Home Country Malaysia Entry of Emmi & Chobani Shows Greek Yogurt Thriving in Malaysia

Entry of Emmi & Chobani Shows Greek Yogurt Thriving in Malaysia

Emmi Swiss Premium Greek Style Yogurt Natural - Image taken by the author
 
We were initially skeptical of the reception of Greek yogurt in Malaysia due to its high price point, which is 1.5 times more expensive than an ordinary yogurt (comparing Nestle Greek Yogurt with Nestle non-Greek yogurt variant). However, we have now changed our minds as we have detected a steady flow of new Greek yogurt brands into the country, an indication of demand.
Emmi Swiss Premium Greek Style Yogurt Natural – Image taken by Mini Me Insights
Switzerland-based Emmi is the third company to introduce Greek yogurt in the Malaysian hypermarket channel after Nestle and Sunglo. This Swiss Premium Greek Style Yogurt weighs 150g and sells for RM 7.10 (Aeon Big) or RM 7.50 (Village Grocer). At this price, it is the most expensive Greek yogurt in the hypermarket chain, slightly over two-thirds (70%) more expensive than the 135g Nestle Greek Yogurt on a per unit basis.
Chobani range
Another interesting development is Chobani, the brand with the biggest share of the US Greek yogurt market, has finally arrived in Malaysia. Distributed by Gourmet Partner (M) Sdn. Bhd., a unit of Angliss Hong Kong Food Service, Chobani is currently available at Village Grocer, a high-end supermarket chain and perhaps in other high-end chains as well.
Chobani and Emmi Greek yogurts are priced at the upper mid-end, below Fage and Tamar Valley, while Nestle and Sunglow are at the bottom of the price chart. The entry of more brands such as Emmi and Chobani into the Greek yogurt category could potentially turn Greek yogurt into a mainstream category in the Malaysian yogurt market.
Greek Yogurt Store Check: Village Grocer at 1Mont Kiara, 14 April 2014
RM/KG Volume (g) RM
Fage Fruyo 0% Fat Free Bluberry Greek Yogurt 67.6 170 11.5
Fage Total Natural Honey Walnut Greek Yogurt 69.4 180 12.5
Fage Total Natural Greek Yoghurt  64.0 500 32.0
Fage Total 2% Natural Greek Yoghurt  64.0 500 32.0
Fage Total 0% Fat Free  Greek Yoghurt  64.0 500 32.0
Tamar Valley Greek Style Yoghurt with Rapsberry (98% fat free) 60.8 230 14.0
Tamar Valley Greek Style Yoghurt with Passionfruit (98% fat free) 60.8 230 14.0
Chobani Greek Yoghurt Raspberry/Honey/Strawberry/Plain/Mango/Passionfruit  0% Fat 51.1 170 8.69
Emmi Premium Greek Style Yogurt 4% Fat 50.0 150 7.50
Danone Greek Yogurt Strawberry/Black Cherry 45.8 500 22.9
Black Swan Traditional Greek Style  39.8 500 19.9
Black Swan No Fat Traditional Greek Style  39.8 500 19.9
Black Swan Low Fat Traditional Greek Style  39.8 500 19.9
Farmers Union Greek Yogurt Passionfruit/Blueberry/Yogurt Honey 47.0 170 8.0
Farmers Union Greek Yogurt Passionfruit 47.0 170 8.0
Farmers Union Greek Style Yogurt 30.0 200 6.0
Nestle Greek Yogurt Strawberry/Peach Harvest/Natural 29.6 135 4.0
Nestle Greek Yogurt Natural 21.1 470 9.9
Sunglo Low Fat Natural/Strawberry Greek Yogurt 22.1 135 3.0
Store check by Mini Me Insights

1 COMMENT

  1. Hi. Would like to point out that Greek Yogurt and Greek-Style yogurt are different. Greek-style is much cheaper to make as they still contain sugar, cream, gelatin and other additives to enhance the taste of the yogurt, just that they’re maybe strained an extra time (greek yogurt is strained 3 times for a more creamy texture and concentrated amount of protein as opposed to the traditional 2 times for normal yogurt). In other words, greek-style is no more nutritious for you than the marketing gimmicks of ‘fat-free’ (extra sugar added), ‘sugar-free’ (something else added), etc to enhance taste, decrease cost and maximise on profits.

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