Kuala Lumpur, 21 December 2024 â Attention to all fans of Malaysian talent and creativity! Yes 5G is thrilled to be part of Calpis Soda One in a Million, Malaysiaâs most iconic music competition making its highly anticipated return after a 15-year hiatus. With the electrifying theme âUncap Yourself,â this collaboration celebrates the discovery of raw talent and the endless possibilities that come with uncapping your potential.
Yes 5Gâs involvement in this competition isnât just about sponsorship, itâs about enabling Malaysians to uncap their lifestyle, talents, and ambitions. By supporting Calpis Soda One in a Million, Yes 5G is helping to create a platform where Malaysiaâs rising stars can shine. Through affordable and reliable connectivity Yes 5Gâs postpaid and prepaid plans empower everyone to dream bigger and reach further with no speed cap, no data cap.
Hereâs what makes this collaboration exciting:
Exclusive Voting Perks for Yes 5G Users
Yes 5G customers will enjoy unparalleled access to support their favorite finalists. Voting begins with Episode 2 of the Live Show on 29 December 2024 and runs until the Finale on 9 February 2025. Yes 5G users receive 10x extra votes automatically, ensuring their voices are heard.
Inspiring a New Generation of Talent
With its mission to lower connectivity costs and make 5G accessible to all Malaysians, Yes 5G creates opportunities for individuals to explore their full potential. âUncap Yourselfâ isnât just a theme, itâs a call to action for Malaysians to embrace creativity and ambition. Wing K. Lee, Chief Executive Officer of YTL Communications, says, âOur partnership with Calpis Soda One in a Million embodies Yes 5Gâs belief in uncapping talents and embracing new opportunities. We are proud to be part of a movement that celebrates creativity and innovation while inspiring Malaysians to achieve greatness.â
Exciting Rewards for Winners
This yearâs competition promises exceptional rewards, including seven cars in partnership with Peugeot and other collaborators. These prizes raise the stakes for participants, adding to the thrill of the competition.
A Collaborative Effort
Calpis, introduced to Malaysia in 2016, adds its rich heritage and innovation to this partnership. The competition also benefits from the strength of Media Prima TV3, Malaysiaâs leading television station, which brings 40 years of expertise in delivering engaging entertainment to audiences nationwide.
Yes 5G, Calpis Soda One in a Million, and Media Prima TV3 invite you to join this extraordinary celebration of Malaysian talent and creativity. Get ready to uncap your potential with 999GB for RM1 with a Yes 5G plan, support local talent, and experience the thrill of uncovering the stars of tomorrow. This is more than a competitionâitâs a movement to inspire Malaysians to connect, dream, and achieve more. Stay tuned for updates and exclusive content as we get closer to the finale!
Enhancing the Customer Experience with the MyCBTL App
As part of its ongoing efforts to elevate the customer experience, The Coffee Bean & Tea LeafÂź Malaysia has also launched the MyCBTL App in Penang on 7th November 2024. Designed to simplify and enhance how customers enjoy their favorite handcrafted beverages, the app provides features such as personalized offers, special promotions, and seamless ordering. Whether rushing between meetings or walking in to enjoy some downtime, the app ensures greater convenience and accessibility, reflecting the brand’s commitment to making every coffee and tea moment more enjoyable.
To commemorate this achievement, The Coffee Bean & Tea LeafÂź Malaysia is excited to present a series of promotions exclusively available at The Coffee Bean & Tea LeafÂź, Caltex Batu Maung from 19th December to 28th December 2024:
FREE Polar Bean Bunny: With a minimum spend of RM100, while stocks last.
Pyramid Tea Bag Giveaway: Receive a free tea bag with every purchase. [The first ten customers, for the first ten days, are entitled to two (2) tea bags each.]
*These promotions are not valid with other ongoing promotions or discounts, and all products are subject to availability, while stocks last.
Cheers to the Holidays: Enjoy Special Seasonal Drinks
In addition to the exciting opening promotions, The Coffee Bean & Tea LeafÂź Malaysia is thrilled to introduce its festive Holiday Drinks, spreading the holiday cheer in every sip. As the Original Creators of Ice BlendedÂź, the brand is celebrating the season with limited-time beverages that are truly one-of-a-kind.
Indulge in the Black Forest Mocha Ice BlendedÂź (starting from: small RM18.90, regular RM19.90), a cherry-chocolate-coffee treat, or the Black Forest Vanilla Ice BlendedÂź (starting from: small RM18.90, regular RM19.90) for a delightful cherry-chocolate-vanilla twist. For mint lovers, the Double Chocolate Peppermint Latte, available hot or iced (starting from: small RM16.90, regular RM17.90), Double Chocolate Peppermint Ice BlendedÂź (starting from: small RM17.90, regular RM18.90), and Pure Double Chocolate Peppermint Ice BlendedÂź (starting from: small RM17.90, regular RM18.90) is the perfect pairing of rich chocolate and refreshing peppermint.
