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When pack redesign goes bad
Refreshing the packaging design is part of the marketing process to improve sales and to capture new consumers. However, when the new design fails...
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KitKat aims to expand consumer base with Made with KitKat, joining...
Wednesday 12 January 2022 - When talking about catchy slogans, the classic "Have a break, have a KitKat" immediately comes to many people's minds....
