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Grand Prix™ Season Singapore 2025 ushers in race festivities with 16 new programme partners

By
Tan Heng Hong
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Hit the Apex (photo credit CQ @ Clarke Quay)

Singapore, 3 September 2025 – Grand Prix™ Season Singapore (GPSS) returns from 26 September to 5 October 2025 with a suite of curated race-themed lifestyle offerings across the city. The 10 days of festivities complement the FORMULA 1 (F1) Singapore Airlines Singapore Grand Prix 2025 while inviting visitors and locals alike to explore the limited-time offerings across various precincts of Singapore, appealing to diverse audiences.

Hit the Apex

GPSS 2025 welcomes 16 new programme partners, including homegrown establishments New Bahru and Love Bonito and global brands such as Moët & Chandon, Adidas and Glenfiddich. They join familiar names like LEGO®, TAG Heuer and 1-Group. The GPSS headliners also return this year at four locations across the city: Jam Off at Sentosa; GrooveDriver Festival at Marina Central (Suntec City, South Beach, and Millenia Walk); Hit the Apex at CQ @ Clarke Quay; and new entrant PERFORMA: Singapore’s First Premium Retail Gallery at Plaza Singapura.

Ms Lilian Chee, Director, Sports, Singapore Tourism Board, said, “As we mark the 16th edition of Grand Prix Season Singapore in this milestone SG60 year, we have brought together an exceptional line-up of partners. We are proud to feature more Singapore establishments bringing refreshing additions to the programme, joining premier live entertainment performances and unique race-inspired dining and retail offerings. We hope visitors and locals enjoy these experiences. The Grand Prix Season Singapore promises to create memorable moments for all, reinforcing Singapore’s position as a leading lifestyle destination.”

Jam Off (photo credit Artyzen Hospitality Group)

Jam Off returns for its second year, this time at Sentosa, with an electrifying lineup headlined by Asian stars Rain, Ekin Cheng, and Hins Cheung. Other highlights include supercar displays, talent competitions Jam Off Voice and Jam Off Beats where contestants compete for prizes and an opportunity to perform on a global stage, with the awards presented by Hong Kong celebrity Stephy Tang. The event also features race-themed booths offering street food and beverages, and exclusive pop-ups showcasing celebrity streetwear and local designer collections.

Jam Off

Over at the Marina Central district, the GrooveDriver Festival returns with a diverse lineup of international and local artistes, including British singer Henry Moodie and South Korean singer GEMINI, who will be making their exclusive Singapore debut performances. The lineup also features regional talents like SHAUN and YUJU, alongside local artistes Regina Song and WHYLUCAS. A new Electronic Night will feature an all-female DJ lineup, including Japanese DJ Licaxxx who will be making her highly anticipated Singapore debut. New fringe activities include Retro Rendez-Vous, a vintage car boot extravaganza, alongside a three-day Trackmania esports showdown featuring a public leaderboard challenge and an inter-school competition. Additionally, Pink Blossoms Brewing will be on site, introducing craft beer exclusively brewed for the festival.

Hit the Apex, brought to visitors by CQ @ Clarke Quay and presented by Starhub, kicks off with Music Matters Live, a free-to-public live music showcase of 40 artistes from 17 countries, including Filipino singer-actor James Reid and Australian singer Go-Jo. Set against the backdrop of the Pulse Grid light art installation, the excitement continues with the GPSS Apex League presented by OutDrive GP, an on-site e-racing simulator tournament where visitors can challenge themselves or watch pro drivers and content creators compete; the Hot Wheels Pocket Pitstop featuring a functional miniature track diorama, games and exclusive merchandise; and Caffeine and Bass which brings the buzz with a daytime rave and carries the momentum into the after-dark Night Drift.

PERFORMA: Singapore’s First Premium Retail Gallery makes its GPSS debut at Plaza Singapura with a premium fitness retail experience. Visitors can explore a curated selection of fitness and lifestyle offerings, take part in upcycling workshops to turn reclaimed plastics into useful racing-themed accessories, and join performance-focused workout sessions designed for quick training bursts. They can also enjoy refreshments at the Refuel Bar, interact with a gamified locker wall featuring mystery prizes, and complete their experience with race-themed photo opportunities, where they can generate their own personalised driver profile cards.

Among the new GPSS programme partners are homegrown concepts – New Bahru brings together the best of local brands through ECA: Pit Stop in their multi-concept space, while Love, Bonito joins the festivities with a GPSS-themed Runway Reflex Challenge at their ION Orchard flagship store, inspired by the fast-paced Batak reaction-testing game.

Global brands joining GPSS for the first time include Moët & Chandon, which will host the Elevation Lounge at the Bayfront Event Space. The French summer-inspired pop-up event will feature complimentary hot air balloon rides with entry allocated by random draw; food and beverage offerings in collaboration with SUSHISAMBA Singapore, another new GPSS programme partner; masterclass sessions; and exclusive race-themed photography opportunities. Adidas makes its GPSS debut with its first collaboration with the Mercedes-AMG PETRONAS Formula One Team, presenting a Mercedes race car showcase at Raffles City, and exclusive merchandise and racing simulators at select stores islandwide. Meanwhile, Glenfiddich partners with Aston Martin Formula One™ for a Changi Airport exclusive pop-up of speed and rare whiskies.