From left to right: Janice Tan, Group Manager of Marketing Division of Coway Malaysia, Ryan Jung, Head of Marketing and Product Division of Coway Malaysia, Datoâ Danial Iskandar Abd. Rahman, Deputy Secretary General of Malaysian Red Crescent, and Azril Abdul Manaf, Resource Mobilization and Sustainability Manager of Malaysian Red Crescent
A total of RM300,000 will be contributed in partnership with the Malaysian Red Crescent (MRC) to support emergency relief and response for flood-affected communities
KUALA LUMPUR, 23 DECEMBER 2024 â Coway, the Best Life Solution Company, is stepping forward to support communities impacted by the recent flash floods with a donation of RM300,000. This contribution is part of Cowayâs unwavering commitment to giving back to the community and fostering resilience in times of need.
In collaboration with the Malaysian Red Crescent (MRC), Coway is committed to providing immediate relief and assistance to those affected by the devastating floods, which have severely impacted areas such as Kelantan, Terengganu, Kedah and beyond. Approximately 40,000 householdsâequivalent to 137,000 individualsâhave been directly affected, highlighting the urgency for coordinated recovery efforts.
Cowayâs long-standing commitment to corporate social responsibility (CSR) is at the heart of this initiative, reflecting its core value of caring for people. Thus, the relief efforts will extend to 45 community centres in the affected areas, offering vital resources and support to help families and local communities recover.
This effort is further strengthened through a collaboration with MRC, a trusted humanitarian organisation known for its expertise in disaster relief that will ensure the aid reaches those in greatest need. Through this partnership, the donation will provide essential relief items, including food, hygiene products, and cleaning supplies, such as high-pressure water jets, mops, disinfectants, and floor scrubbers to assist families in restoring their homes and surroundings.
With MRCâs extensive experience in disaster management and its established network of volunteers across Malaysia, the partnership will ensure that the donation is utilised effectively, providing immediate support such as essential supplies, shelter, and other forms of aid to flood-affected communities.
Kyle Choi, Chief Executive Officer of Coway Malaysia, shared, âThe well-being of Malaysians is at the heart of what we do. We strive to enhance lives with our products, but equally, we believe in being a pillar of support during times of crisis. The flash floods have deeply affected countless lives, and we hope this contribution, in collaboration with the Malaysian Red Crescent, will help ease the burden and bring much-needed comfort to all families affected out there.â
As Malaysia works to recover from the devastation of the flash floods, Coway will continue to collaborate with trusted partners and extend its efforts to provide aid and relief wherever it is most needed. Through this ongoing commitment, Coway aims to be a source of strength and hope for all Malaysians.
Sunway Medical Centre Damansara(SMCD) is the fourth comprehensive tertiary hospital in the Sunway Healthcare Group
Sunway Medical Centre Damansara Opens its Doors to Its Community
Petaling Jaya, Selangor, 23 December 2024 â Sunway Medical Centre Damansara (SMCD), the latest addition to Sunway Healthcare Group (SHG), officially opened on 2 December 2024 as the fourth comprehensive tertiary hospital in the network. This modern, advanced facility is now fully operational and poised to offer exceptional, patient-centred care with cutting-edge technology and a dedicated team of medical professionals.
With a capacity of more than 300 beds (currently 156 licensed beds), SMCD is equipped to deliver a broad spectrum of medical specialties and advanced healthcare services. Designed with patient comfort in mind, the hospital ensures the highest standards of treatment across various disciplines.
SMCDâs prime location in Kota Damansara, accessible via key highways like the NKVE, Sprint, and North-South Expressway, offers significant convenience for patients in the region. Serving a rapidly growing community of both locals and expatriates, the hospitalâs central position ensures timely access to critical care for residents across Petaling Jaya, Shah Alam, and Kuala Lumpur. The hospitalâs 24-hour Accident & Emergency department, which features 14 beds and is staffed by a highly experienced team, is prepared to manage a wide array of emergency situations, including trauma, cardiac crises, and strokes. Its location near major highways and public transportation routes allows for swift and convenient access to urgent care.
