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Tesco & Aeon tap sampling, celebrity chef to promote private label

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Tesco brand samples Consumers are hesitant to try private label because of quality concern. In physical stores, retailers can do sampling activities to promote their...

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Ayam Brand offers double boil soup with large chicken chunks

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Ayam Brand has launched an interesting canned soup in Malaysia that appeals to the Chinese palate. The NutriSup range comprises three products - Chicken...