Returning GPSS partners include LEGO®, showcasing the life-sized LEGO® Williams Racing FW16 F1 Race Car with race-themed activities and an SG60-inspired diorama built by local LEGO® fans, as well as TAG Heuer, celebrating the Formula 1® Official Timekeeper’s motorsport heritage through an immersive experience and the Oracle Red Bull Racing Formula One show car display, located at ION Orchard. Homegrown establishment 1-Group presents race-themed programming across its 15 concepts, including Wildseed Café’s interactive dog race with themed brunch and pastries, and 1-Arden’s pop-up featuring race-inspired cocktails.

*Information is correct at the time of publishing and may be subject to changes.

Pos Malaysia Strengthens Green Commitment with 136 New Electric Vans, Expanding Its Nationwide EV Reach

By
Tan Heng Hong
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From left: Srinivas Tati, Senior Vice President, Business Development of Yinson Green Tech, Julius Jonathan Netto, COO of Weststar Maxus & COO of Weststar Automotive Division, Syed Muhammad Ammar bin Syed Azman, CEO of Weststar Maxus & CEO of Weststar Automotive, Charles Brewer, Group Chief Executive Officer of Pos Malaysia, Zaini Yahman, Chief Operations Officer of Pos Malaysia and Kelvin Soon (孙漍强), Managing Director, DrivEV – during the memento exchange session.

Commemorating World EV Day 2025 with a bold step towards a greener and cleaner future

KUALA LUMPUR, 3 September 2025 – Get ready to see a flash of ‘green’ as Pos Malaysia Berhad (“Pos Malaysia”) the national post and parcel service provider, supercharges its unparalleled delivery network with the official handover of 136 all-electric Maxus eDeliver 3 vans from Weststar Maxus and with its leasing partner, Yinson GreenTech.

This isn’t just an upgrade; it’s a quiet revolution on wheels. This strategic move reinforces Pos Malaysia’s commitment to Environmental, Social, and Governance (ESG) goals, while aligning with Malaysia’s ambition for a low-carbon and energy-efficient future. The new EVs will join the existing 1,252 two-wheel and 264 four-wheel all-electric fleet – the largest electric vehicle fleet in the country’s logistics sector – significantly reducing carbon emissions and ensuring mail and parcel deliveries are completed in a more sustainable way.

Held in conjunction with World EV Day, the ceremony marks another key step in Pos Malaysia’s ongoing transformation journey, including delivering a greener logistics footprint, reinforcing the company’s commitment to reducing carbon emissions and achieving a fully electric fleet by 2030, and being net-zero by 2050.

Pos Malaysia Berhad’s Group Chief Executive Officer, Charles Brewer said, “We are not just delivering mail and parcels, we are delivering a better tomorrow. The addition of 136 electric vans to our existing fleet marks a significant milestone in Pos Malaysia’s journey toward a sustainable future. And for the first time we will be deploying these all-electric vehicles to our East Malaysia locations, ensuring that our electric vehicles now serve the rakyat across the entire nation.

“This exciting partnership with Maxus and Yinson GreenTech plugs us directly into the future of logistics. It’s a win for our customers, a win for employees and a huge win for our planet. With every letter and parcel we deliver, we are embedding the values of environmental stewardship, social responsibility, and good governance into everything we do, and it is a privilege to lead with responsibility and innovation.

 “The sleek new vans are packed with modern features, making every route more efficient and every delivery a smoother experience. So keep an eye out, we will be delivering the cleaner, greener smile in the last mile – The future of delivery is electric!” added Brewer.

Tan Sri Dr. Syed Azman Syed Ibrahim, Group Managing Director of The Weststar Group, said, “The introduction of the Maxus eDeliver 3 into Pos Malaysia’s fleet is a proud moment for Weststar Maxus. It embodies our commitment to driving sustainable mobility solutions for the nation. The Maxus eDeliver 3 is not just an electric van – it is a symbol of innovation, environmental responsibility, and the strength of collaboration between industry leaders working towards a shared vision. As one of Malaysia’s pioneers in electric commercial vehicles, Weststar Maxus is honoured to support Pos Malaysia in this milestone initiative. Together, we are contributing to Malaysia’s low-carbon future, supporting the nation’s climate goals, and ensuring that cleaner, more efficient logistics solutions are made available to every corner of the country.” 

Syed Muhammad Ammar Syed Azman, Chief Executive Officer of Weststar Automotive Division, added, “Malaysia’s Budget 2025 and industry projections have created a positive environment for EV adoption in the country. Pos Malaysia’s bold step in expanding its EV fleet is both timely and inspirational, as it not only reduces emissions but also demonstrates leadership in setting the benchmark for sustainable logistics in Malaysia and the wider ASEAN region. For Weststar Maxus, today’s handover of the Maxus eDeliver 3 goes beyond the delivery of vehicles – it reflects a shared commitment to building a transport ecosystem anchored on sustainability, innovation, and efficiency. As a frontrunner in the commercial EV sector, we remain dedicated to supporting our partners and the nation in shaping a cleaner and smarter transport future.” 