The hospital offers a comprehensive range of services, encompassing advanced medical and surgical care in specialties such as Cardiology, Nueroscience, Gastroenterology, Orthopaedic, Oncology, Â ENT, Paediatrics, Obstetrics and Gynaecology, Plastic and Reconstructive Surgery, and more. SMCD also features a variety of in-house services tailored to the needs of its diverse patient base. These include a 35-bay Haemodialysis unit, Chemotherapy Day Care, 1 Cath Lab, 8 Operating Theatres, Surgical Day Wards, 10 Delivery Suites, more than 30 Critical Care beds and a Neonatal Intensive Care Unit (NICU), ensuring comprehensive care for all stages of life.
âI am excited to announce that SMCD is ready to serve its patients and community in our vicinity. As we move into 2025, we strived to advocate and increase our preventive wellness initiatives and corporate social responsibility efforts. I am incredibly proud of our teamâs dedication, which has helped us achieved these key milestones, reinforcing our commitment to delivering the highest quality healthcare to our patients,â says Ms. Jasmine Lau Mooi Hun, Chief Executive Officer of SMCD.
For more information or to make an appointment, please visit https://www.sunwaymedicaldamansara.com.my/, call 603-8966 9191 or Whatsapp us at +60192168825. Download our Sunway Medical Damansara app at the Apple App Store, Google Play Store, and Huawei App Store for doctorâs appointments.
The number of travellers using their Alipay+-supported home payment app while abroad increased three times
Alipay+ evolved to include cross-border mobile payment, destination marketing and digital lifestyle services, giving merchants more ways than ever to connect with customers
Alipay+ expands merchant coverage to more local stores, attractions, F&B and transportation, in line with the preference to ‘travel like a localâ
SINGAPORE â December 16, 2024 â Alipay+, Ant Internationalâs cross-border mobile payment and digitalisation technology solution, announced new payment partners, expanded global merchant coverage, and introduced exclusive rewards for partnersâ users in time for the year-end peak travel season.
Alipay+ now has 35 international payment partners, serving more global travellers and connecting them to more than 90 million merchants in 66 markets. Beyond seamless cross-border mobile payment, Alipay+ now includes an in-app destination marketing platform with digital lifestyle services, giving merchants direct channels to reach and engage customers. Its destination marketing platform, A+ Rewards, is available in more than 10 leading superapps, including Touch ân Go eWallet from Malaysia, TrueMoney from Thailand, GCash from the Philippines and Kakao Pay from South Korea.
Travel has rebounded significantly in 2024, and according to the World Travel and Tourism Council, the tourism industry will break all records in 2024, with international spending increasing by 33%.
âTravel has a significant impact on local and regional economies, uplifting communities, small businesses and livelihoods, trends expected to accelerate in 2025,â said Douglas Feagin, President of Ant International. âThrough a combination of innovation and partnerships with merchants and tourism organisations, we aim to help more businesses leverage the opportunities from growth in tourism while continually enhancing the personalised travel experience for travellers.â
Alipay+ expands merchant coverage, empowering global consumers to âtravel like a localâÂ
Travel habits have shifted, and travellers are increasingly spending more on localised experiences. There has been an 80% increase in Food and beverage (F&B) merchants, a 50% increase in attractions, and a 120% increase in transportation such as ride-hailing, taxis, and trains. Alipay+âs expanded acceptance of these essential travel scenarios enables travellers to âtravel like a localâ this year-end and beyond.
In addition to the expanded coverage, Alipay+ is introducing exclusive promotions in top destinations worldwide, working closely with partners to offer travellers the best deals.
Japan: Following its expanded partnership with PayPay, Alipay+ now connects with over 3 million merchants, including local SMEs like izakayas, wagashi shops, snack stores, anime merchandise shops, and guesthouses. Travellers can enjoy special rewards at these local stores, at top attractions like Tokyo SKYTREE, Tokyo Solamachi, TOKYO Mizumachi, and Ekimise Asakusa, and top merchants such as airport shops, department stores, premium shopping malls, electronics and appliance retailers, and health and beauty stores.
Singapore: Travelers can better enjoy the world-renowned attractions and food in Singapore, with Alipay+ recently accepted at Mandai Wildlife Reserve, which includes the Singapore Zoo, Night Safari and Bird Paradise, and expanded F&B merchants, which include top foodie experiences such as CHAGEE, Toast Box and BreadTalk, and historical food site, Lau Pa Sat.
Malaysia: Alipay+ makes it easier for travellers to commute between the airport and the city with its acceptance at KLIA Express Rail Link in the capital. Pavilion KL, one of the top shopping malls with a vast collection of international and local brands and food, also joins as one of the latest Alipay+ partners. Alipay+ is connected with DuitNow QR, which has nearly 2 million merchants.
Thailand: Alipay+ offers exclusive promotions at leading retailers under Central, Siam and King Power and everyday conveniences such as 7-Eleven, BigC, Boots and BTS trains.
