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Nestle positions Nestum as breakfast cereal to be eaten, not drinkable

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Competition in the Indonesian hot cereal market has intensified with the entry of Nestle Nestum, which is at present is the market leader in...

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Chitato potato chips embrace the Korean pop trend

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Indofood's Chitato potato chip brand has wrapped itself with Korean K-pop element and has given its cheese flavoured chips a 'Koreanised' name. Known as...