The new Maxus electric vans are leased through Yinson GreenTech’s innovative green mobility solutions, who will also be providing comprehensive after‑sales support and hassle‑free maintenance for the entire fleet. Additionally, Yinson GreenTech will be integrating digital smart technology services such as telematics intelligence, route optimisation and fleet utilisation dashboard to optimise fleet management, safety and energy efficiency across Pos Malaysia’s operations. Previously, Yinson GreenTech successfully delivered a total of 143 CAM EC35 e-vans to the national courier in 2024.

This electrification partnership exemplifies how local collaborations can power significant strides in ESG compliance and clean technology adoption and represents a tangible step in Pos Malaysia’s phased EV rollout plan, which began in 2023.

Kelvin Soon, Managing Director of drivEV, also shared his perspective on the partnership, “Yinson GreenTech is proud to once again collaborate with Pos Malaysia on their electrification journey as they advance their ESG goals. It is both a privilege and a responsibility to be entrusted by Pos Malaysia for this important phase in their sustainable transformation. Their trust in us inspires our team to go above and beyond, and we were determined to ensure the timely delivery of these electric vans to support their ambitious transition. We look forward to our continued partnership as we accelerate Malaysia’s progress in making its logistics sector greener.”

As part of its ESG roadmap, Pos Malaysia is developing a fully integrated and sustainable logistics ecosystem aimed at reducing environmental impact across the entire value chain. Each electric van deployed contributes to this goal by reducing up to 1.11 tonnes of carbon dioxide emissions annually, effectively lowering both the carbon footprint per parcel and the overall cost per delivery.

Demonstrating its leadership in sustainable logistics, Pos Malaysia currently operates the largest electric vehicle (EV) fleet in the Malaysian logistics sector, comprising 1,252 electric bikes and 264 electric vans. Collectively, these vehicles have covered over 7.2 million kilometres of emissions-free last-mile deliveries — the equivalent of circumnavigating the globe 179 times. This initiative is part of a broader commitment to fully electrify the fleet and achieve 100% green first- and last-mile deliveries by 2030, in line with the company’s long-term decarbonisation objectives.

Pos Malaysia plans to further expand its EV fleet in 2026 and beyond to achieve net-zero carbon emissions for its operations by 2050, as it continues to explore partnerships in renewable energy charging infrastructure, route optimisation, and carbon reporting tools. Every initiative is part of the larger goal to ensure sustainable delivery for every Malaysian, today and tomorrow.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

Lucky Cup fills the coffee gap in Mixue’s operation in Malaysia

By
Tan Heng Hong
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Image credit: Lucky Cup

Lucky Cup, the coffee-focused counterpart to Mixue, has launched its first international outlet in Puchong, Malaysia. While Mixue built its reputation on affordable tea-based beverages and ice cream, it has recently ventured into coffee — an area Lucky Cup is designed to specialize in.

Lucky Cup’s Malaysian outlet offers a menu of roughly 30 beverages, spanning both coffee and tea-based creations and counts the following as its best sellers:

  • Fresh Lemon Coffee – RM 3.50
  • Strawberry Latte RM 6
  • Lucky Latte RM 7
  • Coconut Latte RM 7
  • Americano RM 4.5/RM 6
  • Passionfruit Coffee RM 4.5
  • Mixed Berry Tea RM 2.5/RM 3
  • Matcha Lucky Frappe RM 7.5
  • Vanilla Ice Cream RM 1.5

The beverage lineup is divided into six distinct categories: Classic Coffee, Fruit Coffee, Signature Lattes, Fruit Teas, Lucky Frappes, and a selection of Non-Coffee options.

In China, Lucky Cup plans to expand its store network to 10,000 by the end of 2025, up from the current 7,000 stores and an increase from 4,000 at the end of 2024. In the second half of the year, the focus will shift to first- and second-tier cities represented by the Yangtze River Delta and the Pearl River Delta.

 

adidas Originals brings Superstar Pop-Up to Pavilion KL with Joe Flizzow & Local Icons

By
Tan Heng Hong
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(from L to R) Artists Sabronzo, Tabby and Angel from DOLLA, Elva Suyan, Joe Flizzow and Lil J at the adidas Superstar Showcase event in Pavilion KL

Celebrating Legacy, Local Icons, and the Superstar Spirit with Joe Flizzow 

KUALA LUMPUR, 29 August 2025 – Created for basketball, adopted by the pioneers of streetwear, and reimagined by every generation since, the Superstar is the original icon that journeyed from sport to culture. Following the launch of “The Original” campaign earlier this year, the brand with Three Stripes now unveils the next chapter of its global platform, celebrating the trailblazing influence of the Superstar.

adidas Originals Pop-Up at Pavilion Kuala Lumpur running from 27th August to 1st September

The global campaign features a multi-generational lineup of original voices from legendary actor Samuel L. Jackson, multi-award-winning songwriter and producer Missy Elliott, and skateboarding icon Mark Gonzales, to NBA sensation Anthony Edwards, Memphis multi-platinum powerhouse GloRilla, American singer-songwriter Teezo Touchdown, global music icon JENNIE, and boundary-pushing model and actress Gabriette.