Philippines: Alipay+ has grown its coverage in key cities in the Philippines and is now accepted by more than 140,000 merchants, including the Mall of Asia, one of the largest shopping malls in the world.
Cambodia, Nepal: Alipay+ recently established new national standardised QR partnerships in Cambodia via KHQR and Nepal via NepalPay QR, providing ease of payment to more than 1 million and 875,000 local businesses, respectively.
United Kingdom: Travelers can now more easily explore the arts and culture in London, with Alipay+ recently accepted at Van Gogh House, a historic building. Promotions are available at some of the most iconic retail destinations in London, including Harrods, Selfridges, Liberty of London, Harvey Nichols, and Bicester Village.
Germany: Alipay+ will introduce the âGerman Shopping Festivalâ, bringing together a wide range of German merchants, offering exclusive discounts, Christmas-themed travel guides, and unique shopping experiences.
Italy: Alipay+ is now accepted at the biggest duty-free store in Italy, Aelia Duty-Free (Lagardere Group), at Rome airport. Additionally, Tinaba e-wallet users will benefit from cashback promotions running until the end of January at Alipay+-enabled merchants across the country.
Istanbul: Alipay+ is now accepted at Unifree Duty-Free at Istanbul Airport, the second busiest airport in Europe.
Abu Dhabi, Dubai: Travelers will benefit from a direct discount at key retailers such as Dubai Mall and Mall of the Emirates and at key duty-free stores and airports, including Dubai Duty-Free and Abu Dhabi Duty-Free.
Onboards Klook and Jobstreet by SEEK as strategic partners as new kidscation packages are announced
Genting Highlands, 23 December 2024 â Resorts World Genting (RWG) has announced that five-year-old kid influencer, Eva Mei @misspopsasa will reprise her role as the resortâs Chief Experience Officer following her heightened popularity, as the leisure and hospitality giant moves forward with a new evolutionary phase of its award-winning CEO campaign!
RWGâs CEO Campaign – A Destination Verified by Kids, For Kids featuring the unorthodox but refreshing approach of showcasing the many attractions within the resort through the lens of a child, in an attempt to position the resort as a kids-friendly, preferred family holiday destination, was first initiated last year. The campaign won accolades for the best use of social media across categories from Appies, MARKies, MDA and Dragonâs Asia.
âWe have decided to retain Eva Mei @misspopsasa as CEO as she is charmingly effervescent and exuberant, a good fit for our kidscation segment. We are confident in Eva leading the charge on family fun!â said Spencer Lee, Executive Vice President of Sales, Marketing & Public Relations.
In pushing for greater relatable moments and visual memories, the adorably sassy and cherubic, Eva has been hard at work conducting meetings, interviews and market research with her Board of Kids Directors to design new Chief Experience Officer packages for the resort!
The exclusive CEO packages incorporate RWGâs four main verticals â Stay, Play, Eat & Shop â offering a fully integrated experience tailored to both kids and parents. Evaâs vision is to ensure every family vacation is centred around fun and engagement for kids whilst being stress-free for parents!
RWGâs creative collaboration with Jobstreet by SEEK
As RWG needs to obtain experiential feedback to validate and improve its CEO offerings, Jobstreet by SEEK, Malaysiaâs leading career platform has been roped in to âhireâ THREE families who will serve as the ultimate product testers for the CEO packages.
To join in the fun, simply share why your kids would love RWG on the Jobstreet app community thread. Winners will receive an all-expenses-paid experience of one of the new CEO Packages!
âAt Jobstreet by SEEK, our vision has always been to help Malaysians lead productive and fulfilling working lives. This partnership with Resorts World Genting allows us to extend that mission beyond the workplace, celebrating what it means to lead a balanced and joyful life. Itâs also incredibly inspiring and delightful to see young talents like Eva @misspopsasa stepping into the CEO role with such confidence and creativity. After all, who says work canât be fun?â said Sammy Chan, Head of Marketing for Malaysia at Jobstreet by SEEK.
Klook â the family fun advocate
Recognizing the need for expert support for its product release, RWG has teamed up with Klook Malaysia, Asiaâs leading platform for experiences and travel services. As an expert in family-friendly holiday experiences, Klook will utilize its extensive platform to connect with parents across the region.
âKlook is excited to partner with Resorts World Genting for the CEO campaign, as it perfectly aligns with our goal of creating unforgettable experiences for families. This collaboration empowers children to lead the adventure while offering parents exciting and seamless travel opportunities,” said Sarah Wan, General Manager, Singapore, Indonesia, and Malaysia.
