it down for a valuation. Get up to $20 more when we buy back your sports gear at the Circular Bazaar!

Cash Back Option for Selected Bikes: For selected bicycle models, you now have the choice of getting your refund in monetary refund or Decathlon vouchers. We know flexibility is important, so you can now use the returned value however you need it.

Fast, Guaranteed Bike Service: Need a quick check-up for your ride? We’ve got you covered at the Bazaar: Get your bike safety-checked and tuned up in two hours, for just $40. If our team takes longer than two hours, the service is free! It’s our way of making bike maintenance quick and worry-free.

Amazing Second Life Deals: Browse our massive Second Life range of refurbished, pre-loved sports equipment at up to 80% discount off regular prices! It’s a great way to find quality Decathlon gear at a fraction of the price.

Shop Smart and Play Hard

The Bazaar isn’t just about sports products; it’s a full weekend of sports, food and fun for everyone!

Try a New Sport: Always wanted to try baseball or archery? Our sports stations are set up for you and the family to try out new sports for free.

Bazaar Passport Challenge: Engage in sustainable shopping, complete the fun activity stations on your Passport and stand a chance to win a special thank you gift for being a part of the circular movement.

Event Details

  • Event – Decathlon Circular Bazaar
  • Date  – Saturday, October 25 – Sunday, October 26, 2025
  • Time  – 10:00 AM – 8:00 PM
  • Venue – Decathlon Singapore Lab, 230 Stadium Boulevard, Singapore 397799
  • Admission Free
  • Learn More https://www.decathlon.sg/s/circular-bazaar

Lemonilo Celebrates “Family Happy Day” with Nikita Willy, Promoting the Spirit of Happy Mom, Happy Family

By
Tan Heng Hong
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Nikita Willy, Indra Priawan, and Issa at the Family Happy Day event at Plataran Senayan, Jakarta (September 23)
  • Lemonilo officially launches “Family Happy Day” as an annual celebration every September 23, reminding families that a Happy Mom is the foundation of a healthy and harmonious family.
  • Nikita Willy is introduced as the Brand Ambassador of Lemonilo, sharing her personal story about the challenges of motherhood and the importance of simple me-time moments with healthy snacks.
  • Lemonilo reaffirms its commitment to delivering healthier snacking options through Lemonilo Brownies Crispy—free from preservatives, artificial sweeteners, and synthetic coloring—while being a trusted companion for Indonesian families in celebrating the joy of a Happy Mom.

JAKARTA, Indonesia, Oct. 23, 2025 /PRNewswire/ — Lemonilo officially launched “Family Happy Day”, a special celebration dedicated to cherishing togetherness that strengthens family happiness. Carrying the theme “Happy Mom, Happy Family”, this special day highlights that a mother’s happiness is the foundation of a healthy and harmonious family.

(from left to right): Co-CEO Lemonilo, Ronald Widjaja; Brand Ambassador – Nikita Willy;
Co-CEO Lemonilo, Shinta Nurfauzia. Jakarta (September 23)

Co-CEO of Lemonilo, Shinta Nurfauzia, said: “Today marks a simple yet meaningful symbol to remind Indonesian families to always create space for mothers’ happiness. We want Family Happy Day to be a reminder that a mother’s happiness deserves to be celebrated. Starting this year, every September 23 will be recognized as Family Happy Day, at least here in Indonesia.”

As part of the celebration, Lemonilo also introduced Nikita Willy as the Brand Ambassador of Lemonilo Brownies Crispy. “Nikita Willy is an inspiring young mother who openly shares her struggles in motherhood, yet continues to maintain a positive spirit that aligns perfectly with our initiative,” Shinta added.

Through the launch of “Family Happy Day”, Lemonilo aims to be a trusted companion for Indonesian families in celebrating mothers’ happiness, while reinforcing its commitment to healthier snacking. “Lemonilo Brownies Crispy comes with the tagline ‘The Crispy Brownies that Bring You Joy’ and is free from preservatives, artificial sweeteners, and synthetic coloring—making it a safe choice for families,” Shinta explained.

Meanwhile, Co-CEO of Lemonilo, Ronald Widjaja, emphasized the pivotal role of mothers in creating a warm and nurturing family atmosphere. “A happy mom creates a happier family. When mothers feel valued, supported, and have time for themselves, the whole family benefits from that positive energy. For me, my wife’s happiness is the key to a warm household environment,” Ronald said.