The global campaign also stars a multi-generational cast of original voices: cross-generational cast of original voices: Legendary actor Samuel L. Jackson, multi-award-winning songwriter and producer Missy Elliott, skateboarding legend Mark Gonzales, NBA sensation Anthony Edwards, Memphis multi-platinum powerhouse GloRilla, American singer-songwriter Teezo Touchdown, global music icon JENNIE, and boundary-pushing model and actress Gabbriette.

Joe Flizzow captured alongside creators at the adidas Superstar Showcase event

Discover the legacy of the Superstar with the adidas Originals Superstar Pop-up, running from 27 August to 1 September 2025 at Pavilion Kuala Lumpur’s Centre Court. This immersive event not only brings the global FW25 Superstar campaign to Malaysia but also shines a spotlight on the nation’s creative scene, led by the newly announced partner and local icon, Joe Flizzow.

In Malaysia, the Superstar’s story is being redefined by homegrown talents. A true pioneer, Joe Flizzow is widely recognized as the godfather of Malaysian hip hop. This exciting partnership between adidas Originals and Joe Flizzow marks a new era for both the brand and Malaysian street culture. Joe’s values of boldness, embracing self-expression, demonstrating resilience, and staying committed to his community perfectly aligns with the adidas Originals DNA.

“Superstar is about being true to yourself, about daring to stand out and inspire others,” says Joe Flizzow. “I’m proud to represent Malaysia in this global movement and to share this platform with the next wave of local talent.”

Lil J dressed in full adidas Superstar and Firebird for his performance at the adidas Pop-Up

Experience the Superstar, up close, at the Pavilion Kuala Lumpur pop-up, showcasing collaboration with a line-up of local artists including Ismail Izzani, DOLLA, Lil J, Julia Duclos, Elva Suyan, and Aziz Harun, who will bring the Superstar ethos to life through live performances and interactive sessions.

Visitors can look forward to exciting activities such as the Superstar Soundbooth, an immersive audio experience featuring curated tracks from campaign artists, along with fun games like basketball shootout and Dance Dance Revolution and more.

Customers who purchase a Superstar shoe, priced at RM569 or a Firebird Track Top and Track Pants, retailing from RM429 and RM399, at participating adidas stores — including Pavilion KL, The Exchange TRX, and more —  can also enjoy a complimentary coffee at the Superstar Café and receive a special customization kit (while stocks lasts), featuring accessories to personalize their Superstar shoes or Firebird pieces on the spot, creating a look that’s uniquely theirs.

At the heart of it all stands the Superstar, returning in two classic colorways alongside the iconic Firebird Tracksuit. The Superstar, with its enhanced padding in the tongue and collar, defined an influential era of creative expression in the late 90s, becoming the footwear of choice for artists, musicians, and skaters who pushed cultural boundaries. Complementing this silhouette, the Firebird Tracksuit has remained in the cultural spotlight since 1967, continuously embraced by style pioneers and musical innovators worldwide.

It just takes one.

Before there can be a thousand.

Superstars are the ones who build crowds, instead of joining them.

*T&Cs apply 

Official website: https://www.adidas.com.my/en/superstar

Instagram: @adidasMY

BANGSAR BOILS WITH HALAL HOTPOT MAGIC AS SUPAMALA FUELS MALAYSIA’S DINING OBSESSION WITH THIRD OUTLET

By
Tan Heng Hong
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Member of Parliament for Muar, Syed Saddiq bin Syed Abdul Rahman (second from left) alongside renowned singer-actress Bella Astillah (far left) joined in on the celebration commemorating the grand opening of Supamala’s third outlet in Bangsar, together with Supamala chairman, Dato’ Azmi Hassan (centre), and Supamala managing director, Alex Yap (far right).

KUALA LUMPUR, 29 August 2025 – As Malaysia’s passion for hotpot dining continues to soar, Supamala has solidified its role as a pioneer in halal-certified culinary experiences with the grand opening of its third outlet at Bangsar Shopping Centre. The event, attended by distinguished guests including Syed Saddiq bin Syed Abdul Rahman, Member of Parliament for Muar, and renowned singer-actress Bella Astillah, spotlighted the growing demand for inclusive dining options in Malaysia’s vibrant food scene.

Syed Saddiq and Bella Astillah enjoying the hotpot meal alongside (from left to right) Alex Yap, Supamala deputy managing director, Blair Wang, and Dato’ Azmi.

