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Out-of-home (OOH) contributes 39% of total FMCG in Indonesia – Kantar

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The Kantar Worldpanel Indonesia out of home (OOH) Q2 2016 survey has released interesting data that is useful to understand the vibrant OOH scene. Middle class...

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Cobra energy drink, like millennials, are often misunderstood

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The Cobra energy drink from LT Group's unit Asia Brewery has recently launched a series of commercials about the truth about Cobra. The commercials star Brandon...