RWGâs CEO packages will feature on the resortâs website and Klook, complemented by collaborations with travel creators to showcase real-life holiday moments.
âWe are beyond thrilled to have Klook and Jobstreet by SEEK collaborate with Eva in giving kids and parents alike reasons to experience and rate our world class resort, as we underscore kidscations and family travels in 2025! We would certainly like to amplify our position as the countryâs leading family holiday destination and ultimate purveyor of joyful experiences, discoveries and adventure!â said Lee.Â
Experience a dash of fun with CEO packages from RWG!
Parents can give their kids the opportunity to create unforgettable memories by experiencing RWGâs newly curated CEO packages available from now until 16 February 2025 with validity from 2 January till 30 June 2025:
Key to Adventure Package (from RM524nett)
Description:
Key to Adventure unlocks an adventurous holiday for little CEOs with options to stay in the themed hotel Genting SkyWorlds Hotel or the nature inspired getaway Resorts World Awana, two tickets to the award-winning Genting SkyWorlds theme park, plus vouchers to spend on yummy noms!
Entitlements
ĂÂ One-night stay at Superior Deluxe Room, Resorts World Awana or Quads, Genting SkyWorlds Hotel
ĂÂ 1-Day Genting SkyWorlds Theme Park Standard Ticket for two
ĂÂ RM50 F&B credit at Genting SkyWorlds Theme Park for two
Play Mode Package (at RM190nett)
Description:
Turn on Play Mode for 1 day with the Play Mode package that gives you a whole day of unlimited fun! Explore the vast worlds of Genting SkyWorlds theme park during the day and continue playing at Skytropolis indoor Theme Park in the evening. Vouchers let you shop and dine while you have fun.
Entitlements
ĂÂ 1-Day Genting SkyWorlds Standard Ticket
ĂÂ Skytropolis Indoor Theme Park Unlimited Pass
ĂÂ RM30 F&B credit at Genting SkyWorlds Theme Park
ĂÂ RM20 retail value at Genting SkyWorlds Theme Park Retail
*T&Cs apply
For more information on the CEO campaign and packages, visit rwgenting.com or RWGâs official social media channels.
Nur Rahilla Binti Mohamad Kamal, co-founder of Nanakamalbiz, showcases her handmade traditional snacks.
KUALA LUMPUR, 24 December 2024 â Shopee Malaysia recently launched Kempen Tani, an initiative designed to empower local farmers, agropreneurs, and producers with the tools, training, and resources needed to succeed in the digital economy, while seamlessly connecting buyers with direct access to their products. Through this campaign, Shopee aims to enhance the agrofood product value chain, boost the income of food producers, and encourage consumers to buy directly from local agropreneurs, fostering a more sustainable and inclusive future for the industry.
The Kempen Tani programme saw nearly 100 sellers attending workshops led by a certified ShopeeXpert trainer. These workshops focused on providing tips to increase viewer traffic and sales through Shopeeâs livestream platform. Meanwhile, the ShopeeUni team offered in-depth training on store setup, SKU listing, and optimising product listings to enhance online presence and sales performance. Livestreams held during the event gave agropreneurs a platform to showcase their products to over 110,000 viewers nationwide, resulting in an impressive 9 times increase in orders compared to an average dayâs stream in November.
Crunching Success: Nanakamalbiz Goes Online
One of the standout participants was Nanakamalbiz, a traditional snack business from Kota Tinggi, Johor, co-founded by Nur Rahilla Binti Mohamad Kamal. Since 2016, Rahillaâs business has relied on walk-in customers and word-of-mouth to sell its handmade treats. However, as consumer habits shifted towards online shopping, Rahilla recognised the need to adapt. Despite being new to e-commerce, she joined Shopee to future-proof her business and reach a broader audience.
âThe transition from offline to online was a huge learning curve, but it quickly became exciting as I saw the potential,â Rahilla shared. Through Kempen Tani, she received hands-on guidance on setting up her store and optimising her product listings. The campaign also introduced her to Shopeeâs tools, which simplified logistics and customer management. âPreviously, we would deliver orders through buses or rely on customers to pick them up. Shopee streamlined everything for us,â she explained.
Shopeeâs analytics dashboard proved invaluable, helping Rahilla track sales trends, identify bestsellers, and plan her inventory more efficiently. Features like discount vouchers and free shipping allowed her to attract customers from across Malaysia, including Sabah. âShopee gave me the confidence to thrive in a competitive market,â she shared, reflecting on how Kempen Tani has helped her embrace the digital economy.
