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Indonesian FMCG companies go for 70-30 ratio for mass market distribution
The traditional trade channel is still the focus of FMCG companies in Indonesia that are aiming products at the mass market. The latest news...
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UniCornetto comes to Indonesia
Cornetto Unicorn or UniCornetto is now available in Indonesia after debuting in Thailand several months ago. Unilever’s UniCornetto taps into consumer fascination with Instagrammable food...
