Polar Water Distributor has made Purewater In A Can (330ml) available in 7-Eleven stores in Singapore. This water in an aluminum can is touted as an eco-conscious choice as aluminum is 100% recyclable.
Water in an aluminum can is just the first step. It can become a fashion statement or a symbol of non-conformity, exemplified by Liquid Death, which uses metalcore and punk audiences to nail its branding in the US.
Bottled water brands can expand water in an aluminum can into newer directions, including better-for-your, lightly-scented plant-based water infused with botanicals, chlorophyll, and cactus.
