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Emergence of Independent Mixed Rice Outlets

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Mixed rice or chap fan (杂饭) or economy rice has been a staple for Malaysians. For Malays, it is known as nasi campur. Mixed...

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Quaker oatmeal localising flavour to suit Indonesian palate

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To make oatmeal the breakfast choice for Indonesians, Quaker, the oatmeal brand of PepsiCo, has replicated in Indonesia the flavour localisation strategy that it...