AHISB is engaged in the business operations of restaurants, food and beverage outlets and or food kiosks.
The Ah Huat white coffee outlets will help to further the success of the Ah Huat franchise, which is well known among the Chinese community in Malaysia. Power Root will earn money by selling its coffee to the chain, which is what OldTown has been doing.
There has been quite a few coffee chains that have taken advantage of the OldTown concept such as Hailam Kopitiam, Killiney Kopitiam and Kluang Station but these are purely F&B outlets. PappaRich is another breed of its own, thanks to its polished image. The largest is OldTown with 227 stores at the end of September 2013, of which 202 were located in Malaysia and the rest overseas.
Power Root has been successful in its marketing to the Malay segment through Tongkat Ali and Alicafe before coming up with the Ah Huat idea for the Chinese segment. So, the Ah Huat White Coffee outlet does not need to have a universal appeal after all.