From Fruit Stalls to Online Success with Kempen Tani
Madam Lai Nyuk Ling from JK BISCUITS live streaming during Kempen Tani event
In Bidor, Perak, Madam Lai Nyuk Ling of JK BISCUITS successfully transformed her fruit business through e-commerce. Initially reliant on her fruit stall for income, Madam Lai never imagined her guavas and dragon fruits would be shipped as far as Sabah and Sarawak.
âI was eager to try something new, and when the orders started pouring in, I couldnât believe how quickly everything took off.â she shared. Participating in Shopee campaigns, including the 11.11 Sale, marked a turning point, earning her RM4,000 in revenue in just one dayâa milestone that boosted her confidence in e-commerce.
With Kempen Tani, sellers like Madam Lai have gained insights and tools to elevate their businesses. Shopee Live, for instance, allowed her to showcase her fruit-packing process, creating trust and transparency with customers. “They know exactly what theyâre getting,” she explained. Thanks to Shopeeâs logistics, she is now able to deliver fresh fruits nationwide, inspiring others in her community to explore the opportunities presented by e-commerce and Kempen Tani.
Wan Muhamad Biruni Bin Wan Jamaluddin from Corndog Anak Ramai showcases his products
Connecting Rural Producers with Nationwide Consumers
From Kota Bharu, Kelantan, Corndog Anak Ramai is a prime example of how Kempen Tani helps rural businesses thrive in the digital economy. Founded in 2020 by Wan Muhamad Biruni Bin Wan Jamaluddin, the family-run business initially sold homemade frozen corndough to a small local network. Scaling up proved challenging due to limited market access and logistical hurdles.
In 2021, Wan embraced e-commerce by listing his products on Shopee, despite having no prior experience. “At first, it felt like a big leap, but with Shopeeâs support, we quickly gained the visibility and tools we needed to thrive,” he shared. With features like Shopee Live and vouchers, Corndog Anak Ramai expanded its reach to urban households in Selangor, Johor, and Kuala Lumpur. Live sessions proved especially impactful, helping the brand connect with new customers and boost engagement.
To ensure product quality, Wan invested in premium packaging and thicker iceboxes for frozen goods. Shopeeâs affiliate programme accelerated his growth, with one affiliate generating over 1,000 orders in just three months. âBeing part of Malaysiaâs digital economy through Kempen Tani is a source of pride for us. This isnât just about selling frozen foodâitâs about creating opportunities for our family and community,â Wan reflected.
Fostering a Sustainable and Inclusive Future
âAgropreneurs are the heart of Malaysiaâs agricultural sector, and their resilience and innovation continue to inspire us,â said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia. âThrough Kempen Tani, Shopee aims to continue empowering more agropreneurs with tailored training programmes, innovative campaigns, and valuable incentives like Shopee Coins and vouchers to boost their online presence. This initiative not only creates opportunities for them to shine but also contributes to shaping a more sustainable and inclusive future for the industry. We have plans to introduce more targeted support and resources for agropreneurs in the coming months to further amplify their visibility and help them reach new milestones.â
Consumers can support local producers by purchasing their products through the Kempen Tani Shopee microsite, where they can also claim exclusive vouchers to enjoy even greater savings. With the convenience of farm-to-doorstep delivery, the campaign bridges the gap between rural producers and urban consumers, ensuring that the benefits of the digital economy reach every corner of Malaysia. For more details, visit Kempen Tani Shopee.
12.12âs #LazzieChatHunt campaign drives record-breaking 6 million AI engagements for LazCash and LazRewards redemption – more than double that of 11.11 performance.
Shoppers embrace AI features with a 46% surge in proactive interactions for deal discovery and personalised recommendations.
KUALA LUMPUR, 19 DECEMBER 2024â Lazada, Southeast Asiaâs pioneer eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale, its final mega sale event of the year. Powered by Lazadaâs cutting-edge GenAI in-app features launched in October, the sale this year showcased a significant shift in how Southeast Asian consumers engage with AI-enhanced shopping experiences.
The saleâs standout success was driven by consumers actively embracing AI-powered features and checking out their carts based on smart recommendations, virtual try-ons, AI-generated models, and more. The #LazzieChatHunt campaign, which incentivised shoppers with either LazCash or LazRewards (in selected territories) for entering promotional codes via the Message+ chat, achieved unprecedented engagement with a 76% surge in unique visitors and 6 million AI interactions, marking a twofold increase from 11.11.
12.12 #LazzieChatHunt campaign
During 12.12, Lazada also recorded a 46%Â increase in proactive engagements with AI Lazzie, its virtual shopping assistant. Notably, over 15% of these interactions focused on deal discovery and personalised product recommendations, demonstrating strong consumer trust in AI-guided shopping experiences.
