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From celebrated to hated: How PR fiasco hurts Sari Roti

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PT Nippon Indosari Corpindo Tbk (Sari Roti), Indonesia's biggest packaged bread manufacturer, has become embroiled in a public relations nightmare after the company dissociated...

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Anlene “We Are More” message crafted for Malaysian men

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The Anlene's "We Are More" launched in the Philippines and Malaysia in November 2017 is working to shift the brand perception of being a...