At the “Family Happy Day” event, Nikita Willy, who was introduced as the Brand Ambassador of Lemonilo Brownies Crispy, shared her experience of stepping into the role of motherhood.

She described being a mother as a blessing, though one that comes with challenges. “Motherhood is not easy. There’s fatigue, there are challenges, especially with many unexpected situations—and that’s normal. We’re all human. I’ve also felt overwhelmed, but I’ve learned that taking care of mental health and making time for myself is very important,” said Nikita.

For Nikita, me-time doesn’t have to be luxurious. Even a small pause for herself, like enjoying a delicious yet healthier snack, can make a difference. “Sometimes, just sitting down for a moment while snacking on Lemonilo Brownies Crispy helps me feel calmer. It’s not just a snack, but a little reminder that mothers deserve happiness too,” she added.

Family Psychologist, Samanta Elsener emphasized that a mother’s mental health greatly affects the overall family atmosphere. A happy mother who feels supported can spread positive energy to both children and her partner. “Research shows that a mother’s mood can influence her child, meaning a mother’s happiness directly impacts the child’s emotional development,” Samanta explained.

She also noted that me-time is not selfish, but a form of self-care that allows mothers to recharge. Simple activities can help reduce stress. “Mothers who regularly take time for themselves become more resilient in facing daily challenges,” said Samanta.

According to her, a mother’s happiness cannot stand alone—it needs family support. Even small gestures from a husband can mean a lot. “A supportive father who is willing to share responsibilities plays a crucial role in maintaining a mother’s mental well-being. Families that support each other are stronger in overcoming challenges,” Samanta concluded.

Nature Valley Powers Up Snacking with New Protein Bar Flavours

By
Tan Heng Hong
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Real Energy. Real Ingredients. Real Life.

KUALA LUMPUR, 22 October 2025 – Nature Valley, the world’s number one granola bar brand, announces its latest innovation in wholesome snacking: Nature Valley Protein, now available in two indulgent fl avours – Salted Caramel Nut and Peanut & Chocolate.

Crafted for real life and real appetites, Nature Valley Protein brings together wholesome goodness and delicious taste in every bite. Perfect for anyone looking for a satisfying snack, it strikes the ideal balance of fl avour, convenience and nutrition – made to fuel every lifestyle. Each gluten-free bar contains 10g of protein, covering 20% of the daily protein needs in one satisfying bar. No artifi cial colours. No preservatives. Just real ingredients consumers can see and taste, with no artifi cial colours or preservatives.

Get your protein refuel with the Salted Caramel Nut bar, a delicious mix of peanuts and almonds wrapped in a lightly salted caramel coating. Or grab the Peanut & Chocolate bar for a classic combination of roasted peanuts and chocolate chips, dipped in rich chocolate. A generous spread of nuts and seeds gives every bite the signature Nature Valley crunch – it’s satisfying, wholesome and deliciously real.

Real Energy. Real Ingredients. Real Life. Snacks That Can Keep Up

Today’s on-the-go lifestyles call for snacks that do more. As schedules get busier and functional foods become essential to keep up, Nature Valley Protein Bars deliver: tasty, energy-packed, and made with honest ingredients for convenient, wholesome refuelling.

Since inventing the world’s fi rst granola bar in 1975, Nature Valley has led the charge in better snacking — selling over 2.7 billion bars last year to more than 102 million people worldwide. The new Protein range is the latest proof that the brand knows what real snacking should taste like: good, simple, and satisfying.

Whether it’s a midday pick-me-up, a quick breakfast on the run, or a snack to tide over till dinner, Nature Valley Protein Bars make it easy to keep you sustained throughout the day. Each Nature Valley Protein Bar provides 10g of protein and is rich in protein. Gluten-free and vegetarian-friendly, the bars contain no added colourings or preservatives. Certifi ed Halal, the Nature Valley protein bars cater to a variety of dietary preferences and requirements.

Nature Valley Protein’s Salted Caramel Nut and Peanut & Chocolate bars are now available at major supermarkets and retailers, such as Aeon, Jaya Grocer, Village Grocer, Qra and Sogo.

For more information, visit Nature Valley Malaysia’s Instagram!