Since implementing its enhanced GenAI features, AI Lazzie has played a central role in sales campaigns by gamifying voucher collection into an engaging game-like experience. The platform now enables shoppers to unlock exclusive vouchers, LazRewards, or LazCash daily, with highly engaged users even eligible for up to three redemptions per day.
92% of respondents depend on AI for personalised product recommendations
90% use AI-generated product summaries
88% base their purchase decisions based on AI-curated content
Lazadaâs comprehensive GenAI ecosystem features :
AI Lazzie: an AI-powered personal shopping assistant offering tailored recommendations and guidance.
Smart Recommendations: AI-driven product suggestions aligned with individual preferences.
AI-Generated Product Information: compelling and accurate product descriptions.
AI-Generated Models: advanced visualisation tools for enhanced product presentation.
These innovations are powered by Alibabaâs newly improved Marco MT, an advanced AI translation system built on the proprietary large language model Qwen.  Marco MT enables precise market localisation by accurately interpreting cultural nuances and industry-specific terminology, helping sellers create authentic product listings across Southeast Asiaâs diverse markets.
18 December 2024 Singapore – SIGEP Asia & Restaurant Asia exhibition is proud to announce an exclusive three-year partnership with the Airline Catering Association (ACA), an organisation representing 64% of the worldâs airline catering market and responsible for serving 4.7 million meals daily.
This strategic collaboration aims to strengthen both organisations while fostering innovation and growth within the high-volume airline catering industry. The partnership will provide ACA members with opportunities to explore and broaden menu variety, introducing new flavours, ingredients, and catering solutions that meet the ever-evolving demands of global air travel. At the same time, SIGEP Asia & Restaurant Asia exhibitors will benefit from unparalleled access to a sector that thrives on efficiency, scalability, and quality.
âThis partnership represents a significant step forward for SIGEP Asia & Restaurant Asia,â said Ilaria Cicero, CEO of IEG Asia. âBy aligning with ACA, weâre not only opening doors for our exhibitors to showcase ingredients, products, and equipment tailored for this high-turnover industry, but also helping ACA members discover innovative solutions to enhance their operations and menus.â
Key benefits of the partnership include:
Business Opportunities for Exhibitors:Exhibitors at SIGEP Asia & Restaurant Asia will gain direct access to ACA members, to highlight products and solutions designed for large-scale catering operations.
Innovations in Airline Catering:ACA members will have the chance to explore new ingredients and equipment to diversify and elevate their offerings.
Industry Insights and Collaboration:The partnership will facilitate meaningful connections between industry professionals, fostering innovation and driving growth in the airline catering sector.
âRestaurant Association of Singapore (RAS) is happy to welcome the Airline Catering Association (ACA) to Restaurant Asia and SIGEP Asia 2025. We are confident that ACA members will find good value in exploring the innovative ingredients, equipment, and solutions showcased by our exhibitors at the inaugural Restaurant Asia show. One of the many potential partnership opportunities is with Singaporeâs chefs and F&B operators to bring their products on board international airlines, adding unique Singaporean and Asian flavours to in-flight meals. We believe having ACA on board presents a unique opportunity to strengthen the link between the airline catering sector and Singapore’s vibrant F&B community, fostering innovation and driving growth that benefits the entire industry,â said Benjamin Boh, President, Restaurant Association of Singapore.
“We are thrilled to collaborate with SIGEP Asia & Restaurant Asia. This partnership promises to greatly benefit our members by connecting them with the forefront of innovation in the foodservice and hospitality sectors. This collaboration not only enriches our understanding of evolving industry trends but also highlights our commitment to adapting and responding to the dynamic needs of today’s and tomorrow’s travellers. Together, we are setting new standards and shaping the future of airline catering by fostering a bridge between leading industry players across continents,” said Fabio Gamba, Managing Director of the Airline Catering Association (ACA).
The collaboration underscores SIGEP Asia & Restaurant Asiaâs commitment to bridging industries and creating platforms for innovation and growth. As the combined events continue to build its reputation in Southeast Asia, this partnership with ACA cements its position as a hub for high-impact collaborations that shape the future of foodservice.
About SIGEP Asia & Restaurant Asia
SIGEP Asia & Restaurant Asia is Southeast Asiaâs premier tradeshow dedicated to the foodservice, hospitality, and F&B industries. As a highly curated, industry-focused event, the show goes beyond traditional exhibitions with a proactive approach that promotes exhibitors to the industry, providing targeted visibility, tailored support, and enhanced opportunities to connect with relevant buyers, media, and key decision-makers.
The eventâs niche focus and intimate setting allow for deeper engagement and stronger connections with industry professionals, ensuring that products and services stand out amidst competition.