Covering 6,500 square feet, this new outlet, Supamala’s second-largest, offers a refreshed design concept built around comfort, style, and a lively dining atmosphere. Tailored for communal dining, the space accommodates more than 140 guests and features 10 private VIP rooms for groups of 4 to 10, catering to the social essence of hotpot that Malaysians have embraced wholeheartedly.

Syed Saddiq and Bella Astillah enjoying the hotpot meal alongside (from left to right) Alex Yap, Supamala deputy managing director, Blair Wang, and Dato’ Azmi.

“Supamala is about more than food; it’s about creating moments of togetherness. With our third outlet, we’re proud to bring Malaysians a hotpot experience that’s inclusive, accessible, and truly homegrown,” said Supamala’s Managing Director, Alex Yap.

As hotpot surges in popularity across Malaysia, halal options remain rare until Supamala stepped in. While the halal certification for the Bangsar outlet is on its way, Supamala’s commitment to halal integrity remains unwavering, as evidenced by its existing outlet in Sunway Pyramid, which is halal-certified. The third location offers five diverse buffet menus, starting at RM38.90+ for Lunch/Supper Sets, with value-worthy options like the Meaty Buffet Set and the indulgent Supaluxury Buffet Set. An extensive à la carte menu, boasting over 100 items from aromatic soup bases to creative desserts, ensures a rich and inclusive dining experience.

In the spirit of Merdeka, Supamala offers Musang King Cendol at RM14.90+ (down from RM22) with select buffet purchases, while Supaluxury Buffet Set diners enjoy free-flow cendol, celebrating a national favorite that pairs perfectly with the communal hotpot experience.

To celebrate the opening, Supamala rolled out the Supa Lucky Wheel, where every buffet set purchased throughout September 2025 grants a spin for prizes such as buffet upgrades, a Vanilla Crepe Cake, Musang King Cendol, or handcrafted drinks. Feeling extra lucky? The Grand Prize is a free Supaluxury Buffet Set for one (worth RM189.90), and the Special Prize is an All-in-One Buffet Set (RM99.90) to keep the good times steaming.

In honor of Malaysia’s National Day, Supamala offers Musang King Cendol at RM14.90+ (down from RM22) with select buffet purchases, while Supaluxury Buffet Set diners enjoy free-flow cendol, celebrating a national favorite that pairs perfectly with the communal hotpot experience.

Guests were also treated with a spellbinding mask-changing performance.

“Hotpot brings Malaysians together, and we’re dedicated to making it accessible to everyone through our halal-focused approach,” said Supamala Chairman, Datuk Azmi Hassan. “Our new outlet demonstrates our dedication to the mission of fostering connection through food, and we’re working diligently to secure its halal certification to continue serving our diverse community.”

Guests can mix and match their own dipping sauces, from traditional sambal belacan to soy sauce, and from zesty yellow chilli sambal to fiery Thai chilli sauce, creating endless flavor combinations to suit every taste.

Supamala’s Bangsar hotspot is fanning the flames of Malaysia’s halal hotpot craze, mixing bold flavors, cultural swagger, and pure dining joy. Ready to dip in? Visit its social pages on Facebook, Instagram or Tiktok (@Supamalahotpotmy) or contact +6016 953 4879 for more details or to reserve your table.

Coway Run 2025 Leads the Change with Over 11,000 Participants on Merdeka Day

By
Tan Heng Hong
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The Coway management team flagged off the 21KM run at the starting line during Coway Run 2025 at Stadium Nasional Bukit Jalil on Merdeka Day.

Coway Run 2025 unites Malaysians in a celebration of progress, unity, and well-being with every stride.

KUALA LUMPUR, 2 SEPTEMBER 2025 – Coway, the Best Life Solution Company, brought together over 11,000 participants for its annual running event in celebration of Merdeka Day. Under the theme “Power Your Progress,” Coway transformed Stadium Nasional Bukit Jalil into an immersive running experience, showcasing its innovative products that “Lead the Change” in Malaysian homes, while fostering a spirit of progress rooted in unity, strength, and purpose.

Ryan Jung, Head of Marketing & Product Division of Coway Malaysia shared, “As we celebrate the 9th year of Coway Run, it is truly rewarding to see this event become something many Malaysians eagerly anticipate each year. This year’s run is even more meaningful as it coincides with Merdeka Day — a time to honour our shared spirit of unity and resilience as a nation. To commemorate this special occasion, we have also incorporated Merdeka-inspired elements into this year’s medals and charms, making them a meaningful keepsake for our participants.

We are proud to have seamlessly woven these patriotic elements into Coway Run, creating an experience that not only inspires Malaysians to progress physically, mentally, and emotionally but also celebrates the strength and togetherness that define our country. At Coway, we believe that by ‘Power Your Progress’, we will ‘Lead the Change’ to become better versions of ourselves and contribute to a stronger, healthier, and more resilient Malaysia!” added Jung.

The Coway management team posing for a group photo during Coway Run 2025 at
Stadium Nasional Bukit Jalil.

