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Emergence of Independent Mixed Rice Outlets
Mixed rice or chap fan (杂饭） or economy rice has been a staple for Malaysians. For Malays, it is known as nasi campur. Mixed...
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Quaker oatmeal localising flavour to suit Indonesian palate
To make oatmeal the breakfast choice for Indonesians, Quaker, the oatmeal brand of PepsiCo, has replicated in Indonesia the flavour localisation strategy that it...