About Restaurant Association of Singapore (RAS)
As the pioneer and largest F&B Association in Singapore, the Restaurant Association of Singapore (RAS) has more than 500 members, representing close to 800 brands that operate more than 5,000 outlets. Our members comprise a good mix of business models such as restaurants, caterers, fast foods and food courts, with various cuisine types, thus providing a wholesome view and opinion, with the common goal to propel the industry forward.
Since 1980, RAS has acted as a collective voice and the ‘voice of reason’ for the F&B industry and strives to advance the industry through various platforms such as bridging closer working relationships between businesses and government agencies, networking events for members, recognition and awards platforms and administering programmes to drive business success.
About Airline Catering Association (ACA)
ACA (Airline Catering Association) is a not-for-profit international association. Its aim is to provide a forum for the promotion of cooperation among the operators in the airline catering industry and to support the activities of its members in their contribution to human, economic and social development globally and regionally.
The Association represents the leading global airline caterers, collectively responsible for over 64% of the worldâs airline catering market and serving 4.7 million meals daily. ACA promotes the interests of its members and supports the advancement of the airline catering industry worldwide.
Datoâ Sri Kay Atisha, Vice President of Corporate Relations & Communications, Resorts World Genting (seated middle row, fourth from left), and Mr. Errol De Castro, General Manager of Resorts World Awana (seated middle row, centre) with participants from the Malaysian Association for the Blind (MAB) and G3 volunteers during the Christmas celebration at Resorts World Awana
Genting Highlands, 19 December 2024 â In a celebration of inclusivity and festive cheer, Resorts World Genting (RWG) and Genting Green Generation (G3), hosted a memorable Christmas celebration at Resorts World Awana (RWA) welcoming 23 blind and visually impaired individuals from the Malaysian Association for the Blind (MAB) on 12 December.
G3 is RWGâs employee volunteer programme, recognised for its focus on fostering community engagement and promoting environmental sustainability. This yearâs Christmas celebration underscored RWGâs commitment to inclusivity by curating sensory-rich experiences tailored to create lasting connections and meaningful moments for the MAB participants.
The celebration began with an exhilarating adventure at Genting SkyWorlds Theme Park, where 23 MAB participants were paired with G3 volunteers to ensure a seamless experience. Equipped with earpieces for clear communication, participants fully engaged in the rides â Epic Hummingbird Flyers and Sidâs Rock âNâ Slide â guided by the Theme Park Ambassadorâs detailed explanations. The immersive experience was a testament to the Genting SkyWorlds teamâs unwavering dedication to accessibility and inclusion, leaving smiles and laughter among all attendees.
The festivities continued with a Christmas-themed luncheon at Dewan Lanai, Resorts World Awana, where participants were treated to live Christmas songs and a trumpet performance by the Genting SkyWorlds Theme Park Entertainment team. G3 volunteers ensured MAB participants were comfortably served and assisted throughout the lunch, fostering an atmosphere of warmth and connection. Special appearances by Mr. and Mrs. Claus, along with Benny the Entertainer, a Sun Bear mascot from Gentingâs Highland Heroes, added an extra layer of sensory engagement, making the celebration even more memorable.
A G3 volunteer assisting a blind participant from MAB during the mystery box game hosted by Resorts World Awana, helping identify mystery items in a box.
The event also featured an engaging interactive game session led by the RWA team. Blind and visually impaired participants, guided by their sense of touch, identified mystery items hidden in a box while G3 volunteers recorded their answers. This activity highlighted the importance of sensory exploration in creating inclusive experiences. Adding to the festive cheer, a lucky draw was held featuring gift boxes from LâOccitane, a B Corp-certified brand renowned for its impactful âFight Avoidable Blindnessâ initiatives globally. The participants were also presented with delightful mini cakes as take-home mementos, extending the joy of the day beyond the celebration itself.
Speaking at the event, Datoâ Sri Kay Atisha, Vice President of Corporate Relations and
Communications, Resorts World Genting, shared, âThis yearâs Christmas celebration underscores our commitment to inclusivity and creating meaningful experiences for all. The event was thoughtfully curated to provide the MAB participants with sensory-rich activities and engaging entertainment that could be enjoyed beyond sight, fostering connection and festive cheer. I am also proud of the dedication shown by our G3 volunteers and the tremendous support from teams at Genting SkyWorlds and Resorts World Awana in making this event truly special.â
The Christmas celebration underscores RWGâs commitment to fostering inclusivity through its G3 initiatives while reaffirming its dedication to community engagement. The company remains steadfast in its efforts to create meaningful, positive impacts within the communities it serves.
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