Tiger Beer launches Roar United, Together Roars Louder — Take Your Passion All The Way To Old Trafford

By
Tan Heng Hong
-

Roar United by Tiger Beer Malaysia rewards fans with exclusive merchandise, football-themed activations, and the ultimate trip to Old Trafford. 

KUALA LUMPUR, 22 OCTOBER 2025 –  Tiger Beer, the Official Beer Partner of Manchester United, is giving Red Devils supporters a bold new reason to roar, celebrating the enduring passion that has united generations of fans.  

For decades, the passion for Manchester United has echoed across communities – passed from fathers to daughters, uncles to nephews, and friends who become family.  Like a tiger’s roar that refuses to be silenced, the devotion endures. Now, Tiger Beer is turning that loyalty into living history, ensuring voices from this part of the world roar alongside the legends at Old Trafford. 

At the heart of Roar United is the Roar United Archive — a powerful collection of stories that pays tribute to the passion, pride, and generational loyalty of Malaysia’s Manchester United fans. For the very first time, one fan will have the exclusive honour of delivering the Roar United Archive to Old Trafford, where it will be showcased in the iconic Manchester United Museum, ensuring Malaysia’s fan voices echo on for generations to come.

To build the Archive, from 20th October to 23rd November, Tiger Beer is inviting fans to share their ultimate Manchester United stories and nominate the person who first sparked their love for the club. Each entry generates a personalised e-invite to reconnect with that person over Tiger Beer and shared memories. 

Beyond creating heartfelt moments of reconnection over football and beer, the top 10 most inspiring stories will be invited to a private event in Kuala Lumpur for the final challenge, where they stand to win exclusive Tiger x Manchester United merchandise and the ultimate reward: an all-expenses-paid trip for two to Old Trafford, proudly representing the passion, loyalty, and roar of Malaysia’s Red Devils fans. 

To participate, fans simply need to visit the Roar United microsite, submit their nominee’s name and contact details, along with a short personal story – whether it’s about how they were first introduced to Manchester United or a cherished Red Devils memory they hold dear. 

Tiger Beer will also be popping up at selected bars in Malaysia this November, inviting fans to feature their stories in the Roar United Archive and take on football-themed challenges to stand to win exclusive Tiger x Manchester United merchandise. With the football season in full swing, Tiger Beer continues to rally fans to celebrate louder than ever, cementing its role in uniting communities through the power of football. 

“Tiger Beer has always been about uncaging passion, to be bold, loud, and unafraid. Football is where that spirit comes alive, fuelled by connection, and the collective roar of fans that refuses to be silenced,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “We are proud to give Manchester United fans in Malaysia the opportunity to make their voices heard at Old Trafford. Together Roars Louder is our belief that when fans unite over football and Tiger Beer, the moments created become unforgettable – and live on forever,” she added.


Promotions and Giveaways

Tiger Beer is turning up the excitement with nationwide promotions running from now to 30th November 2025,  offering consumers the opportunity to redeem exclusive Tiger X Manchester United merchandise (available while stocks last).

Participating coffee shops and food courts (From now – 15th November 2025): 

In Peninsular Malaysia, consumers who purchase big bottles of Tiger Beer stand to win one of 500 Tiger X Manchester United Luggage or 7000 Tiger X Manchester United Duffel Bags by checking under the bottle caps for the designated image/logo. Over in East Malaysia, consumers who purchase two big bottles of Tiger Beer and one big bottle of Tiger Crystal may redeem a free exclusive Tiger X Manchester United Drawstring Bag.

Participating bars, pubs, hypermarkets, supermarkets, convenience stores 99 SpeedMart and digital marketplace (From now – 30th November 2025): 

Consumers who purchase Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager can submit their entries to win amazing prizes, with up to 6 Grand Prize winners receiving an exclusive trip for 2 to Manchester and up to 5000 Tiger X Manchester United Goodie Bags containing merchandise such as drawstring bags, bottles, caps, luggage tags, keychains, and footballs up for grabs.

All promotions and prizes are subject to T&Cs and available while stocks last. Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.

For more information on Tiger Beer, the campaign, and the promotion mechanics, please visit:

Road to United:  https://uncage.tigerbeer.com/ 

Facebook: https://www.facebook.com/TigerBeerMY 

Instagram: https://www.instagram.com/tigerbeermy/ 

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