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Lay’s Smile Campaign goes viral across Asia
Lay's Smile originated from Thailand has become a marketing campaign that can be replicated elsewhere. The campaign turns the Lay's pack into a smiley...
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Vietnam chairs ASEAN Restaurant Associations Alliance
Singapore, 5 July 2024 - The ASEAN Restaurant Associations Alliance (ARAA) has adopted four main culinary initiatives as proposed by the in-coming Chairman, the...