Similar to previous years, Coway Run elevated the 5km Fun Run experience with larger-than-life obstacles inspired by Coway’s latest product innovations, including the Coway Air Purifier, Water Purifier, Air Conditioner, and Coway BEREX Smart Mattress and Massage Chair. Participants navigated a mist tunnel representing the Water Purifier, air tunnels with LED lights and music inspired by the Air Purifier, and a roller tunnel modelled after the Coway BEREX Massage Chair. The Air Conditioner zone featured a foggy, chilled tunnel, while the Coway BEREX Smart Mattress obstacle challenged runners with inflatable surfaces that expanded and contracted — bringing Coway’s wellness solutions to life in a fun, immersive way.

The ‘Little Legends’ from the Nicol David Organisation (NDO) were joined by Coway’s management team at the starting line to kick off the 5KM Fun Run at Stadium Nasional Bukit Jalil.

Coway Run’s excitement extended beyond the race with a vibrant carnival area featuring massive installations of Coway’s latest innovations, including the Coway Washer Dryer, Coway Villaem III, and an exclusive preview of the Coway Air Matching Filter Programme. Designed for personalisation, the Air Matching Filter Programme comes in four variants: Pet, Allergen, Fine Dust, and Kitchen, and is compatible with Coway’s Storm II and Lombok III air purifier.

Adding to the festive atmosphere, the carnival also featured nostalgic and interactive games such as Solid Shot, Ball Splash, Tarik Tali, Ring Fling, Flip-Flop Fun, Teng Teng, Paddle Play, Chapteh, and Skipping Rope, along with multiple photo walls for memorable snapshots. Participants also collected stamps on their stamp cards by playing the games, which were then used to redeem exclusive merchandise at vending machines and blind boxes containing Coway’s limited-edition charms.

Furthermore, for each Coway Run 2025 ticket purchased, RM10 will be donated to the Coway Happy Water Project, a longstanding CSR initiative committed to providing continuous access to clean water for underserved communities in Malaysia. Through this initiative, participants take meaningful steps towards their own well-being while contributing to a healthier, more hopeful future for those in need.

The Coway management team celebrating with the winners of the 21KM and 10KM Malaysian Men’s and Women’s categories on stage during the prize giving ceremony at Coway Run 2025

Coway Run 2025 sparked a remarkable display of national pride, endurance, and athletic achievement. In the 21km Malaysian Men’s Open category, Sivaneshwaran Gunasegaran surged ahead of the competition to claim the championship title with an impressive finish time of 1 hour, 13 minutes, and 13 seconds, earning a cash prize of RM 1000.

In the 21km Malaysian Women’s Open category, Michelle Ng showcased exceptional perseverance and strength, crossing the finish line first with a time of 1 hour, 36 minutes, and 36 seconds to secure the top spot and a cash prize of RM 1000.

For the 10km Malaysian Men’s Open, Azwan bin Bunjing finished confidently in 34 minutes and 55 seconds, taking home a cash prize of RM 500. Meanwhile, in the 10km Malaysian Women’s Open category, Nurul Juliana Shakira Abdul Halim delivered an impressive performance, completing the run in 39 minutes and 5 seconds to win a cash prize of RM 500.

Coway Run 2025 brought together dedicated sponsors and partners, demonstrating how collaboration can drive meaningful change. Together, they championed healthier lifestyles, making wellness more accessible and seamlessly integrated into the daily lives of Malaysians.

For more information about Coway Run 2025, kindly visit www.cowayrun.com.my. Find out more about Coway Malaysia’s products and services at www.coway.com.my.

ShopeePay Partners with Allianz General to Offer Affordable Insurance from Just RM20

By
Tan Heng Hong
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RM30 Perlindungan Tenang Vouchers Available to Help B40 Malaysians Access Essential Coverage

Kuala Lumpur, 2 September 2025 – ShopeePay today announced the introduction of two new Personal Accident insurance plans in partnership with Allianz General Insurance Company (Malaysia) Berhad, aimed at making protection more accessible and affordable for Malaysians under its ‘Simple Finance for All’ mission.

Priced at RM50 and RM75 respectively, the plans are eligible for the government’s Perlindungan Tenang Voucher (PTV) Programme, which provides a RM30 subsidy to up to two million Sumbangan Tunai Rahmah recipients, as announced under the National Budget 2025.

This means eligible customers can enjoy comprehensive coverage from as low as RM20 (excluding SST). Available on both the ShopeePay and Shopee apps, the plans aim to provide essential protections and coverage for all Malaysians.

