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Mirinda Mix-It combines texture, ritual and flavour
With consumption of carbonated soft drinks impacted by the shift towards healthier options, brands are working hard to appeal to young consumers who are...
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Tiger Beer blind tasting experiment sparks renewed pride in Singapore-born brand
77% of participants rated Tiger Beer as "excellent" or "very good" before knowing it was Tiger, reinforcing the beer's world-class quality on taste alone.
Singapore,...
