Bangkok–10 Aug 2020
As part of its strategy for strong and sustainable growth, “OISHI EATO” is constantly developing new products, and in line with this policy it has recently launched two Whole Wheat Sandwiches with Japanese-style fillings – Chicken Breast and Mixed Salad and Salmon Mayonnaise and Nori Seaweed – for health-conscious consumers.
Mekhala Nethipo, Senior Vice President, Packaged Food Business, OISHI Group PLC., says the company continues developing and creating products that are different and outstanding in terms of design, taste, nutritional value and packaging to satisfy diverse groups with varied tastes. After all, she says, innovation is one of the company’s core strategies driving both OISHI EATO ready-to-cook and ready-to-eat foods toward a strong, sustainable future.
“For the 2020 fiscal year [October 1, 2019 to September 30, 2020], OISHI EATO plans to develop more than 20 new products, and several of them have already been launched in the past, including French Toast Sandwich and Stir Fried Ramen, etc.
“Most recently, the company decided to reach out to consumers who pay attention to their health by producing OISHI EATO Whole Wheat Sandwich, which is jam-packed with various nutrients and fiber. Though healthy, no compromises have been made in terms of taste, as these sandwiches come in two delicious flavors – Chicken Breast and Mixed Salad and Salmon Mayonnaise and Nori Seaweed,” Mekhala says.
The bread used for the OISHI EATO Whole Wheat Sandwiches is packed with the goodness of whole wheat, barley and soybean, and offers intense flavors with the Chicken Breast and Mixed Salad filling, and a slightly mellow flavor with the Salmon Mayonnaise and Nori Seaweed filling. The OISHI EATO Whole Wheat Sandwich is perfect for breakfast, a quick meal or a snack that can be enjoyed with a refreshing drink. The sandwich can be bought at all 7-Eleven convenience stores nationwide for 29 baht each.
Product Highlight: In addition to being delicious and good for health, the OISHI EATO Whole Wheat Sandwich Chicken Breast and Mixed Salad and Salmon Mayonnaise and Nori Seaweed are the first products under the OISHI EATO brand to use environmentally friendly Polypropylene “PP” packaging, which is 100 percent recyclable or convertible.
“Continuously offering new products with a focus on innovations is our business strategy, which builds on our image as a leading supplier of Japanese-style packed and ready to eat foods under the OISHI EATO brand,” Mekhala concludes.