Providing two different options and coverages, the plan details are as below:

  Plan 1 Plan 2
Annual Premium RM50 (excluding SST) RM75 (excluding SST)
Annual Premium with Perlindungan Tenang Voucher *For Sumbangan Tunai Rahmah recipients only RM20 (excluding SST) RM45 (excluding SST)
Annual Premium with Voucher and 8% SST RM24 RM51
Eligibility Malaysian Citizens, aged 18 – 59 Malaysian Citizens, aged 18 – 59
Benefits Sum Insured (RM)
Death or Permanent Disablement 30,000 50,000
Hospital Income – Government Hospital only

(up to maximum thirty (30) days per year)

 50 per day 100 per day
Medical Expenses – Government Hospital only (up to) 500 750
Emergency Relief (in the event of evacuation due to flood) (lumpsum/once during the policy period) 500 750

Claiming and Using Your Perlindungan Tenang Voucher

On the ShopeePay or Shopee app, users can simply tap “Tenang” on the Insurance Homepage, confirm their eligibility for the Perlindungan Tenang Voucher, and provide the required personal information. Next, review the coverage details and click “Pay Now” to complete the purchase. Applicants will be notified via email if their application is successful. Successful applicants will also receive a RM10 Shopee voucher with no minimum spend.

Through this initiative, we are proud to support Bank Negara Malaysia’s Perlindungan Tenang programme, which promotes financial inclusion by making essential protection more accessible to underserved communities. This effort is also in line with ShopeePay’s ‘Simple Finance for All’ mission, which focuses on breaking down barriers so that everyone can access financial products with ease.

For more information, please click here. You may visit https://myptv.my/ to check your eligibility for the RM30 Perlindungan Tenang voucher.

MAGGI® Kari-Lah Karnival Unites Thousands at The Exchange TRX for Malaysia’s Largest Gathering of Kari Lovers

By
Tan Heng Hong
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A Four-Day Celebration of Flavour, Fun, and Kari Love

Kuala Lumpur, 2 September 2025 – The irresistible aroma of MAGGI® Kari filled the air at The Exchange TRX from 28–31 August, as thousands of fans turned up for the MAGGI® Kari-Lah Karnival — Malaysia’s biggest-ever gathering of kari lovers. Over four days, Raintree Plaza transformed into a multi-sensory playground dedicated to the nation’s most-loved instant noodles, complete with celebrity chef creations, interactive games, live music, and exclusive fan experiences.

“The MAGGI® Kari-Lah Karnival brought to life the taste, stories, and connections Malaysians share over a bowl of MAGGI® Kari. It was incredible to see fans of all ages come together to eat, play, and celebrate this flavour that is truly irreplaceable,” said Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore.

Pokok’s Maggi Kari Cheese Melt Toastie & Chef Amir Gani’s Maggi® Kari Nusantara Surf & Turf

At the Makan Makan Food Village, visitors indulged in bold and inventive takes on MAGGI® Kari. Chef Fikree presented a Japanese curry-inspired MAGGI® Kari Katsu, served with crispy chicken katsu and an onsen egg, while Chef Amir Gani brought to life the MAGGI® Kari Nusantara Surf & Turf, a rich Nusantara-style soup featuring prawns, top-side beef, sliced cili padi, coriander, and finished with curry leaf butter. Chef Jia Le Woh merged influences with MAGGI® Kari Meets Pokok’s Laksa with Crushed MAGGI® Shrimp Toast, a laksa topped with shrimp paste-coated tobiko toast and crushed MAGGI® noodles.

Alongside the chefs, partner restaurants showcased their own creative twists: MAGGI Burger introduced the indulgent Burger Murtabak MAGGI® Kari, with fried chicken thigh, pickled red onion, and MAGGI® Kari sauce with cheese sandwiched between two murtabak pieces as the “bun.” Serai served a comforting MAGGI® Kari Lasagna, layering noodles with kari chicken bolognese and béchamel cheese. Pokok by Brickhouse offered the hearty MAGGI® Kari Cheese Melt Toastie, made with sourdough, mozzarella, cheddar, and paired with tomato soup.

These collaborations showcased the versatility of MAGGI® Kari, from elevated, chef-driven dishes to comforting mamak-style plates — proving that a familiar favourite can continually be reimagined in bold, innovative ways.

The MAGGI® Kita Bistro attracted a steady stream of visitors, offering them the opportunity to personalize their favourite MAGGI® noodles with a curated selection of fresh ingredients. The bistro brought to life the versatility of MAGGI® noodles—not just as a comfort food, but as a convenient meal base, enhanced with wholesome additions such as vegetables and protein sources like egg or chicken—reflecting the principles of the #SukuSukuSeparuh concept from the Malaysian Healthy Plate. At its heart, every bowl is made with MAGGI® Kari’s signature blend of 12 spices, slow-cooked to perfection until pecah minyak for a broth that is rich and flavourful, paired with perfectly springy noodles. This taste consistency is what has made it loved by Malaysian consumers across generations and households.

Besides that, crowds took part in immersive stations like Kisah 12 Rempah, Rebut Ramuan, Kari Kecoh, and Simfoni Hirupan, collecting stamps in their MAGGI® adventure passports for exclusive merchandise. The Diari Kari wall quickly filled with heartfelt memories and quirky stories, proving that MAGGI® Kari is more than just a meal — it’s a shared cultural icon.

“Being part of the MAGGI® Kari-Lah Karnival was such a special experience. You could really feel how much Malaysians love their kari — it’s more than just food, it’s memories, laughter, and experience in a bowl. To see everyone come together, from families to friends, all celebrating over MAGGI® Kari was truly heartwarming,” said celebrity Danny Ahboy.

Hungry Sam, That Iconic Sound Challenge

The MAGGI® Kari-Lah Karnival stage came alive with an exciting line-up of performances that kept the crowd energised throughout the four days. Fans were treated to That Iconic Sound led by Hungry Sam, followed by The Fastest Slurp Challenge by Squigglymack, along with sets by Yonnyboi, Bil Musa, Aisyah Retno and Asyraf Nasir — each adding their own flavour to the celebration and keeping the festive spirit high until the very end.

HelloLuqman & The 3005 Crü

The MAGGI® Kari-Lah Karnival marked the centrepiece of a nationwide MAGGI® Kari celebration, which has already drawn thousands of visitors across roadshows in Sarawak, Sabah, Penang, and Kelantan, with upcoming stops at Mydin Tunjong, Kota Bharu (4–6 September), Mayang Mall, Terengganu (18–20 September), and AEON Tebrau Mall, Johor Bahru (23–28 September). More than just a product showcase, the Kari-Lah Karnival is a larger-than-life celebration of Malaysia’s all-time favourite flavour — one that holds a special place across generations and households. It takes all five senses to truly appreciate MAGGI® Kari, and through this carnival Malaysians continue to taste, see, hear, smell, and feel why it is Tiada Ganti: timeless, versatile, and always relevant.

Ayam Brand™: Peraduan Menang Lain Macam Fortune in Every Can, Win Big with Ayam Brand™

By
Tan Heng Hong
-

Your favourite red can just become your lucky charm

Kuala Lumpur, 27 August 2025 — Ayam Brand™, a trusted name in Malaysian kitchens for generations, is giving fans even more reason to love their favourite sardines and mackerel. This September and October, the brand is taking things up a notch with Peraduan Menang Lain Macam, a nationwide contest that turns your everyday pantry staples into a golden opportunity to win prizes worth over RM300,000, with the grand prize being a Proton e.MAS 7, worth RM120,000.

Running from 1 September to 31 October 2025, the nationwide contest invites Malaysians to keep enjoying the Ayam Brand™ sardines and mackerel they know and love with the added excitement of winning big.

In many Asian cultures, fish has long been a symbol of abundance, prosperity, and good fortune. In Malaysia, that tradition lives on through Ayam Brand™ sardines and mackerel, which have been a trusted part of family meals for generations, for bringing hearty, wholesome meals to families through both tough days and comforting moments.

Now, those iconic red cans are ready to give back in a whole new way with Peraduan Menang Lain Macam, where every meal gives you more than just great taste.

Taking part is as simple as your regular grocery shop run. Every RM20 spent on any Ayam Brand™ products in a single receipt entitles you to one serial number (up to a maximum of five serial numbers per receipt).

Here’s how you can join in the fun:

  1. Purchase RM20 worth of participating Ayam Brand™ products in one receipt.
  2. Snap a photo of the receipt. Upload it to the contest microsite along with your details.

Prizes up for grabs include:

  • 1x Grand Prize: Proton e.MAS 7 (worth RM120,000)
  • 7x First Prizes: Holiday travel packages (worth RM10,000 each)
  • 10x Second Prizes: Cash prizes of RM5,000 each
  • 20x Consolation Prizes: Petrol vouchers (worth RM2,400 each)
  • 360x Weekly Prizes: E-wallet credits (Touch ‘n Go, Boost, SPay Global) of RM50 each

“Ayam Brand™ has always been about nourishment, heritage, and trust,” said Teoh Wei Ling, Head of Marketing at Ayam Brand™. “With Peraduan Menang Lain Macam, we’re adding a layer of excitement to the everyday and thanking Malaysians for their continued support. You don’t need to do anything out of the ordinary. Just enjoy the same Ayam Brand™ sardines and mackerel you already love, and you might find yourself driving away in a brand-new car or going off on a holiday.”

Ayam Brand™ sardines and mackerel aren’t just flavourful, they’re naturally packed with Omega-3, protein, and nutrients your body needs. And now, they could be your ticket to something much bigger.

Join Peraduan Menang Lain Macam by spending RM20 on Ayam Brand™ products in a single receipt, and submit your entry online. Full contest details and participation entry can be found at www.ayambrand.com.my/menanglainmacam. Want to see how Malaysians are winning with Ayam Brand™? Follow @ayambrandmy on Instagram and Ayam Brand™ Malaysia on Facebook for contest highlights, winners’ stories, and the latest brand updates.

PMF launches 5-metre seafood snack for maximalist snacking fun

By
Tan Heng Hong
-

PM Food Co., Ltd. (PMF), the company behind the popular Taro brand of fish strips and sheets, has unveiled an extended version of its Taro Roll—now stretching an impressive 5 metres in length. This limited-edition seafood snack embraces the maximalist trend, offering a playful twist that lets snack lovers prolong the fun with every bite.

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